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Definition:

A short slogan, verse, or tune designed to be easily remembered, especially as used in advertising.

He makes up advertising jingles.

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Ethos, pathos and logos | What's the difference? | Rhetoric and literature

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Our focus this week...

Introduction to advertising and key vocabulary.
Exploring our experience of advertising, including existing knowledge.

> What is advertising

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Advertisement
Media
Digital
Print
Television
Radio
Target audience
Colour
Logo
Ethos
Pathos
Logos
Persuasive
Jingle
Endorsement
Analysis

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Definition:

The quality of being amusing or comic, especially as expressed in literature or speech.

His tales are full of humour.

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What are some key elements of any advertisement?

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Etymonline - Online Etymology Dictionary

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The online etymology dictionary (etymonline) is the internet’s go-to source for quick and reliable accounts of the origin and history of English words, phrases, and idioms. It is professional enough to satisfy academic standards, but accessible enough to be used by anyone.

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When giving feedback, consider the following points:

1. Has this group demonstrated their understanding of ethos, pathos and logos?

2. Has this group demonstrated their understanding of other language or techniques used in advertising. Have they missed any?

3. Has this group provided explanations that are convincing and well supported with evidence or examples. Any suggestions for improvement?

4. Has this group organised their presentation so that it is logical, communicates effectively, and is easy to understand and follow? Any suggestions to add, take out or modify?

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History of advertising motion graphic infographic

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History of advertising motion graphic infographic

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The History of Advertising Motion Graphic Info Graphic

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Definition (endorsement):

The action of endorsing someone or something.

The issue of full independence received overwhelming endorsement.

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Our focus this week...

Explore target audience; guided unpacking of advertisement examples

> Target audience
> Colour
> Logo
> Slogan

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When critiquing your own work, consider how well your group has achieved the following:

1. Have you identified and demonstrated your understanding of ethos, pathos and logos?

2. Have you identified and demonstrated your understanding of other language or techniques used in advertising?

3. Are your explanations convincing and well supported with evidence or examples?

4. Have you organised your presentation so that it is logical, communicates what you want say effectively, and is easy to understand and follow?

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The History of Advertising in 60 Seconds

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Is there a type of advertising that successfully grabs your attention?

Do you consider yourself the target audience for any particular product or service?

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Explain how you used your understanding of advertising to design your drink.

Why do you think your advertisement is effective?

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Explain how you used your understanding of advertising to design your cereal box.

Why do you think your advertisement is effective?

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Our focus this week...

Guided analysis of advertisements - focus on different techniques

> Ethos, Pathos, Logos

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Sketch a logo that represents you.

Consider using your initials or an image/symbol unique to you.

Annotate or briefly explain your design choices.

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Write a slogan that represents your attitude to life.

What key words best represent who you are?

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Are you more likely to be persuaded by ethos, pathos or logos? Why?

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Our focus this week...

Collaborative analysis of advertisements - focus on different techniques

> Other techniques
> Even more techniques