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FFNs may assume the parents are the real person you're reaching

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FFNs may assume the parents are the real person you're reaching

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emphasizing that it's really the FFN themselves!

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"free" - "kid activities" - "K readiness" - "bonding with other caregivers"

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Building ownership among the FFNs, this is their program.

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how often do you do grandparent-specific events?

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how often do you do grandparent-specific events?

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why making them identify as "FFNs" rather than calling them what they want to be called. For example grandparents, aunties, etc. Maybe the term FFN makes them feel unwelcome?

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e.g. putting out activities and chromebooks that they may not have access to at home

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-At community events really pushing more of the FFN and suing flyers to build awareness.

-Explaining what an FFN is to the community being more consistent with using that language across the state, but also across the nation.

-Lack of staff to do outreach

-Social media having it another language.

-Needing to be more consistent and trusted massagers to share the message.

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relevant to their everyday caregiving (e.g. Ready Rosie)

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-Going to the parks and playground for story time has been successful

-Open playgroups at a park or library

-Hosting on evenings or weekends, offering playgroups in their home language, recurring events, creating a community between FFNs

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-Events where they can bring their friends or colleagues

-Learning what FFNs are interested in, what types of programs they would be interested in participating

Roadblocks: Funding

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if you have established connection to parents, you can sometimes then reach their caregivers. but it's not as straightforward as you would like

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What has not worked: focusing solely on the child, need more adult engagement

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text messaging methods for outreaching and translation

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What has worked: quality programs and engaged parents, word of mouth

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asking any storefront or community location (e.g. dentist, etc)... but it took a lot of effort and not clear it did much

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-Word of mouth, Yuba-Sutter Child Care Planning Council and Children's Home Society of California.

-Public Libraries

-Hosting community and children's events (play dates at the park)

-Partnership with AP program

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e.g. collaborate with food bank to sync up outreach AND events

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Roadblocks: there isn't really a place where FFNs gather, so maybe we can build that community for them like with San Jose Public Library did with the mini-grant outing.

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encourage word of mouth and keep pushing when you get traction

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-Word of mouth from other FFNs/Nannies participating in programs. Having a trusted person help with outreach helps with outreaching FFNs

-Participating in community events

-Reaching out to FFNs participating in the subsidy program

-Sharing contact info with FFNs so they know who is calling

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finding out which neighborhoods are least connected and exploring how to connect with those groups directly. but running up against staffing limits and time limits. experimenting with social media BUT maybe those tools don't work well for older people. word of mouth + mom groups can be better, but more successful for parents (rather than FFNs)

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Roadblocks: some gathering places may not be safe for outreach, be mindful

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Online groups

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right after school? later?

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partnering with an elementary school or preschool

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partnering with an elementary school or preschool

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used to have a program that took place in the school cafeteria for PK families (including FFNs, not just parents) so it was very easy to pull people in and recruit

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There is no cookie cutter approach to outreach to FFN's

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There is no cookie cutter approach to outreach to FFN's

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Having more testimonials from past FFN program participants and having them come speak.

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It's difficult to know what type of outreach will work

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Varies by location: low-income/subsidized housing outreach, family resource centers, organizations

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-No central location and work long hours, so it's hard to reach out to them.

-Technology access, and language.

-Have to be intentional when connecting with FFNs. Do warm referrals to other programs in R&R when FFNs enroll in the subsidy program

-FFNs don't identify as "FFN" since they are not familiar with the term

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Need to individualize to the audience. Not enough professional development in more rural areas. Resources are limited in smaller communities.

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Community organizations, early-intervention service provider referrals

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Difficulty due to abnormal hours they work or routine. They may not be part of a system we use to find caregivers. Outreach methods depend on language availability from programs

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Word of mouth from participating FFNs

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be a presence at existing events. or get time to present/lead activities there. so that requires good relationships with other agencies/locations that might attract FFNs

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have to be creative

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Engagement for adults and children: child activities, adult workshops with talking and hands-on activities,

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Working with R & R and working with FFN and childcare providers no one way approach. You must look at what your particular county needs. There has to be adaptation and flexibility to reach them. It might be campaigns or one -on-one.

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making welcome kits/gifts (including nice items like magnatiles).

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Everyone's needs is unique, the characteristics of the region, meeting each FFN where they are at.

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We have community engagement staff that keep tabs on events in the area. but FFN staff do try to go in person to events as well and have 1:1 conversations with anyone who is a caregiver (so often includes parents)

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dual generation approach, you are approaching/outreach someone attached to a child (the adult), and also the child. You are building relationships with both the child and adults.

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Online communities

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hard to just start a relationship. often have events on weekends when they're with parents, not FFNs. much easier once you have an initial contact with someone. but otherwise need word of mouth.

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Anyone that is attached to a child

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The name and definition of FFN makes it unique