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The combination of bar codes and seafood is used to express that seafood is being overfished and sold as a product

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The combination of bar codes and seafood is used to express that seafood is being overfished and sold as a product

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I used the seafood to make some preliminary posters

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I used the seafood to make some preliminary posters

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When making the poster, I referred to the book making poster and designed the poster according to the content in Chapter 4.

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While talking with Rob and Matt, I found out that the seafood I drew before is not an overfished fish, and the turtles are endangered species. And we talked about the audience. The audience is British, and shrimp and octopus are not overfished in the UK. I've done some research for this, for the British audience.

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While talking with Rob and Matt, I found out that the seafood I drew before is not an overfished fish, and the turtles are endangered species. And we talked about the audience. The audience is British, and shrimp and octopus are not overfished in the UK. I've done some research for this, for the British audience.

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Re-branding fish simply refers to the process of renaming fish species to make them sound more attractive and appetising to consumers, and therefore easier to sell.

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WWF: We Are One, Whale, We Are One, Sea Lion, We Are One, Pola... * Ads of the World™ | Part of The Clio Network

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Description

Arctic animals are in danger. Because they live in such remote places, we don't think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.

This professional campaign titled 'We Are One, Whale, We Are One, Sea Lion, We Are One, Pola...' was published in Russia in November, 2012. It was created for the brand: WWF, by ad agency: BBDO. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 10 years ago.

Credits

Advertising Agency: BBDO, Russia
Creative Directors: Luis Tauffer, Andres Vergara
Copywriters: Luis Tauffer, Andres Vergara
Art Directors: Andres Vergara, Luis Tauffer
Illustrator: Kentaro Nagai
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WWF: We Are One, Whale, We Are One, Sea Lion, We Are One, Pola... * Ads of the World™ | Part of The Clio Network

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Arctic animals are in danger. Because they live in such remote places, we don't think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.

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Campaigns Search • Ads of the World™ | Part of The Clio Network

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Campaigns Search • Ads of the World™ | Part of The Clio Network

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The World Wildlife Fund: for people and nature to thrive

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Forests are essential for nature, people, and a stable climate - in the UK and around the world. But they're threatened by deforestation and degradation. We can restore our vital forests and help to protect the wildlife who depend on them.

How we can help forests

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WWF is the world's leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.

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During the conversation, my mentor introduced some works and activities of wwf to me, and suggested that my project could be connected with wwf to design an activity. In this poster design, I mainly designed some posters with salmon and tuna, which are common in the British seafood market, and added the logo of wwf.

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The posters will be used in seafood markets, fishing ports, and outdoor billboards.

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The posters will be used in seafood markets, fishing ports, and outdoor billboards.

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In the conversation with Rob and Matt, I found that the previous design was not enough and there was no good design point with the client or the audience. Designing an event is a good way. And we talked about sustainable seafood, which is a good direction, how to promote to the audience and help them understand sustainable seafood.

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In the conversation with Rob and Matt, I found that the previous design was not enough and there was no good design point with the client or the audience. Designing an event is a good way. And we talked about sustainable seafood, which is a good direction, how to promote to the audience and help them understand sustainable seafood.

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In this discussion, I put forward an idea, to the seafood market as customer design a activities, to the seafood market to provide sustainable seafood and overfishing of propaganda posters and video, the packing bag of design with a sustainable diets and seafood consumption guidelines provided by the seafood market to customers, help them to understand the sustainable seafood.

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In this discussion, I put forward an idea, to the seafood market as customer design a activities, to the seafood market to provide sustainable seafood and overfishing of propaganda posters and video, the packing bag of design with a sustainable diets and seafood consumption guidelines provided by the seafood market to customers, help them to understand the sustainable seafood.

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I made a mind map and drew some sketches based on the ideas book.

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I made a mind map and drew some sketches based on the ideas book.

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Seafood lovers, rejoice! We've collected the latest recipes using delicious sustainable seafood for every occasion.

All of our recipes use seafood carrying the blue MSC label.

Let us know which one is your favourite and join the sustainable seafood movement on Facebook.

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Seafood lovers, rejoice! We've collected the latest recipes using delicious sustainable seafood for every occasion. All of our recipes use seafood carrying the blue MSC label. Let us know which one is your favourite and join the sustainable seafood movement on Facebook.

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Marine Stewardship Council - Sustainable seafood

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Why should you source seafood sustainably?

Learn about what benefits sourcing sustainable seafood can have on your business. Watch our webinar below to learn tips from eco-chef, food writer and sustainability consultant, Tom Hunt, and hear about ocean optimism from marine ecologist and fisheries biologist, Dr Bryce Stewart.

Well-managed, fisheries can offer a limitless supply of seafood. Sustainable aquaculture projects can provide our growing population with nutritious, low-carbon protein for generations to come.

We work across the board, from fish farms to the House of Lords to make seafood more sustainable. But we can only do so much. We need businesses like yours to help us to make sure sustainable seafood is the only option available to British consumers.

Two thirds of consumers think that in order to save our ocean, we have to consume seafood that only comes from sustainable sources.
MSC 2020

We make sustainable seafood sourcing simple. With online tools, resources and tailored advice.

How to source sustainable seafood

You might have this information on invoices, but you might need to talk to your supplier to find out these details.

Talk to your supplier

Tell them about your sustainability decisions and aspirations. Many wholesalers have a good understanding of sustainability issues and will be able to help you with information and good alternatives.

It's important to ask them about their sourcing, as it lets them know their customers value this. It's the best way to drive change all the way through the supply chain.

Make a public commitment

Once you've sorted your sourcing, you should make a public commitment to keeping up your good work. The best way to do this is through a publicly available sourcing policy on your website. This lets your customers and suppliers know that you're serious about sustainability and that you run a responsible, ethical business.

We have more information on policies here, as well as customisable templates to make it easier for your business to share your plans and priorities.

Communicate this to your customers

It's all very well doing all this hard work, but it's really important to communicate this to your customers. Now you know more about the provenance of your seafood, why not put it on the menu?

It's really important to tell the story of your seafood. Your customers will not only thank you for it, but studies have shown they'll be willing to pay more for it (Neilsen 2018)!

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Learn about what benefits sourcing sustainable seafood can have on your business. Watch our webinar below to learn tips from eco-chef, food writer and sustainability consultant, Tom Hunt, and hear about ocean optimism from marine ecologist and fisheries biologist, Dr Bryce Stewart. Well-managed, fisheries can offer a limitless supply of seafood.

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Create a promotional video based on sustainable seafood in the UK

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Create a promotional video based on sustainable seafood in the UK

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Worried about your impact on the ocean? Explore our ratings to discover whether your seafood choices are affecting the environment.

Need more help to find the right rating?

Quickly check the sustainability of your fish or seafood with our step-by-step tool.

The NHS recommends eating 2 portions of fish per week, but there are guidelines on the amount of certain fish that babies, children and pregnant or breastfeeding women should be consuming. See www.nhs.uk for more info.

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Worried about your impact on the ocean? Explore our ratings to discover whether your seafood choices are affecting the environment. Need more help to find the right rating? Quickly check the sustainability of your fish or seafood with our step-by-step tool.