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McDonalds has arguably mastered the art of promotional tactics by implementing cultural trends into multiple media platforms such as tv, print, and online advertisements to increase their popularity and sales.

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McDonald's uses movies and tv shows as a vehicle for promoting their Happy Meal; therefore, enticing children to want to come to McDonalds to see what surprise toy will come inside with each meal.

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McDonalds made a major marketing move by partnering with Travis Scott to promote his $6 "Travis Scott Meal." This commercial shows Travis Scott explaining the order and how he's loved it since before the start-up of his career. The commercial is meant to drive the rapper's fans to relate to his love of McDonalds by trying the meal. Furthermore, they'll want to support him by ordering the meal as well.

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The Travis Scott Meal - McDonald's Official Commercial

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McDonald's unmistakable golden arches are meant to catch a consumer's attention from blocks away. The sooner they're noticed, the more time it will give a potential customer to think about stopping in for a quick and affordable meal.

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In a world where generations are becoming more health conscious, McDonalds needed to keep up with the trend of healthy eating. By using words such as "crispy" in their advertisements, McDonalds is fooling customers into believing they're making a more healthful selection with their food choice. What most people tend to overlook, however, is that "crispy" is another word for "fried," and the chicken is just as unhealthy as ever.

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A partnership between the rapper and the fast-food chain is a melding of the merchandising minds.

Travis Scott's partnership with McDonald's includes a merchandise drop and a limited-edition meal. Credit... Jerritt Clark/Getty Images for McDonald's

During my childhood years, my family's kitchen cabinets used to be lousy with the sorts of commemorative glassware you'd get at Burger King or McDonald's - a Luke Skywalker here, a Snoopy there. These were part of huge global marketing pushes for creative projects being milked for every last ounce of intellectual property, but also savvy positioning by the restaurants. Fast-food companies have long attempted to stave off disposability by piggybacking on broader cultural moments, hoping to extend their reach beyond the comestible into the permanently tangible.

In 2020, a fast-food chain looking for equivalent big-tent cultural relevance has few more compelling places to turn than hip-hop, the cultural arena with the most natural and ambitious gift for merchandising. And in hip-hop, there are fewer more ambitious personal branders than Travis Scott, who has his own festival, several Nike collaborations, a cereal, a Hot Wheels and much more to his name.

That said, the collaboration between McDonald's and Scott, which began this week and includes a range of merchandise and a limited-edition meal, initially seems preposterous - what does McDonald's know about the right singing-to-rapping ratio? What does Scott know about the right salt-to-fry ratio?

Juggernauts gonna juggernaut, though. And each gets something from the other. For Scott, it's the scale of the flex - a partnership with a brand the magnitude of McDonald's is essentially unheard-of. (What's next: Walmart? Berkshire Hathaway?) It's a way to slip his aesthetics into the global mainstream through ads and products, and also something that doesn't exist in music anymore: physical distribution locations. (There are over 13,000 McDonald's restaurants in the United States.)

In exchange, McDonald's gets some refracted cool and the satisfaction of knowing that thousands of young people might find their way - through the co-branded merchandise - into becoming walking billboards, especially crucial given that while McDonald's remains among the most valuable fast-food restaurant brands on the planet, with total global revenue of around $21 billion each of the last two years, it's still a business in overall decline, from a high of $28 billion in 2013. Partnering with Scott is a way to advertise to young people without all the burdens and potential misfires of actually advertising to young people.

It would all be so sinister, so savagely instrumental, if it weren't so effective. The range of products in the merchandise drop is frankly staggering. There are umpteen T-shirts - some insert Scott's imprint name, Cactus Jack, into the Golden Arches; some are inspired by early 1990s sports aesthetics. There are rugs, a lunchbox, socks, a tie, a $90 McNugget body pillow. As with most of Scott's merch, it's well-designed, colorful, playful. The brown work jacket with "Billions and Billions Served" embroidered on the back ($128) could have been right out of a dawn-of-the-'90s Beastie Boys video.

These garments are likely to look better in the rearview a couple of decades from now. Though they're well-designed, wearing clothing advertising the leading fast-food brand is, in a Sweetgreen era, an unprogressive choice - nostalgia tends to soften capitalist excesses, though.

There's a television commercial, too, in which an action figure version of Scott - speaking in his real(?) voice - showcases his meal: "same order since back in Houston." Here, too, a mutual compromise: McDonald's, potentially still skittish about aligning with a rapper, swaps in an animated version in the ad. (Some franchisees apparently opposed the partnership, citing Scott's risqué lyrics.)

And Scott retains a bit of personal mystery. From this action figure commercial to his recent concert on the video game Fortnite, he has been moving toward full time avatar territory. He is already among the most reluctant of hip-hop stars, almost never photographed with his eyes engaging the camera. And his voice is generally digitally processed practically beyond recognition, merely shrugging off the texture of reality. He is becoming an A.I. musician long before the algorithms take over.

His aesthetics, though, he's willing to share. A collaboration at this scale is maybe a final stop before a full-fledged brand of one's own - a Yeezy or a Fenty. Despite hip-hop's complete dominance of pop culture, there is still a bit of a lag when it comes to the willingness of large mainstream brands to work with hip-hop stars. It's still a light shock to see DJ Khaled hawking for Geico, or Snoop Dogg for Corona (or Dunkin' or the General or Tostitos).

McDonald's partnership with Scott may well be the savviest music/food pairing since the Starbucks music program, which placed CDs from its Hear Records label next to its registers. Which brings us back to food. There is of course also a Travis Scott Meal, which costs $6 - a specialty burger something like an amped-up Quarter Pounder With Cheese, fries with barbecue sauce and a Sprite - that sadly does not come with a toy. Part of why the Scott/McDonald's alliance feels different is because of the intimacy of food - it's one thing to attach a celebrity to a luxury item, but to attach one to a commodity product is a far bolder statement.

A couple of days ago, Scott had a not very socially distanced launch event at a McDonald's in Downey, Calif. Scott's buddies wore special shirts made for employees and cheesed for pictures over the griddle.

The most valuable keepsake. Credit... Jon Caramanica

At the McDonald's closest to my house on Wednesday, though, there was little hubbub - just another day in the fry-guy trenches. A sign in the outer window featured a glam shot of the meal and referred to it as a "limited time collab." On the video menu screen inside, a picture of the sandwich appeared next to a scrawled Travis Scott catchphrase: "It's Lit!" I bought one and can confirm the sandwich tasted ... exactly like McDonald's. I lasted one bite - the Sprite was a deeply necessary palate cleanse.

As merch goes, the Travis Scott Meal is imperfect in that it disappears - you've got nothing to show for it apart from oily skin and a mild gastric hangover. As a collector, I was much more interested in the grill slip, the small, grease-mottled piece of paper stuck to the top of the box that indicates a special order, and which was marked "The Travis Scott." It is peak ephemera, utilitarian debris of a peculiar cultural moment. I threw out the sandwich, and pocketed the slip.

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Travis Scott Meets McDonald's (It's Lit!) (Published 2020)

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A partnership between the rapper and the fast-food chain is a melding of the merchandising minds. During my childhood years, my family's kitchen cabinets used to be lousy with the sorts of commemorative glassware you'd get at Burger King or McDonald's - a Luke Skywalker here, a Snoopy there.

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The Intriguing Story Behind the Golden Arches of McDonald’s

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When you start the branding process, you typically think first about your company’s name. Next, you design a logo. Finally, you create a motto or identity

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McDonald's Corporation's strategies address issues in its external environment, such as the ones identified in this PESTEL/PESTLE analysis of the global fast food restaurant chain business. The PESTEL/PESTLE analysis model supports strategic management by identifying the external factors that present opportunities or threats, based on the remote or macro-environment of the business, pertaining to the political, economic, sociocultural, technological, legal, and ecological factors (the PESTLE factors). In the context of this business analysis, McDonald's employs a set of strategies for maximizing the benefits of opportunities in its industry environment. These strategies are intended to address the external factors in the organization's environment, along with competitive rivalry involving firms like Wendy's, Subway, Burger King, and Dunkin' Donuts, as well as Starbucks Coffee Company. As the biggest fast food restaurant chain in the world, McDonald's uses its strengths to adapt to changes in its business environment, such as the trends shown in this PESTEL/PESTLE analysis. Such adaptation is essential to the long-term survival and growth of the business, especially amid aggressive competition.

Through a PESTEL/PESTLE analysis of McDonald's Corporation, management decisions can focus on the most significant trends that influence the food service business and its industry. These trends are among the defining factors of developments in the global food and beverage market, which is also under the influence of the strong force of competition shown in the Porter's Five Forces analysis of McDonald's Corporation. In this regard, in understanding the competitive landscape and the external factors and trends identified in this PESTEL/PESTLE analysis, the company's management can develop strategies appropriate to the conditions of the business environment.

Political Factors Affecting McDonald's Business

This aspect of the PESTEL/PESTLE analysis refers to the effects of governmental actions and policies on the remote or macro-environment of McDonald's business and the economy as a whole. Governmental intervention can determine the rate and path of business development. In McDonald's case, the most significant political external factors in the fast food restaurant chain industry environment are as follows:

1. Increasing international trade agreements (opportunity)

2. Governmental guidelines for diet and health (threat and opportunity)

3. Evolving public health policies (threat and opportunity)

McDonald's Corporation has the opportunity to expand its multinational business based on improved international trade, which can enhance global supply chains. This PESTEL/PESTLE analysis also identifies governmental guidelines for diet and health as a threat and an opportunity for the restaurant chain business. For example, this political external factor is a threat because it puts pressure on McDonald's, which has been the subject of criticism regarding the effects of its products on consumers' health. Nonetheless, this same external factor creates an opportunity for the company to improve its products. Corresponding changes in McDonald's generic competitive strategy and intensive growth strategies can address this external factor. In relation, governments have evolving public health policies, which present a threat and an opportunity for the restaurant chain business. For instance, this external factor threatens the company through policies that change public schools' food programs for students. Still, the business can improve through adjustments to provide more healthful options to consumers. McDonald's marketing mix or 4P already includes healthful options, such as salads, but the company can add more to improve its status in addressing this political external factor. This aspect of the PESTEL/PESTLE analysis of McDonald's Corporation shows that political external factors present opportunities despite threats against the business.

Economic Factors Important to McDonald's Corporation

This aspect of the PESTEL/PESTLE analysis pertains to the effects of economic conditions and trends on the remote or macro-environment of McDonald's. Economic changes directly and indirectly influence business performance. The global economy, regional economies, and local economies influence McDonald's industry environment through the following economic external factors:

1. Slow but stable growth of developed countries (opportunity)

2. Slowdown of the Chinese economy (threat)

3. Rapid growth of developing countries (opportunity)

The slow but stable economic growth of developed countries is an opportunity for McDonald's to grow and increase the stability of its restaurant chain business. The U.S. market remains the biggest contributor to the company's revenues, but the business also benefits from the stable recovery and growth of European markets. On the other hand, the slowdown of the Chinese economy is considered a threat in this PESTEL/PESTLE analysis. This external factor is a strategic issue because the Chinese market is a major contributor to McDonald's revenues. Nonetheless, the company has the opportunity to grow through expansion in high-growth developing markets, such as in Asia. In this aspect of the PESTEL/PESTLE analysis of McDonald's, economic external factors mainly provide opportunities for business growth.

Social/Sociocultural Factors Influencing McDonald's Business Environment

This aspect of the PESTEL/PESTLE analysis refers to the social conditions that support or limit McDonald's business. Social trends influence consumer behaviors and, in turn, affect the remote or macro-environment of the business in terms of revenues. In this case of McDonald's Corporation, the most significant sociocultural external factors are as follows:

1. Rising disposable incomes (opportunity)

2. Busy lifestyles in urban environments (opportunity)

3. Increasing cultural diversity (threat and opportunity)

4. Healthy lifestyle trend (threat & opportunity)

Based on the external factor of rising disposable incomes, McDonald's has the opportunity to grow based on the increasing tendency of consumers to buy fast food instead of cooking at home. This tendency is also linked to busy lifestyles in urban environments. These lifestyles increase consumers' likelihood of dining in restaurants like McDonald's instead of cooking food at home. On the other hand, the increasing cultural diversity is perceived a threat and an opportunity in the context of this PESTEL/PESTLE analysis. For example, this sociocultural external factor creates a diverse set of consumer preferences based on various local and regional markets that McDonald's must account for in product development. Inability to do so can reduce the company profits. The fast food business has the opportunity to increase its flexibility in product design to satisfy consumers' preferences in different markets around the world. Furthermore, the healthy lifestyles trend is a threat against McDonald's, based on criticisms about the adverse health effects of many of the company's products. The company has the opportunity to increase the healthfulness of its menu items. Thus, the social external factors in this aspect of the PESTEL/PESTLE analysis of McDonald's Corporation create major opportunities for business development. These effects of external factors influence consumers' perception about the company. McDonald's corporate social responsibility strategy and stakeholder management initiatives partially counteract the negative effects of such social trends on the business.

Technological Factors in McDonald's Business

This aspect of the PESTEL/PESTLE analysis pertains to the impact of technologies and related trends on the remote or macro-environment of companies. In this external analysis case, McDonald's Corporation's success depends on business adaptation to maximize the benefits of technological trends and resources. The company needs to address the following technological external factors:

1. Moderate R&D activity in the industry (opportunity)

2. Increasing business automation (opportunity)

3. Increasing sales through mobile devices (opportunity)

McDonald's has the opportunity to increase its research and development investments to improve business effectiveness and efficiency. In this PESTEL/PESTLE analysis case, the strategic objective is to reach a higher level of R&D activity compared to competitors. Also, the company can apply more automation to maximize productivity, based on the external factor of increasing business automation. Such automation requires changes in McDonald's operations management and productivity approaches. Furthermore, the business can improve its mobile services to reach more consumers via its mobile apps. Based on the technological trend of increasing sales through mobile devices, the company can expect revenue growth through mobile channels. In this technological aspect of the PESTEL/PESTLE analysis, McDonald's has major opportunities to grow its fast food restaurant business.

Ecological/Environmental Factors

This aspect of the PESTEL/PESTLE analysis refers to the trends linked to the natural environment, and how these trends affect McDonald's remote or macro-environment. This company analysis examines the influence of ecological trends on businesses and consumers. In McDonald's business environment, the following are the most significant ecological external factors:

1. Rising interest for corporate environmental programs (opportunity)

2. Increasing emphasis on sustainable business strategies (opportunity)

3. Changes in climate conditions in some regions (threat)

McDonald's Corporation can improve its environmental programs and sustainability to strengthen its brand and business performance. The aim of these endeavors is to address the opportunities associated with the rising interest for corporate environmental programs, and the increasing emphasis on sustainable business practices. In this PESTEL/PESTLE analysis, such external factors create opportunities that support McDonald's business stability and potential growth. On the other hand, changes in climate conditions in some regions threaten the company. For example, these climatic conditions determine the availability and stability of food supply, and influence the company's supply chain. In this aspect of the PESTEL/PESTLE analysis, the ecological external factors highlight corporate social responsibility opportunities, although McDonald's also needs to further diversify its supply chain to address the effects of changes in climate conditions.

Legal Factors

This aspect of the PESTEL/PESTLE analysis pertains to the impact of laws or regulations on firms. Changes in legal systems and new laws shape the remote or macro-environment of businesses by imposing new requirements. McDonald's Corporation must consider the following legal external factors in its industry environment:

1. Increasing health regulations in workplaces and schools (threat)

2. Increasing animal welfare regulations (threat & opportunity)

3. Rising legal minimum wages (threat)

Health regulations impose limits on the accessibility and availability of fast food in some workplaces and schools. This legal trend threatens McDonald's revenues from these market segments. On the other hand, animal welfare regulations are classified as a threat and an opportunity in this PESTEL/PESTLE analysis. For example, these regulations increase costs in McDonald's supply chain. However, the same external factor creates an opportunity to improve the business by implementing a comprehensive animal welfare policy, which can attract more customers who are interested in animal welfare. Also, McDonald's faces the threat of higher minimum wages, which lead to higher costs and prices. However, this external factor has limited influence on the company's business. Overall, the legal external factors in this aspect of the PESTEL/PESTLE analysis impose major threats that McDonald's strategies must address.

PESTEL/PESTLE Analysis of McDonald's Corporation - Recommendations

Threats. The external factors and trends outlined in this PESTEL/PESTLE analysis point to various threats relevant to McDonald's. A recommendation to address the combined threat of governmental guidelines for diet and health and evolving public health policies is to continually improve the company's menu. The ultimate aim is to make all McDonald's menu items healthful. This recommendation also addresses the threat linked to the healthy lifestyle trend, and the threat associated with health regulations in workplaces and schools. Regarding the threat of cultural diversity, it is recommended that McDonald's improve the flexibility of its international operations to ensure that menu items match target consumers' preferences. Also, the company can further diversify its supply chain to address the threat of changes in climate conditions in some regions.

Opportunities. There are many business growth opportunities enumerated in this PESTEL/PESTLE analysis of McDonald's Corporation. It is recommended that the company increase its market penetration in high-growth markets. For example, increasing the number of McDonald's restaurant locations in high-growth developing countries in Asia can contribute to overall growth. This recommendation also deals with the opportunity to grow based on rising disposable incomes in various markets around the world. To address the opportunities that come with ecological trends, it is recommended that McDonald's expand its corporate social responsibility programs. The strategic goal should include improving the environmental impact of the business, while strengthening the brand and consumer perception about the business.

References

Ahmed, S. (2017). China's Footprints on the Global Economy: Remarks delivered at the Second IMF and Federal Reserve Bank of Atlanta Research Workshop on the Chinese Economy. U.S. Federal Reserve System.

Anaf, J., Baum, F. E., Fisher, M., Harris, E., & Friel, S. (2017). Assessing the health impact of transnational corporations: A case study on McDonald's Australia. Globalization and Health, 13, 7.

Coombes, R. (2004). McDonald's profits drop and Mars abandons king size bars. BMJ : British Medical Journal, 329(7470), 820.

Gillespie, A. (2007). PESTEL analysis of the macro-environment. Foundations of Economics. Oxford University Press.

Housing Industry Association (2011). An Introduction to PESTLE Analysis. HIA Ltd.

McDonald's Corporation - Company Overview.

McDonald's Corporation - Form 10-K.

Murphey, M., & Gause, R. (1974). UCF Research Guides: Industry Analysis - PESTLE Analysis. Business Horizons, 17(5), 27-38.

Roper, K. (2012, November). BIM Implementation: PESTEL Drivers & Barriers (Cross-national Analysis). In World Workplace 2012. IFMA.

U.S. Department of Agriculture - Economic Research Service - Food Service Industry - Market Segments.

Yüksel, İ. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), 52.

U.S. Global Change Research Program - Regional Climate Information & Modeling.

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McDonald's PESTEL/PESTLE Analysis & Recommendations - Panmore Institute

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McDonald's Corporation's strategies address issues in its external environment, such as the ones identified in this PESTEL/PESTLE analysis of the global fast food restaurant chain business. The PESTEL/PESTLE analysis model supports strategic management by identifying the external factors that present opportunities or threats, based on the remote or macro-environment of the business, pertaining to the political, economic, sociocultural, technological, legal, and ecological factors (the PESTLE factors).

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McDonald's is expanding its healthy-eating commitment by offering fruit and vegetables options as part of its meal deals and marketing healthier alternatives to children amid growing pressure from governments and consumers to help tackle obesity.

The changes will cover menus in 20 of the company's largest markets, which account for more than 85 per cent of its total sales, including the UK. They are expected to cost around $35m (£21m) and, according to the New York Times, include a marketing push, using in-store tools such as menu boards and national TV campaigns, to help customers understand the range of choices on offer and their nutritional impact.

The offerings were announced as part of former US President Bill Clinton's Clinton Foundation campaign to reduce childhood obesity. They also include a promise to market only water, milk and juice as the drink choices in its Happy Meal deal, aimed at children, although they will still be able to buy fizzy drinks. The food outlet will also promote fruit and vegetables in a "fun way" on its packaging to teach children about nutrition and healthy eating.

This is the latest in a series of steps taken by McDonald's to appeal to more health-conscious customers. It has already cut the salt, fat and sugar content in its burgers and chips and introduced healthier options, such as a grilled chicken wrap, as well as salads, raw vegetables and fruit.

However, McDonald's continues to come in for criticism for the high calorie content of its food. It is still seen as the unhealthy option, with other chains, such as Subway, aggressively promoting their health credentials.

While this is a step in the right direction, campaigners say the firm still has a long way to go to improve its image as a healthy-eating destination. It will take McDonald's three years to roll out the changes in even half the restaurants in the 20 markets it has chosen, with the remainder not getting the updated menus until 2020.

Malcolm Clark, co-ordinator of the children's food campaign at charity Sustain says: "We're pleased to see McDonald's change their tune. But why will it take until 2020 to enact the new healthier food measures across all their outlets? There is still much more that they - and other fast food outlets and restaurants - can do to promote healthier eating choices. Enabling families to eat out without being bombarded by logos and products from Coca-Cola, Cadbury's and other sugar-pushing brands really shouldn't be too much to ask."

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McDonald's vows to ramp up marketing of healthy options

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McDonald's is expanding its healthy-eating commitment by offering fruit and vegetables options as part of its meal deals and marketing healthier alternatives to children amid growing pressure from governments and consumers to help tackle obesity.

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McMarketing: McDonald’s Marketing And Advertising Hits And Pits | The Jotform Blog

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McDonald’s is one of the most well known fast food brands in the world because of its comprehensive approach to advertising and marketing. The food and beverage company uses a combination of digital, print, and TV ads to communicate their product offering, which appeals to a large audience. With Mc…

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"Some of my favorite memories with my kids are our family trips to McDonald's, and of course, each of us has our go-to order," Carey said in a statement. "Mine is the Cheeseburger, and I get it with extra pickles. Bringing together some of our favorite food from McDonald's with my all-time favorite season is a holiday wish come true."

"Mariah goes with the holidays like ketchup and fries, so we couldn't think of a better partner to help us celebrate the upcoming season," said Jennifer Healan, VP of U.S. Marketing, brand content and engagement at McDonald's USA. "Just like McDonald's brings people around the table with their favorite orders, Mariah's music connects us all during this time of the year. We're so excited to team up to bring even more holiday cheer to our fans."

Last December, McDonald's featured orders of seasonal characters including Buddy the Elf, Frosty the Snowman, Rudolph, Scrooge and John McClane from "Die Hard" in a somewhat similar campaign. The 2020 dose of Daily Deals ran Dec. 14 to 24, offering a different item from in the spot for free with a $1 purchase through its app. The final deal on the 24th was cookies for Santa.

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McDonald's gets Mariah Carey to promote holiday meal giveaway

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"Some of my favorite memories with my kids are our family trips to McDonald's, and of course, each of us has our go-to order," Carey said in a statement. "Mine is the Cheeseburger, and I get it with extra pickles. Bringing together some of our favorite food from McDonald's with my all-time favorite season is a holiday wish come true."

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Almost everyone in the world knows what McDonald's fast-food restaurant is and the iconic foods they serve, such as the Big Mac, Quarter-Pounder, and French Fries.

While most people know about McDonald's have you ever wondered who McDonald's target market is? Whether it's kids or adults?

I've got all the important McDonald's target market details below so read on to learn all about it!

McDonald's Target Market In 2021
McDonald's target market is lower and middle-class males and females between the ages of 8 and 45. Both males and females are targeted equally, with most living in urban and rural areas. Urban locations are more likely to see new menu items and test out products compared to rural locations. Additionally, over 37% of all McDonald's locations are found within the United States.
There is so much to learn about McDonald's target market so keep reading to learn more cool facts!

What Age of People Does McDonald's Target?

McDonald's target market includes people between the ages of 8 and 45, although they are the second-biggest fast-food chain, so their reach extends well beyond this demographic.

Further, McDonald's targets children through Happy Meals and toys, along with sweet treats to end their meal.

When looking at adults, McDonald's has been using the Internet to attract more young students with free Wi-Fi along with their app that gives out ridiculously good free item coupons and BOGO coupons!

Where is McDonald's Target Market Located?

McDonald's has a global reach so the target market is a wide range, but outside of the United States had the highest revenue in 2020, with over $9.4 billion in revenue.

In the United States, the target market is rural and urban areas with lower to middle-class households and in 2020, the revenue for McDonald's in the United States was $7.66 billion.

What is McDonald's Target Salary Bracket?

McDonald's target salary bracket extends from lower class to middle class, so it ranges from under $48,000 per year to over $65,000 per year.

However, McDonald's attracts customers from all walks of life, including those in higher tax brackets.

The lower and middle class are more likely to go to McDonald's due to the cheap 1,2,3 Dollar Menu and also are more likely to use physical coupons and app coupons.

Further, McDonald's is always releasing new coupons and promotions to attract people in those lower income brackets.

What Gender Eats at McDonald's More Often?

Men are more likely to eat at McDonald's compared to women with 56.3% being men and 43.7% being women.

However, this statistic is from Germany, but by all accounts, men are the gender most likely to eat McDonald's throughout the world compared to women.

Both men and women find McDonald's appealing for different reasons, whether it's McCafe drinks and salads or hamburgers and fries.

What are the Occupations of McDonald's Customers?

McDonald's serves a variety of people all over the world who come from various backgrounds, including students, employees, and working professionals.

What are McDonald's Customers Seeking by Ordering McDonald's?

McDonald's customers are choosing the fast-food chain both because they want to save time and money.

Further, the company is relatively quick to get your meal together and have you eating their food within minutes after ordering, so it saves time compared to other similar options.

Saving money is incredibly easy with McDonald's since their prices have remained low and also the company is always offering coupons in the app that save customers even more money!

How Does McDonald's Cater to Their Target Market?

McDonald's caters to such a wide target market because they offer a variety of products, with one menu count in 2013 being 145 menu items!

While that number might be different at this point, it does show just how many different offerings McDonald's has for young people and older people.

There are both filling foods on the menu and lighter snack foods on the menu to cater to people during various times of the day.

On top of that, McDonald's has an app you can download which offers multiple coupons and special promotions for your local restaurant and the offers are always changing to appeal to a bigger audience.

What Kind of Lifestyle Do McDonald's Customers Have?

McDonald's customers come from a variety of lifestyles including mainstreamer, struggling, and resigned.

Personality-wise, the customers are easy-going and careless, with some being on-the-go parents and professionals that need a quick meal.

Further, those with a bachelor lifestyle, newly married couples with no children, and full nesters with children ages 6 and above eat at McDonald's the most.

What Degree of Loyalty Do McDonald's Customers Have?

McDonald's customers usually have a high degree of loyalty to the company, which is why they have been able to regain customers that were previously unhappy with the brand.

Some customers are also switchers, meaning they were fond of another restaurant and then moved to McDonald's due to price, and great deals offered by the company.

What Factors are Most Important to McDonald's Customers?

McDonald's customers enjoy the level of customer satisfaction that the restaurant has maintained through the years, including speedy service and friendly staff.

Further, McDonald's staff maintains a clean environment and is always looking to get your food to you as quickly as possible.

On top of that, McDonald's always has had low prices but a lot of variety with those low prices, so customers have the option to choose from a wide range of products within certain price ranges.

How Many People Do McDonald's Serve?

McDonald's serves about 68 million people per day all around the world, which comes from over 35,000 locations worldwide.

That is an incredible feat and customer loyalty on top of attracting new customers are the main factors for this number.

Even more interesting, is that McDonald's serves over 900 million Big Macs each year!

Given the Big Mac is one of the most iconic foods at the restaurant, it's not a surprise how many millions the company serves each year.

How Do McDonald's Customers Feel About the Company?

Even though McDonald's serves 68 million people each day, not all McDonald's customers are thrilled with the food quality at this point.

McDonald's customers feel extremely satisfied with the customer service, but also feel that the company should focus more on high-quality food with healthier options.

Additionally, McDonald's customers want more focus on helping the environment and moving to more sustainable packaging.

To find out more about McDonald's, you can also read our related articles on McDonald's slogan, why is McDonald's so addictive, and why is McDonald's so expensive.

Conclusion

McDonald's target market includes both females and males age 8 to 45, with a target on the lower and middle class, although people from all economic backgrounds enjoy McDonald's.

Further, McDonald's attracts young students and professionals by offering free Wi-Fi at many locations and also offers deals and freebies in their app to attract those on a budget.

McDonald's also has an incredibly loyal customer base and gets switchers from other restaurants that want cheaper and quicker food service.

Additionally, McDonald's serves people that are bachelor, young couples with no kids, and couples with kids older than age 6.

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McDonald's Target Market In 2021 (Age, Gender, Salary + More)

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Almost everyone in the world knows what McDonald's fast-food restaurant is and the iconic foods they serve, such as the Big Mac, Quarter-Pounder, and French Fries. While most people know about McDonald's have you ever wondered who McDonald's target market is? Whether it's kids or adults?

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Key Success Factors of McDonald’s | Bizfluent

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In 1940, Dick and Mac McDonald opened McDonald’s Bar-B-Que Restaurant in San Bernardino, California. Since then, the golden arches have become one of the most recognizable symbols in the world. Millions have been served French fries, hamburgers and sodas at thousands of franchises through out the world. McDonald’s has…

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The McDonald Brothers

Dick and Mac McDonald moved to California to seek opportunities they felt unavailable in New England. Failing in the movie business, they subsequently proved successful in operating drive-in restaurants. In 1948 they took a risk by streamlining their operations and introducing their Speedee Service System featuring 15 cent hamburgers. The restaurant's success led the brothers to begin franchising their concept-nine becoming operating restaurants. At the San Bernardino location, Dick and Mac McDonald perfected their Speedee Service System featuring a limited menu including fifteen cent hamburgers, shakes and fries. The brothers sold 14 franchises of which 10 became operating restaurants not including their original location in San Bernardino.

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Discover the McDonald's company history from when the first McDonald's open to when the first Happy Meal was served to the McDonald's logo evolution.

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We all know the excitement and anticipation that packaging elicits in us. But is there any packaging that takes us back to being a kid as easily as the McDonald's Happy Meal? Seeing that signature red and yellow box brings up memories and emotions quite unlike any other packaging experience. That's why we think it's unquestionably deserving of the iconic packaging title. Over its decades of existence, the Happy Meal has found ways to stay relevant, original, and seemingly involved in almost everything we do.

Original Happy Meal Box

Happy Meals originated in Guatemala in the mid-1970s. Yolanda Fernández de Cofiño-married to José María Cofiño, owner of all McDonald's franchises in the country-created the "Menu Ronald" for children, which included a hamburger, small fries and a sundae. It was such a hit that McDonald's management in Chicago jumped on the chance to develop it into a fully branded idea. Bob Bernstein envisioned a small box, made to look like a lunch pail with golden arches for handles. His creative team ran with the idea, and in 1977, the Happy Meal was born.

It became one of McDonald's signature offerings, becoming instantly recognizable and forever unforgettable in the minds of children and adults alike. In 1987, Bernstein was gifted with a full-size bronze replica of the Happy Meal box. Now that's iconic packaging.

Promotional Happy Meals

One of the smartest marketing moves McDonald's made is using the Happy Meal as a vehicle for movie and TV show tie-ins. Starting with the very first Star Trek movie in 1979 (and calling it the Star Trek Meal), it's been constantly branded with promotional materials ever since. Angry Birds, Shrek, Jurassic Park and countless other movies and entertainment properties have graced the Happy Meal box since its introduction over 40 years ago. Even today, people anticipate seeing what artwork, toys and offers each new partnership will bring.

Seasonal Happy Meals

This one probably makes everyone the most nostalgic. In one of the most original and memorable alterations of the Happy Meal, McDonald's released Halloween Happy Meal Pails in pumpkin shapes starting in 1986. Once kids were done chowing down, they'd be able to use the pails for trick-or-treating. In 1989, they altered the line-up to a pumpkin, a witch and a ghost. Over the years, these pails would be used for other seasons, and other properties, like the Minions. As with all their marketing tactics with the Happy Meal, this was a smart move, creating even more demand-and creating highly-sought after memorabilia.

Fun Fact: The 3 pumpkins available in the original line-up were named McPunk'n, McBoo and McGoblin. McWitch and McGhost were added soon after.

Toy Happy Meals

Who doesn't remember playing with plastic versions of McDonald's food in our play kitchens? Some of our earliest memories of playing around, spent imitating our parents cooking and eating, are forever tied to McDonald's Happy Meals. It was yet another smart way to reinforce the brand. Not only was there plastic food, there were transformers made to look like Happy Meal boxes and the food inside. Costumes made to look like employee uniforms were easy to find, and kiddie versions of drive-thru windows were created to usurp the standard kid-sized kitchen. You'd be hard-pressed to find anyone who didn't play with McDonald's or Happy Meals toys at some point in their youth. Iconic packaging. Iconic playtime.

Some packaging never finds its footing. Some is successful only through abrasive repetition. And some, like the McDonald's Happy Meal, becomes an unshakable part of our worldly experiences. We think that makes the Happy Meal a brilliant example of iconic packaging. Do you consider any specific packaging to worthy of the iconic packaging mantle? Be sure to let us know. We'd love to showcase it!

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Iconic Packaging: McDonald's Happy Meal - The Packaging Company

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We all know the excitement and anticipation that packaging elicits in us. But is there any packaging that takes us back to being a kid as easily as the McDonald's Happy Meal? Seeing that signature red and yellow box brings up memories and emotions quite unlike any other packaging experience.

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McDonald's Gross Profit 2006-2021 | MCD

McDonald's Corporation is the world's leading global food service retailer. The Company operates and franchises McDonald's restaurants, which serve a locally-relevant menu of quality food and beverages sold at various price. McDonald's global system is comprised of both Company-owned and franchised restaurants. McDonald's franchised restaurants are owned and operated under one of the following structures -conventional franchise, developmental license or affiliate. The optimal ownership structure for an individual restaurant, trading area or market (country) is based on a variety of factors, including the availability of individuals with the entrepreneurial experience and financial resources, as well as the local legal and regulatory environment in critical areas such as property ownership and franchising. The business relationship between McDonald's and its independent franchisees is of fundamental importance to overall performance and to the McDonald's brand.

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McDonald’s annual/quarterly gross profit history and growth rate from 2006 to 2021. Gross profit can be defined as the profit a company makes after deducting the variable costs directly associated with making and selling its products or providing its services. <ul style=’margin-top:10px…