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1. The company has retained “passion” for a coffee and a “sense of humanity”

2. The goal has always been “to build the sort of company that my father was never able to work for

3. Inspired by a visit to Milan in 1983

4. The coffee snobs will blanch at the prospect

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1. Howard Schultz's experience of his father losing his job due to lack of health insurance influenced his company's policies of offering comprehensive health benefits and treating employees well.

2. Howard Schultz implements "social responsibility" by offering generous benefits to employees and actively lobbying for healthcare reform.

3. Size is a double-edged sword for Starbucks. It allows them to have a huge market reach but also makes it challenging to maintain the "small and personal" feel Schultz envisioned.

4. Starbucks® coffee culture emphasizes high-quality coffee beans, a welcoming atmosphere like Italian coffee houses, and curated music selections beyond just hip-hop. It aims to be a "third place" between home and work for customers.

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Câu 1.

Try to eliminate the burden of employees benefits, they gives all employees working at least 20h a week and comprehendsive health insuarance

Câu 2 At the age of seven, he came home to find his father, a ruck driver, in a plaster cast, having slipped and broken an ankle. No insurance, no compensation, and then no job.

Câu 3.

Most of America’s corporate chiefs steer clear of the sensitiv topic of healhth care reform.

Câu 4.

Paragraph 8 . They key is that each Starbucks Coffee house should remain " a third place " between home and work

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1. At the age of seven his father- a struck drive , having slipped and broken ankle. No insurance, no compensation, and then no job

2. He makes speeches , lobbies politician and has even hosted a commercial free hour of television , arguing for the reform of a system and and the company pay its workers premiums even as each year they rise by double digit percentages

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1. The reason, argues Mr. Schultz, is that the company has retained a "passion' for coffee and a "sense of humanity."For Mr. Schultz, raised in i Brooklyn housing project,' this health

insurance-which now costs the company more than coffee is a moral obligation.

At the age of seven, he came home to find his father, a truck driver, in a plaster cast, having.

slipped and broken an ankle. No insurance, no compensation, and then no job.

2.Starbucks® is not alone in its emphasis on "social responsibility," but the other firms Mr. Schultz cites off the top of his head-Timberland, Patagonia, Whole Foods— are much smaller than Starbucks®, which has 100,000 employees and 35 million customers.

"to build the sort of company that my father was never able to work for."

3.The expansion allowed Starbucks to diversify its products and services, including selling CDs, promoting movies and books, and offering the Visa “Duetto” card. These efforts strengthened customer relationships and helped Starbucks become a leading global coffee brand.

4. Inspired by Italian coffee shops, Starbucks not only serves coffee but also provides a rich cultural experience with products and services such as music CDs (no hip hop but jazz and world music), movie and book promotions. Starbucks has helped change the coffee drinking habits of Americans and created a style of enjoying high-quality coffee. They create a close relationship with customers and encourage a coffee culture, making Starbucks a place where people can feel close and comfortable.

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1. Mr. Shultz was lived in Brooklyn housing project with poor condition: At the age of seven, his dad-a truck driver, in a plaster cast, having slipped and broken ankle without insurance, compensation and then no job. So his company has retained a passion for coffee and a sense of humanity. Starbucks gives all employees working at least 20 hours a week and comprehensive health insurance. His goal:" to build the sort of company that my parent was never able to work for"

2. - he makes speeches, lobbies politicia s, and has even hosted a commercial-free hour of television.

- the company pays its workers'premiums, even as each year they rise by double-digital.

4. - retained a passion for coffee and a sense of humanity.

- Coffee -is a moral obligation

3. 1992, has soared by some 6,400%

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1. At the age of seven, Mr. Schultz came home to find his father, a truck driver, in a plaster cast, having slipped and broken an ankle. No insurance, no compensation, and then no job.

2. The first way: Starbucks buys expensive beans and pays the owners - an average of 23% above the market price. / The second way: Starbucks gives all employees working at least 20 hours a week a package that includes stock options and comprehensive health insurance.

3. The company is now in 37 different countries. China: over 200 stores…equal number abroad.

4. The ‘coffee culture’: The key is that each Starbucks… inspired him 23 years ago.

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1. Eliminate the burden of employee benefits, the company pays its workers premiums.

2. The goal has always been “to build the sort of company that my father was never able to work for.” By this he means a company that “remains small even as it gets big”. Treating its workers as individuals.

3. Inspired by a visit to Milan in 1983, he had envisaged a chain of coffee bars where customers would chat over their espressos and cappuccinos.

4. All kind of people have become accustomed to the taste of a variety of good coffee in Starbucks small coffee houses as they enjoy socializing in this ‘third place’ between home and work.

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1. At 7, he came home to find his father who was in a plaster cast, having slipped and broken an ankle. His father had no insurance, no compensation, and then no job.

He makes speech, lobbies politicians, hosted a commercial-free hour of television, arguing for the reform of a system that he thinks is both socially unjust and a burden on corporate America.

2. His company gives all employees working at least 20 hours a week a package that includes stock options and comprehensive health insurance. His motion is “remains small even it gets big”, treating his workers as individuals.

3. He had envisaged a chain of coffee bars where customers would chat over their espressos and cappuccinos => grew to a modest three coffee bars => scrap together 3.8M dollars => Schultz bought Starbucks from its founder in 1987

4. It is mass taste for good coffee

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1. The company has retained “passion” for a coffee and a “sense of humanity”

2. The goal has always been “to build the sort of company that my father was never able to work for

3. Since Starburb has soảed by some 6.4%

4. The coffee snobs will blanch at the prospect