# data[].attributes.body
I am striving for a career in social media marketing, therefore i find inspiration in articles around this topic, and how brand can better themselves through social media.

# data[].attributes.body
https://www.businessoffashion.com/careers/job/252289/social-media-manager/

# data[].attributes.body
https://www.businessoffashion.com/careers/job/251748/digital-merchandiser/

# data[].attributes.body
https://www.voguebusiness.com/talent/jobs/digital-seo-product-copywriter-stella-mccartney-4341/

# data[].attributes.body
https://uk.linkedin.com/jobs/view/ecommerce-content-executive-at-gymshark-3729160741?refId=31JBRjOP9DTZyhVW4hcSng%3D%3D&trackingId=AnEqZOAxEqtpMEcESaC0DA%3D%3D&position=2&pageNum=0&trk=public_jobs_jserp-result_search-card

# data[].attributes.body
Be the strategic lead across all organic social media channels: Instagram, TikTok & YouTube

Create Trend reports

Measure performance KPI’s

Manage a team

Identify future opportunities to develop Adanolas social media strategy

# data[].attributes.body
Identify emerging trends to unlock commercial opportunities

Implement new product roll out strategies

networking

excel skills

communication and teamwork skills

# data[].attributes.body
keeping up to date with industry news

Sales, SEO and sotrytelling

Writing engaging copy across platforms

# data[].attributes.body
Writing and editing skills

Good grammar

Content management

knowledge of trends

# data[].attributes.body
Good at communicating

Work well both in a team and individually

confident in brainstorming creative ideas for content

Able to keep unto the trends

Able to navigate social media platform and technology

Feel confident in making work which engages the reader

I have a passion for the fashion industry and the roles within it

Good at designing reports on Canva to fit a brands style

# data[].attributes.body
Embody the brands people-first culture by 'being the manager that you would like to have'

Set specific but ambitious KPI's to get the most out of your personal growth as well as the teams business growth.

Work holistically with peers to align marketing communications

Stay on pulse of social industry developments

Identify future opportunities to develop the brands social media strategy and create compelling businesses cases to do so.

# data[].attributes.body
Work closely with product merchandising team to develop merchandise strategies to drive digital growth.

Partner with regional merchandising & planning to ensure the digital has the right products and inventory at the right timing & drive new trading ideas in reaction to changing trends

Work with Digital Marketing teams for product and links in emails, connecting with SEO and wider digital marketing teams including UX on product focus

# data[].attributes.body
Inherent understanding of communicating fashion product descriptions and sustainability information

Support the Head of Content and Editorial

Writing journalistic copy for our online editorial platform

Working closely with our Ecommerce team to manage newsletter campaigns, homepage and landing page messaging

# data[].attributes.body
For my reflection, I have used the Gibbs Reflection model.

Gibbs, G. (1998) Learning by Doing: A Guide to Teaching and Learning Methods. Oxford: Further Education Unit. Oxford Polytechic.

Description – what happened?

-          Me and my group have been working on a marketing consultancy project for Private White VC. We have put together a marketing strategy for the brand on how they can grow a large consumer base within the UK. We planned out our strategy and then divided out the tasks which need to be done to each member of the group, depending on strengths/weaknesses, to make sure we can complete the task given to us to an excellent standard.

Feelings – What was I thinking and feeling?

-          At the beginning of the project, I was sceptical of group work, however, I have enjoyed working with others on thee task and getting to see others ideas and different takes on the brief.

-          I liked the live briefs and being able to think of a completely new marketing idea for the brand, which allowed me and my group to have creative freedom.

-          I was excited to work in a group as I knew it would help mw with my communication and team working skills.

-          I feel as though I have imputed my own ideas as well as listening well to others and coming to a collaborative marketing idea for the brand.

Evaluation – What was good and bad about the experience?

-          Our group worked well when we were thinking of campaign ideas. We all had great ideas so we came to a group decision on which idea we wanted to choose and we agreed we were all happy with this.

-          We were able to identify our own personal strengths and weaknesses to ensure we were all doing tasks we were comfortable with.

-          Communication wasn’t our strongest point as I feel as though the group didn’t speak much outside of university so towards the end of the work, I was just completing the work we all decided on at the start of the project.

-          However we did work well as a team on the times we did meet up to work and discuss the project. Everyone in the group were good listeners and team players.

Analysis/conclusion/Action plan  – What else can I make of the situation?

-           I feel as though we completed the task well and covered all points we needed to do, to create a great piece of work.

-          I have gained team working and communication skills I will be able to take into the workplace after university.

-          Net time, I would encourage the group to meet up more times than what we did, just to ensure everyone was always on the same page and competing the work we all needed to. This would’ve resulted in an easier journey and created less stress/panic towards the deadline.

# data[].attributes.attachment_link.readable_text
BoF's Marc Bain and Daniel-Yaw Miller unpack the findings from our case studyFashion's New Rules For Sports Marketing.

Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.

# data[].attributes.attachment_link.title
BoF Masterclass | Fashion's New Rules For Sports Marketing

# data[].attributes.attachment_link.description
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "Fashion's New Rules For Sports Marketing."

# data[].attributes.attachment_link.readable_text
Future Me Week is an opportunity to hear from motivational speakers, increase your confidence and boost your skills and experience. Taking place from Monday 22 January, this week-long event is the perfect place to work towards your Future me plan goals.

Check your timetable for all the core activities taking place throughout the week.

Once you've done this, start to tailor your week by booking onto a range of additional sessions that match your interests. From industry talks and careers workshops to Rise short courses - there's something for everyone.

For more information, click here.

# data[].attributes.attachment_link.description
Future Me Week is an opportunity to hear from motivational speakers, increase your confidence and boost your skills and experience. Taking place from Monday 22 January, this week-long event is the perfect place to work towards your Future me plan goals. Check your timetable for all the core activities taking place throughout the week.

# data[].attributes.attachment_link.title
Learning Personal Branding Online Class | LinkedIn Learning, formerly Lynda.com

# data[].attributes.attachment_link.description
Start investing in the brand of you. Learn how to turn yourself into a valuable brand with these personal branding tips.

# data[].attributes.attachment_link.readable_text
The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industry. Our mission is simple: build fashion's global membership community to open, inform and connect the industry.

BoF combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events and experiences, powering positive change in fashion and the wider world.

# data[].attributes.attachment_link.title
BoF Careers | jobs | Choose from 2,587 live vacancies

# data[].attributes.attachment_link.description
Search for your next job from 2,587 live vacancies, or upload your CV now and let recruiters find you

# data[].attributes.attachment_link.description
750 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

# data[].attributes.attachment_link.readable_text
Sebastian Naum, co-founder at Go Global Agency has 15 years of experience in digital marketing & generated $500M+ for his clients.
In a digital era dominated by short attention spans and content overload, traditional storytelling just doesn't cut it anymore. To truly engage your audience and foster a connection, purpose-driven brands must embrace unconventional storytelling methods. Let's explore how we can break free from traditional narratives.

UGC & Influencers As Storytellers That Align With Your Brand's Purpose

I will age myself by telling you that I was running influencer campaigns before they called it "influencer marketing." I was simply finding people of influence in the world of sports and would send them freebies of my brand's products and hope they would post about it. Many times they did, and when they did, our accounts would get flooded with traffic, engagement and sales. The OG days of influencer marketing are over though. The market is saturated and users simply don't react the same way. It takes a real connection that aligns values and purpose with the brand and consumer.

Partnering with creators who resonate with your brand's purpose is a game-changer. The art of identifying and collaborating with influencers whose values align seamlessly with your brand can be challenging and time-consuming but a worthwhile action. Search for hashtags related to your cause, look for creators following movements related to yours, and then foster a real connection with these creators one by one. When creators truly resonate with your mission, their message and content will shine with authenticity. Uncover the magic of turning influencers into storytellers as they amplify your message across social media platforms to elevate your brand narrative and forge real connections with your customers.

Navigating The Attention Economy

In a world where attention is a scarce resource, your brand's narrative needs to be concise, visually appealing and emotionally resonant. Explore the science of content format-from eye-catching visuals to bite-sized captions. Not long ago it hit me that there is likely little correlation between production budget and audience engagement. Influencers and TikTok showed the world that a first-person, low-production video can capture the attention and engagement of many more users than a 30-second video with a $150,000 budget. It doesn't mean that the content creation part is easy or that it doesn't require creativity. It simply means that content production isn't what necessarily will stop someone from scrolling their feed at the speed of light.

Do you have a statistic related to your brand's mission that is shocking? Lead with it. Do you have a great personal story tied to the brand that really touches the heart? Tell it to the world. Do your creators have a personal story that they feel is connected to your brand's purpose and they have an authentic and funky way of telling it? Encourage them to share it!

The Power Of Purposeful Giveaways

Take your purpose-driven storytelling to new heights by orchestrating an over-the-top giveaway tied to your brand's mission. Uncover the strategic thinking behind crafting giveaways that not only attract attention but also align with your brand's purpose. Explore case studies of brands that have turned giveaways into memorable experiences, whether it's touring a special location or immersing winners in a purpose-driven process.

A product giveaway can be great, but a giveaway that gives the winner an unforgettable experience will give your brand a lot more attention. Not only will you get more participants, but you will likely end up with epic content created from the winner's experience. It's a win-win-win: The campaign will have better engagement results, the winner will walk away with something much larger than some free swag or product samples, and the content created will potentially end up reaching thousands more post-contest.

The Future Of Purpose-Driven Brand Storytelling

In a world where the digital landscape is in a constant state of flux, understanding the trajectory of purpose-driven brand storytelling is pivotal. Keep the following in mind:

Interactive Storytelling: Immersive Experiences

The future of purpose-driven storytelling lies in interactivity. Audiences are craving experiences that go beyond passive consumption. Virtual and augmented reality, interactive polls and user-controlled narratives are becoming the tools of choice. Learn how to immerse your audience in your brand's story, allowing them to actively participate and shape their unique journey.

AI-Powered Personalization: Tailoring the Narrative

As artificial intelligence continues to advance, brands can leverage it to personalize their narratives at scale. Dive into the world of AI-driven content recommendations, chatbots that understand and respond to individual needs, and predictive analytics that anticipate audience preferences. Discover how these technologies can elevate your brand storytelling by delivering tailored experiences that resonate on a personal level.

Transparency and Authenticity: Evolving Consumer Expectations

The future demands even greater transparency and authenticity. Explore how brands are navigating the shift toward purpose-driven narratives that extend beyond marketing gimmicks. Dive into case studies of brands that authentically share their values, practices and challenges, creating a narrative that builds trust and fosters genuine connections.

Sustainable Storytelling: Beyond Greenwashing

Sustainability isn't just a buzzword; it's a fundamental aspect of the future narrative. Purpose-driven brands authentically integrate sustainability into their storytelling. From supply chain transparency to showcasing eco-friendly initiatives, brands are not just talking about sustainability but actively contributing to a better world through their narratives.

Community-Driven Narratives: Building Movements

The future belongs to brands that can transform their narratives into community-driven movements. Purpose-driven storytelling can extend beyond individual brand stories to encompass larger societal narratives. Explore the power of brands as catalysts for change, fostering communities that rally around shared values and a collective purpose.

Wrapping Up

As we stand on the cusp of a new era in purpose-driven brand storytelling, the key is adaptability. Embrace emerging technologies, stay true to authenticity, champion sustainability, foster communities and master the art of transitory narratives. The future isn't just about telling stories; it's about navigating the uncharted waters of a dynamic digital landscape, where purpose-driven narratives serve as beacons guiding brands and audiences toward a shared and meaningful future. It's not just about telling a story; it's about sparking a connection that transcends the digital realm.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

# data[].attributes.attachment_link.title
Council Post: Mastering Purpose-Driven Brand Storytelling On Social Media

# data[].attributes.attachment_link.description
To truly engage your audience and foster a connection, purpose-driven brands must embrace unconventional storytelling methods.

# data[].attributes.attachment_link.readable_text
The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

This #BoFLIVE event was based on the 'How to Build an Influencer Marketing Team' and 'The Art of Going Dark on Social Media' articles.

Instagram has long been the go-to platform for social media marketers. But while the photo-sharing app still holds sway, Instagram fatigue is undeniable, according to Sara Menouni, creative director of influencer marketing firm Ykone. Meanwhile, alternatives are are becoming increasingly popular. Apps like TikTok and engagement methods like livestreaming are seeing fast growth and some brands, including Bottega Veneta and Balenciaga, are opting for subversive strategies such as "going dark" on Instagram. Much also has changed about the type of influencers and content audiences are interested in, as well as the creative power influencers expect to have when working with brands.

"Now it's about ... moving forward: how do we work with influencers? What is our relationship like? What is the long-term advocacy side to it?" said Menouni.

Brands need to adapt or risk losing young consumers. On the latest #BoFLive, BoF senior editorial associate Alexandra Mondalek discusses the dos and don'ts of the rapidly-evolving social media marketing industry with Menouni, Lissy Von Schwarzkopf, chief business officer at public relations firm Karla Otto and Sophie Abrahamsson, chief commercial officer of Bambuser, an e-commerce marketing firm.

Related Articles: How to Build an Influencer Marketing Team The To participate in #BoFLive, BoF's digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events. Art of Going Dark on Social Media

# data[].attributes.attachment_link.title
BoF LIVE: How Brands Can Leverage the Power of Social Media

# data[].attributes.attachment_link.description
The rules of social media marketing are changing, and brands sit at a critical juncture as they revamp their strategies - BoF's Alexandra Mondalek probes the pros and cons of various approaches with a panel of experts.