# data[].attributes.body
Costs and expenses are two necessary elements that align the overall business operations. When there remains a precise plan to integrate costs in specific business processes it guarantees the smooth flow of work processes. Most of the small businesses struggle in managing cash flow. However, finances are important in businesses to manufacture products and deliver better services to have a good return on investment of at least 7% a year (Foss et al., 2019). This typically requires a path to make capital and approach cash reserves immediately. As per the sources of studies, cash flow assesses the amount of money entering and going out from the business and it is a valid tool to indicate the financial health of the business. However, Brainlabs operates and service bigger firms like Walmart, Chelsea, Boots, American Express, Which, ClearScore, Papa Johns, and Eastpak (Kingsnorth, 2019).

# data[].attributes.body
Justify why your selected business is categorized as a small business in the UK.

According to the criteria which is provided by the Government of UK in regards to be listed under a small Business is totally met by the Brainlabs Company (Cowling, 2021). According to the government of UK a company whose turnover is not more than £ 6.5 million  and the balance sheet total does not exceed more than £3.26 million and the employees are not more than 1500 in numbers are regarded as the Small business (Omar and Fraser, 2020).Therefore in comparison to the bar provided by the UK government for the small business it was  found that the Brainlabs has the total Turnover of £ 6.5 million and the balance sheet of the company shows the balance of  £3 million and the total  employees currently working in the company is 1250. Therefore the company satisfies all the criteria formulated by the UK government to become a successful small business.

# data[].attributes.body
The study of this report has discussed the brief overview on Brainlabs Company; it’s a digital marketing agency. The company is sole proprietorship form of business which is owned and controlled by a single owner who is the currently the CEO of the company Sir Daniel Gibert. The management of the Brainlabs is totally in the hand of its owner as it is a small business the owner easily manages the work of the organisation. Later it has discussed why Brainlabs is categorised as a small business in the United Kingdom and the character that made Brainlabs small business successful.

# data[].attributes.body
Small Business Ownership

Small business owners are defined as individuals who develop, organise and manage a business with significant initiative alongside shouldering substantial risks. Among all businesses, challenges faced by small businesses in the UK the adverse impact of Brexit have been dreadful for small businesses at the moment. According to the data for 2020, there were around 5.97 million small businesses in the UK while 30% of the small businesses had the biggest worry as Brexit (Hussain et al., 2018). Whereas 19% of the businesses were concerned due to potential risks in the increase of operating costs (Soundararajan et al., 2018). However, Brainlabs has been operating with the provision of services for organizations and businesses in marketing through digital marketing tools with developed technology. Thereafter, the offering of services to different business organizations should be interconnected with the type of business organizations have. Further, maintaining those factors creates risks to having the right balance of revenues. Along with that, Brainlabs needs to jump through multiple legal norms and regulations to work in compliance with them and avoid unnecessary government interventions. The continuous change in the UK government’s regulations makes it difficult for small businesses like Brainlabs to maintain compliance. For example; it requires more time and resources to understand tax obligations for small businesses determined by the government. Furthermore, even with the provision of the best digital marketing solutions for businesses, the rise in demands of services is difficult for Brainlabs to address the needs of every organisation and business. Thus hustle to meet market needs and consumer demands, at a frequent point in time there remains the services lacking effectiveness that dissatisfies consumers. When this situation arises there is a likely chance of a decrease in sales, reduced customer satisfaction, low employee morale, and low revenue generation (Dörr et al., 2022). Brainlabs need to identify major government policies and regulations that impact either positively or negatively in business operations. Therefore, through the identification of risks associated with governmental policies the work processes in Brainlabs can be performed in an alternative manner preventing unnecessary interventions of governments and authorities. While working in compliance with rules and policies of government avoids risks of involving in heavy fines and penalties.

# data[].attributes.body
Brainlabs, London, UK
In this rapport, I will talk about Brainlabs Company, one of the smallest business in the UK.
Brainlabs is a small size business which was founded by Sir Daniel Gilbert in 2004. The founder established the company in London with the aim to help different brand to advertise their brand name.
The company provide services like planning, handling the data science, digital execution of the companies and forming data strategy for the company.
The company provides these services of advertisement at very low cost, maintaining a minimum profit for the organisation.
The business operate in the marketing industry where it works with different technologies to provide marketing value to the companies.
The company is sole proprietorship form of business which is owned and controlled by a single owner who is the currently the CEO of the company Sir Daniel Gilbert.