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BBHUDNDBICUG
BVXUTJYGEFIU

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Eradicating biases for fair skin

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division of society

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To internalise that every skin-tone is beautiful

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Unhealthy life style

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World Losing out on talent & skills dark skinned have to offer

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Unable to achieve their full potential

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As division of society on the basis of colour goes on increasing the problems in the society

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Fair - Skinned given preferences

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Humans are not treated as humans but as a commodity.

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increase in discrimination

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People not accessing opportunities available to them

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success judged by their skin-tone

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Self doubt among the individuals

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Increase in Violence

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Individuals questioning their self-worth

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Increasing Insecurities within dark skinned people

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Deep rooted biases against skin-colours

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WHAT SEEMS TO BE THE CONSEQUENCE OF THE ISSUE? 

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WHAT SEEMS TO BE THE CONSEQUENCE OF THE ISSUE? 

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Fairness as a key to success

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historically even before colonization, in indian history we were categorized into dark and whites on the basis of our castes.

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Casteism

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Fair colored people are given preferential treatment in schools and families

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Fairness as an aspirational feature

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No ethical obligations of advertising industry

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Aryans  - more powerful and fair skin tone- over Dravidians - weaker and dark skin tone

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Skin cream have lead, mercury, chromium, nickel

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Colonization - Britishers and Americans overpowering the 3rd World

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Backward = labor class, white = power

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this desire for fairness turned into a prejudice against dark skin.

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Ads are always worried about business and create biases for community on the basis of colour (fair and lovely)

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Fair skin is categorised as the most desirable in terms of standard of beauty

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Historical preference given to white skin

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Intersectionality of Dark skinned women

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Worldwide acceptance of "Fair is good"

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Skin colour discrimination decreases individual's confidence

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Deep-rooted skin tone prejudices introduced early on in life

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ASCI not regulating stringently

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Ads depicts fairness as aspirational feature

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we all think dark skin is ok while fair skin is desirable

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Not seeing the beauty within humans

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Identifying self-worth with skin colour

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Discrimination on the basis of skin color.