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Oficina de Mapeamento Mental para Estratégias de Marketing

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Oficina de Mapeamento Mental para Estratégias de Marketing

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Realize uma oficina de mapeamento mental com os estudantes para explorar ideias de marketing. Utilize software como MindMeister ou Coggle.

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Promova uma sessão de brainstorming para geração de ideias de campanha. Encoraje os estudantes a pensar fora da caixa e a considerar abordagens inovadoras.

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Utilize ferramentas de design gráfico como Canva ou Adobe Illustrator para projetar a embalagem do produto. Os estudantes devem enfocar na praticidade e no apelo visual.

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Conduza uma análise SWOT para identificar forças, fraquezas, oportunidades e ameaças associadas ao produto. Esta atividade pode ser realizada em grupos, usando uma plataforma online como o Google Docs.

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When creating your marketing strategy, one element that should take center stage is a SWOT analysis.

A SWOT analysis helps you consider current and future possibilities that can affect your strategy. Equipped with this analysis, you'll be prepared to adjust your marketing strategy if you hit a bump on the road.

In this guide, we'll cover what a SWOT analysis is, including examples and a template you can use immediately.

What Is A SWOT Analysis?

A SWOT analysis is a framework for knowing the internal and external factors that can make or break the success of your marketing goals.

The term "SWOT" is an acronym for:

Your "strengths and weaknesses" are internal factors within your control, and "opportunities and threats" are external factors like market and competition outside your control.

Both the internal and external factors govern the SWOT analysis process.

Their goals?

Help you brainstorm:

What differentiates you from your competition and the resources you have to execute opportunities

Limitations that might prevent you from seizing opportunities

How To Create A SWOT Analysis

A SWOT analysis isn't complete without an objective. Guided by an objective, you know the exact strengths, weaknesses, opportunities, and threats to find.

Here's how to think about each one when creating your SWOT analysis.

Identify Your Objective

Your objective is the specific outcome you want from your marketing process.

Having a defined objective provides direction for your team and ensures everyone is in sync with the company's needs.

Think about these when deciding on your objective:

What do we want for our business? Is it more brand awareness, decreased customer churn, more marketing-qualified leads, more sales-qualified leads, increased trial sign-ups, etc.?

What are our marketing KPIs? Say we aim to improve website metrics. Will organic traffic, click-through rate, downloads, and pageviews suffice as KPIs?

Are our KPIs SMART (specific, measurable, aspirational, realistic, and time-bound)? For instance, "We want to increase free trial sign-ups by 20% at the end of Q2" is SMART.

Are our marketing metrics and KPIs sufficient to help us achieve our overall aim?

What Are Your Strengths?

Strengths are the internal factors, including the positive attributes of your company, that give you an edge over the competition.

Outlining your strengths gives you a bird's-eye view of things to double down on because they work.

When thinking of strengths, ask yourself:

What advantages do we have to make our marketing goal a reality? Do we have a powerful brand, a high website domain rating, a responsive email list, and a solid social media presence?

What do our team members have that can help us? Think about a substantial social media following, niche expertise, excellent reputation, etc.

What marketing tools do we have available to help us reach our goal?

What resources (people + time + funding) do we have to help us?

How may we leverage our existing audience to reach our goal?

What unique differentiators will help us?

What Are Your Weaknesses?

Weaknesses are factors that can stop you from achieving your objective.

If worked on, they are gray areas that will push your marketing objective across the finish line.

When thinking of weaknesses, ask yourself:

What improvements could we make? Can we increase our email frequency, publish more blog content, create more resources to get more email subscribers, and so on?

What's not going so well right now?

Do we have an inadequate marketing budget?

Are we understaffed?

Does our audience consider our product unaffordable?

Do we have a shaky social media reputation?

Do we have challenges with cash flow?

Do we have more low-performing team members compared to high-performers?

What factors may suck time from our work and hinder the realization of our goal?

What tech limitations may prevent us from achieving our goal?

What Are Your Opportunities?

Opportunities are marketing tactics you have yet to try that bring your objective to fruition.

Implementing new opportunities like trends will give you the first-mover advantage, and that can positively impact your bottom line.

When thinking of opportunities, ask yourself:

What tactics are our competition not using? Are they neglecting social media, email marketing, podcasting, or other mediums?

What ‌stories are our competition not sharing? Are they not sharing e-books, webinars, or research reports?

What new trends could we capitalize on? Can we try social media advocacy?

Are there potential sources of funding we can explore?

What Are Your Threats?

Threats are the factors that can diminish the chances of achieving your marketing objective.

They also include external factors that can make your business go under. Stating your threats keeps your team abreast of factors that can undermine their marketing efforts. This way, the team tries their best to mitigate these factors.

When thinking of threats, ask yourself:

What market conditions (or audience sentiment) may prevent us from achieving our marketing goal?

Are our current customer ratings low?

Are our loyal customers churning?

Do we rely on one "big spending" customer?

What are we doing that our competition is also doing?

What is our competition currently doing better than us?

Is there a rapidly growing technology that could cut down our earning potential?

Are we reliant on a single channel like SEO, LinkedIn, and so on for customer acquisition?

These are the many pointers to look for when creating your SWOT analysis. While this list isn't exhaustive, you can ‌look at these for creating your SWOT analysis:

Your customers

Your market share

Your competition

Your team

Product price point

Business growth

Availability

Online reputation

Customer sentiment

Online following

Customer churn

Customer retention

Company culture

Your budget

And many more.

After working out some rough ideas for your SWOT analysis, think of actionable strategies and recommendations based on your findings. This will help you present your analysis to team members and stakeholders so they know the next steps.

Examples of SWOT Opportunities

Employee & Culture Opportunities

Improve skills with professional development

Attract a wider diversity of applicants with more enticing benefits

Generate interest in open roles by encouraging social media advocacy by the current team

Company Growth Opportunities

Invest in market expansion to reach new audiences

Increase sales by opening more locations

Create new product lines

Product-Based Opportunities

Diversifying by developing new markets with new products

Use technology to distribute products

Leap-frog your competitor's product initiatives

Industry Impact Opportunities

Collect industry data to help advance the industry

Integrate technological advances to stand out from what the competition isn't doing

Gain a first-mover advantage in an emerging market

SWOT Analysis Example

Let's assume we have an objective of driving 6,000 marketing-qualified leads to CoSchedule in 6 months. The SWOT Analysis may look like this:

Now, there are likely many more thoughts to list under ‌these areas. However, we recommend drilling into only a few factors to capitalize on (strengths + opportunities) and mitigate (weaknesses + threats).

This way, you don't stretch your resources so thin that it's nearly impossible to influence what could help you make your marketing goal a reality. Doing fewer things well can produce better results.

Now you clearly understand the factors that will make or break your success:

Capitalize on your strengths + opportunities

Mitigate your weaknesses + threats

Congrats! You've found your unique differentiators and understand how you'll favorably compete and market your product.

Frequently Asked Questions

What Is SWOT Analysis And Example?

SWOT Analysis

SWOT means Strengths, Weaknesses, Opportunities, and Threats.

It's a method for finding, analyzing, and documenting your company's internal strengths and weaknesses within your control and external opportunities and threats that can affect the realization of your marketing objective.

You can use the fictional SWOT analysis example above to structure your own.

What Are The 4 Steps Of SWOT Analysis?

The four steps in SWOT analysis are Strengths, Weaknesses, Opportunities, and Threats.

Your goal for each step is to:

1. Double-down on your strengths

2. Turn your weaknesses into strengths

3. Create a plan to act on opportunities

4. Set up measures for mitigating threats

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Marketing SWOT Analysis: How To Do It (With Examples & Template)

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Learn how to do a marketing SWOT analysis with a downloadable template, an example, and a simple but thorough process. Let's dig in!

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Estudo de Caso de Campanhas de Marketing Digital

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Estudo de Caso de Campanhas de Marketing Digital

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Mostre exemplos de campanhas de marketing digital bem-sucedidas. Discuta os elementos que as tornaram eficazes e como ideias semelhantes podem ser adaptadas para o refrigerante em pastilha efervescente.

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Organize uma competição de criação de slogans publicitários. Cada equipe deve criar um slogan memorável que destaque os benefícios únicos do produto.

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Estratégia de Marketing em Redes Sociais

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Estratégia de Marketing em Redes Sociais

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Desenvolva uma estratégia de marketing nas redes sociais para o produto. Os estudantes podem criar postagens fictícias para plataformas como Instagram, Twitter e Facebook.

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What is social media marketing?

Social media marketing means using social media platforms like Instagram, Twitter and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that's social media marketing. If you interact with your customers via comments, that's social media marketing. And if you create engaging content that showcases your brand's values and story, that's social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.

Now that we've defined social media marketing, let's walk through how to create a plan. Check out our video below to watch how you can use the tips in this article to build a strategy in seven steps.

Set goals that make sense for your business

Social media strategy planning starts with your goals.

According to the 2021 Sprout Social Index™, the most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). And these goals are still very relevant to social media teams going into 2023, especially as they face new challenges.

The 2022 Sprout Social Index™ reports the top challenges for social media teams include finding talent, proving ROI, social execution, resourcing and using social as a business function. Brands are already setting goals and frameworks to conquer these obstacles in 2023.

Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.

Either way, your goals will define your social media marketing strategy and how much time and energy you'll need to dedicate to your campaigns.

Example social media goals for 2023 and beyond

What really matters is that you set realistic social media goals.

Emphasis on "realistic". We recommend tackling smaller objectives that allow you to scale your social efforts in a way that's both reasonable and affordable.

Below are some example social media marketing goals that businesses of all shapes and sizes can pursue.

Goal example 1: Increase brand awareness

This means getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality and values first.

Goal example 2: Generate leads and sales

Whether online, in-store or directly through your social profiles, followers don't make purchases by accident. Social media gives you an avenue to generate revenue. For example, are you alerting customers about new products and promos? Are you integrating your product catalog into your social profiles? Are you running exclusive deals for followers?

Goal example 3: Grow your brand's audience

Bringing new followers into the fold means finding ways to introduce your brand to folks who haven't heard of you before.

Growing your audience also means discovering conversations around your business and industry that matter the most. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases or hashtags. Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster.

Goal example 4: Boost community engagement

Social media is all about engagement, so it pays to explore new ways to grab the attention of your current followers.

Sprout Social's 2022 Index™ report shows consumers want to see content that highlights a brand's products, services and personality, and customer testimonials.

This means companies need to experiment with messaging and content. For example, does your brand promote user-generated content and hashtags?

Even something as simple as asking a question can increase your engagement rate. Your customers can be your best cheerleaders, but only if you're giving them a reason to do so.

Goal example 5: Drive traffic to your site

Simple enough. If you're laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media.

Any combination of these goals is fair game and can help you better understand which networks to tackle, too. When in doubt, keep your social media marketing strategy simple rather than complicating it with too many objectives that might distract you. Pick one or two and rally your team around them.

Research your target audience and select your networks

Making assumptions is bad news for marketers.

Some 60% of organizations use social data daily, according to the 2022 Sprout Social Index™. Both leaders and practitioners can take advantage of the valuable insights social data provides.

Much of what you need to know about your audience to influence your social media marketing strategy is already available. You just have to know where to look.

With the right tool, marketers can quickly research their audience. No formal market research or data science chops necessary.

Remember: different platforms attract different audiences

Take today's social media demographics, for example. These numbers speak directly to which networks your brand should approach and what types of content to publish. Here are some key takeaways for your 2023 social media marketing strategy:

Facebook and YouTube are both prime places for ads due in part to their high-earning user bases.

According to the 2022 Sprout Social Index™, 71% of consumers and 65% of marketers plan on using Facebook the most in the next year. YouTube follows behind with 51% of consumers and 35% of marketers planning to use the platform.

The top social networks among Millennials and Gen Z are Instagram and YouTube, signaling the strength of bold, eye-popping content that oozes with personality.

Women make up more than 60% of Pinterest's global audience.

LinkedIn's user base is well-educated, making it a hub for in-depth, industry-specific content that might be more niche than what you see on Facebook or Twitter.

Consumers in the United States spend the most time on TikTok. And some 73% of users feel a deeper connection to brands they interact with on TikTok vs other platforms.

Demographics like the ones above are great for understanding where your target audience lives, but it's also important to understand the nuances of each social network so you can decide where your business needs to be.

Bigger brands with large customer bases tend to have presences across multiple platforms. Giants like McDonald's and Starbucks obviously have the resources to be everywhere at once, but what if you're a mid-size or small business?

For the sake of narrowing down where you should spend your time, below is a quick overview of each of the major social platforms:

Twitter

Simple and straightforward, Twitter is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back and forth with followers directly, there's a reason why Twitter remains the go-to platform for customer service. If you're trying to master the social media marketing basics of hashtags, tagging, brand voice and social media etiquette, look no further.\

Facebook

Facebook is a must-have for brick-and-mortar businesses looking to target local customers. Allowing for check-ins and reviews, it's a prime place to grow a dedicated local following. Plus, they have an incredible chatbot functionality that can take your customer service and marketing campaigns to the next level.

The platform's recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. That said, Facebook's ad platform is the gold standard for social media ads because it can help businesses cut through the noise and algorithm changes.

Instagram

At its core, Instagram is a network centered around visual content. A major hub for brick-and-mortar businesses, e-commerce shops and influencers alike, the platform encourages brands to get creative. From eye-popping photos to clever captions, it's all about finding unique ways to show off what you're selling.

LinkedIn

LinkedIn is a network laser-focused on business trends and networking. It's a goldmine, especially for anyone networking in the B2B space. Looking to get in touch with an influencer, marketing manager or CEO? Chances are you can find them here.

Pinterest

This visual pinning platform is insanely popular with Millennials and is noted to be one of the best networks for social selling. Like Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece.

YouTube

Although some might not regard YouTube as a traditional social network, the platform's active and engaged community speaks for itself. Considering that video represents the top-performing type of content across nearly every social network, YouTube is a great place to house your videos if you're already producing them.

TikTok

TikTok reached 1 billion users in September 2021, making it the internet's newest social media darling. Along with its viral trends and niche communities, the short-form video app is known for its hyper-personalized algorithm that keeps users scrolling for hours. TikTok marketing has changed the game for brands, allowing them to connect with customers in an entirely new way.

Picking networks for your social media marketing strategy

There are over 15 social media platforms your brand can use, but don't spread yourself too thin. Rather than try to dominate them all, you should consider which platforms make the most sense based on your industry and target audience.

Do your homework on your existing social media audience and focus on networks where your core audience is already active. Further analysis needs to be done before you can determine what your real-world social customers actually look like.

That's why many brands use a social media dashboard that provides an overview of who's following you and how they interact with you on each channel.

For example, Sprout's Analytics Dashboard puts your audience demographics front and center. It highlights which social networks see the most activity, helping you ensure you spend your time on the right networks. You can also use analytics to determine if you should create a new social media account.

With Sprout's Group Report, you can view Facebook, Twitter, Instagram, LinkedIn and Pinterest data side-by-side in a customizable format that's exportable by date range and profile.

There are plenty of other sources of valuable audience data to supplement your social media insights. This includes your Google and email analytics, your CRM, your customer service platform or even your best-selling products.

All of the above will ultimately influence everything from your marketing messaging to how you'll approach customer service or social commerce.

Establish your most important metrics and KPIs

No matter your goals or industry, your social media strategy should be data-driven.

That means focusing on the social media metrics that matter. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.

What metrics are we talking about? Check out the breakdown below:

Reach. Post reach is the number of unique users who saw your post. How much of your content actually reaches users' feeds?

Clicks. This is the number of clicks on your content or account. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.

Engagement. The total number of social interactions divided by the number of impressions. This sheds light on how well your audience perceives you and their willingness to interact.

Hashtag performance. What were your most-used hashtags? Which hashtags were most associated with your brand? Having these answers can help shape the focus of your content going forward.

Organic and paid likes. Beyond a standard Like count, these interactions are attributed to paid or organic content. Given how much harder organic engagement is to gain, many brands turn to ads. Knowing these differences can help you budget both your ad spend and the time you invest in different formats.

Sentiment. This is the measurement of how users react to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment do people associate with your campaign hashtag? It's always better to dig deeper and find out how people talk or feel about your brand.

Views. This data point measures video views, but different platforms have different requirements for it. For example, Facebook and LinkedIn count a view when a user watches a video for at least three seconds. From the popularity of TikTok to live streaming, video is taking the internet by storm, so familiarize yourself with social video engagement metrics if you plan on using it in your strategy.

An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into a context that aligns with your original goals. Conduct analytics reports regularly to convey the story behind the metrics and see if your efforts match up to your vision.

Create (and curate) engaging social content

No surprises here. Your social media marketing strategy hinges on your content.

At this point, you should have a pretty good idea of what to publish based on your goals, audience and brand identity. You probably feel confident in which networks to cover, too.

But what about your content strategy? Below are some tips, ideas and inspiration that can help.

Defining your content strategy

Coming up with a content strategy might seem like a lot of legwork, but it all really boils down to your goals.

Looking to educate your audience in the B2B space? Publish blogs, news and opinions relevant to your industry.

Trying to push e-commerce products? Post action shots of your products and photos of others showing off your swag.

Focused on customer service? Tips, shout-outs and company updates are fair game.

Regardless of what you might post, coming up with a hashtag to couple with your content is a brilliant branding move.

Hashtags can be used to get your attention and encourage people to share their photos interacting with your brand.

Find your brand voice

One of the best ways to stand out on social media is to define your distinct brand voice. Chances are you've seen a post from a particular brand that just feels like, well, theirs.

The quippy, casual tone that makes Discord's Twitter presence beloved by casual users and moderators alike is a great example.

Of course, not every company will benefit from the same sort of tone. The key is to present yourself as a human rather than a robot. Adopt a consistent brand voice and style that's appropriate for your business.

The importance of sticking to content themes

From graphics to Reels and beyond, many brands rely on the same content formats and creative touches time and again. These themes can help you become more consistent and zero in on a content strategy that makes sense.

For example, you might cycle between memes, product photos and user-generated content while sticking to a defined color scheme. If you're struggling to keep up with all these sources of social content, consider social media management tools that help you organize your media library and schedule your posts in advance.

Content ideas for social media marketing in 2023

To help narrow down the specifics of what you should publish and make sure you're developing innovative content, here are some social media trends to consider.

Stories and time-sensitive posts

Stories aren't going anywhere. Tapping into your followers' FOMO (fear of missing out), Stories-style content is both interactive and can't-miss. Popping up first in your followers' feeds by default, this content can help your brand's account "skip the line" and stay fresh in your audience's minds.

Stories are especially valuable for taking your followers behind-the-scenes and making your social feed feel more personal. For example, consider how you can use Stories to cover an event or take your followers on a journey without them having to leave the comfort of the 'gram.

Short-form video

Social video is booming, especially with the rise of TikTok and Instagram Reels. Short-form productions continue to dominate the social space across all platforms due to their high engagement rate.

Sprout Social's 2022 Index™ data shows that consumers find short-form videos 2.5x more engaging than long-form ones. Some 66% of consumers report paying the most attention to short-form content as well.

Thanks to advancements in DIY and remote video production, you don't need a massive video production budget to be successful. All you need is a laptop or smartphone and a few tricks of the trade, like video length best practices and editing tools.

Posts that show off your human side

Both personal and personable content should be a cornerstone of your social media marketing strategy. Don't be afraid to remind followers of the humans behind your posts.

Sprout's 2022 Index™ data shows 34% of consumers want to see content that highlights a brand's personality. Lean into the opportunity to be authentic and connect with your customers with humanized posts.

Collaborate with creators

If you haven't already, it's time to tap into the creator economy. Social partnerships are very effective when executed correctly. They can help drive traffic to your website, produce compelling content and inspire purchase decisions.

But consumers care about creators' qualifications, so choose wisely. The two most important qualifications of content creators is their experience with the product/service and their authenticity.

Identify creators who align with your brand and consider how they can help you craft stand-out content for your audience.

Metaverse marketing

The metaverse is projected to become an $800 billion market by 2024. And major companies and startups are already joining the metaverse by creating branded activations in this new emerging technology.

More than two-thirds of marketers anticipate investing at least a quarter of their budget into metaverse tactics over the next 12 months.

Pro-tip: conduct a competitive analysis to help your content stand out

Before you start creating content, you should have a good idea of what your competitors are up to.

While some brands might want to look into third-party competitor analysis tools to dig deeper into their competitors' numbers, you can learn a lot from a simple review of your competitors' social presence.

The simplest way to find competitors is through a Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, see how their social channels compare to your own. The goal here isn't to copycat or steal your competitors' ideas. No two companies' social media marketing strategies can be (or should be) the same. Instead, determine what's working for them and what conclusions you can draw to adapt your own campaigns accordingly.

After identifying some of your industry rivals, you can use competitive analysis to quickly compare competitor performance to your own.

See what they're posting on Facebook. Contrast your Twitter engagement with theirs. Find out how they're tagging their content on Instagram. Optimize your own strategy. Rinse and repeat.

You can also go a step further using Sprout's Advanced Listening. Using social listening, you can spotlight unfiltered consumer feedback regarding competitors, as well as their products and services.

You get the added bonus of discovering honest conversations about your brand you may have otherwise missed.

Make your social presence as timely as possible

Timeliness is arguably more important than ever for marketers. Not only are you expected to put out fresh content regularly, but also to always be "on" for your followers.

But you can't always expect customers to operate on your clock. And timeliness is a tall order when you're strapped for resources or are part of a small team.

Let's look at some ways to maximize your schedule and your time spent on social media.

Assemble your content calendar

Use a content calendar to plan out your posts and stay organized. Knowing in advance what you're going to post will save you a lot of time and keeps you from posting the same pieces of content too frequently.

With the help of Sprout's scheduling and publishing, you can house your social posts, captions and creatives in one place.

Post at the best times to engage

As evidenced by our best times to post on social, brands have a lot of ground to cover in terms of frequency and how much content to push. It's important to pay attention to the optimal times for engagement so you can automate the most tedious aspects of your social presence without having to worry about posting in real time.

Sprout also offers a cool interactive tool that populates best times by industry and network. You can check it out here.

But, quick question: when is your brand available to engage and interact with customers?

You might see some recommended times to post late in the evening, for example. But if your team isn't there to communicate, what's the point of posting at the "preferred" time?

When you're able to do so, ensure your social media or community managers are available and ready to answer any product questions or concerns when you post. You can also use automated replies to connect with customers when your team is offline.

Take time to review the best times to post on social media, but remember that it's just as critical to engage after posting.

And that leads us to our next point.

Respond to your customer questions and shout-outs ASAP

Your customers want speedy responses. More than three-quarters of consumers expect a response within 24 hours, but 22% expect a response between 1-12 hours.

The 2022 Sprout Social Index™ infographic below illustrates the expectations of consumers and brands when it comes to response times.

Your brand can't forget these core elements of community building. It takes effort to ensure conversations or engagement opportunities aren't left unattended.

On social media, you gain respect as a brand by being present and talking to your audience. That's why social customer care is so important to brands wanting to increase audience awareness-word travels fast about great service.

Whether it's capitalizing on a compliment or responding to a question, businesses shouldn't leave customers hanging. According to our research, long response times have consequences: 36% of consumers say they'll share that negative experience with friends and family. And a comparable 31% won't complete their purchase.

This is why it's so important to designate teams to specific response tasks. It can help your staff run like a well-oiled social media team, whether you're a group of one or 100.

As social algorithms evolve, organic content has an increasingly tough time reaching the majority of your audience. The last thing you want to do is ignore those who do engage and lose out on sending more people down your marketing funnel.

Evaluate and improve your social media strategy

By now you should have a big-picture understanding of your social media strategy. However, it's important to adapt your strategy throughout the year.

Without continuously analyzing your efforts, you'll never know how one campaign did over another. Having a bird's eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when your content stalls.

There's no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

Doing social media marketing right starts by being diligent about your data. You can be reactive in the short term to get the most out of your running campaigns, and then proactively use these takeaways to inform your next strategy overhaul.

To guarantee that you get in front of as many customers as possible, monitoring your growth is a major must-do. With Sprout, social reports can clue you in on everything from your top-performing content to how engaged your audience is. These reports are crucial for accountability and guaranteeing your numbers continue to tick upward.

Reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues. Remember that 60% of organizations use social data daily-be one of the brands that embrace it.

Sharing this information in regular social media reports not only holds you accountable for your efforts but also highlights the impact and bottom-line results your social strategy produces.

Based on your data, you can better assess whether your KPIs truly ladder up to your overarching company goals or whether they need to change.

Bring other departments into the mix

Social media teams have a unique advantage when it comes to understanding customer sentiment. You're the eyes and ears for your brand online. Those insights can do more than just inform marketing strategy. They can transform your business.

Stand-out social media teams will approach cross-department collaboration with enthusiasm and intention.

Which departments can benefit from social data?

The short answer? All of them. But don't bite off more than you can chew. Instead, start where you think you can make the most impact. Here are a few ideas to jumpstart your strategy.

Human Resources

Collaborating with human resources on social-first employer brand initiatives can do more than just fill open roles quickly. It can attract stronger, more qualified candidates as well. Many companies have embraced social recruiting strategies, such as publishing creative "we're hiring" posts on LinkedIn to attract top talent.

Sales

Data from the 2022 Sprout Social Index™ notes that sales strategy is the number one use case for social data. Sharing social insights with your sales organization can empower reps to work smarter in the context of increasingly digital customer journeys. Consider learning more about social selling to leverage the power of online networks even further.

Product and merchandising

You've probably received quite a few feature or product requests while managing your brand's social inbox. With a social media management tool, you can distill those messages into actionable insights for your product or merchandising teams. These insights can complement existing roadmap research, creating a customer-focused plan that delights.

And with that, we wrap up your social media strategy guide for 2023 and beyond!

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Social media marketing: What it is and how to build your strategy

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Do you know what social media marketing is? Here are the steps to develop a foolproof social media marketing strategy.

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Realize uma pesquisa de mercado para entender as preferências e expectativas do público-alvo. Ferramentas como SurveyMonkey podem ser utilizadas.

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Peça aos estudantes para preparar uma apresentação do plano de marketing, integrando todas as atividades anteriores. Eles podem usar PowerPoint ou Google Slides para apresentar suas estratégias.

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Criação de Anúncio em Vídeo para o Produto

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Criação de Anúncio em Vídeo para o Produto

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Encoraje os estudantes a criar um anúncio em vídeo para o produto, utilizando ferramentas de edição de vídeo como Adobe Premiere ou iMovie.

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What is Digital Advertising? | A Beginner's Explanation of Digital Advertising

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Uso de Ferramentas de Gestão de Projetos para a Campanha

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Uso de Ferramentas de Gestão de Projetos para a Campanha

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Introduza ferramentas de gestão de projetos como Trello ou Asana para organizar e planejar as ações de marketing. Faça com que os estudantes utilizem estas ferramentas durante o desenvolvimento de suas campanhas.

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There are so many different marketing project management software so making a shortlist of the best can be tricky. You want to manage a wide array of projects from a diverse mix of clients - and need the right tool for your projects and team. I've got you covered! In this post I make things simple, leveraging my experience managing a variety of projects using dozens of different PM tools to bring you this shortlist of the best marketing project management software.

Why Trust Our Marketing Project Management Software Reviews

We've been testing and reviewing project management software since 2012. As project managers ourselves, we know how critical and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We've tested more than 2,000 tools for different project management use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our review methodology.

How To Choose Marketing Project Management Software

With so many different marketing project management software solutions available, it can be challenging to make decisions on what marketing project management software is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting marketing project management software, consider the following:

Other Marketing Project Management Software

If you want additional options, here are a few more tools that didn't make it to this list.

Check out our video on the top 5 marketing project management tools!

If you still haven't found what you're looking for here, check out these other related tools that we've tested and evaluated:

Selection Criteria For Marketing Project Management Software

Selecting the right marketing project management software relies on understanding the core functionality of each tool and its ability to meet specific use cases crucial for streamlining and coordinating marketing projects, tasks, and workflows. Based on my experience trialing and researching these tools, I have developed selection criteria that balance essential features with the unique requirements of marketing workflows. Furthermore, each criterion is weighted to reflect its importance in my overall assessment.

Core Marketing Project Management Software Functionality (25% of total weighting score): To be considered for inclusion on my list of the best marketing project management software, the solution had to support the ability to fulfill common use cases:

Additional Standout Features (25% of total weighting score): Beyond basic functionality, this criterion seeks to identify software that offers innovative and unique features that can provide a competitive edge, such as:

Usability (10% of total weighting score): Usability testing is paramount to ensuring that software can be easily adopted by all team members, regardless of their technical expertise. This evaluation looks for:

Intuitive design and ease of navigation, crucial for ensuring that team members can find what they need quickly.

Drag-and-drop scheduling tools within calendars for straightforward planning.

Asset management interfaces that offer easy filtering, tagging, and searching.

Onboarding (10% of total weighting score): A smooth onboarding process is essential for quick adoption and realization of the software's value. This criterion assesses the availability and quality of:

Comprehensive training materials, such as videos, templates, and interactive product tours.

Support channels like chatbots, dedicated account managers, and webinars to assist new users.

Customer Support (10% of total weighting score): Effective customer support is critical for addressing issues and ensuring uninterrupted use of the software. This evaluation considers:

The breadth and availability of support options, including live chat, email, and phone support.

Response time and quality of support, ensuring that users can get help when they need it.

Value For Money(10% of total weighting score) This criterion looks for solutions that provide a good return on investment, ensuring buyers get the most for their budget. The assessment focuses on:

Comparing pricing structures against the features and benefits provided.

Looking for transparent pricing without hidden fees, offering a good balance of cost to functionality.

Customer Reviews(10% of total weighting score): Customer reviews offer insights into real-world usage and satisfaction levels with the software. This evaluation sifts through user feedback to gauge overall sentiment, focusing on comments related to usability, support, and the impact on marketing workflows. In general, I consider:

Overall satisfaction ratings and feedback on usability, support, and functionality.

User testimonials that highlight specific benefits or challenges encountered with the platform.

By meticulously applying these criteria, I intend to guide software buyers towards solutions that not only meet standard requirements for the software, but also offer additional value that aligns with users' needs and enhances their marketing operations.

Trends In Marketing Project Management Software For 2024

In 2024, the field of marketing project management software continues to evolve, driven by technological advancements and the evolving needs of marketing professionals. As we progress further into 2024, several trends are emerging, which reflect the industry's response to new challenges and opportunities. These trends not only demonstrate the rapid pace of innovation but also highlight the areas where marketing teams are seeking enhanced functionality and efficiency.

Emerging Trends in Marketing Project Management Software

These five trends illustrate the ongoing transformation within the marketing project management software industry, as developers strive to meet the complex demands of modern marketing teams. By embracing new technologies and adapting to emerging priorities, these platforms are poised to offer more comprehensive, efficient, and innovative solutions, helping marketers navigate the challenges of a rapidly changing digital environment.

What is Marketing Project Management Software?

Marketing project management software is a tool that helps marketing teams plan, execute, and track their projects and campaigns. It combines elements of project management with specific features tailored to the needs of marketing. This software typically includes tools for scheduling, task assignment, resource allocation, and progress tracking, all within a framework that understands marketing workflows and objectives.

Marketing project management tools streamline the complex and often collaborative nature of marketing projects. It enables teams to stay organized and on schedule, ensures clear communication and task delegation, and provides valuable insights into the performance of marketing campaigns. With these tools, marketing teams can more effectively manage their workloads, meet deadlines, and achieve their marketing goals, ultimately leading to more successful campaigns and a stronger impact on their target audience.

Features of Marketing Project Management Software

In today's marketing environment, leveraging the right project management software is crucial for coordinating and streamlining marketing projects, tasks, and workflows. Such software helps teams stay organized, communicate effectively, and meet deadlines. Here, I detail the most important features to look for when selecting marketing project management software to ensure that your team can operate at its best.

1. Task Management: This feature allows you to create, assign, and track tasks within a project. Task management is essential for breaking down marketing projects into manageable activities, ensuring that every team member knows their responsibilities and deadlines.

2. Collaboration Tools: These tools facilitate communication and collaboration among team members. Collaboration is key in marketing projects, as it enables team members to share ideas, provide feedback, and work together efficiently, regardless of their location.

3. File Sharing and Management: This feature enables users to upload, share, and manage files in a centralized location. Having easy access to the latest versions of creative assets, documents, and presentations ensures that everyone is working with the most current information.

4. Time Tracking: Time tracking tools help monitor the amount of time spent on tasks and projects. This feature is vital for assessing productivity, managing workload, and estimating project timelines accurately.

5. Calendar and Scheduling: A comprehensive calendar feature allows for the scheduling of tasks, deadlines, and meetings. It helps in planning out marketing campaigns, ensuring that all activities are aligned and deadlines are met.

6. Workflow Automation: Automation tools streamline repetitive tasks and processes. By automating routine tasks, teams can focus more on creative and strategic aspects of marketing projects, increasing overall efficiency.

7. Reporting and Analytics: These features provide insights into project performance, team productivity, and budget management. Reporting and analytics are crucial for making informed decisions, optimizing processes, and demonstrating the ROI of marketing efforts.

8. Resource Management: This allows for the allocation and management of resources, including budgets, personnel, and tools. Effective resource management ensures that projects are completed within budget and resources are utilized optimally.

9. Integration Capabilities: The ability to integrate with other tools and platforms (such as CRM systems, email marketing software, and social media tools) ensures seamless workflows. Integration is crucial for a holistic approach to managing marketing projects and campaigns.

10. Customization and Scalability: Customizable software can be tailored to fit the unique needs of a marketing team, while scalability ensures that the software can grow with your business. These features allow for a personalized approach that can adapt to changing business needs and marketing strategies.

Choosing the right marketing project management software with these features empowers teams to work more efficiently, stay organized, and achieve their marketing goals. By carefully selecting software that aligns with these essential features, marketing teams can enhance collaboration, streamline workflows, and drive successful outcomes.

Benefits of Marketing Project Management Software

Marketing project management software not only organizes tasks, but also facilitates a seamless collaboration among team members, ensuring that marketing objectives are achieved efficiently. Below, I outline five primary benefits that such software offers to users and organizations:

1. Enhanced Collaboration: This benefit ensures that team members can communicate and collaborate in real-time. By using marketing project management software, teams eliminate communication barriers, ensuring that everyone is on the same page and can work together more effectively, regardless of their physical location.

2. Increased Productivity: The software automates routine tasks and streamlines project workflows. Automation and streamlined processes free up time for team members to focus on more strategic and creative tasks, thereby increasing overall productivity and efficiency within the organization.

3. Improved Project Visibility: With real-time dashboards and reporting features, stakeholders gain a comprehensive overview of project progress. This visibility allows managers and team members to make informed decisions quickly, adjust strategies as needed, and ensure that projects are on track to meet their deadlines and goals.

4. Better Resource Management: This feature allows for the efficient allocation and tracking of resources, including budgets, time, and personnel. Effective resource management helps organizations optimize their resource use, reduce waste, and ensure that projects are completed within budget constraints.

5. Scalability: Marketing project management software can grow with your business, accommodating more users, projects, and complexity over time. This scalability ensures that businesses can continue to use the same system as they expand, avoiding the need for costly and time-consuming software changes or upgrades.

These benefits illustrate the software's role in not just managing tasks, but in driving strategic growth and operational excellence within the marketing domain. For organizations looking to enhance their marketing efforts, investing in marketing project management software offers a pathway to streamline operations and foster a more collaborative, productive, and agile marketing team.

Costs & Pricing for Marketing Project Management Software

Given the variety of plans and pricing options available in the marketing project management software space, it's important to understand what each type of plan offers to ensure that your chosen plan will meet your team's needs and budget. Plans typically range from free versions designed for small teams or startups to more robust, feature-rich options for large enterprises.

Pricing structure often depends on the number of users, the level of functionality required, and additional services like support and training. Here's a breakdown of common plan options to help you make an informed decision:

Plan Comparison Table for Marketing Project Management Software

Free

$0

Access for a limited number of users, basic project management features, limited storage space, community support

Basic

$10-20 per user/month

Access for more users, enhanced project management tools, integrations with other tools, basic reporting features, email support

Professional

$20-50 per user/month

Advanced project management features, customizable dashboards and reports, collaboration tools, priority support, increased storage space

Enterprise

Custom pricing

Customizable to fit organization size and needs, advanced security features, dedicated account manager, onboarding and ongoing training, unlimited storage and integrations

When selecting a plan, it is important to consider not only the immediate needs of your team, but also potential future requirements. Be sure that your chosen plan can scale with your business to avoid the hassle of switching platforms later. Overall, the right plan will balance affordability with the features and support necessary to achieve your marketing objectives effectively.

Marketing Project Management Software Frequently Asked Questions

Find answers to frequently asked questions about this topic.

What's Next?

If you are producing too much marketing content and are starting to face problems saving your information, you should consider getting a Digital Asset Management solution.

However, if you are not at that point, I also know clients can be a little too demanding when it comes to marketing output. You can read all about how to manage their expectations in the best possible way.

Remember to subscribe to our Insiders newsletter! We'll keep you in the loop with weekly and monthly emails with fresh articles, podcasts, how-to guides, tool reviews, updates, deals, and product exclusives.

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25 Best Marketing Project Management Software For 2024

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Shortlist the best marketing project management software for your team. Compare features, pros + cons, pricing, and more in my complete guide.