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There are similarities between the technology magazines which is that women are shown on the front cover holding objects, this has been done to attract male readers mainly but also females although males is their demographic. while the gaming magazines show consoles and games on the front which is their way of attracting their readers, this has been done as people have those consoles or want them and therefore they can relate to it. They have gadgets on the front of the magazine usually along the sides with headings and bullet points describing articles inside.

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Evaluation of different research methods

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Evaluation of different research methods

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Evaluation of media research methods
Vox-Pop

Vox-Pops are a possible way of collecting data , the way to conduct this method of research is to get a camera and tripod and permission of use sheet and go out and try to get members of public to answer questions you have made. They speak there answer while being filmed (10 minimum is the number of public you should ask) , this data is then recorded and the videos are put into a layout where they can be played with the question along side each video.This therefore is a back up of your research but also proves the information you have found making your work more legitimate.Advantages of Vox-Pops are that they can be conducted anywhere asking as you have permission to film , it is a more visual way of displaying and showing research and reliably proves that you have conducted the research. There are disadvantages like the public may not be willing to participate or another issue is that if you do not get them to sign a form/contract which means that they have legally said that you can use their face and opinion in the video then they may not want their face to be in it this could lead to suing.

Questionnaires
Questionnaires are conducted by making a selection of open and closed questions which relate to the research you are trying to find. You can distribute through print copies and also electronically by email or by survey websites like surveymonkey.com.
Advantages of questionnaires is that they can have a larger number of questions than a Vox-Pop and it is easier to write up data afterwards. Disadvantages are that many people ignore surveys and questionnaires as they find them time consuming.

Focus Groups
Focus groups are groups of people from multiple cultures , ages , ethnicities and genders who judge a product , this type of research is meant to show which groups like the product which hones the audience as well as any changes that need to be made to the product before print or distribution. Advantages of this research are that it includes a large range of people which means that the audience is obvious and this can mean the the product can change to fit different genres of people. Disadvantages are that people may find it hard to speak in focus groups which means that true opinions of the product won't be said where as questionnaires are usually anonymous which means that people find it easier to speak their true opinion without being judged.

Online published material
Online published material is any information published on the Internet, this can be done by anyone and they do not have to give a name or profession or proof.
Advantages are that this information is easily accessible and can be found in large amounts with a range of qualities of work although because of the problem of truth to the work you triangulate your evidence sources by looking at other sources and looking at the similarities and differences in the information given by the online material which gives you a clear idea if the information is true or not.
Disadvantages are legitimate sources as information may not be true , it is only accessible with Internet connection. Where as questionnaires can be accessible in print copies , which can be accessed at any time.

Professional research organisations
Organisations like NCRS are research companies which are payed by other companies to carry out research for them , these organisations collect and store years and years of data which include surveys and percentages on given topics. Advantages of these organisations is that research is there main priority so you are given information back fast which helps with the launch of products. Another advantage is that theses companies have access to tones of data of all sorts of variety and also make sure that the source and information found is legitimate. Disadvantages are that you have to pay these companies for the work they provide when you could search for the data yourself although searching your self means that flaws are more likely to occur which could put you at a disadvantage in sections if marketing and audience research.

Social media
Social media can provide a wide range if answers and opinions although like online published material this information can be false which can therefore reek havoc with your data. Social media can also be used to also distribute surveys and questions there allowing for if research to be conducted. Advantages of social media is that there are thousands of people using it every second, there are hundreds of websites for social media for example Facebook , Twitter and Tumblr. Other advantages we that social media is accessible from your phone therefore making it have easy access anywhere, social media can be anonymous which makes people more likely to answer questions with their own opinion.Disadvantage is that Internet connection is required,this may not be accessible in certain situation. Other disadvantages are legitimacy of work and quality as well as opinions and biased responses due to the atmosphere of social media.

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Self assessment (printed off signed and then put back on to padlet)

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Self assessment (printed off signed and then put back on to padlet)

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(secondary research)

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(secondary research) .

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https://www.youtube.com/watch?v=ulJRuSW3SCc&feature=youtu.be

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https://www.youtube.com/watch?v=DfPwV1J0NuU&feature=youtu.be

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Questionnaire results (powerpoint form) 

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Questionnaire results (powerpoint form) 

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Mission Statement

My magazine idea is “YouNewz” a magazine based around YouTube celebrities such as Felix Kjellberg (PewDiePie), Zoe Sugg (Zoella) and Matthew Santoro. The Magazine would include facts and figures about YouTube itself, their background, current affairs, deaths of YouTube personalities, New YouTube channels (A YouTube channel is picked randomly and their work and content is advertised on a two page spread) as well as much more! The layout of my magazine will have a front cover with a YouTuber on it each issue with an interview based around them, then news throughout the magazine which talks about the latest things going on in YouTubers lives as well as advertisement from other channels and a page devoted to the top viewed channels over the last month. On the inside of the back cover it will have a poll for the next YouTuber to be interviewed , this will be done by giving the readers a choice on which YouTube personality they want to hear about! For example there maybe 4 boxes 3 have known personalities while the other is just “Random” and then a genre to pick from. If this information research would be done into YouTubers which specify in that area and they are asked to do an interview; this allows low subscribed channels to almost have a lottery chance of their channel growing due to this advertisement.

Interviews will include a “Top Ten” question as well as games, for example the top ten question could be “who are YOUR favourite YouTubers?” then the public would be able to hear who they watch as a producer. This will be accompanied by illustrations of the interviewer and the YouTuber being interviewed this will provide extra humour, the illustrations could be done by animators and illustrators who are looking for a way to get there name out there. There will be advertisements for YouTube channels as well as from gaming and fashion; YouTubers will be able to pay for them to have an advert in the magazine as they will want to promote their channel.

The logo of my magazine will be “YouNewz” in the style of the YouTube logo; this will need collaboration between YouTube and YouNewz. The magazine is looking to work closely with YouTube as the content in the magazine is based around their business.

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YouTuber Viewer statistics- source for information, https://www.youtube.com/yt/press/en-GB/statistics.html

YouTube has more than 1 billion users.

The number of hours people watch goes up 50% year by year.

60% of creators views come from outside their country (usually) – This will have to be addressed as the magazine will have to be distributed to the right areas.

YouTube is localised in 75 countries and is available in 61 languages.

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Men- Play Boy is generally aimed at the Male audience as it focuses on the heterosexual stereotype however it is also viewed by women but majority men.

Women- Cosmopolitan is a imagine aimed at women because the content is focused around women's fashion and health advice.

Men and Women- Variety magzine gives the latest news on celebrities and well known people as well as other news headlines.

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Linking age to products - Audience profiling 

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Linking age to products - Audience profiling 

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15 years or younger- The TV series "Bob The Builder" is aimed at a very young audience, the purpose of the TV series is to teach children about the world around them and therefore isn't aimed at adults or teens.

16-24 years- The film franchise "The Hunger Games" is aimed at 16-24 year old mainly because many of them have read the books and therefore go to see the film, however the vocabulary used in the film needs a understanding of standard English so it isn't watched by really young children. Also it includes actors who are liked highly amongst this audience such as Jennifer Lawrence.

25-44 years- The Vogue magazine is for this age group as it is aimed at women who are financially secure and therefore can buy the clothing which is advertised in Vogue also the content of the magazine is adult and usually talks about marriage advice and relationships, this magazine also includes tip on how to dress as well as dinner party pointers and these are all linked to middle aged women.

45-64 years- BBC News , adults like knowing what's happening in the world as it may interrupt plans in their life such retirement and loans.

65 years and older- Car insurance adverts because as they get older they may be prone to more accidents on the road due to their age.

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What qualities make a good researcher?How would you rate yourself?

Qualitie of a good researcher are that they find multiple sources to clarify if information is correct.

Make sure that nothing in frindges on copywrite laws.

I rate myself as a 3.

I need to develop my knowledge of good source websites.

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What is primary/secondary research?

Primary research is your own research and it is new.

Secondary research is information found by another individual.

Identify problems companies may face when doing research?

Information that is collected could not be reliable, for example the source could be biased.

Copy write problems while conducting the research.

The ability to complete multiple techniques of research such as questionnaires.

What are the benefits/purpose of research that companies carry out?

The purpose is so that they can make economic decisions which benefit the company , for example sale prices going up because of the right target audience which is found through a focus panel.