# data[].attributes.headline
S - Competitive market? 20% increase in brands

# data[].attributes.subject
S - Competitive market? 20% increase in brands

# data[].attributes.headline
S - Brand is known for and named after dog food

# data[].attributes.subject
S - Brand is known for and named after dog food

# data[].attributes.body
Will consumers think there will be better options available from companies that specialise in cat food rather than a company that alludes to only being a specialist in dog food. The AI states cats cannot eat dog food in a different set of packaging.

# data[].attributes.body
S - Offering cat food products will likely boost revenue per client (except for sales to dog breeders). Therefore generating a higher average revenue per client (KPI)

# data[].attributes.headline
S- will help with achieving material wastage KPI 

# data[].attributes.subject
S- will help with achieving material wastage KPI 

# data[].attributes.headline
S - potential to improve the wastage KPI

# data[].attributes.subject
S - potential to improve the wastage KPI

# data[].attributes.headline
S - system would reduce changeover time, reducing stress on staff and capacity issues p.29

# data[].attributes.subject
S - system would reduce changeover time, reducing stress on staff and capacity issues p.29

# data[].attributes.headline
S-  Pigging can reduce cross-contamination and help maintain DGS's unblemished record of never having a product recall

# data[].attributes.subject
S-  Pigging can reduce cross-contamination and help maintain DGS's unblemished record of never having a product recall

# data[].attributes.headline
S - reduction in the chemicals and water usage by using the pigging system, beneficial impact on environment

# data[].attributes.subject
S - reduction in the chemicals and water usage by using the pigging system, beneficial impact on environment

# data[].attributes.headline
F- Company M didn't evaluate the financial costs so we would need to know more about this 

# data[].attributes.subject
F- Company M didn't evaluate the financial costs so we would need to know more about this 

# data[].attributes.headline
O - Will staff have time/capacity to undertake training to learn how to operate the new pigging machine

# data[].attributes.subject
O - Will staff have time/capacity to undertake training to learn how to operate the new pigging machine

# data[].attributes.body
Cyber security risks associated with setting up new website

# data[].attributes.headline
O - Machinery can be installed in downtime 

# data[].attributes.subject
O - Machinery can be installed in downtime 

# data[].attributes.headline
O - It would require employees being training and they are already overworked and highly stressed 

# data[].attributes.subject
O - It would require employees being training and they are already overworked and highly stressed 

# data[].attributes.body
AI states cat's have a stricter diet requiring meat so could lead to larger recipe/ingredient changes

# data[].attributes.body
O - Stephanie's knowledge is dogs. Not much known about cats other than they are carnivores and suffer with obesity. Lack of experience.

# data[].attributes.body
O - already struggling with production capacity, cat food would put further strain on this

# data[].attributes.headline
O - will staff have the expertise to use the equipment? Will the current equipment be compatible or require investment in new machinery?

# data[].attributes.subject
O - will staff have the expertise to use the equipment? Will the current equipment be compatible or require investment in new machinery?

# data[].attributes.headline
S - expand the demographic as we can access the younger online generation

# data[].attributes.subject
S - expand the demographic as we can access the younger online generation

# data[].attributes.headline
S - diversify into more markets, such as the younger pet owners 

# data[].attributes.subject
S - diversify into more markets, such as the younger pet owners 

# data[].attributes.headline
S - could upset current clients as would be cutting out the middle man

# data[].attributes.subject
S - could upset current clients as would be cutting out the middle man

# data[].attributes.headline
O - Potentially expensive to develop and maintain website 

# data[].attributes.subject
O - Potentially expensive to develop and maintain website 

# data[].attributes.headline
O - Do we have the distribution network to be able to fulfil customer orders directly given that there will be a much higher volume of deliveries

# data[].attributes.subject
O - Do we have the distribution network to be able to fulfil customer orders directly given that there will be a much higher volume of deliveries

# data[].attributes.headline
O - May be issues with deliveries as currently only have experience is wholesale deliveries to limited locations.

# data[].attributes.subject
O - May be issues with deliveries as currently only have experience is wholesale deliveries to limited locations.

# data[].attributes.headline
O - lacking expertise in creating website traffic, may need to hire an agency (POM)

# data[].attributes.subject
O - lacking expertise in creating website traffic, may need to hire an agency (POM)

# data[].attributes.body
F - No period of credit offered to online customers which is better for cashflow

# data[].attributes.headline
F - the pigging system could have a long term impact on profits b reducing the material cost, as a result of reducing wastage/some of the product being recoverable from the pipes to be re-used

# data[].attributes.subject
F - the pigging system could have a long term impact on profits b reducing the material cost, as a result of reducing wastage/some of the product being recoverable from the pipes to be re-used

# data[].attributes.body
F - Don't have to give the same discounts as when selling to retailers

# data[].attributes.headline
F - Initial investment - will the amount of product saved make it worthwhile?

# data[].attributes.subject
F - Initial investment - will the amount of product saved make it worthwhile?

# data[].attributes.body
Risk of contamination from the 0.05% not recovered by the system

# data[].attributes.headline
Cross contamination risk - another product which means more set ups 

# data[].attributes.subject
Cross contamination risk - another product which means more set ups 