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The social media page is a chance for interaction between the audience and Amora Rose, people can comment, like and share her posts. Through social media fans can gather information on the star and her upcoming events and dive into her 'ordinary' life through photo dumps whilst keeping her extraordinary image alive using brand deals and synergies.

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Our star is a hopeless romantic, she does everything through love which we want to portray through her songs and other media products. Not only is she a lover girl she is elegant whilst keeping her childlike aura. She is both extraordinary and ordinary which she shows through her interactions with fans.

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Marketing is important for spreading our star's name and products, we can use many different marketing techniques such as guerilla marketing and viral marketing. Merchandise is part of the viral marketing process where the audience takes action and spreads the word through wearing merch or telling others about the artist.

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As pink also signifies love we could intertwine accents of it throughout. Pink and orange blend well together and are bright colours to draw in the audience's attention, however we will have to think hard about whether this is the right media language for our album cover.

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The audience should be fully immersed in the life of Amora Rose, spreading the word of her media products and building their personal identity off of her and their similar psychographics. The target audience should have the desire to keep coming back for more so as producers we need to follow all the conventions of the genre, pop, and keep the theme of love throughout.

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The back page will include the track list, approximately 9-12 songs. Our album will have 10 songs including our hit single 'Remember'. The image on the back is undecided but we want to continue to use mis-en-scene to encode the theme of love.

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Our star will be wearing a black dress in the photoshoot which will present her as classy and elegant but by keeping the dress shorter, flowy and in a cupcake style, it will bring out the star's playful, childlike side.

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Our front page will include an array of roses which our star will lie on, this will portray the idea that she is emerging herself in love as roses are a symbolic code of love. Partners gift their lover's roses often as a sign of their devotion, this is innovative, meaningful idea which follows the theme of our album and the star's image.

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The colour red is a symbolism of love, passion and desire, our star image is a hopeless romantic thinking about love in whatever she does. The target audience consists of individuals with similar psychographics of being full time lovers so therefore the colour scheme will be built meticulously around this. We may use black and potentially white also as accent colours to bring dimension to our album cover.

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The typography used in a digipack is important because it presents to the audience who the artist is and what their product is called/includes. If the typeface is unconventional for the genre of pop, then our target audience may not be reached, and their attention may not be caught. We want our typeface, particularly on our masthead, to be bold to display our star's name so the audience will see our digipack and remember who the star is, which is important in growing our star's fandom. The fonts we have chosen are both bold and classy, specifically keeping the masthead to a serif font and the name of the album to a sans serif font, to keep to the genre of pop.