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It's here! The 2022 edition of the Social Media Industry Benchmark Report is hot off the presses for all your competitive context needs.

For the sixth (!) year in a row, we've got the most important social media benchmarks from the 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.

This report is for you if you've ever asked yourself (or been asked) "How am I really doing on social?" From posting frequency to post types to hashtag use and beyond, we surveyed millions of posts and billions of engagements on Facebook, Instagram, and Twitter from top brands in every major industry to bring you the freshest social media benchmark data.

Now, let's get benchmarking!

Social Media Benchmark Key Takeaways

Brands saw less organic engagement this year. Declining engagement rates on Facebook, Instagram, and Twitter reflect that social media is increasingly becoming a pay-to-play space.

All-Industry Social Media Benchmarks

All-Industry: Facebook

The all-industry Facebook median stayed declined a little this year, though Higher Ed and Sports Teams were able to boost their engagement rates.

Median posting frequency on Facebook ticked up by a few points this year.

Influencers (infrequent posters) and Sports Teams (frequent posters) earn consistently high marks on Facebook despite a big delta in posting frequency.

Ready for even more benchmarking? Join us for a webinar with Rival IQ co-founder Seth Bridges to explore what these key insights mean for your brand in 2022.

All-Industry: Instagram

Instagram engagement rates fell by about 30% this year, which is sobering news for any social media professional. The good news? Instagram engagement rates are still way higher than Facebook or Twitter.

The median posting frequency across all industries increased about 25% this year on Instagram.

Higher Ed was the clear engagement winner on Instagram despite below-median posting frequency, suggesting more isn't always better on Instagram (though second-place Sports Teams might beg to differ).

All-Industry: Twitter

Health & Beauty, Influencers, Nonprofits, and Sports Teams were able to increase their Twitter engagement rates.

Tweeting frequency rose about 13% this year, and Media and Sports Teams tweeted more than all the rest of the industries combined on Twitter (as usual).

Frequent tweeters Higher Ed and Sports Teams came out ahead on Twitter this year, but last-place Media showed other industries that higher tweet frequency isn't always better.

Alcohol Social Media Benchmarks

Alcohol brands won the bronze on Twitter again and performed above the median on Facebook and Instagram.

A few ways Alcohol brands can keep up the pace:

Photos outperformed videos on every channel, and were especially successful on Twitter.

Holiday hashtags topped the charts for Alcohol brands this year, so be sure to lean into the festivities in 2022.

Alcohol was the third-most engaging industry on Twitter by rate but put the least posting energy to that channel. Beer, wine, and liquor brands might want to focus more time there.

Alcohol brands were much likelier to post a photo on Facebook than any other post type, which is handy, since photo posts outperformed all other post types by a long shot.

Carousels grabbed the highest engagement rates for Alcohol brands, who were much likelier to post photos on Instagram. Consider combining a few of those single-photo posts into high-performing carousels.

Holidays and seasons topped the charts for Alcohol brand hashtags on Instagram this year.

Alcohol brands outperformed many other industries on Twitter this year thanks in part to focusing on high-performing photo tweets.

Alcohol followers clearly raised a glass to all things #NationalBeerDay this year.

Fashion Social Media Benchmarks

Fashion brands struggled to keep engagement rates up on Facebook, Instagram, and Twitter despite regular posting.

Some suggestions for Fashion brands:

Carousels are key to any brand's Insta success: they outperform photos and videos because Instagram often re-serves them to folks who didn't engage with the post the first time around.

#ValentinesDay and #competition hashtags were top performers, so be sure to measure performance and replicate what works.

Fashion brands saw low engagement rates on both Facebook and Twitter, but were more than twice as likely to post on Facebook.

Photos were twice as engaging as the next best post type for Fashion brands on Facebook.

Photos and carousels garner near-identical engagement rates for Fashion brands, who are twice as likely to post a photo on Instagram. Try combining photos into carousels by theme to supercharge engagement rates.

Fashion brands used #competition to grab nearly twice the engagement rates of the next most engaging hashtag. Giveaways and wins rounded out the winner's podium for these brands.

Many Fashion brands emphasized photo tweets on Twitter this year, but could up their engagement rates by focusing more on video.

Fashion brands won big this year with engagement on posts featuring the #ValentinesDay hashtag, which is definitely a strategy to repeat.

Financial Services Social Media Benchmarks

Financial Services brands saw above-median engagement rates on Twitter and was middle of the pack on Facebook.

A few ideas for Financial Services brands:

More high-engagement videos could help Financial Services brands pull ahead of the pack.

Diversity, holiday, and finance-themed hashtags dominated on Instagram and Twitter this year.

Financial Services sees engagement rates slightly above the median on Twitter, which helps explain the reason the industry has a high tweet per week count.

Photo and video posts are top performers on Facebook for Financial Services brands, so it's good that #FinServ brands are making the most of these post types.

Photo and carousel posts performed almost equally well for Financial Services brands, who were much likely to post photos.

We love seeing #Pride and #PrideMonth as trending hashtags for Financial Services brands on Instagram.

Financial Services brands saw great returns from tweeting photos, but might want to try more videos on Twitter to boost engagement rates further.

#BlackFriday trended hard for Financial Services brands on Twitter this year alongside other holiday-themed hashtags like #ValentinesDay and #MothersDay.

Food & Beverage Social Media Benchmarks

Food & Beverage brands posted below the median frequency on every channel, but managed to beat out many other industries on Twitter.

Some ideas for improvement:

Contests and giveaways are the hashtag secret sauce for Food & Beverage brands.

Photos outperformed video on every channel for Food & Beverage brands, so don't be afraid to invest more in static visuals.

Food & Beverage brands lagged behind other industries with Facebook engagement rates, and might want to double down on investments in Twitter.

No surprise here that mouthwatering photos of tasty snacks and drinks performed well for Food & Beverage brands on Facebook, but investing more in video could help these brands shine on this channel.

Static photo and carousel posts grabbed higher engagement rates for Food & Beverage brands than more dynamic video and IGTV posts.

Food & Beverage brands saw killer engagement rates on Instagram when posting about contests and giveaways.

Photo tweets grabbed top engagement rates for Food & Beverage brands, who might want to also focus their tweeting on a sassy status update every once in a while.

#MothersDay dominated for Food & Beverage brands on Twitter this year as followers posted pics from their brunches and meals celebrating Mom.

Health & Beauty Social Media Benchmarks

Health & Beauty brands struggled to stay above the median on all three channels, but were most successful on Twitter thanks to extra investment there.

A few growth ideas:

Don't be afraid to shake up a long feed of photo posts with high-engagement videos.

Contests and giveaways were top-performing hashtags on both Instagram and Twitter, so keep giving things away.

Health & Beauty had some of the lowest engagement rates on Facebook of any industry. Might want to redirect some of that energy to Twitter where these brands are more competitive.

Health & Beauty brands might want to invest more in video on Facebook to try to bring up engagement rates on this channel.

Photo and carousel posts were neck-and-neck for Health & Beauty brands this year, who were 6x as likely to post a photo on Instagram.

Contests and giveaways topped the Instagram hashtag charts for Health & Beauty brands again this year, while nail- and hair-themed hashtags also performed well.

Health & Beauty brands increased their video tweets this year, but top-performing photo tweets still won the day on Twitter.

Tweets featuring the #InternationalWomensDay hashtag saw twice the engagement of the next most engaging hashtag on Twitter for Health & Beauty brands.
Grab the guide
Higher Ed Social Media Benchmarks

Higher Ed rocked it with killer engagement rates on Instagram and got on the podium for Facebook and Twitter too thanks to hyper-engaged fans.

For even higher Higher Ed engagement rates:

Followers love a chance to chime in, so keep asking what they're up to on social media holidays like #NationalDogDay.

Try to post more of what works for you: more carousels on Instagram, and more statuses and videos on Twitter.

Higher Ed had killer engagement rates on Instagram but posted less frequently than the median industry. Try stealing some of that Twitter energy for Insta.

Higher Ed scored the bronze on Facebook this year thanks to lots of engaging photo posts.

Higher Ed earned 4x the median engagement rate on Instagram this year thanks especially to carousel posts. Just look at James Madison University for some carousel inspo: their most engaging post of the year was a series of celebratory softball snaps.

Higher Ed consistently sees the highest Instagram hashtag engagement rates of any industry we survey. No surprise that hashtags about campus life were top performers.

Status updates are a top performer for colleges and universities on Twitter but are rarely tweeted. Consider bulking up this tweet type to further dominate this channel.

Colleges and universities were all in on holiday-themed hashtags on Twitter this year.

Home Decor Social Media Benchmarks

Home Decor brands came in below the median engagement rates on Facebook, Instagram, and Twitter. These brands were most competitive on Instagram, and focused efforts there.

Some ideas for increasing engagement:

Combine photos on Instagram into carousels.

Try shaking up your Twitter routine with more videos and status updates.

Home Decor brands saw below-median engagement rates on Facebook and Twitter and focused less posting here. Try experimenting more with post type and frequency on these channels.

Home Decor brands were way likelier to post a photo on Facebook than any other post type, which is a smart move, since photos grabbed much higher engagement rates.

Photos and carousel posts were neck and neck for Home Decor brands on Instagram this year, so try combining a few photos into a carousel post for more engagement oomph.

Giveaways topped the Insta hashtag charts for Home Decor brands, as did room-specific tags like #bathroom and #kidsroom. Breville UK killed it with super-engaging #giveaway posts.

Engagement was almost the same for photos, videos, and status updates on Twitter for Home Decor brands, who might want to shake up their photo tweeting a little.

Valentine's Day was clearly a winner for Home Decor brands on Twitter this year. These brands were all over the map with Twitter hashtags this year, which is why there are just a few on this list used by 15 or more companies in the study.

Hotels & Resorts Social Media Benchmarks

Hotels & Resorts saw twice the median engagement on Facebook this year and hovered right around the median on Instagram and Twitter, which is impressive.

A few suggestions to grow engagement:

Pay attention to the success of giveaways on Instagram, and consider replicating this strategy on other channels.

Posting frequency was below-median across the board, so experiment with an uptick here to see if you can increase your current engagement rates.

Hotels & Resorts came in at or above median for engagement rates across all three channels, but really succeeded on Facebook, so it's good to focus posting energy there.

Photos were more than twice as engaging as the next best post type on Facebook for Hotels & Resorts.

Carousels edged out photo posts for Hotels & Resorts this year, so consider combining a few photo faves into one carousel post.

Contest and #giveaway posts outperformed other hashtags by about 3x on Instagram this year for Hotels & Resorts, proving this strategy is definitely one to replicate.

No surprise that it's all about the visuals for Hotels & Resorts on Twitter, with video and photo tweets topping their charts by engagement rate.

Hotels & Resorts might want to experiment with giveaways on Twitter this year since they performed so well on Instagram but aren't represented in the industry's top Twitter hashtags.

Influencers Social Media Benchmarks

Influencers earned 3x the median engagement rate on Facebook for a silver medal, and also killed it on Instagram. Influencers posted right around the median frequency on all three channels, suggesting they've dialed in how often to post on social.

Ideas to boost that engagement even more:

Photos continue to be a great place to focus efforts on Facebook.

The top-performing hashtag on Instagram and Twitter was #tbt, so don't be afraid to lean into nostalgia on those channels.

Influencers earned 3.5x the median engagement rate on Facebook and 2x on Instagram this year, so no surprise that they're heavy posters on those channels.

Photos perform twice as well as the next most engaging post type for Influencers, so concentrating efforts here is a smart move.

Influencers saw top scores on Instagram, but could further widen that lead by posting more carousels.

No surprise that sponsored content indicators like #ad and #sponsored trended for Influencers this year, but it's also nice to see more personal content like #tbt and holidays performed well too.

Status updates were the most engaging tweet type for Influencers this year but were tweeted the least often of any tweet type.

Just like on Instagram, #tbt was the top-performing hashtag by a mile, suggesting followers relish the chance to get to know content creators.

Media increased its posting frequency on Facebook and Twitter dramatically but were largely able to hold onto the same engagement rates as last year as the uncertainty of 2021 sent people hunting for news and updates. \u2028\u2028A few ideas to improve engagement rates:

Followers loved the the chance to enter a #giveaway, so put that \u2028swag to work.

Links are the easiest and most frequently queued post type for media brands, but visual posts like photos and videos performed way better.

As usual, Media brands dominated the conversation on social this year, especially on Facebook and Twitter.

Videos and photos rock top engagement rates for Media brands on Facebook, though these brands were more than 15x as likely to post a link.

Media ranked right around the median engagement rate on Instagram this year despite posting twice as often as the median industry. Try increasing carousel posting to get ahead on this ultra-visual channel.

#Giveaway posts were a hit for Media brands this year, as was anything having to do with sports.

Once again, Media brands heavily favored link tweets, but might want to invest more energy in video tweets, which grabbed more than twice the engagement rates.

You might be thinking #bts meant "behind the scenes" of making the news, but the hashtag that dominated Twitter for Media brands was all about Korean boy band BTS.

Nonprofits Social Media Benchmarks

Nonprofits saw above-median engagement rates across all social channels this year and posted about twice the median frequency on Facebook and Twitter.

Suggestions for Nonprofits:

Don't be afraid to play with posting frequency to try to replicate these stellar engagement rates with fewer posts.

Photos really helped Nonprofits tell their stories this year, so this is a good post type to focus on in the year ahead (along with its cousin, carousels).

Nonprofits earned nearly twice the median engagement on every channel this year, and were especially prolific on Facebook and Twitter.

Photos helped Nonprofits soar on Facebook this year and were posted about twice as frequently as the next most engaging post type.

Carousels and photos performed much better for Nonprofits on Instagram than videos. Nonprofits like Immigration Equality made great use of carousels to educate followers using the extra real estate from multiple views.

Nonprofits seized the opportunity to discuss issues that matter on Instagram with hashtags like #IndigenousPeoplesDay and #ClimateChange.

Photos earned top marks for Nonprofits on Twitter this year, but every tweet type scored above average engagement rates on this channel, so don't be afraid to shake it up.

These top hashtags prove Nonprofits weren't afraid of a holiday-themed tweet on Twitter this year.

Retail Social Media Benchmarks

Retail brands earned about 50% the engagement of the median brand on all three channels this year.

Some ideas for improving social performance this year:

Experiment with tweet type on Twitter to drive to drive up engagement.

Stick with what works for hashtags, like contest-themed hashtags on Insta and holidays on Twitter.

Retail brands were more than twice as likely to post on Facebook and Instagram as they were on Twitter.

Photos earned twice the engagement rates of any other post type for Retail brands on Facebook, so this was a smart place to concentrate efforts.

Photo posts edged out carousels for Retail brands this year on Instagram. Cowboy gear brand Snuggle Bugz grabbed the Retail Instagram engagement rate gold this year with giveaway-themed photo posts.

Contest and #giveaway hashtags did great for Retail brands on Instagram, as did #food and #coffee hashtags.

Retail brands saw success with every tweet type this year, so don't be afraid to shake up those photo tweets.

Like so many other industries, Retail was all about the holidays on Twitter this year.

Sports Teams Social Media Benchmarks

Sports Teams saw top engagement rates on Facebook and Twitter and were runners-up on Instagram. Pretty impressive, especially since high posting frequency meant lots of chances to engage followers.

Some ways to improve engagement rates even more:

Posting early and often is working, so keep it up.

Hashtags about sports events like #Euro2020 and #Tokyo2020 helped fans find what they were looking for.

Sports Teams were the only industry to pull off engagement rate increases on all three channels. Why? We bet it has something to do with 2021 having more games than 2020...

Photo posts on Facebook helped Sports Teams earn more than 2x the median engagement rate on this channel, putting these brands comfortably in first place.

Sports Teams like top-ranking Belgian Olympic team maximized engagement with photos and carousels promoting the successes of its athletes in the 2021 Tokyo Olympics.

No surprise that Sports Teams saw high engagement on Instagram with hashtags helping fans follow the world tournament du jour, from Eurovision to Tokyo 2020 to FIFA.

Avid sports fans ate up photo tweets from Sports Teams this year.

Event-themed hashtags like #Euro2020 and #Tokyo2020 helped Sports Teams succeed on Twitter, and fans also loved when teams moved to a #NewProfilePic.

Tech & Software Social Media Benchmarks

Tech & Software brands saw engagement rates right around the median this year on Instagram and Twitter but tied for last on Facebook.

Here are two ideas for improving engagement rates:

Try experimenting with more video on Twitter to boost engagement.

Followers on both Instagram and Twitter loved seeing a little #StarWars in their feeds, so don't be afraid to get nerdy.

Tech & Software brands saw flat engagement on Facebook and Twitter but dropped by about 50% on Instagram, suggesting more investment is needed on this channel.

Photos grabbed great engagement on Facebook for Tech & Software companies, but automation company UiPath dominated Facebook engagement rates with links (and a healthy dose of boosting).

Tech & Software companies increased their carousel posting on Instagram this year, which was a smart move for this top-performing post type.

The nerd vibes were strong on Instagram for Tech & Software brands with hashtags like #MayThe4thBeWithYou and #StarWars.

Video earned top engagement rates for Tech & Software brands on Twitter, who were much more likely to tweet a link or a photo.

Giveaways topped the hashtag charts for Tech & Software brands on Twitter this year despite not breaking into the top 10 for the same brands on Instagram.

Methodology

To spot trends and identify benchmarks, we used Rival IQ to analyze engagement rates, posting frequency, post types, and hashtags on the top three social channels for brands: Facebook, Instagram, and Twitter.

We define engagement as measurable interaction on organic and paid social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count.

Within this report, we provide a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2021, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 5,000 as of the same date.

We used median performance from the companies selected for each industry to compile the data for this report.

Why do we benchmark?

Social media success is about so much more than getting the most comments or likes: it's about increasing engagement while also growing or maintaining the percentage of your audience that engages as you expand your audience.

To us, engagement rate per post is the metric because it controls for post volume and audience size and helps marketers understand how they're doing in relation to their competitors.

Why can't you gauge success on likes alone? Because audience size is hugely important: 1,000 likes makes a huge difference to a brand with 2,000 followers, but is a drop in the bucket to a brand with 100,000 followers.

Live Social Media Benchmarks

Ready to starting benchmarking your social media performance? Check out our Live Benchmark landscapes, where we feature live social media metrics from a sample of companies from each industry represented in this study. These landscapes feature hashtag performance, top post types, and so much more on Facebook, Instagram, and Twitter.

(Oh, and if you're a Rival IQ customer or in a trial, you can add those stats directly into your Rival IQ account for even more comparisons.)

Or, run a free Head-to-Head report against your biggest rival to see how you measure up to both your competition and against industry benchmarks represented in this study.

Wrapping It Up

2021 presented a number of challenges for marketers (and everyone else) as the world tried desperately to "get back to normal" in spite of COVID variants and global unrest, but many industries were up to the challenge.

The engagement declines we saw reflect divided attention and a move to video-based channels like YouTube and TikTok, but the news isn't all bad. Industries like Sports Teams and Higher Ed were able to increase their engagement rates thanks to stellar content and diehard fanbases. And the fact that nearly every industry saw engagement boosts with hashtag holidays and contests means many brands have developed a tried and true recipe for social media engagement (at least for now).

Savvy and creative brands don't (necessarily) need to depend on epic investments or expensive video production to get ahead in 2022. We say it every year, but carousels consistently top the charts on Instagram, so brands should consider saving up a few photo posts and turning them into carousels. Many industries are posting videos less frequently than other post types, suggesting they haven't fully embraced our new videoverlords YouTube and TikTok. That pivot is coming whether we like it or not, so it's time for brands to pull out their iPhones and get filming.

Don't forget to join us on March 3rd for our benchmarking deep-dive webinar covering what all the key takeaways from this report mean for your brand. As always, we'd love to hear how your brand measures up and is preparing for social media in 2022, so feel free to ping us on Twitter.

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2022 Social Media Industry Benchmark Report | Rival IQ

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It's here! The 2022 edition of the Social Media Industry Benchmark Report is hot off the presses for all your competitive context needs. For the sixth (!) year in a row, we've got the most important social media benchmarks from the 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.

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(10 minutes) List Reasons why content fails/doesn’t hit the objectives/KPIs set

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(10 minutes) List Reasons why content fails/doesn’t hit the objectives/KPIs set

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Any experiences you can share?

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USE STORY FROM PEVIOUS TASK

https://pictory.ai/

UPLOAD YOUR VIDEOS / LINKS HERE.

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(15minutes)Tell a story with your customer as the character

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(15minutes)Tell a story with your customer as the character

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•Character: Place the customer as the hero in the story and make the product the guide.

•Conflict: Highlight a relatable problem or obstacle.

•Resolution: Present the product or service as the means to overcome the problem and achieve success.

•Emotional Appeal: Engage readers emotionally, making the story memorable and persuasive.

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Grad Girl Marketing Content Strategy - Group Task / Presentation -no more than 10 minutes - Attach your slide deck below when completed...Grew Linkedin account from 50k followers to 125k followers in a year...HOW DID SHE DO IT????

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Grad Girl Marketing Content Strategy - Group Task / Presentation -no more than 10 minutes - Attach your slide deck below when completed...Grew Linkedin account from 50k followers to 125k followers in a year...HOW DID SHE DO IT????

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1. Who is their target audience?

2. What is their key message?

3. What are their content goals?

4. What posts/content get the best engagement?

5. How does this account interact with the followers? Any common themes?

6. What content types are used?

7. Frequency of posting?

8. What content themes are there? (educational content,product posts etc)

9. Content quality and visuals

10. Engagement tactics – CTA, interactive elements, social proof?

11. Platform specific observations

12. Competitor comparison

PLEASE ADD EXAMPLES- (SCREENSHOTS) (LINKS)

https://uk.linkedin.com/company/grad-girl-marketing

https://www.instagram.com/gradgirlmarketing/?hl=en

https://www.tiktok.com/@gradgirlmarketing

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(10 minutes) What are the best practices for the below? Best time to post? tone / voice / what kind of content works best on each platform etc.

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(10 minutes) What are the best practices for the below? Best time to post? tone / voice / what kind of content works best on each platform etc.

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Instagram

Facebook

X

LinkedIn

TikTok

https://www.perplexity.ai/

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(10 minutes) Rewrite the following in the AIDA framework

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(10 minutes) Rewrite the following in the AIDA framework

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“Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone”

•Attention: Grab the audience’s focus with a compelling headline or opening sentence.

•Interest: Maintain their attention by presenting engaging and relevant information.

•Desire: Stir up a desire by emphasising how the product or service benefits the audience.

•Action: Conclude with a clear call-to-action (CTA), guiding the reader on what to do next (buy, sign up, etc.).

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(10 minutes) Research the algorithms for each platform- how do they impact reach and engagement? Any advice / recommendation to get more reach / engagement...

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(10 minutes) Research the algorithms for each platform- how do they impact reach and engagement? Any advice / recommendation to get more reach / engagement...

# data[].attributes.body
Instagram

Facebook

X

LinkedIn

TikTok

https://www.perplexity.ai/

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(10 minutes) Rewrite the following in the PAS framework

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(10 minutes) Rewrite the following in the PAS framework

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“Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone”

•Problem: Identify a relatable issue or pain point the audience faces.

•Agitate: Amplify the problem's emotional impact, making it feel urgent.

•Solution: Provide a solution—your product or service—showing how it addresses the issue.

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(10minutes) Rewrite the following in the FAB framework

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(10minutes) Rewrite the following in the FAB framework

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“Get in shape with 10-minute daily workouts tailored to your lifestyle, all in the convenience of your phone”

•Features: Describe what the product/service includes.

•Advantages: Highlight what sets it apart from competitors.

•Benefits: Emphasise how it improves the customer’s life.

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(10 minutes) Pick five different pages/accounts that you follow (personal) ready to explain why in class discussion

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(10 minutes) Pick five different pages/accounts that you follow (personal) ready to explain why in class discussion

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Please add links.

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(10 minutes) Scroll through your social media feed (personal), find 5 pieces of content that you would/have:

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(10 minutes) Scroll through your social media feed (personal), find 5 pieces of content that you would/have:

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Liked

Commented

Bookmarked

Shared

Followed page

Please add links.

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What events and problems may your organisation customer persona face? Lack of reliable & relevant customer data?

What questions may they ask as a result of those problems and events? How can we gather more accurate and relevant customer data to create realistic personas?

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What metrics would you measure for each stage? Match the below.

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What metrics would you measure for each stage? Match the below.

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Awareness

Consideration

Conversion

Retention

CPA –Reach -Customer retention rate –Impressions -Cart abandonment rate –Downloads -Leads -Repeat purchase rate -Engagement such as comments/likes -Conversion rate -Follower growth –Referrals -Video watch time -Website traffic -Bounce rate

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Create images based on the prompts you have created in the previous slide

KREA

Runwayml

Create videos using https://runwayml.com/

Add your images and videos here - Halloween and then work related ones you can actually use in your content marketing!

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Define each and how it impacts marketing / your marketing so.... a) definition b) impact marketing  / your marketing on each of the 8 below.

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Define each and how it impacts marketing / your marketing so.... a) definition b) impact marketing  / your marketing on each of the 8 below.

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1. GDPR

2. Defamation

3. Misleading claims

4. Right of publicity

5. ASA (Advertising Standards Authority)

6. Accessibility compliance

7. Transparency

8. CSR (Corporate Social Responsibility) claims

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Apply 2 different styles to your prompt

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e.g..

Wideshot photo of a blue pumpkin in front of New York Time Square, with the buildings in the background at night. There are lots of people staring at the pumpkin

Double exposure photo of two pumpkins in a nightclub, with flashing lights in the background. There is a DJ stand behind the pumpkins

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Define copyright and intellectual property and explain how they impact your marketing

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Define copyright and intellectual property and explain how they impact your marketing

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Just focus on the following -

Equipment ( You have done this in Task 6 so copy it over)

Cost - put low, medium or high or £/££/£££

Resources (what people / roles do you need to hire)

# data[].attributes.headline
Rank the types of content from least expensive to most expensive

# data[].attributes.subject
Rank the types of content from least expensive to most expensive

# data[].attributes.headline
How does your organisation achieve the below in their content? If they don’t, how could they?

# data[].attributes.subject
How does your organisation achieve the below in their content? If they don’t, how could they?

# data[].attributes.body
Relevant – Should align with target audience’s interests, needs or preferences

Engaging – Should be designed to capture attention, spark interest or encourage interaction

Clarity – Should be clear and easy to understand

Consistency – Should be aligned with the brand’s voice and maintain consistency across different platforms

# data[].attributes.body
Reason for use

Advantages

Disadvantages

Hardware/software needed

# data[].attributes.headline
Position the content where they would typically sit on the map

# data[].attributes.subject
Position the content where they would typically sit on the map

# data[].attributes.headline
Which of the below does your organisation use?

# data[].attributes.subject
Which of the below does your organisation use?

# data[].attributes.body
Give examples if you use:

Please add some links from your business website / social media etc.

Graphics (including infographics and computer-designed imagery)

Photography

Short-form video

Long-form video

Written content

Audio

White papers

User-generated content

# data[].attributes.headline
Tools for generating content ideas - Use the tools listed to find new content ideas for your business

# data[].attributes.subject
Tools for generating content ideas - Use the tools listed to find new content ideas for your business

# data[].attributes.body
Think of ideas for creating new content you can also use some of the following tools -

https://trends.google.com/trends/

https://answerthepublic.com/

https://explodingtopics.com/

https://www.reddit.com/

If you have access to a google AdWords account then use Keyword planner tool

https://ads.google.com/

# data[].attributes.headline
How else can we get ideas for our content? Where do you get inspiration from?

# data[].attributes.subject
How else can we get ideas for our content? Where do you get inspiration from?

# data[].attributes.attachment_link.description
Checking your browser before accessing www.semrush.com…

# data[].attributes.body
•At the end of the training you will be able to:

•Explain the types of content that can be created for marketing communications

•Explore the factors that influence the content selection

•Recommend appropriate marketing content to meet campaign objectives

•Use Gen AI tools to be able to create different types of content

•Understand how to structure prompts for Gen AI tools

•Apply different copywriting techniques

•Understand asset management and quality management of assets

# data[].attributes.headline
(10minutes)What is your org’s value proposition?

# data[].attributes.subject
(10minutes)What is your org’s value proposition?

# data[].attributes.body
Developing a Value Proposition

•Identify the Target Audience: Understand their needs, desires, and pain points.

•Define the Primary Benefits: Specify how the product/service resolves a need or delivers something desired.

•Differentiate from Competitors: Clarify the unique attributes that make your solution the best choice.

# data[].attributes.headline
(10 minutes)Describe your organisation under the following categories

# data[].attributes.subject
(10 minutes)Describe your organisation under the following categories

# data[].attributes.body
What is their -

Character/persona

Tone

Language

Purpose

# data[].attributes.body
Emma had always imagined her wedding day, but as a young teacher with a tight budget, finding the perfect gown seemed impossible. After visiting several shops and feeling disheartened by the high prices, she was ready to give up.

Then she discovered Elite Bridal. The moment she stepped inside, her eyes fell upon a breathtaking gown with an illusion back and gorgeous pearl detailing. It was everything she had ever dreamed of—but she was worried about the money. She knew weddings were expensive and didn't want to spend all the budget on her dress.

Noticing Emma's hesitation, a lovely sales consultant approached her with a warm smile. “At Elite Bridal, we offer flexible payment plans with no credit checks, so you can get your dream gown without the financial stress,” she said.

Hope reignited, Emma tried on the gorgeous gown. As she looked in the mirror, she felt like a true bride for the first time. It fit perfectly, hugging her curves in all the right places. With the consultant’s help, she secured her dream dress without the financial stress she feared.

On her wedding day, Emma walked down the aisle in her dream gown, radiating confidence and joy. She realised that with the right guidance, she didn’t just find a dress; she discovered a way to make her dream come true.

# data[].attributes.headline
Match the statements to the content type

# data[].attributes.subject
Match the statements to the content type

# data[].attributes.headline
Hailuo £8 a month, 35 no-wait generations a month with free 3 daily gens

# data[].attributes.subject
Hailuo £8 a month, 35 no-wait generations a month with free 3 daily gens

# data[].attributes.attachment_link.title
Exploding Topics - Discover the hottest new trends.

# data[].attributes.attachment_link.description
See new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.

# data[].attributes.headline
Sometimes only sections of the video are useful

# data[].attributes.subject
Sometimes only sections of the video are useful

# data[].attributes.attachment_link.description
Reddit is a network of communities where people can dive into their interests, hobbies and passions. There's a community for whatever you're interested in on Reddit.

# data[].attributes.headline
LumaLabs, great when works, £20 a month without watermarks, 150 quick gens

# data[].attributes.subject
LumaLabs, great when works, £20 a month without watermarks, 150 quick gens

# data[].attributes.headline
What have you been up too since our last session (describe what marketing activities you been working on in the workplace etc)

# data[].attributes.subject
What have you been up too since our last session (describe what marketing activities you been working on in the workplace etc)

# data[].attributes.headline
What is your biggest takeaway from this session?

# data[].attributes.subject
What is your biggest takeaway from this session?

# data[].attributes.body
CapCut video editing.

News story/press release writing/publishing

Post-event marketing data reports

Event materials (Holding slides, signage, etc).

# data[].attributes.body
Working on our new product range campaign- social media posts, ads across all 3rd party platforms

Introduced to Klaviyo, started having more involvement with emails and how that platform links to our Shopify site.

Designing banners for our stand at RHS trade show last week.

# data[].attributes.body
I have been reaching out to partners and keynotes and calling/arranging calls with them mainly

I have wrote the June newsletter

done some SEO implementing for the show website, on here and there

Completed my month 3 & 4 assignment woo!!

# data[].attributes.body
Looking for jobs :0

Got a job :O

Did lots and lots of content creation, graphic design, branding, and have been learning loads about how a business runs (used capcut, canva, lighroom, photoshop, premiere pro, social media platforms)

# data[].attributes.body
The customer personas we have may not be completely accurate as they are based of how we envision out customers, and who we AIM to target rather than what our typical customer actually looks like.

This may therefore hinder the accuracy and limit our ability to correctly target content. The customers themselves may find that content doesn't particularly relate to them or their needs.

In order to combat this, we should initiate more discussions with customers whether through focus groups, questionnaires, or surveys through email etc (primary research).

# data[].attributes.body
1. have limited responses to our post show surveys - surveys also have disadvantages such as responses may be exaggerated or not truthful

2. to gather more accurate/reliable info, maybe change the emails that we send the survey links to or promote them on other platforms

# data[].attributes.body
competitors

trends (dependent on TA)

collaborating with team members and integrating different ideas

thinking outside the box/try something different to stand out

chatgpt...

# data[].attributes.body
Look at competitors content on various platforms from social media to websites.

use software like shortimize to accurately source high performing content and anomalies to see what hooks and content will perform best and is most applicable to your organisation

# data[].attributes.body
More accurate data can be gathered using Google Search console, and by carrying out regular surveys amongst customers. Also with geographic data from email campaigns.

Problems

-Lack of info on product pricing, maintenance info, installation guides. May be deterred by lack of useful content

Our current personas may not be useful as we don't have time to collect new data all the time, and we now are targeting most psychographics with different product ranges at different price points.

# data[].attributes.body
See what competitors are doing

Experts online and articles

AI

Social Media trends influence new content ideas.

# data[].attributes.body
What events and problems may your

organisation customer persona face?

Lack of reliable/relevant customer data (eg. not participating in surveys, inaccurate responses to said surveys)

What questions may they ask as a result of those problems and events?

May find that the content currently being produced by our organisation isn't relevant as a result of the lack of data.

How can we gather more accurate and relevant customer data to create realistic personas?

In-person conversations at our expos to gather a more realistic/truthful idea of what our audience is like, and what they are looking for when consuming content.

Analytics tools on social media/email campaigns to see what content is driving the most engagement/conversions

# data[].attributes.body
Competitors

Pinterest

Behance

Generative AI

Team meetings

# data[].attributes.body
Short-form video content/carousels on TikTok, Instagram, LinkedIn

Social media trends that focus more on audience interaction/engagement rather than conversions - eg. Chicken Shop Dates, If BLANK Was a Person, Describe BLANK in 5 emojis, Explaining BLANK Like you're Five

PR Boxes - not necessarily social content but 'unboxings' would be posted from recipients as a form of 'advocate marketing'

# data[].attributes.body
blogs on "how to" topics

create content showing why we are different from other events (emphasise free event)on social media platforms

keeping event info up to date on website

# data[].attributes.body
Purpose of a pergola in the summer-how all the types can benefit customers in the hot weather

Benefits of all the timber types

How a pergola can increase home value

Blogs on planning permission

# data[].attributes.body
Educational and informative carousels and statics

How to videos, how to use each product in depth

Humorous content for tiktok reels etc, memes that are relevant, trendy and more 'fun'

Influencer collaborations that are not necessarily promotional but more centered around their experience of the products and the realistic application (of course somewhat promotional)

# data[].attributes.body
1 UGC

2 Audio

3 Written Content

4 Long form video

5 Short form Video

6 Photography

7 Graphics

8 White Papers

# data[].attributes.body
1- user generated

2- audio

3-graphics

4-long form

5-short form

6-photography

7- white papers?

8- written?

# data[].attributes.body
1. UGC

2. written content

3. Audio

4. long-form video

5. short-form video

6. Photography

7. graphics

8. white papers

# data[].attributes.body
1. User-generated content

2. Audio

3. Written content

4. Long-form video content

5. Short-form video content

6. Graphics

7. Photography

8. White Papers

# data[].attributes.body
Short form https://www.instagram.com/p/DL4VqxDNX97/?hl=en

photography https://www.instagram.com/p/DLabQy9t_z6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

graphics

https://www.instagram.com/p/DLjxigItmAi/?hl=en&img_index=1

Written

https://thefeets.com/blogs/source

# data[].attributes.attachment_link.title
The Feets on Instagram: "Sometimes to get the best out of life, we just need to move 🏃🏽‍♂️🗺️

#thefeets #move #gogetit"

# data[].attributes.attachment_link.description
13 likes, 1 comments - wearethefeets on June 27, 2025: "Sometimes to get the best out of life, we just need to move 🏃🏽‍♂️🗺️

#thefeets #move #gogetit". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by The Feets (@wearethefeets)

# data[].attributes.body
graphics

written content - https://thebusinessshowus.com/blog-library

user-generated content - https://thebusinessshowus.com/testimonials

Short form video - https://www.tiktok.com/@businessshowmedia

Photography - https://www.instagram.com/thebusinessshowus/

# data[].attributes.body
Photography

https://www.ruby-group.co.uk/collections/frame-only-open-roof-pergolas/products/flat-top-premium-pergolas-frame-only

Long form video

https://www.ruby-group.co.uk/collections/equal-split-driveway-gates/products/highampton-t-g-entrance-gate-pair

Short form video

-Instagram + Meta reels,

Written Content

-https://www.ruby-group.co.uk/pages/pergola-buying-guide-1

# data[].attributes.attachment_link.title
Flat Roofed Premium Pergola | Frame Only

# data[].attributes.attachment_link.description
Pergolas – flat-pack kit. Our extremely sturdy, well-made rustic pergola/wooden gazebo with all the timber and fixings needed. Order your today!

# data[].attributes.body
1. User-generated content

https://www.linkedin.com/posts/bernicecheung_obexpocanada-openbanking-fintech-activity-7313557141875761152-lT1p?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFg_w40BRsG3Q9HtgzM0PG0z8iOo4gbYp7w

2. Audio

https://www.openbankingexpo.com/ondemand/how-open-banking-is-making-a-difference-for-canadian-smbs/

3. Written content

https://www.openbankingexpo.com/news/wollette-partners-with-ordo-to-power-wollettepay/

4. Long-form video content

https://www.openbankingexpo.com/ondemand/in-focus-bank-payment-from-launch-to-lasting-impact/

5. Short-form video content

https://www.linkedin.com/feed/update/urn:li:activity:7346885628191539203

6. Graphics

https://www.linkedin.com/feed/update/urn:li:activity:7348697470652100610

7. Photography

https://www.linkedin.com/feed/update/urn:li:activity:7344116486275293186

8. White Papers

# data[].attributes.body
1. UGC - build trust & loyalty - A: brand becomes more authentic and trustworthy - D: negativity - software: forums/ community groups on social media

2. written content - to entertain and persuade TA - A: entertains and keeps TA engaged - D: time consuming, may have reverse effect - software - google doc

3. audio - to communicate - A: engaging & beneficial to auditory learners/listeners - D: have to make sure quality is good which may require budget - software: phone, studio

4. long- form - storytelling - A: keeps audience engaged well through storytelling - D: time consuming and requires skill - software: camera, phone, capcut/editing software

5. short-form - engaging and concise - A: quick to make - D: have to stand out - software: social media, capcut

6. photography - convey emotion - A: if successful, creates trust and loyalty - D: requires skill and timing - software: camera, photoshop?

7. graphics - communicate info visually - A: engaging and helps to stand out - D; requires skill and potentially budget - software: photoshop, canva

8. white papers - provides key insights based off research - A: become more reliable and builds trust - D: time consuming - software: unsure?

# data[].attributes.body
white paper:

more thorough info, structured, informative

can include lots of info

not visually engaging

word/googledocs

graphics

visually captivating content that can also be informative/educational

Visually engaging

Limited Space and content

canva, photoshop etc

long form

Have in depth discussions or tell a longer story

Can include a lot within and tell interesting stories

can be difficult to keep attention

premiere pro, capcut etc

written content

more thorough info, structured, informative

can include lots of info

not visually engaging

word/googledocs

audio

used for long discussions typically

can fit a lot of information and can delve into different topics

no visuals so has to be audibly engaging

voice recording softwares

short form

punchy, engaging, humorous content

quick effective messaging, reach audience in a alternative more relaxed way

cant fit ore information

tiktok, instagram, capcut, inshot etc

photography

capture real life imagery, more realistic and credible

increases credibility, relatability

Static only so can only be of one thing

lightroom, photoshop

UGC

Build reputation, credibility and awareness

X2

Dont have full control of output

instagram, tiktok

# data[].attributes.body
UGC

+ Creates trust amongst your audience, real insights from like-minded people

- Can be hard to get people to agree to making it for some industries, specifically if on a smaller scale.

Audio

+ This is seen less from businesses, a reliable content type

- Can be time consuming and need different equipment

Written Content

+ Can be used as an informative content type, and a good SEO tool.

- AI can be overused for this field and become uncreative.

Long form

+ Informative and interactive

-Can take time and expertise to film and edit

Short Form

+ Good for engagement on social channels - So much competition

Photography

+ Always good to use high-quality images of the products outside of the HQ

- Camera equipment can be incredibly expensive, and being able to contact customers and getting their consent to take photos all over the country can be challenging.

Graphics

+ Good for getting a message across quickly or capturing attention

- High quality graphics require good knowledge of editing softwares (photoshop, indesign)

White Papers

+ Positions the brand as a trusted expert in the field

- Requires research, design and expert input

# data[].attributes.body
Audio:

Reason for Use

Encourages deeper engagement

Suitable for storytelling and expert opinions

Advantages

Easy to produce remotely

Consumable during multitasking

Disadvantages

Editing requires some technical skills

Harder to repurpose visually

Hardware/Software Needed

Microphone

Recording software

Hosting platform

Written Content

Reason for Use

Supports SEO and discoverability

Captures direct user insights and feedback

Easily shared across platforms

Advantages

Low-cost and accessible to all users

Quick turnaround and scalable

Easy to edit and repurpose

Disadvantages

May require proofreading or fact-checking

Lower engagement compared to visual content

Hardware/Software Needed

Computer or mobile device

Word processor (e.g., Google Docs, Notion)

CMS or social platform (e.g., WordPress, LinkedIn)

Long-Form Video Content

Reason for Use

Allows for in-depth exploration of topics

Builds authority and brand loyalty

Ideal for educational or demonstration content

Advantages

Strong storytelling potential

Can be repurposed into short clips

Disadvantages

Time-consuming and resource-heavy

Higher production skills required

Longer editing and publishing cycle

Hardware/Software Needed

HD camera or smartphone

Microphone

Tripod and lighting setup

Video editing software

Hosting platform

Short-Form Video Content

Reason for Use

Drives high engagement and reach

Perfect for trends

Aligns with social algorithms

Advantages

Easily created on mobile

Low cost with high viral potential

Fast production cycle

Disadvantages

Short attention span limits depth

Can be over-saturated

Requires quick adaptation to trends

Hardware/Software Needed

Smartphone

Tripod or stabiliser

Editing apps

Social media apps for publishing

Graphics

Reason for Use

Simplifies complex information

Highly shareable and visual

Strong brand-building tool

Advantages

Grabs attention quickly

Easily repurposed across channels

Versatile format (educational or entertainment)

Disadvantages

Can be time-consuming to design

Requires design skills or templates

Risk of inconsistency in user-submitted quality

Hardware/Software Needed

Computer or tablet

Graphic design tools

Photography

Reason for Use

Demonstrates product or service use

Supports community-driven marketing

Advantages

Builds trust with real-user visuals

Easy to collect through campaigns

Enhances brand storytelling

Disadvantages

Varies in quality depending on the user

May require consent/licensing

Limited context compared to video

Hardware/Software Needed

Smartphone or camera

Photo editing tools

Cloud storage

White Papers

Reason for Use

Establishes authority and thought leadership

Ideal for B2B lead generation

Adds credibility to the brand or ecosystem

Advantages

High-value downloadable asset

Great for gated content strategies

Useful for partner co-branding

Disadvantages

Requires strong writing and research skills

Long production cycle

Hardware/Software Needed

Computer

Word processing software

Hosting or CRM platform for download

# data[].attributes.body
Relevant - I think a lot more research needs to go into our TA/analytics as at the moment we don't have that much information - however there is limited time to do this

Engaging - visually pleasing graphics, photography/videography at events however could work on more things such as polls or q&a's to make content more interactive

Clarity - in emails we make the wording skimmable, clear buttons, clear msg throughout, same with website and social media

Consistency - buttons, fonts, colours etc are all consistent for branding purposes, our emails/newsletter can be similar but we do switch it up every time whilst remaining consistent with branding so we become recognisable

# data[].attributes.body
Relevant - All content is relevant to our products and therefore our audience - whether it is how to install, how to measure, reels on construction of products.

Engaging - I do think that our social posts often lack an engaging element - timber isn't particularly exciting so we need to tie it in with trends initially to boost engagement.

Clarity - Our content needs to steer away from industry jargon where possible, as the average person doesn't know all the technical words for our products. Our blog content is simplified and draws the reader more to style.

Consistency -We are consistent across platforms and everything is linear with brand identity.

# data[].attributes.body
Relevancy:

Keep up to date on industry news/trends via daily Google Alerts which form the basis of our written content as well as some of our visual content (eg. infographics).

Engagement:

Deliver a wide variety of content in digestible and intriguing methods to suit different attention spans, interests

Clarity:

Avoid heavy usage of niche jargon despite the majority of audience being high-ranking industry members. Done to encourage acquiring new members of the industry with less of an understanding also.

Consistency:

Avoid hypocritical points in writing, and also points that go against our organisation's stand-point on Open Banking/Finance.

Make sure branding is consistent in regards to colour palette, imagery etc. and to consult the team before altering any of these factors or re-branding entirely

# data[].attributes.body
Relevant:

We stay in touch with the endurance athlete community as well as the founder and CEO being an endurance athlete himself, so he helps to ensure we stick within the boundaries of those sports and interests

Engaging:

Very visually captivating, using colour, typography, hooks, and photography to engage and captivate the viewer's attention

clarity:

Ensuring we use industry relevant terminology and that the copy isn't too wordy or complicated ensuring it sticks to the point.

# data[].attributes.body
1. UGC

2. written content

3. audio

4. short-form video

5. graphics

6. photography

7. long-form video

8. white papers

# data[].attributes.body
Most

-Photography

-Graphics

-White Papers

- Audio

-Long form

-UGC

-Short form

-Written Content

Least

# data[].attributes.body
Most expensive: Long-form video

White papers

Graphics

Audio

Written content

User-generated content

Short-form content

Least expensive: Photography

# data[].attributes.body
Written - least

White paper

audio

short form

long form

graphics

ugc

photography - most

# data[].attributes.body
white papers

resources - writer/editor/publisher type role

cost - high

graphics

resources - graphic designer/branding manager

cost - high

Long form video

resources - videographer/content specialist

cost - medium

short form video

resources - content specialist or social media exec/manager

cost - low

written content

resources - copywriter, writer

cost - low

UGC

resources - marketing team/event operations type role

cost - low

photography

resources - photographer

cost - medium

audio

resources - unsure

cost - low

# data[].attributes.body
White Papers- ££ - hire experts in the field

Photography - £££ - Need a photographer who is also confident with editing

Short form - £ - can be filmed by anyone, and shot on a phone

Long form - £ - need someone with basic editing skills but can also be shot on a phone

Audio - ££ - audio equipment can be costly, need someone who knows how to set it up and how to edit it all

Written Content - £ - Don't have to hire anyone as AI can write it.

Graphics - ££ softwares are expensive, as are graphic designers.

UGC - ££ can be free, but you may want to take influencers on board, which can be costly to the business if gifting products or negotiating brand deals. Need someone to recruit them and reach out.

# data[].attributes.body
Audio

Equipment: Microphone, Recording software, Hosting platform

Cost: £-££

People: Can be finalised and published by marketing team - apps such as CapCut make it easy to adjust audio and it's fairly simple to start recording audio

Written Content

Equipment: Computer or mobile device, Word processor, CMS or social platform

Cost: £

People: Copywriter, marketing

Long-Form Video Content

Equipment: HD camera or smartphone

Microphone, Tripod and lighting setup, Video editing software , Hosting platform

Cost ££-£££

People: Marketing, graphic design, motion effects team

Short-Form Video Content

Equipment: Smartphone, Tripod or stabiliser, Editing apps

Social media apps for publishing

Cost: ££

People: Marketing team

Graphics

Equipment: Computer or tablet,

Graphic design tools

Cost: £-££

People: Marketing team, graphic designer/illustrator

Photography

Equipment: Smartphone or camera, Photo editing tools, Cloud storage

Cost: £-££

People: Photographers

White-papers

Equipment: Computer, Word processing software, Hosting or CRM platform for download

Cost: ££-£££

People: Journalists

# data[].attributes.body
Intellectual property is something that you create using your mind - for example, a story, an invention, an artistic work or a symbol.

Copyright protects your work and stops others from using it without your permission.

# data[].attributes.body
Copyright protects your work and stops others from using it without your permission.

Intellectual property is something that you create using your mind - for example, a story, an invention, an artistic work or a symbol.

# data[].attributes.body
Copyright:

A legal right that protects original creative works, such as videos, images, written content, and graphics which grants the creator exclusive rights to reproduce, distribute, or license them.

Intellectual Property:

A broader category involving 'creations of the mind', including:

Copyright (creative content)

Trademarks (logos, brand names)

Patents (inventions)

Trade secrets (proprietary business information)

# data[].attributes.body
You get copyright protection automatically - you do not have to apply or pay a fee. There is not a register of copyright works in the UK.

You automatically get copyright protection when you create:

original literary, dramatic, musical and artistic work, including illustration and photography

original non-literary written work, such as software, web content and databases

sound and music recordings

film and television recordings

broadcasts

the layout of published editions of written, dramatic and musical works

You can mark your work with the copyright symbol (©), your name and the year of creation. Whether you mark the work or not does not affect the level of protection you have.

Having the right type of intellectual property protection helps you to stop people stealing or copying:

the names of your products or brands

your inventions

the design or look of your products

things you write, make or produce