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The market share of popular running shoes

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The market share of popular running shoes

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Under Armour is an American company that manufactures footwear, sports, and casual apparel. Under Armour's global headquarters are located in baltimore with additional offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, Lodon, Mexico City, Munich, New York city, Panama city (international headquarters), Paris, Portland,  Santiago, Seoul, Shanghai(Greater Chinese

Why is Under Armour so successful?
Under Armor have an excellent marketing model. They are quite good and making sure their branding is seen everywhere, just like Nike, Adidas etc. It’s all about the level of exposure to the public. The more exposure they get, the higher the price for their products they can demand.

That said, I do not own any of their gear. I wear 2XU, Nike, Skins compression apparel and found their products to be superior. I wear them for exercise reasons mainly but also for travel and sometimes for fashion. Extremely comfortable and they do help with faster recovery, DVT, shin splints and blood circulation issues, all of which I suffer from.

Is Under Armour Expensive?
The athletic brands like Under Armour aren't immune to such shifts. ... Obviously Under Armour will be okay. It's not going to go bankrupt tomorrow, but with the expensiveprice tag on the stock, with no dividend to keep you in the game, it's not a stock that screams "BUY NOW".

Under Amour product

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“iPhone” is a line of smartphones designed and marketed by Apple Inc. The iPhone’s line of products use Apple's iOS mobile operating system software. The first generation iPhone  was released on June 29, 2007, and multiple new hardware iterations with new iOS releases have been released since.

ARE APPLE SMARTPHONES EXPENSIVE
When Apple launched the iPhone, it set out to create a premium smartphone that did not compromise in quality. Having positioned the product in this manner, Apple cannot afford to not use premium components within an iPhone. Setting aside Apple’s huge profit margins, the components inside iPhone still cost a lot more than most Android competitors.

APPLE SMARTPHONE PRODUCTS

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Puma is a German multinational company that design and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in BAVARIA AND GERMAN. Puma is the third largest sportswear in the world. This company was founded in 1948, by Rudolf Dassle. In 1942, Rudolf and his brother had jointly formed the company Gebruder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities , Adidas and Puma. Both companies are currently based in Herzogenaurach, Gremany.

Puma successful story
Since 2003 this brand has performed to become the sponsor of Italian national soccer team and Usian Bolt, a very known and appreciated athlete of our century. These sponsors give the brand a strong and good image. They show people that sports is still at the heart of their activities.

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Rolex is a Swiss luxury watch maker .The company and its subsidiary Montress Tudor SA design,manufacture ,distribute and service wriswatches sold under the Rolex and Tudor brands.Founded by Hans Wilsdorf and Alfred Davis in London,England in 1905 as wilsdorf and Davis ,Rolex moved it based of operations to Geneva,Switzerland in 1919.

Why can Rolex be so expensive?
It is because it is more expensive and much more complicated to machine. Rolex had to replace most of their steel working machines and tools to deal with 904L steel. It made sense for them because of the amount of watches they produce ,and because they make all their parts in-house.

The most saleable product of Rolex is Rolex Submariner.Probably the single most popular Rolex model of all time the Rolex Submariner was designed with scuba diving enthusiasts in mind. The model has transcended its original purpose though ,reaching sports heroes ,hip-hop musicians, Hollywood celebrities ,and others. The earliests submariners were waterproof to depths of 330 feet ,and they offered the advantage of allowing divers to track their underwater time. Today's Submariners retain watertight intergrity to a depth of 1,000 feet,which is far deeper than most sport divers venture.

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About 12882 watches of the Hermes brand are sold in 2017, and the revenue is 75 million.

They have 0.0017% market share relative to all watches produced in 2017.

Hermès International S.A., or simply Hermès is a French high fashion luxury goods manufacturer established in 1837. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewellery, watches and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse. Nadège Vanhee-Cybulski is the current creative director.[2][3]

Their most popular product is Heure H watch, medium model 26.4x26.4mm

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Tissot is a Swiss luxury watch maker. The company was founded in Le Locle, Switzerland by Charles-Felicien Tissot and his son, Charles-Emile Tissot, in 1853.Tissot is not associated with another Swiss watch making firm,Mathey-Tissot.Tissot is a subsidiary of The Swatch Group. The market share of watches :

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The most famous watches in Tissot, T-touch 

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The most famous watches in Tissot, T-touch 

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T-touch is a multifunction tactical watches, such as chronograph, altimeter, compass, alarm, thermometer, barometer, date and time be accessed by touching the sensor-equipped sapphire watch glass. Collections include T-touch export solar and T-touch lady solar.

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Tissot watches are water resistant to 30,50,100,150 or 200 meter which is indicated on the case back. Therefore, the water resistace of a watch cannot permanently be guaranteed. It may be affected by ageing of gaskets or by accidental shock to the crown or pusher.
The history of Tissot
Chs Tissot and File was founded in Le-Locle, in the Jura region of Switzerland in 1853 by the locally born and bred father-son duo of Charles-Felicien Tissot and Charles-Emile Tissot. As with most Swiss watch companies founded in that era, Tissot began life as a comptoir, an assembler of parts procured from individual makers in the region. In the first year, the company delivered between 1100 to 1200 watches to the region around the Le Locle.
By 1858,the younger Tissot, Charles-Emile, was off to Russia, and with the blessing of the Czar ,was selling Tissot brand pocket watches all across the Empire. Between 1860 and 1875,Tissot produced spare parts and watch making tools, among other small items ,as well as finished watches.

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Market share represents the percentage of an industry, or market's total sales, that is earned by a company over a specified time period. It  is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This is used to give a general idea of the size of a company in relation to its market and its competitors.

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This measure can be misleading .Based on the market share alone is not enough but also in the rame of each firms share of the market.

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LG Electronics Inc. is a South Korean multinational electronic company in Korea and is part of the LG group, employing 82,000 people working in 119 local subsidiaries worldwide. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units: Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components. The CEO of LG Electronics is Koo Bon-joon, who assumed the role of vice chairman of LG Electronics on 1 October 2010. Since 2008, LG Electronics remains the world's second- largest television manufacturer (after Hisense Co. Ltd. the largest television manufacturer which is a Chinese multinational major appliance and electronics manufacturer )

LG COMPANY OPERATIONS
LG Electronics has four business units: Home Entertainment, Mobile Communications, Home Appliances & Air Solutions, and Vehicle Components. The company has 128 operations worldwide, employing 83,000 people. LG Electronics owns Zenith Electronics  and controls 37.9 percent of LG displays

LG SMARTPHONE PRODUCTS

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Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller.[3]

Conceived as a standard timekeeper in plastic, Franz Sprecher,[4] a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a trendy line of watches with a full brand identity and marketing concept.

Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity.

In 1983, the group hired Jacques Irniger - who formerly served as the marketing executive for Colgate, Nestlé- to launch the swatch.[5]

In 1997, the Swatch group opened about 60 stores worldwide.[5]

The first collection of twelve Swatch models was introduced on 1 March 1983 in Zürich, Switzerland. Initially the price ranged from CHF39.90 to CHF 49.90 but was standardized to CHF 50.00 in autumn of the same year. Sales targets were set to one million timepieces for 1983 and 2.5 million the year after. With an aggressive marketing campaign and relatively low price for a Swiss-made watch, it gained instant popularity in its home market of Switzerland. Compared to conventional watches, a Swatch was 80% cheaper to produce by fully automating assembly and reducing the number of parts from the usual 91 or more to only 51 components

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General info
EAN | 7610522689404
Brand | Swatch
Subcategory | NewGent
Name | Shiny Moon
Year | 2016 Spring Summer Collection
Display Type | Analog
SwissMade | Yes
Water resistant | 3 Bar (Wash hands)
Color of the dial | Silver
Hand colors (h,m,s) | White, White, White

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Market share represents the percentage of an industry, or market's total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors. Measuring company growth is necessary if you want to determine the success of any company, including your own. There are a number of ways in which you can measure the growth of a company, and no "best way" to do so. In order to get accurate results, you must implement consistent methods that evaluate all areas of the company, from internal factors to external. We can measure business by calculating numbers of employees, value of output, market share and capital employed. The measure of market share can also be misleading. Based on the market share alone is not enough but also in the value of each firm's share of the market.

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"Samsung galaxy" is a series of mobile computing devices designed, manufactured, and designed by Samsung Electronics. The main type of product that is part of the Samsung galaxy series is the smartphone. These include the Samsung Galaxy Note, Samsung Galaxy S, and many more. The product line uses the Android operating system produced by Google, usually with a custom user interface called Samsung Experience (formerly called TouchWiz). The first generation of Samsung galaxy smartphone was released on June 29, 2009, and multiple new hardware iterations with new software updates have been released since.

Examples: Samsung Galaxy Note 9, Samsung Galaxy S9, and Samsung Galaxy J7.

Samsung Galaxy Note products

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Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion.

How NIKE become so successful ?
Firstly, they bring inspiration and innovation to every athlete in the world .Like other great branding firms, Nike understands that they are not in the business of selling athletic shoes and apparel. Instead, they inspire people to become better athletes and achieve their personal best with their quote ''JUST DO IT''

IS NIKE EXPENSIVE ?
Nike is expensive if u compare it to many shoe brand .This is because it  maintains a gross margin of between 40% and 50% on almost all of its products. And their cost includes materials, labor, packaging, freight and forwarding services, insurance, taxes, etc. Basically you will need to pay everything that they did to you and the shoe itself.

NIKE products

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Luxor Writing Instruments is a major stationery company based in Noida, India. Luxor manufactures and markets pens and writing instruments under the Luxor, Parker and Pilot brands. It also sold Paper Mate and Waterman pens in India.Luxor was founded in 1963 in India by Mr. D.K. Jain.

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Faber-Castell is one of the world's largest and oldest manufacturers of pens, pencils, other office supplies and art supplies as well as high-end writing instruments and luxury leather goods. Headquartered in Stein, Germany, it operates 14 factories and 20 sales units throughout the globe. The Faber-Castell Group employs a staff of approximately 7,000 and does business in more than 100 countries. The House of Faber Castell is the family which founded and continues to exercise leadership within the corporation.

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About Camlin
Kokuyo Camlin Ltd., formerly known as Camlin Ltd., is an Indian stationery company based in Mumbai, India. Kokuyo of Japan holds around 51 % stake in Kokuyo Camlin. Camlin manufactures art materials, marker pens, fountain pens, inks, pencils, and other stationery products.

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About Classmate
Classmate is an Indian brand of student stationery products. ITC Limited (formerly Indian Tobacco Company) launched its Classmate brand in 2003 with the notebooks category.Subsequently, Classmate added pens, pencils, mechanical pencils and geometry boxes to its portfolio

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About  Nataraj
Nataraj is an Indian manufacturer of pencils, writing materials and other stationery items, established in 1958 in Mumbai. It is the largest pencil manufacturer in India making pencils, erasers and writing implements under the brands Nataraj and Apsara. The Nataraj 621 HB wood-cased pencil with a distinct red-and-black stripe design is the most well-known product of Hindustan Pencils in India.

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Vivo Communication Technology Co (commonly referred to simply as Vivo, named after the Esperanto word for "life") is a Chinese technology company owned by BBK Electronics that makes smartphones, smartphone accessories, software, and online services. It was founded in 2009 in Dongguan, China. The company develops software for their phones such as the Vivo App Store, iManager included in their proprietary Android-based operating system called Funtouch OS.

About Vivo smartphone operating-system
Vivo Mobile highlights its unique approach to the Android operating-system with its custom ROM named Funtouch OS, it's customized operating-system  exclusive for Vivo smartphones. Funtouch OS was first launched on December 28, 2013. Now its in more than 50 million Vivo smartphone users.

Vivo smartphone products

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How to measure the size of business using market share 

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How to measure the size of business using market share 

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This measure can be misleading. Based in the market share alone is not enough but also in the value of each firm's share of the market.

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There are scores of footwear brands in the world, but few hold as much cachet in sports, fashion, lifestyle, and popular culture as the one with the three stripes with a legacy that spans nearly seven decades, adidas has had it's ups and down in the sneaker market. The brand came dangerous close to filing for bankruptcy in the early 19905,but emerged victorious and has since continuedbto do battle with other industry powerhouses for the top spot and released several iconic models that have forever changed how the world views footwear.

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Adidas shoes:leeteng

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About Huawei Smartphones    by Suk Ching

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About Huawei Smartphones    by Suk Ching

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"Huawei’' is a Chinese multinational networking, telecommunications equipment,and services company headquartered in Shenzhen, Guangdong. Since 2018, Huawei is the second largest smartphone manufacturer in the world.

History of Huawei smartphones

The U8220 was Huawei's first Android smartphone, and it was unveiled in Mobile World Congress 2009. At the Consumer Electronics Show 2012, Huawei introduced the Ascend range starting with the Ascend P1 S. Huawei introduced the Honor smartphone series as a subsidiary independent brand in China during December 2013. In January 2015 Huawei announced that they'll be dropping the Ascend name in future phones. This means that the Ascend Mate series will be known simply as the Mate series while the Ascend P series will be known just as the P series.

Huawei also partnered with Google to build the Nexus 6P in 2015. In March 2018, Huawei announced its new flagship smartphone, the P20 Pro, which will be the world's first smartphone with three rear cameras.

Example of Huawei product