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They have been to The Bookseller Association Event

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They have been to The Bookseller Association Event

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The company’s website was optimised well for browsing on the computer. Although on the iPhone it looks clunky and freezes at times

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Good balance with the use of images and writing

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Good balance with the use of images and writing

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They optimise the use of user experience which is crucial because it provides consumer satisfaction 

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They optimise the use of user experience which is crucial because it provides consumer satisfaction 

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They are very active on their Facebook page, sharing the same posts that are on their Instagram. Meaning customers who follow their social media are up to date with what they have in the store and what is happening, e.g. events.

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On their Twitter page, they frequently ask their 1k+ followers to comment what books they’re reading along with giving their recommendations of any incoming books

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They do have various author signing campaigns

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their blog & instagram provide books recommendations for people

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They sell packages to schools that include child friendly books, they encourage schools to purchase books from them by giving them a code to use at the checkout which gives them free delivery.

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their use of hashtag "#festivalculture" allows the company to reach a bigger diverse audience 

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their use of hashtag "#festivalculture" allows the company to reach a bigger diverse audience 

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They are running a Festival of Culture where people can buy tickets to attend different events such as creative writing classes, musical performances and workshops.

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Many links to their social media pages throughout the site, very integrated

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On their Instagram captions they include the name of the person who is posting which makes it feel more personal and welcoming

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Their Instagram advertises events such as book signing, storytelling for kids and talks with authors.

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They have a really strong online presence! With more than 6k followers on Instagram, they have optimised the use of their online content as-well as their in store presence. They allow customers to enters stores in person to read content & subscribe to online and audio content making them successful from both digital and non-digital aspects

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Quite a busy home page, a little bit overwhelming 

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Quite a busy home page, a little bit overwhelming 

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they have a two rooms within the shop: the traditional green room which includes newer books and the red room holds vintage and classic books

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They do a shop podcast too making it accessible to different audiences and consumers with different preferences for how they like to have their digital experience

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Site needs to be optimised for mobile

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USP - Personal shopper experience where they sit and talk to you about interests and hobbies in order to find the perfect books and authors for consumers. Build a relationship between the brand and customer. Increases brand loyalty!

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easy to find specific books

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Their Instagram posts use a lot of hashtags such as “#autumnreads, #bookstagram” to try and widen their audience by reaching out to other through relevant hashtags.

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Their mission was to create a warm and inviting, old-fashioned bookshop. 

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Their mission was to create a warm and inviting, old-fashioned bookshop. 

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They have an online bookshop as well as in store. Reaches a range of consumers this way. Expanding their target market

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Quite a busy home page with lots on it, making it a bit overwhelming and busy to navigate

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Quite a busy home page with lots on it, making it a bit overwhelming and busy to navigate

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Wide product range to cater to a diverse market but additionally have specific events to target certain segments effectively

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They are very much in trend as they have a podcast and many people are starting to use apps such as podcasts

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They are very much in trend as they have a podcast and many people are starting to use apps such as podcasts

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Have an option to set up an online account with them

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Have an option to set up an online account with them

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Unlike most book stores, they hold events and festivals.

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Easy to search within the website for specific products

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Easy to search within the website for specific products

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They try their best to engage with their customers, such as gift vouchers, events and being able to customise your own book.

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Website is clearly set out. Their social medias give a personable vibe and show information about upcoming events and book recommendations.

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rare books available to buy, first editions and vintage

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rare books available to buy, first editions and vintage

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They can help people find new books that they may like through bookclubs, subscriptions and their own blog.

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In terms of the website the layout seems more personal and homely compared to other bookshop websites like Waterstones which could be to reflect that it is a smaller and independent shop

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experiencing simple but qualitative content

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Clear tabs which will lead you to important parts of their website.

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It’s a independent bookshop  in the heart of St Albans