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- Both offering content on the platform
- No limit in the no of users on the platform

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* Derives value from information
* Problem is in the internet age info is free
* Have become so successful that they are referenced as the default benchmark
* Make money from adverts, donations rather than the users
* Consumers - students, people who are curious
* Suppliers - experts, Steven Pruitt, bots trying to control the narrative

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Make a list of things the two companies have in common

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Make a list of things the two companies have in common

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Derives value from Music content  production and distribution

Has become the largest Music Streaming Platform globally in 13 years of existence – more than 408 million subscribers – 50% of them paid

Makes money from distribution online of Music, not adverts

Consumers: everyone

Suppliers – Music artists, song writers, performers

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Pick two of the companies below and discuss:

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Pick two of the companies below and discuss:

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What are the business models for these companies?
What do these companies do? How do they do it and how they make money/create value?

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- Robinhood: low cost broker on equity markets. connecting the retail buyes with primary brokers and hedge funds. They act as the "middle-man"
-Key selling point: comission-free brokerage. However revenue is generated from other sources. i.e. margin loans, receiving exchange rebates, selling trading flows information to hedge funds.

- TaskRabbit: matches freelance labor with demand, allowing consumers to find immediate help with everyday tasks, including cleaning, moving, delivery and handyman work.
Revenue model: Commission fee, trust and support fee, peak pricing, advertising charge.

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Key value proposition of Robinhood and TaskRabbit: both operates as a platform to match supply and demand, and able to quickly scale up the matching/volume.

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LINKEDIN / CAROUSELL
- Connect service providers to people who require the service
- Both leveraging their online platforms
- asset light companies (Lots of intangibles)
- Both derive their revenue from Ads

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Use the Business Model Canvas to explore a platform company

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Use the Business Model Canvas to explore a platform company

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Key Partners:

Who are your most important partners – regulated exchanges

Which key resources to do acquire from partners – market data

Which key activities do your partners perform – – trade matching / improve conditions / decrease cost / increase revenues

Key activities

What are the activities you perform every day to create & deliver your value proposition

-          Increase users

-          Spend money on marketing

-          Constantly improving software

-          Heavy on marketing

-          Improve conditions with the partners / decrease cost / increase revenues

Value Propositions:

What is the value you deliver to your customer: user-friendly platform to trade

Which of your customer’s problems are you helping to solve: removing barriers of access to financial markets
What is the customer need that your value proposition addresses: direct access to financial markets

What is your promise to your customers? Easy access and free trading

What are the products and services you create for your customers? Free trading, access to loans

Customer relationships:

What relationship does each customer segment expect you to establish and maintain:

Customer segments

For whom are you creating value?

-          Retail customers that might not have otherwise access to markets and allows them to trade and/or gamble

What are the customer segments that either pay, receive or decide on your value proposition?

-          Same as above

Cost Structure

What are the important costs you make to create & delivery your value proposition

-          Website and maintenance as well as marketing fees

-          Cost for employees

Channels

How does your value proposition reach your customer? Where can your customer buy or use your products or services

-           website
-            app

Revenue streams:

How do customers reward you for the value you provide to them?

-          User transactions

-          Subscriber fees

-          Income from margin trading

-          From cash

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Key Partners

·         Musicians, Music Producers, Performers: They provide the content

·         Subscribers / Users: They consume the content

·         Infrastructure: Cloud Providers

Key Activities

·         Music content Distribution

·         Uploading content in a user-friendly catalogue – easy to search

·         Streaming content maintenance

Key Resources

·         Content Creators

Value Propositions

·         Allows the users to search for favourite songs/ create playlists

Customer Relationships

·         Artists

·         Third party distributors

·         Music Guilds

Channels

·         Available through the App online anywhere, Desktop, Mobile, Ipad

Customer Segments

·         Various music genres, plus podcasts

Cost Structure

·         Payment to Artists

·         Third party distributors like DistroKid

·         Royalties

·         Server Costs

Revenue Streams

·         Subscribers