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Hi! I’m PRINCESS SHAHANNA S IBRAHIM. I’m passionate about exploring Philippine Popular Culture because it highlights the creativity, resilience, and evolving identity of Filipinos. My top interests include P-POP groups, street foods, social media influencers, local beauty products, and festivals. I admire how P-POP groups like SB19 and BINI bring Filipino talent to the global stage, while street foods represent the heart of Pinoy everyday life. I also enjoy following influencers who promote local brands and celebrate Filipino culture online. Beauty products made by Filipino brands show how the industry embraces both tradition and innovation, reflecting diverse Filipino beauty standards.

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 Featured Philippine Pop Culture — Street Food and Social Media Influencers

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 Featured Philippine Pop Culture — Street Food and Social Media Influencers

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One exciting aspect of Philippine Pop Culture is how social media influencers promote street food culture. Vloggers and content creators explore night markets and local food stalls, trying iconic dishes like isaw, kwek-kwek, balut, and lugaw. They share their experiences through engaging videos, helping small vendors gain recognition and turning local food spots into viral destinations. This fusion of online influence and street food culture not only preserves Filipino culinary heritage but also boosts tourism and local businesses.

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Analysis of Change Through Street Food Vlogging (Agenda-Setting Theory)

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Analysis of Change Through Street Food Vlogging (Agenda-Setting Theory)

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The rise of street food content on social media aligns with the Agenda-Setting Theory, where influencers shape what audiences see as relevant or worth exploring. By consistently featuring local food stalls and highlighting unique Filipino dishes, influencers put street food culture in the spotlight. Their content influences people’s dining choices, driving more foot traffic to small vendors and helping viewers appreciate the cultural significance behind each dish.

This digital attention can lead to real-world change, as viral food spots experience business growth and even collaborations with larger brands. Street vendors who once relied on word-of-mouth marketing now reach national and even international audiences through influencer content. This dynamic shows how social media can amplify grassroots culture, turning humble street foods into powerful symbols of Filipino pride and community resilience.