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Backlinko. (2023). TikTok Statistics You Need to Know in 2024. [online] Available at: https://backlinko.com/tiktok-users [Accessed 2 Feb. 2024].

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TikTok Statistics You Need to Know in 2025

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Dive right into all the company’s official TikTok & Douyin’s user statistics - Monthly & daily active users, growth figures, demographics & much more.

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Maake, R. (2024). How Much Does Google Ads Cost in 2024? [online] WebFX. Available at: https://www.webfx.com/blog/ppc/much-cost-advertise-google-adwords/#:~:text=Google%20Ads%20costs%20%24100%20%E2%80%93%20%2410%2C000%20per%20month%20(44%25%20of,respondents)%20on%20average%20in%202024. [Accessed 5 March. 2024].

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Google Ads costs $100 - $10,000 per month with most businesses paying $0.11 - $0.50 per click and $0.51 - $1000 per 1000 impressions on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network.

Looking to learn more about how much Google Ads costs and how to optimize your ad spend? Just keep reading this Google Ads pricing guide!

What factors determine Google Ads pricing?

Google Ads costs depend on several factors, including:

Industry

One of the biggest factors that influences Google Ads pricing is your industry. Certain industries are more competitive than others. For example, legal, accounting, and real estate industries have some of the most competitive keywords in Google Ads, which means you'll need to pay a higher CPC.

How does the cost of Google Ads differ by industry?

Let's dive into how those costs can vary by industry.

Even though most companies spend $100 to $10,000 per month on Google Ads, they use their ad spend in different ways. Factors like their industry, products, services, and competitors all influence their Google advertising costs.

For perspective into your industry, check out this breakdown of CPC rates on Google Ads:

In most cases, industries with a higher CPC spend more on Google Ads.

The consumer services sector, for example, pays an average of almost $7 per click, which can move businesses in the industry to increase their monthly Google Ads spend.

Market trends

Consumer and online advertising trends are constantly changing, so it's essential to keep up with the latest changes. Your audience's needs and shopping trends may change overtime, which means you might need to alter your keyword bidding strategy.

The average CPC may go up or down overtime as well as consumer trends shift, making some keywords more competitive than others.

Quality Score

Google Ads costs are also influenced by your ad's Quality Score. Quality Score is a measurement of your ads' quality and relevance. It usually ranges from a score of 1-10 and evaluates your ads' landing page experience, keywords and click-through rate (CTR).

The goal is to have a Quality Score as close to 10 as possible. A higher Quality Score means that Google sees your ad as relevant and providing an experience that helps users, helping you get a higher placement in the SERPs.

Your Quality Score can affect how much you bid on keywords, because a lower bid plus a high Quality Score can help you earn a higher rank in the search results. If you have a lower Quality Score, you may need to place a higher bid to earn a top spot.

Keywords

Like we mentioned before, some keywords are more competitive than others. That's why your keyword choice can be a crucial factor in determining how much you'll spend on Google Ads.

Depending on your industry and the keywords you want to target, you could spend a higher or lower CPC than the average business.

Bid

Another factor that can determine Google Ads pricing is your bid amount. Your bid is the maximum amount you will pay for a click on your ad. You can set this amount to whatever fits within your advertising budget.

It's important to note that you'll want to set a bid that's high enough to compete with other bidders.

Budget

Your budget can also influence the cost of Google Ads. Your budget is the average daily and monthly amount you'll spend per ad campaign. Just like your bid, you can set this amount to whatever fits comfortably within your advertising budget.

How does Google Ads determine your CPC?

When it comes to Google Ads pricing, there are a few factors that determine your CPC. You won't always pay your maximum bid amount.

With that being said, let's dive into the three steps that determine Google Ads cost-per-click:

1. Quality Score

Before Google determines your CPC, it will give you a Quality Score. We mentioned Quality Score earlier, but let's go over a quick refresher.

Your Quality Score ranges on a scale from one to 10 determined by your ad's landing page and its experience and relevance to the keyword.

Once Google has determined your Quality Score, it moves on to your Ad Rank.

2. Ad Rank

Google will now calculate your ad's Ad Rank. Your Ad Rank determines where your ad will appear in the search results, if at all.

Google calculates your Ad Rank by using the following formula:

Max bid X Quality Score = Ad Rank

Ads that have the highest Ad Rank will earn top spots in the search results.

3. Cost-per-click

If your ad gets shown in the search results, you'll only pay when someone clicks on it. However, you won't always pay the maximum bid you set.

Google Ads determines your CPC with this formula:

Ad Rank of the ad below yours / Quality Score + $.01 = CPC

This formula makes it possible for companies with smaller advertising budgets to compete with larger businesses on Google. For example, you could pay less per click than another company who ranks below you because your ad has a higher Quality Score.

Google Ads pricing basics

Look for a quick overview of the cost of Google Ads? We've got you covered! We asked 350 marketers to share how much they spend on Google Ads. Here's a summary of their answers!

How much does Google Ads cost in 2024?

Google Ads costs $100 - $10,000 per month (44% of respondents) with most businesses paying $0.11 - $0.50 per click (61% of respondents) and $0.51 - $1000 per 1000 impressions (56% of respondents) on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network.

[Summary] Google Ads pricing

It's important to note that these numbers are only averages and you may spend more or less depending on your industry, ad targeting, and more.

Google Ads pricing FAQs

Get answers to common questions about the cost of Google Ads below!

What is the average CPC for Google Ads?

The average CPC for Google Ads is $0.11 - $0.50 on the Google Search Network and Google Display Network (61% of respondents).

What is the average cost per 1000 impressions for Google Ads?

The average cost per 1000 impressions for Google Ads is $0.51 - $1.00 on the Google Search Network and Google Display Network (56% of respondents).

How much do small businesses spend on Google Ads?

Small businesses spend $100 - $10,000 per month on Google Ads on average (62% of respondents). Like we mentioned above, your small business may spend more less than this amount depending on the competiveness of your industry and your chosen ad network.

What other Google Ads costs can I expect?

So now that you know the answer to the question, "how much does Google Ads cost," let's discuss some additional costs you can expect.

Typically, businesses can expect the following costs from Google Ads:

Professional PPC management

When businesses invest in PPC, it's not uncommon for them to partner with a PPC agency.

A PPC agency, like WebFX, develops, launches, and manages your paid advertising campaigns on platforms like Google Ads and Microsoft Advertising, plus helps improve your Google Ads optimization score.

PPC management from an agency costs $501 - $3000 per month on average (36% of respondents). Agencies often charge different rates for PPC services and some may charge hourly. How much you'll spend will depend on the pricing model you choose and your chosen agency.

PPC management software

Businesses can also streamline internal PPC management with free and paid PPC software, like WordStream, Shape, or Acquisio. While optional, these tools can help your company optimize bids, evaluate ads, and more.

If you opt for a paid PPC management tool, prices range from $15 to $800 per month. Now that you have a background in the basics of Google Ads' costs, are you ready to learn more about the platform and the ad auction that influences how much Google Ads costs your business? Just keep reading to get started!

How does Google Ads budgeting work?

When you start advertising on Google, you'll come across several terms related to Google Ads costs, including:

Budget: The amount you're willing to spend over 30.4 days for a campaign on a per-day basis.

Bid: The amount you're willing to spend for a click on your ad.

Spend: The amount Google deducts from your budget when an ad wins an ad auction.

Cost: The actual amount you pay for a click on your ad.

Daily average budgets

Your daily average budget is the average daily amount per ad campaign you're willing to spend over 30.4 days (the average number of days in a month).

When you set up your campaign in Google Ads, you'll be asked to provide your daily average budget. You can choose to share this budget across all of your campaigns or set a separate budget for each campaign.

Your daily average budget gives Google a rough idea of what you'd like your daily spend to average out at the end of the month. That means you could exceed or fall short this amount.

Spending limits

There are two types of spending limits - the daily spending limit and the monthly spending limit.

The daily spending limit is the maximum amount you will pay for an ad campaign daily. And the monthly spending limit is the maximum amount you will pay for an ad campaign each month.

You will never pay more than your spending limit.

Bidding

The pricing of Google Ads will also depend on your bid. Your bid is the maximum amount you're willing to pay for a click on your ad.

You'll want to make sure your bid is high enough to compete with other bidders to earn those higher positions in the search results.

You can choose to bid manually and set different bid amounts for each keyword in your ad group or set up automated bidding where you can set maximum bid limits.

Need help creating your Google Ads budget?

While most companies spend $9000 to $10,000 per month on Google Ads, there isn't a definitive answer to the question, "How much does Google Ads cost?" and that's for good reason.

How much you spend on Google Ads is entirely up to you. The right Google Ads spend for your business depends on numerous factors, including ad performance, your industry, your goals, the tools you decide to use, and more.

Whatever approach you decide to take, Google Ads is a fantastic advertising method for almost any business out there. Worst case scenario, you might lose some of your budget on an unsuccessful test campaign.

But when you realize what you stand to gain from a successful Google Ads campaign, you'll be asking why you didn't give it a shot sooner! If you're looking for help building your Google Ads budget, as well as developing your campaign, our PPC management services for Google Ads can help.

Just contact us online or call us at 888-601-5359 to speak with an experienced strategist about Google Ads pricing for your business!

Source data

Monthly PPC management costs from an agency

Google Search Network costs per click

Google Search Network cost per 1000 impressions

Google Display Network costs per click

Google Display Network costs per 1000 impressions

Monthly Google Ads costs

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How much does Google Ads cost? Google Ads costs $100 - $10,000 per month with an average CPC of $0.11 - $0.50. Learn more about Google Ads pricing here!

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Lill, D. (2022). How much does traditional advertising cost in the UK | Talk Retail. [online] Talk Retail. Available at: https://talk-retail.co.uk/how-much-does-traditional-advertising-cost-in-the-uk/#:~:text=It%20will%20cost%20between%20%C2%A3,to%20their%20print%20offering%20them. [Accessed 20 March. 2024].

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The world of advertising has moved online, it is practical, targeted and data-driven. However, how cost-effective is traditional advertising compared to digital advertising in the UK?

As businesses build their ad campaigns, the format of that campaign will consider both online and offline channels. We look at how these channels compare in price to their digital counterparts:

Read on to discover the cost to make and advertise on these channels.

How much does TV advertising cost in the UK?

TV advertising is still one of the most popular forms of advertising, reaching millions of people every day. The cost to advertise varies and depends on a number of factors, most of which come down to the viewership. Factors include:

For example, a 30-second ad during primetime on a Saturday night will cost more than a middle-of-the-day, middle-of-the-week 30-second ad. Prices start as little as £70 you can grab a spot on a digital channel during the day however, viewership is likely to be low. Running an ad in primetime can reach as high as £34,000 for a 30-second ad. So, costs for TV adverts in the UK can quickly reach the hundreds of thousands for prime-time spots.

Similarly, producing a TV advert is expensive. That being said, there are budget options, if you produce a basic animation with a voiceover it could cost a few hundred pounds. However, if you want a TV advert with impact and a big star attached it could cost up to £250,000. You would expect to get a good return on investment with TV advertising in the UK, with £1.73 returned for every £1 invested in the short term and up to £4.20 long term.

In comparison, YouTube is the most comparable platform for TV ads online. It costs between $0.10 to $0.30 per view, so you would need to spend around $2,000 for 100,000 views. The cost to produce a YouTube ad is similar, in fact, you could use your TV ad on YouTube. One benefit of YouTube is unskippable ads, but the drawback is technology like ad blockers.

Radio advertising costs in the UK

Radio adverts are often forgotten, yet an important form of traditional advertising. Like with TV, radio has peak times, primarily during the morning and evening rush hours. The difference from TV is that radio has a captive audience. If you are driving to work or on the school run you are not able to walk away when the adverts come on.

Radio ads are typically 20 to 40 seconds long and similar to TV, the cost varies depending on the number of listeners. The two variables tend to be based on:

However, if you opt for a daytime or evening slot you could get an ad for £100, if you opt for a peak time ad it could cost £5,000 per ad.

Producing a radio advert can be relatively cheap. Prices start from around £300, but you will need to factor in writing a compelling script and hiring voice actors. So it could end up reaching a few thousand if you hire professionals.

Spotify is the most comparable platform for digital adverts. Costs for advertising on Spotify can be as low as £250. You can request a voiceover or have access to the Spotify production studio.

Newspaper advertising cost in the UK

Newspapers are possibly the most affected medium by the growth of the internet. The cost of newspaper advertising in the UK depends on two types of ads:

The other factor to the cost of newspaper ads is the publication and size of the ad. It will cost between £50 to £3,000 per ad. The cost of design also needs to be factored in, depending on the complexity of the ad it could set you back around £500.

Most newspapers have an online presence so it is easy to compare their digital to their print offering them. Unlike newspapers, you could run ads on every page of a website. This may cost millions, yet ad block might limit your exposure. That being said, you could get millions of views of your ads through repeated visits so the return might be worth the investment.

Online newspapers, and a traditional print's online version, can also benefit from the use of PPC. Check out this link if you're looking for a PPC audit service that could help this form of traditional advertising stand out.

Other traditional advertising costs

Billboard advertising

Billboard ads are a type of out-of-home advertising (OOH) that involves renting space on a physical billboard. Usually, billboards are located in high footfall or traffic areas and are eye-catching so they can easily be seen by passersby.

The cost of billboard advertising generally starts at £170 for a two-week period on a roadside phone kiosk, then up to £625 per two-week period for a large high-traffic area.

Vehicle advertising

Another type of OOH advertising, vehicle advertising involves wrapping your car, van, or bus with your logo or advertisement. It is good for targeting a specific area with a local service, however, larger companies like Sky have their vehicles wrapped with ads.

The cost of vehicle advertising mainly depends on your fleet of vehicles, the size of the vehicle, or the complexity of the design. In the UK you can wrap a vehicle for as little as £250, well worth the investment if you are a local business.

Customized giveaway ads

Promotional giveaways are when businesses give customers and potential customers free products with their company logo, such as Custom Lapel Pins, custom mugs, and more, to attract new business and build customer loyalty.

Branded corporate gift sets will leave a lasting impression on your brand in the minds of your customers. The cost of giving away gifts is very low, depending on the number of customers or partners you plan to give away, making it a very economical advertising option.

Conclusion

Overall, traditional forms of advertising remain popular in the UK. They are being replaced by digital advertising but are well worth the investment when diversifying your advertising to reach a wider audience.

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How much does traditional advertising cost in the UK | Talk Retail

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What are the best advertising channels for your budget? We look at the costs of traditional advertising in the UK, including TV, radio, newspaper and others.

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Barraclough, D. (2023). What is the Cost of Social Media Advertising? - Expert Market. [online] Expert Market. Available at: https://www.expertmarket.com/uk/digital-marketing/cost-of-social-media-advertising#:~:text=Verdict%3A%20What%20will%20social%20media,and%20how%20much%20you%20bid. [Accessed 20 March. 2024].

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Social media advertising packages typically cost between £300 and £2,000+ per month, depending on the number of posts and variety of channels you'd like to advertise on. Meanwhile, freelancers offer rates from £15 to £60 per hour, depending on their experience and the project's complexity.

The exact cost depends on your specific needs, which makes it hard to pin down a price. However, for an idea of how much you'll actually pay you can use our free social media cost comparison tool to compare real quotes from leading agencies.

Alternatively, keep reading to find the latest costs of social media advertising, and get to grips with which factors are at play when it comes to your final bill.

What influences social media advertising costs?

The price you pay for social media advertising depends on many factors:

How many channels you use and which ones

The more social media platforms you use, the more you'll pay. Also, the specific channels you use will affect the cost of your social media advertising - different platforms come with varying fees, which we'll break down in the following section.

Number of posts and images

Most social media advertising packages come with a 'posts per month' fee. For example, a basic plan may include 10 posts per month, while a more advanced option will include 50 posts per month.

Like any packaged service, the more you want, the more you'll pay. You'll also pay more for customised images, as opposed to stock images, because they take longer to create.

Number of promoted posts

Some platforms, like Facebook, allow you to boost your posts to reach a wider, specific, targeted audience - for a fee. This is known as ad targeting, which will add to the overall cost of your social media advertising.

The size of your bid

'Bidding' is part of paid advertising. Your bid is how much you're willing to pay for a specific action, whether it's cost-per-click (CPC) or cost per 1,000 impressions (CPM). Competing with other online businesses, your bid is placed in an auction to help secure your advert placement on the social media platform.

With CPC, you pay the social media platform each time a user clicks on your promoted link, post, or image. Across all platforms, this costs on average from £0.75 to £1.06 per click. In CPM, you pay every time your ad is seen by 1,000 users, which can cost between £3 and £8 per thousand impressions. For both methods, your ads will be deployed evenly over time, until your overall budget is reached, which you can as low as £1 per day on Facebook and Instagram ads.

Social media marketing strategy

When using a social media agency, your social media posts will form part of an overarching strategy. These strategies typically include an audit of your social platforms, which includes analysing your performance, deciding on metrics, and creating end goals. Agencies can charge anything from £150 to £3,000+, depending on the size of your business.

Social media advertising costs per platform

Below, we've included the average amount that businesses spend on paid adverts for different platforms, along with the minimum budget required by each platform.

With so many prices to consider, it's difficult to know how much social media marketing will cost your specific business. But don't worry, the easiest way to get a clear price is through our free cost comparison tool. Simply answer a few questions, and we'll match you with the UK's top agencies who'll offer you direct, no-obligation quotes. It couldn't be easier.

Facebook advertising costs

With 2.9 billion monthly active users, Facebook is one of the most popular platforms for social media advertising and offers lots of growth opportunities. The bidding model you go for depends on your objectives.

For example, if you want to drive traffic from Facebook to your website, you'll measure your costs in CPC. Alternatively, if you want to increase brand awareness, then you'll adjust your budget based on CPM. This is because, unlike CPC, the main aim of CPM is to have your ads seen online, not necessarily clicked on.

Remember, the prices above are estimates. The following factors impact the cost of Facebook advertising:

The size of your bid

The target audience

Relevance score - Facebook's evaluation of the quality and relevance of your advert in relation to your targeted keyword or phrase

Estimated action rates - which is whether a social media user engages or converts from your ad

The competitiveness of your industry

On Facebook, you can set a low budget and still get decent results. In the example below, it shows you can bid just $5 and run a campaign for 7 days, and still reach 1,300 people per day.

Instagram advertising costs

Instagram and Facebook are owned by Meta and use the same Ads Manager. But their costs vary.

Facebook is older, bigger, and has more data, which means it's often less expensive than Instagram. But like Facebook, you can set a very low budget and gain exposure for your brand via Instagram advertising. Meanwhile, the bidding model you choose also depends on what you want to achieve.

The cost of Instagram advertising is typically impacted by:

The size of your bid

The size and demographics of your audience

Relevance score - Instagram's evaluation of the quality and relevance of your advert in relation to your targeted keyword or phrase

Estimated action rates - which is whether a social media user engages or converts from your ad

The competitiveness of your industry

Ad placement - whether it's the main Instagram Feed, on the Explore page, or via the Stories feed.

Twitter advertising costs

Twitter is a little different from the rest. Typically used for news, brand updates and real-time conversations between users and businesses, Twitter is ideal for promoting new products or services.

When it comes to social media advertising costs, Twitter is generally cheaper than other platforms. One of the reasons for this is Twitter's broad definition of 'impressions' for its CPM bidding model.

In Twitter's eyes, an impression is 'any time your ad is shown to users', which implies that an impression is merely when any part of your ad is shown on screen.

On the other hand, LinkedIn quantifies an impression as having your ad visible for at least 300 milliseconds with at least 50% in view on the user's screen or browser window. With Twitter's relative 'open door' policy on CPM impressions, it's clear why it's generally cheaper. In terms of CPC bidding, Twitter operates in a similar way - you pay for each click on your link.

The main factors affecting the cost of Twitter ads are:

The size of your bid

The size and demographics of your audience

Quality score - Twitter's evaluation of the relevance, recency (how fresh is your ad?), and resonance (how engaging is your ad?) of your ad, combined with the value of your bid

Estimated action rates - which is whether a social media user engages or converts from your ad

The competitiveness of your industry

Ad placement - whether it's the main Instagram Feed, on the Explore page, or via the Stories feed.

LinkedIn advertising costs

LinkedIn calculates CPC and CPM differently. As of 2018, LinkedIn classifies an impression of Sponsored Content as whenever the ad is at least 50% in view on a device screen or browser window for at least one second on desktop, or 300 milliseconds on mobile. This is far more specific than Twitter's description, which is why you can expect to pay a little more for LinkedIn's CPM.

Another reason for LinkedIn's relatively high costs, particularly for CPC, is its business-focussed audience. On LinkedIn, you're advertising to a professional, B2B (business-to-business) audience that is more likely to be making high-value, business decisions.

Meanwhile, LinkedIn's CPC model charges your business for clicks on your ad content, company name, or company logo, rather than charging for just clicks on the link.

The main factors impacting LinkedIn advertising costs are:

The size of your bid

The size and demographics of your audience

Ad relevance - how well does your ad meet each user's needs?

The region and country

The competitiveness of your industry - how many other advertisers also want to target your audience

TikTok advertising costs

TikTok is the youngest platform on this page, but also one of the most popular. It has one billion active monthly users, which is mightily impressive considering it was founded in 2016.

TikTok's meteoric rise makes it one of the best platforms for growing your business via social media advertising. It's also the best platform for driving engagement, with TikTok users 1.5 times more likely to immediately go out and buy something they discovered on the platform. TikTok adverts appear as you scroll the Feed, or they can pop up when you open the app.

However, TikTok normally ends up more expensive than any other platform. This is because its ads start with a minimum daily budget of £50 when creating campaigns, and a £20 minimum budget when using the Ad-set budget.

The main factors impacting TikTok advertising costs are:

The size of your bid

The goals of your campaign

The size and demographics of your audience

Ad format - whether it's a Hashtag challenge, brand takeover, in-feed ad, or brand filters/lenses

Average CPC and CPM for social media ads

Cost-per-click (CPC) and cost-per-mille (CPM) are the two most common types of bidding models. Below, we'll show you how much you can expect to pay for these bidding models across the biggest social media platforms...

Average CPC for social media ads

The CPC bidding model means you pay the social media platform for each click on your ads, setting a maximum budget for each campaign. Unless you set bid adjustments, your budget is the highest amount that you're willing to pay for a click on your ad.

Average CPM for social media ads

The cost-per-milled bidding model, meaning cost per thousand impressions, means you pay the social media platform every time 1,000 social media users see your ad. The definition of an impression may differ between platforms. The costs are generally higher than CPC, because you're paying for 1,000 views of your brand, not just a single click on a link.

Verdict: What will social media advertising cost my business?

On average, you can expect to pay between £300 and £2,000+ per month for social media advertising. The cost depends on many factors, including the number of posts, how many platforms you advertise on, and how much you bid. Let's recap the ballpark figures...

Facebook advertising typically costs £0.86 per click, or £6.37 per thousand impressions, while Instagram costs on average £3.15 per click, and £6.99 per thousand impressions. Then with TikTok, you need to spend a minimum of £50 per day for campaigns, but you can also pay up to $150,000 (or about £125,000) per week for a hashtag challenge.

With so many factors, it can be difficult to know the exact cost of social media advertising for your business. The easiest way to find out is by comparing real quotes from leading social media agencies, using our free comparison tool.

Simply answer a few questions about your business, and we'll match you with the most appropriate social media experts. They'll then contact you with free, no-obligation quotes. Our tool is quick, easy, and totally free to use.

Social media cost FAQs

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What is the Cost of Social Media Advertising? - Expert Market

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Social media advertising packages typically cost between £300 and £2,000+ per month, depending on the number of posts and variety of channels you'd like to advertise on. Meanwhile, freelancers offer rates from £15 to £60 per hour, depending on their experience and the project's complexity.

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Jacquie Aiche Jewelry. 39,148 likes · 207 talking about this. Fine jewelry handmade with love in Los Angeles. Shop at www.jacquieaiche.com or check our Stockist pa

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Instagram.com. (2014). vika bronova (@victoriabrono) • Instagram photos and videos. [online] Available at: https://www.instagram.com/victoriabrono/?hl=en-gb [Accessed 1 Nov. 2023].

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Jay, G. (2024). X (formerly Twitter) Usage Statistics for 2024. [online] Famewall Testimonials. Available at: https://famewall.io/statistics/twitter-stats/ [Accessed 10 Jan. 2024].

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X (formerly Twitter) is quickly rising to become one of the most used social media platform

Here's the up-to-date statistics on Twitter usage for the year 2024

Top Picks:

There are 540 million users worldwide on X (formerly Twitter)

The platform X had 541.56 million monthly active users in 2023 which is a 47% increase from the previous year

There are 237.8 million daily active users count on X currently

There are 650,000 users who have currently subscribed to X Premium

The United States has the highest number of Twitter users worldwide which is currently at 95.6 million users followed by Japanwhich has 67.4 million users

There are about 350,000 tweets/posts sent every minute

The posts on X get about 100 billion impressions every day

User Stats

How many people use Twitter?

As of 2023, there are currently 540 million users worldwide according to an update from Twitter

How many monthly active users are on Twitter?

Twitter has reached an all-time high of 541.56 million monthly active users in 2023. This is a staggering 47% increase from the previous year when there were 368 million monthly active users in 2022

Here are the year-on-year monthly active users on Twitter. There is a significant increase in the monthly active users from 2022 to 2023 which shows a steep 35% user growth while it was only 1.2% in the previous years from 2021 to 2022

Here is the complete data of monthly active users in X (formerly Twitter)

How many daily active users are on Twitter?

X has 237.8 million daily active users on the platform

And here's the complete data of daily active users on Twitter:

How many users are subscribed to X Premium (previously Twitter Blue)?

There are 650,000 subscribers to X Premium currently

X Premium is an optional paid subscription service that offers additional features and benefits to users of the social media platform X. It was introduced in November 2022 and is available in three tiers: Basic, Premium, and Premium+
Here are some of the key features of X Premium:

Longer posts: Premium users can write posts up to 25,000 characters long, compared to the 280-character limit for non-premium users.

Edit posts: Premium users can edit their posts for up to 30 minutes after they are published.

Undo posts: Premium users can undo their posts for up to 10 seconds after they are published.

Bookmark folders: Premium users can create and manage bookmark folders to organize their saved tweets.

Longer video uploads: Premium subscribers can upload videos up to 3 hours long and up to file size of 8GB (1080p)

Verification badge: Premium+ users will receive a verification badge, which indicates that their account is authentic.

Source: Statista, BusinessofApps, Twitter

What is the number of Twitter users by Country?

Who has the highest number of followers on Twitter? Top 10 Twitter users with the most followers

Source: Statista,

Twitter Posts/Tweets

How many tweets/posts per day are sent on Twitter?

There are about 350,000 tweets/posts sent every minute which comes to 504 million tweets/posts per day and 200 billion tweets/posts per year

Another interesting stat is that 10% of X users are responsible for 92% of all posts

How many impressions do posts on Twitter/X get?

The posts on Twitter get about 100 billion impressions every day

Conclusion:

Twitter is becoming the public square where a lot of users are voicing their opinions. And it is already on track to becoming one of the top social media platforms worldwide

Here are some more resources you might find interesting:

1. The Complete Guide to Testimonials

2. How to collect testimonials from customers?

3. How to and How not to feature testimonials & online reviews?

4. Guide to collecting the best video testimonials

Start using Famewall to collect testimonials from your customers and also aggregate them from 15+ social platforms. Then add them as social proof to your website in just a few clicks

The best part is that Famewall has followed all the best practices to make the best out of your testimonials. You can just copy & paste 2 lines of code to make them go live on your website

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X (formerly Twitter) Usage Statistics for 2024

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This post is a curated list of insightful statistics about X (formerly Twitter) along with data to draw useful conclusions

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Instagram.com. (2014). 💿Ceejay The Dj💿 (@chanteljeffries) • Instagram photos and videos. [online] Available at: https://www.instagram.com/chanteljeffries/?hl=en [Accessed 25 Apr. 2024].

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Statista. (2024). Instagram: Global user age and gender distribution 2024 | Statista. [online] Available at: https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/ [Accessed 20 Jan 2024].

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As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

Teens and social media

As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

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Instagram: Global user age and gender distribution 2024 | Statista

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As of April 2024, around 16.5 percent of global Instagram users were men between the ages of 18 and 24 years.

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Statista. (2021). Global Twitter user age distribution 2021 | Statista. [online] Available at: https://www.statista.com/statistics/283119/age-distribution-of-global-twitter-users/ [Accessed 20 Jan. 2024].

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As of April 2024, X (formerly Twitter) global audience was composed of 36.6 percent of users aged between 25 and 34 years old. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years old, with a share of 34.2 percent. Users aged less than 18 years old were around 2.4 percent worldwide, while users aged 50 or above accounted for roughly seven percent.

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Global X/Twitter user age distribution 2024 | Statista

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As of April 2024, X (formerly Twitter) global audience was composed of 36.6 percent of users aged between 25 and 34 years old.

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chudson9379 (2023). What’s a Good Engagement Rate on Pinterest? Exploring the Industry Standards. [online] Available at: https://www.hudsondesigncompany.com/whats-a-good-engagement-rate-on-pinterest-exploring-the-industry-standards/#:~:text=This%20metric%20measures%20the%20percentage,of%20content%20you're%20sharing. [Accessed 20 Jan. 2024].

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What's a Good Engagement Rate on Pinterest? Exploring the Industry Standards

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Today we are chatting about Pinterest engagement rates and why you need to know yours. Pinterest is a powerhouse for businesses and content creators looking to drive website traffic and sales. With over 450 million monthly active users, Pinterest provides a unique opportunity for brands to showcase their products and services through eye-catching visuals and ...

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Jacquieaiche.com. (2024). About Jacquie Aiche - Fine Jewelry. [online] Available at: https://jacquieaiche.com/pages/about [Accessed 24 Nov. 2024].

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A woman's natural beauty can be illuminated with the right piece of jewelry, and that is my mission. To create jewelry that will make every woman look and feel uniquely beautiful.

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‌Kayleightaylorphotography.com. (2022). Shelley + Danny. [online] Available at: https://kayleightaylorphotography.com/shelley-danny [Accessed 25 Apr. 2024].

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Macready, H. (2024). 42 Pinterest Stats That Matter to Marketers in 2024. [online] Social Media Marketing & Management Dashboard. Available at: https://blog.hootsuite.com/pinterest-statistics-for-business/ [Accessed 10 Apr. 2024].

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Here's our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their time on the platform is well-spent.

Lately it feels like everyone's doing a social media detox-from Ariana Grande to the 42 percent of Americans who took a break from Facebook in 2018.

But Pinterest doesn't have the scandals or the congressional hearings. It bills itself as the platform where people reconnect with themselves, not shouting politicians (or relatives shouting about politicians). Pinterest is for you. And your ideal vision of a future self.

Incidentally, Pinterest is also the search engine where you find the things you need to buy in order to become that ideal self.

In other words, Pinterest users are planning for the future, which means they're in discovery mode. And the numbers show that these folks engage with branded content because they actively appreciate it.

We've collected a list of 23 statistics about our favourite scrappy scrapbooking platform that is so inspiring you'll want to tackle your Pinterest marketing strategy all over again.

Or at least start a board about it.

Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.

Pinterest user statistics

Pinterest has long battled a reputation as a little sister among the social media giants.

But actually it's the fourth-most-popular social media platform in America. It outranks Snapchat, LinkedIn, Twitter and WhatsApp.

So who, exactly, is using Pinterest?

That number (from September 2018) includes 77.4 million people in America. Which is over 5 million more than the year before.

In fact, according to eMarketer, Pinterest added more American users than Facebook and Twitter combined between 2017 and 2018.

According to Pew Research, only 41 percent of American women report using Pinterest. So what's up with the other 42 percent? Where's this exposure coming from?

Comscore doesn't give further details on the methodology behind this number, but let's take a wild guess: Google image search. Pinterest-based images dominate Google's results.

When brands publish their content on the platform, they should be aware that there's a good chance non-users will see those images, too.

Yes, Pinterest has always owned its appeal to women. It calls them "Deciders" because they control over 80 percent of household spending in the US.

Still, does the platform yearn for the male gaze? A little.

Back in 2016, only 40 percent of new users were men, and 25 percent of users overall were men. Now Pinterest proudly reports that 38 percent of American dads are Pinterest users, browsing DIY projects, home decor, the outdoors, etc.

Meanwhile, eMarketer predicts Pinterest will have a 30/70 gender split by 2022.

As well, about half of existing users are not American. Looking at desktop traffic in late 2018, Pinterest's top five countries are America, Brazil, India, Turkey and Russia.

For some best practices on convincing these users to follow your boards in particular, check out our post on how to gain more Pinterest followers.

According to Pew Research, who conducted telephone polls in early 2018, the platform is most popular with people who are under 49.

According to Pew Research, a rising tax bracket means a rising likelihood of Pinterest use. For instance, 39 percent of people in households worth $75,000 USD or more per year use Pinterest.

Likewise, people with some college education are twice as likely (40 percent of Americans) as high school graduates (18 percent of Americans) to use Pinterest.

Check out the full data set, here:

Pinterest usage statistics

To engage with Pinterest's users let's look at how people actually use the platform.

One way of looking at it: rather than capturing the present moment or getting nostalgic over the past, Pinterest's users are planning for the future.

Another way of looking at it: Pinterest is as much a search engine as a social media platform.

In early 2017, Pinterest reported that its users had pinned 100 billion images. By September 2018 that number jumped to 175 billion.

For context: 0.5 billion people have visited the Mall of America since it opened in 1992.

Pinners are continuing to use Pinterest on the go. That includes a 45 percent increase in mobile searches in 2017.

This is according to a study Pinterest commissioned to better understand its American women users aged 25-54. Only 53 percent of those women said they use Facebook to plan these moments, and 44 percent use Instagram.

What are "life moments," according to Pinterest? Big ones might include decorating a new home (43 percent), or going on vacation (50 percent). Small ones are more like meals (67 percent), gym routines, and party planning.

Just be aware: Pinterest users start planning twice as early as people who use other platforms.

Compare that to the 71 percent average across social media platforms.

While Facebook trumpets its efforts to make feeds less passive and more engaging, Pinterest owns a natural bent towards inspiration (and motivation).

Visual search is growing strong, and Pinterest is at the forefront. The platform's Lens tool hosted 250 million visual searches in February 2017, and that number increased to 600 million in February 2018.

Meanwhile, 60 percent of millennials are on board with a tool that can answer the question, "What kind of shoes are those?"

Pinterest for business statistics

Pinterest is for shoppers. Whether your product is an exfoliating mask or an app, your Pinterest strategy is crucial to your sales funnel.

How can we state so boldly that Pinners are ready to buy? Look at these numbers:

That puts the platform on par with Instagram, as far as product discovery goes. That's even more impressive, given that I nstagram has four times as many users as Pinterest.

Pinterest users are evaluating options and looking for inspiration.

Whether they purchase online or offline, immediately or later, Pinterest boards are less and less a moodboard, and more and more a shopping list.

That's more than 4 times as many as on other platforms. Pinterest users are active and engaged: they're not just sculpting a carefully-curated personal brand (and occasionally making an impulse-purchase from a particularly effective feed ad). They're executing on real-world plans.

Pinterest serves 2 billion searches every month, which makes for 1.94 billion unbranded searches. Pinterest users have intention, but they're still open-minded.

In other words, they're in discovery mode: the ideal time to be introduced to, or reminded of, your brand.

Yes, search is huge on Pinterest, but brand exposure also happens with organic content and a cornucopia of paid ad options.

There are a lot of ways to get your content in front of new eyes.

People appreciate ads on Pinterest. Your brand isn't competing with content from your audience's friends and family. Your brand's content is what people are here to check out.

If Facebook ads are the door-to-door salesperson ringing the doorbell in the middle of a Saturday barbeque, Pinterest ads are the salesperson in the boutique who tells you that those pumps also come in highlighter yellow.

If you want help perfecting your posts, here is our handy list of Pinterest tools for business. (Pro tip: a Pinterest scheduler especially is crucial to keeping your Pins consistent and high-quality.)

With all this talk of intangibles like exposure and sentiment, the next question is obvious: do Pinterest's audiences take action?

Yes. They click through to shopping sites more than Facebook, Snapchat or Twitter users.

This is according to some Oracle Data Cloud surveys that looked at retail, consumer-packaged goods and automotive categories.

They also found that Pinterest users are 39 percent more likely to be active retail shoppers to begin with, as compared to people who don't use Pinterest.

For more guidance on how to become a crucial and beloved part of this audience's Pinterest experience, check out our guide on how to get more Pinterest followers.

Pinterest advertising statistics

Here's one subjective opinion: Pinterest's ad offerings are among the most gracefully integrated of all social media platforms.

But this is a Pinterest stats article, so here are four objective facts:

In terms of ROI, that's $2 in profit for every advertising dollar, according to a 2017 study by Analytic Partners.

Apparently Pinterest outperformed all other measured marketing channels for the five retailers the study tracked. The study also found that the retailers could scale their Pinterest budget to 5 percent of their overall digital marketing budget without losing ROI.

And a 10x lift in awareness, according to Pinterest's internal analysis in May 2018.

The platform encourages advertisers to keep content seasonal and aspirational for peak engagement.

Pinterest also noted that landing pages that match the pin (for an aesthetically consistent customer journey) experience an extra 13 percent sales lift.

(On a similar note, let's never forget that 2014 Curalate study that found Pins without faces are repinned 23 times as much as images with faces.)

The company is privately held, so we don't know for sure. (That said, it filed for an IPO in February 2019, so more data is forthcoming.)

CNBC quoted anonymous sources that said Pinterest would hit $1 billion in ad revenue in 2018, while eMarketer says the company won't hit that mark until 2020.

Currently, Pinterest's average advertising revenue per user is estimated to increase from $7 to $10 in 2019, placing it more on par with Snapchat ($7.81) than the likes of Facebook ($95.71 per US user) or Instagram ($69.18 per US user).

What does this mean for marketers? Basically it comes down to potential.

The platform is still in the early stages of monetizing its user base. And as that user base keeps growing, Pinterest keeps rolling out new ad tools (like promoted video at max width, which is now available to all advertisers).

This means that for advertisers the playing field is wide open. Brush up on tactics using our guide to advertising on Pinterest.
Save time managing your Pinterest presence using Hootsuite. From a single dashboard you can compose, schedule, and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today. Get Started

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23 Pinterest Statistics That Matter to Marketers in 2019

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Here's our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their time on the platform is well-spent. Lately it feels like everyone's doing a social media detox-from Ariana Grande to the 42 percent of Americans who took a break from Facebook in 2018.

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Backlinko. (2023). TikTok Statistics You Need to Know in 2024. [online] Available at: https://backlinko.com/tiktok-users [Accessed 10 Apr. 2024].

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TikTok Statistics You Need to Know in 2025

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Dive right into all the company’s official TikTok & Douyin’s user statistics - Monthly & daily active users, growth figures, demographics & much more.

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The Benefits And The Drawbacks Of Lab-Grown Diamonds

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The Benefits And The Drawbacks Of Lab-Grown Diamonds

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"The short supply chain process of creating diamonds in a lab is cost-effective."

"As lab-grown diamonds are manufactured, they can be produced in batches. Therefore, the diamond will not be a rare, one-of-a-kind stone."

Minutehack. (2022). What Are The Benefits And The Drawbacks Of Lab-Grown Diamonds - Minutehack. [online] Available at: https://minutehack.com/news/what-are-the-benefits-and-the-drawbacks-of-lab-grown-diamonds [Accessed 3 Dec. 2023].

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In recent years, the creation of lab-grown diamonds, sometimes also referred to as synthetic diamonds or man-made diamonds, has been one of the most significant technological advances in the jewelry industry.

It is important to note that scientists have been 'growing' diamonds in labs for many years now. These lab-grown stones were mainly used for industrial purposes. However, with recent technological advances, labs can create diamonds that are of high enough quality and are large enough to be used in jewelry. As a result, the demand for these gemstones has increased suddenly.

Introducing these lab-grown gems into the jewelry market is shaking things up a little, leading to the debate about lab-grown diamonds versus mined diamonds. Couples worldwide that are environmentally and socially conscious now look for lab-grown diamonds.

Whether it's an engagement ring or a diamond pendant you're looking for, remember that the lab-grown vs. mined diamonds debate is still alive and well, making it essential for us to understand this new option better.
What are lab-grown diamonds?
Most people do not exactly know what lab-grown diamonds are. When most people hear the words lab-grown or lab-created diamonds, they automatically assume fake or simulated gems. No one likes fake diamonds!

But that is absolutely not true. These lab-grown gems are real diamonds. While these are created or "grown" inside a lab, the technology used for these man-made diamonds mimics what happens in the earth when a natural diamond is formed. Because of this reason, many believe that the only thing that makes a lab-grown diamond different from a natural diamond is its origin.

Diamonds created inside a lab are graded and certified using the same process as mined diamonds. Moreover, these man-made diamonds are also evaluated with the same color, clarity, cut, and carat size ( the "4 Cs") and can even be found in all similar shapes (e.g., round, brilliant, princess, emerald, etc.) as the diamonds that are mined.
How are lab-grown diamonds created?
Understanding how diamonds are created in labs is not so simple. First, you need to know how naturally-mined diamonds are formed. Natural diamonds form when pure carbon undergoes extremely high pressure and temperature over billions of years under the earth's surface. It can take centuries-long ground movement to bring these natural diamonds to the earth's surface embedded in huge rocks. These gems are then excavated from the rocks through mining before the natural diamonds are collected for sale to the public.

The process for lab-grown diamonds is a lot like that of naturally-mined diamonds. Labs use a single carbon "seed," a small splinter or a shard of a diamond, and take it through a process that is identical to that of the earth's natural process for forming diamonds. The carbon is put under extreme heat and pressure.

Lab-grown diamonds are created using one of two processes; High-Pressure High Temperature (HPHT) or Chemical Vapor Deposition (CVD). The carbon seed will slowly form into a crystalline structure through one of these processes. Labs create diamonds that are physically, chemically, and optically the same as natural diamonds that are mined.
Benefits of lab-grown diamonds
A lab-grown diamond with a similar size, clarity, and color will cost up to 40% less than a naturally-mined diamond. The short supply chain process of creating diamonds in a lab is cost-effective.

Lab-grown diamonds are ethically sourced and conflict-free. You no longer have to worry about purchasing a "blood diamond." No miners are harmed or exploited during the making of lab-grown diamonds. As no mining is required, lab-grown diamonds do not harm the environment or put workers in unsanitary and dangerous conditions.

Lab-grown diamonds continue to grow in popularity, with even the leading diamond companies worldwide, such as De Beers, getting in on the lab-grown diamond game. There is no significant difference between lab-grown and natural diamonds as these man-made gems have the same exact atomic makeup as natural diamonds.
Drawbacks of lab-grown diamonds
As lab-grown diamonds are manufactured, they can be produced in batches. Therefore, the diamond will not be a rare, one-of-a-kind stone.

Lab-grown diamonds are still relatively new in the jewelry industry, so their long-term value is not yet clear. While the increasing demand could mean that the price of man-made diamonds will surge, it is essential to note that advancements in lab-grown diamond technologies could mean that the value of previously sold diamonds might plummet.

Lab-grown diamonds might not be a very stable investment option because of the uncertainty around the value of these gems, which makes their resale value questionable. If you plan to give a diamond to the love of your life to express commitment, resale value should not be top of mind.

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What Are The Benefits And The Drawbacks Of Lab-Grown Diamonds - Minutehack

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News for entrepreneurs, small businesses and start-ups in the UK

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Lab-grown diamonds are the future – or rather the now – of luxury jewellery.

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Lab-grown diamonds are the future – or rather the now – of luxury jewellery.

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“Women have begun to question the consequences of their choices and are much more conscious in regard to their carbon footprint as an integral part of their humanity”- Azzallure Chotani

Harper’s Bazaar Arabia. (2023). The Pros And Cons Of Lab-Grown Diamonds In Jewellery. [online] Available at: https://www.harpersbazaararabia.com/fashion/watches-jewellery/pros-and-cons-lab-grown-diamonds [Accessed 3 Dec. 2023].

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Bottom Line - Pros and cons of lab-grown diamonds:

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Bottom Line - Pros and cons of lab-grown diamonds:

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Lab-grown diamonds share the same chemical and physical characteristics as natural diamonds. The main difference is the origin whereas some customers are still skeptical. They look at natural diamonds as more luxurious and valuable

Hadar, Y. (2022). Lab-Grown Diamonds: Pros and Cons. [online] Lab Diamonds Review. Available at: https://labdiamondsreview.com/education/lab-grown-diamonds-pros-and-cons/ [Accessed 3 Dec. 2023].

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Find out the pros and cons of lab-grown diamonds. After reading this short article, you'll know if lab diamonds are right for you.

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“Ethical jewellery”, “sustainable gold jewellery” and “ethically sourced jewellery” had each risen by 50% within the three-month period of analysis

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“Ethical jewellery”, “sustainable gold jewellery” and “ethically sourced jewellery” had each risen by 50% within the three-month period of analysis

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"Sustainability-influenced purchases are projected to account for 20-30% of all fine jewellery sales, equating to as much as £92bn, by 2025."

"Searches for “lab diamond” grew 83% year on year"

novuna (2023). Jewellery trends: the rise of the circular economy. [online] Novuna. Available at: https://www.novuna.co.uk/news-and-insights/consumer-finance/the-rise-of-the-circular-economy/#:~:text=The%20jewellery%20industry%20is%20seeing,industry%20by%20storm%20this%20year%E2%80%A6 [Accessed 9 Nov. 2023].

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Wednesday 9th August 2023

The jewellery industry is seeing increased interest in pre-loved, upcycled and repaired products as consumers embrace the circular economy.

Take a look at some of the insights from The Company of Master Jewellers (CMJ) to find out the sustainability trends set to take the jewellery industry by storm this year...

1. Sustainability-influenced purchasing decisions

Sustainability-influenced purchases are projected to account for 20-30% of all fine jewellery sales, equating to as much as £92bn, by 2025.

The Company of Master Jewellers commissioned a research piece by Spike Digital to analyse search trends amongst consumers. Their analysis found:

Searches for "lab diamond" grew 83% year on year

"Lab-grown diamonds" experienced a 22% growth within the three-month period of analysis

"Ethical jewellery", "sustainable gold jewellery" and "ethically sourced jewellery" had each risen by 50% within the three-month period of analysis

Rising consumer interest in these products suggests sustainability-influenced purchasing decisions will increase over the coming months and years. Many jewellery retailers are now beginning to focus on promoting these types of products and investing in new product lines to attract the attention of sustainability-focused customers.

2. Pre-owned products get some love

Pre-owned jewellery is growing in popularity, with the pre-owned luxury watch market set to grow by 8-10% by 2025.

Why are so many customers turning to the second-hand market? As part of research conducted by McKinsey & Co, 41% of respondents said that access to rare and exclusive products is what attracted them to resale. Other popular reasons to buy pre-owned jewellery include:

Pre-owned jewellery is thought to be more environmentally friendly, so it's a top choice for eco-conscious consumers

There's a much bigger range of options, allowing customers to choose jewellery that suits their unique style - not just the modern trends

Customers may find pre-owned items better value for money, as these pieces will invariably be cheaper than brand-new items. Research shows around 30% of upper teens had visited a pre-owned marketplace in 2020, providing a more accessible way for younger people to purchase high-ticket items

3. Repair, don't replace

The projected UK repair revenue is £173.55m by 2025 (according to Statista). Industry experts predict there will be a focus on renewing and repairing pieces consumers already own, instead of purchasing brand-new high-ticket items.

This is predominantly due to ongoing cost-of-living challenges, resulting in reduced disposable income for many. 71% of "affordability first" consumers would rather repair an item than buy a new one - but it's not just low-income customers prioritising renewing and repairing their jewellery.

Insights published by the Business of Fashion (BOF) suggest 57% of luxury shoppers believe the value of their luxury accessories will likely appreciate if they care for the condition of the item. Jewellery buyers are taking care of their purchase, relying on retailers to help keep their precious pieces in good condition.

Jewellers can capitalise on this by providing a strong repairs and aftersales service.

In further research conducted by Spike, terms such as "custom jewellery near me" and "jewellery valuations near me" had all experienced a year-on-year increase, demonstrating a clear need for jewellery retailers to advocate for their aftercare and additional services.

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Jewellery trends: the rise of the circular economy

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The jewellery industry is seeing increased interest in pre-loved, upcycled and repaired products as consumers embrace the circular economy. We take a look at the latest trends.

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The UK economy no longer looks like an outlier to investors

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The UK economy no longer looks like an outlier to investors

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"the UK unemployment rate fell to 3.5 per cent in the spring."

"The market has repriced sharply since, with gilts now yielding 0.15 percentage points less than their US equivalent."

@FinancialTimes. (2023). Financial Times. [online] Available at: https://www.ft.com/content/34a0be58-fab7-4574-bd53-241322bda360 [Accessed 2 Dec. 2023].

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The UK economy no longer looks like an outlier to investors

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Inflation is falling while some of the concerns about economic activity have been misplaced

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Shopify API (2023). Pros and Cons of Lab Grown Diamonds. [online] With Clarity. Available at: https://www.withclarity.com/blogs/diamond/pros-and-cons-of-lab-grown-diamonds [Accessed 3 Dec. 2023].

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"The popularity of lab-created diamonds continues to increase."

"Selecting a lab-created diamond allows you to get a bigger diamond for an affordable price. They typically cost 30-50% less than an earth-mined diamond because the manufacturing process cuts out lengthy supply chains and eliminates expensive mining costs."

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Pros and Cons of Lab Grown Diamonds | With Clarity

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Lab-grown diamonds are “real” diamond that shares the same chemical composition, optical properties, and physical features as natural diamonds. Keep Reading this With Clarity guide to learn more about how lab diamonds get created and some pros and cons of lab diamonds.

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UK economy shows signs of steadying amid pause in interest rate rises

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UK economy shows signs of steadying amid pause in interest rate rises

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"Figures on the housing market and manufacturing on Friday showed steadying levels of activity, amid a modest decline in mortgage costs for households and rising confidence among industrial firms."

Partington, R., Sweney, M. and Osborne, H. (2023). UK economy shows signs of steadying amid pause in interest rate rises. [online] the Guardian. Available at: https://www.theguardian.com/business/2023/dec/01/uk-economy-shows-signs-of-steadying-amid-pause-in-interest-rate-rises [Accessed 2 Dec. 2023].

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UK economy shows signs of steadying amid pause in interest rate rises

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Modest fall in mortgage costs and rising manufacturer confidence fuel hopes that pressure is easing on consumers and companies

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What Are The Benefits of Lab Grown Diamonds?

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What Are The Benefits of Lab Grown Diamonds?

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"The diamond extraction process during diamond mining damages ecosystems and impacts surrounding local communities. Lab-grown diamonds are created without these harmful impacts, making them a sustainable, environmentally friendly option."

Marlow’s Diamond. (2023). Marlows Diamonds. [online] Available at: https://marlows-diamonds.co.uk/blog/benefits-of-lab-grown-diamonds?gad_source=1&gclid=EAIaIQobChMIoJCv4t7zggMV7ZSDBx28UA3yEAAYASAAEgJXU_D_BwE [Accessed 3 Dec. 2023].

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Diamonds have long held a sparkling place in our hearts. Their enchanting glamour and charm make them the perfect focal point for engagement rings.

Up until the early 1950s, the only diamond options for your engagement ring were mined diamonds. A new diamond has emerged, offering the elegance of mined diamonds without any of the downsides - the lab-grown diamond.

In this guide, we highlight the lab grown diamonds benefits to help you feel confident in choosing this diamond for your engagement ring.

The Top 6 Lab Grown Diamond Benefits

When it comes to lab-grown diamonds vs earth-grown diamonds, there are numerous advantages of lab grown diamonds.

We highlight the 6 benefits of choosing these stunning engineered diamonds for your engagement ring:

1. Identical Look to Mined Diamonds

Lab-grown diamonds share the same physical, chemical, and optical properties as mined diamonds. Their matching brilliance and sparkle make their appearance indistinguishable from diamonds sourced from the Earth. For lab-grown diamond engagement rings, they exude the same look and romance as those with natural diamonds.

2. Ethical Choice

When you choose a lab-grown diamond engagement ring, you are choosing ethically sourced diamond jewellery. These gems are created in controlled, humane conditions. This eliminates concerns about 'blood diamonds' or worker exploitation that can occur in diamond mining.

3. Better for Budget

Lab-grown diamonds offer a more budget-friendly alternative for your engagement ring. These diamonds can be between 40% - 60% more affordable than naturally sourced diamonds. This price difference means you could invest in a larger gem or a higher-quality diamond for the same budget. We highlight the reasons why lab-grown diamonds are generally more affordable:

Creation Process

Diamond mining requires vast amounts of labour and machinery, which increases the overall cost of the diamonds. The process of creating lab-grown diamonds is more efficient and less resource-intensive than mining. This helps reduce the total cost of the diamonds.

Variety of Options

Lab-grown diamonds are created in a controlled environment. This enables the production of diamonds with specific qualities and characteristics, allowing for a wide range of options to suit different preferences and budgets.

Abundance

The rarity of natural diamonds contributes to their high cost. Lab-grown diamonds can be produced in a few weeks using advanced technologies, making them more accessible. The abundant supply of these lab-crafted gems makes them a more affordable alternative.

Faster Supply

The supply chain for lab-grown diamonds is much shorter and more streamlined than that of mined diamonds. These diamonds go from the lab to the jeweller, reducing the total costs.

Competitive Market

The value of mined diamonds is controlled by a few large companies that can manipulate the supply to keep prices high. The market for lab-grown diamonds is more competitive and dynamic, keeping prices more consumer-friendly.

4. Sustainable Option

Lab-grown diamonds offer a more sustainable choice for your engagement ring. The diamond extraction process during diamond mining damages ecosystems and impacts surrounding local communities. Lab-grown diamonds are created without these harmful impacts, making them a sustainable, environmentally friendly option.

Certain lab-grown diamonds will be more sustainable than others. This will be based on the energy source used for creating the diamond. If the energy source stems from a renewable energy source, you can then confidently choose this sustainable diamond for your eco-conscious engagement ring.

5. Superior Quality

Lab-grown diamonds can offer superior quality in terms of clarity and purity. The controlled conditions in which they grow allow for minimal inclusions and blemishes, resulting in a purer, more flawless gem. This means your lab-grown diamond can potentially sparkle with even more brilliance than an earth-mined diamond.

6. Wide Range of Choices

The process of creating lab-grown diamonds also allows for a broader range of choices in terms of colours and grades. In the past, certain colours and grades of diamonds were rare, making them extremely expensive. Lab-grown diamonds break free from these limitations, giving you a vast array of stunning options to choose from.

Embrace the Brilliance of Lab-Grown Diamonds with Marlow's Diamonds

Lab-grown diamonds shine brightly as an excellent choice for your engagement ring. These ethical diamonds offer the identical aesthetic of mined diamonds, with the added benefits of sustainability, affordability, and higher quality.

Explore Marlow's Diamonds' collection of engagement rings with lab-grown diamonds to begin your journey towards forever.

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6 Benefits of Lab Grown Diamonds | Marlow's Diamonds

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Discover the benefits of lab grown diamonds! From ethical sourcing to superior quality, explore how these diamonds are a great choice for an engagement ring.

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The jewellery industry is seeing increased interest in pre-loved, upcycled and repaired products as consumers embrace the circular economy. (Novuna. (2023). Jewellery trends: the rise of the circular economy. [online] Available at: https://www.novuna.co.uk/news-and-insights/consumer-finance/the-rise-of-the-circular-economy/ [Last Accessed 9 Nov. 2023].

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"Lab diamonds are a responsible choice since they are grown with precise technology that involves no mining."

"By 2025, 50% of our lab diamonds will come from certified sustainable sources."

Brilliantearth.com. (2023). Available at: https://www.brilliantearth.com/en-gb/lab-created-diamonds/ [Accessed 3 Dec. 2023].

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"E-waste for your waist"

"Shine Bright, Recycle Right!"

"Wear your passion, recycle with fashion"

"Get you a bling that doesn't sting"

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According to the Syria Earthquake 2023 RDNA, physical damages caused by the earthquake are estimated at US$3.7 billion, while losses are estimated at US$1.5 billion, bringing the total estimated impact to US$5.2 billion. Losses account for reduced output in productive sectors, lost revenue, and higher operating costs in the provision of services. 

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According to the Syria Earthquake 2023 RDNA, physical damages caused by the earthquake are estimated at US$3.7 billion, while losses are estimated at US$1.5 billion, bringing the total estimated impact to US$5.2 billion. Losses account for reduced output in productive sectors, lost revenue, and higher operating costs in the provision of services. 

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( World Bank. (n.d.). Earthquake undermines Syria’s Economic Outlook, Compounding Dire Socio-Economic Conditions, and Internal Displacement. [online] Available at: https://www.worldbank.org/en/news/press-release/2023/03/17/earthquake-undermines-syria-s-economic-outlook-compounding-dire-socio-economic-conditions-and-internal-displacement. (Last Accessed 9th October 2023)

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GDP contraction expected to widen by 2.3 percentage points in 2023. Physical damages and losses estimated at US$3.7 billion and US$1.5 billion, respectively. Recovery and Reconstruction needs estimated at US$7.9 billion over 3 years.
WASHINGTON, March 18, 2023 - Syria's real GDP is expected to contract by 5.5% in 2023 following the February 6 and February 20 earthquakes that hit the Northern and Western parts of the country, according to a new World Bank damage assessment released today. Economic growth may contract further if reconstruction progress is slower than expected, given limited public resources, weak private investment, and limited humanitarian assistance reaching the affected areas.

The Syria Earthquake 2023 Rapid Damage and Needs Assessment (RDNA) presents an assessment of the impact of the earthquake on physical assets, infrastructure, and service delivery in the six most affected governorates. It provides a preliminary estimate of infrastructure reconstruction and service delivery restoration needs in the immediate and short-term, based on publicly available information, remote data sources and sensing techniques. The RDNA also analyzes the macroeconomic and socioeconomic impacts of the earthquake to understand anticipated repercussions on the economic outlook and on the well-being of the Syrian people.

According to the Syria Earthquake 2023 RDNA, physical damages caused by the earthquake are estimated at US$3.7 billion, while losses are estimated at US$1.5 billion, bringing the total estimated impact to US$5.2 billion. Losses account for reduced output in productive sectors, lost revenue, and higher operating costs in the provision of services. Housing is the most severely affected sector (24% of total damages), followed by transport, environment (the associated cost of clearing the rubble) and agriculture. In terms of losses, the agriculture sector incurred the heaviest toll with the gap in access to food estimated at US$1.3 billion (83% of total losses). The governorate of Aleppo suffered the greatest damages (44% of total damages, predominantly in housing then agriculture), followed by Idlib (21%). The city of Aleppo also topped the list of mostly affected cities with almost 60% of total damages, followed by Latakia (12%) and Azaz (10%).

Syria's real GDP contraction is projected to widen by 2.3 percentage points in 2023 because of the earthquake, on top of an earlier projected contraction of 3.2% in 2023 ( Syria Economic Monitor - Winter 2022/2023). The additional contraction is primarily driven by the destruction of physical capital and disruptions in trade activity. Inflation is expected to increase substantially, primarily driven by the reduction in goods available, an increase in transport costs, and a rise in overall demand for reconstruction material.

Twelve years of conflict have raised the population's vulnerability to crises and natural disasters. The earthquake has led to a significant deterioration in humanitarian conditions, particularly at the level of food security and housing precariousness. Vulnerable segments of the population, such as, women, children, the elderly, and those with disabilities, as well as the poor, were hit hardest. Earthquake affected areas were further home to almost 3 million internally displaced people (IDPs) or 50% of Syria's total IDP population who were already facing severe welfare challenges.

"The recent earthquake exacerbates the already dire consequences of the 12 year-long conflict for the people of Syria", said Jean-Christophe Carret, World Bank Country Director for the Middle East Department. " The World Bank hopes that this rapid damage and needs assessment will help inform key players on the needs associated with this devastating disaster and contribute to encourage international response efforts."

The RDNA estimates recovery and reconstruction needs across the six assessed governorates at US$7.9 billion, with needs in the first year following the earthquake estimated at US$3.7 billion and at US$4.2 billion in the two consecutive years. The agriculture sector registered the largest needs (27% of total needs), followed by housing (18%), social protection (16 %) and transport (12%).

In the early recovery period (up to one-year post-earthquake), response efforts should prioritize the most urgent needs of affected communities, including emergency shelter, food, water, and health services. In parallel and over the two following years, efforts should gradually shift towards rebuilding damaged infrastructure and restoring essential services, as well as supporting affected communities to rebuild their livelihoods and promote sustainable development.

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About the Syria Earthquake 2023 RDNA:
The RDNA follows a globally established and recognized damage, loss, and needs assessment methodology jointly developed by the WBG, EU, and the UN. This methodology has been applied globally in post-disaster and conflict contexts to inform recovery and reconstruction planning. This assessment relies on remote data sources including satellite imagery, (social) media analytics, anonymized cellphone data, night lights data, publicly available information, and partner organizations' data. Whenever possible, RDNAs are carried out with a government counterpart to promote ownership and to validate data. However, given the situation in Syria, this RDNA was conducted solely by the World Bank.

Damages and losses are calculated according to actual or estimated pre-earthquake baseline of physical assets. The RDNA assesses (i) damages to physical assets; (ii) ensuing economic losses; and (iii) the reconstruction and recovery needs. The quantitative results and qualitative analysis of all three were utilized to assess the macroeconomic and socio-economic impact. The RDNA does not consider pre-existing damages caused by the conflict, it only considers damages caused by the earthquake.

The RDNA covers all 6 governorates most impacted by the earthquake: Aleppo, Hama, Idlib, Latakia, Raqqah and Tartous, with an in-depth analysis of 9 cities: Aleppo, Harem, Jableh, Afrin, Ad-Dana, Jandairis, Azaz, Sarmada, and Latakia. The assessment spans 10 distinct sectors and 4 cross-cutting areas and looks at the macroeconomic and socio-economic impacts as well. Results are presented by sector, by city, by governorate, by area of control, and at the aggregate level.
Syria Earthquake 2023 RDNA and Syria GRADE report:
The RDNA follows an initial assessment conducted by the World Bank known as Global Rapid Post-Disaster Damage Estimation (GRADE) that estimated initial direct physical damages in Syria between US$2.7 billion and US$7.9 billion. While the GRADE focuses on physical damages and relies largely on earthquake damage modelling and exposure analysis, the RDNA provides sectoral damages, economic losses, and recovery needs, estimated through various data acquisition and triangulation tools. Difference in the methodology and scope explain the variation in GRADE and RDNA results, however, both estimates broadly fall within the same range.
For more information on the World Bank Analytical Work on Syria: https://www.worldbank.org/en/country/syria

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Earthquake undermines Syria's Economic Outlook, Compounding Dire Socio-Economic Conditions, and Internal Displacement

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GDP contraction expected to widen by 2.3 percentage points in 2023. Physical damages and losses estimated at US$3.7 billion and US$1.5 billion, respectively. Reconstruction needs estimated at US$7.9 billion over 3 years.

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"During HPHT, pure carbon is pressed within a metal cube and exposed to immense heat and pressure through electric pulses. Eventually, the carbon breaks down and crystallises into a diamond."

Queensmith. (2022). How Are Lab Grown Diamonds Made? [online] Available at: https://www.queensmith.co.uk/diamond-guides/lab-grown-diamonds/how-are-lab-grown-diamonds-made#:~:text=During%20HPHT%2C%20pure%20carbon%20is,and%20crystallises%20into%20a%20diamond. [Accessed 2 Dec. 2023].

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Sustainable

Quality

Premium

Transparency with the customer

Delicate Design

Made from E-waste

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“You can’t, all of a sudden, from one day to another, become a really amazing ethical, eco-friendly company,” says Raquel Alonso-Perez, curator of Harvard’s Mineralogical and Geological Museum.

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“You can’t, all of a sudden, from one day to another, become a really amazing ethical, eco-friendly company,” says Raquel Alonso-Perez, curator of Harvard’s Mineralogical and Geological Museum.

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“You can’t, all of a sudden, from one day to another, become a really amazing ethical, eco-friendly company. It doesn’t happen that way,” said Alonso-Perez. “The idea is to have people leave with the sense that we can do it, and we are on the right track. That it’s not too late.”

Correspondent, C.M.-M.H. (2023). Environmental, ethical concerns facing jewelry industry examined at summit. [online] Harvard Gazette. Available at: https://news.harvard.edu/gazette/story/2023/06/environmental-ethical-concerns-facing-jewelry-industry-examined-at-summit/. [Last Accessed 9 Nov. 2023]

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Aubade Jewelry. (2022). Jacquie Aiche | Aubade Jewelry. [online] Available at: https://www.aubadejewelry.com/designers/jacquie-aiche [Accessed 10 Jan. 2024].

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Since 2007, Jacquie Aiche has been creating crystal and gemstone jewelry that is designed to empower, handmade in her Los Angeles studio.

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France moves first on eco-label regulations

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France moves first on eco-label regulations

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"The legislation requires fashion brands to provide consumers detailed information about the environmental qualities and characteristics of the products they purchase."- This will include information such as reparability, recyclability, sustainability, re-use possibilities, recycled material content and the presence of plastic microfibres.

( Shakespeare, D. (2023). France moves first on eco-label regulations. [online] Apparel Insider. Available at: https://apparelinsider.com/france-moves-first-on-eco-label-regulations/. (Last Accessed 6th October 2023 ))

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Lylies Jewellery ( Brand I'm doing extension to) - LYLIE Jewellery. (n.d.). Sustainable Fine Jewellery - Made from Salvaged Gold and Silver. [online] Available at: https://lylies.com [Last Accessed 20 Oct. 2023].

1. Jacquie Aiche - Personal jewellery using hand selected minerals and crystals
( jacquieaiche.com. (n.d.). Fine Body Jewelry | Handmade Gold Diamond Body Chains. [online] Available at: https://jacquieaiche.com/collections/gold-diamond-body-jewelry [Last Accessed 11 Oct. 2023].

2. Maria Tash- Intersection of fashion jewellery. Each piece is made to fit like a second skin

3. Naiia- empowering individuals to express themselves and feel confident in their own skin. Through her designs, she seeks to instill a sense of empowerment and self-assurance in those who wear her creations. -

14K gold-filled jewelry is water resistant and hypoallergenic

Naiia offsets 100 lbs of carbon for every sale with Salt, a company helping to protect and restore ecosystems and livelihoods for communities in Kenya and the Amazon.

( NAiiA. (n.d.). Our Story - NAiiA Jewelry. [online] Available at: https://shopnaiia.com/en-gb/pages/our-story-1 [Last Accessed 11 October 2023].

4. Claire's -

SitePoint (2019). Claire’s US | Fashion Jewelry & Accessories | Claire’s US. [online] Claires.com. Available at: https://www.claires.com/us/ [Last Accessed 9 Dec. 2019].

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Indirect Competitors ( Basic Jewellery Brands)

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Indirect Competitors ( Basic Jewellery Brands)

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1. Anita Ko - Contemporary, luxury pieces with unique twist

2. Sophie Bille Brahe- Romantic Style sensibility

3. Mejuri -  Ethically sourced metals & stones, RJC certified responsibly sourced or recycled gold, fair labor, gives back to BIPOC & nonbinary communities

4. Aurate - Ethical working conditions, seventh-generation artisans, sustainably sourced, conflict-free, & recycled materials, gives back to various causes

5. Elli Jewellery - Our own manufactory enables 100% transparency in production and gives us the opportunity to show you the origin of your jewelry. Incidentally, JULIE & GRACE is a member of Amfori, an organization that works to improve social and ecological standards in companies. All of our jewelry is made under fair working conditions.
Jewelry, E. (n.d.). Body Chain Balls. [online] Elli Jewelry. Available at: https://ellijewelry.com/en/products/taillenkette-body-chain-kugelkette-925-silber-1?variant=45482582114587 [Last Accessed 18 Oct. 2023].

6. Alighieri- Creating our jewellery in the UK supports us in our efforts to reduce our carbon footprint

Jewellery, A. (n.d.). People and Planet. [online] Alighieri. Available at: https://www.alighieri.com/pages/people-and-planet [Last Accessed 18 Oct. 2023].

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40 billion plastic kitchen utensils are used and discarded each year. Many kitchen utensils, such as spoons, forks, and knives, are plastic for easier disposal.

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40 billion plastic kitchen utensils are used and discarded each year. Many kitchen utensils, such as spoons, forks, and knives, are plastic for easier disposal.

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"By 2040, there will be 1.3 billion tonnes of plastic wastes present in the environment."

Anon, (2022). Plastic Waste Statistics: A Deep-Dive | SeedScientific. [online] Available at: https://seedscientific.com/environment/plastic-waste-statistics/#:~:text=40%20billion%20plastic%20kitchen%20utensils. (Last Accessed 10th October 2023)

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An average environmentally conscious individual could probably recite several plastic waste statistics in any given conversation to spread awareness about the material's dangers to the planet.

Such a negative view of plastic did not always exist, though.

Undoubtedly, plastics have helped make a vast array of commodities more affordable, adding vitality to many economies.

The surge in plastic production over the decades has contributed to the prosperity of many people.

Unfortunately, the world's plastic appreciation has turned into an addiction. What was once instrumental in conserving nature is now destroying the planet.

The global plastic waste generation statistics and facts below paint an inconvenient picture of our unhealthy dependence on this synthetic material.

General Plastic Waste Statistics

1. Nearly 300 million tonnes of plastic wastes are produced every year.

Between the 1950s and 1970s, plastic waste was manageable due to the relatively small amount of plastics. However, plastic production has skyrocketed in the following decades, and so does plastic wastes.

Currently, the world produces approximately 300 million tonnes of plastic wastes per year based on world plastic waste statistics. This almost equaled the combined weights of the total human population.

2. By 2040, there will be 1.3 billion tonnes of plastic wastes present in the environment.

As more plastics are produced globally, and only a tiny portion of this is recycled, this generates more plastic wastes.

As to the extent of the increase of plastic waste, statistics suggest there will be 1.3 billion tonnes of plastic garbage discarded on land and in bodies of water by 2040.

3. 10 million tons of plastic debris reach marine environments every year.

According to the plastic waste in the ocean stats, this is equivalent to more than one garbage truck of plastic thrown out into the seas per minute.

For this reason, many experts projected that plastics would outweigh the fish in the ocean by 2050.

4. 50% of all plastics produced each year are single-use.

As its name implies, single-use plastic is used for a few minutes only and then thrown away.

Single-use plastic waste statistics show 380 million tons of single-use plastics (or 50% of the total plastic production) are made each year.

Since we use them only once, the same amount of plastic becomes trash in a year.

5. 40 billion plastic kitchen utensils are used and discarded each year.

Many kitchen utensils, such as spoons, forks, and knives, are plastic for easier disposal. Some thrilling plastic utensil waste statistics tell us that are 40 billion plastic spoons, forks, and knives are used and thrown away each year. Can you imagine how much of a waste these things make?

6. About 500 billion single-use plastic bags are used worldwide every year.

This is among the most concerning single-use plastic waste statistics ever recorded. Many parties are to blame, but shoppers and retailers deserve special mentions.

7. The number of plastic bottles used worldwide per day exceeds 100 million.

Plastic bottles are used everywhere and for various purposes. They serve as containers for many things like beverages, cosmetic products, pharmaceutical products, etc.

According to plastic bottles waste facts, the world uses more than 100 million plastic bottles used every single day.

8. Plastic wastage is growing at an annual rate of 9%.

Did you know the amount of plastic packaging thrown each year can circle the globe four times? You read it right!

And there's going to be more as according to plastic packaging waste statistics, plastic wastage is growing at an annual rate of 9%.

9. Every single person uses more than 700 plastic bags per year.

That equals 160,000 bags used every second and 5 trillion for the entire year. Moreover, plastic bags waste statistics suggest that this total number of plastic bags can cover an area that's double France's size.

Intriguing US Plastic Waste Statistics

10. The US is the world's top generator of plastic waste.

A recent study finds the US as the world's number one generator of plastic waste. It's also the third contributor to ocean plastic waste.

As far as the US plastic waste statistics by state are concerned, Michigan produces more waste than the other states. Its landfills had the highest amount of trash, accounting for over 62 tons per person.

11. More than 60 million plastic water bottles are thrown in the US each day.

America is the 20th-highest contributor to plastic pollution on Earth.

In terms of plastic water bottles alone, they throw away more than 60 million of them every single day, as the statistics on plastic water bottle waste show.

What's more bothersome is that many litter the country's streets, waterways, parks, and other areas.

12. There are 27 million tons of plastic in landfills in the US.

Landfills are considered the oldest form of waste disposal. The US Environmental Protection Agency or EPA plastic waste disposal statistics reveal that landfills contained 27 million tons of plastic in 2018.

That accounts for 18.5% of all municipal solid waste landfilled in the US.

13. The US generates more than 35 million tons of plastics but recycles just 8.3% of it.

According to the latest official statistics on plastic bottle waste, the country's recycling rates for polyethylene terephthalate (PET) and high-density polyethylene (HDPE) bottles were 29.1% and 31.2%, respectively.

For a nation with the largest economy and represents only 4% of the global population but produces 12% of the municipal waste worldwide, America has to do more.

14. The US produced more than 14.5 million tons of plastic containers and packaging.

The latest US plastic waste statistics by type indicate that the country produced more plastic containers and packaging, with this category having the most plastic tonnage.

There are many types of plastic under this category, including bags, PET bottles, sacks, jars, wraps, and many other containers and packaging.

15. More than 2 million tons of plastic bottles are thrown in US landfills.

We said earlier that there are over 27 million tons of plastic in US landfills. According to the plastic water bottle waste statistics, more than two million of these are plastic water bottles.

With 1,000 Americans opening a bottle of water every second, this does not come as a surprise.

16. In 2018, every average individual in the US generated 4.9 pounds of municipal solid waste per day.

If there's one particular thing an average person in the US can produce each day, it's solid waste. The amount is 4.9 pounds, as the statistics about plastic waste per person indicate.

Multiplying that by the number of persons in the country and by the number of days in a year will result in 292.4 million tons of MSW generated the entire year.

Plastic Pollution Statistics: Their Adverse Effects

17. Australia's bottled water industry, worth over half a billion dollars, generates more than 60,000 tons of greenhouse gas emissions every year.

This is the same level of air pollution 13,000 cars can emit over 12 months. This is perhaps one of the facts about human health and plastic waste that has yet to enter the public consciousness.

18. Being able to last for up to 1,000 years means every plastic bag can kill numerous animals before it finally disappears.

Lengthy disintegration is a well-known plastic bag waste fact. For this reason, every piece of plastic debris could have countless casualties throughout its life span.

Once swallowed by a creature, the plastic will be re-released in the environment after its victim's body decomposes. Then, the material can continue harming more wildlife for hundreds of years.

19. Around 70,000 microplastics are consumed by an average person each year.

According to a study showing plastic pollution waste statistics, this amount, if broken down, is equivalent to approximately 100 bits of microplastic in just a single meal.

No wonder even those who eat healthy foods develop serious illnesses. Those microplastics might be the culprit.

20. 1 million marine animals die due to plastic pollution every year.

Given the significant amount of plastic waste reaching the oceans per year, it's not surprising how many marine lives they intoxicate and kill.

An alarming plastic waste stat specifies that one million marine animals die each year due to plastic waste pollution.

If this remains uncontrolled, the possibility of plastic waste outnumbering marine lives in the future is not far from happening.

21. On average, there are 325 microplastic particles present in one liter of bottled water.

A recent study uncovering some facts about plastic water bottles waste found that 93% of the 259 bottles of water tested contain microplastics.

Moreover, each liter of bottled water has an average of 325 microplastic particles. This means that drinking bottled water may not be entirely safe for humans, no matter how nice its packaging looks.

Some Plastic Waste Facts You May Not Know

22. The average working life of a plastic bag is 15 minutes.

This is the origin of many plastic bag waste statistics. Plastic bags are often used just once and then tossed.

Due to poor management, our trash is usually not recycled, which is why it eventually finds its way into the ocean, staying there for at least half a millennium.

Let that sink in for a minute.

23. In 2018, Collins Dictionary declared "single-use" word of the year.

This recognition is a testament to the troubling plastic shopping bag waste statistics.

The word usage increased fourfold between 2013 and 2018, which may also point to the increasing awareness about the world's "single-use plastic" conundrum.

24. 75% of all plastic produced has become waste.

Statistics about plastic waste denote that three-fourths of all plastic ever produced is now garbage. This only means just 25% of this is being used.

If that's the case, then plastics are made to serve their beneficial purposes less and pollute the environment more.

25. Half of all seabird species ingested sea debris.

Seabirds are among the most endangered bird species worldwide. It's just disheartening that consuming plastic wastes contributes to their extinction.

Statistics on plastic waste affecting animals revealed facts that are hard to digest.

Accordingly, half of all seabird species are known to ingest sea debris. What's worse, this number will escalate to 99% by 2050.

26. It takes around 500-1,000 years for plastics to decompose.

Here's one of the crazy facts about plastic waste you may not be aware of - plastics stay way longer than humans do on Earth.

You and your generations may no longer be alive, but the plastics made yesterday and today will be there for up to a thousand years.

27. Unlike traditional plastic bottles that can take up to 1,000 years to biodegrade, edible water containers can harmlessly break down in six weeks.

Ooho!, Skipping Rocks Lab's breakthrough product is perhaps the most exciting solution to one of the most undeniable plastic bottle waste facts.

28. Plastic bottles are the third most collected plastic trash on beaches in more than 100 counties.

During its annual beach cleanup drive, the Ocean Conservancy uncovered some plastic water bottle waste facts.

Accordingly, plastic bottles are the third most collected garbage item from beaches in more than 100 countries. With this result, the organization aims to ban plastic bottles next to plastic shopping bags.

Shocking Plastic Waste in the Ocean Facts & Statistics

29. China, Indonesia, the Philippines, Vietnam, and Sri Lanka together account for about 60% of all the plastic in the ocean.

Collectively, these five Asian nations are home to more than 1.9 billion people. Three of them belong to the 15 countries with the longest coastlines on the planet.

Regarding their contribution to plastic waste in oceans, facts and statistics show it's about 60% in total.

30. 73% of all litter on beaches worldwide is plastic.

Beaches are undeniably one of the best places to relax and have fun. But reflecting on the amount of plastic waste in the ocean statistics tell us can be disheartening.

Beach litters worldwide are 73% plastic, comprising food wrappers, bottles, cigarette butts, grocery bags, etc.

31. There are around 200 million tonnes of plastic waste in the Atlantic Ocean.

Regarding the current amount of plastic waste in the Atlantic Ocean, stats show that the world's second-largest ocean has an estimated 200 million tonnes. This is at least ten times more than previously believed.

32. In the United Kingdom, about 5,000 pieces of plastic waste per mile litter the beach.

If you walk on an average British beach, you will likely find more than 150 plastic bottles every mile. Plastic bottle waste management stats indicate that Europe scores the highest in terms of trash management. But the UK needs to do more.

33. 1 million seabirds and 100,000 turtles and marine mammals die due to plastic entanglement and ingestion every year.

Recent plastic waste stats showed that plastic pollution is affecting 100% of examined sea turtles. The same results were found in 59% of whales, 40% of seabird species, and 35% of seals.

34. The world's five ocean gyres are causing millions of garbage pieces (most of which is plastic) to collect in one area due to current circulation.

Those tons of debris collected in the ocean have formed patches. The Great Pacific Garbage Patch is the largest of the five giant garbage patches.

Global plastic waste statistics show that it comprises nearly 1.8 trillion pieces of garbage. Such an amount can cover an area that's double the size of Texas.

35. Over 90% of plastics in the oceans are brought by ten rivers alone; 8 are in Asia, and two are in Africa.

If you want to know more facts about plastic waste and where it comes from, pay attention to the rivers of Chang Jiang, Indus, Huang He, Hai He, Nile, Ganges-Brahmaputra-Meghna, Zhujiang, Amur, Niger, and the Mekong.

These water bodies serve as the world's primary channels of plastic pollution from deep inland to vast marine environments.

36. By 2040, the amount of plastic waste in the ocean will triple.

One of the worrying facts about plastic waste many may not be aware of is that there will be 29 metric tons of plastic waste flowing into the oceans two decades from now.

The increase in plastic production will directly influence the rise in plastic waste pollution. This only suggests that environmental campaigns curb the issue with little progress.

Plastic Waste Recycling Stats

37. About 91% of plastic is not recycled.

Six decades of plastic mass production resulted in 6.3 metric tons of trash, only 12% of which has been incinerated.

The remaining 79% of plastic waste either sits idly in landfills or finds its way into the natural environment. Statistics on global plastic waste further indicate that only 9% of plastic is recyclable.

38. 90.5% of plastic waste ever made has never been recycled.

In 2018, the UK's Royal Statistical Society made this stat of the year. Indeed, it is one of the shocking statistics about plastic waste out there.

39. Norway has the highest PET recycling rate of 97%.

Norway leads the world in recycling, having the highest polyethylene terephthalate (PET) recycling rate of 97%, PET plastic waste statistics show. The country attributes this achievement to its efficient deposit return scheme.

40. 100% of plastics will be recycled in France by 2025.

The French government has boldly committed to developing systemic solutions based on the dreadful facts on plastic waste.

In 2018, Brune Poirson, Secretary of State to the Minister for the Ecological and Inclusive Transition, said that the country's circular economy roadmap is set to create new jobs and boost France's competitiveness.

41. By 2050, landfill plastic waste will be 35,000x as heavy as the Empire State Building.

This statistic about plastic waste will become a reality if our recycling efforts don't improve in the future.

Posterity will have to deal with at least 12 metric tons of plastic in landfills and face the consequences of such mountains of long-lasting litter.

42. South Africa has turned nearly 40,000 liters of plastic milk bottles into over 400 meters of roads.

The alarming plastic bottle waste statistics have inspired recyclers in the country to be more innovative.

Accordingly, they have been using pellets made from recycled HDPE to substitute for 6% of the asphalt's bitumen binder. As a result, one ton of asphalt can contain up to 128 recycled milk bottles.

The Chile-based start-up Algramo uses vending machines to distribute bulk staples at affordable prices to communities.

It also promotes reusable containers to over 1,000 convenient stores nationwide, statistics of plastic waste disclosed. The start-up offers discounts on future purchases to customers who will bring the same plastic package.

44. Germany has the highest recycling rate of about 56%.

Somehow, Germany offers hope to a world drowning in garbage, thanks to its ability to recycle 56% of its waste, recycling stats confirm. The country effectively implements strict waste segregation rules to become a role model for recycling.

45. Only 14% of the world's plastic waste is recycled.

There's a vast amount of plastics produced each year, but only 14% of it goes to the recycling facilities. This means the remaining high percentage ended up in the environment. This results in about $80-120 billion losses per year.

In the US, the EPA plastic waste statistics reported that only 13.6% of the 14.5 million tons of plastic packaging and containers generated in 2018 were recycled.

Worldwide Plastic Waste Statistics & Regulatory Initiatives

Knowing how much plastic is in the ocean now, more and more world leaders have begun to do their share in addressing one of the most pressing environmental challenges of the 21st century.

Some countries have banned single-use plastics, while others have taken the initiative to build more recycling plants.

47. Kenya and some other countries have banned the use of plastics.

In 2017, Kenya proposed a law prohibiting plastic bags elsewhere in the country, a plastic waste fact that inspired other countries to follow.

Anyone caught violating this law may face imprisonment of up to four years or pay the amount of $40,000.

Meanwhile, countries such as France, China, Italy, and Rwanda have either banned, partially banned, or imposed a tax on single-use plastic bags.

48. Carlsberg's traditional beer holders have become 76% less harmful to the environment after the company bid farewell to plastic multipack rings.

The Danish brewer has begun using holders with recyclable glue instead. While the global beer industry needs to step up its game to pull down the statistics on plastic waste, Carlberg's sustainability shift may pressure its competitors to follow suit.

49. Sodexo has stopped using plastic bags and stirrers at its 13,000 locations.

The decision seeks to address the growing public concern regarding controversial plastic bag waste facts. The food service giant believes this move will easily prevent 245 million single-use items from ending up in landfills or natural environments.

Although Sodexo has yet to phase out plastic straws, the company has stopped offering them and started giving them by request only.

50. Red Lobster will prevent the use of 150 million plastic straws at its hundreds of restaurants every year beginning in 2020.

The seafood leviathan plans to offer eco-friendly alternatives as part of its social responsibility for driving down the problematic plastic waste issue.

Based on plastic straw waste statistics, this initiative will result in 150 million fewer plastic straws used in restaurants.

51. Disney's ban on some single-use plastics eliminates the use of 175 million straws and 13 million stirrers at its theme parks and resorts every year.

Banning single-use plastics at Disneyland could reduce 175 million straws and 13 million stirrers being thrown as garbage per year, the US plastic waste facts suggest.

With this in mind, the entertainment behemoth plans to make its locations free of polystyrene cups and sell reusable shopping bags instead of disposable ones.

52. Implementing reusable systems in food ordering services helped reduce utensil use by 88%.

A key figure we can deduce from restaurant plastic waste statistics is the surge in single-use plastic packaging driven by the Coronavirus pandemic.

But a popular chain named Just Salad was able to find a way to reinstate zero waste policies into its online ordering platform.

That is to ask their customers if they want plastic utensils to go with their food orders. This resulted in a reduction of utensil use by 88% as well as saved the company money.

The Bottom Line

Indeed, the word plastic is not dirty but waste instead. Plastics have helped people and the economy in various ways.

However, people's mismanagement of plastic wastes damages the environment, endangers wildlife, and poses threats to human lives.

The eye-opening statistics about plastic food packaging waste, single-use bags, plastic bottles, etc., have been knocking some sense into more and more of us.

Beating our plastic addiction will not happen overnight, but we are finally on the road to recovery.

Frequently Asked Questions
Sources

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Plastic Waste Statistics: A Deep-Dive | SeedScientific

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Many people are already taking important steps to be more environmentally aware. Here are alarming plastic waste statistics that you should know.

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Ancient carbon in rocks releases as much carbon dioxide as the world's volcanoes

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Ancient carbon in rocks releases as much carbon dioxide as the world's volcanoes

# data[].attributes.body
ScienceDaily. (n.d.). Ancient carbon in rocks releases as much carbon dioxide as the world’s volcanoes. [online] Available at: https://www.sciencedaily.com/releases/2023/10/231004132437.htm [Last Accessed 10 October 2023].

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"People who are exposed to toxic air pollutants at sufficient concentrations, for sufficient durations, may increase their chances of getting cancer or experiencing other serious health effects, such as reproductive problems, birth defects, and aggravated asthma."

Electroplating - a method to put a metal coating onto an object, in our case a piece of jewellery, by placing it in a solution containing the metal to be plated and passing an electrical current through the piece and the solution.

COMMUNITY INFORMATION SHEET. (2005). Available at: https://www.epa.gov/sites/default/files/2017-06/documents/electroplating_comm_info.pdf.

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Jewelry is the top-invested accessories category at womenswear mass retailers, accounting for 40% of products.

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Jewelry is the top-invested accessories category at womenswear mass retailers, accounting for 40% of products.

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accounts.edited.com. (n.d.). Log In | EDITED Accounts. [online] Available at: https://app.edited.com/#retail/article/retail-mixed-cat-accessories-jewelry-220823 [Last Accessed 11 Oct. 2023].

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Jewellery is more emphasized in the women’s accessories portfolio, equalling 25% of new products vs. 22% in 2022

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Jewellery is more emphasized in the women’s accessories portfolio, equalling 25% of new products vs. 22% in 2022

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As demand for high jewelry intensifies, average prices have elevated by 20% in the US and 15% in the UK YoY, with all subcategories becoming more expensive, except rings and brooches in the US

accounts.edited.com. (n.d.). Log In | EDITED Accounts. [online] Available at: https://app.edited.com/#retail/article/retail-mixed-cat-accessories-jewelry-220823. (Last Accessed 11 October 2023)

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Consumers are forming stronger connections with brands that champion ethical production methods and sustainability initiatives. Waste management – food, electricals, plastic – is a growing concern; recovering waste materials is a tangible solution to minimising brands’ global footprint.

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Consumers are forming stronger connections with brands that champion ethical production methods and sustainability initiatives. Waste management – food, electricals, plastic – is a growing concern; recovering waste materials is a tangible solution to minimising brands’ global footprint.

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reports.mintel.com. (n.d.). Mintel Trends. [online] Available at: https://reports.mintel.com/trends/#/observation/1143053?fromSearch=%3Ffreetext%3Djewellery%26resultPosition%3D5 [Last Accessed 11 Oct. 2023].

(Mintel Report Titled - "The Royal Mint has launched a new product line made from recovered electronic waste."

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UK Jewellery Market size valued USD 4,336 million in 2021 and poised to grow at significant CAGR of 13.1% during 2022-2028.

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UK Jewellery Market size valued USD 4,336 million in 2021 and poised to grow at significant CAGR of 13.1% during 2022-2028.

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www.precisionbusinessinsights.com. (n.d.). UK Jewellery Market Size, Share, Growth, Trends Forecast To 2028. [online] Available at: https://www.precisionbusinessinsights.com/market-reports/uk-jewellery-market. (Last Accessed 13th October 2023)

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The UK is one of the market leaders in the electronic waste management industry, along with Germany, China, Italy, and France among the top five countries. UK's electronic waste management market was valued at $1,250 mil in 2021, processing over 4,336 thousand tonnes of waste.

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The UK is one of the market leaders in the electronic waste management industry, along with Germany, China, Italy, and France among the top five countries. UK's electronic waste management market was valued at $1,250 mil in 2021, processing over 4,336 thousand tonnes of waste.

# data[].attributes.body
GlobalData Plc (2017). Market value of E-Waste Management market in United Kingdom (2017 - 2025, USD Millions). [online] Globaldata.com. Available at: https://www.globaldata.com/data-insights/environment-waste-management/market-value-of-e-waste-management-market-in-united-kingdom-2081408/#:~:text=The%20UK%20is%20one%20of [Last Accessed 13 October 2023].

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What Is Ethical And Sustainable Jewelry? An Industry Deep-Dive

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What Is Ethical And Sustainable Jewelry? An Industry Deep-Dive

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Anon, (n.d.). What Exactly Is Sustainable and Ethical Jewelry? [online] Available at: https://www.sustainablejungle.com/sustainable-fashion/sustainable-and-ethical-jewelry/.

‌(Last Accessed 18th October 2023)

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Body Jewellery Is Having A Quiet Resurgence

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Body Jewellery Is Having A Quiet Resurgence

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"Chain belts decorated the waists of the supers at Karl Lagerfeld’s ’90s Chanel shows. Claudia Schiffer, Naomi Campbell, Beverly Johnson, Carla Bruni and Eva Herzigová wore sparkling chains with colourful bikinis (some with additional crystal embellishments) on the spring/summer 1995 runway."  - British Vogue

Nast, C. (2021). Body Jewellery Is Having A Quiet Resurgence. [online] British Vogue. Available at: https://www.vogue.co.uk/fashion/article/body-jewellery-trend. [Last Accessed 18th October 2023]

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Billie Eilish for British Vogue’s June 2021 issue. Craig McDean

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Nast, C. (2021). Body Jewellery Is Having A Quiet Resurgence. [online] British Vogue. Available at: https://www.vogue.co.uk/fashion/article/body-jewellery-trend. [Last Accessed 18th October 2023]

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Naomi Campbell for Chanel spring/summer 1995 / Courtesy of Vogue Runway

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Nast, C. (2021). Body Jewellery Is Having A Quiet Resurgence. [online] British Vogue. Available at: https://www.vogue.co.uk/fashion/article/body-jewellery-trend.

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Chained Elegance a contemporary form of body jewellery embraces delicate, dazzling chains that accentuate various body parts, creating a mesmerising and unique allure.

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Chained Elegance a contemporary form of body jewellery embraces delicate, dazzling chains that accentuate various body parts, creating a mesmerising and unique allure.

# data[].attributes.body
NARULA, A. (2023). Chained in bling: the Resurgence of Body Jewellery Trends. [online] Lifestyle Asia India. Available at: https://www.lifestyleasia.com/ind/style/jewellery/best-body-jewellery-to-add-to-your-bling-collection/ [Last Accessed 18 Oct. 2023].

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"Chains have long been associated with jewellery, symbolising strength, continuity, and interconnectedness." - Lifestyleasia 2023

"Expressions of art that bridge the gap between high fashion and body modification" - LifeStyleAsia 2023

"By embracing body chains, individuals celebrate their bodies, rejecting society’s expectations and asserting ownership over their appearance." - LifeStyleAsis 2023

“We believe you cannot talk about sustainability if you cannot talk about origin, which is why we have sought to address these issues by providing transparency and traceability along our supply chain, including for key raw materials, such as artisanal and small-scale gold and lab-grown diamonds,” - Tatlerasia 2023

"By 2025, an estimated 20 to 30 percent of global jewellery sales will be influenced by sustainably minded consumers. Traditionally seen as a risk-mitigation topic, leaders must now also embrace sustainability to win the trust of younger consumers and carve out a leadership position in a previously slow-to-act industry." - Mckinsey 2023

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Each year 100,000 marine animals and over 1 million seabirds die from ingesting plastic.

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Each year 100,000 marine animals and over 1 million seabirds die from ingesting plastic.

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By 2050 it is estimated that there will be more plastic than fish in the ocean.

Habits of Waste. (n.d.). Plastic Straws & Cutlery. [online] Available at: https://habitsofwaste.org/call-to-action/plastic-straws-cutlery/#:~:text=The%20average%20person%20uses.

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The global Body Jewelry market was valued at US$ 7828.8 million in 2022 and is projected to reach US$ 9795.7 million by 2029, at a CAGR of 3.3% during the forecast period.

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The global Body Jewelry market was valued at US$ 7828.8 million in 2022 and is projected to reach US$ 9795.7 million by 2029, at a CAGR of 3.3% during the forecast period.

# data[].attributes.body
www.linkedin.com. (n.d.). Body Jewelry Market, Global Outlook and Forecast 2023-2030. [online] Available at: https://www.linkedin.com/pulse/body-jewelry-market-global-outlook-forecast-2023-2030?trk=article-ssr-frontend-pulse_more-articles_related-content-card#:~:text=The%20global%20Body%20Jewelry%20market [Last Accessed 13 October 2023].

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The enormous opportunity of e-waste recycling

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The enormous opportunity of e-waste recycling

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83% of e-waste is not being collected, meaning there is a huge missed opportunity for the circular economy.

World Economic Forum. (n.d.). The Enormous Opportunity of e-waste Recycling. [online] Available at: https://www.weforum.org/agenda/2023/03/the-enormous-opportunity-of-e-waste-recycling/. [ Last Accessed 18th October 2023]

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Boris Johnson blasts Rishi Sunak’s plan to ban smoking for future generations (MACRO)

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Boris Johnson blasts Rishi Sunak’s plan to ban smoking for future generations (MACRO)

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"The ex prime minister said Mr Sunak's proposal would "criminalise yet another variety of ordinary behaviour" with "no thought to the consequences for those who have to make it work".

( The Independent. (2023). Boris Johnson blasts Rishi Sunak’s plan to ban smoking for future generations. [online] Available at: https://www.independent.co.uk/news/uk/politics/uk-ban-smoking-rishi-sunak-boris-johnson-b2425519.html [Last Accessed 6 October 2023].

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TikTok banned on all UK government devices

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TikTok banned on all UK government devices

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The British government said it would ban TikTok from government phones over fears that there could be a risk to ‘sensitive data’.

Many Western governments are concerned that the Chinese government could try to access users’ data from the app.

Moodley, K. (2023). TikTok banned on all UK government devices. [online] Channel 4 News. Available at: https://www.channel4.com/news/tiktok-banned-on-all-uk-government-devices [Last

Accessed 7 Nov. 2023].

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Cost of living crisis 'hitting women harder', says new debt charity report (MICRO)

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Cost of living crisis 'hitting women harder', says new debt charity report (MICRO)

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WOMEN are more likely to have energy debt, pay more on household essentials and have been disproportionately impacted by the cost of living crisis, new research has revealed.

(Beresford, A. (2023). Cost of living crisis ‘hitting women harder’, says new debt charity report. [online] Grampian Online. Available at: https://www.grampianonline.co.uk/buckie/cost-of-living-crisis-hitting-women-harder-says-new-debt-332259/ [Last Accessed 2 Nov. 2023].

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Superdry reports £148m loss as cost of living crisis affects recovery plans

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Superdry reports £148m loss as cost of living crisis affects recovery plans

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Superdry has swung to a near £150m loss and said it expected sluggish sales this year as the cost of living crisis hindered recovery plans at the struggling British fashion retailer.

(Sweney, M. (2023). Superdry reports £148m loss as cost of living crisis affects recovery plans. The Guardian. [online] 1 Sep. Available at: https://www.theguardian.com/business/2023/sep/01/superdry-hit-by-148m-loss-as-cost-of-living-crisis-affects-recovery-plans. [Last Accessed 1 Nov. 2023]

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SUSTAINABLE MARKET  Jewellery industry urged to see the light on sustainability

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SUSTAINABLE MARKET  Jewellery industry urged to see the light on sustainability

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“It’s not just darkness, it’s also light, because there are incredible opportunities to make this world a much better place through some of the work we do.” (Palmer, C. (2023). Jewellery industry urged to see the light on sustainability. Financial Times. [online] 7 Jul. Available at: https://www.ft.com/content/d8cdeca1-fd9a-4746-971e-af321659b1ec. [Last Accessed 9 Nov. 2023])

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(SUSTAINABLE MARKET) Can sustainability exist in the world of luxury jewellery and watches? 

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(SUSTAINABLE MARKET) Can sustainability exist in the world of luxury jewellery and watches? 

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“We believe you cannot talk about sustainability if you cannot talk about origin, which is why we have sought to address these issues by providing transparency and traceability along our supply chain, including for key raw materials, such as artisanal and small-scale gold and lab-grown diamonds,”

Katara, A. (2023). Can sustainability exist in the world of luxury jewellery and watches? Here’s what the experts say. [online] Tatler Asia. Available at: https://www.tatlerasia.com/power-purpose/sustainability/sustainability-high-jewellery-watchmaking [Last Accessed 5 Nov. 2023].

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"Consumers will expect the same level of customer service and attention to detail online as they do in stores, and with about 80 percent of fine jewellery purchases still made in stores in 2025"

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"Consumers will expect the same level of customer service and attention to detail online as they do in stores, and with about 80 percent of fine jewellery purchases still made in stores in 2025"

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Becker, S., Berg, A., Harris, T. and Thiel, A. (2021). Six shifts that will shape the jewellery and watch industry through 2025 | McKinsey. [online] www.mckinsey.com. Available at: https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion-watches-and-jewellery. [Last Accessed 5th Nov. 2023]

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Unleashing The Power Of AI: A Paradigm Shift In The Jewelry Industry

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Unleashing The Power Of AI: A Paradigm Shift In The Jewelry Industry

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Shah, A. (2023). Council Post: Unleashing The Power Of AI: A Paradigm Shift In The Jewelry Industry. Forbes. [online] 5 Oct. Available at: https://www.forbes.com/sites/forbesbusinesscouncil/2023/08/02/unleashing-the-power-of-ai-a-paradigm-shift-in-the-jewelry-industry/?sh=431132dc7b7e [Accessed 15 Nov. 2023].

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E-waste: the next frontier for sustainable business growth

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E-waste: the next frontier for sustainable business growth

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Circular Online. (2021). E-waste: the next frontier for sustainable business growth. [online] Available at: https://www.circularonline.co.uk/features/e-waste-the-next-frontier-for-sustainable-business-growth/ [Accessed 15 Oct. 2023].

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James Rigg, CEO of Trojan Electronics, examines why, despite consumers becoming increasingly eco-conscious, the scale of the e-waste problem continues to increase.

In recent years, the fashion industry's impact on the environment has become a hot topic for businesses and consumers alike, with most people understanding the phrase "fast fashion".

Comparatively, a third of consumers don't know what "e-waste" means. Short for electronic waste, e-waste refers to discarded electronic devices, such as smartphones, laptops, TVs, and appliances, that are no longer in use.

While eBay and the reality TV show Love Island have partnered up to encourage the public to prioritise pre-owned items over brand-new and cheaper alternatives, these behavioural changes haven't managed to reach the fast consumer electronics industry just yet.

A move towards a circular economy with less waste also provides a great opportunity for businesses to benefit financially.

With constant innovation ingrained into the tech industry, an ever-increasing pile of e-waste has followed. In 2022, the UK produced the second most e-waste in the world, and only 17% of e-waste is recycled globally.

This isn't the same as throwing away a plastic bottle. Electronics are expensive to manufacture and can generate significant profits. A move towards a circular economy with less waste also provides a great opportunity for businesses to benefit financially.

Financial Advantages

When devices pass their peak performance or no longer fit the user's needs, do they become obsolete? Not necessarily. Refurbishing and reselling is a sustainable and certified option that businesses of any size can take advantage of. By re-selling products at a slightly lower price, retailers and manufacturers can optimise revenue opportunities and gain some profit from all items.

Additional business growth and reduced profit loss from customer returns. It's a win-win situation for all involved.

Moreover, this strategy can introduce a new customer base, unlocking an additional revenue stream. By providing lower-cost items through refurbishment, customers who couldn't afford to purchase them at their initial prices now have access. This can increase a retailer's market share, by attracting cost-conscious customers, perhaps for the first time.

Misunderstandings

The knowledge that recycling is more sustainable and financially beneficial isn't exactly ground breaking, given changing societal attitudes. So why are e-waste statistics at such an alarming level?

Despite consumers becoming increasingly environmentally conscious, a common misconception persists that refurbished items are of lower quality. Many products are only returned due to minor technical faults or cosmetic damage, yet there is a hesitancy among retailers and manufacturers to resell refurbished items.

Fortunately, this belief is misguided. Electronic items are repaired and thoroughly tested to ensure they meet the same quality as new ones before being sold as refurbished products. Some refurbished products may even be superior, as they undergo a more rigorous inspection to ensure their reliability.

Existing supply chains make it difficult to recycle electronics circularly.

Despite this, recycling electronics is not as simple as plastic. Existing supply chains make it difficult to recycle electronics circularly, as they're set up to move materials through manufacturing and distribution.

Integrating recycled content into electronics production is a challenge for individual businesses, requiring supply chains to be reconfigured for repair, reuse, recycling and manufacturing.

Thankfully, professional return management companies can help businesses take full advantage of the benefits of refurbishing and recycling tech products. These companies offer expertise, support and guidance to make the process as seamless as possible.

They can effectively refurbish electronic items and resell them on external marketplaces or the retailer's own, providing complete control and bespoke service.

Changing Consumer Attitudes

Recent research has shown that consumer opinions about refurbished items are improving, despite the existing misconceptions. According to YouGov, over two-thirds of consumers worldwide have purchased a refurbished or recycled electronic item in the past.

The UK and US lead the way, with four in ten consumers opting for repurposed electronics. These shifts in consumer attitudes have opened a new market for refurbished products - financial savings were cited as the primary reason for over half of buyers (56%) on eBay.

The younger Generation Z demographic is even more open to the idea of refurbished technology, with this figure at 64%. As younger people become increasingly receptive to the concept of circularity, this trend is set to continue. Companies that invest in circularity can benefit from this significant financial opportunity.

The Environmental Impact

The more obvious upside to reselling refurbished electronics is its environmental benefits. Despite this rather undisputed argument and societal drive towards sustainability, the world has become less circular in recent years, as emphasised by the annual Circularity Gap Report.

We need to maximise circularity to protect resources and work towards decarbonisation. Refurbishing tech products is a clear way to achieve this, as electronic devices contain materials such as plastics and metals that take hundreds of years to degrade if simply discarded in landfills.

Reusing these materials through resale reduces the strain on natural resources caused by excessive manufacturing and can combat the complexity of electronic waste. Despite representing only 2% of solid waste streams, electronic waste represents 70% of hazardous waste in landfills.

We need to maximise circularity to protect resources and work towards decarbonisation.

The impact of returns of electronic products on the environment is staggering - 160,000 laptops are disposed of every day in the EU, and up to 18 million metric tonnes of carbon dioxide emissions are released into the atmosphere each year from the disposal of electronic devices.

Instead, by refurbishing these items, the emissions produced can be reduced by up to 50%, easing the strain on the environment caused by their disposal. While focusing on the bigger picture may seem separate from the concerns of individual businesses, half of CEOs now believe that climate risks will impact their firm's finances within a year.

Improving Stakeholder Satisfaction

The retail industry has recognised that being environmentally conscious not only benefits the environment but also their bottom line. With consumers demanding more environmentally friendly options and products, sustainability has become a major concern for the industry.

When deciding where to spend their money, consumers are increasingly looking for companies that prioritise environmental responsibility.

31% of consumers currently rank sustainability as the most important factor when purchasing electronic products, with design, brand name, and having the latest model trailing behind. As a result, committing to circular processes can lead to increased customer satisfaction, which in turn can lead to growing sales.

For investors, companies must operate sustainably to maintain shareholder value and comply with regulations. To attract additional investment, businesses must be transparent about their environmental, social and governance (ESG) initiatives.

Committing to circular processes can lead to increased customer satisfaction, which in turn can lead to growing sales.

In fact, according to a study by Deloitte, a higher ESG score can lead to a 1.2x increase in EV/ABITDA, making it a worthwhile endeavour for companies to prioritise sustainability.

Overall, reselling and refurbishing consumer electronics is a great way for businesses to make a positive impact on the environment while also maximising profits. This approach not only reduces their environmental footprint but can also generate additional revenue and increase stakeholder satisfaction.

For businesses wary of disrupting their processes, collaborating with supply chain partners and customers can enhance their ability to capture and reuse greater quantities of new materials from end-of-life electronics.

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E-waste: the next frontier for sustainable business growth

# data[].attributes.attachment_link.description
James Rigg examines why, despite consumers becoming increasingly eco-conscious, the scale of the e-waste problem continues to increase.

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The global e-waste management market was valued at $57.8 billion in 2022, and is projected to reach $244.6 billion by 2032,

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The global e-waste management market was valued at $57.8 billion in 2022, and is projected to reach $244.6 billion by 2032,

# data[].attributes.body
Allied Market Research. (2023). Allied Market Research. [online] Available at: https://www.alliedmarketresearch.com/e-waste-management-market [Accessed 5 Oct. 2023].

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The global e-waste management market was valued at $57.8 billion in 2022, and is projected to reach $244.6 billion by 2032, growing at a CAGR of 15.7% from 2023 to 2032.

E-waste refers to a waste from an electrical product that is no longer required. Electrical and electronic equipment, including all the parts, consumables, and spares that have been rejected from the manufacturing, refurbishing, and maintenance processes and entirely or partially thrown away as garbage by the customer, is referred to as e-waste. Electronic equipment waste contains metal, and the most harmful chemical compounds are far more hazardous than conventional trash. These characteristics of electronic trash have prompted the development of e-waste management techniques.

The key factor that is driving the growth of e-waste management market is the reduced lifespan of electronic devices and lack of precious metal sources. This is attributed to rapid technological development and ongoing product innovation. Manufacturers are introducing new products with additional features that are not very durable after 2- or 3-years products are becoming outdated thus forcing businesses to set-up e-waste collection centers and forming a large network for collecting e-waste. Furthermore, lack of rare and precious metal resources such as silver, gold, platinum, and others are driving manufacturers to use e-waste management approaches to recycle, repair and reuse electronic devices. However, the high recycling cost factor is hampering the growth of the e-waste management market. Lack of e-waste collection facilities and expensive processing techniques are creating obstruction for electronic device manufacturers to apply e-waste management approach. Moreover, initiatives taken by electronic manufacturers are providing a lucrative opportunity for e-waste management market growth. Various cell phone manufacturers are launching different initiatives to collect old phones from users who want technology upgradation. In addition, governments are also taking decisions by requesting manufacturers to develop internal e-waste management programs or to take assistance from third party e-waste management organizations to outsource e-waste initiatives.

The report focuses on growth prospects, restraints, and trends of the e-waste management market analysis. The study provides Porter's five forces analysis to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the e-waste management market.

The pandemic has significantly pushed the demand for e-waste management market. Post-pandemic has popularized the culture of work from home. There is an increase in requirement for electronic devices such as computer systems, laptops, wi-fi routers, modems and others, that is generating an increasing amount of e-waste which in-turn is increasing the demand for e-waste management approaches. Therefore, COVID-19 had a positive impact on the e-waste management market.

Segment review

The e-waste management market is segmented on the basis of material, source type, application, and region. In terms of material, the market is divided into metal, plastic, glass and others. By source type, the market is divided into household appliances, industrial electronics, and consumer electronics. Based on application, it is bifurcated into trashed and recycled. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of application, the trashed segment holds the largest market share of the e-waste management market in the year 2022. This is attributed to the e-waste being disposed-off in the form of trash due to the absence of efficient recycling and recovery technology and the unlawful transfer of hazardous e-waste to developing countries.

On the basis of region, Asia-Pacific dominated the e-waste management market in the year 2022. This is due to the new product development, price reductions and increasing per capita income.

The report analyzes the profiles of key players operating in the e-waste management market such as Eniro-Hub Holdings Ltd., TES, Capital Environment Holdings Limited, Tetronics Technologies Limited, ERI, WM Intellectual Property Holdings L.L.C., Sembcorp Industries (Temasek Holdings), Veolia, MRI Technolgies, and Umicore. These players have adopted various strategies to increase their market penetration and strengthen their position in the e-waste management market.
Market landscape and trends
The expansion of the e-waste management market is driven by various trends. Recently the European union passed the universal charger policy. According to the policy, phones and electronic devices will have to use USB-c by 2024. Laptops will follow the same approach after two years of applicability. Furthermore, all in one battery recycling approach is witnessing a growth. Recently, ERI, Call2Recycle, and Cell Block FCS partnered on a unique recycling container, One Drum. Different kinds of batteries can be recycled together using a One Drum battery recycling container. Recycling facilities can add a mixture of mineral-based fire protection material made from recycled glass to the container. Moreover, companies such as Best Buy help in removing unwanted and dead electronics by providing transport facilities to the people location, who want their electronics to be recycled or disposed off.
Key Industry Developments Recent partnerships in e-waste management market
In April 2022, Call2Recycle Inc. partnered with Cell Block FCS and ERI and launched One Drum, the first mixed consumer battery collection product in the market. One Drum solution allows customers to place and transport large volumes of consumer single-use and rechargeable batteries in one convenient container eliminating the need to sort by chemistry or individually bag or tape battery terminals.

In December 2020, MG Motor India partnered with TES for recycling batteries of its electric vehicle, ZS EV. The partnership ensures environmentally-sustainable and secure recycling of ZS EV batteries.
Recent acqusition in e-waste management market
In January 2020, Sembcorp Industries, through its wholly-owned subsidiary SembWaste, acquired Veolia ES Singapore (VESS) and public cleaning business of Veolia ES Singapore Industrial. The acquisition is expected to enhance e-waste management capabilities of the Sembcorp Industries.
Recent investment in e-waste management market
TES announced investment in Green Li-ion, a start-up technology innovator based in Singapore focused on creating sustainable models for battery recycling. This investment is aimed at extending Green Li-ion's proprietary battery recycling technology to TES's suite of battery recycling solutions.
Top Impacting Factors Reduction in life span of electronic devices
Growing advancements in technology and regular innovations in the product are resulting in the increasing sale of electronic products. In addition, an increase in purchasing power and a rise in disposable income is also resulting in the growth of the e-waste management market. Furthermore, consumers are increasingly replacing their outdated items with new ones when new products with improved features and extra services are introduced. As a result, these gadgets have a 3-4 years of lifespan. In addition, the amount of e-waste being produced is increasing at an incredible rate, which is motivating industry participants to grow their companies and establish larger networks for the collection and processing of e-waste. Moreover, an increasing production of electronic products is taking place every year. For instance, Statista, stated that electronics production across India was estimated to be valued at over 6.4 trillion Indian rupees in 2022. In recent years, the continued sale of electronic goods, particularly in developing nations, is creating a profitable climate for the management of e-waste. Furthermore, the companies in the electronic business are introducing new items on a daily basis due to the rapid developments in technology and ongoing product innovations, which causes the lifespan of all white goods to decrease. Therefore, all these factors are likely to drive the growth of the e-waste management industry for the forecast period.
Scarcity of sources of precious metals
Rise in demand and scarcity of precious and rare metal resources is resulting in rapid increase in prices of these metals. Such metals are required to be recovered from e-waste for reuse in another production cycle. For instance, a research paper named extraction of precious metals from e-waste, by A.V. Kavitha, a lecturer of computer science in the Government College of Guntur, stated that from one million of e-waste generated from mobile phones is nearly equivalent to about 250kg of silver, 24kg of gold and 9 tons of copper that can be recovered. This can provide an advantage to the manufacturers to produce electronic devices at lower cost, thus gaining cost advantages over competitors. Special and valuable metals including silver, gold, palladium, platinum, indium, and gallium are found in e-waste. The manufacturing of consumer electronics including IT and communication gadgets makes extensive use of these rare elements. These metals are rare; hence the cost of their goods is high, hence this factor is raising demand for recycling, refurbishing, and reusing metal-based electronics. Thus, these issues would certainly force the manufacturers of electronic devices to look for raw materials available from recycled e-waste. This would also benefit the nations to reduce greenhouse gas emissions and certainly help to reduce the danger of global warming. Therefore, all these factors are likely to propel e-waste management market industry growth for the forecast period.
Government policies and regulations for an effective e-waste management
Certain laws are being implemented by the government to manage e-waste. For instance, China, one of the largest generators of e-waste in the world, has implemented a regulation to manage and treat electronic waste. The name of the regulation is China WEEE (waste electronic and electrical products) Regulation. This regulation ensures mandatory recycling of e-waste, implementing extending producer responsibility (EPR) and establishing a fund to subsidize e-waste recycling. Furthermore, in India, the e-waste management rules 2016 mandated collection targets and transferred responsibilities to the producers of e-waste. Therefore, these kinds of initiatives will escalate the e-waste management market size growth for the forecast period.
Increase in recycling cost incurred due to inadequacy of infrastructure
The recycling of e-waste has been hindered by the lack of e-waste collecting locations and expensive processing methods. Many old products are either tossed in the trash or stored in storerooms and warehouses due to the lack of such a system. Therefore, a system for the regular collection of e-waste needs to be established to improve the situation. The recycling operations are hampered by an inadequate number of waste pickup zones. In addition, consumers are unaware of these collection zones, which forces them to dispose of waste in a harmful manner like burning the waste, thus resulting in pollution and health risks. However, as tight regulatory frameworks are being established in developing nations, the landscape is shifting. Furthermore, to control e-waste, the producers are gathering abandoned electronic items, planning garbage collection events and creating a vast network of collection zones, all these operations are demanding heavy investments. Moreover, less awareness among the people about e-waste recycling programs is also slowing down the growth of this market. In addition, to implement recycling programs, different resources are required such as trucks and employees that add up to the cost, making recycling a costly method for e-waste management. Therefore, all these factors are likely to hamper the growth of e-waste management market share for the forecast period.
E-waste initiatives by electronic manufacturers across the globe
Various manufacturers are taking strong initiatives to efficiently manage electronic waste. For instance, South Korean consumer durables giant LG created a pan-India network of 40 recyclers and collected and recycled almost 100 kilo metric tons of e-waste during the year 2017-2020. In addition, Dell Technologies have followed a decade long program to recover plastic from old computer systems to develop new parts. Moreover, the company has set up e-waste drop-off points in 23 locations. Furthermore, smartphone manufacturer Xiaomi launched a product take back and recycling program, through which Mi account is credited with a Rs 100 discount coupon for every old product collected. In addition, the company collaborated with Karo Sambhav platform, a technology platform to assist businesses to implement circular economy seamlessly, to set up over 1,150 e-waste collection points for old phones, batteries, accessories at all Xiaomi Mi Homes and Mi Authorized Service Centers in over 500 cities. In addition, the company has collected more than 400 tones of e-waste in the past recent years. Therefore, all these factors will propel e-waste management industry growth for the forecast period.
Key benefits for stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the e-waste management market forecast from 2022 to 2032 to identify the prevailing market opportunities.

Market research is offered along with information related to key drivers, restraints, and opportunities of e-waste management market outlook.

Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.

In-depth analysis of the e-waste management market segmentation assists in determining the prevailing e-waste management market opportunity.

Major countries in each region are mapped according to their revenue contribution to the global market.

Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

The report includes an analysis of the regional as well as global e-waste management market trends, key players, market segments, application areas, and market growth strategies.

E-Waste Management Market Report Highlights

Market Size By 2032

USD 244.6 billion

By Source Type

Household Appliances

Industrial Electronics

Consumer Electronics

By Region

North America (U.S., Canada)

Europe (UK, Germany, France, Italy, Spain, Rest of Europe)

Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)

LAMEA (Latin America, Middle East, Africa)

Key Market Players

MRI Technologies, SembCorp Industries, Capital Environment Holdings Limited, Veolia, Tetronics Technologies Limited, TES Amm, Umicore, Enviro-Hub Holdings Ltd., WM Intellectual Property Holdings, LLC, Electronic Recyclers International

Analyst Review

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E-Waste Management Market Size, Share | Forecast - 2032

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The global e-waste management market was valued at $57.8 billion in 2022, and is projected to reach $244.6 billion by 2032, growing at a CAGR of 15.7%

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UK is the second-highest contributor to e-waste in the world, behind only Norway, generating 36,681 tonnes of household waste electrical and electronic equipment in 2021 – a 15% increase compared to 2020.

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UK is the second-highest contributor to e-waste in the world, behind only Norway, generating 36,681 tonnes of household waste electrical and electronic equipment in 2021 – a 15% increase compared to 2020.

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In total, IT and telecoms e-waste has increased by just under double (98%) between 2008 to 2022.

It also means that we would be throwing away vast amounts of precious metals such as gold, silver, copper, platinum and aluminium.

DIGIT Editor (2023). How Much E-waste is Generated in the UK? [online] DIGIT. Available at: https://www.digit.fyi/how-much-e-waste-is-generated-in-the-uk/ [Accessed 5 Oct. 2023].

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How Much E-waste is Generated in the UK?

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A new study analyses data from the Global E-waste Monitor to reveal which countries generate the most e-waste, with the UK coming in second.

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Questionnaire Link :

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Easily create surveys and polls to collect customer feedback, measure employee satisfaction, and organize team events.

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Fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.

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Fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.

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Indeka, M. and Indeka, M. (2022). How to Create a Fashion-forward Metaverse. [online] Fashion Industry Trends - LSN. Available at: https://www.lsnglobal.com/fashion/article/28915/how-to-create-a-fashion-forward-metaverse [Accessed 20 Nov. 2023].

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E-Waste Is Huge, But We Can All Do Something to Help Reduce It

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E-Waste Is Huge, But We Can All Do Something to Help Reduce It

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Fearn, N. (2023). E-Waste Is Huge, But We Can All Do Something to Help Reduce It. [online] Techopedia. Available at: https://www.techopedia.com/technology-is-killing-the-planet-how-to-change-this [Accessed 20 Nov. 2023].

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Vapes weighing equivalent to 3 Brooklyn Bridges discarded annually in mountain of ‘invisible’ electronic waste

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Vapes weighing equivalent to 3 Brooklyn Bridges discarded annually in mountain of ‘invisible’ electronic waste

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Vapes weighing equivalent to 3 Brooklyn Bridges thrown away each year. (2023). The Independent. [online] 12 Oct. Available at: https://www.independent.co.uk/climate-change/news/electronic-waste-plastics-vapes-drones-b2427223.html [Accessed 20 Nov. 2023].

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Vapes. Drones. Power tools. Talking dolls. LED-decorated novelty clothes. Millions of kitchen drawers' worth of forgotten cables.

The world is accumulating a mountain of "invisible" electronic waste each year, according to new research, worth $10bn in raw materials like iron, copper, and gold.

Electronic waste (e-waste) is the fastest-growing waste stream as tech products proliferate at prices within reach of many consumers.

While Europe recycles 55 per cent of e-waste, the numbers are woefully low globally. The average collection rate for e-waste around the world is just over 17 per cent, according to a United Nations monitor.

This means that millons of tonnes enter landfills or are burned, illegally traded, or hoarded in homes, according to the Waste Electrical and Electronic Equipment (WEEE) Forum, a Brussels-based non-profit.

The group commissioned a UN study to calculate quantities of so-called "invisible" e-waste to mark International E-Waste Day on 14 October.

"Many people don't recognize some battery-powered or wired-in products like a smoke detector or smart thermostat as an electrical product because they don't have a plug," said Pascal Leroy, director-general of the WEEE Forum.

The list goes on - shavers, toothbrushes, external drives and accessories, headphones and earbuds, remote controls, speakers, LED lights, and household medical equipment. All are designated as "invisible" e-waste.

Researchers reached staggering conclusions about e-waste by using an algorithm to calculate the quantity of a product placed on the market plus its expected lifetime.

They discovered that the equivalent of almost half a million 40-tonne trucks in invisible e-waste amounts each year, enough to stretch end-to-end from Nairobi to Rome.

Among this is a pile of vape pens equivalent in weight to three Brooklyn Bridge s. Some 7.3 billion e-toys - car racing sets, electric trains, music toys, speaking dolls, drones - are part of the heap, an average of one for every person on the planet.

And if you've ever been guilty of binning an unexplained drawer of cables in your home in a pique of frustration, you're not alone. Some 950million kg of cables were thrown away in 2022, enough to wrap the Earth 107 times.

While many countries are hampered by a lack of recycling options, a recent survey in around a dozen European countries found that people were confused about what counts as e-waste.

What's more, many of these products contain critical minerals like lithium, cobalt, nickel and copper.

These materials are in huge demand due to the record rollouts of clean energy technologies including electric cars, solar panels and large-scale battery storage to tackle the climate crisis.

China has dominated critical mineral supply chains for decades, controlling nearly two-thirds of global production and 85 per cent of the processing industry, while the US and Europe struggle to catch up.

Lithium, used in vape pens' rechargeable batteries, has been designated as a strategic raw material by the European Commission and the US government.

However millions of electronic cigarettes are thrown in the dustbin every day across the world, Mr Leroy said at a press briefing on Wednesday, noting that the products also have hazardous components.

"If not properly treated, substances like lead, mercury or cadmium can leach into and contaminate the soil and water," he added.

While the market to extract lithium from vape pens is still in its early stages, discarded cables are an easy source of copper. Demand for copper is forecast to rise six-fold by 2030 in Europe, the researchers said, to meet the needs of renewable energy, electric mobility, industry, communications, aerospace and defense.

"Much effort and progress was made around plastic pollution and people are now more conscious about it, especially with a UN treaty on plastics in the works by 2024. We hope the same will occur in the e-waste field," Mr Pascal said.

Vapes weighing equivalent to 3 Brooklyn Bridges thrown away each year

Vapes weighing equivalent to 3 Brooklyn Bridges thrown away each year

A poster promoting what electronic products can be recycled for e-waste day on 14 October

WEEE

Vapes weighing equivalent to 3 Brooklyn Bridges thrown away each year

Small e-waste sorting in Portugal at Veolia center

WEEE Forum & Electrao

Vapes weighing equivalent to 3 Brooklyn Bridges thrown away each year

A pile of e-waste including vape pens at a sorting center in Spain

WEEE Forum &Recyclia Ecolec Ecotic

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Vapes weighing equivalent to 3 Brooklyn Bridges thrown away each year

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Only 17 per cent of e-waste is recycled globally

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Consumer electronics have changed a lot in 20 years – systems for managing e-waste aren’t keeping up

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Consumer electronics have changed a lot in 20 years – systems for managing e-waste aren’t keeping up

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Babbitt, C. and Shahana Althaf (2021). Consumer electronics have changed a lot in 20 years – systems for managing e-waste aren’t keeping up. [online] The Conversation. Available at: https://theconversation.com/consumer-electronics-have-changed-a-lot-in-20-years-systems-for-managing-e-waste-arent-keeping-up-147972 [Accessed 20 Nov. 2023].

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The United Kingdom generates over 1.6 million tonnes of electronic waste each year. This staggering amount places e-waste as one of the fastest-growing waste streams in the country.

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The United Kingdom generates over 1.6 million tonnes of electronic waste each year. This staggering amount places e-waste as one of the fastest-growing waste streams in the country.

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adam.green@wastemanaged.co.uk (2023). Challenge of E-Waste in the United Kingdom: Facts and Figures. [online] Waste Managed. Available at: https://www.wastemanaged.co.uk/e-waste-facts-uk/ [Accessed 10 Nov. 2023].

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E-waste facts and statistics.

Electronic waste, or e-waste, has become a pressing environmental concern in the United Kingdom.

As technology advances at an unprecedented rate, the disposal of electronic devices has reached alarming levels.

This blog post aims to shed light on the magnitude of the e-waste problem in the UK by presenting 20 facts and statistics that highlight the urgency of addressing this issue. Read on to discover E-waste facts for the United Kingdom.

E-Waste Facts and Statistics for the United Kingdom

1. The United Kingdom generates over 1.6 million tonnes of electronic waste each year. This staggering amount places e-waste as one of the fastest-growing waste streams in the country.

2. The average UK household owns approximately 25 electronic devices, illustrating the widespread reliance on technology and the subsequent accumulation of outdated or broken gadgets.

3. Shockingly, around 20% of electronic devices in the UK are hoarded or stored in households, contributing to the mounting e-waste challenge. Proper disposal and recycling of these devices are essential to mitigate the environmental impact.

4. Surprisingly, only about 20% of the UK's e-waste is currently recycled through proper channels, indicating a significant gap in responsible disposal practices.

5. In 2019, the UK recycled 479,000 tonnes of e-waste, representing a recycling rate of 38.1%. While this is an improvement, there is still a long way to go to achieve sustainable management of e-waste.

6. Alarmingly, it is estimated that around 500,000 tonnes of e-waste from the UK is illegally exported each year. This illegal exportation exacerbates the global e-waste problem and contributes to environmental and health risks in other regions.

7. To regulate the management and disposal of e-waste, the UK has implemented the Waste Electrical and Electronic Equipment (WEEE) Directive. This directive aims to ensure that 85% of electronic waste is recycled and recovered within the country.

8. The UK government has set a target to achieve zero e-waste to landfill by 2030. This ambitious goal emphasizes the importance of reducing the environmental impact of technology waste and promoting responsible recycling practices.

9. Mobile phones and laptops are among the most frequently replaced electronic devices in the UK, leading to a significant influx electrical.

10. In 2020 alone, the UK generated approximately 24.9 million discarded mobile phones, highlighting the sheer scale of electronic waste resulting from the turnover of these devices.

11. It is crucial to recognize that e-waste contains valuable materials. In the UK, an estimated £14 billion worth of valuable metals are discarded each year, emphasizing the economic significance of responsible technology waste recycling.

12. The recycling of one million mobile phones can recover approximately 16 tonnes of copper, 350 kilograms of silver, 34 kilograms of gold, and 15 kilograms of palladium. This demonstrates the potential to reclaim valuable resources through proper technology recycling.

13. Apart from the economic benefits, the fact that recycling e-waste also has significant environmental advantages should be a persuasive argument. In the UK, the recycling of technology reduces greenhouse gas emissions by an estimated 1.5 million tonnes of CO2 equivalent annually.

14. London, the bustling capital city, produces the highest amount of e-waste among cities in the UK, reflecting the concentration of electronic devices and technological infrastructure.

15. E-waste facts on job opportunities. Recycling not only helps preserve the environment but also creates job opportunities. The recycling and refurbishment sectors in the UK benefit from the growing demand for proper technology waste management.

16. Recognizing the fact of urgency of addressing e-waste, the UK government offers financial incentives to businesses and organizations that recycle their electronic rubbish responsibly. This encourages responsible disposal practices and supports a sustainable circular economy.

17. Many local authorities in the UK provide technology waste collection services and designated drop-off points for residents. These initiatives aim to facilitate convenient and responsible disposal of electronic devices.

18. The UK hosts several e-waste recycling facilities that specialize in the safe and environmentally friendly processing of electronic waste. These facilities play a crucial role in recycling valuable materials and reducing the environmental impact of computer waste.

19. Public awareness and education are vital in tackling the technology disposal challenge. By promoting responsible consumption, reuse, and recycling practices, individuals can actively contribute to reducing electrical rubbish generation in the UK.

20. Collaboration between government, businesses, consumers, and recycling facilities is key to addressing the electronic rubbish crisis comprehensively. By working together, we can establish sustainable systems for the proper management and recycling of electronic refuse.

Action required for E-waste reduction

The mounting volume of e-waste in the United Kingdom demands immediate attention and action.

The facts and statistics presented underscore the need for responsible disposal, recycling, and the adoption of sustainable practices to combat the environmental and health hazards associated with e-waste.

By promoting awareness, implementing proper recycling infrastructure, and encouraging responsible consumption, we can work towards a future where e-waste is minimized, valuable resources are recovered, and our environment is safeguarded for generations to come.

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Challenge of E-Waste in the United Kingdom: Facts and Figures

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Uncover thse e-waste facts and statistics for the UK, explore responsible disposal and recycling. Protect the environment.

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The recycling of one million mobile phones can recover approximately 16 tonnes of copper, 350 kilograms of silver, 34 kilograms of gold, and 15 kilograms of palladium. This demonstrates the potential to reclaim valuable resources through proper technology recycling

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The recycling of one million mobile phones can recover approximately 16 tonnes of copper, 350 kilograms of silver, 34 kilograms of gold, and 15 kilograms of palladium. This demonstrates the potential to reclaim valuable resources through proper technology recycling

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adam.green@wastemanaged.co.uk (2023). Challenge of E-Waste in the United Kingdom: Facts and Figures. [online] Waste Managed. Available at: https://www.wastemanaged.co.uk/e-waste-facts-uk/ [Accessed 10 Nov. 2023].

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Half a billion cheap electrical items go to UK landfills in a year, research finds

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Half a billion cheap electrical items go to UK landfills in a year, research finds

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Marsh, S. (2023). Half a billion cheap electrical items go to UK landfills in a year, research finds. [online] the Guardian. Available at: https://www.theguardian.com/environment/2023/oct/12/half-a-billion-cheap-electrical-items-go-to-uk-landfills-in-a-year-research-finds [Accessed 20 Nov. 2023].

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What is e-waste and what can we do about it?

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What is e-waste and what can we do about it?

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Nhm.ac.uk. (2020). What is e-waste and what can we do about it? [online] Available at: https://www.nhm.ac.uk/discover/what-is-ewaste-and-what-can-we-do-about-it.html [Accessed 22 Nov. 2023].

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Jingyun (2023). Your Guide to Environmentally Friendly Ink for Printing Packaging. [online] Packoi. Available at: https://packoi.com/blog/environmentally-friendly-ink/#:~:text=Algae%20inks%20are%20widely%20touted,particularly%20for%20highly%20absorbent%20substrates. [Accessed 26 Nov. 2023].

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Your Guide to Environmentally Friendly Ink for Printing Packaging - Packoi

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Uncover the power of green printing with our guide to environmentally friendly ink for packaging. Print sustainably and make a positive impact on the planet. Dive into eco-conscious printing today!

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What Are Eco Friendly Packaging Materials? A Simple 2024 Guide

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What Are Eco Friendly Packaging Materials? A Simple 2024 Guide

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Forbes, P. (2023). What Are Eco Friendly Packaging Materials? A Simple 2024 Guide | Packhelp. [online] Packhelp. Available at: https://packhelp.co.uk/eco-friendly-packaging-materials/ [Accessed 26 Nov. 2023].

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These problems are only made more complex by the fact that "sustainable", "green", and "eco-friendly" don't have a concrete definition.

It's here where greenwashing can so easily become prevalent.

So it's easy to see why sourcing packaging that doesn't damage the earth in its production or disposal can be tricky.

Defining "eco-friendly"

Environmentally friendly, for the sake of an argument, can be defined as packaging made from a material that can be replaced, renewed or replenished.

Eco-friendly packaging materials can also decompose, leaving no harmful chemicals behind.

Eco friendly doesn't always mean 'materials'

Packaging engineers often explain that there's more to sustainability than the materials.

For example, reusability.

A box that's durable enough to be used hundreds of times presents entirely different sustainability benefits compared to biodegradable packaging at home after one use.

Reusability is an element of sustainability that gives a packaging product a second use and, therefore, a second life.
It can fulfil its purpose for longer, thus keeping more single-use packaging materials out of circulation.
Packaging that consumers can reuse repeatedly has an entirely different range of benefits for businesses over implementing cutting-edge materials as part of their sustainability policy.

What packaging is environmentally friendly?

The list below is a comprehensive but by no means exhaustive guide to eco-friendly packaging materials.

Recycled paper pulp (cardboard)

Paper pulp is a gooey-like substance made from wood fibres.

These fibres can come from other paper products that have been beaten down and turned back into pulp or from virgin trees.

With so many paper products in circulation, it's easy to see how recycled paper pulp is a fantastic eco-friendly packaging material.

Recycled paper pulp is most often turned into packaging in the form of corrugated cardboard or cardstock.

Virgin paper pulp (cardboard)

One of the few downsides of paper pulp is that we can only recycle it so many times before it loses all structural integrity. The microscopic wood fibres get shorter and short each time they're recycled.

However, we can improve structural integrity by adding fresh and long wood fibres into the paper pulp mix. These virgin fibres come from freshly cut trees.

Whether your packaging is made partly or entirely from virgin or recycled materials, Forest Stewardship Council (FSC) certifications show that your packaging has been made from ethically grown and harvested paper pulp.

If that pulp is recycled, the symbol shows that it's made from at least 80% recycled materials.

For virgin fibres, the certification indicates that those virgin fibres are harvested from trees that are sustainability grown and ethically managed.

Compostable

Compostable packaging is a form of packaging that's grown in popularity because it breaks down and leaves no harmful chemicals behind. Corn, sugar cane, carrot, and beets are the most common plant-based materials from which compostable packaging is made.

Ideally, packaging labelled as compostable should break down in home compost within 180 days or in commercial facilities within 90 days.

Packhelp's bio-poly mailer is the perfect example of compostable packaging that can help a brand implement a certified and effective form of sustainable packaging.

With EU and US law-makers now starting to see the value and profitability of hemp, it's a material that's finally starting to grow in popularity.

The hurd and cellulose of the hemp plant can be used to create a fully biodegradable bioplastic and decompose in landfill in a maximum of 6 months.

Mushroom packaging uses agricultural waste held together by mycelium, the technical term for mushroom roots.

The process is seen as very eco-friendly. It combines organic waste products with other organic products that need few resources to grow. It's also entirely biodegradable.

Mushroom packaging holds such potential that Ikea implemented it several years ago, lowering its carbon footprint and making its packed boxes significantly lighter.

Within seaweed and algae is a gelatinous substance called agar. This substance has several applications, most commonly in cooking, where it can be used as a vegetarian alternative to gelatin.

But with materials technology progressing at breakneck speed, agar from seaweed and algae can now be used as a binder to hold together plant waste - mainly corn and wheat - to create various forms and flexible forms of packaging.

Kraft Paper

Like cardboard, kraft paper is manufactured from paper pulp. However, kraft paper can be made from a broader range of trees.

In other words, the leftovers from creating pulp from virgin trees can be used to make kraft paper.

What's more, because the fibres in kraft paper are more robust and have a different shape, 'gentler' types of adhesives can be used to bind the pulp, making it quicker to break down.

Sustainable packaging isn't about reinventing the wheel.

If your small business is looking to implement a new form of sustainable packaging, it's important to remember that it doesn't have to be complicated.

Eco-friendly packaging materials like hemp, seaweed and mushroom will revolutionise the packaging industry.
But today, they're solutions that are out of reach for many retailers.
If you're struggling to find eco-friendly packaging materials that do no harm while also being affordable, don't overlook the humble cardboard box.

Paper pulp, more specifically, is in abundance, with several tons of virgin and recycled products being made daily.

The infrastructure to create, recycle and reuse this material is efficient and relied upon by almost every industry, by giant corporations and fledgling businesses alike.

Final thoughts

So what are eco-friendly packaging materials?

As the list above shows, there are many.

But implementing them for your desired purpose isn't always easy. And that's where Packhelp comes in.

Our range of custom packaging supplies can be designed exactly how you like it, but they can also come FSC certified.

Eco-friendly packaging materials are just a click away with reusable, recyclable, biodegradable, and compostable options.

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What Are Eco Friendly Packaging Materials? A Simple 2024 Guide | Packhelp

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What are eco friendly packaging materials that can genuinely make a difference to the planet? Make an informed decision about your packaging supplies.

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Made from 100% post consumer waste, and a few of the colours can vary slightly from batch to batch. This is most likely to effect Hairy Manilla which is made from 'low grade' (the greenest) post consumer waste. It is not dyed or bleached using any chlorine, the colour is achieved by matching raw waste materials and so can vary in shade. We therefore cannot always guarantee a perfect colour match from order to order.

Eco-craft.co.uk. (2019). 89x59x29mm Soap / Business Card Box 10Pk-Black. [online] Available at: https://www.eco-craft.co.uk/89x59x29mm-soap-business-card-box-10pk-black.html [Accessed 26 Nov. 2023].

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Supplying Recycled Paper
Since 1991.

All of our Products
are Manufactured in the UK/EU.

Plastic-free Orders
powered by renewable energy.

sustainability & responsible disposal

the environmental impact of our products

Plastic Free Deliveries

It doest make any sense to deliver plastic free products wrapped in plastic packaging.
We're so proud of our eco-friendly packaging that we use it for our own orders. It allows us to fully test products before we launch, and also keep a close eye on quality. Using our packaging in a real life warehouse environment helps constantly upgrade designs to help maximise efficiency.
Learn More

Quick Info

Biodegradable & Compostable

We are a family run business

Eco-craft Ltd is a family business, originally called The Cutting Edge, it was founded by Lorraine and Kevin McCarthy, 31 years ago in Summer 1991.
We decided at an very early stage to use recycled paper and card in our products and after having 8 years experience designing and manufacturing our own greetings cards and gifts, we found that more and more craftspeople were asking us to produce blanks for them. We decided therefore, that we should provide an off the shelf range of recycled card blanks available by Mailorder.
our story

Our Blog

DIY: eco-friendly & biodegradable confetti + free sticker template

sustainable restaurant association: what does it mean to be an approved supplier?
We supply a lot of restaurants, bars & pubs with their menu paper, and we are proud to be an approved supplier certified by the sustainable restaurant association. Learn more about their commitment to a sustainable food industry here.

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Eco Craft - Recycled Card, Paper, Craft and Packaging

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eco-craft - Suppliers of recycled paper and card products since 1991. Specialists for kraft recycled paper & card, envelopes, card blanks, craft, packaging, and wedding stationery products for the environmentally and ethically aware consumer.

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Bio-Polly Mailer Compostable and biodegradable mailing bag

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Bio-Polly Mailer Compostable and biodegradable mailing bag

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Packhelp. (2023). Bio Mailer Bags Custom Printed. Made of fully biodegradable material. [online] Available at: https://packhelp.co.uk/bio-poly-mailers/? [Accessed 26 Nov. 2023].

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sleek, minimal & biodegradable.

built not to last.

the compostable mailer is home compostable. carbon negative. strong. waterproof. reusable. non-toxic. it’s the best thing to happen to e-commerce since, well, ever.

wastebased. (2020). the compostable mailer - wastebased. [online] Available at: https://wastebased.co/mailers/?gclid=EAIaIQobChMI-LiuzI7hggMVV5NQBh2ergP1EAAYBCAAEgIyV_D_BwE [Accessed 26 Nov. 2023].

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the UK's favourite home compostable mailer satchels. carbon negative. made with plants. biodegradable. stylish. order today for free shipping!

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Algae Ink: “The Most Sustainable Ink in the World”

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Algae Ink: “The Most Sustainable Ink in the World”

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Drupa.com. (2016). drupa print media messe. [online] Available at: https://www.drupa.com/en/Media_News/drupa_blog/Sustainability/Algae_Ink_%E2%80%9CThe_Most_Sustainable_Ink_in_the_World%E2%80%9D [Accessed 21 Nov. 2023].

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Algae Ink: "The Most Sustainable Ink in the World"

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International Trade Fair premedia/print, premedia/multichannel, post press/converting/packaging, future technologies, materials, equipment/services/infrastructure, April 20 - April 23, 2021, Düsseldorf, Germany

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Wgsn.com. (2023). WGSN Future Consumer 2025. [online] Available at: https://www.wgsn.com/auth/login?lang=en&r=%2Finsight%2Farticle%2F6387b5d5995aec17a4f6d6e6#page1 [Accessed 27 Nov. 2023].

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Wear Your Passion, Recycle with Fashion -

This slogan encourages individuals to express their personal style through body jewellery while also promoting the fashionable act of recycling e-waste.

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Endole.co.uk. (2020). Lylie Jewellery Ltd - Company Profile - Endole. [online] Available at: https://suite.endole.co.uk/insight/company/10738265-lylie-jewellery-ltd [Accessed 26 Nov. 2023].

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"The singer Rihanna boasts a jewellery box that’s centred around rare vintage pieces and custom designs, courtesy of both big-name brands and independents. Jacquie Aiche, who specialises in flossing body chains, has been supplying the singer with jewellery since 2010. The LA-based jeweller affirms that Rih has got “quite the collection” of her work, which she recently added to ahead of her pregnancy. "

Cary, A. (2022). Meet The Jeweller Behind Rihanna’s Maternity Body Chains. [online] British Vogue. Available at: https://www.vogue.co.uk/fashion/article/rihanna-body-chain-jacquie-aiche [Accessed 1 Nov. 2023].

Vanessa Hudgens wearing Jacquie Aiche 7 diamond halter bra:

Fishman, E. (2021). Celebrities can’t get enough of this $4,690 diamond bra. [online] Page Six. Available at: https://pagesix.com/2021/01/15/celebrities-cant-get-enough-of-this-4690-diamond-bra/ [Accessed 1 Dec. 2023].

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Body jewellery has been central to Rihanna 's mesmerising maternity wardrobe. From the moment that she announced her pregnancy wearing a vintage Chanel coat and layered pendants that traced her burgeoning bump, Rih has made sure every look comes with a dose of sparkle.

The singer boasts a jewellery box that's centred around rare vintage pieces and custom designs, courtesy of both big-name brands and independents. Jacquie Aiche, who specialises in flossing body chains, has been supplying the singer with jewellery since 2010. The LA-based jeweller affirms that Rih has got "quite the collection" of her work, which she recently added to ahead of her pregnancy.

Just before she revealed that she was expecting, mother-to-be Rih visited Aiche's famed workspace, known as The Bungalow, to scout out some new chains. Of all the pieces on offer, her heart was set on the body chain worn by the jeweller herself. "I never take mine off, it's a forever piece," Aiche tells Vogue. "Body jewellery becomes a woman's second skin."

Rihanna has forged the same attachment to her Jacquie Aiche chains. Like a hardworking basic T-shirt, the bestselling Sophia style has become a foundational piece in her maternity wardrobe. It elevated the sheer lingerie look that she wore to Dior's autumn/winter 2022 show at Paris Fashion Week, and the same chain was wrapped around her body at the Gucci after-party. She paired it with Aiche's marquise and diamond shaker bra for dinner in February, and it peeped out from beneath a baby-blue vintage Gucci coat that she wore to celebrate her birthday.

To ensure that she's able to wear the chain until full term - and beyond - Aiche offers a unique alteration service. "As she's growing, we add the links," she explains. "I want her to feel comfortable in it."

Aiche has done the same for pregnant women in the past and has tailored pieces to suit different needs. Like Rihanna, former customers have favoured a low fit that "dangles on the stomach", drawing attention to the belly. "They come here to customise and put their own little twist on it," she reveals. "Everybody wants to add something."

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Meet The Jeweller Behind Rihanna's Maternity Body Chains

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Vogue meets Jacquie Aiche, the jewellery designer behind the body chains that Rihanna has worn throughout her pregnancy.

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Eggertsen, L. (2021). The Best Body Jewelry to Try This Summer. [online] Who What Wear UK. Available at: https://www.whowhatwear.co.uk/best-body-jewelry/slide9 [Accessed 1 Nov. 2023].

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1. Tiffany & Co.

2. Cartier

3. Blvgari

STYLECRAZE. (2018). 15 Luxurious Designer Jewelry Brands In The World - 2023. [online] Available at: https://www.stylecraze.com/articles/best-jewelry-brands/ [Accessed 2 Oct. 2023].

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1. Adidas

2. Levi's

3. Patagonia

Berry, I. (2021). Top 10 Sustainable Clothing Brands. [online] Sustainabilitymag.com. Available at: https://sustainabilitymag.com/top10/top-10-sustainable-clothing-brands [Accessed 10 Nov. 2023].

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Made-in-China.com. (2023). Luxury Jewellery Cabinet Gold Display Showcase for Jewelry Store and Counter. [online] Available at: https://digitaldisplay.en.made-in-china.com/product/odatZyzMCYUG/China-Luxury-Jewellery-Cabinet-Gold-Display-Showcase-for-Jewelry-Store-and-Counter.html [Accessed 20 Nov. 2023].

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