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Louis Vuitton The Corner Shop Pop Up Selfridges 

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Louis Vuitton The Corner Shop Pop Up Selfridges 

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Louis Vuitton is one of the main brands that LVMH carry, when completing our comparison shop we decided to also visit the Louis Vuitton pop up in The Corner Shop at Selfridges. In June 2023 Louis Vuittons creative director Pharell Williams showcased his debut menswear collection in Paris at Pont Neuf. This was a night of fashion and entertainment including performances from Voices of Fire, Pharell himself and Jay-Z. From January into February 2024 the experience has been recreated at The Corner Shop to celebrate the collection. This collection is Pharrell Williams' love letter to the brand stating ‘if you appreciate Louis Vitton, you’re a lover of creation’. This collection's classic chequered print is also displayed throughout New Bond Street catching the attention of the luxury consumers.

‘In The Corner Shop, you can browse a curated edit of the SS24 fashion and accessories, designed with Williams’s pixelated ‘Damoflage’ take on the Maison’s 1888 Damier chess board print, alongside tailoring, leather jackets and retro sportswear. The collection is available to shop at Selfridges London by appointment only.’- Selfridges.com

Amy Rebeca Bevan

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A Large Portfolio of Brands in Various Markets

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A Large Portfolio of Brands in Various Markets

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The LVMH group consists of 75 brands in six different market sectors, each brand holding a strong brand name and high recognition. Holding a number of brands in several market sectors enables the LVMH group to target a large scope of consumers in each of these markets. As well as this, LVMH's strong brand portfolio enables the potential of market threats experienced in each of these six market sectors to be minimised; for example, if one of LVMH's brands is operating poorly this decline in profitability can be counteracted by another one of its brands experiencing higher profits.

-Holly Binks

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Due to the majority of LVMH's brands being those of high luxury, products are priced at a premium meaning that the customer bases these brands hold are much more narrow.

-Holly Binks

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The Opportunity to Lead in Luxury Markets by Implementing New Technologies 

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The Opportunity to Lead in Luxury Markets by Implementing New Technologies 

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The continuing development in new technologies that LVMH has the opportunity to utilise and implement in its brands in 2024 leads the way for the LVMH group to lead in these luxury market sectors, offering consumers something new and exciting they haven't yet seen from business competitors.

-Holly Binks

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When it comes to the exclusive luxury brands LVMHF carry such as Louis Vitton, there is an opportunity for these brands to gain the attention of a more Millenials and Gen Z audience. This audience is the most important to gain due to data being published by Fashion network, people between the ages of 18-34 will represent 50% of the luxury market in 2025, up from 32% compared with today.

-Holly Binks

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As LVHM predominantly owns luxury brands offering high-end, luxury products the threat of the production of counterfeit products is ever-rising as many of each brand's product offerings can be easily replicated.

-Holly Binks

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The Four Types of Corporate Social Responsibility

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The Four Types of Corporate Social Responsibility

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The concept of CSR can be broken down into four categories; philanthropic responsibility, environmental responsibility, economic responsibility and ethical responsibility.

Philanthropic corporate responsibility focuses on charitable giving and community engagement, aiming to contribute a positive impact on the communities in which the business operate in.

Environmental corporate responsibility integrates sustainable practices into business operations, prioritising our environment by positively contributing in combating environmental concerns.

Economic corporate responsibility focuses on the financial and economic impact of a business' activities, considering the broader economic implications of these activities for its stakeholders as opposed to simply generating profits.

Ethical corporate responsibility focuses on promoting and upholding ethical business practices and respecting human rights throughout business operations and processes, as well as the supply chain.

-Holly Binks

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The 17 Sustainable Development Goals (SDGs)

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The 17 Sustainable Development Goals (SDGs)

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Founded by the United Nations (UN) in 2015, the 17 Sustainable Development Goals sets out a map for businesses to achieve a better and more sustainable future for all, addressing global challenges such as poverty, climate change, peace and justice which the UN aims to fully achieve by 2030.

-Holly Binks

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As Moet & Chandon is only retailed in other retailers and does not currently have its own store, we visited the Moet & Chandon Champagne Bar in Harrods, London to gauge a similar insight into the brand and its consumer.

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Located in Knightsbridge in Harrods, London the champagne bar holds a highly central location, surrounded by a high footfall of tourists and typical 'luxury' consumers. The venue is easily accessible, with the nearest tube station just a few minutes walk away as well as many buses, cabs and other forms of public transportation available nearby.

In a location that is globally recognised and holds a similar luxury and exclusive appeal as the brand itself, the venue has been quite cleverly selected to achieve a maximum reach to Moet's typical target consumer.

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The champagne bar evokes a sense of prestigious elegance, with an aesthetic that mirrors the premium appeal of the brand with lighting and furnishings that enhance its luxury feel. Bold branding features amongst the venue, with the Moet & Chandon signage appearing clean and modern at the entrance whilst the brand's products are displayed in the bar.

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Similarly to the brand's general product offerings, drinks that could be purchased at the champagne bar were priced at a premium reiterating the brand's higher pricing and image of exclusivity. With prices starting at just under £20 per glass, the champagne bar is unaccessible to the mass market just like the brand's offerings themselves.

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As we were not customers at the champagne bar and simply visited to carry out our observation analysis, we were unable to truly determine the levels of customer service provided. At the time of our visit the bar appeared very empty with only one/two customers seated, however our visit was undertaken at an off-peak time.

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The venue appeared very clean and well maintained, with furnishings appearing polished and pristine. However, it was again hard to identify the maintenance undertaken throughout the operating hours of the bar as it was so quiet.

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To conclude our analysis, the Moet & Chandon Champagne Bar positively represents the extent of the luxury appeal held by the brand and the image it has created. In expanding Moet's premium appeal into a unique experience that is personal and interactive, the customer is able to become a part of the brand.

-Holly Binks

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Undertaking research during the competitor analysis section this comparison on LVMH and its main Competitor Kering was particular interesting as it discussed interesting points such as what both conglomerates main focuses are. For example

Kering focuses on the ownership of its luxury fashion brands compared with LVMH who focus on the operation across various different luxury sectors.

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Business Model Element LVMH Kering Similarities Differences Competitive Advantage Customer Segments Luxury consumers, diverse luxury brands Luxury consumers, diverse luxury brands Both target luxury consumers and own multiple luxury brands. LVMH's portfolio includes high-end fashion, spirits, and more. Kering owns luxury fashion brands. LVMH operates in various luxury sectors, including fashion, spirits, and more.

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In 2024 there is a Presidential Election in the US and a General Election in the UK meaning a potential change in governmental parties. This may result in several changes including the rate of taxation for LVMH customers, this effecting their disposable incomes. (Ewe, 2023)

Amy Rebecca Bevan

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Political unrest leading to politically-induced protests across major UK cities may discourage consumer footfall into many of LVMH's brands physical stores, which consumers choosing to steer away from these areas during these times.

-Holly Binks

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Tourist can't claim back VAT on goods purchased in the UK

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Tourist can't claim back VAT on goods purchased in the UK

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The British government controversially scrapped almost all duty free sales and VAT tax refunds for visitors from January 1 2021. This has affected sales of luxury goods, especially in London. Although there are plans to revoke this, it has not been done so far.

Amy Rebecca Bevan

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The Current Cost of Living Crisis in the UK

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The Current Cost of Living Crisis in the UK

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The current economic situation in the UK is continuing to impose an external threat onto all of LVMH's brands, with the majority of its brands selling luxury, non-essential goods that a declining number of consumers may be able to afford as consumer disposable income levels continue to decline across the UK.

-Holly Binks

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Alongside the cost of living crisis there has been a rise in interest rates In the UK. These changes may influence borrowing costs and investment decisions, from LVMHF customers as the cost of borrowing money increases.

-Amy Rebecca Bevan

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Changing Consumer Attitudes and Lifestyle Trends Post-Pandemic

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Changing Consumer Attitudes and Lifestyle Trends Post-Pandemic

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As a result of the Covid-19 pandemic, many consumer attitudes and lifestyle trends have been seen to change. Consumer attitudes surrounding spending and socialising as well as the continuing increase in businesses promoting remote working is likely to have many effects on how consumers spend and make purchasing decisions, having a parallel effect on businesses like that of LVMH and its brands.

-Holly Binks

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Relevant Current and Future Technology Innovations

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Relevant Current and Future Technology Innovations

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Current and potential future innovations in technology will create the opportunity for LVMH and its brands to utilise these technological advances through both its e-commerce and physical stores, creating unique consumer shopping experiences that increase brand dominance and competitiveness.

-Holly Binks

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Changing Consumer Attitudes Surrounding Our Environment

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Changing Consumer Attitudes Surrounding Our Environment

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The ever-growing increase in consumer consciousness surrounding our environment is continuing to impact consumer spending decisions, with sustainability playing a crucial role for many consumers when choosing whether to purchase a product. LVMH must ensure its brands continue to highlight their role in acting sustainably in their operations and production processes to consumers in order to maintain competitive in their markets.

-Holly Binks

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Variations in Labour and Operating Laws and Legislations Across the Globe

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Variations in Labour and Operating Laws and Legislations Across the Globe

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For LVMH group and its global brands, variations in labour and operating laws and legislations across the globe means that these brands must ensure they comply accordingly when operating in various countries, where they can vary and change drastically.

-Holly Binks

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Increases in Consumer Awareness Surrounding Ethical Practices 

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Increases in Consumer Awareness Surrounding Ethical Practices 

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A rising consumer demand and awareness for businesses to act responsibly and ethically means that the LVMH group as well as its brands must ensure these ethical practices are demonstrated and evidenced to consumers.

-Holly Binks

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In 2016 Louis Vuitton begin this collaboration by launching an annual Silver Lockit jewellery collection, especially designed to raise funds for UNICEF.

Amy Rebecca Bevan

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Launched in 2016, the LOUIS VUITTON for UNICEF partnership brings vulnerable children life-saving humanitarian support all over the world, including through UNICEF's emergency programmes, responding swiftly to emergencies or catastrophes worldwide.
Through this creative partnership, Louis Vuitton has raised over $22 million for UNICEF, mainly through the sales of the Silver Lockit bracelet, helping to support various emergency responses.

#MAKEAPROMISE

As part of the #MAKEAPROMISE campaign, Louis Vuitton launches an annual Silver Lockit jewellery collection, especially designed to raise funds for UNICEF. For every Silver Lockit sold, $100 to $200 is donated to UNICEF, depending on the collection. Since the partnership started, new limited-edition collections of the Silver Lockit bracelet have been launched each year to support UNICEF in its effort to protect children around the world.

Inspired by the tumbler lock invented by Georges Vuitton in 1890 to safeguard customers' most precious belongings, the Silver Lockit is a symbol of protection. It was chosen to represent Louis Vuitton sealing its promise to help children in urgent need. In addition, Louis Vuitton invites people to join the promise to help children by linking pinkies with a loved one. People are invited to donate and then share a photo of their pinkie promise online, while tagging friends and encouraging them to #MAKEAPROMISE as well. The aim is to reach as many people as possible, sharing Louis Vuitton's commitment to UNICEF and make a difference together.

Louis Vuitton's internal ambassadors

Keen on raising awareness on UNICEF's work and children's needs, Louis Vuitton selects a group of volunteers among its employees each year to visit UNICEF programmes, travelling as 'LV for UNICEF Reporters'. These employee volunteers witness first-hand how children's aid programmes are run and how UNICEF helps the world's most vulnerable children. When they return to their home countries, they share their experiences with colleagues, friends and family to spread the word of the important work done by UNICEF with support from Louis Vuitton.

A long-lasting promise to protect vulnerable children

A reliable partner for almost a decade, Louis Vuitton supports the emergency fund that has allowed UNICEF to respond rapidly and efficiently in crises such as the earthquakes in eastern Türkiye and in Syria, and the conflict in Ukraine and its affected neighbouring countries.

"The earthquakes were an absolutely cataclysmic event for children in affected communities," said UNICEF Executive Director Catherine Russell. "Walking around, you see fragments of families' everyday lives, as if frozen in time. Amid an unimaginable level of destruction, with building after building reduced to rubble, you'll see a blanket, a toy or a child's book - remnants of young lives violently disrupted or cut short."

Previously, Louis Vuitton has supported emergencies such as the earthquakes in Türkiye and Syria in 2023, the conflict in Ukraine since 2022, the COVID-19 crisis in India in 2021, the unfolding situation in Afghanistan in 2021 and the explosion in Lebanon in 2020. The company has also contributed to UNICEF's aid programmes following Boko Haram attacks in Nigeria, during the Rohingya crisis in Bangladesh from 2018 to 2019, the emergency linked to the war in Yemen, and many other crises over the past seven years.

From devastating natural disasters to violent conflict and epidemics, nearly 250 million children worldwide face crises that have dire humanitarian consequences. By supporting UNICEF, Louis Vuitton promises to give these children hope for a better life.

For more information on this partnership, visit: Supporting Communities | LOUIS VUITTON
*UNICEF does not endorse any company, brand, product or service. Last updated 11 September 2023

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This graph shows the statistics of LVMH Louis Vuitton and its stores worldwide. In terms of the UK stores are scattered in the main city's of the country (London, Birmingham, Manchester), there is also a store in Heathrow Airport terminal 3. For this project we visited the London Flagship store on New Bond Street to carry out are observations.

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The Louis Vuitton London Flagship store is located on New Bond Street with the address off: 17-20 New Bond St, London W1S 2RB. The store sits opposite Chanel and fellow LVMH brand Dior, while Burbery is the store's next door neighbour. The nearest Tube station to the store is Piccadilly Circus and it is a seven minute walk away.

The opening hours of the store are 10am-7pm Monday to Saturday and 12pm-6pm on sundays. The customers and visitors at the time of the visit were mainly luxury torisits. An observation was carried out by them purchasing, browsing and trying on the different luxury garments.

Amy Rebecca Bevan

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With it being the flagship store there was a vast majority of choices in terms of items, with jewellery, luggage and home where on the first floor, clothes including baby and kids wear on the second floor and menswear on the ground floor. The prices of the items were their original sale price.

Amy Rebecca Bevan

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Management Reports of the Boards of Directors 

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Management Reports of the Boards of Directors 

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To contribute towards our primary research and to seek another real life example of a physical brand takeover/pop-up, we took a visit to Burberry's latest campaign at Harrods of 'Burberry Turns Harrods Knights Blue'.

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To gauge a further insight into consumer views on the sustainability and ethicality of the luxury fashion and leather goods market (of which we have chosen to focus our new corporate social responsibility strategy towards that LVMH operates within), we have conducted a primary research survey using Google Forms.

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"Celebrating Burberry’s heritage of exploration and the outdoors, the modern British luxury brand transforms renowned department store Harrods with a month-long knight blue takeover.

From outfitting famed explorers to creating equipment for adventurers, nature and the great outdoors have always been a part of Burberry’s DNA – and the takeover showcases this storied heritage." (Burberry 2024)

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Sadly, as we visited during daylight hours we were unable to see the full effect of the store takeover on the external walls at Harrods which features the store lit up in Knights Blue. However, we still were able to witness the rest of the external takeover outside the store as well as the inside pop-up.

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We spent time in the 'Burberry Camping Corner' that featured exclusive products available for purchase such as typical hiking accessories, a limited-edition map of Knightsbridge, and Romney's Kendall Mint Cake (Burberry 2024).

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Besides the 'Camping Corner', the pop-up featured an interactive digital photo booth and a historical showcase of some of the brand's iconic offerings.

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We thoroughly enjoined our visit to the Burberry takeover and felt that the overall concept achieved was very effective. The interactive elements, unique exclusive offerings as well as the reiteration of the brand's incredible heritage created an interactive experience that was not only informative, but creative and compelling.

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Moving forward, we wish to take this deepened insight and understanding of real life brand examples gained in the visits undertaken throughout our project in the completion of our new CSR strategy as well as future modules.

- Holly Binks

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An online thesaurus was helpful when putting together the campaign name. Our campaign if focused on the SDGs numbers: 6, 11 and 14, two of which surround water. The campaign created focus in on saving the pollution in Lakes drawing attention to Italys most famous two lakes, Lake Garda and Lake Como.

Amy Rebecca Bevan

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What is another word for water?

Few things are as common as water, but it doesn't have many direct synonyms. However, there are several terms that can be used instead of water in certain situations.

Because water molecules consist of a combination of two hydrogen atoms and one oxygen atom, it's chemical symbol is , and it's sometimes referred to this way. Although this sounds more technical, it's usually used to be humorous, as in I could go for some cold H₂O right now.

Sometimes, people refer to water informally with its equivalent word in Spanish, agua.

An old-fashioned slang term for water is (a joke on the notion that water was the only thing that the Biblical Adam had to drink).

The Latin phrase means and is sometimes used to refer to pure water.

Water is sometimes informally referred to as . This can refer to water as a drink or to rainwater.

Water that comes out of the faucet (the tap) is called .

The verb water, as in water the plants, doesn't have many direct synonyms, but you could use different words depending on how much water is needed, like or for a little or or for a lot. On a larger scale, such as in the context of farming, you could use the word

To something is to add water to it to or it. This term is also commonly used in a figurative way, and dilute is also a good synonym for this sense.

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Thesaurus.com - The world's favorite online thesaurus!

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Thesaurus.com is the world's largest and most trusted online thesaurus for 25+ years. Join millions of people and grow your mastery of the English language.

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This is Earth Watch Europes project Fendi's limited edition collection will be donated to.

Amy Rebecca Bevan

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From 30 September - 3 October 2022, Earthwatch Europe encouraged their existing FreshWater Watch community groups to take part in a global water... Read more

Tate & Lyle has entered into the next phase of its sustainability programme for stevia, a plant-derived and in-demand low-calorie... Read more

Earthwatch researchers have led on the publication of a new paper entitled Drivers of public plastic (mis)use New insights from changes... Read more

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Every drop of fresh water is precious. But pollution, climate change and over-exploitation have brought our fresh water systems to crisis point. We want to transform our rivers, lakes, streams, ponds, wetlands and reservoirs into clean, thriving habitats for people and wildlife.

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Our survey was undertaken by a total of 40 potential luxury market consumers of varying demographics and levels of market understanding. Our collected results will enable us to evidence and resonate our developed corporate social responsibility strategy for LVMH, whilst allowing us to gauge a further insight towards consumer attitudes surrounding the luxury fashion market.

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Although our conducted research survey has proven very insightful and sufficient in evidencing and resonating our market research and strategy development, many limitations can be identified.

Our survey was undertaken by just 40 respondents, a significantly small amount considering the size of the luxury fashion market and its consumers.

Our survey respondents were not all necessarily consumers of the luxury market and it was evident that each respondent had contrasting levels of understanding surrounding the market and its corporate social responsibility. This affected the credibility of our survey responses, as many of our respondent answers may be inaccurate or presumptions.

Similarly, Question Four evidenced that many of our survey respondents had a limited awareness surrounding LVMH which thus contributed in affecting the credibility of our survey results even further

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To conclude, although our conducted survey has proven to have limitations in its credibility the results attained have still enabled us an insight into the views held by consumers surrounding the luxury market and its approaches to corporate social responsibility. Our results highlight that an evidenced majority view the market as 'Poor' in regards to its approach and contribution to the environment and global causes, enlightening a potential opportunity for our new corporate social responsibility strategy to target. Similarly, it is apparent from our results that consumers feel a luxury market collaboration with a global cause would prove popular amongst the Gen Z consumer audience highlighting a potential opportunity for our strategy to seek into.

-Holly Binks

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Emotion and Automation: The Best Formula for a Successful Marketing Strategy

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The most successful marketing campaigns tug at your heart strings. Technological developments have made mastering emotion in marketing easier than ever.

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MAGAZINES AS MEANS OF MASS COMMUNICATION
WHAT IS MAGAZINE?
Magazine is an important print medium of mass communication. It is the predecessor of the daily newspaper. A magazine is published periodically in a bound format, has a double paper cover and usually better quality paper is used.
Kind of magazines
* Weekly
* Monthly
* Annually
Type of magazines
* Women magazines
* Men magazines
* Kids/teens magazines
Women magazines
* Food magazines
* Fashion magazines
* Health, fitness magazines
* Luxury magazines
Food magazines
* Food magazines are the magazines which have recipes, nutritional information and healthy tips for cooking. They also consist of recipes for herbal medicines. Many people are unable to watch cooking shows on TV because ...show more content...

Other topics are maintenance of female health, alternative medicine, find a good doctor, mental health issues, health organizations, sex addictions, and skin care products. These magazines contain fitness tips, weight loss, healthy diet, diet tips and healthy recipes for women of all ages. Mass Audience of Health and Fitness Magazines:
* The mass audience of Health and Fitness magazines are women of all ages who want to stay physically, emotionally, and mentally fit, fitness enthusiasts, baby boomers, people who love a change of lifestyle, and health care practitioners.

Mass Audience of Health and Fitness Magazines:
* The mass audience of Health and Fitness magazines are women of all ages who want to stay physically, emotionally, and mentally fit, fitness enthusiasts, baby boomers, people who love a change of lifestyle, and health care practitioners.
Health and Fitness Magazines as Mass Communication:
* Sophisticated societies use magazines to deliver health information. The mass message of the writer is conveyed to a large number of people. The readers are mass audience and the magazine is the mass media. We can also give public service message to the people. The readers can find different topics in these magazines which are very helpful for them in their daily lives.
Examples of Health and Fitness Magazines:
* Health

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Magazines As A Means Of Mass Communication Essay

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MAGAZINES AS MEANS OF MASS COMMUNICATION WHAT IS MAGAZINE? Magazine is an important print medium of mass communication. It is the predecessor of the daily...

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1. What type of products/services does Loewe sell?

2. Who do you believe the brand is aimed at? (age range, male/ female, characteristics)

3. Where does Loewe sit in the market? (provide a scale from ‘high-end’ to ‘low-end’)

4. Loewe has a sustainability rating of 2 out of 5 on Good on You, otherwise rated as ‘Not good enough’. In what areas do you think the brand could enhance its performance?

5. What makes Loewe recognisable to its competitors?

6. Loewe is LVMH’s oldest luxury fashion house, how would you describe the brand and their values?

1- Loewe was born in 1846 as a leather goods company which eventually expanded into ready-to-wear and parfume in the 70’s. Today it sells different categories from RTW, leather goods, home accessories and art pieces.

2- The demographic has shifted dramatically since Jonathan Anderson joined in 2013. Previously, it was considered a classic brand geared at women aged 40 to 50. Since J. Anderson, the brand has evolved into something more edgy and controversial, while still embodying the best of Spanish craftsmanship, for which they have always been known for.

3- Loewe is on the high end of the fashion market; while it is not on the same level as its sibling companies Louis Vuitton, Hermes, or Chanel, it has established a strong presence inside the conglomerate. In terms of quality, Loewe is and should be rated at the top of the scale. If we were to determine its competition, I'd say Balenciaga from the Kering Group or Celine.

4- It's most likely owing to the heavy use of leather in their ready-to-wear products. To address this issue, an alternate vegan leather can be used, but I believe the soul of the brand will be lost. Loewe claims that all of the leather materials and skins they use are sourced from the food chain business, making the process slightly more sustainable.

5- The craftsmanship and the combination of fashion and art that can be found in the "Casa" flagship stores, such as Casa Loewe London or Casa Loewe Madrid, where you can get an art guide to explain the many art pieces on display.

6- Loewe is now embracing a modern approach to fashion, courtesy to J.A. while maintaining their trademark workmanship. From historic Spanish artists creating handmade woven purses or vases to forthcoming collaborations with OnRun and Studio Ghibli.

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Total Sales of the Richemont Group worldwide

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Total Sales of the Richemont Group worldwide

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In 2023, Kering had a total revenue of roughly 19.5 billion euros, with the Richemont Group's global sales being equal to approximately 19.95 billion euros, an increase of approximately three billion euros over the previous year. Over the last decade, LVMH's global sales have steadily risen, reaching more than 53 billion euros by 2019. With almost 86 billion euros in revenue at its peak, LVMH remains the largest earning conglomerate.

Luxury powerhouse LVMH released its first half-year results, while Richemont reported its first fiscal quarter. All but Kering reported outstanding topline growth, with LVMH up 15% to $46.5 billion and Richemont up 19% to $5.9 billion in the first quarter at constant currency rates. LVMH and Richemont also struggled in the US market, though their decreases had a less total impact than Kering. LVMH revenues declined just by 1% in the second quarter. Richemont's first-quarter revenue in America declined 2%. (Forbes, 2023)

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These strong growth rates indicate that LVMH's core businesses are still at the forefront of the luxury sector. The conglomerate manages to stay ahead of Richemont and Kering and LVMH reports "remarkable momentum" at Louis Vuitton and Christian Dior, as the strength of its flagships continues to support the fashion giant.

- Bridget Dalton

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5. How to reduce water usage and pollution | Fashion Declares

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Drinking water makes up only three percent of water on the planet. Water is becoming scarcer in many regions globally as a direct result of climate change. Climate scientists have concluded that human-induced climate change has contributed to increases in agricultural and ecological droughts.

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This website help provide the Pen Portraits Vals Group of choice, as you can imagine the LVMH customers have VALS that come from the higher resources end.

Amy Rebecca Bevan

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As a consumer group, Thinkers have high resources and an Ideals motivation.

Members of this group typically:

Have "ought" and "should" benchmarks for social conduct

Have a tendency toward analysis paralysis

Plan, research, and consider before they act

Enjoy a historical perspective

Are financially established

Are not influenced by what's hot

Use technology in functional ways

Prefer traditional intellectual pursuits

Buy proven products.

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As a consumer group, Thinkers have high resources and an Ideals motivation.

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When creating the overview and introduction this website was very informative in terms of what LVMH's core values are as a Conglomerate.

Amy Rebecca Bevan

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LVMH BRANDS

LVMH (Louis Vuitton Moët Hennessy) owns a diverse portfolio of over 75 luxury brands (2021) in various sectors such as fashion and leather goods, perfumes and cosmetics, watches and jewelry, wines and spirits, and selective retailing. Some of the most notable brands under LVMH include:

Fashion and Leather Goods: Louis Vuitton, Christian Dior, Fendi, Celine, Loewe, Kenzo, Marc Jacobs, Emilio Pucci, Givenchy, and Berluti.

Perfumes and Cosmetics: Guerlain, Parfums Christian Dior, Benefit Cosmetics, Fresh, and Givenchy Beauty.

Watches and Jewelry: Bulgari, Tag Heuer, Hublot, Zenith, Fred, Chaumet, and Tiffany & Co. (acquired in 2021)

Wines and Spirits: Moët & Chandon, Veuve Clicquot, Dom Pérignon, Hennessy, Glenmorangie, Ardbeg, and Belvedere Vodka.

Selective Retailing: Sephora, Le Bon Marché, La Samaritaine, DFS, and Starboard Cruise Services.

LVMH's portfolio of brands is constantly evolving, and the company has a history of acquiring new brands and integrating them into its business model.

LVMH ACQUISITION HISTORY

LVMH (Louis Vuitton Moët Hennessy) has a long history of strategic acquisitions that have helped to grow and diversify its portfolio of luxury brands. Here are some notable examples of LVMH's acquisition history:

1987: LVMH was formed through the merger of fashion house Louis Vuitton, champagne and spirits company Moët et Chandon, and cognac manufacturer Hennessy.

1996: LVMH acquired fashion house Marc Jacobs.

1999: LVMH acquired fashion house Givenchy.

2001: LVMH acquired fashion house Emilio Pucci.

2006: LVMH acquired watchmaker Hublot.

2011: LVMH acquired Italian jeweler Bulgari.

2012: LVMH acquired Italian cashmere brand Loro Piana.

2013: LVMH acquired French luggage maker Rimowa.

2017: LVMH acquired French perfume house Maison Francis Kurkdjian.

2018: LVMH acquired luxury hotel chain Belmond.

2020: LVMH announced plans to acquire American jewelry company Tiffany & Co., which was completed in 2021.

LVMH's acquisition history demonstrates the company's strategic focus on expanding its portfolio of luxury brands in various sectors, as well as its willingness to invest in well-established and iconic brands.

WHAT ARE THE KEY PRINCIPLES OF LUXURY LVMH?

LVMH (Louis Vuitton Moët Hennessy) has several key principles that underpin its approach to luxury.
These principles include:

Creativity and innovation: LVMH places a strong emphasis on creativity and innovation in its products, designs, and marketing. The company strives to develop unique and innovative luxury products that stand out in the market.

Quality and craftsmanship: LVMH is committed to producing high-quality luxury goods that are crafted using traditional techniques and the finest materials. The company has a strong focus on attention to detail and artisanal craftsmanship.

Exclusivity and rarity: LVMH seeks to create luxury products that are exclusive and rare, with limited production runs and unique designs that are not widely available.

Timelessness and longevity: LVMH's luxury products are designed to be timeless and enduring, with classic designs that are not subject to trends or fads. The company seeks to create products that can be enjoyed for generations to come.

Exceptional customer experience: LVMH places a high priority on providing exceptional customer experiences, both in its physical retail stores and online. The company strives to create a luxury shopping experience that is memorable and personalized for each customer.

Overall, LVMH's key principles of luxury are focused on creativity, quality, exclusivity, timelessness, and exceptional customer experience. These principles have helped the company to build some of the world's most valuable and iconic luxury brands.

WHO IS THE COMPETITOR OF LVMH?

LVMH (Louis Vuitton Moët Hennessy) competes with several other luxury goods conglomerates, as well as individual luxury brands. Some of its main competitors include:

Kering: Kering is another French luxury goods conglomerate that owns and manages brands such as Gucci, Bottega Veneta, Saint Laurent, and Balenciaga, among others.

Richemont: Richemont is a Swiss luxury goods conglomerate that owns and manages brands such as Cartier, Montblanc, Jaeger-LeCoultre, and Piaget, among others.

Chanel: Chanel is a privately-owned French luxury fashion and beauty brand that competes with LVMH in the fashion and fragrance sectors.

Hermès: Hermès is a French luxury fashion and accessories brand that competes with LVMH in the fashion and leather goods sectors.

Prada Group: Prada Group is an Italian luxury fashion and accessories conglomerate that owns and manages brands such as Prada, Miu Miu, and Church's, among others.

Overall, LVMH competes with other major luxury goods conglomerates and individual luxury brands across various sectors of the luxury goods market.

2021

Celebrating its 20th year, the LVMH Young Fashion Designer Prize continues to promote the emerging talents of the fashion world.

LVMH completed the purchase of Tiffany in January 2021. I n 2021, with a valuation of $329 billion, LVMH became the most valuable company in Europe

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LVMH: What to Know About the Luxury Conglomerate | Highsnobiety

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The French retail empire LVMH is the largest luxury conglomerate in the world, its revenue surpassing a record-breaking $5000 billion in 2023.

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A critical lesson from the conversation is that there is significant room for development in terms of Loewe's sustainability, but at the expense of its authenticity and prospective brand image among present consumers. It is apparent that Loewe has done well in the luxury market, creating a notable reputation for itself among the cut-throat sector, but hasn't yet achieved the level of other large brands within the conglomerate. Recent measures to embrace a more modern approach to fashion by hiring JW Anderson as creative director have undoubtedly been a wise and strategic move for the business.

- Bridget Dalton

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Anthea Hamilton's lava-red 'Volcano Table'

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Anthea Hamilton's lava-red 'Volcano Table'

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With a prime location on New Bond Street close to its predominantly British clientele, Casa LOEWE offers easy access for customers. The central London location between Bond Street and Oxford Circus station, allows the store to benefit from a substantial amount of footfall in the surrounding areas.

Design and layout of the store:

The visual merchandise in the windows, which highlights new collections, capsule collections, or collaborations, is one area where the design layout is updated on a monthly basis. The shelving is minimalist and clean, with the unit built of marble and stone. A central spiral staircase connects the lower ground floor, with a lift in the centre. The store features artworks such as Anthea Hamilton's lava-red 'Volcano Table' on the first floor of the womenswear area, as well as vases and paintings. "Casa" conveys the feeling of a luxurious living room, as the name suggests. The store is located in front of Jill Sanders, Brunello Cucinelli and is nestled in between Versace and Celine.  An assortment of products are offered including ready-to-wear clothing, fragrances, purses, candles, and smaller items like scarves sunglasses and shoes.

- Bridget Dalton

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This helps evaluate the value of the business

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This is the age distribution of LVMH.COM - The chart shows that the highest age demographic is individuals in the age bracket that sits between Late Generation Z and Early to Mid Millennials. This was helpful in terms of deciding the age of the Pen Portrait customers.

Amy Rebecca Bevan

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This shows that at LVMH's dominated website visitors gender is Female. However LVMH's target market is equal to men and women with high income and focus on meeting needs rather than fulfilling desires.

Amy Rebecca Bevan

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These are LVMHs top website competitors, mhusa.com is the website with the highest similarity score to lvmh.com. An insetting observation is all of the competitors fall under the category 'Food and Drink > Beverages' rather than 'Luxury Goods'

Amy Rebecca Bevan

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Below is business factors that gave us information on Fendi's current position in the market, all links are included

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Below is business factors that gave us information on Fendi's current position in the market, all links are included

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This website states that Fendi's main Strengths are:

Strong Brand Heritage, Iconic Product Offerings, Creative Collaboration Global Retail Presence and LVMH Group itself.

This website states that Fendi's main Weaknesses are:

Limited Product Diversification and High price point

This website states that Fendi's main Opportunities are:

Digital Transformation, Asian Market Expansion, Sustainable and Ethical Practices, Collaborations and Limited Editions

This website states that Fendi's main Threats are:

Intense Competition, Counterfeit Products, Economic Volatility

Amy Rebecca Bevan

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Ultimate Marketing Blogs in Simple Words

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Fendi, founded in 1925, is a renowned Italian luxury fashion brand known for its high-quality craftsmanship and sophisticated designs.

Conducting a SWOT analysis of Fendi allows us to assess its internal strengths and weaknesses, as well as external opportunities and threats.

This analysis provides insights into Fendi's current market position and helps identify strategic areas for growth and improvement.

Strengths in the SWOT Analysis of Fendi

1. Strong Brand Heritage: Fendi has a rich history and a strong brand heritage, known for its elegance, craftsmanship, and attention to detail. The brand's long-standing reputation contributes to its desirability and consumer perception.

2. Iconic Product Offerings: Fendi offers a range of iconic products, including luxury handbags, accessories, ready-to-wear clothing, and footwear. The brand's distinctive design elements, such as the double "F" logo and fur detailing, set it apart and resonate with luxury fashion consumers.

3. Creative Collaboration: Fendi has successfully collaborated with renowned designers, artists, and celebrities, creating limited-edition collections and attracting a broader consumer base. Collaborations bring fresh perspectives, generate buzz, and enhance Fendi's brand image.

4. Global Retail Presence: Fendi has a strong retail presence with boutiques located in major fashion capitals and luxury shopping destinations worldwide. This global footprint allows the brand to cater to affluent consumers across different regions and tap into international markets.

5. LVMH Group: Fendi benefits from being a part of the LVMH Moët Hennessy Louis Vuitton conglomerate, which provides access to resources, expertise, and distribution networks. The association with LVMH strengthens Fendi's position in the luxury fashion industry.

Weaknesses in the SWOT Analysis of Fendi

1. Limited Product Diversification: Fendi's product offerings primarily focus on luxury accessories and ready-to-wear clothing. Limited diversification beyond these categories may constrain revenue growth and limit the brand's exposure to different consumer preferences.

2. High Price Point: Fendi's luxury positioning and high-quality craftsmanship result in premium pricing. While this positions the brand as exclusive and desirable, it may limit accessibility to a broader consumer base and make Fendi vulnerable to economic downturns.

Opportunities in the SWOT Analysis of Fendi

1. Digital Transformation: Embracing digital technologies and expanding e-commerce capabilities can enhance Fendi's online presence and reach a wider audience. Investing in immersive online experiences, personalized shopping, and digital marketing initiatives can drive growth in the digital era.

2. Asian Market Expansion: The Asian luxury market, particularly China, presents significant growth opportunities for luxury brands. Fendi can tailor its marketing strategies, product offerings, and retail experiences to cater to the preferences of Asian consumers and further expand in this lucrative market.

3. Sustainable and Ethical Practices: The demand for sustainable and ethically produced fashion is growing. Fendi can integrate sustainability into its supply chain, sourcing practices, and materials to appeal to environmentally-conscious consumers and align with changing industry expectations.

4. Collaborations and Limited Editions: Continued collaborations with influential designers, artists, and celebrities can fuel excitement, attract new customers, and generate media attention. Limited-edition collections can create a sense of exclusivity and drive sales.

Threats in the SWOT Analysis of Fendi

1. Intense Competition: The luxury fashion industry is highly competitive, with established brands and emerging designers vying for consumer attention. Competitors' innovative designs, marketing strategies, and brand positioning pose a threat to Fendi's market share and desirability.

2. Counterfeit Products: Fendi's brand recognition makes it susceptible to counterfeit products in the market. Counterfeits not only erode brand value but also compromise product quality and customer trust.

3. Economic Volatility: Luxury brands are vulnerable to economic downturns and fluctuations in consumer spending. Economic uncertainties can impact consumer purchasing power, leading to reduced demand for luxury goods.

Conclusion

The SWOT analysis of Fendi highlights its strengths, weaknesses, opportunities, and threats in the competitive luxury fashion industry.

Fendi's strong brand heritage, iconic product offerings, creative collaborations, global retail presence, and affiliation with the LVMH Group position it as a prominent luxury brand.

Addressing weaknesses related to product diversification and high price points is crucial for sustained growth. Seizing opportunities in digital transformation, Asian market expansion, sustainability practices, and collaborations can drive Fendi's success in the evolving luxury fashion landscape.

Mitigating threats from intense competition, counterfeit products, and economic volatility requires strategic planning, brand protection measures, and continuous innovation.

By leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and navigating threats, Fendi can maintain its position as a distinguished luxury fashion brand, offering discerning consumers exquisite craftsmanship, timeless style, and a sense of exclusivity.

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Discover the Fendi SWOT's - strengths, weaknesses, external opportunities, and threats of Fendi. Gain insights into its brand heritage, iconic products, collaborations, global presence, and strategies for sustained growth in the competitive luxury fashion industry.

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A breakdown of this can be found in the report under section 6.1.

Amy Rebecca Bevan

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Fendi - Sustainability Rating - Good On You

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Fendi is owned by LVMH.Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Fendi “It’s a Start”. These are a few factors influencing its score:It uses few lower-impact materials.It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.It produces long-lasting products.It’s eliminated some hazardous chemicals but has not made a commitment to eliminate all hazardous chemicals in manufacturing.Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Fendi “Not Good Enough”. These are a few factors influencing its score:None of its supply chain is certified by crucial labour standards that help ensure worker health and safety, living wages, and other rights.It received a score of 51-60% in the 2022 Fashion Transparency Index.It has a basic policy to support diversity and inclusion in its direct operations and supply chain.There’s no evidence it ensures workers are paid living wages in its supply chain.During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.It’s taken insufficient steps to remediate its links to cotton sourced from Xinjiang, a region in China at risk of Uyghur forced labour.Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Fendi “Very Poor”. These are a few factors influencing its score:It has a formal policy aligned with the Five Freedoms of animal welfare but no clear implementation mechanisms in place.It appears to use leather, wool, down, fur, exotic animal skin, shearling, exotic animal hair, and silk.It doesn’t appear to use angora.It traces some animal-derived materials to the first production stage.Based on all publicly available information we’ve reviewed, we rate Fendi “Not Good Enough” overall.

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This article includes information on Fendi's Marketing Strategy pulling attention to the areas of Digital marketing and how the brand has adapted post the COVID 19 pandemic.

Amy Rebecca Bevan

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What is Fendi's marketing strategy? - BluCactus India

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What is Fendi's marketing strategy? Marketing strategy of Fendi, the biggest fashion company in the world for clothes and more

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The Fashion Business Manual provides everything you need to start building a fashion brand, and is extremely helpful in terms of creating Marketing campaigns and creating customer profiles.

Amy Rebecca Bevan

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Linkedin post made after talk with Guest speaker Arieta Mujay

Arieta started her career in high-street Visual merchandising (at New Look Retailers) and worked her way up in the industry, she also shared her experiences on Influencer and celebrity marketing.

Amy Rebecca Bevan

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Today at uni ( Fashion Retail Academy ) we had a very interesting talk given by Arieta Mujay As a Sales Advisor at New Look I found this particularly interesting as Arieta in fact started her career in fashion with New Look doing in-stote visual merchandising! It was inspiring to hear her career journey and how she worked her way up in the industry working in PR,Styling and influencing roles. Thankyou Arieta!

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Amy Bevan on LinkedIn: Today at uni ( Fashion Retail Academy ) we had a very interesting talk...

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Today at uni ( Fashion Retail Academy ) we had a very interesting talk given by Arieta Mujay As a Sales Advisor at New Look I found this particularly...