# data[].attributes.body
Creating a culture of Warmth and belonging: Starbucks strives to provide a welcoming and inclusive environment where customers and employees feel a sense of belonging and connection.

Employee Benefits: Starbucks offers comprehensive benefits to its employees, including healthcare coverage, stock options, and tuition assistance programs. They are also known for providing opportunities for career advancement within the company.

Starbucks believes that upholding the Standards of Business Conduct in their pursuit of their mission will not only bring financial success to shareholders but also contribute to their personal satisfaction.

Customer Experience: Starbucks is dedicated to creating a positive and memorable customer experience. They prioritize customer satisfaction and engagement in their stores.

http://archive.sciendo.com/CRIS/cris.2015.2015.issue-1/cris-2015-0002/cris-2015-0002.pdf

# data[].attributes.attachment_caption
The challenges and why they should uphold values. 

# data[].attributes.headline
Starbucks -Why they should uphold their values? 

# data[].attributes.subject
Starbucks -Why they should uphold their values? 

# data[].attributes.body
The challenges: - the global recession and the consequent focus on pricing to win customers; increased global competitors (Expand market); Constant need for innovation (Coffee as main product); Need for diversification (Local competitors); Consistency in the brand experience: as they have to recreat the brand experience needs to tie-in strongly with the specific country’s culture and practices (to target the wide ranges of customer segmentation in international market)
The reasons:
- They have niche recipes and production lines
- They create their own brand philosophy : Starbucks chose casual and informal chats with customers to capture overall mood, understand experience with the store and gather valuable feedback - Customer Experience is priority
-

# data[].attributes.headline
Consequences of violating these codes of Ethics

# data[].attributes.subject
Consequences of violating these codes of Ethics

# data[].attributes.body
Examples of managers/providers violating code of ethics/conduct:

Stealing company property or funds.

Accepting bribes or kickbacks.

Disclosing confidential company information.

Engaging in unsafe or unethical business practices.

Engaging in discrimination or harassment.

Consequences:
Being reported their suspicions to Business Ethics and Compliance manager, if there are any negligence, the person may receive:

Verbal warning

Written warning

Suspension

Termination of employment

# data[].attributes.headline
Reasons Starbucks must uphold its codes of conduct/ethics

# data[].attributes.subject
Reasons Starbucks must uphold its codes of conduct/ethics

# data[].attributes.body
1. Maintaining Trust and Reputation
Starbucks has spent decades cultivating a positive reputation for values such as social responsibility and ethical sourcing. Any breach of these standards could damage its reputation and erode trust.

2. Employee Morale and Retention
Upholding ethical standards demonstrates a commitment to employee welfare, which can boost morale, motivation, and loyalty among its workforce. Employees who feel proud of their company's values are more likely to stay and contribute to the company's success.

3. Competitive Advantage
Starbucks' commitment to ethics can differentiate it from competitors and attract socially conscious consumers and investors.

4. Legal and Regulatory Compliance
Violating ethical standards can lead to legal consequences, fines, and reputational damage. Starbucks must ensure it complies with all relevant laws and regulations, both domestically and internationally. By upholding these codes, Starbucks can avoid legal and financial penalties.