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Opening round table to discuss the relationship between digital and physical post-pandemic in the fashion industry.

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Opening round table to discuss the relationship between digital and physical post-pandemic in the fashion industry.

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CFS21 DAY1 IMPACT INVESTMENT WORKSHOP PREMIERE — FUNDING FASHION WEB 3

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CFS21 DAY1 GRAND OPENING CEREMONY — PREMIERING WORLDWIDE

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How Fashion brands can approach inclusivity in the product development process.

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How Fashion brands can approach inclusivity in the product development process.

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Paula Vega Tagle (Fouding Partner at lablaco), Chris Dercon (President at Grand Palais), Pascal Morand (Executive President at FHCM), Matt Hermans (XR Head & Founding Partner at lablaco) and Eliana Kuo (Co-Founder & Co-CEO at lablaco)

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Paula Vega Tagle (Fouding Partner at lablaco), Chris Dercon (President at Grand Palais), Pascal Morand (Executive President at FHCM), Matt Hermans (XR Head & Founding Partner at lablaco) and Eliana Kuo (Co-Founder & Co-CEO at lablaco)

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Redesign new spaces, new forms of interactions with people, redesign society in a post-pandemic scenario.

People want comfort spaces today and there is a big motivation to leave their houses, for that the importance to rethink public spaces like museums, cinemas, shopping areas to promote areas where they will spend more time. Fashion is becoming a very important form of public space: How do I behave in public? And what does the way I dress impacts my public encounters?

Big changes in Fashion Weeks. The pandemic accelerated the digitisation - the digital is completing the physical. The combination of Digital Revolution and Sustainable Revolution shaping big moves.

SPIN to accelerate the digital circular economy for Fashion. SPIN metaverse is the next generation of Fashion e-commerce platforms: possibility to test and try on 3D products in avatars. With QR Code and NFT they can connect the physical product with the internet and make them enable to track data (around the transparency of supply chain).

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Experts in innovation and digital sphere bringing technology into art, metaverse and digital fashion.

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Experts in innovation and digital sphere bringing technology into art, metaverse and digital fashion.

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CFS21 DAY2 TECHNOLOGY PANEL PREMIERE － THE POWER OF DIGITAL TWINS

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CFS21 DAY2 INNOVATION WORKSHOP PREMIERE － FASHION'S NEW FRONTIER: THE METAVERSE

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Day 1: Spin app had technical issues so all events were broadcasted in CFS Youtube page, so no VR experience.
Day 2: With Oculus, we were able to enter the metaverse and explore the Grand Palais Éphémère, the Impact Design & Innovation Hubs, and the CFS galleries. The webinars were watched on Youtube.

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Gloria Maria Cappelletti (Editor I-D Italy), Daniela Ott (Secretary General at Aura Blockchain Consortium), Sallyann Houghton (Innovation Lab London and New Business at Epic Games), Steven Vasilev (Founder at RTFKT), Ruby 9100M (Virtual avatar) and Dave Rhodes (General Manager, Digital Twins at Unity)

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Gloria Maria Cappelletti (Editor I-D Italy), Daniela Ott (Secretary General at Aura Blockchain Consortium), Sallyann Houghton (Innovation Lab London and New Business at Epic Games), Steven Vasilev (Founder at RTFKT), Ruby 9100M (Virtual avatar) and Dave Rhodes (General Manager, Digital Twins at Unity)

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Information collected from the Innovation Hub at Spin metaverse app: Digital clothes produces 97% less emissions than physical clothes.

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Fashion Week and FHCM commitment to sustainability: Fashion is an intimate desire (how to express myself, how to communicate) and it will be a combination of physical and digital identities. Fashion Week had to be digitalised, becoming a media. For sustainability, they designed tools to measure event's value chain for fashion shows - considering technical and ethical methods.

Regarding ethical methods, Fashion brands must position themselves or legitimate their products as an expression of culture. This can be collaborating with musicians/ artists/ dancers going as far to expand the conversation beyond just the "elegance" of the garment and taking the subject much more seriously - including social, political, cultural elements to the matter.

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The connection between the metaverse and sustainability: With VR, it is possible to save physical resources (flights, printing paper, setting up events, etc). It is also much easier to collect data and understand the customer desire towards products. The paradox is around trying to avoid going again to the infinite economy growth - trying to keep everything sustainable.

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Aura Blockchain for luxury brands co-created by Richemont, LVMH, Prada and OTB group as a non-profit association (no shareholders) > all the surplus profit generated is invested in blockchain technology for the members. 5 key aspects: transparency, authentification, warranty, ownership and traceability. The goal is to expand the software use for smaller luxury brands as well.

Games perception has changed: they are not just games anymore. They are entertainment hubs, music spaces, exhibitions, random experiences shaping societies where people can trade and purchase. Blockchain and NTF are important parts of this development (the infrastructure).

NFT: digital certificates of authenticity powered by blockchain. Sell a representation of a physical good. The metaverse is not just one place, it is the combination of multiple places.

Ruby 9100 is a digital avatar influencer: an imaginative version of the creator. There is an increased demand for digital identities (avatars).

Blockchain as the future of Fashion Luxury. To create a circular model, there is the need of digital technology to increase traceability more economical viable. Now, 100% of the revenues are from physical products. In 10 years, 10-20% of revenues will come from circular products (for that, a digital twin), 2/3 from physical products, and the rest from digital products only (NFTs, virtual products etc).

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Spin aims to push for a fashion industry that can translate into the metaverse easily, in order to use the physical and digital parallel to one another

It seeks to create a community in the metaverse

2 layers of digitisation: physical digitization of the garment through iot labels, enabling data tracking, then creating the digital twin (NFT). This all gets recorded in the blockchain and now you can spin fashion across realities

Holding events in the metaverse reduces the impact of all the flights, building the structure, and overall waste that a physical event has

It gathers data about how people interact with fashion and gives the option to play around with all aspects of physical appearance, including gender, which can create a safe space for non-binary folk

The Grand Palais Éphémère was built to be sustainable and easily “undoable”. It is only a temporary structure that can last in good conditions about 5 years

Personal observation: is it really sustainable if it’s not long-lasting?

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Piers Hopkins (Co-founder lablaco), Leslie Goldman (General Partner & Co-Founder The Artemis Found), Shashi Menon (CEO at UNXD), Dr. Guenther Dobrauz (PWC Legal Leader & Partner at PWC Swtzerland & Investor at Exelxis) and Megan Kaspar (Managing Director at Magnetic & Member at RedDAO)

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Piers Hopkins (Co-founder lablaco), Leslie Goldman (General Partner & Co-Founder The Artemis Found), Shashi Menon (CEO at UNXD), Dr. Guenther Dobrauz (PWC Legal Leader & Partner at PWC Swtzerland & Investor at Exelxis) and Megan Kaspar (Managing Director at Magnetic & Member at RedDAO)

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Defining the characteristics of Web3

Web 3 is about building platforms in a decentralized environment, so data & other pieces of information can be shared in a transparent & secure way. The blockchain & especially the bitcoin blockchain, are operating in a new environment. Web 3 gives the ability, like Sandbox or Decentraland, to create environments where you can take your information with you in a secure way.

What's the importance of digital ownership towards traceability?

One of the most significant differences of Web 3 is that the underlying incentive mechanism for participants can be much more aligned than in its previous versions. The created economy in Web 3 can be shared by all participants, making it more sustainable. And it's important to take the owned item with you.

You can prove whether something is unique through the blockchain in the digital world. One of the upcoming challenges is that people historically didn't place a high degree of value on digital items.

E.g. Dress X: Is a digital clothing company that only makes digital garments. The company is more sustainable and inclusive as it can offer an article of clothing to any human. The industry of digital clothing opens up new opportunities for creators.

How does the current lack of legal oversight affects the industry now & in the future?

Web 3 extends ourselves into digital, and it's something global. But all our current regulations are local, so that's still an open question. On the other hand, it can also be seen as a chance to introduce innovation. Everything in the metaverse is investible from an investment standpoint. For example, there will be new avenues of financial services, like real estate, metacommerce, trading, & loans.

What are the opportunities available as blockchain technologies & crypto become mainstream?

The fashion industry is a $2.5 trillion industry & this number could double within the next few years due to the amount of accessible digital fashion. Especially, a metacloset could expand one's physical closet without polluting the environment. Wearable fashion will be the largest category in the NFT space.

Why is fashion one of the main focus points for investment in the metaverse & Web 3?

Fashion is an aesthetic identity. Fashion in the real world is about personal identity & that will translate into the digital world too, so, naturally, people gravitate towards that. A challenge for brands that seek to enter Web 3 will be to accept that they can control certain aspects but not everything. But a real opportunity for brands is that the metaverse's early adopters are pretty different from the usual demographic for luxury brands. They are more global, tech-savvy & experimental.

Why is circularity important to the fashion industry?

Circularity is essential for any industry & in fashion, it has a huge impact. And it's not so much important where we start to implement it, but more that we start doing it. We have to look at the next generations to see what's possible. There has also been an undeniable consumer shift towards sustainability, circularity & consumption. Consumers now demand that brands & media outlets take responsibility & commit to sustainability. But that's something that can't happen overnight.

What are the investment opportunities towards circularity & digitization?

Upcycled products & companies that operate in the circular economy space are in the spotlight. Another point is that Millenials & Gen Z are starting to discover brands through brand partnership in metaverse 1.0 platforms, like Roblox. The digitization & dematerialization of physical objects, like animation, is also an opportunity. Other possible business models will be using digital clothes instead of physical garments for photoshoots, on-demand manufacturing, & digital tailors.

Where do you see the metaverse concept going in the future?

People will start valuing digital things increasingly as our lives become more digital. Participating communities will make the metaverse sustainable. It will also be interesting to see how the metaverse can generate economic value without the constraints from the real world.

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Day 1: Even with technical difficulties, I was able to explore the Grand Palais Éphémère, the Impact Design & Innovation Hub, & the CFS galleries. The panel talks were uploaded to the CFS YouTube channel.
Day 2: After reinstalling the SPIN app in Oculus, I explored the space again & watched the DAY 2: Innovation Workshop Premiere: Fashion's New Frontier: The Metaverse on the Main Stage through the Oculus.
Day 3: The panel talk Impact Design Workshop: Redesigning Society left a deep impression on me today. The speakers really highlighted how difficult the journey towards sustainability for a brand actually is. It was interesting to see the perspective on this topic from inside the fashion industry.
Day 4: Today's events were only broadcasted through the SPIN app which is one hand exciting but on the other hand a bit challenging for the eyes. Nevertheless, I still enjoyed the whole experience.

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Norman Tan (Editor in Chief Vogue Singapore), Natalia Modenova (COO Dress X), Kedan Li (Co-Founder at Revery- AI), Eva de Laat (Cheif Textile Innovation at MEC), Michaela Larosse (Head of Content & Strategy at The Fabricant) and Jake Becker (Head of Talent Relations at Genies)

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Norman Tan (Editor in Chief Vogue Singapore), Natalia Modenova (COO Dress X), Kedan Li (Co-Founder at Revery- AI), Eva de Laat (Cheif Textile Innovation at MEC), Michaela Larosse (Head of Content & Strategy at The Fabricant) and Jake Becker (Head of Talent Relations at Genies)

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The physical world has restrictions, and decisions are made outside of our control & conditions that we can't control. The digital world doesn't have that, and the metaverse allows people to be their authentic selves.

The metaverse exists in Web 3.0, the new decentralized generation of the internet where people will have more control. Every individual can be a creator and doesn't have to go to a specialized school. It opens up a lot of opportunities.

A person's avatar is an extension of themselves, so they care about what they put on their avatar's body. There will be marketplaces for virtual avatar garments that are diverse and culturally inclusive.

But it's essential to keep the metaverse open, especially for luxury fashion brands. It should be possible that a user can take their garments to different games & spaces. Otherwise, it will become something exclusive again. Not everybody would have an equal chance, and that's not the point of the metaverse.

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CFS21 DAY3 IMPACT DESIGN WORKSHOP PREMIERE — REDESIGNING SOCIETY

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CFS21 DAY3 DESIGN PANEL PREMIERE — INCLUSIVITY BY DESIGN

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Leanne Elliott (CEO and Co-founder at The Institute of Digital Fashion), Błażej Cymerman (Fashion Model & Gamer), Li Min (Designer at YVMIN), Diana Marian Murek (Director of Education at Istituto Marangoni Milano) and Roberto De Santis (Pattern Maker at Armani Privè Haute Couture)

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Leanne Elliott (CEO and Co-founder at The Institute of Digital Fashion), Błażej Cymerman (Fashion Model & Gamer), Li Min (Designer at YVMIN), Diana Marian Murek (Director of Education at Istituto Marangoni Milano) and Roberto De Santis (Pattern Maker at Armani Privè Haute Couture)

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Crispin Argento (COO at FibreTrace), Wole Olosunde RN (Designer at Against Medical Advice and Front Liner), Lisa Kohlert (VP of Business Development EMEA at CLO), Vergne Aude (Chief Sustainability Officer at CHLOÉ) and Edoardo Iannuzzi (CSO and Creative Director at ACBC)

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Crispin Argento (COO at FibreTrace), Wole Olosunde RN (Designer at Against Medical Advice and Front Liner), Lisa Kohlert (VP of Business Development EMEA at CLO), Vergne Aude (Chief Sustainability Officer at CHLOÉ) and Edoardo Iannuzzi (CSO and Creative Director at ACBC)

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The need to introduce a new vocabulary for virtual fashion systems apart from "gaming". Fashion going away from the connotations of games to create "digital experiences", "digital spaces", "digital worlds".

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The internet was made to connect people. Now we are in the beginning of metaverse– creating value, such as digital economies, digital art.

NFTs have layers, the first was solving the problem of ownership. Now NFTs are generating income for people. Metaverse will be a combination of different universes. NFTs will be transferrable to the different digital realms within the metaverse.

Avatars will provide a freedom that doesn’t exist in the social constrictions of real life.

Circularity needs a digital twin- makes traceability much easier. Daniela Ott from Aura Blockchain predicts 2/3 of the luxury revenue will come from physical luxury. 10-20% of luxury revenue will be circular with blockchain technology, and the rest from purely virtual products (NFTs, or otherwise).

Gaming in fashion has gone past the stereotypical association of a “boys bedroom”, to a virtual engaging experience.

NFTs are evolving- Steven Vasilev from RTFKT tells about his 3D models (avatars) that can move between different spaces, and whose digital garments you can actually redeem physically. People can own a portion of the licenses and link them to google and zoom to appear as their avatar in these spaces.

Why have digital twins of physical garments instead of just 3D virtual models of the clothes? The pandemic’s limitations- such as not being able to go to a store and see the fabric moving and feeling it, or samples stuck at a warehouse, pushed virtual innovation to create digital twins that can be moulded and actually used- not just looked at.

Digital twin advantages: provenance, traceability, transfer of ownership, record of maintenance, e-warranty.

In metaverse you express yourself through your look and clothes. A way of interact, a trophy cabinet, an extension of your passions- which can be traded and sold.

Digital fashion is more sustainable- some brands prioritise their brand image rather than their actions. In the future we will sell more digital items than we do physical, says Steven Vasilev, and make it made-to-order, like it's already starting to happen.

RTFKT: you can get an NFT and redeem multiple items from the same NFT, keeping the value on the NFT.

There’s a huge cultural disconnect now when luxury houses are jumping into the gaming sphere, without knowing quite how to do it in an authentic way. A lot of the real interesting innovation is happening with small creators on discord.

The future is more sustainable, blockchain will be proof of stake rather than proof of work.

We will increasingly see luxury companies partnering up with virtual influencers/creators such as Ruby, who can help them better integrate into this new sphere.

Effectiveness of mixed reality experiences- the number of returns is significantly lower for people who first try the product virtually vs those who have the product be shipped to their house directly (based on furniture retailer research).

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What is the next generation looking for in fashion?

They're looking for inclusivity, diversity & sustainability. They also want to see a more conscious & eco-friendly production. And we can see that they're adding pressure to the brands, which is needed for the industry to change. Many emerging brands are focusing on these aspects & even bigger brands are now taking action.

How important is the need for brands & suppliers to collaborate & engage with the value chain?

Products begin with raw materials & certain stages, like the dying process, are invisible to brands & consumers. Therefore, brands & suppliers need to work together to understand these processes & create circularity. Consumers, & also governments want truth to materials & truth to process that reconnects our relationship to products that we're purchasing. Reconnecting with the consumer in that way can lead to more loyalty, honesty, & transparency, like Chloé, & that creates value & luxury.

Chloé: On gender equality & raising female presence to 83% worldwide & 70% in top management positions. What are the benefits & what are the next steps?

The Covid-19 crisis slowed down the figures & pace to gender equality for women. The years to close the gender gap are actually increasing after Covid. At Chloé, we don't necessarily have this problem since we're a fashion house created by a woman for women. But we wanted to push this topic globally, and we're putting women forward in everything we do, especially through sourcing in our supply chain.

ACBC: Collaborations with luxury fashion brands. What exactly & how much do they actually continue to apply?

We have designs for disassembly, recycling, & repairing, but they have their limits in terms of aesthetics. We learned to go beyond these limits by working with people from fashion. When we confront our partners, we talk about contemporary, performance, & luxury to get an idea of how the market thinks. The most challenging task is to replace luxury materials since luxury brands are expected to deliver the same quality continuously.

CLO: How will digital fashion change the industry & what are some benefits clients have been able to see when implementing CLO into their pipeline?

There has been a real push for the digital fashion industry & it has been actually going on for years. CLO itself has been part of this industry for over ten years. With the new technology, designers can visualize & develop new collections & styles & make decisions based on a 3D garment. So there's no need for countless physical prototypes. The technology is far enough to simulate& create garments & accessories in 3D, especially at the early design stages.

Chloé: B Corp Certificate – What are the main shifts you've adopted that have brought you to this status, & that could inspire other established luxury brands?

In our journey to becoming a purpose-driven organization, it's essential to be transparent, accountable, & to collaborate. A good way to show this was to have an external certification. And the B-Corp certification was, for us, the most complete. We hope to inspire others since the B-Corp certification is not very popular among luxury fashion brands. For us, it was a good tool to frame our transformation, accelerate our effort, & involve our stakeholders, supply partners, & consumers. We now have an external sustainability advisor, and the company status includes our mission. The main goal is to change our products & we want to add a meaningful impact on people & the planet.

What are key pillars to be taken into account by a label in the early stages of starting now? What are the current challenges?

ACBC: One of the biggest challenges is shifting a brand's attention from only thinking about a material's origin to embracing the whole life cycle. It's essential to think about the ingredient's circularity and circularity as a whole.

CLO: It's the mindset of people, as they're set in their ways & comfortable with not changing. Change is not just about one part, but it requires everyone to make it happen.

Chloé: It's the cultural change of mindset and traceability.

Front Liner: It's being accountable for the production line. As a new brand, it has been easy to imprint my voice on a collection, but we have to understand the footprint of the clothing. There's a lot of pressure.

FibreTrace: It's changing hearts & minds. We have to understand where materials come from, the processes behind them & how we can influence them. It requires turning ambition into action. It's difficult to do when brands in this industry benefit from this giant production engine that they didn't have to engage with over the last 30 years. Brands & their suppliers now have to dig deep into their value chains. It's an ample opportunity and a challenge because it requires education & the willingness to change.

We need to start with educating the brands first rather than consumers. Merchandising & sales don't know how the products are made, so there's a deep level of education missing. It's the brand's responsibility to fill that gap. Otherwise, brand's will lose consumers to greenwashing & lack of trust.

There's a lack of concrete rules in terms of impact measurement & communication. Everybody should talk the same language, but we're currently missing a uniformized methodology.

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Glocal education systems. Istituto Marangoni faculty is represented by industry professionals who transfer industry knowledge to the classroom. In Milan, the school is hosting 107 different nationalities expressing the cultural richness. Education happens through interactions.

Min Li, a jewellery designer transforming a decorative object (that has no function of keeping the body warm and safe as a real garment) to a funcional object that helps people with disabilities.

Software companies that owns the tools to create digital avatars are run by cis white men creating programme bias. Creation of a non-binary software avatar. It's much more about representation and not about characterisation.

The lack of formal educational discussing inclusivity.

Let's sell creativity and no more clothes: self-expression and brand heritage are key. Disrupt capitalism structure with digital multiple layers. Potential for collaborations and bespoke elements.

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Laura Coppen (Head of Circularity at Zalando), Ellie Tang (General Manager, Sustainability at K11), Marie-Laure Piednoir (Sustainability Program Manager at Salomon) and  Ebru Ozkucuk (Head of Sustainability at ISKO)

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Laura Coppen (Head of Circularity at Zalando), Ellie Tang (General Manager, Sustainability at K11), Marie-Laure Piednoir (Sustainability Program Manager at Salomon) and  Ebru Ozkucuk (Head of Sustainability at ISKO)

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Oliver Lange (Head at H&Mbeyond), Ryle Tuvierra (Fashion Curator & Digital Talent at The Fierce Walker), Risya Wulansari (Global Marketing Director of Comfort at Unilever),  Kevin Frot (Digital Creative Director at SAITEX) and Fabian Krauss (Key Account Manager at EOS)

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Oliver Lange (Head at H&Mbeyond), Ryle Tuvierra (Fashion Curator & Digital Talent at The Fierce Walker), Risya Wulansari (Global Marketing Director of Comfort at Unilever),  Kevin Frot (Digital Creative Director at SAITEX) and Fabian Krauss (Key Account Manager at EOS)

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The event was 100% broadcasted in the metaverse through the Spin app.

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The event was 100% broadcasted in the metaverse through the Spin app.

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Day 3: The events were 50% broadcasted on Youtube and 50% broadcasted on Spin. The user could choose the preferable channel to watch. For the event I have watched, it was discussed the importance of inclusivity for physical and digital realities and the increased demand for educational systems to implement the discussion inside classrooms.

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Building circular models: what needs to change to drive circularity? What are the most circular business models and products? Explore the market segmentation between Gen Z and Millennials.

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Building circular models: what needs to change to drive circularity? What are the most circular business models and products? Explore the market segmentation between Gen Z and Millennials.

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The strategy to first reduce, reuse and recycle is not applicable to every business model and suppliers. Resell and repair are also very important. Before recycling in circularity, there are options to reduce waste and expand the lifecycle of an item. Just at the end of the second lifecycle that comes the opportunity to recycle.

For IZCO, denim is part of your life and not only a product. The importance to create long-lasting items. Highlight the importance of certifications to stay away from green-washing.

Sustainability has rules to be adapted in order to survive. First thing, the right choice of raw material - without it, you can't push any supplier to follow sustainable practices. You have to teach, support and invest on it. Then, what you put in the product it is what will determinate how the item will be disintegrated after its life cycle.

Closing the loop is not only about product development and production. Circularity based on Ellen McArthur Foundation:  3 pillars around making products from renewable materials, long-lasting items to be used more and the concept around design to recycle (a product to be made again). Index 01 from Salomon - the first fully recyclable trainers.

More than making products from safe sources (either renewable or recyclable), it is important to strategise the products manufacturing: near-shore/local factories. Reduce the travels and increase the traceability.

Quality, lead times and prices are the main decisions around end consumers. In order to close the loops at the end, consumers must return the products to the brand > strategies to make this system easier. Community is key: educate consumers around sustainability and transparency.

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Zalando circular strategy looking at 4 stages: design, manufacture, use & reuse and closing the loop. Commitment to become a fully circular business: by 2023 they are willing to apply the principles of circularity to extend the life of 50 million items.

In the design and manufacturing stages, they are working with 3 principles of Ellen McArthur Found. They also partnered with Circular Fashion startup to develop their 1st circular criteria - how to design products to reduce their impact on the environment, to ensure they can last longer and be recycled. They launchd this strategy creating a collection with 50 items.

They are communicating this strategy to their customers - it is possible to scan a QR code and discover information about where the products were produced/materials, videos to explain how to take care of the items (storage, repair, wash and clean). With the recommerce platform, it is possible to trade the product in Zalando when the customer don't want it anymore.

With the QR codes, 50% of customers clicked the link and spent 2 to 3 minutes browsing the pages. There is a great curiosity, they want to learn and how they can change their behaviours.

In Zalando Berlim, customers can take the items to repair within the company's system that connects the customer to a local repair station across the city.

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The focused on SDG goals are 9 (Industry, Innovation & Infrastructure), 10 (Reduced Inequalities) & 12 (Responsible Consumption & Production).

As we know, fashion has a big impact on these SDGs. The participating companies use these goals as a framework/guideline for their work. But it needs to be said that these goals have to be tangible for companies & brands to implement.

How do they report?

They’re publishing a report at the end of the year. Comfort said that they do it through their launched innovations & by influencing their customers life’s with the products.

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Customer behaviour after Covid-19:
71% of customers are indicating a shift towards investing in higher quality garments and they are much more interested in circular fashion when it comes to different business models.

Great opportunity for education, storytelling and bringing the customers to a journey.

K11 sustainability journey starts before the retail positioning. They provide a brick-and-mortar for retailers to do business. They are providing more than just the shopping experience in the mall, they are providing certified and green building project designs - retail project designs - and enabling their tenants to operate in a sustainable way. Use of technology to optimize the use of materials and decrease carbon emissions.

Waste management is a serious point for retailers. K11 launched the "Sustainable Tenancy Pledge" in HK and China to give them more support to understand how they can renovate in a more sustainable way and reduce their waste, enhance managers and customers awareness.

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Day 1:
Trying to navigate through the SPIN app was very interesting despite a few technical issues. We were able to enter a some of the virtual spaces created and experience a first contact with the platform.

After attending the Impact Investment workshop, there is a clear understanding of what the future will bring in this industry. Personally, it was complicated for me to understand how the metaverse will adapt into our lifes when the news first launched to the public. Yet, after seeing a small example being used by one of the speakers of how virtual clothing could be used and the benefits behind these new technologies, as well as, listening to the inspiring conversations carried through the panel, it is clear how much potential this new market has to offer.

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Getting to explore the SPIN app through VR was a very interesting and existing experience. Seeing how the technology industry is evolving is very amazing. I am sure that the fashion industry will not have many problems in general adapting to the VR experience. I believe it is what the future will be all about.

The only problems I found where the technical difficulties such as the instalment part of the overall process. The subject Sustainability can really be helpful to educate through the SPIN app and I believe they did a very good job in building it.

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Inclusivity can be improved through interaction.

It is important for the disabled community to be able to dress how anyone else can, but just adapted to their physical needs. Not just comfort-oriented clothing.

How does democratisation relate to inclusivity and design?

Prioritising representation vs. characterisation

Making sure the metaverse is for everyone, not elitist like the fashion world irl. No front row, but a shared experience for everyone.

Non-binary avatars and digital garments that will mould to any body, wether male or female, or neither. This also has to do with who creates the software, therefore it is important to collaborate with inclusive creators when creating software that can really adapt to a wide group of people.

Creativity, kinship and self-expression are at the core of digital fashion in the metaverse. Not trying to replicate or mirror real life.

For digital fashion, trying to bring the customer into the shopping and brand experience through VR. Building a relationship with them through knowing them, by gathering data and analytics. Build a vocabulary together. Higher collaboration potential with customers.

Craftsmanship doesn’t need to be lost as we move into a more digital world. Moving in the direction of sustainability means also maintaining and safeguarding the crafts and special pieces created by those communities who are specialised in them. This leads into the concept of reducing consumption– having a special piece that you cherish in your closet. Traditional craftsmanship can be met with technology as well– i.e.: poncho with 3D printed elements.

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Day 4: We could have the full immersion on metaverse as the webinar were broadcasted there. The quality of the video and audio were impressive and it gave me the idea that I was actually inside that environment. The only negative thing is that after using the Oculus for a long time, it made me dizzy. In terms of webinar, I learned so many new things around circular models. The importance of considering the right raw material, understand individual difficulties from suppliers, pay attention to sustainable practices around brick-and-mortar and actually having the confirmation that consumers are interacting with technology to understand more about circular economies.

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ISKO:

From 50% to 85% percent is recycled at ISKO

Global recycled certificate- QR codes. Shopper can trace the journey from its origin.

Would like to leave cotton by beginning of 2022 to only recycled fabrics

Cotton and polyester is made into recycled fabrics by their own facility. Their provider is their parent company SANKO.

Repair goes first then recycle

All divisions have sustainability as a KPI

Management outlook ISKO: better to do nothing than to do something wrong. Wait for research and test results before just doing something.

Garments should have longevity and when they are no longer wanted or needed, they need a circular model to avoid them going to waste

SALOMON:

Found the Ellen MacArthur 3 pillars the best. First high performance shoe that’s fully recyclable. Focus on how to make durable products, that are easily repairable.

Rental in sports good, hiking or running.

Local shoe factory in France rather than in Asia where its too far from the consumer and shipping pollutes

Nearshoring is making a huge change on the footprint of fashion. First step on closing the loop.

Ultimate goal is to have a fully sustainable way of manufacturing with fully recyclable materials that have also been recycled and not virgin.

Performance is what is challenging in sustainability. Easier for apparel rather than performance wear.

80% direct to consumer and the rest retailer.

Community is key, educating each other with like web series updating the community about progress on sustainability.

ZALANDO:

Recommence in twenty eighteen, 4 stages; design and manufacture, use and reuse

Goal - extend the lifecycle of 50 millions fashion items

Design and manufacture- Ellen MacArthur foundation pillars and Circular Fashion startup, to reduce the impact, to ensure they can technically last longer and be recycled or returned to the earth as nutrients.

The 4500+ brands Zalando sells are being put through more meticulous standards

The in-house brands have a digital passport that tells the customer how to take care of the item, where it comes from etc

How can we support our customers in extending the life of their existing wardrobe? Pilot for this repair service is in Berlin right now. It was launched a few weeks ago- being well received by customers

How do you plan to accelerate the re-commerce model? Consists of pre-owned and peer to peer. Increase in assortment size and demand of range of items. Gen Z is very accustomed to trading economy.

Attitude behaviour gap- different attitudes in different ages- more attitude and less action is the problem– because it isn’t accessible enough and easy enough

Behaviour is shifting- 71% is shifting to higher quality garments and are interested in circular actions like refurbishment and repair or resell. This now adds value for the customer.

Zalando has 45 million customer base, which is shifting in this way, creating a blueprint for the industry.

K11:

Blends art, sustainability and fashion under one roof. Brick and mortar for retailers to do business. Expanding in Asia.

Conglomerate level- developer working with constructors, K11 does the malls

Marry art with commerce, culture and sustainability, certified green buildings, with green building materials and encouraging tenants to use sustainability

Waste management: upon the tenants achievement of a certain sustainability KPI they will be rewarded monetarily or otherwise.

Green lease: less about penalising the tenants if they can’t get to that sustainability KPI, but more about educating and assisting the journey to a green commerce together. Targets- millennial retailers in china

This audience is craving exposure to the world digitally. Different academies, providing social events or workout classes to create a community

Operational and creative being merged- legislation: policy signal for tenants to recycle certain materials from the start

HongKong they rely on waste pickers, which does not guarantee their livelihood. They created recycled umbrellas under K11 to help and raise awareness

What happens to the clothes for the Re-Dress program? The clothes that are in better conditions go to store, others go to be broken down to yarns to be recycled, from the hospitality side they take also towels to be upcycled

It is important to track and attract the millennial customer. It is easier to track since they use digital a lot. It is important for on-boarding to have loyalty programs. Going completely paperless, as it is more friendly to younger generations. They have a platform for tenants to pay their fees, etc. where they can also collect points. They want to learn something new or stimulate their senses every time they visit the physical premises

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This experienced went beyond all my initial expectations.

Being able to navigate throughout a completely virtual world blew my mind. I was quite skeptical at first, but the Virtual Reality scenario blew my mind.

The overall experience was 100% recommendable for everyone. Besides attending incredible talks about fashion, sustainability, and what the future may hold, I explored this 'Metaverse' everyone is talking about.

It is an interesting way of learning: it makes it visceral for the student, as well as visually compelling.
I honestly can't wait for the future vents that may be hosted in the digital world, where immersion lies at its purest state.

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On first arrival at the metaverse I was stunned. I did not expect such magnitude and depth.

I was able to go through all designer booths, as well as the innovation hubs. I wasn't able to click on the button to interact with them, but nonetheless it was an educational experience.

I got to explore the Palais and even speak briefly to other people there, even though I wasn't able to see them.

The experience was incredibly immersive and hearing the panel talks was extremely inspiring and thought-provoking.

The only downside of the Oculus was that my head hurt from the pressure of the headset after a while.

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I was eager to explore the metaverse and I still have mixed feelings with these days of explorations and learning.
Despite the first day technical issue, I was then able to fully explore the Grand Palais Éphémère, a place where I've been IRL multiple times and attend the talk.
The immersion was amazing and transported me out this world especially while exploring.
The only negative feedbacks would be sometimes the bugs, lags, FPS drops and headache after utilizing the Oculus.
This experience reinforced my thoughts about this being the future of fashion and I can already picture the global metaverse.