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Let me introduce myself. My name is Natalia Rodríguez, I'm 20 years old and I'm studying International Business Management. Just to know me a little bit better, my family is my all and my foundation for everything. In 2020, life rewarded me with a beautiful cat named Roma and she came to help me in many aspects. Since I was a child, I've really liked fashion, makeup and watching YouTube tutorials. Nowadays, I've changed my makeup love for skincare, now I'm really into it. I really like watching romantic movies to cry to exhaustion, as a therapy moment, and I love everything related to wellness (meditation, yoga, manifesting, mindfulness, etc.). In the future I would really like to have an experience abroad Colombia and do a Master related with Marketing and Fashion.

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If I had to choose seven emojis that represent me in the professional and personal side, I would choose these ones.
The brain represents my interest and curiosity about it, it is so incredible knowing that it is one of the biggest mysteries in the world and that we have just tinny information about it. Right now, I am very into Neuromarketing, which leads me to the notes, I'm so curious about everything, I like to investigate, search about new things, and read about it, sometimes I can be such a nerdy girl. One of the things that I really like the most is fashion, I like the art within that industry, which is why I'd like to fusion marketing and fashion into my professional life.
In terms of personal life, I'm so familiar, my favorite plan is spending time with my family and my best friends. Also, I really like the nature and being connected with it, I enjoy the quietness and the nature sounds when I'm out of the chaotic city. Meditating or just doing any activity out in free space is very peaceful and gratifying. Lastly, with people that I love, I can turn to be quite loving and attentive, I want to see my loved ones happy and in peace.

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On August 9th, in the Personal Branding class we started to create our Ikigai, answering to questions that would allow us to understand our passion, mission, vocation, and profession, to reach our Ikigai. This process was hard for me because doing an introspective of myself and identifying my strengths and skills is something always difficult for me. Sometimes we're very focus on the external world, trying to reach our goals and we do not pay attention to those things that form us as a person. We are taught to keep doing things, but never to make a stop and think what really motivates us, what I want to do as a professional that will make me happy.
This exercise was remarkably interesting and helpful for me because I can see which things are taking me to the right path, where I can be full and happy with the way I'm taking control of my own life.
Finally, I could know me better a little bit, those reflective moments are always important in life to know if you've changed your life's perspective or if you're happy with what you're doing.

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To understand which is my personal value proposition, we had as a helping tool the Personal Branding Canvas. The last allowed me to understand which is my objective, and the one that I want to accomplish is:
"I want to know myself better to share and transmit my brand's value to others just as I want". I kept it simple and general because with this class I want to fully potentiate my personal brand and I know that by doing that I can transmit it to my laboral and personal life.
My personal value proposition is what benefits I provide to the interested, then I found, in my laboral area that my personal value proposition would be "to help the marketing team to build a stronger brand to increase profits through consumer behavior analysis". Additionally, I would really like to say that my personal value proposition to my loved ones is to be someone that will share her whole knowledge to help them to be a better person every day.

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On September 6th, we had an incredibly challenging workshop, and it was creating our own Moodboard. Doing introspective exercises will always be hard, as I have kept saying, knowing, and understanding us will be one of the hardest tasks, even when is the most important aspect in our life.
At the same time, it was amazing and woke up in me a higher creativity level. It challenged me to choose the greatest images that described my preferences and at the same time they had to combine to create an amazing board.
In my moodboard I tried to connect what I like and what I normally do as my routine. The colors were chosen according to the image's palette. I could play a little bit with creating colors, as I had a base and then I kept lighten them to make my color palette more pastel.
Finally, I think this moodboard helped me to know me a little bit better and to portray my brand in images. I am really proud about it because is something that I could easily print and have it in my room. I think is one of my favorite activities that we have done in Personal Branding class.

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When we created the logo, in the same class of the moodboard, I was getting frustrated. I'm not a graphic designer nor have artistic skills that allowed me to give my whole potential to create a logo. Nonetheless, I took inspiration from Canva templates, and the activity got easier. This activity allowed me to understand that many times, less is more and that if I have clear what image I want to give to other people, I'll be able to express it via graphic resources.
In terms of the business card, I really liked this activity because I feel like them are not as used as years ago. I found it so entertaining creating this business card because I'm also in Job4U class, which helps us to get ready for laboral experiences, and I think that this instrument can be extremely useful in the process of finding my internship. Finally, I want to emphasize that I wanted to keep these designs very sober and simple because I really like that style.
This experience about creating my brand identity was overly exciting, I really enjoyed designing my logo and business card and sometimes we forget how important those resources are for showing our brand. I hope that them can help me in my professional incursion when finding my internship.

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This activity was exciting for me. I really liked to think about a place that I enjoy the most to be in. When the teacher explained the assignment, I instantly thought that I did not have any favorite place in the University, nonetheless I thought it better and started thinking about the places that I frequent the most, those places that I´m with my friends in and STEAM instantly came to my mind.
Completing the first challenge, the second one was on its way. How could I talk about that place just as my brand identity framework, which includes tone, character, language, and purpose? I put myself in a position where I was kind of an influencer, and I was writing to my social media platforms. Just like that, I could express myself efficiently and congruently with my personal brand.
This exercise showed me that how we communicate to others will always determine our brand in people´s perspective, which is why is so important to define how we want to express ourselves and why, to go that way and share the message that we really ought to.

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This work helped me to understand how important the tone, language, and purpose are when we are trying to express ourselves. Showing one or another must be consistent with your personal brand, and you must pay attention to it and try to decipher how you want to say things.
I chose Carolina because she is my Jobs4U professor, and I follow her on Instagram due to her amazing tips for creating a strong personal brand for getting a job. She can perfectly communicate knowledge, has a clear value proposition, and a strong social media strategy, primarily carried on Instagram and LinkedIn.
For me, I'd really like to use my voice to inform and engage to people. Sometimes I can be seen as someone serious, but I'm just too shy to express myself in a very friendly and warming way, which is what I want to change and that is why I chose that Brand Identity Framework.