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From numbers to pop culture—balancing Accountancy with a love for all things Filipino entertainment! Dive into my world of trends, and personal interests. #PinoyPopCulture”

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Mabuhay! I am Jehan K. Sangacala. The nickname’s “Jiyann”. I am currently a 2nd Year - Bachelor of Science in Accountancy student under Mapua Malayan Colleges Mindanao’s ATYCB Department. I have a strong passion for numbers, finance, and everything related to business— Char! As the eldest among two siblings, I’ve taken on a lot of responsibilities, which has helped me develop leadership, problem-solving skills, and balancing food portions between I and my brother when we have to share food, money, and material objects. Hence, the career path I am taking as of the moment. Outside of academics, I’m a major consumer of Philippine pop culture—I love keeping up with the latest trends in music, TV shows, movies, and social media. Whether it’s the rise of P-Pop, local adaptations of foreign series, vlogs, or viral online content, I enjoy analyzing how these trends shape our society and entertainment industry.

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1. P-Pop has taken the Philippines by storm, and one of the groups leading the movement is BINI. As a proud Bloom, I admire all the members, but my main bias is Colet Vergara. Her stage presence, strong vocals, and dedication to the craft make her a standout performer. Watching her and the rest of BINI thrive in the industry inspires me, and their music has become a staple in my daily routine. My support for Colet goes beyond streaming their songs—I also purchase her merch as a way of showing my appreciation and love for her artistry. Their success represents the rise of Filipino talent on the global stage, proving that P-Pop is more than just a trend—it’s a movement.

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2. Vlogging has also captured my interest, and I enjoy watching content creators like Thatsbella and Small Laude. Their vlogs offer a mix of entertainment and inspiration, whether it’s lifestyle, travel, or simply sharing their everyday experiences. I love how Thatsbella brings a fun and relatable approach to her content, while Small Laude gives an inside look at the life of an affluent but down-to-earth personality. Watching their videos allows me to escape for a while, learn new things, and even pick up a few tips on how to document life’s moments creatively.

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Call of Duty: Mobile . photo source: https://pin.it/6k59FvRip

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3. Gaming has been another passion of mine, and Call of Duty Mobile (CODM) has been my go-to game whenever I need an escape. When sadness hits, playing CODM allows me to channel my emotions into something engaging and challenging. The fast-paced gameplay, strategic thinking, and teamwork required in each match make it a thrilling experience. Over time, it has become a source of comfort, offering me a space to unwind, connect with friends, and feel a sense of achievement with every victory.

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4. My love for billiards stems from the legendary Efren “Bata” Reyes, also known as “The Magician.” Watching him play with such skill and precision has inspired me to appreciate the sport even more. His story of rising from humble beginnings to becoming a world-class player serves as motivation that talent and perseverance can take you far. Playing billiards has become a fun and rewarding pastime for me, as it challenges both my focus and strategic thinking, much like how Efren approaches each shot with calculated precision. It’s even more enjoyable because I get to play with my boyfriend, Sam—sharing the game with him makes every match more exciting and memorable.

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5. TikTok has also played a big role in shaping modern pop culture, and I enjoy participating in viral trends like the Latina Trend. What makes TikTok special is how it brings people together through music, dance, and creative content. Whether it’s a catchy song, a funny skit, or a new dance challenge, the platform has a way of connecting users from different backgrounds and making them feel part of something bigger. Engaging in these trends allows me to express myself, have fun, and see how a single piece of content can spark a movement that unites millions online.

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𝓔𝓼𝓷𝔂𝓻 𝓡𝓪𝓷𝓸𝓵𝓵𝓸

I first discovered Esnyr Ranollo back in 2021 when his TikTok videos about Filipino high school life started popping up on my For You Page. At the time, I was just casually scrolling through TikTok, looking for something entertaining, and his hilarious, relatable skits immediately caught my attention. His content felt so nostalgic, reminding me of my own school days—the noisy classrooms, the strict yet funny teachers, and the overly dramatic group projects. I found myself binge-watching his videos, laughing at how spot-on his characters were, from the “mataray” class president to the ever-so-distracted student in the back of the room. Before I knew it, Esnyr became one of my favorite content creators, and I started looking forward to his uploads.

As time passed, Esnyr’s content became more than just entertainment for me—it was a comforting escape during stressful days. His videos gave me a break from academic pressure, allowing me to laugh and reminisce about school memories. I also enjoyed seeing how other people in the comments shared their own similar experiences, making me feel connected to a larger community. His rise in popularity, especially when he starred in a movie, made me admire him even more because it proved how far passion and creativity can take someone. Looking back, I’m glad I stumbled upon his content in 2021 because, even now, his videos continue to bring me joy and a sense of nostalgia.

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Esnyr Ranollo’s TikTok content resonates deeply with me because it captures the humor and nostalgia of Filipino high school life in a way that feels both entertaining and personal. Using the Uses and Gratifications Theory, his content fulfills several media consumption needs, which explains why people, including myself, are drawn to his videos. For one, his skits serve as a source of entertainment, providing lighthearted humor that helps me momentarily escape from stress. At the same time, his portrayal of Filipino student culture aligns with my personal identity, as it reminds me of my own school experiences—the quirky classmates, the dramatic classroom moments, and the relatable struggles we all faced. His videos also satisfy the need for information, as they subtly showcase the realities of student life in the Philippines, allowing people to reflect on their own educational journey in a fun and engaging way.

Beyond individual gratification, Esnyr’s content also fosters social interaction, which is another key aspect of the theory. His videos spark conversations online, with thousands of people sharing their own school-related memories in the comments, creating a sense of community among Filipino viewers. This interactive nature of his content strengthens his connection with his audience, making people feel heard and understood. Moreover, his rise from a digital creator to a mainstream personality highlights the power of social media in shaping Philippine pop culture, as he successfully turned shared nostalgia into a widely celebrated form of entertainment. Because his videos cater to multiple needs—entertainment, identity, information, and social connection—I, along with many others, keep coming back to his content, proving how digital creators like him are redefining the way we engage with media today.