# data[].attributes.body
Backlinko. (2023). TikTok Statistics You Need to Know in 2024. [online] Available at: https://backlinko.com/tiktok-users [Accessed 2 Feb. 2024].

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TikTok Statistics You Need to Know in 2025

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Dive right into all the company’s official TikTok & Douyin’s user statistics - Monthly & daily active users, growth figures, demographics & much more.

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Instagram.com. (2014). vika bronova (@victoriabrono) • Instagram photos and videos. [online] Available at: https://www.instagram.com/victoriabrono/?hl=en-gb [Accessed 1 Nov. 2023].

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NAiiA. (2024). NAiiA Jewlery Care Guide. [online] Available at: https://shopnaiia.com/en-gb/pages/care-info [Accessed 2 Feb. 2024].

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All our pieces are waterproof, hypoallergenic,
durable and made with Mother Earth in mind. Wear your jewels everyday and shine bright baby.

The most expensive and durable precious metal among fine gold jewelry types. Solid gold jewelry is made entirely of gold, inside and out, and will not oxidize or discolor. It is completely waterproof, sweat-proof and fragrance proof. Perfect for everyday wear.

Why 14K? Karats represent the percentage of gold in a jewelry piece. We prefer 14K because it is less likely to scratch or bend.

Solid gold jewelry doesn't need much attention, however, a little beauty bath every once in a while doesn't hurt. Bring out its shine by lightly scrubbing with a soft toothbrush and warm water. Scrub a dub dub.

Gold-filled jewelry consists of high quality outer layers of solid gold bonded or pressed with other inner metals. Gold-filled jewelry is water resistant, tarnish resistant, and hypoallergenic. Unlike gold-plated jewelry, our jewelry is perfect for everyday wear and can last a lifetime. Consider it a smart investment!

Gold-filled jewelry doesn't like chemicals. We suggest not exposing your gold-filled jewelry to extreme chemicals such as fragrances and cleaning products. Maintain its shine by lightly buffing with a dry soft cloth.

Ever heard of the saying, a man's best friend is his dog, and a woman's best friend is her diamonds? Diamonds are the hardest naturally occurring substance on earth and are one of the most precious stones. They consist of a clear colorless crystalline form of pure carbon.

It may be a rock, but it still needs some TLC! Keep it shining by lightly scrubbing with a soft toothbrush and warm soapy water. Be sure to rinse properly.

Gemstones are natural mineral crystals that have been cut and polished. All of our gemstones are genuine, meaning each gemstone is one of a kind and has the possibility of natural inclusions. From precious to semi-precious stones, we love them all!

Genuine gemstones are low maintenance, however, they do like to be cleaned. Give them a nice shine every so often by lightly scrubbing with a soft toothbrush and warm soapy water.

The most unique gemstone of them all. Pearls are the only gemstone that are formed and found within a living creature. This natural gem is one of a kind and has the possibility of natural inclusions. Known as the protection stone of the sea, this stone promises to help guide your emotions to harmony and balance.

Wear it and feel its protection, but be sure to protect it! We suggest not exposing your pearl jewelry to extreme chemicals such as fragrances and cleaning products. Care

Rhodium is the whitest and most precious metal used for jewelry because of its added shine and durability. Our Rhodium jewelry is made from a base metal that is coated in a layer of rhodium making it water resistant, tarnish resistant, and hypoallergenic, and. Unlike silver-plated jewelry, our rhodium jewelry does not scratch, dent, or corrode, and is certain to retain its luster through everyday wear.

Care
Rhodium plated jewelry, like most jewelry, doesn't like chemicals such as fragrances or those found in soup. We suggest not regularly cleaning your rhodium jewelry, but if you do wish to, maintain its shine by lightly buffing with a dry soft cloth.
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925 Sterling Silver
925 sterling silver is water resistant and hypoallergenic and m ore durable than pure silver. Bet you didn't know that! Pure silver is too soft of a metal to use solely for most jewelry. 925 sterling silver is a combination of pure silver and other metal(s). It is 92.5% pure silver and is considered a precious metal. The remaining 7.5% is a combination of other metal(s) that add strength while still preserving the ductility and appearance of the pure silver.

Sterling silver jewelry doesn't like chemicals. We suggest not exposing your sterling silver jewelry to extreme chemicals such as fragrances and cleaning products. Maintain its shine by lightly buffing with a dry soft cloth.

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Our guide to your forever jewels All our pieces are waterproof, hypoallergenic,durable and made with Mother Earth in mind. Wear your jewels everyday and shine bright baby. 14K Solid Gold The most expensive and durable precious metal among fine gold jewelry types.

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NAiiA. (2023). Vivien Shaker Belly Chain. [online] Available at: https://shopnaiia.com/en-gb/collections/body-jewelry/products/vivien-belly-chain [Accessed 2 Feb. 2024].

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Description

Our Vivien Belly Chain delicately wraps your curves in a 14K gold-filled chain embellished with dancing dangling white cz gemstones. Versatile enough to be worn as a belly chain, anklet, bracelet, necklace or choker. The options is yours.

*With this purchase, NAiiA will offset 100 lbs of carbon with Salt.

5-IN-1 CHAIN

Wrap 1x for belly chain or necklace

Wrap 2x for choker

Wrap 4x for anklet

Wrap 5x for bracelet

Details

Adjustable chain 30 to 32 inches

14k gold-filled jewelry is water resistant and hypoallergenic

Handmade with love in Los Angeles

Care Guide

Our guide to your forever jewels

All of our jewelry is made with love with the highest quality materials and the most precious of gemstones. Wear your jewels everyday and shine bright baby.

14K Gold-Filled
Gold-filled jewelry consists of high quality outer layers of solid gold bonded or pressed with other inner metals. Gold-filled jewelry is water resistant and hypoallergenic. Unlike gold-plated jewelry, our jewelry is perfect for everyday wear and can last a lifetime. Consider it a smart investment!

Care
Gold-filled jewelry doesn't like chemicals. We suggest not exposing your gold-filled jewelry to extreme chemicals such as fragrances and cleaning products. Maintain its shine by lightly buffing with a dry soft cloth.

Genuine Gemstones
Gemstones are natural mineral crystals that have been cut and polished. All of our gemstones are genuine, meaning each gemstone is one of a kind and has the possibility of natural inclusions. From precious to semi-precious stones, we love them all!

Care
Genuine gemstones are low maintenance, however, they do like to be cleaned. Give them a nice shine every so often by lightly scrubbing with a soft toothbrush and warm soapy water.

Size Guide

Belly and Body Chains

Measure your waist

1. Grab a piece of string and wrap it around your waist at where you wish for your belly or body chain to sit.

2. Mark the spot where the strings meet and with a ruler measure the distance (in inches).

3. If the size offered does not match your desired length, message our design team and we are happy to make you a custom sized belly or body chain.

Bracelets and Anklets

Measure your wrist or ankle

1. Cut a piece of paper into a strip and wrap it just below your wrist or ankle bone.

2. Mark the spot where the papers meet and with a ruler measure the distance (in inches).

3. If the size offered does not match your desired length, message our design team and we are happy to make you a custom sized anklet or bracelet.

Necklaces

Rings

Measure your existing ring

1. Grab an existing rings that fits the desired finger.

2. Measure the internal diameter of the ring (in mm).

3. Refer to the below chart to determine your size.

Measure your finger

1. Cut a piece of paper into a strip and wrap it around the desired finger.

2. Mark the spot where the papers meet and with a ruler measure the distance (in mm).

3. Refer to the below chart to determine your size.

Your NAiiA family is here to help

Still unsure? Our customer service team is here to help you find the perfect fit. Email us at info@shopnaiia.com .

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Our Vivien Belly Chain delicately wraps your curves in a 14K gold-filled chain embellished with dancing dangling white cz gemstones. Versatile enough to be worn as a belly chain, anklet, bracelet, necklace or choker. The options is yours. *With this purchase, NAiiA will offset 100 lbs of carbon with Salt.

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NAiiA. (2024). Cascade Charm Body Chain. [online] Available at: https://shopnaiia.com/en-gb/collections/body-jewelry/products/cascade-charm-body-chain [Accessed 2 Feb. 2024].

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Handcrafted in 14K gold-filled and a single freshwater pearl, Our Cascade Charm Body Chain delicately hugs your waist and comes with your favorite charm set. Wear your body chain two ways - by itself or with the charm set you love most. *With this purchase, NAiiA will offset 100 lbs of carbon with Salt. Details Charm s

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NAiiA. (2024). Ariel Pink Pearl Belly Chain. [online] Available at: https://shopnaiia.com/en-gb/collections/body-jewelry/products/ariel-pink-pearl-belly-chain [Accessed 2 Feb. 2024].

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Description

Our Ariel Belly Chain features pink freshwater pearls and 14K gold-filled beads strung together to create a belly chain that is as precious as it is beautiful. Can be styled as a belly chain, necklace, choker, bracelet, and anklet.

*With this purchase, NAiiA will offset 100 lbs of carbon with Salt.

5-IN-1 CHAIN

Wrap 1x for belly chain or necklace

Wrap 2x for choker

Wrap 4x for anklet

Wrap 5x for bracelet

Details

Adjustable chain 30 to 32 inches

14k gold-filled jewelry is water resistant and hypoallergenic

Handmade with love in Los Angeles

Care Guide

Our guide to your forever jewels

All of our jewelry is made with love with the highest quality materials and the most precious of gemstones. Wear your jewels everyday and shine bright baby.

14K Gold-Filled
Gold-filled jewelry consists of high quality outer layers of solid gold bonded or pressed with other inner metals. Gold-filled jewelry is water resistant and hypoallergenic. Unlike gold-plated jewelry, our jewelry is perfect for everyday wear and can last a lifetime. Consider it a smart investment!

Care
Gold-filled jewelry doesn't like chemicals. We suggest not exposing your gold-filled jewelry to extreme chemicals such as fragrances and cleaning products. Maintain its shine by lightly buffing with a dry soft cloth.

Pearls
The most unique gemstone of them all. Pearls are the only gemstone that are formed and found within a living creature. This natural gem is one of a kind and has the possibility of natural inclusions. Known as the protection stone of the sea, this stone promises to help guide your emotions to harmony and balance.

Care
Wear it and feel its protection, but be sure to protect it! We suggest not exposing your pearl jewelry to extreme chemicals such as fragrances and cleaning products.

Size Guide

Belly and Body Chains

Measure your waist

1. Grab a piece of string and wrap it around your waist at where you wish for your belly or body chain to sit.

2. Mark the spot where the strings meet and with a ruler measure the distance (in inches).

3. If the size offered does not match your desired length, message our design team and we are happy to make you a custom sized belly or body chain.

Bracelets and Anklets

Measure your wrist or ankle

1. Cut a piece of paper into a strip and wrap it just below your wrist or ankle bone.

2. Mark the spot where the papers meet and with a ruler measure the distance (in inches).

3. If the size offered does not match your desired length, message our design team and we are happy to make you a custom sized anklet or bracelet.

Necklaces

Rings

Measure your existing ring

1. Grab an existing rings that fits the desired finger.

2. Measure the internal diameter of the ring (in mm).

3. Refer to the below chart to determine your size.

Measure your finger

1. Cut a piece of paper into a strip and wrap it around the desired finger.

2. Mark the spot where the papers meet and with a ruler measure the distance (in mm).

3. Refer to the below chart to determine your size.

Your NAiiA family is here to help

Still unsure? Our customer service team is here to help you find the perfect fit. Email us at info@shopnaiia.com .

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Our Ariel Belly Chain features pink freshwater pearls and 14K gold-filled beads strung together to create a belly chain that is as precious as it is beautiful. Can be styled as a belly chain, necklace, choker, bracelet, and anklet. *With this purchase, NAiiA will offset 100 lbs of carbon with Salt.

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Maake, R. (2024). How Much Does Google Ads Cost in 2024? [online] WebFX. Available at: https://www.webfx.com/blog/ppc/much-cost-advertise-google-adwords/#:~:text=Google%20Ads%20costs%20%24100%20%E2%80%93%20%2410%2C000%20per%20month%20(44%25%20of,respondents)%20on%20average%20in%202024. [Accessed 5 March. 2024].

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Google Ads costs $100 - $10,000 per month with most businesses paying $0.11 - $0.50 per click and $0.51 - $1000 per 1000 impressions on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network.

Looking to learn more about how much Google Ads costs and how to optimize your ad spend? Just keep reading this Google Ads pricing guide!

What factors determine Google Ads pricing?

Google Ads costs depend on several factors, including:

Industry

One of the biggest factors that influences Google Ads pricing is your industry. Certain industries are more competitive than others. For example, legal, accounting, and real estate industries have some of the most competitive keywords in Google Ads, which means you'll need to pay a higher CPC.

How does the cost of Google Ads differ by industry?

Let's dive into how those costs can vary by industry.

Even though most companies spend $100 to $10,000 per month on Google Ads, they use their ad spend in different ways. Factors like their industry, products, services, and competitors all influence their Google advertising costs.

For perspective into your industry, check out this breakdown of CPC rates on Google Ads:

In most cases, industries with a higher CPC spend more on Google Ads.

The consumer services sector, for example, pays an average of almost $7 per click, which can move businesses in the industry to increase their monthly Google Ads spend.

Market trends

Consumer and online advertising trends are constantly changing, so it's essential to keep up with the latest changes. Your audience's needs and shopping trends may change overtime, which means you might need to alter your keyword bidding strategy.

The average CPC may go up or down overtime as well as consumer trends shift, making some keywords more competitive than others.

Quality Score

Google Ads costs are also influenced by your ad's Quality Score. Quality Score is a measurement of your ads' quality and relevance. It usually ranges from a score of 1-10 and evaluates your ads' landing page experience, keywords and click-through rate (CTR).

The goal is to have a Quality Score as close to 10 as possible. A higher Quality Score means that Google sees your ad as relevant and providing an experience that helps users, helping you get a higher placement in the SERPs.

Your Quality Score can affect how much you bid on keywords, because a lower bid plus a high Quality Score can help you earn a higher rank in the search results. If you have a lower Quality Score, you may need to place a higher bid to earn a top spot.

Keywords

Like we mentioned before, some keywords are more competitive than others. That's why your keyword choice can be a crucial factor in determining how much you'll spend on Google Ads.

Depending on your industry and the keywords you want to target, you could spend a higher or lower CPC than the average business.

Bid

Another factor that can determine Google Ads pricing is your bid amount. Your bid is the maximum amount you will pay for a click on your ad. You can set this amount to whatever fits within your advertising budget.

It's important to note that you'll want to set a bid that's high enough to compete with other bidders.

Budget

Your budget can also influence the cost of Google Ads. Your budget is the average daily and monthly amount you'll spend per ad campaign. Just like your bid, you can set this amount to whatever fits comfortably within your advertising budget.

How does Google Ads determine your CPC?

When it comes to Google Ads pricing, there are a few factors that determine your CPC. You won't always pay your maximum bid amount.

With that being said, let's dive into the three steps that determine Google Ads cost-per-click:

1. Quality Score

Before Google determines your CPC, it will give you a Quality Score. We mentioned Quality Score earlier, but let's go over a quick refresher.

Your Quality Score ranges on a scale from one to 10 determined by your ad's landing page and its experience and relevance to the keyword.

Once Google has determined your Quality Score, it moves on to your Ad Rank.

2. Ad Rank

Google will now calculate your ad's Ad Rank. Your Ad Rank determines where your ad will appear in the search results, if at all.

Google calculates your Ad Rank by using the following formula:

Max bid X Quality Score = Ad Rank

Ads that have the highest Ad Rank will earn top spots in the search results.

3. Cost-per-click

If your ad gets shown in the search results, you'll only pay when someone clicks on it. However, you won't always pay the maximum bid you set.

Google Ads determines your CPC with this formula:

Ad Rank of the ad below yours / Quality Score + $.01 = CPC

This formula makes it possible for companies with smaller advertising budgets to compete with larger businesses on Google. For example, you could pay less per click than another company who ranks below you because your ad has a higher Quality Score.

Google Ads pricing basics

Look for a quick overview of the cost of Google Ads? We've got you covered! We asked 350 marketers to share how much they spend on Google Ads. Here's a summary of their answers!

How much does Google Ads cost in 2024?

Google Ads costs $100 - $10,000 per month (44% of respondents) with most businesses paying $0.11 - $0.50 per click (61% of respondents) and $0.51 - $1000 per 1000 impressions (56% of respondents) on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network.

[Summary] Google Ads pricing

It's important to note that these numbers are only averages and you may spend more or less depending on your industry, ad targeting, and more.

Google Ads pricing FAQs

Get answers to common questions about the cost of Google Ads below!

What is the average CPC for Google Ads?

The average CPC for Google Ads is $0.11 - $0.50 on the Google Search Network and Google Display Network (61% of respondents).

What is the average cost per 1000 impressions for Google Ads?

The average cost per 1000 impressions for Google Ads is $0.51 - $1.00 on the Google Search Network and Google Display Network (56% of respondents).

How much do small businesses spend on Google Ads?

Small businesses spend $100 - $10,000 per month on Google Ads on average (62% of respondents). Like we mentioned above, your small business may spend more less than this amount depending on the competiveness of your industry and your chosen ad network.

What other Google Ads costs can I expect?

So now that you know the answer to the question, "how much does Google Ads cost," let's discuss some additional costs you can expect.

Typically, businesses can expect the following costs from Google Ads:

Professional PPC management

When businesses invest in PPC, it's not uncommon for them to partner with a PPC agency.

A PPC agency, like WebFX, develops, launches, and manages your paid advertising campaigns on platforms like Google Ads and Microsoft Advertising, plus helps improve your Google Ads optimization score.

PPC management from an agency costs $501 - $3000 per month on average (36% of respondents). Agencies often charge different rates for PPC services and some may charge hourly. How much you'll spend will depend on the pricing model you choose and your chosen agency.

PPC management software

Businesses can also streamline internal PPC management with free and paid PPC software, like WordStream, Shape, or Acquisio. While optional, these tools can help your company optimize bids, evaluate ads, and more.

If you opt for a paid PPC management tool, prices range from $15 to $800 per month. Now that you have a background in the basics of Google Ads' costs, are you ready to learn more about the platform and the ad auction that influences how much Google Ads costs your business? Just keep reading to get started!

How does Google Ads budgeting work?

When you start advertising on Google, you'll come across several terms related to Google Ads costs, including:

Budget: The amount you're willing to spend over 30.4 days for a campaign on a per-day basis.

Bid: The amount you're willing to spend for a click on your ad.

Spend: The amount Google deducts from your budget when an ad wins an ad auction.

Cost: The actual amount you pay for a click on your ad.

Daily average budgets

Your daily average budget is the average daily amount per ad campaign you're willing to spend over 30.4 days (the average number of days in a month).

When you set up your campaign in Google Ads, you'll be asked to provide your daily average budget. You can choose to share this budget across all of your campaigns or set a separate budget for each campaign.

Your daily average budget gives Google a rough idea of what you'd like your daily spend to average out at the end of the month. That means you could exceed or fall short this amount.

Spending limits

There are two types of spending limits - the daily spending limit and the monthly spending limit.

The daily spending limit is the maximum amount you will pay for an ad campaign daily. And the monthly spending limit is the maximum amount you will pay for an ad campaign each month.

You will never pay more than your spending limit.

Bidding

The pricing of Google Ads will also depend on your bid. Your bid is the maximum amount you're willing to pay for a click on your ad.

You'll want to make sure your bid is high enough to compete with other bidders to earn those higher positions in the search results.

You can choose to bid manually and set different bid amounts for each keyword in your ad group or set up automated bidding where you can set maximum bid limits.

Need help creating your Google Ads budget?

While most companies spend $9000 to $10,000 per month on Google Ads, there isn't a definitive answer to the question, "How much does Google Ads cost?" and that's for good reason.

How much you spend on Google Ads is entirely up to you. The right Google Ads spend for your business depends on numerous factors, including ad performance, your industry, your goals, the tools you decide to use, and more.

Whatever approach you decide to take, Google Ads is a fantastic advertising method for almost any business out there. Worst case scenario, you might lose some of your budget on an unsuccessful test campaign.

But when you realize what you stand to gain from a successful Google Ads campaign, you'll be asking why you didn't give it a shot sooner! If you're looking for help building your Google Ads budget, as well as developing your campaign, our PPC management services for Google Ads can help.

Just contact us online or call us at 888-601-5359 to speak with an experienced strategist about Google Ads pricing for your business!

Source data

Monthly PPC management costs from an agency

Google Search Network costs per click

Google Search Network cost per 1000 impressions

Google Display Network costs per click

Google Display Network costs per 1000 impressions

Monthly Google Ads costs

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How much does Google Ads cost? Google Ads costs $100 - $10,000 per month with an average CPC of $0.11 - $0.50. Learn more about Google Ads pricing here!

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Lill, D. (2022). How much does traditional advertising cost in the UK | Talk Retail. [online] Talk Retail. Available at: https://talk-retail.co.uk/how-much-does-traditional-advertising-cost-in-the-uk/#:~:text=It%20will%20cost%20between%20%C2%A3,to%20their%20print%20offering%20them. [Accessed 20 March. 2024].

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The world of advertising has moved online, it is practical, targeted and data-driven. However, how cost-effective is traditional advertising compared to digital advertising in the UK?

As businesses build their ad campaigns, the format of that campaign will consider both online and offline channels. We look at how these channels compare in price to their digital counterparts:

Read on to discover the cost to make and advertise on these channels.

How much does TV advertising cost in the UK?

TV advertising is still one of the most popular forms of advertising, reaching millions of people every day. The cost to advertise varies and depends on a number of factors, most of which come down to the viewership. Factors include:

For example, a 30-second ad during primetime on a Saturday night will cost more than a middle-of-the-day, middle-of-the-week 30-second ad. Prices start as little as £70 you can grab a spot on a digital channel during the day however, viewership is likely to be low. Running an ad in primetime can reach as high as £34,000 for a 30-second ad. So, costs for TV adverts in the UK can quickly reach the hundreds of thousands for prime-time spots.

Similarly, producing a TV advert is expensive. That being said, there are budget options, if you produce a basic animation with a voiceover it could cost a few hundred pounds. However, if you want a TV advert with impact and a big star attached it could cost up to £250,000. You would expect to get a good return on investment with TV advertising in the UK, with £1.73 returned for every £1 invested in the short term and up to £4.20 long term.

In comparison, YouTube is the most comparable platform for TV ads online. It costs between $0.10 to $0.30 per view, so you would need to spend around $2,000 for 100,000 views. The cost to produce a YouTube ad is similar, in fact, you could use your TV ad on YouTube. One benefit of YouTube is unskippable ads, but the drawback is technology like ad blockers.

Radio advertising costs in the UK

Radio adverts are often forgotten, yet an important form of traditional advertising. Like with TV, radio has peak times, primarily during the morning and evening rush hours. The difference from TV is that radio has a captive audience. If you are driving to work or on the school run you are not able to walk away when the adverts come on.

Radio ads are typically 20 to 40 seconds long and similar to TV, the cost varies depending on the number of listeners. The two variables tend to be based on:

However, if you opt for a daytime or evening slot you could get an ad for £100, if you opt for a peak time ad it could cost £5,000 per ad.

Producing a radio advert can be relatively cheap. Prices start from around £300, but you will need to factor in writing a compelling script and hiring voice actors. So it could end up reaching a few thousand if you hire professionals.

Spotify is the most comparable platform for digital adverts. Costs for advertising on Spotify can be as low as £250. You can request a voiceover or have access to the Spotify production studio.

Newspaper advertising cost in the UK

Newspapers are possibly the most affected medium by the growth of the internet. The cost of newspaper advertising in the UK depends on two types of ads:

The other factor to the cost of newspaper ads is the publication and size of the ad. It will cost between £50 to £3,000 per ad. The cost of design also needs to be factored in, depending on the complexity of the ad it could set you back around £500.

Most newspapers have an online presence so it is easy to compare their digital to their print offering them. Unlike newspapers, you could run ads on every page of a website. This may cost millions, yet ad block might limit your exposure. That being said, you could get millions of views of your ads through repeated visits so the return might be worth the investment.

Online newspapers, and a traditional print's online version, can also benefit from the use of PPC. Check out this link if you're looking for a PPC audit service that could help this form of traditional advertising stand out.

Other traditional advertising costs

Billboard advertising

Billboard ads are a type of out-of-home advertising (OOH) that involves renting space on a physical billboard. Usually, billboards are located in high footfall or traffic areas and are eye-catching so they can easily be seen by passersby.

The cost of billboard advertising generally starts at £170 for a two-week period on a roadside phone kiosk, then up to £625 per two-week period for a large high-traffic area.

Vehicle advertising

Another type of OOH advertising, vehicle advertising involves wrapping your car, van, or bus with your logo or advertisement. It is good for targeting a specific area with a local service, however, larger companies like Sky have their vehicles wrapped with ads.

The cost of vehicle advertising mainly depends on your fleet of vehicles, the size of the vehicle, or the complexity of the design. In the UK you can wrap a vehicle for as little as £250, well worth the investment if you are a local business.

Customized giveaway ads

Promotional giveaways are when businesses give customers and potential customers free products with their company logo, such as Custom Lapel Pins, custom mugs, and more, to attract new business and build customer loyalty.

Branded corporate gift sets will leave a lasting impression on your brand in the minds of your customers. The cost of giving away gifts is very low, depending on the number of customers or partners you plan to give away, making it a very economical advertising option.

Conclusion

Overall, traditional forms of advertising remain popular in the UK. They are being replaced by digital advertising but are well worth the investment when diversifying your advertising to reach a wider audience.

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How much does traditional advertising cost in the UK | Talk Retail

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What are the best advertising channels for your budget? We look at the costs of traditional advertising in the UK, including TV, radio, newspaper and others.

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Barraclough, D. (2023). What is the Cost of Social Media Advertising? - Expert Market. [online] Expert Market. Available at: https://www.expertmarket.com/uk/digital-marketing/cost-of-social-media-advertising#:~:text=Verdict%3A%20What%20will%20social%20media,and%20how%20much%20you%20bid. [Accessed 20 March. 2024].

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Social media advertising packages typically cost between £300 and £2,000+ per month, depending on the number of posts and variety of channels you'd like to advertise on. Meanwhile, freelancers offer rates from £15 to £60 per hour, depending on their experience and the project's complexity.

The exact cost depends on your specific needs, which makes it hard to pin down a price. However, for an idea of how much you'll actually pay you can use our free social media cost comparison tool to compare real quotes from leading agencies.

Alternatively, keep reading to find the latest costs of social media advertising, and get to grips with which factors are at play when it comes to your final bill.

What influences social media advertising costs?

The price you pay for social media advertising depends on many factors:

How many channels you use and which ones

The more social media platforms you use, the more you'll pay. Also, the specific channels you use will affect the cost of your social media advertising - different platforms come with varying fees, which we'll break down in the following section.

Number of posts and images

Most social media advertising packages come with a 'posts per month' fee. For example, a basic plan may include 10 posts per month, while a more advanced option will include 50 posts per month.

Like any packaged service, the more you want, the more you'll pay. You'll also pay more for customised images, as opposed to stock images, because they take longer to create.

Number of promoted posts

Some platforms, like Facebook, allow you to boost your posts to reach a wider, specific, targeted audience - for a fee. This is known as ad targeting, which will add to the overall cost of your social media advertising.

The size of your bid

'Bidding' is part of paid advertising. Your bid is how much you're willing to pay for a specific action, whether it's cost-per-click (CPC) or cost per 1,000 impressions (CPM). Competing with other online businesses, your bid is placed in an auction to help secure your advert placement on the social media platform.

With CPC, you pay the social media platform each time a user clicks on your promoted link, post, or image. Across all platforms, this costs on average from £0.75 to £1.06 per click. In CPM, you pay every time your ad is seen by 1,000 users, which can cost between £3 and £8 per thousand impressions. For both methods, your ads will be deployed evenly over time, until your overall budget is reached, which you can as low as £1 per day on Facebook and Instagram ads.

Social media marketing strategy

When using a social media agency, your social media posts will form part of an overarching strategy. These strategies typically include an audit of your social platforms, which includes analysing your performance, deciding on metrics, and creating end goals. Agencies can charge anything from £150 to £3,000+, depending on the size of your business.

Social media advertising costs per platform

Below, we've included the average amount that businesses spend on paid adverts for different platforms, along with the minimum budget required by each platform.

With so many prices to consider, it's difficult to know how much social media marketing will cost your specific business. But don't worry, the easiest way to get a clear price is through our free cost comparison tool. Simply answer a few questions, and we'll match you with the UK's top agencies who'll offer you direct, no-obligation quotes. It couldn't be easier.

Facebook advertising costs

With 2.9 billion monthly active users, Facebook is one of the most popular platforms for social media advertising and offers lots of growth opportunities. The bidding model you go for depends on your objectives.

For example, if you want to drive traffic from Facebook to your website, you'll measure your costs in CPC. Alternatively, if you want to increase brand awareness, then you'll adjust your budget based on CPM. This is because, unlike CPC, the main aim of CPM is to have your ads seen online, not necessarily clicked on.

Remember, the prices above are estimates. The following factors impact the cost of Facebook advertising:

The size of your bid

The target audience

Relevance score - Facebook's evaluation of the quality and relevance of your advert in relation to your targeted keyword or phrase

Estimated action rates - which is whether a social media user engages or converts from your ad

The competitiveness of your industry

On Facebook, you can set a low budget and still get decent results. In the example below, it shows you can bid just $5 and run a campaign for 7 days, and still reach 1,300 people per day.

Instagram advertising costs

Instagram and Facebook are owned by Meta and use the same Ads Manager. But their costs vary.

Facebook is older, bigger, and has more data, which means it's often less expensive than Instagram. But like Facebook, you can set a very low budget and gain exposure for your brand via Instagram advertising. Meanwhile, the bidding model you choose also depends on what you want to achieve.

The cost of Instagram advertising is typically impacted by:

The size of your bid

The size and demographics of your audience

Relevance score - Instagram's evaluation of the quality and relevance of your advert in relation to your targeted keyword or phrase

Estimated action rates - which is whether a social media user engages or converts from your ad

The competitiveness of your industry

Ad placement - whether it's the main Instagram Feed, on the Explore page, or via the Stories feed.

Twitter advertising costs

Twitter is a little different from the rest. Typically used for news, brand updates and real-time conversations between users and businesses, Twitter is ideal for promoting new products or services.

When it comes to social media advertising costs, Twitter is generally cheaper than other platforms. One of the reasons for this is Twitter's broad definition of 'impressions' for its CPM bidding model.

In Twitter's eyes, an impression is 'any time your ad is shown to users', which implies that an impression is merely when any part of your ad is shown on screen.

On the other hand, LinkedIn quantifies an impression as having your ad visible for at least 300 milliseconds with at least 50% in view on the user's screen or browser window. With Twitter's relative 'open door' policy on CPM impressions, it's clear why it's generally cheaper. In terms of CPC bidding, Twitter operates in a similar way - you pay for each click on your link.

The main factors affecting the cost of Twitter ads are:

The size of your bid

The size and demographics of your audience

Quality score - Twitter's evaluation of the relevance, recency (how fresh is your ad?), and resonance (how engaging is your ad?) of your ad, combined with the value of your bid

Estimated action rates - which is whether a social media user engages or converts from your ad

The competitiveness of your industry

Ad placement - whether it's the main Instagram Feed, on the Explore page, or via the Stories feed.

LinkedIn advertising costs

LinkedIn calculates CPC and CPM differently. As of 2018, LinkedIn classifies an impression of Sponsored Content as whenever the ad is at least 50% in view on a device screen or browser window for at least one second on desktop, or 300 milliseconds on mobile. This is far more specific than Twitter's description, which is why you can expect to pay a little more for LinkedIn's CPM.

Another reason for LinkedIn's relatively high costs, particularly for CPC, is its business-focussed audience. On LinkedIn, you're advertising to a professional, B2B (business-to-business) audience that is more likely to be making high-value, business decisions.

Meanwhile, LinkedIn's CPC model charges your business for clicks on your ad content, company name, or company logo, rather than charging for just clicks on the link.

The main factors impacting LinkedIn advertising costs are:

The size of your bid

The size and demographics of your audience

Ad relevance - how well does your ad meet each user's needs?

The region and country

The competitiveness of your industry - how many other advertisers also want to target your audience

TikTok advertising costs

TikTok is the youngest platform on this page, but also one of the most popular. It has one billion active monthly users, which is mightily impressive considering it was founded in 2016.

TikTok's meteoric rise makes it one of the best platforms for growing your business via social media advertising. It's also the best platform for driving engagement, with TikTok users 1.5 times more likely to immediately go out and buy something they discovered on the platform. TikTok adverts appear as you scroll the Feed, or they can pop up when you open the app.

However, TikTok normally ends up more expensive than any other platform. This is because its ads start with a minimum daily budget of £50 when creating campaigns, and a £20 minimum budget when using the Ad-set budget.

The main factors impacting TikTok advertising costs are:

The size of your bid

The goals of your campaign

The size and demographics of your audience

Ad format - whether it's a Hashtag challenge, brand takeover, in-feed ad, or brand filters/lenses

Average CPC and CPM for social media ads

Cost-per-click (CPC) and cost-per-mille (CPM) are the two most common types of bidding models. Below, we'll show you how much you can expect to pay for these bidding models across the biggest social media platforms...

Average CPC for social media ads

The CPC bidding model means you pay the social media platform for each click on your ads, setting a maximum budget for each campaign. Unless you set bid adjustments, your budget is the highest amount that you're willing to pay for a click on your ad.

Average CPM for social media ads

The cost-per-milled bidding model, meaning cost per thousand impressions, means you pay the social media platform every time 1,000 social media users see your ad. The definition of an impression may differ between platforms. The costs are generally higher than CPC, because you're paying for 1,000 views of your brand, not just a single click on a link.

Verdict: What will social media advertising cost my business?

On average, you can expect to pay between £300 and £2,000+ per month for social media advertising. The cost depends on many factors, including the number of posts, how many platforms you advertise on, and how much you bid. Let's recap the ballpark figures...

Facebook advertising typically costs £0.86 per click, or £6.37 per thousand impressions, while Instagram costs on average £3.15 per click, and £6.99 per thousand impressions. Then with TikTok, you need to spend a minimum of £50 per day for campaigns, but you can also pay up to $150,000 (or about £125,000) per week for a hashtag challenge.

With so many factors, it can be difficult to know the exact cost of social media advertising for your business. The easiest way to find out is by comparing real quotes from leading social media agencies, using our free comparison tool.

Simply answer a few questions about your business, and we'll match you with the most appropriate social media experts. They'll then contact you with free, no-obligation quotes. Our tool is quick, easy, and totally free to use.

Social media cost FAQs

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What is the Cost of Social Media Advertising? - Expert Market

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Social media advertising packages typically cost between £300 and £2,000+ per month, depending on the number of posts and variety of channels you'd like to advertise on. Meanwhile, freelancers offer rates from £15 to £60 per hour, depending on their experience and the project's complexity.

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Facebook.com. (2022). MARIA TASH. [online] Available at: https://www.facebook.com/MariaTashOfficial/ [Accessed 20 Jan. 2024].

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MARIA TASH. 21,860 likes · 185 talking about this · 439 were here. Fine Jewelry & Luxury Piercing NYC • London • Dublin • Dubai • Miami
Coming Soon: Kuwait

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Facebook.com. (2023). Jacquie Aiche Jewelry. [online] Available at: https://www.facebook.com/jacquieaiche/ [Accessed 20 Jan. 2024].

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Jacquie Aiche Jewelry. 39,148 likes · 207 talking about this. Fine jewelry handmade with love in Los Angeles. Shop at www.jacquieaiche.com or check our Stockist pa

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Instagram.com. (2014). 💿Ceejay The Dj💿 (@chanteljeffries) • Instagram photos and videos. [online] Available at: https://www.instagram.com/chanteljeffries/?hl=en [Accessed 25 Apr. 2024].

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Aubade Jewelry. (2022). Jacquie Aiche | Aubade Jewelry. [online] Available at: https://www.aubadejewelry.com/designers/jacquie-aiche [Accessed 10 Jan. 2024].

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Since 2007, Jacquie Aiche has been creating crystal and gemstone jewelry that is designed to empower, handmade in her Los Angeles studio.

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Jay, G. (2024). X (formerly Twitter) Usage Statistics for 2024. [online] Famewall Testimonials. Available at: https://famewall.io/statistics/twitter-stats/ [Accessed 10 Jan. 2024].

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X (formerly Twitter) is quickly rising to become one of the most used social media platform

Here's the up-to-date statistics on Twitter usage for the year 2024

Top Picks:

There are 540 million users worldwide on X (formerly Twitter)

The platform X had 541.56 million monthly active users in 2023 which is a 47% increase from the previous year

There are 237.8 million daily active users count on X currently

There are 650,000 users who have currently subscribed to X Premium

The United States has the highest number of Twitter users worldwide which is currently at 95.6 million users followed by Japanwhich has 67.4 million users

There are about 350,000 tweets/posts sent every minute

The posts on X get about 100 billion impressions every day

User Stats

How many people use Twitter?

As of 2023, there are currently 540 million users worldwide according to an update from Twitter

How many monthly active users are on Twitter?

Twitter has reached an all-time high of 541.56 million monthly active users in 2023. This is a staggering 47% increase from the previous year when there were 368 million monthly active users in 2022

Here are the year-on-year monthly active users on Twitter. There is a significant increase in the monthly active users from 2022 to 2023 which shows a steep 35% user growth while it was only 1.2% in the previous years from 2021 to 2022

Here is the complete data of monthly active users in X (formerly Twitter)

How many daily active users are on Twitter?

X has 237.8 million daily active users on the platform

And here's the complete data of daily active users on Twitter:

How many users are subscribed to X Premium (previously Twitter Blue)?

There are 650,000 subscribers to X Premium currently

X Premium is an optional paid subscription service that offers additional features and benefits to users of the social media platform X. It was introduced in November 2022 and is available in three tiers: Basic, Premium, and Premium+
Here are some of the key features of X Premium:

Longer posts: Premium users can write posts up to 25,000 characters long, compared to the 280-character limit for non-premium users.

Edit posts: Premium users can edit their posts for up to 30 minutes after they are published.

Undo posts: Premium users can undo their posts for up to 10 seconds after they are published.

Bookmark folders: Premium users can create and manage bookmark folders to organize their saved tweets.

Longer video uploads: Premium subscribers can upload videos up to 3 hours long and up to file size of 8GB (1080p)

Verification badge: Premium+ users will receive a verification badge, which indicates that their account is authentic.

Source: Statista, BusinessofApps, Twitter

What is the number of Twitter users by Country?

Who has the highest number of followers on Twitter? Top 10 Twitter users with the most followers

Source: Statista,

Twitter Posts/Tweets

How many tweets/posts per day are sent on Twitter?

There are about 350,000 tweets/posts sent every minute which comes to 504 million tweets/posts per day and 200 billion tweets/posts per year

Another interesting stat is that 10% of X users are responsible for 92% of all posts

How many impressions do posts on Twitter/X get?

The posts on Twitter get about 100 billion impressions every day

Conclusion:

Twitter is becoming the public square where a lot of users are voicing their opinions. And it is already on track to becoming one of the top social media platforms worldwide

Here are some more resources you might find interesting:

1. The Complete Guide to Testimonials

2. How to collect testimonials from customers?

3. How to and How not to feature testimonials & online reviews?

4. Guide to collecting the best video testimonials

Start using Famewall to collect testimonials from your customers and also aggregate them from 15+ social platforms. Then add them as social proof to your website in just a few clicks

The best part is that Famewall has followed all the best practices to make the best out of your testimonials. You can just copy & paste 2 lines of code to make them go live on your website

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X (formerly Twitter) Usage Statistics for 2024

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This post is a curated list of insightful statistics about X (formerly Twitter) along with data to draw useful conclusions

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Maria Tash. (2018). Jewelry Guide | Earring Styles, Settings & Care | MARIA TASH. [online] Available at: https://www.mariatash.com/jewelry-guide [Accessed 2 Jan. 2024].

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Jewelry Guide

Jewelry Guide

MARIA TASH designs live at the intersection of fashion, jewelry, and beauty. Each piece is made to fit the wearer comfortably, like a second skin. With extraordinary attention to detail, Maria creates pieces that are eye-catching from every angle with gemstones that offer maximum brilliance.

Jewelry Types

Traditional Stud

The most common type of earring, traditional studs come in one length and feature a standard butterfly backing that glides on seamlessly. This type of stud can be swapped out often and is ideal for Lobe piercings.

Drape

Custom designed to fit exclusively in the Tash Helix℠ and Tash Hidden Rook℠ placements, drapes creates the illusion of gems and chains mysteriously emerging from the ear. A bar is pierced under specific folds in your anatomy, concealing the entry point and wearable components of the jewelry to allow the pieces to cascade softly, moving with the wearer.

Demi

A demi is designed to look like a diamond arch peeking out from the top of the ear. The ends of the curved stud are tucked into the folds of the outer ear to conceal the style's opening.

Navel and Nipple Barbell

A style of jewelry with a straight or curved bar in the center and two beads on either end, one of which can be unscrewed to move through the piercing. We use gold and titanium barbells at MARIA TASH. We recommend starting with an internally threaded 14g straight barbell for nipple piercings and 14g curved barbell for navel piercings.

Horizontal Rings

Rings with stones on the side that faces out rather than around the edge. These work best in piercings that are viewed straight on such as the Septum or Daith.

Dermal / Microdermal

A dermal piercing appears to float on the surface of the skin. This effect is due to a titanium anchor or "dermal foot" that gets implanted under the skin so only the threaded post is visible.

Charm

A charm is a piece of jewelry that is added, usually via jump ring or small clasp, to the body of a ring or to an earring post. Charms can be as simple as a jump ring with a hanging diamond or more complex like our chains or linked bars styles.

Threaded Charm

Threaded charms link a tapered spike that sits at the end of a post to a jump ring with a gem attached. This allows the dangling stone to sit as close to the skin as possible, giving the impression of a charm hanging directly from the ear.

Orbital

Orbitals are defined as a single piece of jewelry worn in two adjacent piercings

Post

The part of jewelry that moves through the ear, attaching frontal to backing. Our posts come in various lengths and shapes so they can be fit to different anatomy.

Frontal

The front of your stud where the gemstone or forward-facing design appears.

Backing

The stopper that holds a post in place at the back of the ear.

Butterfly Backing

The most common earring backing; it is pushed straight onto a traditional stud post. "Butterfly" refers to the shape of this style.

Ballflower

Designed by Maria herself, our ballflowers screw into threaded posts and have an elegant design that adds a decorative element to the back of our earrings.

Disc

A simple, minimalist style of threaded stud backing that provides a comfortable option for most piercings.

Recessed

Unlike a traditional threaded stud, where the backing is pushed through the piercing and the threaded frontal is screwed in, a recessed stud's backing is threaded, meaning you push the frontal through the piercing and the back gets screwed in.

Nostril Screws

To fit comfortably in the nose, a straight post is bent into a spiral that gets "twisted" gently into the nostril.

Clickers

Mechanisms used on our rings; they get their name from the "click" they make when the piece is closed. Clickers have very small hinges that allow the rings to open and shut for easy and secure installations.

Jump Ring

A simple functional element that connects jewelry segments together. The jump ring is the small metal ring on a charm that slides over a clicker. You will find jump rings on our charms and necklaces.

Mechanisms

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Learn about gemstones, settings, and care for MARIA TASH fine jewelry and luxury piercings.

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NAiiA. (2024). Our Story - NAiiA Jewelry. [online] Available at: https://shopnaiia.com/en-gb/pages/our-story-1 [Accessed 2 Jan. 2024].

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where style meets quality

Welcome to the world of NAiiA - A world where special jewelry isn't just for special occasions. We don't chase trends or traditional beauty standards. Instead, we create truly timeless jewelry designed to age into heirlooms and made to love forever. Our semi-fine pieces fit your life and flatter your body-no matter your gender-so you feel amazing every time you wear them. Not to mention, all our pieces are waterproof, hypoallergenic, durable and made with Mother Earth in mind.

More Than Jewelry

We are devoted to making a creative difference while giving back. Our company has a deep love for Mother Earth and is committed to preserving the planet. We hope to contribute to a more sustainable world so it can offer its same magic for future generations. We offset 100 lbs of carbon for every sale with Salt, a company helping to protect and restore ecosystems and livelihoods for communities in Kenya and the Amazon.

Salt

Our Founder

As an LA-based and first-generation Persian entrepreneur, Nicky Shemian has always wanted to create something of meaning. In 2020, she founded NAiiA, a jewelry line that aims to empower and inspire both men and women to feel elevated and bold. Nicky's upbringing in a multicultural home shaped her unique perspective. As a self-proclaimed tomboy, she traded in her sneakers for jewelry, and found a way to combine edgy with elegance. But for Nicky, NAiiA is not just about creating beautiful jewelry - it's about empowering individuals to express themselves and feel confident in their own skin. Through her designs, she seeks to instill a sense of empowerment and self-assurance in those who wear her creations.

Female Founder Collective

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We believe in creating jewelry that celebrates and inspires the evolutionary beauty of design. We design authentic generational pieces that will be with you forever. At NAiiA, jewelry is for today, tomorrow and forever.

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Statista. (2024). Instagram: Global user age and gender distribution 2024 | Statista. [online] Available at: https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/ [Accessed 20 Jan 2024].

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As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

Teens and social media

As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

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Instagram: Global user age and gender distribution 2024 | Statista

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As of April 2024, around 16.5 percent of global Instagram users were men between the ages of 18 and 24 years.

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Statista. (2021). Global Twitter user age distribution 2021 | Statista. [online] Available at: https://www.statista.com/statistics/283119/age-distribution-of-global-twitter-users/ [Accessed 20 Jan. 2024].

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As of April 2024, X (formerly Twitter) global audience was composed of 36.6 percent of users aged between 25 and 34 years old. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years old, with a share of 34.2 percent. Users aged less than 18 years old were around 2.4 percent worldwide, while users aged 50 or above accounted for roughly seven percent.

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Global X/Twitter user age distribution 2024 | Statista

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As of April 2024, X (formerly Twitter) global audience was composed of 36.6 percent of users aged between 25 and 34 years old.

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chudson9379 (2023). What’s a Good Engagement Rate on Pinterest? Exploring the Industry Standards. [online] Available at: https://www.hudsondesigncompany.com/whats-a-good-engagement-rate-on-pinterest-exploring-the-industry-standards/#:~:text=This%20metric%20measures%20the%20percentage,of%20content%20you're%20sharing. [Accessed 20 Jan. 2024].

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What's a Good Engagement Rate on Pinterest? Exploring the Industry Standards

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Today we are chatting about Pinterest engagement rates and why you need to know yours. Pinterest is a powerhouse for businesses and content creators looking to drive website traffic and sales. With over 450 million monthly active users, Pinterest provides a unique opportunity for brands to showcase their products and services through eye-catching visuals and ...

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Mumsnet.com. (2024). Maria Tash Piercings - are they worth it | Mumsnet. [online] Available at: https://www.mumsnet.com/talk/style_and_beauty/4582874-maria-tash-piercings-are-they-worth-it [Accessed 15 Nov. 2023].

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IEatChocolateForBreakfast · 04/07/2022 17:08

I'm considering getting my rook done. I love the little Pearl and diamond hoops from Maria Tash. But I have 2 questions...

1. On their website it says that when you have a piercing by done they pay close attention to the shape of your ear and the final angle that the piercing will sit so the earring jewellery always looks nice.

Is it worth it to pay to get the piercing done there (I will probably just get a plain gold hoop first to start with and then switch to a more decorative hoop after it's healed). Or will any decent piercer consider the placement and angle of the piercing?

2. Their jewellery is gorgeous but very expensive. Is it worth it? Or are there cheaper alternatives that are still good quality? I'd prefer real gold or gold plated at least rather than cheaper costume jewellery just to avoid infection.

Has anyone had a piercing done at Maria Tash? Thoughts / experiences welcome

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Maria Tash Piercings - are they worth it | Mumsnet

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I'm considering getting my rook done. I love the little Pearl and diamond hoops from Maria Tash. But I have 2 questions... 1) On their website it say...

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Trustpilot. (2024). Maria Tash Inc is rated ‘Poor’ with 2.1 / 5 on Trustpilot. [online] Available at: https://uk.trustpilot.com/review/www.mariatash.com [Accessed 15 Nov. 2023].

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Maria Tash Inc is rated "Poor" with 2.1 / 5 on Trustpilot

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Do you agree with Maria Tash Inc's TrustScore? Voice your opinion today and hear what 59 customers have already said.

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Jacquieaiche.com. (2024). About Jacquie Aiche - Fine Jewelry. [online] Available at: https://jacquieaiche.com/pages/about [Accessed 24 Nov. 2024].

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A woman's natural beauty can be illuminated with the right piece of jewelry, and that is my mission. To create jewelry that will make every woman look and feel uniquely beautiful.

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‌Kayleightaylorphotography.com. (2022). Shelley + Danny. [online] Available at: https://kayleightaylorphotography.com/shelley-danny [Accessed 25 Apr. 2024].

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Macready, H. (2024). 42 Pinterest Stats That Matter to Marketers in 2024. [online] Social Media Marketing & Management Dashboard. Available at: https://blog.hootsuite.com/pinterest-statistics-for-business/ [Accessed 10 Apr. 2024].

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Here's our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their time on the platform is well-spent.

Lately it feels like everyone's doing a social media detox-from Ariana Grande to the 42 percent of Americans who took a break from Facebook in 2018.

But Pinterest doesn't have the scandals or the congressional hearings. It bills itself as the platform where people reconnect with themselves, not shouting politicians (or relatives shouting about politicians). Pinterest is for you. And your ideal vision of a future self.

Incidentally, Pinterest is also the search engine where you find the things you need to buy in order to become that ideal self.

In other words, Pinterest users are planning for the future, which means they're in discovery mode. And the numbers show that these folks engage with branded content because they actively appreciate it.

We've collected a list of 23 statistics about our favourite scrappy scrapbooking platform that is so inspiring you'll want to tackle your Pinterest marketing strategy all over again.

Or at least start a board about it.

Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.

Pinterest user statistics

Pinterest has long battled a reputation as a little sister among the social media giants.

But actually it's the fourth-most-popular social media platform in America. It outranks Snapchat, LinkedIn, Twitter and WhatsApp.

So who, exactly, is using Pinterest?

That number (from September 2018) includes 77.4 million people in America. Which is over 5 million more than the year before.

In fact, according to eMarketer, Pinterest added more American users than Facebook and Twitter combined between 2017 and 2018.

According to Pew Research, only 41 percent of American women report using Pinterest. So what's up with the other 42 percent? Where's this exposure coming from?

Comscore doesn't give further details on the methodology behind this number, but let's take a wild guess: Google image search. Pinterest-based images dominate Google's results.

When brands publish their content on the platform, they should be aware that there's a good chance non-users will see those images, too.

Yes, Pinterest has always owned its appeal to women. It calls them "Deciders" because they control over 80 percent of household spending in the US.

Still, does the platform yearn for the male gaze? A little.

Back in 2016, only 40 percent of new users were men, and 25 percent of users overall were men. Now Pinterest proudly reports that 38 percent of American dads are Pinterest users, browsing DIY projects, home decor, the outdoors, etc.

Meanwhile, eMarketer predicts Pinterest will have a 30/70 gender split by 2022.

As well, about half of existing users are not American. Looking at desktop traffic in late 2018, Pinterest's top five countries are America, Brazil, India, Turkey and Russia.

For some best practices on convincing these users to follow your boards in particular, check out our post on how to gain more Pinterest followers.

According to Pew Research, who conducted telephone polls in early 2018, the platform is most popular with people who are under 49.

According to Pew Research, a rising tax bracket means a rising likelihood of Pinterest use. For instance, 39 percent of people in households worth $75,000 USD or more per year use Pinterest.

Likewise, people with some college education are twice as likely (40 percent of Americans) as high school graduates (18 percent of Americans) to use Pinterest.

Check out the full data set, here:

Pinterest usage statistics

To engage with Pinterest's users let's look at how people actually use the platform.

One way of looking at it: rather than capturing the present moment or getting nostalgic over the past, Pinterest's users are planning for the future.

Another way of looking at it: Pinterest is as much a search engine as a social media platform.

In early 2017, Pinterest reported that its users had pinned 100 billion images. By September 2018 that number jumped to 175 billion.

For context: 0.5 billion people have visited the Mall of America since it opened in 1992.

Pinners are continuing to use Pinterest on the go. That includes a 45 percent increase in mobile searches in 2017.

This is according to a study Pinterest commissioned to better understand its American women users aged 25-54. Only 53 percent of those women said they use Facebook to plan these moments, and 44 percent use Instagram.

What are "life moments," according to Pinterest? Big ones might include decorating a new home (43 percent), or going on vacation (50 percent). Small ones are more like meals (67 percent), gym routines, and party planning.

Just be aware: Pinterest users start planning twice as early as people who use other platforms.

Compare that to the 71 percent average across social media platforms.

While Facebook trumpets its efforts to make feeds less passive and more engaging, Pinterest owns a natural bent towards inspiration (and motivation).

Visual search is growing strong, and Pinterest is at the forefront. The platform's Lens tool hosted 250 million visual searches in February 2017, and that number increased to 600 million in February 2018.

Meanwhile, 60 percent of millennials are on board with a tool that can answer the question, "What kind of shoes are those?"

Pinterest for business statistics

Pinterest is for shoppers. Whether your product is an exfoliating mask or an app, your Pinterest strategy is crucial to your sales funnel.

How can we state so boldly that Pinners are ready to buy? Look at these numbers:

That puts the platform on par with Instagram, as far as product discovery goes. That's even more impressive, given that I nstagram has four times as many users as Pinterest.

Pinterest users are evaluating options and looking for inspiration.

Whether they purchase online or offline, immediately or later, Pinterest boards are less and less a moodboard, and more and more a shopping list.

That's more than 4 times as many as on other platforms. Pinterest users are active and engaged: they're not just sculpting a carefully-curated personal brand (and occasionally making an impulse-purchase from a particularly effective feed ad). They're executing on real-world plans.

Pinterest serves 2 billion searches every month, which makes for 1.94 billion unbranded searches. Pinterest users have intention, but they're still open-minded.

In other words, they're in discovery mode: the ideal time to be introduced to, or reminded of, your brand.

Yes, search is huge on Pinterest, but brand exposure also happens with organic content and a cornucopia of paid ad options.

There are a lot of ways to get your content in front of new eyes.

People appreciate ads on Pinterest. Your brand isn't competing with content from your audience's friends and family. Your brand's content is what people are here to check out.

If Facebook ads are the door-to-door salesperson ringing the doorbell in the middle of a Saturday barbeque, Pinterest ads are the salesperson in the boutique who tells you that those pumps also come in highlighter yellow.

If you want help perfecting your posts, here is our handy list of Pinterest tools for business. (Pro tip: a Pinterest scheduler especially is crucial to keeping your Pins consistent and high-quality.)

With all this talk of intangibles like exposure and sentiment, the next question is obvious: do Pinterest's audiences take action?

Yes. They click through to shopping sites more than Facebook, Snapchat or Twitter users.

This is according to some Oracle Data Cloud surveys that looked at retail, consumer-packaged goods and automotive categories.

They also found that Pinterest users are 39 percent more likely to be active retail shoppers to begin with, as compared to people who don't use Pinterest.

For more guidance on how to become a crucial and beloved part of this audience's Pinterest experience, check out our guide on how to get more Pinterest followers.

Pinterest advertising statistics

Here's one subjective opinion: Pinterest's ad offerings are among the most gracefully integrated of all social media platforms.

But this is a Pinterest stats article, so here are four objective facts:

In terms of ROI, that's $2 in profit for every advertising dollar, according to a 2017 study by Analytic Partners.

Apparently Pinterest outperformed all other measured marketing channels for the five retailers the study tracked. The study also found that the retailers could scale their Pinterest budget to 5 percent of their overall digital marketing budget without losing ROI.

And a 10x lift in awareness, according to Pinterest's internal analysis in May 2018.

The platform encourages advertisers to keep content seasonal and aspirational for peak engagement.

Pinterest also noted that landing pages that match the pin (for an aesthetically consistent customer journey) experience an extra 13 percent sales lift.

(On a similar note, let's never forget that 2014 Curalate study that found Pins without faces are repinned 23 times as much as images with faces.)

The company is privately held, so we don't know for sure. (That said, it filed for an IPO in February 2019, so more data is forthcoming.)

CNBC quoted anonymous sources that said Pinterest would hit $1 billion in ad revenue in 2018, while eMarketer says the company won't hit that mark until 2020.

Currently, Pinterest's average advertising revenue per user is estimated to increase from $7 to $10 in 2019, placing it more on par with Snapchat ($7.81) than the likes of Facebook ($95.71 per US user) or Instagram ($69.18 per US user).

What does this mean for marketers? Basically it comes down to potential.

The platform is still in the early stages of monetizing its user base. And as that user base keeps growing, Pinterest keeps rolling out new ad tools (like promoted video at max width, which is now available to all advertisers).

This means that for advertisers the playing field is wide open. Brush up on tactics using our guide to advertising on Pinterest.
Save time managing your Pinterest presence using Hootsuite. From a single dashboard you can compose, schedule, and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today. Get Started

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23 Pinterest Statistics That Matter to Marketers in 2019

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Here's our favourite Pinterest statistic of 2019: Pinterest users are twice as likely to say their time on the platform is well-spent. Lately it feels like everyone's doing a social media detox-from Ariana Grande to the 42 percent of Americans who took a break from Facebook in 2018.

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Backlinko. (2023). TikTok Statistics You Need to Know in 2024. [online] Available at: https://backlinko.com/tiktok-users [Accessed 10 Apr. 2024].

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TikTok Statistics You Need to Know in 2025

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Dive right into all the company’s official TikTok & Douyin’s user statistics - Monthly & daily active users, growth figures, demographics & much more.

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Pinterest. (2024). Jacquie Aiche | Fine Jewelry (jacquieaiche) | Official Pinterest account. [online] Available at: https://www.pinterest.co.uk/jacquieaiche/ [Accessed 23 Apr. 2024].

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Jacquie Aiche | Fine Jewelry (jacquieaiche) | Official Pinterest account

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Jacquie Aiche | Fine Jewelry | Fine jewelry handmade with love in Los Angeles | Jewelry accessories | Body chains & finger bracelets | Earrings and rings Jacquie Aiche | Men´s Jewelry | Jacquie Aiche boho jewelry is the perfect gift for any occasion #jacquieaiche

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Tiktok.com. (2024). TikTok - Make Your Day. [online] Available at: https://www.tiktok.com/@jacquieaichejewelry [Accessed 23 Apr. 2024].

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Instagram.com. (2014). Jacquie Aiche (@jacquieaiche) • Instagram photos and videos. [online] Available at: https://www.instagram.com/jacquieaiche/ [Accessed 23 Apr. 2024].

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Jacquieaiche.com. (2024). Fine Body Jewelry | Handmade Gold Diamond Body Chains. [online] Available at: https://jacquieaiche.com/collections/gold-diamond-body-jewelry [Accessed 23 Apr. 2024].

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Genuine and Handcrafted Diamond Body Chains

Step into a world where luxury meets the art of adornment with Jacquie Aiche's collection of genuine and handcrafted diamond body chains. Through meticulous design and precise craftsmanship, each piece from our collection intertwines delicacy with a bold statement, becoming a testament to the powerful elegance embodied in every woman.

With a meticulous selection of the finest diamonds, our body chains amplify outer beauty and resonate with the wearer's inner strength and radiance. Our handmade body jewelry embraces a union between the inherent power and delicate nature of femininity, celebrating every curve and edge of the feminine form, ensuring each piece becomes a part of your essence, glittering with every beat of your journey. Check out our impressive collection now.

Flaunt Your Figure with Our Trendsetting Diamond Body Jewelry

Elevate your style and become a symbol of unwavering elegance with Jacquie Aiche's trendsetting diamond body jewelry. Our diverse crafted collection accentuates the strength and beauty of every woman, creating pieces that are not simply worn but lived in. Every curve, every link, every diamond, intricately connects to form, not just body jewelry chains but a cascade of luxury that celebrates your unique constitution and spirit.

Through a blend of traditional craftsmanship and contemporary design, our diamond body jewelry becomes more than an accessory; it becomes a statement of confidence, allure, and timeless elegance, ensuring that wherever life takes you, you always carry a piece of unmatched luxury. So, drape yourself in the stunning body jewelry from Jacquie Aiche. Browse now.

Diamond Body Jewelry - Available in 14k Yellow, Rose, and White Gold.

Adorn your body with an enchanting luminosity with Jacquie Aiche's diamond body jewelry, available in the splendid beauty of 14k Yellow, Rose, and White Gold. Immerse yourself in a divine experience where each piece, from the Multi Shape Sophia Diamond Shaker Bra to the Mesh Diamond Halter Bra, is curated to be a beacon of unparalleled luxury and sophistication.

Every piece of diamond body jewelry is crafted with an intimate understanding of the feminine form, ensuring that each curve and link seamlessly becomes a part of you, whispering tales of elegance and eternal beauty with every movement. Allow our women's body jewelry to embrace you, where every diamond and link becomes a part of your timeless tale of elegance and strength.

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Fine Body Jewelry | Handmade Gold Diamond Body Chains

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Find fine body jewelry and handmade chains at Jacquie Aiche. We have the finest and most charming diamond and gold body jewelry. For more information, click here.

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Vk.com. (2024). | VK. [online] Available at: https://vk.com/topic-50911295_28400527?offset=66940 [Accessed 23 Apr. 2024].

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| Бесплатные шрифты | VK

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LYLIE Jewellery. (2015). Packaging. [online] Available at: https://lylies.com/es/pages/wrapping [Accessed 19 Dec. 2023].

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All jewellery purchased from Lylie’s Sustainable Jewellery’s website will arrive in a signature gift box finished with our wrapping paper and seal sticker. This carefully wrapped box will arrive to you in a discreet postal box, displaying no branding.

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“Ethical jewellery”, “sustainable gold jewellery” and “ethically sourced jewellery” had each risen by 50% within the three-month period of analysis

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“Ethical jewellery”, “sustainable gold jewellery” and “ethically sourced jewellery” had each risen by 50% within the three-month period of analysis

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"Sustainability-influenced purchases are projected to account for 20-30% of all fine jewellery sales, equating to as much as £92bn, by 2025."

"Searches for “lab diamond” grew 83% year on year"

novuna (2023). Jewellery trends: the rise of the circular economy. [online] Novuna. Available at: https://www.novuna.co.uk/news-and-insights/consumer-finance/the-rise-of-the-circular-economy/#:~:text=The%20jewellery%20industry%20is%20seeing,industry%20by%20storm%20this%20year%E2%80%A6 [Accessed 9 Nov. 2023].

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Wednesday 9th August 2023

The jewellery industry is seeing increased interest in pre-loved, upcycled and repaired products as consumers embrace the circular economy.

Take a look at some of the insights from The Company of Master Jewellers (CMJ) to find out the sustainability trends set to take the jewellery industry by storm this year...

1. Sustainability-influenced purchasing decisions

Sustainability-influenced purchases are projected to account for 20-30% of all fine jewellery sales, equating to as much as £92bn, by 2025.

The Company of Master Jewellers commissioned a research piece by Spike Digital to analyse search trends amongst consumers. Their analysis found:

Searches for "lab diamond" grew 83% year on year

"Lab-grown diamonds" experienced a 22% growth within the three-month period of analysis

"Ethical jewellery", "sustainable gold jewellery" and "ethically sourced jewellery" had each risen by 50% within the three-month period of analysis

Rising consumer interest in these products suggests sustainability-influenced purchasing decisions will increase over the coming months and years. Many jewellery retailers are now beginning to focus on promoting these types of products and investing in new product lines to attract the attention of sustainability-focused customers.

2. Pre-owned products get some love

Pre-owned jewellery is growing in popularity, with the pre-owned luxury watch market set to grow by 8-10% by 2025.

Why are so many customers turning to the second-hand market? As part of research conducted by McKinsey & Co, 41% of respondents said that access to rare and exclusive products is what attracted them to resale. Other popular reasons to buy pre-owned jewellery include:

Pre-owned jewellery is thought to be more environmentally friendly, so it's a top choice for eco-conscious consumers

There's a much bigger range of options, allowing customers to choose jewellery that suits their unique style - not just the modern trends

Customers may find pre-owned items better value for money, as these pieces will invariably be cheaper than brand-new items. Research shows around 30% of upper teens had visited a pre-owned marketplace in 2020, providing a more accessible way for younger people to purchase high-ticket items

3. Repair, don't replace

The projected UK repair revenue is £173.55m by 2025 (according to Statista). Industry experts predict there will be a focus on renewing and repairing pieces consumers already own, instead of purchasing brand-new high-ticket items.

This is predominantly due to ongoing cost-of-living challenges, resulting in reduced disposable income for many. 71% of "affordability first" consumers would rather repair an item than buy a new one - but it's not just low-income customers prioritising renewing and repairing their jewellery.

Insights published by the Business of Fashion (BOF) suggest 57% of luxury shoppers believe the value of their luxury accessories will likely appreciate if they care for the condition of the item. Jewellery buyers are taking care of their purchase, relying on retailers to help keep their precious pieces in good condition.

Jewellers can capitalise on this by providing a strong repairs and aftersales service.

In further research conducted by Spike, terms such as "custom jewellery near me" and "jewellery valuations near me" had all experienced a year-on-year increase, demonstrating a clear need for jewellery retailers to advocate for their aftercare and additional services.

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Jewellery trends: the rise of the circular economy

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The jewellery industry is seeing increased interest in pre-loved, upcycled and repaired products as consumers embrace the circular economy. We take a look at the latest trends.

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Sustainability Market Key Players : Patagonia 

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Sustainability Market Key Players : Patagonia 

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"The company has an estimated value of about $3 billion dollars and brings in $100 million in revenue annually (Pereira, 2023)"

Umich.edu. (2023). Op-Ed: Patagonia Proves the Success of Sustainable Corporations – Michigan Journal of Economics. [online] Available at: https://sites.lsa.umich.edu/mje/2023/11/22/op-ed-patagonia-proves-the-success-of-sustainable-corporations/ [Accessed 5 Dec. 2023].

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Written by Gabby Land
As the world becomes increasingly more concerned about social justice, inequality, and sustainability issues, many consumers are looking for accountability in the companies that they buy from. Alas, the concept of benefit corporations, or "B Corps" offer a vehicle for companies to demonstrate their commitment to social and environmental performance and accountability, transparently. To become a certified B Corp, a company must meet certain social and environmental responsibility standards with the goal to create value for the broader society versus just traditional shareholders (Usher, 2023). Some standards include passing a B Impact Assessment, being risk-reviewed, and meeting an annual revenue requirement of $5 billion, all of which are assessed every three years to ensure consistent commitment to sustainability (B Corporation, n.d.). This model that balances the generation of profit with benefiting the public is one that more corporations should consider. The clothing company and certified B Corp Patagonia serves as a real-world example proving how sustainable business models can be not only profitable but also create social value.

Patagonia's performance over its time being a certified B Corp demonstrates that sustainable business models can be successful. Patagonia's revenue has been consistently growing throughout the years. The company has an estimated value of about $3 billion dollars and brings in $100 million in revenue annually (Pereira, 2023). Further, its sales have quadrupled in the past decade to around $1 billion annually (Semuels, 2019). On top of this healthy revenue growth, Patagonia has managed to maintain its focus on ethical sourcing and employee well-being. This can be seen through its donation of 100% of its Black Friday sales to environmental causes in 2016, to providing many employee benefits (Semuels, 2019). It's no surprise that Patagonia earned a 151.4 on the B Corp Impact Assessment, while the median score for all B Corp companies is 50.9 (B Corporation, n.d.). Clearly, sustainability can and should go hand and hand with generating revenue and profit.

Examining Patagonia's overall popularity shows consumers' demand for more ethical and sustainable companies is increasing. Nowadays, consumers have become increasingly interested in the impacts of what they consume and are beginning to gravitate towards more sustainable products and companies who prioritize ethical sourcing and sustainability (Faire, 2023). For example, in a recent report by NielsenIQ, it was found that 95% of consumers try to take some action to live sustainably (Faire, 2023). Also, internet searches with words including "eco-friendly" or "reusable" have increased dramatically in the past year (Faire, 2023). These data points have a direct correlation with consumer's spending habits. It appears that in today's day and age, when given the option, consumers will likely choose a more sustainable product if they have an option. Because a company's stance on sustainability and transparency on sourcing and other operational decisions has become an element in a consumer's product choice, it is logical that companies who adopt a more sustainable business model have the potential to be more successful.

Transparency is another key to Patagonia's success with their marketing of their sustainability efforts, such as offering Fair Trade sustainable clothes since 2014 or and clothing made from recycled materials. The company has maintained an effective branding campaign, as a sustainable brand that offers high quality products which has generated a loyal customer following. For example, according to a 2018 Accenture study, brands that are outwardly communicative of their main purpose are found 64% more attractive to consumers (Engage for Good, 2016). Consumers want to know the impact of their spending, and firm transparency is key to helping them understand. Given that there is substantial financial upside for companies who choose to be transparent about their sourcing practices, carbon footprint and how they treat their employees, it serves as a strong motivation for companies to be more sustainable and transparent. Sustainability and transparency are becoming competitive necessities in today's business market, and Patagonia perfectly displays this.

Some may argue that Patagonia's success story is unique and replicating their model may not work for all businesses due to the effort and expense of becoming truly sustainable. While adopting sustainable practices may initially be expensive for a corporation, the investment will pay off in the long run, fueled in part by increased consumer demand for ethical products. There are a plethora of companies who have adopted ethical practices and increased their revenues - Athleta, OLIPOP, Toms, and Seventh Generation - to name a few (Rae, 2021). For example, Ben and Jerry's, the much beloved ice cream brand is a certified B Corp trying to reduce their carbon footprint through many initiatives including sustainable packaging and less plastic use while also promoting social change and responsibility (Ben & Jerry's, 2017). In particular, for their company owned ice cream shops and offices and their manufacturing practices, they are almost approaching 100% renewable electricity (Ben & Jerry's, 2017). Further, they practice sustainable farming practices to preserve soil health and reduce negative carbon emissions from cows (Ben & Jerry's, 2017). Based on the brand's success, their commitment to ethics and sustainability is attractive to consumers, contributing immensely to the financial success of their brand. Companies who make investments in sustainability now, later reaped the financial rewards (Engage for Good, 2016). Therefore, moving towards more sustainable models is arguably one of the smartest moves a growing company can make.

In short, certified B Corps are helping companies today shift away from the traditional profit-driven focus, unlocking the potential to not only contribute to society but help reshape the way consumers view the value and impact of their spending decisions. By examining how companies are successful in their sustainable practices, more firms can follow suit. Patagonia proves that being ethical, transparent, and sustainable need not come at the expense of profit. Consumers are attracted to sustainability and transparency. In today's market climate, it is in everyone's interest for companies and consumers to adopt more sustainable practices for the betterment of business and more importantly the planet as a whole.
References
B Corporation. (n.d.). Driving continuous improvement for high-quality social and environmental business standards. Www.bcorporation.net. https://www.bcorporation.net/en-us/standards/development-and-governance/

Ben & Jerry's. (2017). How We Do Business. Http://Www.benjerry.com. https://www.benjerry.com/values/how-we-do-business

Engage for Good. (2016). Social Impact Statistics You Should Know. Engage for Good. https://engageforgood.com/guides/statistics-every-cause-marketer-should-know/

Faire. (2023, April 19). Trendspotting: Demand for sustainable products shows no signs of slowing. Faire Learning Hub. https://blog.faire.com/industry-insights/sustainable-product-trends/#:~:text=Today%2C%20interest%20in%20eco%2Dfriendly

O'Brien, B. (2018, February 8). 4 companies who succeed by focusing on ethical sourcing and manufacturing. Trade Ready. https://www.tradeready.ca/2018/topics/supply-chain-management/4-companies-succeed-focusing-ethical-sourcing-manufacturing/

Peek, S. (2020, May 5). A Complete Guide to Starting a B Corp. Https://Www.uschamber.com/Co. https://www.uschamber.com/co/start/strategy/b-corp-advantages-and-requirements

Pereira, D. (2023, April 17). Is Patagonia Profitable? The Business Model Analyst. https://businessmodelanalyst.com/is-patagonia-profitable/

Rae, M. (2021, February 8). 25 of The Best Certified B Corporations to Support in 2021. Everyday with Madi Rae. https://everydaywithmadirae.com/best-b-corporations-to-support/

Semuels, A. (2019, September 23). "Rampant Consumerism Is Not Attractive." Patagonia Is Climbing to the Top - and Reimagining Capitalism Along the Way. Time; Time. https://time.com/5684011/patagonia/

Usher, V. (2023, October 8). Council Post: Five Actionable Tips For Achieving B Corp Certification. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2023/10/06/five-actionable-tips-for-achieving-b-corp-certification/?sh=5984e0e47691

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Op-Ed: Patagonia Proves the Success of Sustainable Corporations

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Written by Gabby Land As the world becomes increasingly more concerned about social justice, inequality, and sustainability issues, many consumers are looking for accountability in the companies that they buy from. Alas, the concept of benefit corporations, or "B Corps" offer a vehicle for companies to demonstrate their commitment to social and environmental performance and accountability, transparently.

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Sustainability Market Key Player: Levi's

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Sustainability Market Key Player: Levi's

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"As of December 2023 Levi Strauss has a market cap of $6.09 Billion. This makes Levi Strauss the world's 2225th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth."

Companiesmarketcap.com. (2023). Levi Strauss (LEVI) - Market capitalization. [online] Available at: https://companiesmarketcap.com/levi-strauss/marketcap/#:~:text=Market%20cap%3A%20%246.23%20Billion,cap%20according%20to%20our%20data. [Accessed 5 Dec. 2023].

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Levi Strauss

Market cap: $6.09 Billion

As of December 2023 Levi Strauss has a market cap of $6.09 Billion. This makes Levi Strauss the world's 2225th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

End of year Market Cap

End of Day market cap according to different sources

On Dec 4th, 2023 the market cap of Levi Strauss was reported to be:

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Levi Strauss (LEVI) - Market capitalization

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As of December 2023 Levi Strauss has a market cap of $6.09 Billion. This makes Levi Strauss the world's 2225th most valuable company according to our data.

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Market Research Sustainability Adidas Key Player

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Market Research Sustainability Adidas Key Player

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"The brand value of Nike has increased year-on-year since 2010 and reached around 50 billion U.S. dollars in 2022. In comparison, the adidas brand was valued at approximately 16 billion U.S. dollars in 2022 – increasing for the sixth consecutive year following two years of decline."

Statista. (2022). Nike versus adidas brand value comparison 2022 | Statista. [online] Available at: https://www.statista.com/statistics/985227/brand-value-comparison-of-nike-and-adidas-worldwide/#:~:text=The%20brand%20value%20of%20Nike,following%20two%20years%20of%20decline. [Accessed 3 Dec. 2023].

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The brand value of Nike has increased year-on-year since 2010 and reached around 50 billion U.S. dollars in 2022. In comparison, the adidas brand was valued at approximately 16 billion U.S. dollars in 2022 - increasing for the sixth consecutive year following two years of decline.

Will there be a power shift in North America?

With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates around 41 percent of its total revenue from the region, whereas around a quarter of adidas' global revenue comes from North America.

The stories behind the logos

Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of 35 U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included two bottles of whiskey.

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Nike versus adidas brand value comparison 2022 | Statista

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Nike's brand value and the brand value of adidas are some of the industry's highest, however, the gap in net worth between both brands has grown noticeably.

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Body Jewellery Market Maria Tash Key Player Expansion:

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Body Jewellery Market Maria Tash Key Player Expansion:

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"Luxury piercing jeweler Maria Tash is pushing forward with a retail expansion that will include a 6,000-square-foot flagship on Melrose Place."

Misty White Sidell (2022). Maria Tash Expansion Could Push Piercings Into Luxury Establishment. [online] WWD. Available at: https://wwd.com/accessories-news/jewelry/maria-tash-piercings-jewelry-luxury-expansion-1235205693/ [Accessed 5 Dec. 2023].

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Maria Tash is fine jewelry's dark horse. The body-piercing pioneer, who brought ear piercing into the fine jewelry realm, is pushing forward on a next phase of expansion.

Tash, who founded her company in New York City in 1993 and now operates nine stores globally, continues to grow her company without outside investment. She has been able to do this with a rare balance of talent that is equal parts shrewd businesswoman, forward-thinking designer and cultural forecaster.

This summer, Tash will peel the lid on an additional three strategic store locations - with the goal to eventually operate between 15 and 20 global boutiques over the next few years.

"Look, we are the best in fine jewelry and the watch world applied to body jewelry," said Tash when asked about her company's own popularity and the growing fine jewelry piercing category as a whole.

In late May, Tash opened her first Paris boutique with a 600-square-foot concession at Le Bon Marché that is marking its grand opening with an event this week. The jeweler has a habit of entering new global markets through a shop-in-shop, which is something she tried out in London as well. The boutique sits on the Parisian department store's fashion floor, which to Tash is a signifier of how far piercings have come.

"Le Bon Marché is a really wonderful department store that caters to a lot of locals. We did a pop-up there before COVID[-19]. I knew Paris was strong from years ago, generally people would visit New York and come to our store so it was just a question of where to open."

"The idea was, let's start at Le Bon Marché. It's a major city, we just decided that with some of the challenges of opening in France, it would help us get our footing with labor laws and stuff like that. It's good to be in Le Bon Marché, we signed with them for a couple of years and will take it one step at a time," Tash said.

France adds to four other countries that Tash operates in outside of the U.S., including the U.K., United Arab Emirates and Kuwait, the latter of which just welcomed a new Maria Tash boutique in its capital city.

But drilling further down into her home market, Tash will also open a store in Dallas this summer as well as her largest-ever store in Los Angeles - with both doors targeted to open sometime in July.

The choice of Dallas illustrates Tash's continued awareness of how luxury spending has migrated in the U.S. as a result of the pandemic. Last year, noticing an influx of new wealth to Miami, she quickly set up a boutique at the Bal Harbour Shops. Texas, another state to see a flood of new residents, was next on her agenda.

"A lot of people went to Florida, a lot of people went to Texas. Dallas is something we have been eyeballing for a long time. We did a pop-up there a couple of years ago before the pandemic. So we found a place in the NorthPark Center across from Louis Vuitton - it's a great location," Tash said of the 3,175-square-foot space.

"I'm very ambitious and very excited about the future," added Tash. "I have many stores planned and have to do it in a way that's smart and funded properly. Every time I expand I'm training people how to pierce and on our computer system. I'm not going to expand anywhere where I don't have staff and those competencies."

This leads Tash to her biggest retail project of the year - a 6,000-square-foot Los Angeles flagship, expected to open soon at 8441 Melrose Place. It is Tash's largest store and will premiere her most fully fledged retail concept.

With travertine walls, abstract sculptures taking cues from her classic designs, six piercing rooms, a VIP elevator and piercing suites as well as a rooftop event space, the store should serve as Tash's moment of arrival into the luxury establishment.

"We really pushed it, I thought L.A. was a mature city for piercings, but we did a pop-up there and it did much better than expected," Tash said of the appetite for her brand there.

Tash estimates that the three stores combined will increase annual brand sales by 20 percent, and will grow the company's overall piercing output by 50 percent. While Tash does sell online, with about 15 percent of company sales attributed to its website, she also will continue to sell through strategic wholesale partners. Tash has a global workforce of 210 employees.

Product is also high on the agenda for Tash, who began introducing seasonal collections in 2020. "We have a new flow of styles. We have started to discontinue some, which we didn't do too much in the past. Now, we want to put new stuff out there. We want to constantly evolve - it's about getting ideas out of my head and prioritizing what people love," Tash said.

A new fall collection is expected to be released in September, with a focus on designs priced under $500. These will be balanced by higher-end products like the floating diamonds that Tash has become known for. Tash will introduce a few new piercings as well, similar to how she launched hidden piercing jewelry in 2020.

"We have a very strong fall collection coming out," she said. "We have worked on this for a long time and there will be a lot of things people haven't seen before. Not everything will be so diamond-heavy."
FOR MORE ON MARIA TASH FROM WWD.COM, SEE: Maria Tash Debuts Charm Capsule Collection Maria Tash to Open Miami Location at Bal Harbour

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Maria Tash's Next Expansion Phase Could Push Piercings to Luxury Establishment Ranks

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Luxury piercing jeweler Maria Tash is pushing forward with a retail expansion that will include a 6,000-square-foot flagship on Melrose Place.

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Body Jewellery Market Jacquie Aiche Key Player Expansion:

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Body Jewellery Market Jacquie Aiche Key Player Expansion:

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“On Thursday, she releases the fifth drop with Timex, a Sunrise timepiece with a face crafted with a multicolored mother of pearl mosaic of celestial rays rising above the ocean.”

Moore, B. (2023). Jacquie Aiche Launches Sunrise Timex Watch. [online] WWD. Available at: https://wwd.com/fashion-news/fashion-scoops/jacquie-aiche-timex-watch-sunrise-launch-1235772662/ [Accessed 5 Dec. 2023].

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L.A. fine jewelry designer Jacquie Aiche does know how to curate a vibe.

In the Beverly Hills bungalow that is her showroom, feather headdresses, petrified wood sculptures, a yoga studio, backyard lounge and Stevie Nicks soundtrack cast a boho spell. It's no wonder clients ( Rihanna and Dua Lipa are fans) like to stop by in person and buy their " jewelry as lingerie," as the designer calls her layered pieces, including the belly chains, finger bracelets, inlaid eye and personalized hieroglyphic name pendants that have kept her in business for 16 years.

Her diamond and gemstone pieces, like the custom maternity body chains and mesh bras she's made for Rihanna, the "alien" inlaid pendant Gigi Hadid had with her on her summer vacation, and the teardrop tourmaline and pointed crystal necklace Taylor Swift wore in New York last week can run in the five figures and beyond. (Custom work is 40 percent of the jeweler's business.)

But Aiche also has more accessible collaborations, including one with Tropic of C on gold-plated designs, and another with Timex on watches incorporating her brand's flower and eye motifs.

On Thursday, she releases the fifth drop with Timex, a Sunrise timepiece with a face crafted with a multicolored mother of pearl mosaic of celestial rays rising above the ocean.

The Sunrise watch from Timex.

"Timex is actually a beautiful and endearing story," she said, sharing the background. "My dad had nine spine surgeries in a year and a half, and my life kind of stopped. I sat with him at the hospital the whole time, and after every surgery, he would jump out of bed and say, 'I'm like a Timex watch, I keep on ticking.'"

It was kismet, because during his eighth surgery, Aiche got an email out of nowhere asking if she'd ever consider doing a collaboration with Timex.

"So each Timex that we sell is like a little love note to my dad," Aiche said, noting that the first drop sold out in minutes.

The price of the Jacquie Aiche x Timex Sunrise watch is $375 and it's available on the JA and Timex websites.

There is more to come through next year, including a larger watch designed with men in mind. "The collection is growing and so many people have every single one," she said. "And for me, it's actually been a blessing to be able to offer something that's affordable especially during times when even our heavy hitters aren't spending the way that they used to."

She also has under-$500 collaborations with NSF on sweats, and soon with Kashwere on blankets and robes, all with her signature eyes.

"Yeah, everyone wants it," said Aiche of the symbol that's been paired with a snake, a marquis and more. "It's funny because we design about four or five each year and then there's one that stays with us."

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Jacquie Aiche Launches Sunrise Timex Watch

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Jacquie Aiche's second Timex collaboration is launching. The designer's fan club includes Taylor Swift, Rihanna, Dua Lipa and Gigi Hadid.

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Market Research Key Competitors Jewellery:

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Market Research Key Competitors Jewellery:

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"Tiffany grew sales to 5.1 billion euros in 2022 from 3 billion euros in 2020 and is forecast to reach 7.4 billion in 2025."

Spencer, M. (2023). Focus: LVMH zeros in on China for global Tiffany & Co overhaul. [online] Reuters. Available at: https://www.reuters.com/business/retail-consumer/lvmh-zeros-china-global-tiffany-co-overhaul-2023-04-27/#:~:text=Tiffany%20grew%20sales%20to%205.1,according%20to%20estimates%20by%20HSBC. [Accessed 2 Dec. 2023].

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"In 2023, the Cartier brand was valued at approximately 12.5 billion U.S. dollars. In comparison, the brand's valuation was 9.8 billion U.S. dollars in 2018."

Statista. (2016). Cartier: brand value worldwide 2016-2023 | Statista. [online] Available at: https://www.statista.com/statistics/980726/cartier-brand-value-worldwide/ [Accessed 2 Dec. 2023].

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Cartier: brand value worldwide 2016-2023 | Statista

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This statistic presents the brand value of Cartier worldwide from 2016 to 2023.

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"Second Avenue Capital Partners, LLC ("SACP") (www.secondavecp.com), a Schottenstein Affiliate, specializes in asset-based loans for the broader retail and consumer products industry."

""We're very pleased MARIA TASH entrusted us with their financing needs," said Chris O'Connor, President of Second Avenue Capital Partners. "We love working with companies that are trendsetters and leaders within their market segment, especially those with a clearly defined profile that other brands watch and emulate"

Second (2022). SECOND AVENUE CAPITAL PARTNERS PROVIDES A SENIOR SECURED CREDIT FACILITY TO MARIA TASH. [online] Prnewswire.com. Available at: https://www.prnewswire.com/news-releases/second-avenue-capital-partners-provides-a-senior-secured-credit-facility-to-maria-tash-301538387.html [Accessed 25 Nov. 2023].

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, /PRNewswire/ -- Second Avenue Capital Partners, LLC ("SACP") ( www.secondavecp.com) announced today it has provided a senior secured credit facility to MARIA TASH, a fine jewelry and luxury piercing brand founded by designer Maria Tashjian. The credit facility will be used to support increased working capital and fund additional inventory purchases as the company continues to grow and build out new retail locations.

MARIA TASH has revolutionized the fine jewelry industry and established luxury piercing. The brand is known for self-expression; the Curated Ear® is a technique Maria herself developed where clients combine studs and rings in unique stylings that reflect their personal aesthetics. The original store in Manhattan's East Village gained a devoted following in the early '90s, and MARIA TASH continues to expand globally across the US, Europe, and the Middle East.

MARIA TASH designs live at the intersection of fashion, jewelry, and beauty. Each piece is made to fit the wearer comfortably, like a second skin. With extraordinary attention to detail, Maria's breakthrough innovations are what sets her apart in the fashion industry.

"We are grateful to have SACP as a partner given their successful track record in the jewelry space," said Maria Tashjian, President. "MARIA TASH occupies a unique position in the industry and SACP appreciated that we do not fit into a pre-defined fine jewelry model. We are impressed with how quickly they familiarized themselves with the company, our history, our culture, and our goals. We see this as a long-term opportunity, and we are pleased to have the support of Second Avenue Capital Partners as we continue to scale the business."

"We're very pleased MARIA TASH entrusted us with their financing needs," said Chris O'Connor, President of Second Avenue Capital Partners. "We love working with companies that are trendsetters and leaders within their market segment, especially those with a clearly defined profile that other brands watch and emulate. MARIA TASH is one of those companies, not just in the states, but internationally. We're proud to be a part of MARIA TASH's vision and support their expanding footprint."

With the closing of the MARIA TASH transaction, SACP adds another fine jewelry brand to a list of clients that includes the recent financing transaction with myGemma. SACP's clients benefit from the industry vertical resources provided by other Schottenstein affiliates. Fast, flexible capital solutions from SACP have given a strategic advantage to many retail and consumer products companies as they pursue opportunities for growth.

About Second Avenue Capital Partners - Second Avenue Capital Partners, LLC ("SACP") ( www.secondavecp.com), a Schottenstein Affiliate, specializes in asset-based loans for the broader retail and consumer products industry. Serving middle-market companies, SACP leverages the experience of retail operators, product merchants, and lenders to deliver an array of customized, capital solutions. A unique merchant perspective gives SACP the ability to recognize and unlock value in assets other capital providers often overlook or do not understand. The firm's tailored financial solutions are a vital resource for clients seeking capital to effectuate strategy and achieve financial objectives. SACP is headquartered in Boston with additional offices in New York, Columbus, and Los Angeles.

About MARIA TASH - MARIA TASH is a leading fine jewelry and luxury piercing brand with a cult following of celebrity and industry fans around the globe. Founded in New York in 1993 by Maria Tashjian, Maria and her team of trained experts have earned a reputation for offering the best service and expertise in the curation of individualized styles. Today, MARIA TASH has permanent locations in London, Dublin, Dubai, Miami, and a flagship store in New York City.

For more information on MARIA TASH, please visit www.mariatash.com

SOURCE Second Avenue Capital Partners, LLC

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SECOND AVENUE CAPITAL PARTNERS PROVIDES A SENIOR SECURED CREDIT FACILITY TO MARIA TASH

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PRNewswire/ -- Second Avenue Capital Partners, LLC ("SACP") (www.secondavecp.com) announced today it has provided a senior secured credit facility to MARIA...

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25- to 45-year-old range

Frabl, L. (2022). Piercing parlor brands Maria Tash, Studs, Rowan open new stores - The Crittenden Report. [online] The Crittenden Report - America’s Leading Source for Real Estate Finance, Investing & Retail News. Available at: https://crittendenreport.com/piercing-parlor-brands-maria-tash-studs-rowan-open-new-stores/#:~:text=Maria%20Tash%20will%20be%20opening,45%2Dyear%2Dold%20range. [Accessed 2 Dec. 2023].

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There has been a rise of piercing shop brands that are expanding their reach in the U.S., offering trendier, multiple ear, nose and lip piercing options. Although in the not-so-distant past, these more intricate piercings were only offered in offbeat body piercing/tattoo parlors located in lower rent, off of main street retail sites, the piercing parlors of today are being situated in upscale malls, lifestyle centers and mainstream street-front retail sites in both urban and suburban destinations. Look for MSAs that are also considered tourist hubs, which attract a large number of Gen Z and millennials with disposable income, to especially be targeted as ideal markets. These piercing parlors are frequently near popular food and beverage tenants, as well as beauty services and clothing stores.

Recently Claire's - the mainstream, go-to suburban mall shop for teens/tweens - announced it will be focused on opening new units overseas (especially in Spain and Portugal) and throughout the U.S. with its in-store partnership with Walmart. Therefore, the piercing parlor brands that are currently expanding their reach in the U.S. include Studs, Rowan and Maria Tash.

Studs is in expansion mode, expecting to open about 10 to 15 new units per year over the next two years. The brand is eyeing new territories in the West, with rumored new growth in markets such as the San Francisco Bay Area, Huntington Beach, Calif., San Diego, Phoenix, Scottsdale, Ariz., Las Vegas, Portland, Ore., and Denver. Potential further growth may also focus on Atlanta, Washington, D.C., Orlando, Fla., and Charlotte, N.C. Studs looks for space in the 800- to 2,500-s.f. range in both suburban and urban metros. Real estate space can include both retail street-front sites with heavy foot traffic and lifestyle centers, including tourist-oriented destinations with a college-aged crowd.

Preferred co-tenants should be other trendy brands - whether food and beverage or service-minded stores - that appeal to the 18- to 35-year-old demographic, such as Salt & Straw or Warby Parker. Studs' expansion was aided by a $20B Series B funding round led by Spark Capital in October 2021. With a goal of becoming a top destination for piercings, Studs aims to mainstream the multiple piercings trend with its more inviting and approachable piercing parlors, and the brand plans on appealing to millennial-aged consumers in addition to the usual teenage customers.

Rowan also anticipates opening between 10 and 15 new units per year until early 2024, in addition to its push to open mini-studio spaces inside of 600 Target stores throughout the U.S. by the late 2022/early 2023. The in-store Target studios are in suburban locations outside of major metros, while its brick-and-mortar stores tend to be in popular urban street-front sites or in tourist-heavy shopping centers within 10 miles of an urban core destination. Rumored sites for new growth include all major markets on the West, including Los Angeles, San Francisco, Seattle and Las Vegas, and possibly the metros in New Jersey and Tennessee. Immediate growth will continue to take place in all metro regions of Texas and in Chicago.

Rowan looks for units as small as 676 s.f. and up to 1,500 s.f. in popular retail shopping streets, ground floors of mixed-use buildings, tourist-oriented malls and lifestyle centers, ideally near a college. Co-tenants should be trendy dining brands, such as Snooze, an A.M Eatery and Pressed Juicery, and female-based service brands, such as Drybar. Rowan's core demographics are women between the ages of 7 and 21, but it is touting itself as a safe, certified nurse-operated piercing destination for all types of customers interested in the bodily art form. The brand also offers an "earring club," popular with tweens, in which customers can sign up to receive earrings and other goodies, such as stickers, delivered every month in the mail.

Maria Tash will be opening new stores at a rate of about five per year over the next two to three years. With four shops total (two of which opened this year in Dallas and Los Angeles), expect growth to be centered in major metros that attract the trendy and wealthy consumer in the 25- to 45-year-old range. Rumored potential new regions for growth include the metros of Scottsdale, San Francisco, Atlanta, Houston, Boston, Washington, D.C., Las Vegas and possibly Chicago. The retailer is looking at higher end shopping centers (including indoor malls), street-front and lifestyle centers in urban locations that generally appeal to an older luxury consumer.

Its stores have been in the 3,000- to 3,500-s.f. range, with the exception of its Los Angeles retail street-front flagship shop that is 6,000 s.f. Co-tenants should include popular luxury brands, including Gucci and Louis Vuitton.

In May, Maria Tash secured credit for working capital from Second Avenue Capital Partners in order to aid in its real estate expansion goals. Maria Tash distinguishes itself from other piercing/jewelry brands by specializing in fine jewelry, such as diamonds, and creating what it refers to as "curated ear" piercings that are uniquely stylized in an artistic way.

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Piercing parlor brands Maria Tash, Studs, Rowan open new stores - The Crittenden Report

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There has been a rise of piercing shop brands that are expanding their reach in the U.S., offering trendier, multiple ear, nose and lip piercing options. Although in the not-so-distant past, these more intricate piercings were only offered in offbeat body piercing/tattoo parlors located in lower rent, off of main street retail sites, the piercing [...]

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79.86% of the customers are female whereas 20.14% are male

Annual Revenue :
$25M - $50M

Similarweb. (2023). Similarweb. [online] Available at: https://www.similarweb.com/website/mariatash.com/#overview [Accessed 4 Dec. 2023].

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Storms and rain forecast to continue across the east coast amid flood warnings in Victoria and NSW

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Storms and rain forecast to continue across the east coast amid flood warnings in Victoria and NSW

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"The BoM warned that a low pressure trough was bringing scattered showers and isolated thunderstorms to the region, likely to bring damaging winds, large hailstones and heavy rainfall that could lead to flash flooding over the afternoon."

Wind, E. (2023). Storms and rain forecast to continue across the east coast amid flood warnings in Victoria and NSW. [online] the Guardian. Available at: https://www.theguardian.com/australia-news/2023/dec/02/storms-and-rain-forecast-to-continue-across-the-east-coast-amid-flood-warnings-in-victoria-and-nsw [Accessed 2 Dec. 2023].

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Thunderstorms and widespread showers are expected across Australia's east coast this weekend, lashing communities already subject to flood warnings after a week of rain.

The wet conditions were expected to continue through the coming days, but the Bureau of Meteorology said an inland heatwave - beginning from Monday - was expected to spread across large parts of the country by the end of the week.

BoM senior meteorologist Sarah Scully said rain would continue to fall across Gippsland in Victoria on Saturday, where communities were facing flood threats.

Gippsland has faced days of flash flooding, with a major flood watch issued for the Avon and Thompson rivers.

There were moderate flood warnings in place for the Macalister, Mitchell and Snowy rivers on Sunday, with minor flood warnings for at least four other river systems across Victoria.

Flood waters were expected to cause some small Gippsland communities to be isolated over the weekend, but they were not believed to be at risk of flooding.

Scully said a separate thunderstorm event was forming on Saturday, which was expected to affect the southern interior and eastern New South Wales, and in north and north-east Victoria.

"There's a potential for severe storms to develop about eastern Victoria ... and also about south-eastern NSW, bringing heavy rainfall and damaging wind, and even the potential for large hail as well," Scully said.

Some parts of Victoria were likely to record rainfalls of 100mm over the weekend.

By Sunday morning, the heavy showers were expected to contract into far east Gippsland and the New South Wales south coast.

Some parts of NSW's south-east received more than 200mm of rain in the past few days, with two moderate flood warnings in place for the Snowy and Buchan rivers.

Meanwhile, severe thunderstorms were developing in the Illawarra on Saturday afternoon.

The BoM warned that a low pressure trough was bringing scattered showers and isolated thunderstorms to the region, likely to bring damaging winds, large hailstones and heavy rainfall that could lead to flash flooding over the afternoon.

Locations that may be affected include Nowra, Bowral, Albion Park and Nerriga.

Shane McBride, the duty officer for Victoria's state emergency service, said crews received 59 requests for assistance in the 24 hours to 7am.

Most of these related to fallen trees, but there was also one water rescue overnight, he said.

The NSW SES has wrapped up the majority of its response to the recent thunderstorm event, spokesperson Jenni North said, with crews responding to more than 1500 incidents across the state.

North said a few incidents were coming through from storm-affected properties on the south coast, and crews are assisting with washed-out properties and damage assessments.

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"All of our incident control centres that were set up and [the] additional resources, everything's reverted back to normal levels now," she said.

Showers and possible severe thunderstorms were expected over most of the Queensland on Saturday.

Scully said severe thunderstorms could bring damaging winds, large hail and heavy rainfall that could lead to flash flooding around the Wide Bay-Burnett coast.

Storms have also knocked down powerlines in the state's south-east, leaving thousands without electricity overnight, government-owned provider Energex said.

More than 3,500 people remain without power as of 8.30am local time, with residents in the Sunshine Coast mostly affected.

From Monday, the weather is expected to shift into a more regular seasonal pattern, with scattered storms each day across the tropical north.

"But we're not expecting to have those extensive storm activity forecast elsewhere [in the state]," Scully said.

From Monday, an outback heatwave will begin forming in parts of central Australia, spreading across large parts of the continent later in the week.

A heatwave map by the BoM suggets that, by Friday next week, "much of the continent [will be] affected by low intensity to severe heatwave conditions", Scully said.
- with Australian Associated Press

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Storms and rain forecast to continue across the east coast amid flood warnings in Victoria and NSW

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Wet conditions in Victoria, NSW and Queensland expected to continue with flash flooding possible in some areas

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"Wholesale partnerships are a wonderful way to expand reach and build brand awareness with new clientele. This is especially important in areas of the world where there are no physical locations for my store. Being a successful retailer is difficult and I am honoured to be included in many of the world's successful online and physical retail hubs [such as Harrods and Liberty in London, MyTheresa and Matchesfashion]"

Dirvanauskas, G. (2022). What fashion can learn from ... jewellery designer Maria Tash. [online] Drapers. Available at: https://www.drapersonline.com/insight/comment/what-fashion-can-learn-from-jewellery-designer-maria-tash [Accessed 19 Nov. 2023].

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What fashion can learn from ... jewellery designer Maria Tash

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In a new series, Drapers finds out what fashion retail can learn from other industries.

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The Reductionists: under the guise of efficiency and stress relief, this cohort is trading networks for communities.

The Time Keepers: the pandemic influenced a cultural reset, permanently warping their relationship with time, age, and how they view others.

Wgsn.com. (2022). Future Consumer 2025 - WGSN Insight. [online] Available at: https://www.wgsn.com/insight/article/6387b5d5995aec17a4f6d6e6#page1 [Accessed 3 Dec. 2023].

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The UK economy no longer looks like an outlier to investors

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The UK economy no longer looks like an outlier to investors

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"the UK unemployment rate fell to 3.5 per cent in the spring."

"The market has repriced sharply since, with gilts now yielding 0.15 percentage points less than their US equivalent."

@FinancialTimes. (2023). Financial Times. [online] Available at: https://www.ft.com/content/34a0be58-fab7-4574-bd53-241322bda360 [Accessed 2 Dec. 2023].

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Cookies on FT Sites

We use cookies and other data for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used.

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The UK economy no longer looks like an outlier to investors

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Inflation is falling while some of the concerns about economic activity have been misplaced

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UK economy shows signs of steadying amid pause in interest rate rises

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UK economy shows signs of steadying amid pause in interest rate rises

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"Figures on the housing market and manufacturing on Friday showed steadying levels of activity, amid a modest decline in mortgage costs for households and rising confidence among industrial firms."

Partington, R., Sweney, M. and Osborne, H. (2023). UK economy shows signs of steadying amid pause in interest rate rises. [online] the Guardian. Available at: https://www.theguardian.com/business/2023/dec/01/uk-economy-shows-signs-of-steadying-amid-pause-in-interest-rate-rises [Accessed 2 Dec. 2023].

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UK economy shows signs of steadying amid pause in interest rate rises

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Modest fall in mortgage costs and rising manufacturer confidence fuel hopes that pressure is easing on consumers and companies

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Political choices of UK causing 'unprecedented' levels of deprivation

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Political choices of UK causing 'unprecedented' levels of deprivation

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"The biggest drivers of deprivation have been the “exorbitant” cost of food and energy, with more than 95% saying that they are struggling with the costs of putting food on the table and heating their home."

Spowart, N. (2023). Political choices of UK causing ‘unprecedented’ levels of deprivation. [online] The National. Available at: https://www.thenational.scot/news/23964104.political-choices-uk-causing-unprecedented-levels-deprivation/ [Accessed 3 Dec. 2023].

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An appeal for government help to reduce energy costs has also been made to relieve the "devastation" caused by the cost of living crisis.

The level of need uncovered by the report for the Scottish Federation of Housing Associations (SFHA) is a direct result of political choices, according to chief executive Sally Thomas.

Amid the dire economic outlook, the research has found that people living in Scotland's social homes have resorted to skipping meals, disconnecting their energy supplies and even cutting back on visiting friends and families to make ends meet. The vast majority (86%) of tenants feel worse off than this time last year.

The biggest drivers of deprivation have been the "exorbitant" cost of food and energy, with more than 95% saying that they are struggling with the costs of putting food on the table and heating their home.

READ MORE: In pictures: Heavy snow hits Scotland as temperatures dip

As well as the severe financial implications the cost of living crisis has had for Scotland's social tenants, the report has also brought to light the widespread impacts on physical and mental health.

Almost nine in 10 tenants surveyed found that the crisis has had an adverse impact on their health, with two thirds also saying their mental health had worsened. Perhaps most alarmingly, nearly one in two tenants admitted to skipping meals, with the majority also cutting back on fruit and vegetables.

Those with specialist needs have been hit especially hard. Tenants living with diabetes are unable to afford the food required to manage their condition, whilst others who require specialist medical equipment cannot afford to power their devices.

The SFHA has now called on the UK Government to urgently reform the social security system and support social tenants with a direct energy cost intervention.

The housing body has also said that the UK Government should introduce a social energy tariff and a discounted energy bills rate to support vulnerable customers and prevent self-disconnection.

"It is simply not right that in one of the worlds' richest economies we have so many people facing the level of need uncovered here," said Thomas.

"And we have to be clear - this is a direct result of political choices.

"Housing associations provide safe, warm, affordable homes for life but our members are still seeing tenants struggling. Over 70% of Scotland's social tenants receive some form of social security so if people cannot feed their families or heat their homes, then it's clear that the system is not fit for purpose.

"Reforming Universal Credit and introducing a social tariff for energy are measures that the UK Government could take now and as we head into another difficult winter, the need has never been more urgent."

Over a quarter of Scotland's population rent their homes from social landlords and despite housing association rents being around half of those in the private rented sector, most social tenants are on lower incomes and are therefore more susceptible to economic shocks.

David Linden (above), SNP MP for Glasgow East, welcomed the report's publication and backed calls for reforms to social security.

READ MORE: Liz Truss claims pro-Palestinian marches are 'in favour of terrorists'

He said: "In Parliament I have consistently called for the UK Government to introduce essentials guarantee that would provide social security claimants with a minimum income, protecting people from not being able to afford essentials like food, household bills and travel costs.

"As well as continuing to call for the reintroduction of the £400 energy bill rebate, immediate action must be taken to tackle the soaring food prices, similar to policies we currently see being introduced in France.

"I cannot thank the SFHA enough for taking the time to produce the report, and giving a voice to social tenants across Scotland, who are suffering most at the hands of a Westminster-made cost of living crisis.

"The UK Government can and must go further to help mitigate the worst effects of the cost of living crisis and I hope that this report reinforces the need for them to act sooner, rather than later."

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'Unprecedented' levels of deprivation caused by UK political choices, report finds

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THE Tory government has been urged to reform the benefits system following new research that shows people living in Scotland's social housing are...

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Alex Salmond launches new Scottish independence plan

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Alex Salmond launches new Scottish independence plan

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"The former first minister wants to hold a vote next year on the 10th anniversary of the 2014 ballot.

Scots would be asked whether Holyrood should have the power to trigger independence talks."

Cochrane, A. (2023). Alex Salmond launches new Scottish independence plan. [online] BBC News. Available at: https://www.bbc.co.uk/news/uk-scotland-scotland-politics-67577783 [Accessed 1 Dec. 2023].

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Alex Salmond launches new Scottish independence plan

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The former first minister wants to hold a referendum on the 10th anniversary of the 2014 ballot.

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top German politician calls for closer links between UK and EU

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top German politician calls for closer links between UK and EU

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"A leading figure in Germany’s ruling Social Democratic party (SPD) has called for far closer links between the UK and the European Union, amid rising concerns the Brexit divide is harming efforts to solve international crises, including mass migration."

Helm, T. (2023). ‘Alone you are weak’: top German politician calls for closer links between UK and EU. [online] the Guardian. Available at: https://www.theguardian.com/world/2023/dec/02/alone-you-are-weak-top-german-politician-calls-for-closer-links-between-uk-and-eu [Accessed 3 Dec. 2023].

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A leading figure in Germany's ruling Social Democratic party (SPD) has called for far closer links between the UK and the European Union, amid rising concerns the Brexit divide is harming efforts to solve international crises, including mass migration.

Martin Schulz, a former SPD leader and candidate to be chancellor of Germany, said it was vital that regular meetings, known in EU jargon as "structured dialogue", be set up to bind the UK closer to the EU - and Germany - once again.

These could involve regular contacts between government figures and citizens to discuss policy issues of common concern, though outside the EU's ambit. "The distance between the member states of the EU and the institutions of the union, and the UK, has increased during the last three or four years. Every day, it is a little bit more," Schulz said in an interview with the Observer.

A grandee of German and EU politics, who was president of the European parliament from 2012 to 2017, Schulz said the main conclusion he had drawn from a two-day visit to London was that it was now "very important" for the UK and the EU "to find a way to get closer, not just on an economic and institutional level, but on a cultural and youth level".

The prospect of a Labour government, he said, was one that offered the chance of a more "sustainable" UK-EU relationship.

On immigration, he said it was essential that the EU and the UK worked to somehow establish a "fair distribution" of those people arriving, but this required understanding and close cooperation.

Martin Schulz. Photograph: Michael Sohn/AP

The failure to deal with immigration issues, he suggested, was one factor feeding the success of the rightwing anti-migrant Alternative für Deutschland party, which is now registering support of more than 20% in the opinion polls.

Last week, Ursula von de Leyen, the German president of the European Commission, suggested that she believed the UK may one day be readmitted to the EU, as thoughts in Brussels increasingly turn to the end of the Conservatives' time in governmentin the UK. Asked if the UK could ever rejoin, she said: "I must say, I keep telling my children: 'You have to fix it. We [European leaders] goofed it up. You have to fix it.' So I think here too, the direction of travel - my personal opinion - is clear."

While prime minister Rishi Sunak, through his spokesperson, immediately dismissed Von der Leyen's remarks, saying Brexit had given the UK many new freedoms from which it was now benefitting, there are signs that even some senior Tories want to restore better relations with the EU, against an unstable international and economic backdrop. A number of senior UK and EU politicians and diplomats now recognise that with Donald Trump seeking a return to the White House, the UK's and Europe's best interests may lie in rebuilding relations rather than both sides becoming more distant. Last week David Cameron, who as prime minister called the 2016 referendum that took the UK out of the EU, returned to Brussels for the first time since Brexit and met the commission vice-president Maroš Šefčovič.

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Since the UK left the EU, interest in Britain had waned in Germany, Schulz suggested, though its role in Nato and its support for Ukraine had reminded many how important an ally the UK still was.

Schulz said the German embassy in London had told him it was concerned about a sharp reduction in activities in recent years between towns and cities in the two countries that were linked through twinning arrangements. "We now have 450 twin town partnerships between the UK and Germany." But, he added, "there is around a 75% reduction in the activities"."

This was part of a wider problem. "The exchange you need among people such as journalists, scientists and young people through programmes such as Erasmus, leading to a better understand of each other, is shrinking," he said.

Schulz added that there were a lot of people in the UK, particularly on the Tory side, "who think you can do it alone". His view was fundamentally different. "Alone you are weak. Together we are strong."

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'Alone you are weak': top German politician calls for closer links between UK and EU

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Martin Schulz, former leader of Germany's ruling SPD, says the Brexit divide is harming efforts to solve international crises

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Glenys Kinnock, former minister and ‘proud democratic socialist’, dies at 79

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Glenys Kinnock, former minister and ‘proud democratic socialist’, dies at 79

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"Kinnock was a member of the European parliament for 15 years, representing Wales from 1994. In 2009, Gordon Brown appointed her as Europe minister and gave her a life peerage to enable her to join the government."

Stacey, K. (2023). Glenys Kinnock, former minister and ‘proud democratic socialist’, dies at 79. [online] the Guardian. Available at: https://www.theguardian.com/uk-news/2023/dec/03/glenys-kinnock-former-minister-and-proud-democratic-socialist-dies-aged-79 [Accessed 3 Dec. 2023].

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Baroness Glenys Kinnock of Holyhead, a former minister, MEP and the wife of the former Labour leader Lord Kinnock, has died aged 79, her family said.

In a statement to the PA Media news agency, her family said: "It is with the deepest sorrow that we announce the death of Glenys Kinnock. Glenys died peacefully in her sleep in the early hours of Sunday morning, at home in London.

"She was the beloved wife and life partner of Neil, the cherished mother of Steve and Rachel, and an adored grandmother. Neil was with her in her final moments. They had been married for 56 years.

"A proud democratic socialist, she campaigned, in Britain and internationally, for justice and against poverty all her life."
More follows ...

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Glenys Kinnock, former minister and 'proud democratic socialist', dies aged 79

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Her husband and former Labour leader Neil Kinnock was at her side in her final moments, her family said

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Greenhouse gas emissions soar – with China, US and India most at fault

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Greenhouse gas emissions soar – with China, US and India most at fault

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"Climate Trace data also revealed that emissions from aviation have bounced back strongly since the Covid lockdowns: carbon from international flights rose by 74% between 2021 and 2022, and from domestic flights by 18% over the same period. Road transport emissions also increased, by 3.5% – probably a result of the rise in SUV sales."

Harvey, F., Milman, O. and Carrington, D. (2023). Greenhouse gas emissions soar – with China, US and India most at fault. [online] the Guardian. Available at: https://www.theguardian.com/environment/2023/dec/03/greenhouse-gas-emissions-soar-with-china-us-and-india-most-at-fault [Accessed 20 Nov. 2023].

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Greenhouse gas emissions soar – with China, US and India most at fault

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Satellite tracking data shows many countries and firms do not provide accurate figures

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Shein, Temu Take Fast-Fashion Antitrust Battle to US Courts

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Shein, Temu Take Fast-Fashion Antitrust Battle to US Courts

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"On July 31, Shein won a temporary restraining order in a separate case accusing Temu of using its copyrighted images in product listings.

The lawsuits illustrate the lengths the two rivals are willing to take their fight over market share in an industry that’s poised to reach $185 billion in sales worldwide by 2027, up from $106 billion in 2022, according to Statista data"

Arcieri, K. (2023). Shein, Temu Take Fast-Fashion Antitrust Battle to US Courts (1). [online] @BLaw. Available at: https://news.bloomberglaw.com/antitrust/shein-temu-take-fast-fashion-antitrust-showdown-to-us-courts [Accessed 1 Dec. 2023].

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If Kate Middleton wears a stylish T-shirt to a polo match, American teenagers will be able to buy replicas of it online the next day in six different colors.

That's the business model behind ultra-fast fashion, in which companies led by Asian giants Shein and Temu work with overseas manufacturers to move the trendiest styles from Instagram to Generation Z for less than $10, cranking out thousands of new items a day.

Neither Shein nor Temu has store networks or fashion houses. Yet Shein overtook rivals including Zara and H&M during the Covid pandemic to become the market leader in US fast fashion, according to a January report from Bloomberg Second Measure. Shein was recently valued at $66 billion, according to Bloomberg News.

Now the two titans are locked in a high-stakes antitrust battle centered largely around a US law that is more than a century old.

Temu claims Shein violated the 1890 Sherman Act by possessing monopoly power in the ultra-fast fashion market, which it defines as offering lower prices and far more new styles than traditional fast fashion. Temu also accuses Shein of bullying key manufacturers into exclusive agreements and threatening to impose fines if they fail to comply.

On July 31, Shein won a temporary restraining order in a separate case accusing Temu of using its copyrighted images in product listings.
Sign up for The Brief, a daily afternoon newsletter showcasing Bloomberg Law's top stories.
The lawsuits illustrate the lengths the two rivals are willing to take their fight over market share in an industry that's poised to reach $185 billion in sales worldwide by 2027, up from $106 billion in 2022, according to Statista data. Their fight also underscores the growing appetite for US market share among a contingent of Asian e-commerce businesses, including ByteDance Ltd.'s TikTok and Alibaba Group Holding Ltd. 's AliExpress platform.

Temu is a subsidiary of PDD Holdings Inc., a multinational e-commerce group whose Chinese Pinduoduo platform sells goods to US consumers. Shein, headquartered in Singapore, works largely with third-party manufacturers in China to produce apparel featured on its US shopping site. It also faces a lawsuit abroad: Shein is being sued by H&M in Hong Kong for copyright infringement on its designs.

Shein didn't return inquiries about the lawsuits for this story. Temu's attorney, Philip Korologos of Boies Schiller Flexner LLP, declined to comment. Officials with Temu didn't respond to inquiries seeking comment.

Shein and Temu's move to duke it out in US courts reflects that US private antitrust enforcement is more highly developed than in nations that rely on government enforcement, said Kathleen Bradish, vice president of legal advocacy for the American Antitrust Institute. But it also carries risks: The companies likely will have to turn over internal documents that businesses, especially ones associated with China, rarely let anyone see.

"They are going to have to open to the doors a bit to scrutiny," Bradish said. "US lawyers are going to see the documents. The judges are going to see the documents."

Market Demand

Temu launched its US website in September 2022, offering prices 10% to 40% lower than Shein and substantially lower than offered by Walmart Inc. and Amazon.com Inc., according to Temu's lawsuit.

Temu saw month-over-month growth in consumer spending on its US website during the second quarter this year, outpacing US spending at Zara and H&M's stores and websites, according to Earnest Analytics.

Members of Generation Z, and their parents, are driving demand for fast fashion, said Nora Kleinewillinghoefer, partner with consulting firm Kearney, where she leads its North America fashion and luxury sector.

"If I'm a 16-year-old that wants to look like Kate Middleton, I can just get that for $20" versus paying the hundreds of dollars that item might have cost from the original designer, Kleinewillinghoefer said.

"I can have a piece of that pop culture, and I can have it in a few days," she said.

Shein and Temu can also focus resources on product development and marketing to American consumers in part because they don't have a costly network of brick-and-mortar stores like Zara and H&M, she said.

"They can take a really small subset of product, see what sells, and then scale it," Kleinewillinghoefer said.

Ultra-fast fashion items are not built to last, she said: "The product is more cost-efficient to produce, and its life-cycle is probably shorter than some of its competitors."

Fashion Fight

Temu alleges in its lawsuit that Shein dominates more than 75% of the US ultra-fast fashion market, which adds thousands of new styles each day as opposed to the roughly 25,000 a year that traditional fast-fashion players offer.

Attorneys say Shein is likely to argue that ultra-fast fashion isn't its own market, meaning there is no monopoly power. The company could say it competes either in the traditional fast-fashion market or in the broader retail sector that includes players such as Nordstrom Inc.

Proving the existence of a market requires convincing the court, and a jury, that consumers view it as distinct and won't turn to other products when prices go up, said Eleanor Tyler, principal legal analyst with Bloomberg Law.

"You're looking for that market where a monopolist can increase prices and hold them there, without having to back down or lose sales," Tyler said. "It would mean that it has the power to raise prices and stick it."

Temu does a good job explaining why ultra-fast fashion should be a distinct market, Tyler said. "They are saying that there is this group of companies that market just massive numbers of products," she said. "The price point is different."

Temu must also prove that Shein engaged in predatory or exclusionary conduct, said Matthew DeFrancesco, partner with FisherBroyles, LLP in New York and an antitrust law professor at the New York Law School.

Exclusive deals can be seen by the courts as pro-competitive. But if the exclusive agreements Shein allegedly entered into were enforced only to hurt Temu, that could be seen as anti-competitive, DeFrancesco said.

"If you can't get the suppliers you need, you can't compete," he said.

Uphill Battle

It's also possible that the two companies reach a settlement, DeFrancesco said.

"The companies might do a cost-benefit analysis and decide they don't want to spend money on lawyers and just resolve this out of court," he said.

In the meantime, Temu faces an uphill battle. Courts are reluctant to inhibit legitimate competition when trying to capture anti-competitive conduct, said Bradish of the American Antitrust Institute.

"There is a fear on the part of courts to interfere with the business decisions of a corporation," Bradish said.

The battle could last years, with both sides investing significant resources into the legal claims, said DeFranceso of FisherBroyles.

"These cases can cost millions, easily," DeFrancesco said. "It's a very costly affair."

The case is Whaleco Inc. v. Shein US Services LLC, D. Mass., No. 1:23-cv-11596, 7/14/23.

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Shein, Temu Take Fast-Fashion Antitrust Battle to US Courts (1)

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Asian fast-fashion titans Shein and Temu are locked in a high-stakes antitrust battle centered largely around a US law that is more than a century old. The fight carries risks: The companies likely will have to turn over internal documents that businesses, especially ones associated with China, rarely let anyone see.

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The Benefits And The Drawbacks Of Lab-Grown Diamonds

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The Benefits And The Drawbacks Of Lab-Grown Diamonds

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"The short supply chain process of creating diamonds in a lab is cost-effective."

"As lab-grown diamonds are manufactured, they can be produced in batches. Therefore, the diamond will not be a rare, one-of-a-kind stone."

Minutehack. (2022). What Are The Benefits And The Drawbacks Of Lab-Grown Diamonds - Minutehack. [online] Available at: https://minutehack.com/news/what-are-the-benefits-and-the-drawbacks-of-lab-grown-diamonds [Accessed 3 Dec. 2023].

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In recent years, the creation of lab-grown diamonds, sometimes also referred to as synthetic diamonds or man-made diamonds, has been one of the most significant technological advances in the jewelry industry.

It is important to note that scientists have been 'growing' diamonds in labs for many years now. These lab-grown stones were mainly used for industrial purposes. However, with recent technological advances, labs can create diamonds that are of high enough quality and are large enough to be used in jewelry. As a result, the demand for these gemstones has increased suddenly.

Introducing these lab-grown gems into the jewelry market is shaking things up a little, leading to the debate about lab-grown diamonds versus mined diamonds. Couples worldwide that are environmentally and socially conscious now look for lab-grown diamonds.

Whether it's an engagement ring or a diamond pendant you're looking for, remember that the lab-grown vs. mined diamonds debate is still alive and well, making it essential for us to understand this new option better.
What are lab-grown diamonds?
Most people do not exactly know what lab-grown diamonds are. When most people hear the words lab-grown or lab-created diamonds, they automatically assume fake or simulated gems. No one likes fake diamonds!

But that is absolutely not true. These lab-grown gems are real diamonds. While these are created or "grown" inside a lab, the technology used for these man-made diamonds mimics what happens in the earth when a natural diamond is formed. Because of this reason, many believe that the only thing that makes a lab-grown diamond different from a natural diamond is its origin.

Diamonds created inside a lab are graded and certified using the same process as mined diamonds. Moreover, these man-made diamonds are also evaluated with the same color, clarity, cut, and carat size ( the "4 Cs") and can even be found in all similar shapes (e.g., round, brilliant, princess, emerald, etc.) as the diamonds that are mined.
How are lab-grown diamonds created?
Understanding how diamonds are created in labs is not so simple. First, you need to know how naturally-mined diamonds are formed. Natural diamonds form when pure carbon undergoes extremely high pressure and temperature over billions of years under the earth's surface. It can take centuries-long ground movement to bring these natural diamonds to the earth's surface embedded in huge rocks. These gems are then excavated from the rocks through mining before the natural diamonds are collected for sale to the public.

The process for lab-grown diamonds is a lot like that of naturally-mined diamonds. Labs use a single carbon "seed," a small splinter or a shard of a diamond, and take it through a process that is identical to that of the earth's natural process for forming diamonds. The carbon is put under extreme heat and pressure.

Lab-grown diamonds are created using one of two processes; High-Pressure High Temperature (HPHT) or Chemical Vapor Deposition (CVD). The carbon seed will slowly form into a crystalline structure through one of these processes. Labs create diamonds that are physically, chemically, and optically the same as natural diamonds that are mined.
Benefits of lab-grown diamonds
A lab-grown diamond with a similar size, clarity, and color will cost up to 40% less than a naturally-mined diamond. The short supply chain process of creating diamonds in a lab is cost-effective.

Lab-grown diamonds are ethically sourced and conflict-free. You no longer have to worry about purchasing a "blood diamond." No miners are harmed or exploited during the making of lab-grown diamonds. As no mining is required, lab-grown diamonds do not harm the environment or put workers in unsanitary and dangerous conditions.

Lab-grown diamonds continue to grow in popularity, with even the leading diamond companies worldwide, such as De Beers, getting in on the lab-grown diamond game. There is no significant difference between lab-grown and natural diamonds as these man-made gems have the same exact atomic makeup as natural diamonds.
Drawbacks of lab-grown diamonds
As lab-grown diamonds are manufactured, they can be produced in batches. Therefore, the diamond will not be a rare, one-of-a-kind stone.

Lab-grown diamonds are still relatively new in the jewelry industry, so their long-term value is not yet clear. While the increasing demand could mean that the price of man-made diamonds will surge, it is essential to note that advancements in lab-grown diamond technologies could mean that the value of previously sold diamonds might plummet.

Lab-grown diamonds might not be a very stable investment option because of the uncertainty around the value of these gems, which makes their resale value questionable. If you plan to give a diamond to the love of your life to express commitment, resale value should not be top of mind.

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What Are The Benefits And The Drawbacks Of Lab-Grown Diamonds - Minutehack

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News for entrepreneurs, small businesses and start-ups in the UK

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Lab-grown diamonds are the future – or rather the now – of luxury jewellery.

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Lab-grown diamonds are the future – or rather the now – of luxury jewellery.

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“Women have begun to question the consequences of their choices and are much more conscious in regard to their carbon footprint as an integral part of their humanity”- Azzallure Chotani

Harper’s Bazaar Arabia. (2023). The Pros And Cons Of Lab-Grown Diamonds In Jewellery. [online] Available at: https://www.harpersbazaararabia.com/fashion/watches-jewellery/pros-and-cons-lab-grown-diamonds [Accessed 3 Dec. 2023].

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Bottom Line - Pros and cons of lab-grown diamonds:

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Bottom Line - Pros and cons of lab-grown diamonds:

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Lab-grown diamonds share the same chemical and physical characteristics as natural diamonds. The main difference is the origin whereas some customers are still skeptical. They look at natural diamonds as more luxurious and valuable

Hadar, Y. (2022). Lab-Grown Diamonds: Pros and Cons. [online] Lab Diamonds Review. Available at: https://labdiamondsreview.com/education/lab-grown-diamonds-pros-and-cons/ [Accessed 3 Dec. 2023].

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Find out the pros and cons of lab-grown diamonds. After reading this short article, you'll know if lab diamonds are right for you.

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Shopify API (2023). Pros and Cons of Lab Grown Diamonds. [online] With Clarity. Available at: https://www.withclarity.com/blogs/diamond/pros-and-cons-of-lab-grown-diamonds [Accessed 3 Dec. 2023].

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"The popularity of lab-created diamonds continues to increase."

"Selecting a lab-created diamond allows you to get a bigger diamond for an affordable price. They typically cost 30-50% less than an earth-mined diamond because the manufacturing process cuts out lengthy supply chains and eliminates expensive mining costs."

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Pros and Cons of Lab Grown Diamonds | With Clarity

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Lab-grown diamonds are “real” diamond that shares the same chemical composition, optical properties, and physical features as natural diamonds. Keep Reading this With Clarity guide to learn more about how lab diamonds get created and some pros and cons of lab diamonds.

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What Are The Benefits of Lab Grown Diamonds?

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What Are The Benefits of Lab Grown Diamonds?

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"The diamond extraction process during diamond mining damages ecosystems and impacts surrounding local communities. Lab-grown diamonds are created without these harmful impacts, making them a sustainable, environmentally friendly option."

Marlow’s Diamond. (2023). Marlows Diamonds. [online] Available at: https://marlows-diamonds.co.uk/blog/benefits-of-lab-grown-diamonds?gad_source=1&gclid=EAIaIQobChMIoJCv4t7zggMV7ZSDBx28UA3yEAAYASAAEgJXU_D_BwE [Accessed 3 Dec. 2023].

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Diamonds have long held a sparkling place in our hearts. Their enchanting glamour and charm make them the perfect focal point for engagement rings.

Up until the early 1950s, the only diamond options for your engagement ring were mined diamonds. A new diamond has emerged, offering the elegance of mined diamonds without any of the downsides - the lab-grown diamond.

In this guide, we highlight the lab grown diamonds benefits to help you feel confident in choosing this diamond for your engagement ring.

The Top 6 Lab Grown Diamond Benefits

When it comes to lab-grown diamonds vs earth-grown diamonds, there are numerous advantages of lab grown diamonds.

We highlight the 6 benefits of choosing these stunning engineered diamonds for your engagement ring:

1. Identical Look to Mined Diamonds

Lab-grown diamonds share the same physical, chemical, and optical properties as mined diamonds. Their matching brilliance and sparkle make their appearance indistinguishable from diamonds sourced from the Earth. For lab-grown diamond engagement rings, they exude the same look and romance as those with natural diamonds.

2. Ethical Choice

When you choose a lab-grown diamond engagement ring, you are choosing ethically sourced diamond jewellery. These gems are created in controlled, humane conditions. This eliminates concerns about 'blood diamonds' or worker exploitation that can occur in diamond mining.

3. Better for Budget

Lab-grown diamonds offer a more budget-friendly alternative for your engagement ring. These diamonds can be between 40% - 60% more affordable than naturally sourced diamonds. This price difference means you could invest in a larger gem or a higher-quality diamond for the same budget. We highlight the reasons why lab-grown diamonds are generally more affordable:

Creation Process

Diamond mining requires vast amounts of labour and machinery, which increases the overall cost of the diamonds. The process of creating lab-grown diamonds is more efficient and less resource-intensive than mining. This helps reduce the total cost of the diamonds.

Variety of Options

Lab-grown diamonds are created in a controlled environment. This enables the production of diamonds with specific qualities and characteristics, allowing for a wide range of options to suit different preferences and budgets.

Abundance

The rarity of natural diamonds contributes to their high cost. Lab-grown diamonds can be produced in a few weeks using advanced technologies, making them more accessible. The abundant supply of these lab-crafted gems makes them a more affordable alternative.

Faster Supply

The supply chain for lab-grown diamonds is much shorter and more streamlined than that of mined diamonds. These diamonds go from the lab to the jeweller, reducing the total costs.

Competitive Market

The value of mined diamonds is controlled by a few large companies that can manipulate the supply to keep prices high. The market for lab-grown diamonds is more competitive and dynamic, keeping prices more consumer-friendly.

4. Sustainable Option

Lab-grown diamonds offer a more sustainable choice for your engagement ring. The diamond extraction process during diamond mining damages ecosystems and impacts surrounding local communities. Lab-grown diamonds are created without these harmful impacts, making them a sustainable, environmentally friendly option.

Certain lab-grown diamonds will be more sustainable than others. This will be based on the energy source used for creating the diamond. If the energy source stems from a renewable energy source, you can then confidently choose this sustainable diamond for your eco-conscious engagement ring.

5. Superior Quality

Lab-grown diamonds can offer superior quality in terms of clarity and purity. The controlled conditions in which they grow allow for minimal inclusions and blemishes, resulting in a purer, more flawless gem. This means your lab-grown diamond can potentially sparkle with even more brilliance than an earth-mined diamond.

6. Wide Range of Choices

The process of creating lab-grown diamonds also allows for a broader range of choices in terms of colours and grades. In the past, certain colours and grades of diamonds were rare, making them extremely expensive. Lab-grown diamonds break free from these limitations, giving you a vast array of stunning options to choose from.

Embrace the Brilliance of Lab-Grown Diamonds with Marlow's Diamonds

Lab-grown diamonds shine brightly as an excellent choice for your engagement ring. These ethical diamonds offer the identical aesthetic of mined diamonds, with the added benefits of sustainability, affordability, and higher quality.

Explore Marlow's Diamonds' collection of engagement rings with lab-grown diamonds to begin your journey towards forever.

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6 Benefits of Lab Grown Diamonds | Marlow's Diamonds

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Discover the benefits of lab grown diamonds! From ethical sourcing to superior quality, explore how these diamonds are a great choice for an engagement ring.

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"Lab diamonds are a responsible choice since they are grown with precise technology that involves no mining."

"By 2025, 50% of our lab diamonds will come from certified sustainable sources."

Brilliantearth.com. (2023). Available at: https://www.brilliantearth.com/en-gb/lab-created-diamonds/ [Accessed 3 Dec. 2023].

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"During HPHT, pure carbon is pressed within a metal cube and exposed to immense heat and pressure through electric pulses. Eventually, the carbon breaks down and crystallises into a diamond."

Queensmith. (2022). How Are Lab Grown Diamonds Made? [online] Available at: https://www.queensmith.co.uk/diamond-guides/lab-grown-diamonds/how-are-lab-grown-diamonds-made#:~:text=During%20HPHT%2C%20pure%20carbon%20is,and%20crystallises%20into%20a%20diamond. [Accessed 2 Dec. 2023].

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Lylie Jewellery launches e-waste recycling initiative

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Lylie Jewellery launches e-waste recycling initiative

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"Lylie Jewellery uses a combination of gold and silver salvaged from electronic waste, dental waste and its in-house gold exchange to create its pieces"

Moran, L.J. (2023). Lylie Jewellery launches e-waste recycling initiative. [online] Jewellery Focus. Available at: https://www.jewelleryfocus.co.uk/212729-lylie-jewellery-launches-e-waste-recycling-initiative [Accessed 25 Nov. 2023].

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" To support this growth, we're opening a UK workshop for end-to-end manufacturing, from 3D printing to casting in salvaged gold, ideally in an area of high economic need. We would love to apply for BCorp status; given the current environmental crisis, every decision should be driven by sustainability "

Matthams, K. (2022). Meet Lylie, The Sustainable Jewelry Brand Tackling The E-Waste Issue Head-On. Forbes. [online] 18 Oct. Available at: https://www.forbes.com/sites/katematthams/2022/10/17/meet-lylie-the-sustainable-jewelry-brand-tackling-the-e-waste-issue-head-on/ [Accessed 2 Dec. 2023].

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Nanya 'Will You Marry Me?' promise ring, 18ct salvaged yellow gold & antique or lab-grown diamonds, ... [+]
Lylie

Eliza Walter has just dropped an extraordinary statistic. "Mining one ton of the earth's ore produces an average yield of under 30g of gold, whereas for a ton of e-waste, you would find 300g gold. Our landfill sites are hidden goldmines." Collectively, we throw away around 50 million tons of e-waste a year worldwide, so when put like that, it's a wonder that Lylie is currently one of the only jewelry brands working with precious metals exclusively salvaged from e-waste.

The young entrepreneur trained as a goldsmith before starting Lylie in 2017, at the age of 24. She's driven by "how good design can improve our lives - why a well-designed room makes us feel relaxed; how good UI helps navigate digital spaces." When she learned about the hidden problem of e-waste, "it became a no-brainer that that was my direction of travel".

Now, all her designs are produced in the UK from metals mined from discarded electronics, dental waste and Lylie's in-house gold exchange, along with lab-grown or repurposed antique gemstones, earning her a special hallmark from the British Assay Office. Launching today, the Amores collection is inspired by the love messages Lylie has been asked to include on orders: "the sentiment jewelry can hold is astonishing, it is a symbol of romantic love, a celebration of significant milestones, and reminder of loved ones near and far."

Eliza Walter, founder and designer of Lylie Jewellery, the UK's only jewelry brand working ... [+]
Lylie

The collection is poetic and highly wearable, with diamond halo drops on pave huggies, twisted gold solitaires and classic bands engraved inside with secret messages. Illustrations of animals pairs that mate for life are used in promotional images instead of heteronormative pictures, and evidently the natural world inspires design just as much as production: "all of our sustainable jewelry features a ball detail, symbolizing the globe. Images of the coral reefs are on the studio moodboard alongside hidden details in Dutch Golden Age paintings," says the designer.

Eliza explains why she believes that "timeless design and a circular story are increasingly becoming the ultimate hallmark of luxury."

Kate Matthams: Tell me how the metals you use are mined.

Eliza Walter: To extract the gold in e-waste, you have to access the motherboard, which means other waste elements (ceramics, non-precious metals and plastics) are recovered, sorted and recycled in the process. Its scale is daunting, but e-waste also offers an immense opportunity. Entrepreneurs, academics, business and lawmakers need to address the dismantling and re-use of e-waste components as an urgent concern.

We also have a Gold Exchange: a recycling initiative that collects customers' unworn jewelry using reusable postal pouches, in return for credit towards new Lylie jewelry. It has proved hugely popular; as well as enabling customers to contribute to our circular model, it also positively impacts our margins as once refined, this metal is 30% cheaper than recycled gold. We pass that saving onto our customers.

Lylie offers customers the possibility of exchanging their unworn gold for store credit on new ... [+]
Lylie

What are your thoughts on the future of sustainability in jewelry?

The jewelry market is fragmented and inherently unsustainable. Much of the global diamond supply has been mined to the detriment of human rights and the environment. The former Tiffany CEO Michael J. Kowalski wrote in the New York Times that"few industries in the world have a larger environmental and social footprint than mining", we worked out that on average, the equivalent of almost two Statues of Liberty (325 tonnes), of earth has to be shifted to mine a 1.5ct diamond. We wholeheartedly believe the future of sustainable jewelry is lab-grown and recycled antique diamonds. How can a diamond that has caused suffering and environmental damage to mine, signify love? The origin stories of stones should match the love stories they represent.

How is your unique 'salvaged' hallmark different from usual hallmarks?

When we became the first jeweler in the UK to use metal salvaged from e-waste and dental waste, we were awarded our industry-first hallmark. Hallmarking has been part of the British jewelry industry since 1300, it's also part of British law, as it signals that an independent test has guaranteed a jewel's precious metals content. Lylie Jewellery was awarded a specific salvaged hallmark in 2017, to acknowledge our use of recycled precious metals. It has a sun design, and it sits alongside the five other traditional and legally required hallmarks on our pieces. The joy of starting the business with salvaged materials has meant we have established a reputation as a truly sustainable choice.

I love the idea that you have such a spread of price points. Why was this important to you?

We have four verticals, and whilst ethical engagement rings are our main focus, an annual collection of designs with a lower price point keeps the brand fresh and interesting. It also allows collaborations with other creatives such as illustrators, photographers, stylists and set designers. A spread of price points helps us to engage with younger customers; a Gen Z man with no brand equity can buy into Lylie with the limited resources he has, and (we hope) return later when his budget is larger.

Dodola Huggies earrings, 18kt salvaged gold, platinum and lab-grown or antique diamonds, by Lylie.
Lylie

What's next for Lylie? Is BCorp status on the cards?

We aim to grow in a strong, sustainable way, expanding on what we already do - our gold exchange, ethical engagement rings, annual collection, remodeling and repairs services, and our engraving shop. To support this growth, we're opening a UK workshop for end-to-end manufacturing, from 3D printing to casting in salvaged gold, ideally in an area of high economic need. We would love to apply for BCorp status; given the current environmental crisis, every decision should be driven by sustainability - the jewelry industry is often overlooked in terms of sustainability, but at Lylie we are determined to change this.

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Meet Lylie, The Sustainable Jewelry Brand Tackling The E-Waste Issue Head-On

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Lylie is the UK's only fine jewelry brand working exclusively with salvaged metals. Here's why founder and designer Eliza Walter believes that "our landfill sites are hidden goldmines"

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“So it seemed like a natural move, plus we offer 7.5% above the market rate. The exchange has been one of our biggest areas of growth actually.”

Zagalsky, A. (2022). Lylie: luxury jewellery from e-mined gold. [online] theweekuk. Available at: https://theweek.com/arts-life/fashion-jewelllery/958514/lylie-luxury-jewellery-from-e-mined-gold [Accessed 3 Dec. 2023].

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Eliza Walter, 29, entered the world of jewellery through the slightly circuitous route of fine art, working for a central London gallery specialising in post-war and contemporary collectibles. She founded her brand, Lylie, in 2017 while still employed by the gallery, inspired by the creative world she was immersed in and determined to elevate sustainable fine jewellery to a place of prestige and luxury. "I grew up in the countryside and my parents were always composting, making use of what they had, so sustainability is something that's very close to my heart," she said. In her teens, she visited a foundry to learn about lost wax casting as part of her design and technology GCSE and was surprised to learn about the gold and silver content in electronic waste. "It was really impactful. Even back then I wondered, 'Why is no-one making more of this?'"

After graduating from the University of Bristol with a degree in history of art (hence the gallery work) Walter completed an apprenticeship at the British Academy of Jewellery in Hatton Garden, set on the idea of creating her own designs from gold salvaged from e-mining. "For a few years, my brand was a side hustle," she said. "It needed building up and lots of investigation, but I've always been interested in business. When I was little, I was already making jewellery. My father told me that if I wanted to do that, I also had to learn how to sell it. He frog-marched me to a small jewellery shop in Cambridge and made me sell a bracelet to the shop owner!"

Today, Walter is sitting in her glass-roofed studio in Belgravia, London. It may sound fancy, but the jeweller has put in the work to get to this address - sub-letting her apartment, renting out her car and generally making ends meet. "It's all about the hustle," she said candidly. "If you want to make things work you have to put all your energy into it." The space is beautiful, but it's also a wise business move.

"The light is so important especially when we are showing clients our stones," she said. "So often Hatton Garden jewellers have beaming spotlights which show off the stones beautifully, But take them outside and it's an altogether different story. They really can look so dull. Here you can appreciate their tonal depth and beauty." Lylie has a broad and eclectic ready-to-wear collection - encompassing engravable gold signet rings, precious hair accessories and diamond drop necklaces, as well as a full men's range counting pendant necklaces and engagement rings. She also works extensively on remodelling and resetting heritage pieces.

Her approach, however, is different to most contemporary jewellers. Not only does Walter use recycled gold from the electronic and dental waste, she also has formulated a design "menu" which makes it easier for clients to understand what they have to add to existing jewellery pieces to achieve a certain style, making the creative process less arduous and more interesting. "It allows you to see what could be done if you add a gem or two and ten grams of gold," she explained.

E-mined gold and precious metals is a fascinating space to explore for young jewellers, Walter claimed. "Each iPhone gives 0.2 grams of gold, which is minute by all accounts," she said. "A wedding ring is about 4 grams of gold. But actually, on an industrial scale, you can acquire a lot of gold. There's an unbelievable statistic which says that if you were to mine one tonne of the Earth's core you'd get a yield of 30 grams of gold. If you were to do the same with electronic waste, you'd get a yield of 300 grams of gold. It's quite compelling. Similarly, if you are mining for new diamonds, you'd have to shift the equivalent mass of two Statues of Liberty to get a 1.5 carat stone. We use lab-grown and recycled-antique diamonds."

Another smart business offshoot is Lylie's Gold Exchange - a modern, chic and and much fairer take on the traditional "gold for cash" transaction. You weigh your stash, request a special reusable postal pouch or PDF label and send to reclaim a Lylie credit note. "It wasn't the initial plan, but loads of customers had a lot of gold sitting at the back of drawers that wasn't being used," she said. "So it seemed like a natural move, plus we offer 7.5% above the market rate. The exchange has been one of our biggest areas of growth actually."

As for her aesthetic, Walter looks to the organic shapes of the natural world for inspiration, For example, thick gold rings, such as her Wave design, have smooth undulating curves, while her 9ct gold or silver Clara bangle has a jagged textural quality. "Little spheres which represent the world, also feature heavily in my looks which I offer in a range of metals from silver and 9ct gold to 18ct gold with or without diamonds," she said before revealing her biggest beef with the modern world. "One thing I hate more than anything is built-in obsolescence. I bought a washing machine for my apartment and it malfunctioned a week after the warranty ran out. Things like that are not only frustrating, but heartbreaking. I hope that my brand is doing something to counter this effect, whilst creating something to be cherished for a lifetime."

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Lylie: luxury jewellery from e-mined gold

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Founder Eliza Walter explains her ingenious sustainable jewellery brand

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Endole.co.uk. (2020). Lylie Jewellery Ltd - Company Profile - Endole. [online] Available at: https://suite.endole.co.uk/insight/company/10738265-lylie-jewellery-ltd [Accessed 26 Nov. 2023].

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Unblast (2019). London Underground Advertising Screen Mockup (PSD). [online] Unblast. Available at: https://unblast.com/london-underground-advertising-screen-mockup-psd/ [Accessed 29 Nov. 2023].

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Goodonyou.eco. (2023). Maria Tash - Sustainability Rating - Good On You. [online] Available at: https://directory.goodonyou.eco/brand/maria-tash [Accessed 20 Nov. 2023].

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Made-in-China.com. (2023). Luxury Jewellery Cabinet Gold Display Showcase for Jewelry Store and Counter. [online] Available at: https://digitaldisplay.en.made-in-china.com/product/odatZyzMCYUG/China-Luxury-Jewellery-Cabinet-Gold-Display-Showcase-for-Jewelry-Store-and-Counter.html [Accessed 20 Nov. 2023].

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1. Adidas

2. Levi's

3. Patagonia

Berry, I. (2021). Top 10 Sustainable Clothing Brands. [online] Sustainabilitymag.com. Available at: https://sustainabilitymag.com/top10/top-10-sustainable-clothing-brands [Accessed 10 Nov. 2023].

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1. Tiffany & Co.

2. Cartier

3. Blvgari

STYLECRAZE. (2018). 15 Luxurious Designer Jewelry Brands In The World - 2023. [online] Available at: https://www.stylecraze.com/articles/best-jewelry-brands/ [Accessed 2 Oct. 2023].

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Eggertsen, L. (2021). The Best Body Jewelry to Try This Summer. [online] Who What Wear UK. Available at: https://www.whowhatwear.co.uk/best-body-jewelry/slide9 [Accessed 1 Nov. 2023].

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"The singer Rihanna boasts a jewellery box that’s centred around rare vintage pieces and custom designs, courtesy of both big-name brands and independents. Jacquie Aiche, who specialises in flossing body chains, has been supplying the singer with jewellery since 2010. The LA-based jeweller affirms that Rih has got “quite the collection” of her work, which she recently added to ahead of her pregnancy. "

Cary, A. (2022). Meet The Jeweller Behind Rihanna’s Maternity Body Chains. [online] British Vogue. Available at: https://www.vogue.co.uk/fashion/article/rihanna-body-chain-jacquie-aiche [Accessed 1 Nov. 2023].

Vanessa Hudgens wearing Jacquie Aiche 7 diamond halter bra:

Fishman, E. (2021). Celebrities can’t get enough of this $4,690 diamond bra. [online] Page Six. Available at: https://pagesix.com/2021/01/15/celebrities-cant-get-enough-of-this-4690-diamond-bra/ [Accessed 1 Dec. 2023].

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Body jewellery has been central to Rihanna 's mesmerising maternity wardrobe. From the moment that she announced her pregnancy wearing a vintage Chanel coat and layered pendants that traced her burgeoning bump, Rih has made sure every look comes with a dose of sparkle.

The singer boasts a jewellery box that's centred around rare vintage pieces and custom designs, courtesy of both big-name brands and independents. Jacquie Aiche, who specialises in flossing body chains, has been supplying the singer with jewellery since 2010. The LA-based jeweller affirms that Rih has got "quite the collection" of her work, which she recently added to ahead of her pregnancy.

Just before she revealed that she was expecting, mother-to-be Rih visited Aiche's famed workspace, known as The Bungalow, to scout out some new chains. Of all the pieces on offer, her heart was set on the body chain worn by the jeweller herself. "I never take mine off, it's a forever piece," Aiche tells Vogue. "Body jewellery becomes a woman's second skin."

Rihanna has forged the same attachment to her Jacquie Aiche chains. Like a hardworking basic T-shirt, the bestselling Sophia style has become a foundational piece in her maternity wardrobe. It elevated the sheer lingerie look that she wore to Dior's autumn/winter 2022 show at Paris Fashion Week, and the same chain was wrapped around her body at the Gucci after-party. She paired it with Aiche's marquise and diamond shaker bra for dinner in February, and it peeped out from beneath a baby-blue vintage Gucci coat that she wore to celebrate her birthday.

To ensure that she's able to wear the chain until full term - and beyond - Aiche offers a unique alteration service. "As she's growing, we add the links," she explains. "I want her to feel comfortable in it."

Aiche has done the same for pregnant women in the past and has tailored pieces to suit different needs. Like Rihanna, former customers have favoured a low fit that "dangles on the stomach", drawing attention to the belly. "They come here to customise and put their own little twist on it," she reveals. "Everybody wants to add something."

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Meet The Jeweller Behind Rihanna's Maternity Body Chains

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Vogue meets Jacquie Aiche, the jewellery designer behind the body chains that Rihanna has worn throughout her pregnancy.

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Wear Your Passion, Recycle with Fashion -

This slogan encourages individuals to express their personal style through body jewellery while also promoting the fashionable act of recycling e-waste.

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Wgsn.com. (2023). WGSN Future Consumer 2025. [online] Available at: https://www.wgsn.com/auth/login?lang=en&r=%2Finsight%2Farticle%2F6387b5d5995aec17a4f6d6e6#page1 [Accessed 27 Nov. 2023].

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Algae Ink: “The Most Sustainable Ink in the World”

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Algae Ink: “The Most Sustainable Ink in the World”

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Drupa.com. (2016). drupa print media messe. [online] Available at: https://www.drupa.com/en/Media_News/drupa_blog/Sustainability/Algae_Ink_%E2%80%9CThe_Most_Sustainable_Ink_in_the_World%E2%80%9D [Accessed 21 Nov. 2023].

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Algae Ink: "The Most Sustainable Ink in the World"

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International Trade Fair premedia/print, premedia/multichannel, post press/converting/packaging, future technologies, materials, equipment/services/infrastructure, April 20 - April 23, 2021, Düsseldorf, Germany

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sleek, minimal & biodegradable.

built not to last.

the compostable mailer is home compostable. carbon negative. strong. waterproof. reusable. non-toxic. it’s the best thing to happen to e-commerce since, well, ever.

wastebased. (2020). the compostable mailer - wastebased. [online] Available at: https://wastebased.co/mailers/?gclid=EAIaIQobChMI-LiuzI7hggMVV5NQBh2ergP1EAAYBCAAEgIyV_D_BwE [Accessed 26 Nov. 2023].

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the UK's favourite home compostable mailer satchels. carbon negative. made with plants. biodegradable. stylish. order today for free shipping!

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Bio-Polly Mailer Compostable and biodegradable mailing bag

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Bio-Polly Mailer Compostable and biodegradable mailing bag

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Packhelp. (2023). Bio Mailer Bags Custom Printed. Made of fully biodegradable material. [online] Available at: https://packhelp.co.uk/bio-poly-mailers/? [Accessed 26 Nov. 2023].

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Made from 100% post consumer waste, and a few of the colours can vary slightly from batch to batch. This is most likely to effect Hairy Manilla which is made from 'low grade' (the greenest) post consumer waste. It is not dyed or bleached using any chlorine, the colour is achieved by matching raw waste materials and so can vary in shade. We therefore cannot always guarantee a perfect colour match from order to order.

Eco-craft.co.uk. (2019). 89x59x29mm Soap / Business Card Box 10Pk-Black. [online] Available at: https://www.eco-craft.co.uk/89x59x29mm-soap-business-card-box-10pk-black.html [Accessed 26 Nov. 2023].

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Supplying Recycled Paper
Since 1991.

All of our Products
are Manufactured in the UK/EU.

Plastic-free Orders
powered by renewable energy.

sustainability & responsible disposal

the environmental impact of our products

Plastic Free Deliveries

It doest make any sense to deliver plastic free products wrapped in plastic packaging.
We're so proud of our eco-friendly packaging that we use it for our own orders. It allows us to fully test products before we launch, and also keep a close eye on quality. Using our packaging in a real life warehouse environment helps constantly upgrade designs to help maximise efficiency.
Learn More

Quick Info

Biodegradable & Compostable

We are a family run business

Eco-craft Ltd is a family business, originally called The Cutting Edge, it was founded by Lorraine and Kevin McCarthy, 31 years ago in Summer 1991.
We decided at an very early stage to use recycled paper and card in our products and after having 8 years experience designing and manufacturing our own greetings cards and gifts, we found that more and more craftspeople were asking us to produce blanks for them. We decided therefore, that we should provide an off the shelf range of recycled card blanks available by Mailorder.
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sustainable restaurant association: what does it mean to be an approved supplier?
We supply a lot of restaurants, bars & pubs with their menu paper, and we are proud to be an approved supplier certified by the sustainable restaurant association. Learn more about their commitment to a sustainable food industry here.

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Eco Craft - Recycled Card, Paper, Craft and Packaging

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eco-craft - Suppliers of recycled paper and card products since 1991. Specialists for kraft recycled paper & card, envelopes, card blanks, craft, packaging, and wedding stationery products for the environmentally and ethically aware consumer.

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What Are Eco Friendly Packaging Materials? A Simple 2024 Guide

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What Are Eco Friendly Packaging Materials? A Simple 2024 Guide

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Forbes, P. (2023). What Are Eco Friendly Packaging Materials? A Simple 2024 Guide | Packhelp. [online] Packhelp. Available at: https://packhelp.co.uk/eco-friendly-packaging-materials/ [Accessed 26 Nov. 2023].

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These problems are only made more complex by the fact that "sustainable", "green", and "eco-friendly" don't have a concrete definition.

It's here where greenwashing can so easily become prevalent.

So it's easy to see why sourcing packaging that doesn't damage the earth in its production or disposal can be tricky.

Defining "eco-friendly"

Environmentally friendly, for the sake of an argument, can be defined as packaging made from a material that can be replaced, renewed or replenished.

Eco-friendly packaging materials can also decompose, leaving no harmful chemicals behind.

Eco friendly doesn't always mean 'materials'

Packaging engineers often explain that there's more to sustainability than the materials.

For example, reusability.

A box that's durable enough to be used hundreds of times presents entirely different sustainability benefits compared to biodegradable packaging at home after one use.

Reusability is an element of sustainability that gives a packaging product a second use and, therefore, a second life.
It can fulfil its purpose for longer, thus keeping more single-use packaging materials out of circulation.
Packaging that consumers can reuse repeatedly has an entirely different range of benefits for businesses over implementing cutting-edge materials as part of their sustainability policy.

What packaging is environmentally friendly?

The list below is a comprehensive but by no means exhaustive guide to eco-friendly packaging materials.

Recycled paper pulp (cardboard)

Paper pulp is a gooey-like substance made from wood fibres.

These fibres can come from other paper products that have been beaten down and turned back into pulp or from virgin trees.

With so many paper products in circulation, it's easy to see how recycled paper pulp is a fantastic eco-friendly packaging material.

Recycled paper pulp is most often turned into packaging in the form of corrugated cardboard or cardstock.

Virgin paper pulp (cardboard)

One of the few downsides of paper pulp is that we can only recycle it so many times before it loses all structural integrity. The microscopic wood fibres get shorter and short each time they're recycled.

However, we can improve structural integrity by adding fresh and long wood fibres into the paper pulp mix. These virgin fibres come from freshly cut trees.

Whether your packaging is made partly or entirely from virgin or recycled materials, Forest Stewardship Council (FSC) certifications show that your packaging has been made from ethically grown and harvested paper pulp.

If that pulp is recycled, the symbol shows that it's made from at least 80% recycled materials.

For virgin fibres, the certification indicates that those virgin fibres are harvested from trees that are sustainability grown and ethically managed.

Compostable

Compostable packaging is a form of packaging that's grown in popularity because it breaks down and leaves no harmful chemicals behind. Corn, sugar cane, carrot, and beets are the most common plant-based materials from which compostable packaging is made.

Ideally, packaging labelled as compostable should break down in home compost within 180 days or in commercial facilities within 90 days.

Packhelp's bio-poly mailer is the perfect example of compostable packaging that can help a brand implement a certified and effective form of sustainable packaging.

With EU and US law-makers now starting to see the value and profitability of hemp, it's a material that's finally starting to grow in popularity.

The hurd and cellulose of the hemp plant can be used to create a fully biodegradable bioplastic and decompose in landfill in a maximum of 6 months.

Mushroom packaging uses agricultural waste held together by mycelium, the technical term for mushroom roots.

The process is seen as very eco-friendly. It combines organic waste products with other organic products that need few resources to grow. It's also entirely biodegradable.

Mushroom packaging holds such potential that Ikea implemented it several years ago, lowering its carbon footprint and making its packed boxes significantly lighter.

Within seaweed and algae is a gelatinous substance called agar. This substance has several applications, most commonly in cooking, where it can be used as a vegetarian alternative to gelatin.

But with materials technology progressing at breakneck speed, agar from seaweed and algae can now be used as a binder to hold together plant waste - mainly corn and wheat - to create various forms and flexible forms of packaging.

Kraft Paper

Like cardboard, kraft paper is manufactured from paper pulp. However, kraft paper can be made from a broader range of trees.

In other words, the leftovers from creating pulp from virgin trees can be used to make kraft paper.

What's more, because the fibres in kraft paper are more robust and have a different shape, 'gentler' types of adhesives can be used to bind the pulp, making it quicker to break down.

Sustainable packaging isn't about reinventing the wheel.

If your small business is looking to implement a new form of sustainable packaging, it's important to remember that it doesn't have to be complicated.

Eco-friendly packaging materials like hemp, seaweed and mushroom will revolutionise the packaging industry.
But today, they're solutions that are out of reach for many retailers.
If you're struggling to find eco-friendly packaging materials that do no harm while also being affordable, don't overlook the humble cardboard box.

Paper pulp, more specifically, is in abundance, with several tons of virgin and recycled products being made daily.

The infrastructure to create, recycle and reuse this material is efficient and relied upon by almost every industry, by giant corporations and fledgling businesses alike.

Final thoughts

So what are eco-friendly packaging materials?

As the list above shows, there are many.

But implementing them for your desired purpose isn't always easy. And that's where Packhelp comes in.

Our range of custom packaging supplies can be designed exactly how you like it, but they can also come FSC certified.

Eco-friendly packaging materials are just a click away with reusable, recyclable, biodegradable, and compostable options.

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What Are Eco Friendly Packaging Materials? A Simple 2024 Guide | Packhelp

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What are eco friendly packaging materials that can genuinely make a difference to the planet? Make an informed decision about your packaging supplies.

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Jingyun (2023). Your Guide to Environmentally Friendly Ink for Printing Packaging. [online] Packoi. Available at: https://packoi.com/blog/environmentally-friendly-ink/#:~:text=Algae%20inks%20are%20widely%20touted,particularly%20for%20highly%20absorbent%20substrates. [Accessed 26 Nov. 2023].

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Your Guide to Environmentally Friendly Ink for Printing Packaging - Packoi

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Uncover the power of green printing with our guide to environmentally friendly ink for packaging. Print sustainably and make a positive impact on the planet. Dive into eco-conscious printing today!