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-As a gaming company, many of the games offered are often subject to piracy ruining some of the aspects of the game for users
-Additionally, Nintendo as a gaming company is subject to the new demographic shift where the youth is aging and the coming up youth is not as interested in the games offered by Nintendo.
- Many gamers are also switching over to mobile games rather then consuls.

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-Overtly focused on the sale of one product (Nintendo Switch) Currently 85% of sales result from this product
-Faced Product failure with the Wii U. Product was poorly marketed and was overhyped resulting in a weaker relationship with consumers.

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Advancement of technology/keeping up with the times. Being that Nintendo is one of the oldest video game companies, they are pressured by the constant introduction of new video game consoles along with keeping up with the quality of new technologies that are introduced by other companies such as Sony (Playstation) or Xbox.

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Experience- Nintendo has experience in the video game world that goes as far back as 130 years. Unlike new gaming brands, Nintendo has the advantage of experience, therefore Nintendo has no issued struggling with learning how to create and market new products.

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Mobile gaming has been on a steady incline over the past few years. Nintendo has started rolling out some of its games for mobile users, with great success. However moving whole catalogs of games to mobile brings a major opportunity for Nintendo.

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Marketing. Marketing is a strength for Nintendo and a reason is because they managed to sell 103. 54 units of the Switch by 2022 through effective marketing strategies.

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-Well-developed brand which allows competitive advantage.
- innovative and simple game play
- Has over 50,000 employees and revenue is over $15 billion annually

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When compared to its competitors the Nintendo systems are less powerful (in terms of hardware). Leaving the door open for a competitor to make a better substitute.

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Adopting VR. Nintendo can re-launch its all time classic games with a touch of VR. It would give gamers a more realistic experience of its games and this would lead to an increase in its customer base of Nintendo.

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-Supply Chain Problems: during COVID-19 the company had slowed supply when demand had increased during that period.
-Missing out on developing markets: the company has not expanded in other economies. It is only developed mainly in North America and Europe.