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Entry 1: One example of typography that you like 

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Entry 1: One example of typography that you like 

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The official poster is appropriately nostalgic, featuring a high-contrast serif typeface called Pistilli Roman which was designed in the 1960s. This type complements the vintage-style imagery perfectly.

The hierarchy and centered font placement help readers better understand the poster's main message.

White background with many colorful images, so when the designer chooses a simple black font, it will highlight the typography.

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Entry 1:One example of typography that you don’t like:

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Entry 1:One example of typography that you don’t like:

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Those guidelines were not followed in this poster. It almost seems like the designer did not care about readability at all and paid no attention to properly aligning the text blocks.

Small lines of text placed too far apart and with too much information make the viewer feel uncomfortable and more difficult to understand the main message of the poster with chaotic-looking text

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(1) Example of different weights being used together 

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(1) Example of different weights being used together 

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The font used for the film title in the poster is Sabon Roman, which is an elegant old-style serif typeface designed by the German-born typographer and designer Jan Tschichold in the 1960s. The title “Sully” used with a Semi-Bold, and for the sans serif setting “Tom Hanks”, it is Gotham Light by Tobias Frere-Jones that indicate the aim of designer for contrast and compatibility when pairing fonts with different weights, ensuring that the overall typography is cohesive and visually balanced.

Font weight affects the visual prominence and clarity of text, with lighter weights providing a delicate appearance suitable for headline and body text, heavier weights offering emphasis and impact for title and other prominent elements.

The way the designer arranged the font paragraph together is very reasonable. The introduction of the producers is in a thinner font and ends with the show time in a larger bold typeface, helping the reader grasp the important elements in the poster.

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(2) Example of different weights being used together

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(2) Example of different weights being used together

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The Cosmopolitan magazine logo uses a sans serif font called Franklin Gothic Extra Condensed. It was created by a designer named Morris Fuller Benton back in 1902 for a group called American Type Founders.

This font works great for both big titles and logos. It has a strong and fresh look that makes it stand out. Plus, its bold style means it can be used for all kinds of magazines, including those about beauty, celebrity gossip, or news.

This font is also great for creating attention-grabbing titles and headings, as well as adding a touch of sophistication to the overall design. It's a versatile font that can be used in various sizes and weights, making it suitable for both print and digital media.

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1. Colour:

+ The poster about music having a good contrast, shadow and colour combine together. Additionally, there are excellent organization about the yellow title in the middle, with a little black shadow behind vivid background to create more contrast and highlight good looking.

+ The date and informartion are highlighted in white and the black box cover, making it easier for readers to grasp the information

2. Weight:

+Every word with bold weight offering emphasis and impact for the title. Futhermore, the positioning of subheading and heading then body text making the general information is stand out. The little italic red line at the corner "Tickets on sale" is a good way to highlight some additional important detail.

3. Size:

+According to the poster, the Heading is the yellow title with biggest size meaning more important. Then Body text and Subheading is smaller that less important thing. Even though every information has an excellent hierarchy in general

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1. The main title - Heading:

+ This typographical book cover has a stunning beautiful eye-catching, draws the audiences attention to it first before any other font. The gradient, shadow, alignment give the header three dimensional look.

2. Weight

+ The weight is used wisely by making the Bold heading "Braver" and the Light with every last words. I find the little subheading "words and picture by" that a good combination together.

+The more important heading bold, while making the less important one italic creates definite visual hierarchy

+Spacing out letter can make a particular line more prominent

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The spacing on the sub header "BTS", leaves it feeling relaxed, not competing with the dazzling main header, as it should. The space contrasts nicely with how tight and firm the main. It's also not as spaced out where the words having a good align, making it pleasant to look at.

The contrast between bold and thin font weights established a clear hierarchy. The negative tracking command attention, while positive text creates balance, making the layout visually striking and easy to understand the main focuses.

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The word “blame” is solid red and is outlined with black. It is also much larger than the other text and is placed at the center of the image. All of this draws the viewers attention to the center.

The sense of flowing rhythm here is dominating feature of design and has been used effectively to demonstrate the murder.

The font "blame" is larger and border than all the other words on the layout, creating the emphasis scale

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The text itself has delicate serifs. The length also has a classy look and feel.The strokes are really energetic. There's so much movement and power in the way it looks likes

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he Two Vertical Bars (Doors)

The logo features two vertical bars, which resemble an open door or gate. These bars symbolize the opening of new opportunities and the breaking of barriers. The doors are also interpreted as a metaphor for a pathway to the future or a world of limitless potential, aligning with the band’s themes of self-expression, empowerment, and dreams.

The Purple Gradient

A gradient effect is used in the logo, often shifting from purple to blue or pink shades. Purple is a significant color for BTS fans (known as ARMY), as it was chosen by the band’s leader, RM, to represent love and trust. The gradient can symbolize BTS's growth and evolution over time, as well as the diversity of their music and the global reach of their fanbase.

The Minimalistic and Modern Style

The clean, minimalist design of the logo reflects BTS's contemporary and global appeal, while also keeping the focus on their message and the connection with their fans. It evokes a sense of modernity, simplicity, and sophistication, aligning with the image the group has cultivated.

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The most recognizable part of the Disney logo is the handwritten-style font that spells out "Disney." This script is playful, whimsical, and flowing, evoking a sense of magic and fantasy, which are central to the brand's identity. The font has been designed to look like it’s written by hand, giving it a personal and imaginative feel, aligning with Disney's appeal to the imagination of children and adults alike.

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The Wordmark ("The New York Times"):

The most prominent feature of the New York Times logo is the distinctive serif font used for the newspaper's name. The font, known as "Imperial," is an elegant and classical typeface, which evokes a sense of history, authority, and trust. The font's bold, capitalized letters convey a sense of seriousness and respectability, reinforcing the idea of a publication dedicated to providing accurate and thoughtful reporting.

The Classic Serif Typeface:

The serif typeface used in the logo is one of the most notable design choices. Serifs (the small lines or strokes regularly attached to the end of a larger stroke in a letter) are often associated with tradition and formality, making the New York Times logo appear authoritative, professional, and grounded in history. The use of this classic style further enhances the paper’s image as a long-standing and trusted institution in journalism.

The Color:

The logo is usually presented in black or dark gray. The simplicity of this color choice is important for conveying seriousness, professionalism, and neutrality—key attributes of good journalism. It also ensures that the logo is easily visible across various platforms and formats, from print editions to digital displays.