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Research & Insight Topic 4 (use this and Lecture Topics 1,2 and 3 for today's quiz)

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Research & Insight Topic 4 (use this and Lecture Topics 1,2 and 3 for today's quiz)

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Research & Insight Topic 3 (for quiz reference)

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Research & Insight Topic 3 (for quiz reference)

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Research Design

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Research & Insight Topic 2 (for quiz reference)

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Research & Insight Topic 2 (for quiz reference)

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Research & Insight  -            Lecture Topic 1          (for quiz reference)

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Research & Insight  -            Lecture Topic 1          (for quiz reference)

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Why do we conduct research?

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Assessment One - Quiz Time - your questions are here.

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Assessment One - Quiz Time - your questions are here.

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Working in teams -  students will research and craft a research proposal for the team to present in Week 7.

Each team member must present a section of the work to be graded.

Worth 25% of each student's overall mark - participation is essential to qualify to pass this Unit.

Choose a Business Case Study topic from the below :

(a) your team is a research agency pitching for a major contract to work with a new health insurance company that is researching  and evaluating their potential entry to the Australian market. This new company - Ultimate Health -have asked you to explain in detail how you would research consumer interest in various new products/insurance packages, using qualitative and quantitative research design(s). Detail your objectives, proposed research methodologies  and each step of the proposed research process.

OR

(b) your team is the comms agency for a worldwide travel booking company  - Booking.com . Your board has given your team the responsibility of rebuilding and even growing your customer base by in the next  two years. Following the pandemic, the world has changed and so have consumer expectations - the first step is to undertake comprehensive market research. Explain how your team will go about this to understand what hotel customers want. Your research proposal will detail your objectives, your proposed research methodologies - qualitative and quantitative - and research design(s) that you will use.

You will be presenting in class (online via Zoom) to your Lecturer and your classmates for 8-10 minutes, using a Canva, Powerpoint (or similar) presentation as a visual aid to your verbal presentation. Both elements – what your team presents and the way you present are important.

Please detail your rationale for each of your recommendations and choices. For example, is your recommended method qualitative, quantitative or both (mixed). How will you gather your research respondents? What questions will you ask? What do you expect to discover as you conduct this research? Why should the potential client choose you to win the business in this theoretical scenario?

Your Lecturer will mark your work based on your delivery of your presentation in class and also on the quality of the presentation that you prepare.

This is an essential class to attend, and your presentation must be ready – any students who are not ready to present will not be allowed to view other student teams presentations on this day.

This Assessment reflects the fact that in business, effective presentations are an important key to success. Students who actively learn the skill of preparing and presenting their work will find this a real advantage in their career.

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2 min video

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Market Research Recruitment Australia | Focus People

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Operating across Australia, we recruit research participants of all ages and backgrounds for market research companies.

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8 min video

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How to start using Grammarly Premium:
1. Go to  www.grammarly.com/edu
2. Click on JOIN YOUR ORGANISATION, at the top of the page
3. Then sign up with your mymacleay email

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Same every week

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What did you learn today?
Add in comments below.

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What is an insight?
Research the definition of a consumer insight online and then find a marketing/advertising campaign example you like  For example an ad on youtube.  Explain the consumer insight that you believe it is designed on.