# data[].attributes.body
1. Per table, discuss each market segment

2. Look back at our BIG PLAYS from yesterday's presentations and identify how your industries can greatly impact our key segments - Hustling Mass, Affluent, and Youth.

Create a post with your table number under your respective industries and assign someone to write down thoughts and ideas.

# data[].attributes.body
Lending can help bridge the expenses of the hustling mass. Ex. petsa de peligro

# data[].attributes.body
HUSTLING MASS

Micro Marketing

GPO Plus

GPro

GJobs

Co-funding of Vouchers

Buy Load with free health insurance

SoundPay

SoundPay+

PocketPay

Food Hub

Shake to Win Load

Gigs

GCredit

GGives

Sakto Loans

MASS AFFLUENT

GTravel

Visa Card Pay Later

Hyper AI

WatchPay

AdTech Vouchers

YOUTH

Ecosystem expansion for Schools

Scan to Order

FinLit

# data[].attributes.body
Programs that promote financial inclusion among Hustling mass and Youth.

Digicities/micromarketing

Finlit workshop

Visa cards

# data[].attributes.body
1. Hustling Mass

Micro Marketing

Transportation Device

GPO Plus

GLoans

2. Mass Affluent

Visa Cards

GTravel

Watch pay

3. Youth

GCash Remittances

GJobs

# data[].attributes.body
Capabilities such as Super Brand Days can bring together and optimize different use cases to meet brand objectives and engage their desired target market

# data[].attributes.body
Hustling Mass:

Load with insurance,

Loans (Sakto and Salary),

GPO plus (pervasiveness of CICO),

more inclusive POS kinds and usage,

POS for transportation,

easy onboarding for PM and MSMEs,

GPO lite & Soundpay for PM & TODA,

GJobs,

Customized savings (higher int rate) for PubSec.

FINLIT

Mass Affluent:

GTravel

Cards w/ GCredit&GGives (promote to OFs)

Youth:

schools micromarketing

GPO lite

GJobs

FINLIT

# data[].attributes.body
Hustling Mass

Loan Na Dito

Sakto Loans

Mass Affluent

Travel Play - helping upscale people's lifestyle

Merchant Incentive Program (Phoenix/Hawk)

Visa Card PayLater

# data[].attributes.body
Support in developing training programs and conducting Financial Literacy sessions to identified partners and municipalities.

# data[].attributes.body
Trade Marketing/Micromarketing

Hustling Mass

100,000 SSS Buy Load Insurance Tarp (Hustling Mass)

GPO Merch Dress-Up (Hustling Mass)

Mass Affluent

SoundPay Summer Promo in MSMEs (Mass Affluent)

# data[].attributes.body
Hustling Mass

Micromarking

Lending

Salary Loans

Ads and vouchers

Responsible gaming

Mass affluent

Devices

VISA cards

Dream Summer

Youth

Travel

Transpo

# data[].attributes.body
Hussling mass

Buy load with insureance

GPO +

Gjobs

Micro marketing

Affluent

G travel

Super brand day

Visa

Lending activity

Youth

Visa card

School strategy

Gsave

Buy load with insureance

# data[].attributes.body
Enablement of the sales teams through policy and process creation ensuring that all market segments are covered and ensure the consumers and business are protected.

# data[].attributes.body
Easy Biz Bundles (SoundPay and PocketPay)

Funds Disbursement Solution

Tactical Campaigns: Micromarketing and summer promos

GInsure: Negosyo Insure vouchers for G4B merchants

# data[].attributes.body
Table 13

Hustling Mass

Lending

GJobs

Doubled commission for CICO business

Buy Load - Free Insurance

Mass Affluent

GTravel

Vouchering / Promos

Lending for GCash Visa Card

GCash for Business - faster onboarding & availment of devices

Youth

School Attack

Digitalization - Scan to Order

Payment for Tuition (International)

Wealth Finlit

# data[].attributes.body
FinLit sessions avaible for on both F2F and virtual sessions

Conduct TNA sessions to improve devices and make it user-friendly

Better resource materials for proper education

# data[].attributes.body
YOUTH

easier digital payments for students (tuition,canteen payment,requirments, gala, allowance) - MSME

Accessible cashin/out points

Raket/Gjobs and tasks to earn additional income

MSME and GPO events for gcash verification on a per municipality level.

HUSTLING MASS

Business start up and growth via lending or cashless and insurance

Easier access especially on the unbanked areas

Proximity of GPO targeting unbanked

Availability of STPs for the locals and tourist

MASS AFFLUENT

Availability of lending products to satisfy wants and needs

Remittances via GPO OFWs

Bills pay payments

Ubiquitous GPOs

A must channel aside from bank and offline segment

# data[].attributes.body
HUSTLING MASS

1. Salary Loans

2. Transpo Devices (Tap to Pay)

3. GJobs (Overseas)

4. Voucher Ads

5. GCash Visa Card (Lending)

6. Citizen Cards

MASS AFFLUENT

1. Devices (Card Acceptance)

2. GTravel (International QR)

3. BillsPay (PubSec)

YOUTH

1. Micromarketing

2. GJobs (Working Students/Part time/Blue Collared jobs)

3. Scan to Order

4. GCash Visa Cards (School ID/Lending)

5. Sakto Loans

6. Buy Load with Insurance

# data[].attributes.body
1. Hustling Mass -

a. GPO Plus - Providing financial access to local communities

b. GPO Lite

c. Borrow via GLoans for added capital

d. Micromarketing

e. Insurancr

f. Visa Cards for LGU disbursements

2. Mass Affluent

a. GGives and GCredit activation in GCash Card

b. GTravel

c. Devices

3. Youth

a. Regional Vouchers

b. Visa Cards

c. School Attack

# data[].attributes.body
Hustling Mass

GPO Plus

MSME devices - SoftPOS, Soundpay, Pocketpay

Tiered Onboarding

# data[].attributes.body
Hustling Mass

STP

Remittance

Disbursement

Buyload

Paybills

Pay online

Lending products

Visa cards

GSave

Insurance

Gaming

Adtech

Transpo - Tap to Pay

EasyPOS

Affluent

STP

Pay bills

Pay online

Visa cards

Insurance

Adtech

EasyPOS

Youth

Visa Cards

QR payments

Pay online

Savings

Adtech

EasyPOS

# data[].attributes.body
Initiate automation projects to improve quality of output and lessen TATs

Develop training programs for partners not only for financial literacy but for product know-hows

# data[].attributes.body
Help gear Sales Teams so they can focus on acquiring and being our frontliner

Hustling Mass

GPO Plus

GPO Lite

Freelancers' payout

GJobs

Sakto Loans

Buyload with free insurance

Mass Affluent

Soundpay Plus

Visa Card Pay Later

SoftPOS

Watchpay

GTravel

Expansion of Cash In points for International

Youth

Watchpay

Visa Card

Finlit

# data[].attributes.body
Husting Mass :

Making cico point available and convenient via GPO.

Making payment acceptance with lending products ( g gives and g credit) available via Scan to Pay

Promos that are a bang for the buck

Mass affluent :

Expanding billers and merchants accepting GCash in all key areas and hostpots

Youth:

Cico points and buy load in schools via GPO. Payment acceptance of merchants in schools.

# data[].attributes.body
Hustling Mass

100,000 SSS Buy Load Insurance Tarp

10,000 SSS Lending Awnings + Tarps

GPO Merch Dress-Up

TODA Merch-Dress Up (Lending, Buy Load Insurance, Lucky Load)

Brgy. FinLit (Acqui, Buy Load, Pay Bills)

Mass Affluent

SoundPay Summer Promo in MSMEs

Youth

School Attack (Youth)

Onboarding Packages

Merchant Sponsorships

"Cashless-day"

OVERALL SUPPORT

Perfect Store (Hustling Mass + Mass Affluent + Youth)

OFFLINE: STP + Lending

ONLINE: Lending WebPay

# data[].attributes.body
Micro Marketing

Webpay and STP vouchers

Salary loans

Buy Load free insurance

CICO machine deployment

Mass Affluent

Visa Cards ( Lending )

GTravel

Merchant Loans

Gpro

YOUTH

School Attack

Sakto Loans

Scan to Order

Back to School campaign

# data[].attributes.body
Hustling Mass

Devices (PocketPay) + GPO Plus + Lending (GLoans, GCredit, GGives) + Remittance + GJobs + Sakto Loan + Salary Loan

Mass Affluent

Visa cards + GCash Travel + GInsure + GSave + Easypos + Soundpay + Soundpay+ + Tap to Pay + Scan to Order

Youth

Scan To Order + SoundPay + EasyPos + Tap to Pay + GSave + Visa cards + Buy Load + Remittance

# data[].attributes.body
IBG

Hustling Mass

Kaya Pala campaign spinoff (receiving of remittance)

Mass Affluent

Gtravel

VISA cards

# data[].attributes.body
ABC!!

Attack the Market with Tailor Fit Programs and Products

Business Development through Regionalized Programs

Customer Centric Engagement

HUSTLING MASS

APMT - Lending and GGives / GCredit , Product Easy Bundles,  Bespoke Programs

DT / MSME - Increase Usage and Introduce Touchpoints in using GCash Usage

GAMING - Responsible Gaming  through MarTech

MASS AFLUENT

APMT - Introduction of GSave, GInsure, Promote More Billers, Tap To Pay (Product Innovations)

DT / MSME - Increase Usage  and Introduce Touchpoints in using GCash , Push for Easy POS , Sound Pay Plus

GAMING - Responsible Gaming  through MarTech , Voucher Ads

YOUTH

APMT - Introduce GJobs and Utilize Adtech (MarTech Products) , Promote Financial Literacy

DT / MSME -  GPO  ; Micro Marketing — Utilize to Influence >> Start Young to Increase eMAU >> Increase GCash Touchpoints.

# data[].attributes.body
Onboard key suppliers and vendors for Device Operations to sustain the growth and ensure market demand is met

Find ways to further streamline documentary requirements for easier and faster partner onboarding and re-KYM

# data[].attributes.body
I. Hustling Mass

GPO

STP

Transpo

EcoDev

Government Transactions

Bills Pay

Gov't Txn

Utilities

FDS/P3

Cards

Salaries / Allowances

GSave

GInsure

Buy Load Push

Lending

Sakto Loans

GCredit

II. Mass Affluent

Remittance

Bank Transfer

Cash-In

STP

Retail / Sound Pay

Easy POS

OLWP

Shopping

Bills

Travel

Bills Pay

Gov't Txn

Utilities

Disbursements

Cards

GSave

GInvest

GInsure

GForest

GLife

GPro

AdTech

III. Youth

GCash Jr.

Send Money

FDS/P3

Sholars Allowance

Cards/ID's

STP

School Fees

Transpo

Pay Bills

School Fees

# data[].attributes.body
For STP , CICO , GPO , Soundpay, Schools, Pocketpay, Watchpay

By systematically auditing store compliance with availability, visibility, and awareness standards, Trade Assurance strengthens GCash’s presence across all segments. It ensures that users always find GCash where they need it, recognize it easily, and understand how to use it, ultimately driving adoption, usage, and retention.

By also providing competitor scan insights and oppotunities of Sales to acquire