# data[].attributes.body
Business description: Sportify Hub is an online sports retail platform dedicated to providing everyone with high-quality equipment, apparel, and accessories. We empower individuals to pursue their athletic passions confidently through our curated selection, exceptional service, and user-friendly shopping experience. Our mission is to inspire active living and foster a strong community among sports enthusiasts worldwide, positioning Sportify Hub as the premier destination for performance gear and expert guidance on their sporting journey.

Tagline: Elevate Your Game, Embrace Your Passion. (This tagline encapsulates the essence of our company's mission and values. "Elevate Your Game" implies that our company is committed to helping everyone improve their performance and reach their full potential, while "Embrace Your Passion" emphasises the idea of embracing one's love for sports and fully engaging in the activities that bring joy and fulfilment.)

# data[].attributes.body
https://linktr.ee/sportifyhub

# data[].attributes.attachment_caption
The website developer and content creator will be in charge of designing, developing, and maintaining company websites, ensuring functionality, usability, and visual appeal, and managing website updates, including content publishing, product launches, promotions, and event announcements. As the content creator, I need to develop engaging and relevant content for company websites, social media platforms, and other digital channels. Next, write and edit website copy, articles, product descriptions, and promotional materials to attract and engage target audiences. Collaborate with marketing teams to create multimedia content, including images, videos, infographics, and interactive elements. Ensure content consistency, accuracy, and adherence to brand voice, tone, and style guidelines.

# data[].attributes.headline
Neoh Zhi Jia (Website developer & Content creator)

# data[].attributes.subject
Neoh Zhi Jia (Website developer & Content creator)

# data[].attributes.attachment_caption
As the finance and inventory manager of the company, will be in charge of managing the company's financial operations, including budgeting, forecasting, and financial reporting. Other than that, she will also need to monitor cash flow, expenses, and revenue streams to optimise financial performance. As the inventory manager, she will also oversee inventory planning, procurement, and optimisation to ensure adequate stock levels while minimising excess inventory and carrying costs and controlling the flows of goods going into and out of a warehouse.

# data[].attributes.attachment_caption
As the Shopee admin, needs to coordinate with internal teams and external partners to ensure seamless execution of marketing initiatives and alignment with business objectives and timelines. Other than that, she will also need to develop and maintain relationships with Shopee users to foster brand loyalty and advocacy, address inquiries, gather feedback, and resolve issues. Besides that, Shopee admins also need to oversee order fulfilment processes to ensure timely delivery and receipt of orders by customers and continuously evaluate and improve order fulfilment operations to enhance efficiency, accuracy, and customer satisfaction levels.

# data[].attributes.headline
Rahminda Binti Nasiar (Marketing [Shopee])

# data[].attributes.subject
Rahminda Binti Nasiar (Marketing [Shopee])

# data[].attributes.attachment_caption
The marketing team for Facebook and Instagram will conduct market research and competitive analysis to identify target audiences, industry trends, and opportunities for growth on each platform and create engaging and relevant content for posts, ads, and campaigns tailored to target audience demographics, interests, and behaviours. Then, the admins will monitor and respond to audience comments, messages, and inquiries on each platform, providing timely and personalised responses to engage with followers and address customer concerns. Foster a sense of community and brand loyalty through proactive engagement, conversation, and relationship-building with Facebook and Instagram followers. Then, analyse each platform's marketing performance metrics and key performance indicators (KPIs) to measure the effectiveness of campaigns and initiatives.

# data[].attributes.attachment_caption
The marketing team for Facebook and Instagram will conduct market research and competitive analysis to identify target audiences, industry trends, and opportunities for growth on each platform and create engaging and relevant content for posts, ads, and campaigns tailored to target audience demographics, interests, and behaviours. Then, the admins will monitor and respond to audience comments, messages, and inquiries on each platform, providing timely and personalised responses to engage with followers and address customer concerns. Foster a sense of community and brand loyalty through proactive engagement, conversation, and relationship-building with Facebook and Instagram followers. Then, analyse each platform's marketing performance metrics and key performance indicators (KPIs) to measure the effectiveness of campaigns and initiatives.

# data[].attributes.attachment_caption
The marketing team for Facebook and Instagram will conduct market research and competitive analysis to identify target audiences, industry trends, and opportunities for growth on each platform and create engaging and relevant content for posts, ads, and campaigns tailored to target audience demographics, interests, and behaviours. Then, the admins will monitor and respond to audience comments, messages, and inquiries on each platform, providing timely and personalised responses to engage with followers and address customer concerns. Foster a sense of community and brand loyalty through proactive engagement, conversation, and relationship-building with Facebook and Instagram followers. Then, analyse each platform's marketing performance metrics and key performance indicators (KPIs) to measure the effectiveness of campaigns and initiatives.

# data[].attributes.attachment_caption
The marketing team for Facebook and Instagram will conduct market research and competitive analysis to identify target audiences, industry trends, and opportunities for growth on each platform and create engaging and relevant content for posts, ads, and campaigns tailored to target audience demographics, interests, and behaviours. Then, the admins will monitor and respond to audience comments, messages, and inquiries on each platform, providing timely and personalised responses to engage with followers and address customer concerns. Foster a sense of community and brand loyalty through proactive engagement, conversation, and relationship-building with Facebook and Instagram followers. Then, analyse each platform's marketing performance metrics and key performance indicators (KPIs) to measure the effectiveness of campaigns and initiatives.

# data[].attributes.attachment_caption
The marketing team for TikTok will create engaging and viral-worthy content tailored to the TikTok audience, including short-form videos, challenges, and trends that resonate with target demographics and align with brand identity, and develop creative assets such as video clips, music, and effects to enhance content quality and appeal. Then, monitor campaign performance metrics such as reach, engagement, click-through rates, and conversion rates, adjusting campaign settings and budgets based on data-driven insights and performance indicators. TikTok admins will always monitor and respond to audience comments, messages, and interactions on TikTok, fostering community engagement, conversation, and relationship-building. Provide timely and personalised responses to audience inquiries, feedback, and concerns, ensuring a positive user experience and brand perception.

# data[].attributes.attachment_caption
The marketing team for TikTok will create engaging and viral-worthy content tailored to the TikTok audience, including short-form videos, challenges, and trends that resonate with target demographics and align with brand identity, and develop creative assets such as video clips, music, and effects to enhance content quality and appeal. Then, monitor campaign performance metrics such as reach, engagement, click-through rates, and conversion rates, adjusting campaign settings and budgets based on data-driven insights and performance indicators. TikTok admins will always monitor and respond to audience comments, messages, and interactions on TikTok, fostering community engagement, conversation, and relationship-building. Provide timely and personalised responses to audience inquiries, feedback, and concerns, ensuring a positive user experience and brand perception.

# data[].attributes.body
https://a22a0224.wixsite.com/sportify-hub

# data[].attributes.body
https://www.facebook.com/profile.php?id=61557506747988&mibextid=LQQJ4d

# data[].attributes.body
https://www.instagram.com/sportifyhub__?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

# data[].attributes.body
https://www.tiktok.com/@sportifyhub_?is_from_webapp=1&sender_device=pc

# data[].attributes.body
https://my.shp.ee/c6NdGLB

# data[].attributes.body
In week 1, we begin the new semester with an e-commerce course taught by Dr. Fatihah Mohd. Dr. Fatihah began her lecture by introducing the course and providing an overview of the project for this subject.

# data[].attributes.body
In week 2, our group met for the first time on Google Meet to discuss our project. The meeting is set to talk about the project's theme as well as the products and services that will be provided. Then, we distribute tasks and responsibilities to make sure our project can work smoothly.

# data[].attributes.headline
Week 3: E-Commerce Workshop (Digital Marketing)

# data[].attributes.subject
Week 3: E-Commerce Workshop (Digital Marketing)

# data[].attributes.body
In week 3, we attend an online workshop about digital marketing. The speaker of the workshop is Dr.Yusmazida Mohd Yusoff, who is a senior lecturer and also a training specialised. The aim of the workshop is to boost our online presence and convert leads into customers.

# data[].attributes.headline
Week 3: E-Commerce Workshop (E-Marketplace Shopee)

# data[].attributes.subject
Week 3: E-Commerce Workshop (E-Marketplace Shopee)

# data[].attributes.body
Also in week 3, we attend another online workshop about the e-marketplace Shopee. The speakers of the workshop are experienced rakan digital from NADI. The aim of the workshop is to provide solutions for growing our business.

# data[].attributes.body
In week 4, our team focused on crafting compelling social media content. We brainstormed ideas, analysed trends, and outlined a content calendar to ensure consistency. With a focus on our brand identity and community engagement, we're excited to share our carefully curated posts and connect with our audience.

# data[].attributes.body
In week 5, we launched our social media posting strategy, engaging followers with curated content and meaningful interactions. From responding to comments to initiating conversations, we're focused on building strong connections and growing our community presence. We look forward to sharing more insights and strengthening our bond in the weeks ahead!

# data[].attributes.headline
Week 6: E-Commerce Workshop (Shopee Advanced)

# data[].attributes.subject
Week 6: E-Commerce Workshop (Shopee Advanced)

# data[].attributes.body
In week 6, we attend an online workshop about Shopee Advanced. The speaker of the workshop is Coach Mohsin Mokhtar S. Z., who is a digital entrepreneur expert. The aim of the workshop is to engage fans with Shopee live stream.

# data[].attributes.body
In week 7, we collected capital from group members to cover the event fee as agreed upon. This collaborative effort demonstrates our commitment to success through teamwork and shared responsibility. With funds secured, we're ready to move forward confidently and make our event a success.

# data[].attributes.body
In week 8, we focused on crafting our company profile. This involved defining our vision, mission, and target audience, outlining our products, and creating unique selling points. Through collaborative efforts, we aimed to create a profile that effectively communicates our brand identity. This process sets the stage for a strong brand presence in the market.

# data[].attributes.headline
Week 9: Online Joint Class (Social Media and Ethic Marketing Technology）

# data[].attributes.subject
Week 9: Online Joint Class (Social Media and Ethic Marketing Technology）

# data[].attributes.body
In week 9, we attend an online joint class about social media and ethic marketing technology. The speakers of the online joint class are Dr. Fatihah Mohd, who is a lecturer in the Faculty of Entrepreneurship and Business at UMK, and Dr. Adhi Prasetio, who is from the Lecturer School of Economics and Business at Telkom University.

# data[].attributes.body
In week 10, we wrapped up our highly successful Shopee Live event, which saw an impressive turnout and engagement from our community. We showcased our top products, offered exclusive deals, and interacted directly with our audience, reinforcing our commitment to providing high-quality sports gear and exceptional service. We really appreciate everyone who participated and made this event memorable!

# data[].attributes.headline
Week 11: Pre-Carnival Discussions and Preparations

# data[].attributes.subject
Week 11: Pre-Carnival Discussions and Preparations

# data[].attributes.body
In week 11, our team engaged in group discussions to prepare for the Carnival of Megapreneurship & Innovation 3.0 (COMEi 3.0). We brainstormed ideas, planned presentation strategies, allocated tasks, finalised poster design, and coordinated logistics. This effort aimed to ensure a seamless and impactful presence, showcase our innovations, and engage effectively with judges and attendees.

# data[].attributes.body
In week 12, we attended the Carnival of Megapreneurship & Innovation 3.0 (COMEi 3.0) for I-CREATE 2024 to present our project. Over the past 12 weeks, we have developed our business website, enhanced our social media presence, created video marketing content, crafted a comprehensive company profile, and produced a corporate video. During the event, we showcased these achievements and received evaluations from expert judges.