# data[].attributes.headline
The Revolution of Advertising of Cars Throughout the Years by Taylor Antczak

# data[].attributes.subject
The Revolution of Advertising of Cars Throughout the Years by Taylor Antczak

# data[].attributes.body
The main focus of this Padlet was to break down and investigate each car advertisement from different brands from 1915 to 1986. Each advertisement was uniquely created with a specific target audience in mind, a well thought out message strategy, and a creative strategy statement.

# data[].attributes.body
is the process of taking an advertisement and breaking it down into smaller elements to be able to analyze the goals of what the advertisers are trying to say. This process helps us understand the creative goals, message strategies, target audience, competition background, media vehicles, and what the campaign wants to achieve.

# data[].attributes.body
This advertisement conveys the idea that with a purchase of a Cadillac vehicle, you are also consuming the responsibility of being a 'leader' and above the rest. Cadillac consumers are the beginning of the luxury car/lifestyles and have set the bar high for other high-end brands to meet their expectations. The target audience is supposed to image themselves as a pioneer for luxury and picture the outcomes that will follow with this purchase.

The beginning of advertising for luxury cars shows very wordy advertisements to make up for no pictures of the product. The words must create an image for the potential consumers and persuade them with their own imagination that this product is best for them and their lifestyle.

# data[].attributes.attachment_caption
Jordan Motor Car Co.-Somewhere West of Larmie 

# data[].attributes.body
This advertisement is highlighting the luxurious lifestyle of a Jordan Playboy car and how perfect of a fit this car is for this kind of daily life. Jordan Motor Car Company wants their used to embrace the open road and enjoy freedom.

This advertisement uses a short narrative storytelling method to paint a mental picture to the target audience about how their life could seem more lavish and free flowing with the purchase of this vehicle.

# data[].attributes.body
Volkswagen is showcasing how small their car is, and overcoming the stigma that not everything has to be big to be considered good. They want to establish the Volkswagen Beetle as the car 'that's all you need'. Bigger is not always better, they have designed a car with all the things an average person would need.

By 1959, wording became less frequent on the page and pictures were beginning to be the main focus of the advertisements.

# data[].attributes.body
BMW wants to inform Americans that the BMW brand is the owner of the ultimate way to get from point A to B. They are proving to the audience that BMW is the best vehicle option when it comes to choosing a car. BMW is providing the ultimate experience when operating a car.

1975, wording is even more scarce than before and the BMW vehicle is the main point of the advertisement with a supporting headline.

# data[].attributes.body
Isuzu created the character 'Lying Joe Isuzu' to bring humor into common exaggerations when it comes to marketing cars. The subtitles are added to create a honest bond and debunk Lying Joe's fibs. This advertisement is supposed to create a reliable atmosphere for the target audience to enhance their loyalty to consumers.

By 1986, advertising has moved on to animated advertisements to promote digitally. Video ads have changed the game for advertisers, creative ideas are limitless when it comes to showcasing a product. Words are no longer needed to create a mental image, it is already created for the target audience.