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Article on explica que un video té 50 vegades més possibilitats d'apareixer a la 1a pàg. de Google que un text: Ens hem tornat més susceptibles a allò visual doncs?

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According to Forrester Research, your videos are much more likely than your text pages to get a coveted page-1 slot in Google. In fact, your videos can have a 50 times better chance of appearing on the first page than any given text page in the index. There aren't a lot of marketing strategies that offer 50 to 1 odds in your favor. If you've been avoiding the video vortex, it's time to dive in and put those odds to work for your brand.

Showing up on page 1 is essential if you want to get noticed. In a Gravitate Online study using a sample of over 8 million clicks, 94% of users clicked on a first-page result, while fewer than 6% clicked to the second page. One of the biggest drop-offs in clicks is between the 10th spot (bottom of the first page) and the 11th spot (top of the second page). So page 1 is IT if you want to showcase your brand.

In addition to increasing the likelihood that you'll show up on page 1 of a Google search, there are many other compelling reasons to integrate video into your online personal branding strategy:

According to Comscore, video is the most consumed content format online. It reaches 85% of the US Internet population.

Although YouTube is not technically a search engine, the number of searches on YouTube is second to Google (way before and Bing).

Many of your competitors aren't using video yet and don't even have a YouTube channel. This gives your videos an instant competitive edge, even in those environments where the other guys seem to have a hefty presence, like , and Twitter.

Personal branding is about building emotional connections with those who are making decisions about you. Short of being there in person, nothing is more powerful than video to convey your unique brand traits.

Video is the future of personal branding. Getting great at creating and promoting videos now will keep you in the lead.

Now that you're convinced of the power of video, increase the chances of getting your videos to appear on page 1 using these Google-friendly tips:

Focus on a small number of high-quality videos rather than several less-than-stellar ones. This will get people to watch them, increasing the videos' popularity and ensuring that your brand is seen in the most positive light.

When choosing your video filenames, use keywords related to how you want to be known. For example, all my videos have the words "personal branding" in the title.

Make your videos replete with the right keywords. Optimize them by adding tags and repeating the keywords in the descriptions.

Create a YouTube channel and host your videos there. This is a must: YouTube is owned by Google.

Embed your YouTube videos in your site or blog, your LinkedIn profile, and other places where you can control the content.

Promote your video so it gets viewed. While the precise details of the Google algorithm are top-secret, popularity is definitely one of the factors-yet another reason to follow tip #1. One of the best promotion methods is to integrate your videos into your routine business practices. For example, I have "Intro to Personal Branding" videos that I send my clients to watch before we meet so they are prepared with important information.

Expand the number of embeds (and therefore views) by promoting your video via social media. Encourage partners and other followers to embed it in their web sites or blogs.

Video can be your tool for showing up on page 1, standing out and building your brand. Are you ready to integrate video into your brand communications strategy?

Follow me on Twitter and check out my latest book, Ditch. Dare. Do! 3D Branding for Executives.
Join the conversation. Share your thoughts with our Forbes community in the comments section. Use "Follow" at the top of the page to receive notifications of more personal branding advice from William Arruda.

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Get To Page One In Google And Showcase Your Brand

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According to Forrester Research, your videos are much more likely than your text pages to get a coveted page-1 slot in Google. In fact, your videos can have a 50 times better chance of appearing on the first page than any given text page in the index.

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Enllaç de la Forbes de la nova aplicació Wonderloop per contactar gent per futurs enllaços professionals de manera atractiva

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When someone tries to connect with you by email, LinkedIn or Facebook but you don't know who they are, what's your next step? Social media pro Hanna Aase has spent two years watching you Google them or find a mutual contact to make an introduction--and says that she has a better way.

Wonderloop launched on Tues. to help bridge that introduction gap. The platform, which the Norwegian entrepreneur has spent two years and $250,000 of her own savings to build, makes it easy to record and then share a video profile of yourself with strangers who Aase bets will trust you more when they can match a smile to your name.

"Our goal is to be the new tool for when you hire, when you give," Aase says. "It's to go in and introduce people. I want you to use Wonderloop in any case where you would normally search on Google for people's names."

Depending on your perspective, Wonderloop's way to learn about someone who has reached out to you and build some initial trust is either solving a major problem for LinkedIn or beating it to the punch.

Aase, however, says that Wonderloop is not looking to rival LinkedIn--at least not directly. By helping you vet strangers who reach out to you on that site, Facebook, or others like Google Plus, Aase says her startup can actually prove a traffic driver for those major players and is open to partnering with them moving forward. And unlike those social networks, meeting someone over Wonderloop with similar business orcharitable interests doesn't depend on mutual connections or common friends.

"For people with a lot of followers in finance and entertainment, they get a lot of requests and a lot of messages where you can't search on everyone," Aase says.For a resume, you'll still check LinkedIn, and to quickly check a specific person, you'll probably still type their name into Google search. But as a discovery tool for qualified future partners, Wonderloop might be onto something new.

Aase has been using Wonderloop's closed beta period to try to pick up high-leverage social personalities to join the site. One early influencer includes " unofficial king of Vine" Jerome Jarre. Others include participants in the NEXUS Global Youth Summit and high-leverage individuals who might avoid mainstream social networks due to their positions or those of their families.

"Facebook has a lot of irrelevant information and clutter," says Saad Umerani, an early user and the founder of a consultancy firm for pro-bono projects. "Wonderloop in that sense is more niche, selected, specific and real, not connecting me to people I already know but to new people whom I can connect with and learn from."

That's only if people actually stick to the service, which has proven no sure thing for video startups. Billionaire Sean Parker's Airtime has proven a major flop despite a glitzy launch and over $30 million in fundraising, with a promised relaunch still on the way. Google Hangouts haven't proven a home run for Google's own social network. And there are plenty of others in the Facebook weeds like Rounds that haven't become name brands.

Aase is confident that because her app doesn't depend on live video, quality will remain high and it will be easier to maintain activity on the app without needing viral adoption like Snapchat, Instagram or Vine. Right now there's more than a hint of exclusivity in the networks joing Wonderloop, but the company will pursue open APIs and partnership to hook into the major social networks soon. And Aase is looking to raise some money now to build up headcount and the next version of her app. "

With the amount of work I've had as a solo founder, I wouldn't recommend it," she says. "But it's my goal to get people in China and Brazil on this, and to do that I'll need a couple hundred employees."

First Wonderloop will need to gain some traction after launch--right now you can request an invite and then get three of your own to pass on. By networking in the philanthropic and social entrepreneurship communities, Aase has made her own introduction--now comes the hard part.
Follow me on Twitter: Follow @alexrkonrad

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Wonderloop's Video Profiles Put A Face On How We Meet Business Contacts Online

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When someone tries to connect with you by email, LinkedIn or Facebook but you don't know who they are, what's your next step? Social media pro Hanna Aase has spent two years watching you Google them or find a mutual contact to make an introduction--and says that she has a [...]

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Google+ trepitja fort! Tot i que té una gran competència... Facebook (clickeu Attachment per l'enllaç)

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Google today sought to make its two-year-old social networking service Google+ more relevant in the age with a flurry of upgrades to features such as photos, videos, and Hangout video chatting.

The 18 features announced during a press event in San Francisco include easier ways to enhance photos, create movies automatically from video clips, and conduct HD-quality video chats and broadcasts on Hangouts, one of Google+'s most popular features. In particular, this batch of updates was focused on photography, making it easier for amateurs to edit photos. "We want to be the archive for your life, Bradley Horowitz, VP of product for Google+, said in an interview after the event. "Photos are the key use case for Google+. We're trying to lower the barrier to entry" to making quality photos and videos.

Google+ is still widely seen as struggling to become as widely used as Facebook and other emerging social networking services from Snapchat to Pinterest. Google, however, announced stats that indicate at least some rising usage. Some 540 million people are using Google+ at least one a month, which means they have signed into Google and made a social gesture such as a "+1" or a comment on one of Google's services. That's up from 390 million in May.

A possibly more meaningful number is how many people are "active users in the stream," or people who come to the Google+ mobile app or the Google+ website. That's now at 300 million a month. That still pales to Facebook. Horowitz, repeating what Google has said consistently, said the company's many services are social and becoming more so, so that's more meaningful than the number of daily active users, which he and Vic Gundotra, the senior vice president of engineering in charge of Google+, focus on the most. Google does not reveal that number. "I feel delighted with the progress we've made for a service that's only two years old," he said.

More generally, Google is clearly focusing on using Google+ as a way to get people to declare their real identities, like Facebook has managed to do, with all the data that carries along with it. Horowitz said Google+ is the "social fabric" of Google more than a social network, though that argument has remained unconvincing given anecdotal accounts of relatively lower daily usage.

Although photography was the focus of these updates, Horowitz said other kinds of updates will come out in the future.

He also provided no timetable on when advertising might come to the service "It's not simply about capturing people's attention and then squandering it with poor content," he said.

Here's an account of the event:

The event, held at an art gallery/hip housewares store called NWBLK, will be available to watch live starting around 9:30 or a.m. or so Pacific by clicking to Gundotra's post, which serves as the event page. I'll post the highlights as they happen, so keep refreshing to get the latest.

Power restored, we're underway as Gundotra takes the podium. All around in the gallery are images from photographers on Google+, he says. They'll be shared later today on Google+ along with associated stories about why these were moments that mattered to them.

First, we'll get an update on Google+, then improvements on Hangouts, and finally photos and storytelling.

Some history: Google+ has been open to the public for about two years now. Since summer, Google has pushed out 20 updates to Google+, such as translation, embedding, etc.

Today, 18 more features are coming.

We had 390 million monthly active users as of May--now 540 million, says Gundotra. Also, there are now 300 million active users in the stream. People are uploading 1.5 billion photos to Google+ a week (though Google isn't saying how many are shared publicly or with friends).

On to Hangouts, the app that lets you video chat. The first new feature is location sharing. A button at the bottom gets clicked, and location will be inserted. Second is animated GIFs. Third is SMS messaging support.

Also new today: Hangouts On Air, a broadcast feature, is getting several improvements. There will be a dedicated landing page as well as tools to manage the Hangout, lowering a particular person's volume or dropping them, for example.

As a video calling experience, Hangouts now will offer HD calls. Google also is automatically fixing or enhancing webcam lighting. No more silhouettes where you can't see a face. And there will be new creative tools, like turning the Hangout black and white, blurring the background, and other features.

Now to the main event: photos. Photography today is too hard, he says. Too hard to take, too hard to manage and organize. We need a new way. The biggest key, though, is storytelling. We are doing nothing less than revolutionizing photography across all these areas.

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Google+ Gets Massive Upgrade To Improve Photos, Hangouts, Video

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Google senior VP Vic Gundotra at Google+ event Updated after the event with comment from Google executives: Google today sought to make its two-year-old social networking service Google+ more relevant in the Facebook age with a flurry of upgrades to features such as photos, videos, and Hangout video chatting.

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Social Media and Globalization

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Social Media and Globalization - Social Media and the Decline of Newspapers

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The world has gone from using typewriters to Twitter pages. How did we get here?

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10 Questions to Ask When Creating a Social-Media Marketing Plan

Read more: http://www.entrepreneur.com/article/228324#ixzz2jBNlmbct

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6 min read

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.

"If your social-media plan is to just wing it, your fans and potential customers are going to know," says Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies (Wiley, 2013). Worse, it could turn them off of your brand and on to your competitors.

To attract and engage social-media fans and followers -- and ideally convert them into customers -- you'll need to carefully map out a clear, effective social-media strategy. Here are some questions you should ask when building your company's social-marketing plan:

1. What should my company aim to achieve with social media?
That depends on the type of business you're in. You may want to use social media to gain exposure for your brand, to directly interact with your customers or to promote specific products and services.

"The first and most important step in creating your plan is to clearly identify your goals," says Lee Odden, chief executive of TopRank Online Marketing, a Minnesota-based, a digital marketing agency, and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Wiley, 2012). "Next, understand your customers' goals, and then figure out how your social-media strategy will connect both."

Odden suggests that you first define how your social-media outreach marketing will provide value to your customers. Specifically, think about how you can use social media to solve your customers' problems.

2. Who should set up and maintain my company's social media accounts?
If you're a small company with few employees, consider delegating the task to a staff member who has a good track record of implementing effective social-media campaigns. If you have a larger company, a qualified employee in the marketing department might be a good fit for the task. Businesses with larger budgets but not enough experience with social-media marketing could benefit from hiring a social-media marketing consultant or firm, says Odden.

3. Should my company have a presence on all of the popular social-media networks?
As a starting point, Odden advises that small businesses begin with a blog and a presence on just one social network, at least for the first few months. Which network? Find out what by surveying your customers about which platforms they use the most.

The more your company grows -- as well as your digital marketing budget -- the more social networks you can experiment with.

4. What are the best social networks for small businesses?
Whether your company is large or small, you can't go wrong with a Twitter account, Odden says. It's a platform that is easy to learn and use, and you can't beat the 140-character limit.

Odden also says Google+ is essential to be on, if only to boost your site's search engine optimization (SEO). If your company is mainly a B2B firm, you'll want to be on LinkedIn and Slideshare to reach influencers within your industry. For B2C companies, being on Facebook and Pinterest can be smart.

5. How often should I post new content on my social networks?
Porterfield advises posting on all of your social networks two to five times a day. Your followers visit social-media sites at different times of the day. "One post a day simply isn't enough because most of your fans won't see it simply due to timing," she says.

To reach more of your followers more often, stagger your posts consistently throughout the day.

6. What types of content should I post on which social platforms?
Certain types of content generally work better on certain social-media platforms, according to Odden. For example, Facebook, Pinterest, Google+ and Instagram are inherently visual, so striking, memorable images of your products, company events and perhaps behind-the-scenes snapshots of employees at work can be effective choices for those particular platforms. But text-only status updates on Facebook without an accompanying link also trend well, especially when asking questions.

On Twitter, aim for a good balance of tweeting about your company and retweeting others' content, including that of your business partners and industry influencers, according to Odden. LinkedIn is popular for sharing company news, productivity tips and thought leadership articles.

Odden recommends curating a diverse mix of content types (standout photos, short videos, useful links, helpful tips, thoughtful question, etc.) across your social-media platforms to keep things interesting and fresh. When you do, your followers will come back for more.

7. Should I use social media to provide customer service?
Social media is fast becoming the most common way for current and potential customers to interact with businesses. You can use Facebook, Twitter, Google+ and other platforms to instantly (and publicly, mind you) field and respond to customer questions, order status inquiries, and, yes, even complaints.

8. How can I convert social-media followers into customers?
Porterfield says there aren't any surefire tricks to earn fans' and followers' dollars, though some tactics seem to work better than others. For instance, Facebook ads can be an easy, inexpensive way to grow your fan base, increase engagement and collect sales leads. It's up to you to convert those sales leads.

Porterfield also suggests implementing a cross-platform contest that integrates several social channels, like Twitter, YouTube, Facebook and Pinterest. Sweepstakes that offer rewards that resonate with your target market can be effective in attracting potential customers. To drive consumers to your online store, for example, you might send a tweet that describes a contest on your Facebook Page with a link to the rules and entry form found within your online store.

9. How can I measure the success of my social-media marketing efforts?
It's important to continually track your social-media marketing metrics in order to gauge which tactics and types of posts work and which don't.

Some social platforms offer their own metrics. Facebook, for instance, gives Page administrators access to Page Insights data for free. These tell you how many people are interacting with your posts. You can use the data to better plan future posts and decide on the most effective ways to connect with your fans and followers. LinkedIn provides similar analytics for company pages.

Use Google Analytics to see how effective your social-media campaigns are at driving traffic to your main website or online store. If you see Twitter, Facebook, Pinterest or other social platforms you're active on listed as top referrers to your site, your social-media efforts are not for naught.

10. What is the biggest mistake to avoid?
Ironically, the answer here is not having a social-media plan. So, have one and stick to it. "Social media is constantly changing, so you need to be ready to change and adapt all the time as well," Porterfield says. Constantly evaluate and refine your social strategy. Doing this on a monthly basis can help you identify which tactics are working and which ones to ditch.

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10 Questions to Ask When Creating a Social-Media Marketing Plan

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6 min read Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.

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Enllaç amb fets molt interessants de les xarxes socials del 2013

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Great Infographic about social media 2013, Twitter,Facebook and Pinterest statistics

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el video, potser el faría tipo power point pero

dinàmic, amb canvis de lletra, amb taules i gràfics, alguna imatge ...

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SI FACEBOOK FOS UN PAÍS, SERÍA EL QUART MÉS POBLAT DE TOT EL MÓN!!!!!!!

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addicions a les xarxes socials.

el fàcil ús d'algunes app ens fan tornar una mica narcisistes?

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CONSEQÜÈNCIES DE LES XARXES SOCIALS_

falta de privacitat, dependència i/o addiccions....

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cada vegada estem més informats del que passa, i no precisament

dels mitjans de comunicació tradicionales....

twitter per exemple ens informa al instant!

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la velocitat en la que creixen les xarxes socials...revoució o moda?

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Uploaded by recursosTACalSAMC on 2011-02-13.

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És una mica llarg però molt interessant!!

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"L'impacte de les noves tecnologies i les xarxes socials en la comunicació", taula rodona

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Quan parlem cara a cara utilitzem la comunicació no verbal. Quan parlem a través de les xarxes socials, què subsitueix aquesta comunicació?

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Tot i que aquest video s'envà una mica del tema, es centra més en les relacions, crec que en el fons, també parla de com ens comuniquem?

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El Poder De Las Redes Sociales 1 de 3 - Eduard Punset

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http://www.invert4all.com - Una visión científica de las redes sociales, que son, su origen y sus influencias en la masa social. Se vislumbra que está pasando y podrá pasar en el futuro inmediato sobre las redes sociales digitales analizando que ocurre con el entorno y las redes sociales establecidas desde que el ser humano se relaciona.