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#ProperMassTranspoSystem🚗
Pinoys' post pandemic concerns
#Strongmom🤱🏼
Do moms have specific unaddressed BPC needs?
#homeopathic🧴
Homeopathy healing--real or hooey?

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Just when you thought you found your holy grail product, the beauty & personal care industry comes up with a whole slew of sought-after ingredients.

How do we keep up? Should we keep up? How do we find that balance?

ml-generated keywords:

holy grail beauty ingredients

Bakuchiol skincare products

star ingredient

buzzy ingredients

plant-based retinoids

holy grail beauty

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NARS' first ever NFT collection launches in 2021

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From the trending topic: Axie Infinity Online Game

Axie Infinity is digital pet community that allows users to earn and trade cryptocurrency.

Trending topic from Google Trends

Top trending search in past 12 months in PH

ML tags list:

nft beauty, beautyverse, nft cosmetics, digital personal care, Filters: BPC + Technology (Mintel)

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From the trending topic: Doctor-brands

Doctor-brand is a product claim related to medically-inspired products formulated with a medically-accredited doctor. Must clearly specify name of med practitioner on pack, including Doctor/Dr./M.D./G.P.

From Mintel GNPDs top claims

ML tags list:

skinceuticals, science-backed intimate care, md beauty, pregnancy skincare, Doctor-brand + Filters: BPC, positioning claims (Mintel)

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> Doctor brands are here to stay especially in the post-pandemic setting; IDI or Hatch day with experts, OBs and dermas - no vested interest, just a day to hear them out - partnership with CBX  > create their own box using our own products
> Will work for highly specialized lines; targeted benefits
> The Ordinary but locally-known actives

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> Capitalize on doctor network of MA to build derma and OB credibility as ULSSI
> Partnership with other BUs for ULSSI product to be part of their standard care kit for doctor network

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1. NFTs are more than just for buy and sell. Brands (including personal care) are starting to embrace NFTs as a way to build loyalty among consumers
2. NFTs can also provide a different experience for customers that builds on brand heritage and connection
3. Although the craze for NFTs has been increasing, this is still susceptible to abandonment as the value of NFTs is derived from sentimental value for an immaterial art form.

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Crypto, NFTs, data as commodities in Personal Care

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Crypto, NFTs, data as commodities in Personal Care

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Post-pandemic pandemic era has shape consumer brand experience differently. Creating a phygital consumer journey  for brands is an imperative in terms of both a profitability & strong/relevant consumer experience

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Crypto, NFTs, data as commodities in Personal Care

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Crypto, NFTs, data as commodities in Personal Care

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Metaverse inspiration:
Meta Skin: Futuristic and otherworldly, the skin enters a new era of holographic sparkles and iridescent colors
Digital lavender: Iridescent lavender shades are going to be a big trend in the coming months
Loaded lashes: due to the use of masks, the eyes have been protagonists in these almost two years of pandemic we’re seeing very eye-catching and extravagant colors, finishes and textures
Metallips: the new lip trend includes opulent finishes, metallic textures and majestic shades.
The Walmart joy: Detect consumer smiles by trying different textures and aromas to validate the efficacy and preference of users

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Cryptos, NFTs, data as commodities in Personal Care

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Cryptos, NFTs, data as commodities in Personal Care

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2021 PC Patents
P&G - Hair grooming device developed to analyze time, speed and force  of a user while brushing his/her her to identify personalized hair care needs
Beiersdorf - AI-driven method for skin profiling based on moisture levels and geographical location. Capable of providing an accurate picture of the consumers overall skin condition with personalized product recommendations real time
Loreal - Digital skin diagnosis system that analyzed protein biomarkers to predict trends that are likely to be experienced by a customer.
Estee Lauder - 2 devices, a reusable pump that simultaneously cooled and dispensed product and a single-use cosmetic pad with a self-heating function and preloaded formulation. Both inventions improved shelf-life and product efficacy
Unilever - User friendly teeth whitening kit

HTTPS://WWW.COSMETICSDESIGN-EUROPE.COM/ARTICLE/2021/12/24/BEAUTY-PATENTS-2021-FROM-L-OREAL-UNILEVER-ESTEE-LAUDER-AND-MORE-SHOW-TECH-ACTIVES-AND-NATURALS-FOCUS

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From the trending topic:  #SwoleMate

Consumers have been buzzing about workouts with gym buddies, bike rides with friends, home workouts, and fitness as a way to take care of themselves.

Had 56.6M tags in TikTok

Users posting about their workouts with their swolemate aka gym buddy

Swole is slang for extremely muscular.

ML tags list:

fitness2022, post-pandemic fitness, exercise wellness beauty, body sculpt product, Filters: BPC + Wellbeing + Health & Nutrition (Mintel)

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1. Increased interest in immune health
2. Intellectual wellness (learn new skills, challenge the mind and explore concepts they’d not interacted with before)
3. Sexual wellness

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From facial workouts to have a more defined facial muscles, to sculpting creams / concentrates, consumers are provided with more options to have a defined and toned physique.

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1. Continuous rise of 'biotics' (prebiotics, probiotics, postbiotics)
2. Increasing incidence of gut-related problems
3. Personalized gut analysis and treatments

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Given the heightened importance of health during the pandemic, innovators and marketers have to ride on this asap! But it doesnt mean that it's just a trend. It's definitely something that can be add credibility to a product/brand for the long term.

- Imagine doctor based skincare brands but make it fun? (ala Freedom needstate) a lot are in the Control needstate now. Let's make it diff!
- Existing brands -- Partnerships with doctors even on socials like Tiktok to add credibility to their ingredients
- Skincare Online Convention - anything and everything about skincare. Ask an expert

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With the economy opening up again, people are starting to re-learn how to interact in the outside world. Having gym or exercise buddies motivates you to work out regularly. But having been locked up for so long, people need to revisit their hygiene and outdoor regimen, especially when doing rigorous exercises that allows you to sweat it out.

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Hatch Day - Summary: Harnessing the holistic beauty angle

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Hatch Day - Summary: Harnessing the holistic beauty angle

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ACTION ITEMS:
Proceed, Reject, Deprioritize
1. For Myra - continue holistic beauty angle
2. Explore - open up portfolio; harder-working solutions that are tech-driven; out-of-the box solutions e.g. Remescar
3. Explore - personalized plans as an efforing. Action/commitment up to customer.

OTHER THOUGHTS:
Things to note
1. Advantage that we were communicating holistic beauty ever since.
2. Myra has been owning holistic + inside out beauty.
3. "Ineffortan na ganda" - a school of thought that we can also think of; change in mindset of those who made an effort. People becoming more accepting.
4. Personalized plan for issues; holistic assessment + solutions.
5. Unilab - in a good position = crossroad = health + wellness + beauty. Any corporate effort on this? Collab among BUs. Biobalance?

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We want to hear your comments and ideas too. You never know if your thought bubble could be the key to ULSSI's next innovation. ;)

For Hatch Day participants:

1. 💭BROWSE through the thought-starters for this quarter (Q1 '23) and read the first note under each column to know more about the consumer trend.

2. ➕ADD NEW NOTE. You can click the + sign at the end of the column to share a new thought.

3. 💬INTERACT feel free to interact with other notes by adding a comment or clicking the upvote/downvote buttons. Do note that we'll also discuss each point on Hatch Day

Cheers!

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Hatch Day - Summary: Push the envelope but consider existing infra to elevate customer journey

# data[].attributes.subject
Hatch Day - Summary: Push the envelope but consider existing infra to elevate customer journey

# data[].attributes.body
ACTION ITEMS:
Proceed, Reject, Deprioritize
1. Explore - crossover of digital and physical world, esp in the post-pandemic era. Looking at how customers are post-pandemic
2. Elevate - current consumer journey online with the help of AI
3. Think of - setting up a new brand where you can be more exploratory (so legacy brands can keep image) OR

Building a metaverse out of our existing brands.

OTHER THOUGHTS:
Things to note
1. Consider ULSSI infra for entirely new experiences banking on tech and data.
2. Purely online brands, advantage on investment?
3. Digital customer journey = data to be used to recommend solutions
4. Accessibility = all online interaction vs. face to face

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Hatch Day - Summary: Push for doctor-brands but break free from clutter

# data[].attributes.subject
Hatch Day - Summary: Push for doctor-brands but break free from clutter

# data[].attributes.body
ACTION ITEMS:
Proceed, Reject, Deprioritize
1. Rethink: should you associate with just one doctor OR co-develop with a panel of doctors.
2. Explore: fun doctor-brand.
3. Combine: digital experience x doctors/experts

OTHER THOUGHTS:
Things to note
1. Fun-doctor brand - break the mold
2. Use digital to customize an experience - experts

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Innovations for the "post-pandemic" consumer that's still required (and later on would prefer) to wear face masks.

Soothing benefit for those wearing face masks all day, anti-bacterial protection especially when you sweat, etc.

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Is this something that ULSSI can go into in the near future?

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Is this something that ULSSI can go into in the near future?

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A new PC brand to address worldwide consumer trend of eco-friendly solutions - dedicated eco-friendly line?

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trending topic: homeopathic Mintel APAC, Trending Claim, +66.7%

Homeopathy is an alternative medicine based on the theory of treating 'like with like ' , using highly diluted substances that can cause the body to heal itself.

The "homeopathic " claim across different product categories is gaining traction today.

ml tags:

homeopathic research trials

covid recovery supplements

homeopathic formats

rose crystal facial

beauty rituals

clark's botanicals

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trending topic: #strongmom

TikTok Philippines Trending, 207.1M views

With the recent celebration of mother's day, moms have taken the spotlight in social media.

Is the "moms segment" a viable business for ULSSI? Do they have needs that we can fulfill?

ml tags:

busy mom

new moms

new parenthood

post-partum depression (new moms)

grandma

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trending topic: proper mass transpo system

Reddit Philippines Hot, 1.6K interactions

As the Philippines recovers from the pandemic, more people are now on the go and are feeling the brunt of concerns like mass transportation issues.

What has changed with our on-the-go consumers post-pandemic?

ml tags:

philippine commuter concerns

philippines post-pandemic consumers

philippines post-pandemic consumers (2)

stress, mood, anxiety (post-pandemic across the border)

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1. Other than fulfilling basic needs - food, water, shelter, job, part of the post-pandemic essentials would be spending for leisure.
2. Can we classify products that give "instant gratification" under leisure? Something that's beyond the basics but willing to spend for "sanity's sake"?
3. Will they be more wary or weary of health? Will they prioritize this or will they be too spent to care?

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1. Banking on the different Pinoy home remedies and beauty rituals but backing it with science
2. Not therapeutic but can aid in boosting wellness
3. Taking advantage of people's heightened awareness on health + the need for more natural solutions

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Shop over 40,000 mama, baby, kid and home essentials. Enjoy best prices and deals on your favorite brands. Buy online now!

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Health remains a priority, but is now more than just immunity

# data[].attributes.subject
Health remains a priority, but is now more than just immunity

# data[].attributes.body
Protection is still top priority, but consumers are shifting to more than basic immunity
- The impact of the pandemic goes beyond the actual infections. The longest lasting imprint to the population are likely mental and emotional. And now, we are seeing signs of this manifest already
"Mental health, suicide hotline calls up in 1Q 2021 — DOH"
- Stress relief becoming more important as Filipinos deal with economic burden and other mental and emotional impact of COVID.
- Other wellness benefits that were strong pre-pandemic including energy and beauty likely regaining prominence/ relevance again. Indications from various sources show that while immunity remains relevant in the context of the pandemic, it is now a hygienic. Unlike last year, immunity is no longer the end all be all for vitamins. Benefit usage moving beyond immunity.

NOW WHAT:
How can then our current brands or NPDs align their own identity with the spectrum of needs that currently exist and manifest?

- Something to manage effect of stress and facilitate recovery from physical & mental fatigue (energize the body + fight mental fatigue + maintain good mood)
- Something that will facilitate rest & relaxation (relaxes the body, clear the mind and unwind stress )
- Beauty, less stress and better sleep

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Heightened importance of safety (safe to use) and naturals possibly benefitting from this

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Heightened importance of safety (safe to use) and naturals possibly benefitting from this

# data[].attributes.body
Evolving pandemic situation is reflecting on what’s important to consumers when it comes to their choice of products/ solutions. But what remained as motivator and possibly more heightened now is the need for safety (safe to use).

This is possibly one of the reasons why naturals are slowly gaining back shares in different categories. As we know, safety and multi-benefit proposition of these natural products are believed to be the main drivers for usage.

NOW WHAT:
There might be opportunity to develop a naturals portfolio that will cater to various health or wellness concerns. Currently, the naturals space is highly fragmented and there are even players with unsupported claims.

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4 main consumers:
1. Emerging middle class - low but rising disposable income
2. Bottom of the pyramid consumers
3. Older consumers
4. Rural consumers

> Opportunity to create silver consumer-ready products:
- enhances quality of life
> Philippines is the 4th largest country in terms of rural population

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personally feel it is best for small concerns and pains, but will still go back to conventional medicine in the end.
a first line of defense of sorts
good and fun for personal care, but not for health coz you worry about efficacy
pre-pandemic, nauso yung natural remedies but it seems to have died down since the killer virus requires something more potent
- mona

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moms are eternally busy and harried but they don't want to neglect themselves either because it affects self-esteem and still gives them a sense of self/individuality still there
personally think a cure-all is good: something potent that does the work for them. because they do all the work!
for example an effective anti-aging cream
generally, moms need to be treated and supported since they do and carry so much
they need their cups filled since they pour from it regularly
- mona

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[RPR]
Homeopathy defined
- Trigger the body's natural defenses
- Alternative medicine based on "like cures like"
- lower dose, more potent the medicine is
ULSSI and Homeopathy
- Explore homeopathy but not for curative / treatment (Acne scars i.e. silver, etc)
- Infuse science and clinically-proven
- Same with herbal and traditional chinese medicine

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[RPR]
1. More awareness / solutions for post-partum motherhood phase
2. More solutions for grand mom comforts and beauty

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[RPR]
1. E-commerce is here to stay (personally I feel like I would always grabmart / grabfood)
2. #HealthisWealth
3. Inflation is yet to come!

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stress-management products, something to treat yourself when you get home (e.g. aromatherapy shower gel)
aids for sleep quality
aid on burnout management especially with all the time spent in transit
support for those who move closer to work -- providing a sense of home
but also ultimately, how does our society address the issue? how do we get our problems on mass transpo to bear fruit? how do we just not enable the status quo?
-mona

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Post partum covers such a wide range of solutions to make the transition more comfortable for moms

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Want some postpartum advice from real moms? You don't need to be scared - just prepared.

It's true the hospital will provide a lot for you - think mesh panties, super absorbent pads, a peri bottle and medicants like hydrocortisone or witch hazel. And moms who have already been through the postpartum period tend to agree on one piece of advice: If your hospital has extra mesh panties (or anything, really), take them.

But sometimes the hospital variety isn't exactly the best option. Today, companies like Frida offer more sophisticated, cleverly designed versions of things like mesh panties and peri bottles to make your recovery as comfortable as possible.

Types of postpartum recovery products

Postpartum recovery products are vast and include both first aid-type products - numbing spray, medicated pads and more - as well as clothing items - belly bands and robes, for example - plus nursing must-haves like cream for cracked nipples.

How to choose the right postpartum recovery products

Here's the thing: The postpartum period is a lot like pregnancy in the sense that no two paths are exactly alike. While moms who deliver vaginally will likely need items like witch hazel pads, moms who deliver via C-section are more likely to need ice packs for their incision site.

Our best advice: Since birth plans can change, it's worth adding a number of these life-saving postpartum items to your cart before baby arrives. You can always return or donate products you don't need, too.

How we made our picks for the best postpartum recovery products

To help you narrow down your list, we asked moms in the What to Expect community to give us the low-down on what postpartum items they couldn't live without, plus polled our editors to see what they've tried and loved. The result: This list of postpartum care products real moms say helped them through the fourth trimester.

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15 Postpartum Products Moms Swear by for an Easier Recovery

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Want some postpartum advice from real moms? You don't need to be scared - just prepared. It's true the hospital will provide a lot for you - think mesh panties, super absorbent pads, a peri bottle and medicants like hydrocortisone or witch hazel.

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Use of ingredients that are known to give healing effects or at least healing perception

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1. Relevance to PH market - which segment believes in naturals more

2. Do some homeopathy believers come from the fact that they feel they "understand" their ingredients more because of the "like cures like" idea?

3. Law of minimal dose -- why do they feel it's more effective?

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Post Pregnancy Skin needs (mom and baby)

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Post Pregnancy Skin needs (mom and baby)

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pregnancy hormones causes body changes - physically and emotionally. i think we can introduce the mood scents here (for both mom and baby)

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SUMMARY: "The rural consumers today will be the urban consumers of tomorrow."

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SUMMARY: "The rural consumers today will be the urban consumers of tomorrow."

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Who among consumers find this relevant?
- Overlooked emerging consumers = Rural = products that are locally sourced - tradition
- Rising disposable income - SEC Ds
- "The rural consumers today will be the urban consumers of tomorrow."

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1. Balance between "prioritizing self-care" vs. "selfless, #strongmama persona"

2. New moms push more to break the stigma on "perfect parenting" and push for "we are all in this together"

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QUESTION: Calling out the concern vs. calling out the segment, which is more attractive to users?

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QUESTION: Calling out the concern vs. calling out the segment, which is more attractive to users?

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SUMMARY 1: NEW MOMS
- Post-partum - BUT what are realistic solutions = education over product solutions?
- Product solutions = simplified solutions = low investment, high impact; soothing for baby and pampering for mom = BALANCE

SUMMARY 2: SILVER CONSUMERS
- Looking into this untapped but high potential segment - digital seniors - disposable income; "vanity needs" - realistic expectations: Looking younger than their age

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> Opportunity to see how your morning routine can have a claim that enhances your skin in as fast as the time you are in transit. :)

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Metaverse? While commuting - alternative experience

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Metaverse? While commuting - alternative experience

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1 - Mood boosting products - "After the commute"
2 - ? - "During the commute" needs

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New customer segment: going beyond the binary

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New customer segment: going beyond the binary

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- "You're not cool if you're not queer."
- Is this something we need to consider as we talk to a younger generation where more are open to being queer?
- How can we not alienate this emerging segment?

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Gen Z consumers are 1.4x more likely to make impulse purchases, 1.3x more likely to want environmentally friendly items, 2x more likely to try new items, and 1.4x more likely to be open to a wider variety of brands.

How can ULSSI be ready for this next wave of consumers?

ml-generated keywords:

other values consumer

generational beauty trends

gen z buyer

brand transparency

gen z insights

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They say that when it comes to a pandemic, it's not IF but WHEN.

What innovations were borne out of the pandemic? More than this, what else should be out there?

How can the BPC industry be pandemic-proof?

ml-generated keywords:

pandemic hygiene

pandemic hygiene 2

pandemic beauty

beauty consumer studies

beauty services industry

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What's worth pursuing? How do we balance speed + quality? Can we have experimental launches/seasonal launches?
1) Continue trendspotting and ideation activities but always align to ULSSI/existing brand's proposition
2) Dig deeper for intimate care + women's health - conferences, webinars, digest, etc.
3) Agile process - alternatives for development e.g. shorter process, white label, test products but pull the plug right away if not successful, etc.

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There needs to be a deliberate push in ULSSI to cater to Gen Zs.
1)  30% of current population
2) 97% of inspo for shopping is online
Source.
3) Reshaping trends to DEI (Diversity, equity, inclusion) + environmental sustainability
BUT will this mindset + values-based consumption be retained over time?

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Anti-aging has always been either emerging, growing, and reinventing - but if you look closely - everything is the same

Why not >>>
- Come out with anti-aging line that is labeled as anti-aging for the youth, thus allowing you to rise above the clutter of silver jars, sparkly and luxurious looking packaging (it becomes a point of differentiation). Instead of a dominance image, we deliberately design as an anti-aging product that's on the left since that's what it wants to bring about as well - the vibrance of youth. :)
- Let's be the fun anti-aging brand so that we directly promote proactive anti-aging among the younger market

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1. Smart packaging - bottles, bags, boxes scannable/edible/indicators

2. Drone parcel deliveries - Drones, robots, autonomous vehicles

3. Interactive and immersive movies - movies gamefied with friends, highly-sensorial, algorithms for choosing

4. Connected devices for health tracking - sensors on furniture, wearables, more plant-based and sugar-free options

5. Highly personalized shopping - displays that change for you, purchase history algorithm, immersive shopping

Source: https://www.mckinsey.com/featured-insights/the-next-normal/2030s

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Here to stay:
1. Digital modes of interaction and consumption - shopping, meeting, conversations, product trials, etc.
2. Self-care as personal care - engaging the senses and going beyond cosmetics
3. WFH rituals - easy DIY experiences

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As these young adults work to develop their resilience, Gen Zers may seek out the holistic approach to health they have come to expect, which includes physical health, behavioral health, and social needs, as future students, employees, and customers.

"A series of consumer surveys and interviews conducted by McKinsey indicate stark differences among generations, with Gen Z reporting the least positive life outlook, including lower levels of emotional and social well-being than older generations. One in four Gen Z respondents reported feeling more emotionally distressed (25 percent), almost double the levels reported by millennial and Gen X respondents (13 percent each), and more than triple the levels reported by baby boomer respondents (8 percent).³ And the COVID-19 pandemic has only amplified this challenge."

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Addressing the unprecedented behavioral-health challenges facing Generation Z

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In this analysis of collected interview and survey data, McKinsey explores the range of issues impacting Gen Z mental health and emotional and social well-being.

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Resurgence of Retinol in TikTok >> Emergence of Bakuchiol (plant-based ; gentle yet potent alternative)

Word of mouth is key

Organic vs. Paid endorsements

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During the lockdown, we developed a tracker for everything! There's a growing population obsessed with stats at their fingertips - just look at the features of smartphones and watches.  Even the apps actually run diagnostics on anything from Vitamin D deficiency to how many times you've checked your email outside office hours.

A sub-trend here is Direct to Consumer Testing Laboratory. You get your diagnostics done at the comfort of your home by sending a specimen (someone going to your house for blood extraction) and then you get the results immediately. This has been accelerated with the RT_PCR testing, antigen kits and on-the-go health labs during lockdown.

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As a total ULSSI group, what issue do we want to focus on?
Potentially we can also have more social / community engagements

# data[].attributes.body
are the PH youth driving away from whitening, all body types, etc?

# data[].attributes.body
- Maintaining Gold Standard Ingredients in our formulations vs keeping up with the latest Holy Grail Ingredient might be a more feasible route for ULSSI (considering internal structure and operations)
(But if would definitely be fun to come up with a brand with such a quick turnaround and wide range! -> this is the big dream!)

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1. Natural beauty meets science-backed formulations in a new wave of skincare-while-you-snooze. Circadian-based formulations reflect a continuation of the holistic, integrative approach to skincare as part of one’s overall health and wellbeing.
2. Scent is being elevated as a channel for health and wellbeing by replicating the healing effects of nature. Described as a “sensory anti-stress supplement,” the perfume mimics the scent of the forest in order to boost the parasympathetic (rest) nervous system and improve “a wide variety of concerns from mental health and sleep to immunity.”

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4AM skincare released a new set of minimalistic serums that claim to maintain the skin's natural circadian rhythm. Using an extract from the plant Lespedeza Capitata, the serum formulations combat the harmful effects that blue light from screen usage and lack of sleep have on the natural cycle that occurs in the skin each night. The serums launched in July 2021, and was available for purchase starting in October.

La Prairie's Skin Caviar Nighttime Oil was formulated to work with the body's circadian rhythm in order to reduce typical signs of aging in the skin. Launched in October 2021, the oil acts as a barrier to prevent moisture loss during the skin's nightly repair and defense system cycle, while also locking in any beneficial active ingredients put on the skin before the oil, enhancing their effects.

Mutha coined the term "circadian dermablend" referring to the brand's luxurious cream designed to compliment the body's circadian rhythm each night. The self-coined term refers to beauty brand Mutha's Cream Extreme, which launched in June 2021. A formulation of botanicals to repair and stimulate the skin as it heals from daily aggravators leaves consumers with smooth, rejuvenated skin after a night's sleep.

Natural beauty meets science-backed formulations in this new wave of skincare-while-you-snooze. These circadian-based formulations reflect a continuation of the holistic, integrative approach to skincare as part of one's overall health and wellbeing.

# data[].attributes.attachment_link.description
4AM skincare released a new set of minimalistic serums that claim to maintain the skin's natural circadian rhythm. Using an extract from the plant Lespedeza Capitata, the serum formulations combat the harmful effects that blue light from screen usage and lack of sleep have on the natural cycle that occurs in the skin each night.

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- Connected to Gen Z's values of being image conscious, empowered and being me-centric social concern, attractive brands that go with the trend appeal to them most.

Mindset where Gen Z's are overindexing:
- Social media is important for me to be able to connect with other people
- The internet is essential for me to accomplish my daily routine/ duties (OFFERS CONVENIENCE AND SPEED)
- I try to maintain an image on my social networking accounts to manage how people perceive me (IMAGE-CONSCIOUS: reflects how they want others to view them/ saying something about them)
- I want to experience what my peers are experiencing whether it is a new place to travel, a new restaurant to try, a new hobby, etc. (ELEVATES EXPERIENCE)
- People my age know how to have fun and indulge

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1. Simplification - Several studies has shown that skin care routines has been simplified globally. Mainly due to the WFH set up during the pandemic, most consumer has simplified their skin care and go for the more natural look. This led to the fall of the sales of make up lines (except eyes).

2. Sophistication - Consumers has considered sustainability as one of the main drivers of their product purchases. They even are willing to pay premium for products that are sustainable. Price points can go up to 1.5 to 3 times higher than mass brands. Not sure though if this is also applicable to PH.

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1. Gen Z prefers businesses that are transparent and accountable.
2. Gen Z prefers personalization
3. Gen Z wants quality
4. Gen Z wants to share experiences
5. Gen Z values sustainability
6. Gen Z prefers minimalism

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- A new way to use retinol where you don't need to be as photosensitive
- Retinol liposome - microscopic spheres that stabilizes the ingredient, reduces danger of irritation due to controlled release on skin

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Main takeaway: Striking that fine balance

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Main takeaway: Striking that fine balance

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- Relevant need + ingredient = sustainable
- 2-pronged:
>> Predict future trending ingredients
>> Tighten internal systems for faster turnaround
- Gen Zs as an influential demographic to watch out for
- Power of TikTok
- Anti-aging made more fun and young, anti-aging for Gen Zs?

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Belo posted a swimsuit selfie, taking pride in her beauty at 66, creating online buzz.

Do we need more specialized products for them? Or is it just a matter of getting more mature brand ambassadors to promote existing products? Other thoughts on this emerging segment?

ml-generated keywords:

Vicki Belo

mature adults beauty

mature skin

aging concerns

menopausal women

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The drag queens of RuPaul are coming to Manila, creating buzz for the show's local fans.

Drag queens, BL and GL (boys' love and girls' love), LGBTQIA rights, and the like are trending from time to time.

How does inclusivity look like in the PH beauty and wellbeing industry?

ml-generated keywords:

rupaul's drag race: werq the world tour

virtual drag show

transgender beauty

rights movement

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Refill/refillable is a top trending claim across industries like food, beauty & personal care, household, pet, and health.

United Nations has actually defined 17 Sustainable Development Goals (SDGs) that go beyond the environment.

For the PH and ULSSI, how do we define this? How do we start? How do we progress? What is the vision? Other thoughts on sustainability?

ml-generated keywords:

refill

sustainability strategy

refillable beauty

cosmetic trend predictions

UN SDGs

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Some mature adults might still be scared to admit that they are aging and a little support in aging gracefully might be a game changer.

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Being forgotten and feeling irrelevant is hard. Commercials and ads nowadays focus more on babies to adults with little to no exposure of mature adults. Exposing them more will give a guide to the masses that such products can also be used by them.

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Inclusivity in the Philippines? Let's ask first if Myra E can be ingested by all genders. If yes, then why don't we include representatives of LGBTQIA+ in our campaigns?  What's stopping us from including them in the mix?

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Refill packs are a good start for sustainability in an angle of reducing plastic usage, which can be computed by weight but that shouldn't be the end of it. The true essence of sustainability is closing the loop. Produce, Use, Dump, Recover, and Recycle or Repurpose are closing the loop. How are we in terms of that angle?

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Did we ever become a sponsor in the Pride Parade? That might be a good start to immerse the organization in the community.

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- Did you know that SM has a Green Movement program on sustainability? One of their latest efforts was to launch ev charging stations in malls. Their pillars include creating green spaces and resource conservation (Green Planet), producing sustainable eco-friendly products (Green Living), and promoting culture of sustainability through education (Green Culture)
- Start with environmental sustainability as flagship. Ride on the influence of giants like SM when it comes to educating consumers.

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The SMIC Sustainability School courses were awesome! The courses did a really great job of breaking down and simplifying the different Sustainability concepts and calculations and has really helped me in my job by allowing me to gain a deeper understanding of what is driving ESG principles.

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Some local businesses (i.e. Human Nature and Zero Basics) have introduced shampoo bars as their way to promote sustainability and minimize plastic use. What if we develop a facial wash/feminine wash in a bar SKU? Aside from lessening our plastic containers, we also get to gauge how open our consumers are in terms of shifting to a more sustainable packaging.

What if we also put QR codes on our boxes/packaging materials as a way to educate consumers not just on our products but on recycling plastic containers as well?

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With our roots of being able to provide a life well-lived for everyone and empowering one’s beauty and wellbeing, how can we challenge ourselves to level up our inclusivity? Whether its on gender, demographics, disability, etc.

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It’s high time that we explore the world of mature adults given their unaddressed needs and propensity to spend.

Maybe there’s also merit in segmenting the ages? Mature and seniors?

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- PH beauty and wellbeing industry still has a long way to go in breaking free from stereotypes and outdated gender norms, but newer brands (mostly makeup) seem to be trying to be more inclusive with having products for both men and women and using male models and influencers (e.g., Colourette, blk)
- Very little seems to be known about BPC needs and habits of non-binary and trans folk, especially when it comes to intimate care --> could they have any needs that are currently unmet by existing products?
- Something to consider: drag queens are heavy users of makeup and therefore are in need of good skincare products --> they would be good brand ambassadors

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Marina Summers is an Olay girl now!

Olay may seem to be ahead of the game in terms of promoting inclusivity with the addition of Marina Summers in their roster of brand ambassadors. As a starting point, ULSSI can also review which existing brands can cater to the LGBTQIA community. But, what if we develop a new product line that will specifically cater to this segment?

According to global trend forecaster WGSN’s latest report, colours that communicate product benefits, influence mood and enable self-expression will rise in importance by 2024. Imagine a new product line that celebrates individualism, diversity and inclusivity through the colors of the rainbow.

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[Mintel] Healthy ageing has expanded demographically and grown into a holistic, proactive and ongoing strategy for health and wellbeing.

For ULSSI, offering products within the portfolio might not be the answer if we want to really capture mature adults. Apart from beauty or other pc benefits, they have other concerns that they'd like to seek solutions for. (e.g., Centrum Silver)

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- Representation for mature adults (especially senior citizens) in ads and promos would be a good first step towards inclusivity and making this segment feel more relevant and cared for
- Seniors may be a good segment to explore, seeing if they have needs that are unmet by existing BPC products, and also communicating to them that anti-aging products have no age limit
- Perhaps we could also expand to older men and exploring their mindset when it comes to anti-aging and caring for their skin (e.g., How do they feel about aging, especially when it comes to their skin? Do they think that Vit. E or anti-aging products in general are only for women? If they knew it would be effective for them also, would they use these?)
- At the same time, some younger adults (e.g. 20s-30s) are also exploring anti-aging products like retinol and collagen as they adopt a more preventative approach to skin aging -- may also be good to tap into this market

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[CosmeticsDesign Asia] Appeals for inclusivity in beauty in the diverse APAC region are rising. As such, it has become imperative to consider inclusivity and accessibility when developing new products. This movement was also driving the need for customization and personalization.

As we intend to tailor products to be inclusive always, how can we leverage on technology to be able to fulfill this?

Case study: L'oreal inclusive tech innovations 2023
- "HAPTA" ultra precise makeup for consumers with limited mobility
- "Brow magic" smart and precise brow printing

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- Cost and value-for-money are big factors to consider when introducing sustainable materials, as we need to consider the financial state of the market -- harping on these may be a good foot-in-the-door strategy when easing the market into sustainable packaging/materials
- Other than refillable, another format to consider could be dissolvable pods (e.g., Suds) -- would the market prefer one over the other? Are there perceived advantages or disadvantages to either?

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When we talk about inclusivity, we need to talk about SOGIE, or the Sexual Orientation and Gender Identity or Expression. We need to look into how the individual associates themselves in terms of gender identity and expression. When we open ULSSI to the topics on SOGIE, we take a step closer to inclusivity.

In the beauty and well-being industry, inclusivity looks at products that caters not to just one particular gender group across all gender identity and expression. Gone are the days that cosmetics are just for the female sex. If we look closer at the Korean cosmetic industry, there is a huge male sex market that patronizes skin care products. We can leverage inclusivity to direct our sales.

At the end of the day, when we say we are inclusive this means that the ambassadors that we need to get must also come from the different spectrum of gender identity and expression. Our products and ambassadors should be inclusive and progressive. This means, accepting and not just tolerating that transgender women, are women, and transgender male, are male.

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Products that are Good for People and Planet

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Products that are Good for People and Planet

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It’s not just enough to talk about sustainability in an environmental perspective, we need to include social - meaning people, the behavior and habits, and an equally important aspect is the governance.

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A need to better study this market group before we create a campaign behind this. What age group should we start to target - 40s? to get behind the famous line, ‘life starts at 40’? and to what age do we cap - 70? Next step is probably to take a look at the breakdown per age group to have a better sense on how many our target market is.

If the above is doable and we have clear age range and market, then we start to gather more evidences pertaining the recurring issues that these age groups have, then we look back at our products and check if we have products that address their ‘pain points’ and assess if it’s still enough, if not, then we improve what we have and launch a ‘rebranding’/’relaunching’ of the product to get it out in the market.

But if there is no existing product that can cater in their needs, then specializing a product will trailblazer ULSSI as the cosmetic company that offers specialized products for this specific age group.

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“Healthy ageing” is an idea/lifestyle that I find so empowering for mature adults. The shift in representation in ads/commercials from sickly to active and healthy seniors (e.g. Ensure Gold) opens up new opportunities to introduce products for this segment to stay active and lead a healthier lifestyle. On top of solutions to slow down skin aging, we can include added benefits for strength and bone health, eye health and mental health/alertness to highlight the significance of overall well-being.

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- Usually, ads highlight the ailments of mature adults. Maybe, we can show the positive side of aging through our products.

- Authenticity is also important in talking to this segment for them to feel that they are actually being valued and cared for. With this, we need to fully understand their needs.

- This segment can also be a source of growth for ULSSI when we know the JTBDs which have high demand and gap.

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There's a lot of products may it be medicine, skincare, or even derma equipment promising the older segment a younger looking skin. For me, this part of industry makes it hard for older people to accept their reality.

Some brands still have a problematic view of ageing and ULSSI has the opportunity to be a disruptor in this segment promoting healthy ageing.

[Mintel] 'Midlife is not a crisis', something that will resonate with women who feel overlooked as they age.

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This segment is somewhat a sensitive part as the LGBT community are very cautious when it comes to brands just "riding" on their popularity. While some brands are being involved in this, it should be a well-thought campaign.

[Mintel] An increasing number of brands are launching products and ranges for LGBT consumers or using the Pride colours in marketing, but not all are gaining universal backing. Consumers will continue to question a brand's true intention when products and campaigns are launched that are directly showcasing or targeted at a particular group of society.
[Mintel] As gender and sexual minorities continue to gain acceptance in our societies, they will also request services and products that are tailored to their own needs.

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Sustainability is no doubt a really good initiative to begin with but I guess we have to be realistic first if the company have capacity to be consistent with this initiative. It shouldn't be a one-time effort but a continuous and long-term planning. Some questions we may need to ask: 1)Does the company have equipment to pursue this? 2)If none, is the company willing to invest?

[Mintel] Climate change is top priority for consumers around the globe. Gen Z is particularly active in the fight against climate change, However, adults who use soap, bath and shower products say they care more about the effectiveness of the products they use over eco-friendly attributes.

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- The beauty industry today is catching up to cater the needs of a diverse population including the LGBTQ+ community.

- Beauty influencers have been instrumental in this transformation.

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- Build roadmap for sustainable change.

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Trending Topics + Thought Starters Discussed

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#refillable🌍
ULSSI's definition and vision for sustainability
#RuPaulsdragraceinthePH🌈
Inclusivity in the PH beauty and wellbeing industry
#VickiBelo👵
Normalizing the mature adults segment for BPC

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- Solid bars
- QR Codes that can lead to eco-friendly habits being promoted