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Students work in virtual breakout rooms to identify market gaps using online research tools. Each group focuses on a specific industry sector and creates a detailed analysis of unmet customer needs, presenting their findings in a collaborative digital document. Time: 45-60 minutes.

Process:
1. Divide class into virtual teams of 3-4
2. Assign different market sectors
3. Use Google Trends and industry reports
4. Create presentation slides
5. Share findings with class

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Students create digital mood boards or presentations showcasing emerging trends that could lead to business opportunities. They must identify at least 3 trending patterns in their chosen industry and explain how these could be transformed into viable business ideas.

Deliverables:
1. Digital trend board
2. Written analysis of trends
3. Potential business concepts
4. Market size estimates

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Students explore online forums, social media, and review sites to identify common customer complaints and frustrations in specific industries. They create a database of pain points and brainstorm potential business solutions.

Steps:
1. Review platforms (Reddit, Twitter, Amazon reviews)
2. Document recurring complaints
3. Categorize issues
4. Propose solutions
5. Evaluate feasibility

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Using digital collaboration tools, students rapidly develop and iterate on business model canvases for identified opportunities. They must complete the canvas in 30 minutes, get peer feedback, and revise their model twice within one session.

Structure:
1. Initial canvas creation (30 min)
2. Peer review (15 min)
3. First revision (20 min)
4. Final presentation (5 min per team)

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Students use online resources and spreadsheet tools to calculate the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for their business idea. They must justify their calculations and assumptions.

Components:
1. Market research
2. Data collection
3. Spreadsheet modeling
4. Assumption documentation
5. Peer review

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Students create interactive mind maps showing all available resources (human, financial, technological) they could leverage to pursue a business opportunity. They must include personal networks, online resources, and potential partnerships.

Elements to include:
1. Professional contacts
2. Online platforms
3. Technical skills
4. Financial resources
5. Knowledge assets

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Using online tools, students create a comprehensive competitive analysis dashboard for their business idea. They must identify direct and indirect competitors, analyze their strengths and weaknesses, and identify market opportunities.

Dashboard sections:
1. Competitor profiles
2. Feature comparison
3. Pricing analysis
4. SWOT analysis
5. Market positioning

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Competitor Analysis Dashboard Template & Example | Retool

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This app is a tool that allows you to analyze and compare data from various competitors, presented in a user-friendly dashboard format.

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Students use collaborative online whiteboarding tools to create multiple future scenarios that could impact their business opportunity. They must develop contingency plans for each scenario.

Workshop structure:
1. Trend identification
2. Scenario development
3. Impact analysis
4. Strategy formulation
5. Risk assessment

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Students practice customer interview techniques through role-playing exercises in virtual breakout rooms. They must prepare interview questions, conduct interviews, and document insights about potential business opportunities.

Process:
1. Question preparation
2. Interview practice
3. Feedback session
4. Insight documentation
5. Opportunity identification

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Students create digital prototypes or mockups of their business idea using online tools, then pitch their concepts in a virtual festival format. Peers act as potential investors and provide structured feedback.

Components:
1. Prototype creation
2. Pitch deck development
3. 5-minute presentation
4. Q&A session
5. Peer feedback forms