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This article by the BBC was a survey conducted by "Newsbeat "of 16 to 22-year-old, they found the gen z survey takers wanted to fight against the perception that gen z is "lazy" the older people think is true about gen z. This article first portrays gen z "proving to be not lazy" by having the survey fight against that statement then it backs it up by having real life people give real life examples. One example that was given was that this girl who helped he community by opening a affordable foods market.

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Newsbeat has commissioned the BBC's biggest ever survey of the attitudes of 16 to 22-year-olds and found a generation wanting to fight back against a perception from older people that they're "lazy" and "social media obsessed".
In fact, it's a group which believes it prioritises family and education over going out and the internet.

It's a generation more optimistic about its future than older generations think it should be - and one which sees itself as hard-working and creative.

We've talked to four people from Generation Z to see what they believe, what drives them and what they fear.

Charlotte Danks says young people need an opportunity

Charlotte Danks, who's from Newquay in Cornwall, says she decided to start her own business selling cut-price food to locals after being laid off repeatedly.

The 22-year-old says she always wanted a career where she could help her community - but it hasn't been easy.

"I've had a lot of stick," she says. "I've had people spit in my face. I've had people throw products at me.

"But at the end of the day I'm helping my community and I've got a lot of support behind me."

https://twitter.com/BBCNewsbeat/status/912276605636096000

Charlotte opened her first 25p Affordable Foods store in Newquay but now has others in St Austell, Bude, Bodmin and Truro.

She says older generations who think her generation is lazy are wrong.

"If our generation's lazy, then every generation is lazy. We all want something, but we're all fighting for the same thing.

"I think people my age need to get more of an opportunity and a chance to prove ourselves."

Ife Grillo says Generation Z is worried about what the future will bring

Eighteen-year-old Ife, from Hackney in east London, was a member of England's winning team at last year's World Schools Debating Championships in Germany and used to be the youth MP for Shoreditch.

Despite his achievements, he says he still suffers from anxiety.

And he says many people in Generation Z have mental health issues because they're unsure what the future will bring.

"We grew up in a generation which felt really insecure for a number of reasons.

"We're constantly told things are going badly. So you're aware there's a housing crisis, you're aware you're going to be in debt and you have no idea how you're going to find success.

"I feel like I can't plan my life."

Declan says younger generations are happy to live at home

Declan James is from Selby in North Yorkshire, is in the merchant navy and lives with his mum and dad, his gran and granddad and his girlfriend.

His grandfather has Alzheimer's and he takes him to a singing group which helps him cope with the disease.

https://twitter.com/BBCNewsbeat/status/912678740257333250

"It cheers him up and puts him in a good mood. It's something he enjoys doing and I don't know whether you'd call it a coping strategy, but all we know is that he likes it, so we'll do it.

"[But] the banter is still there and it's great to grow up with that. I'd like to think of myself as a good person and it comes from the whole family unit."

Jack says young people are more accepting when it comes to gender

Jack Raynsford is a cosplay enthusiast from Surrey and says they became Jack just under three years ago.

"I think what non-binary means to me, is distancing myself from the expectations. So if you're male you should be one way, if you're female you should be another.

"It's me going, 'I'm not either of those. I don't want to be either of those. I'm just going to be here in the middle being me.'

"Our expectations and our roles of, 'This is what women do, this is what men do. We can't go outside that' is incredibly limiting.

"It's quite useful to have this shift and this understanding of non-binary genders so people can really think about what their gender means to them and what makes them happy, rather than what they're expected to do."
The Ipsos research is based on replies from 3,007 people Find us on Instagram at BBCNewsbeat and follow us on Snapchat, search for bbc_newsbeat - 1,003 from Generation Z, 660 people in Generation Y, 667 in Generation X and 677 baby boomers.

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'We are Generation Z, we're misunderstood but this is who we are'

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Newsbeat has commissioned the BBC's biggest ever survey of the attitudes of 16 to 22-year-olds and found a generation wanting to fight back against a perception from older people that they're "lazy" and "social media obsessed". In fact, it's a group which believes it prioritises family and education over going out and the internet.

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This article by the BBC news is again an other survey, 1000 people from gen z were surveyed and said that they care about family and education more that celebrity and social media. They also surveyed 2,004 23 to 71-year-olds thought about generation z and found out there opinion. This article portrays generation z as hard working and non-selfish because gen Z said that they cared about family and education

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Eighty 16 to 22-year-olds shared their views on life as Generation Z.

It followed a survey carried out by Ipsos for Newsbeat, which revealed some in older generations view them as lazy and selfish.

But more than 1,000 people from Generation Z told us they care most about family and education, not celebrity and social media.

Newsbeat also asked 2,004 23 to 71-year-olds how they view people younger then them.

Here are some of the main findings and reactions from the debate, hosted by Newsbeat's Tina Daheley and Nick Rotherham.

Generation Z has different attitudes to sexuality

The survey suggests a difference in attitudes to sexuality - with two-thirds of 16 to 22-year-olds saying they're "only attracted to the opposite sex".

That's compared with 88% of baby boomers and 85% of Generation X.

"This is the first time I've ever admitted it in public. I'm bisexual," said 16-year-old Andy, who came out during the debate.

"It's been really difficult for me because there is so much stereotyping."

Like Andy, almost one in 10 in Generation Z say they're "equally attracted to both sexes".

"It's not something I can change," he explains.

"I truly believe it's the way I was born, and I'm sick of people telling me I have to be a different way."

https://twitter.com/BBCNewsbeat/status/912800873482465280

Other generations don't understand what's most important to them

While older people think social media, going out and the internet are the most important things to 16 to 22-year-olds right now, Generation Z has a different set of priorities.

Generation age definitions

Generation Z: 16 to 22 (youngest born in 2001)

Generation Y (Millennial): 23 to 37 (youngest born in 1994)

Generation X: 38 to 51 (youngest born in 1979)

Baby boomers: 52 to 71 (youngest born in 1965)

The Newsbeat research suggests family, partners and education are the most important things to them.

The cost of going to university is a big concern for many.

"It's shocking the amount of money we have to pay to be educated in this country," Chidera Eggerue, who blogs as The Slumflower, said at the debate.

"I studied fashion design and development at uni. It was going great until I got to final year and realised my mental health just wasn't up to par any more.

"I ended up failing the course, but I've got to pay all that money back, and the money accumulated comes to the cost of a brand new shiny Range Rover, that I can't afford."

Generation Z is optimistic about its own future and prospects

Despite older people being pessimistic about the future for Generation Z, the people most positive about their own future are 16 to 22-year-olds.

Among baby boomers, 54% thought their lives will be worse.

But only 41% of people actually in Generation Z agreed.

"I'm super optimistic [because] as soon as I graduated on Friday I was in a job," 22-year-old Michelle said during the debate.

"I work hard. Through uni I did two, three jobs in retail, I did bar work, and then did placements.

"It's so competitive. It's not luck, it's grafting."

But 17-year-old Faye says low wages make it difficult to plan for her future.

"It's so disheartening with the minimum wage being lower for 16 and 17-year-olds. I work at a children's theme park and I get paid £4.60 an hour.

"I'd like to say I'm optimistic, but it's very unclear and we don't get a lot of guidance."

Social issues rank higher than for older generations

The different generations were asked about the most important issues which need to be addressed in Britain.

All ranked improving the NHS, preventing acts of terrorism and making the economy work after Brexit in their top three.

But there were notable issues which under-22s listed as more important - including prejudice towards LGBTQ+ people, gender equality and racism.

Facebook is Generation Z's favourite social media platform

The research suggests three-quarters of Generation Z uses Facebook with Twitter way behind on 44%.

Emily, 17, says it's not just for connecting with friends - but also building your career.

"A lot of people use social media to plug their businesses. We're not just using social media for our own vain reasons."

YouTuber Elias Riadi agrees.

"Social media is a positive. It's shaped my career. I don't have a CV. I use Instagram as a CV."

While most 16 to 22-year-olds use Facebook, they're much more likely than older generations to use Instagram (59% compared to 21%), Snapchat (56% compared to 9%), Tumblr (17% compared to 3%) and Twitch (13% compared to 2%).

"We're making ourselves more creative to find those ways to get into work," says 22-year-old Adrian.

"So if it's not the traditional ways, we're going to get more creative and go to Instagram, Twitter, we're going to go to Facebook.

"I don't think we're lazy, we're innovative."
The Ipsos research is based on replies from 3,007 people Find us on Instagram at BBCNewsbeat and follow us on Snapchat, search for bbc_newsbeat - 1,003 from Generation Z, 660 people in Generation Y, 667 in Generation X and 677 baby boomers.

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'We're not lazy, we're innovative' - Generation Z hits back in live debate

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Eighty 16 to 22-year-olds shared their views on life as Generation Z. It followed a survey carried out by Ipsos for Newsbeat, which revealed some in older generations view them as lazy and selfish. But more than 1,000 people from Generation Z told us they care most about family and education, not celebrity and social media.

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This article states that "Juul" never intended to appeal to the younger audience, it's main product the e-cig was intended for the older audience, thirty-five and up to be exact. the e-cig tried to help smokers by giving them an alternative to real cigs. This article portrays the younger audience as fast to grow up and ahead of the age because they are using Juuls which were intended for the older audience to use.

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Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth. Credit Credit Jason Henry for The New York Times

The e-cigarette company says it never sought teenage users, but the F.D.A. is investigating whether Juul intentionally marketed its devices to youth.

Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth. Credit Credit Jason Henry for The New York Times

SAN FRANCISCO - The leaders of a small start-up, PAX Labs, gathered at a board meeting in early 2015 to review the marketing strategy for its sleek new electronic cigarette, called Juul. They watched video clips of hip young people, posed flirtatiously holding Juuls. And they talked about the name of the gadget, meant to suggest an object of beauty and to catch on as a verb - as in "to Juul."

While the campaign wasn't targeted specifically at teenagers, a former senior manager said that he and others in the company were well aware it could appeal to them. After Juuls went on sale in June 2015, he said, the company quickly realized that teenagers were, in fact, using them because they posted images of themselves vaping Juuls on social media.

The former manager said the company was careful to make sure the models in its original campaign were at least 21, but it wasn't until late 2016 or January 2017 that the company said it decided the models in all Juul ads should be over age 35 - to be "better aligned" with a mission of focusing on adult smokers. Only in June of this year did the company again change its policy, this time to using only real people who had switched from cigarettes to Juul.

The company recently modified the names of its flavors - using creme instead of crème brûlée and cucumber instead of cool cucumber. Juul said it "heard the criticism" that teenagers might be attracted to the flavors and "responded by simplifying the names and losing the descriptors."

The sales campaigns for Juuls - now hugely popular with teenagers across the nation - are at the heart of a federal investigation into whether the company intentionally marketed its devices to youth. The attorney general of Massachusetts, also investigating the company, contends that Juul has been luring teenagers to try the product and has introduced many to nicotine. Her investigation will examine Juul's efforts to audit its own website and other online retailers that sell its products to see how effective they are at preventing minors from accessing Juul or Juul-compatible products. (Federal law prohibits sales of e-cigarettes to anyone under 18.)

"From our perspective, this is not about getting adults to stop smoking," the Massachusetts attorney general, Maura Healey, said in an interview. "This is about getting kids to start vaping, and make money and have them as customers for life."

And Cult Collective, the marketing company that created the 2015 campaign, "Vaporized," claims on its website that the work "created ridiculous enthusiasm" for the campaign hashtag, part of a larger advertising effort that included music event sponsorships and retail marketing. A spokesman for Cult Collective declined to comment.

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Examples of Juul's advertising from 2015. The company's current marketing is far more sober-looking, with a less colorful, more adult design.

The company, now called Juul Labs, denies that it ever sought to attract teenagers. James Monsees, one of the company's co-founders, said selling Juuls to youth was "antithetical to the company's mission."

The original sales campaign was aimed at persuading adult smokers in their 20s and 30s to try an alternative to cigarettes, but it "failed to gain traction on social media and failed to gain sales" and was abandoned after five months, in the fall of 2015, said a company spokesman, Matt David.

Mr. David said sales didn't take off until 2017, after Juul had improved its sales and distribution expertise, and, by then, had a more sober online marketing campaign.

The former Juul manager, who spoke to The New York Times on the condition that his name not be used, saying he worried about facing the ire of the company, said that within months of Juul's 2015 introduction, it became evident that teenagers were either buying Juuls online or finding others who made the purchases for them. Some people bought more Juul kits on the company's website than they could individually use - sometimes 10 or more devices.

"First, they just knew it was being bought for resale," said the former senior manager, who was briefed on the company's business strategy. "Then, when they saw the social media, in fall and winter of 2015, they suspected it was teens."

The Food and Drug Administration announced it was investigating Juul's marketing efforts in April. Juuls and other e-cigarettes are regulated by the F.D.A. as tobacco products because nicotine derives from tobacco leaves. E-cigarette users inhale far fewer toxins than do smokers of traditional cigarettes. The nicotine inhaled while vaping is less a concern for adults than these toxins, but it remains a serious health issue for teenagers, whose brains are still developing.

The Juul story highlights a central dilemma in public health. Cigarettes remain the leading cause of preventable death in the United States, killing more than 480,000 people a year. But will it be possible to get people who are addicted to cigarettes to switch to e-cigarettes, which are less harmful, without enticing a new generation or non-smokers to try them?

Juul, in a letter responding to the F.D.A.'s demand for documents, said it had converted one million smokers to Juul, but the company data is drawn from self-reported surveys on its website and is unverifiable.
[Here's how schools are dealing with the rise in popularity of e-cigarettes.]
Dr. Scott Gottlieb, who heads the F.D.A., declined to comment on the agency's investigation of Juul. But he has long been hopeful that e-cigarettes or other similar devices, properly regulated, will prove a safer alternative to smoking and help people quit the deadly habit. Before becoming F.D.A. commissioner, he served on the board of directors of Kure, a retailer that sells e-cigarette products.

"Two-thirds of adult smokers have stated they want to quit," he said. "They know it's hard, and they've probably tried many times to quit. We must recognize the potential for innovation to lead to less harmful products."
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But Eric Lindblom, a former F.D.A. tobacco official who heads the tobacco control program at Georgetown Law, said Juul's internal concerns about teenage use demonstrate they are in some ways "no different than the cigarette industry."

"They are going to maximize their sales and profits any way they can," he said. "They are going to do that within the law, but they are going to press the gray areas as much as they can."

Over the last three years, Juul has had a meteoric rise. It has become the dominant seller of e-cigarettes, now controlling a remarkable 72 percent of the market, according to Nielsen data. In July, the company completed a round of fund-raising for $1.2 billion, putting it in rarefied air. From a virtual standing-start in 2015, it is now valued by investors at $16 billion.

Across the country, Juuls have become so popular that "Juuling" has indeed become a verb, and officials from several state governments have sent alerts to schools warning them about the problem.

A survey of adolescent drug use last year found that 11 percent of 12th graders, 8.2 percent of 10th graders and 3.5 percent of eighth graders had vaped nicotine in the previous 30 days.

Juul's other co-founder, Adam Bowen, said that he was aware early on of the risks e-cigarettes posed to teenagers, and that the company had tried to make the gadgets "as adult-oriented as possible," purposely choosing not to use cartoon characters or candy names for its flavors.

The F.D.A. has ordered Juul to turn over the company's research and marketing documents, including focus group data and toxicology reports, to determine whether it intentionally courted the youth market.

The day after receiving the F.D.A. letter, Juul announced it would spend $30 million to combat underage vaping and recruited Tom Miller, the attorney general of Iowa, who helped lead the multistate 1998 master settlement with tobacco companies, to run an advisory board to counsel Juul on its efforts. Mr. Miller said recommendations might include more controls on social media marketing and better surveillance of retail outlets, but the ultimate decision on how to spend the money remains with Juul.

Mr. Miller says he sees huge potential in e-cigarettes. He believes Juul and other e-cigarette companies have already helped lower the adult smoking rate to 13.9 percent in 2017 from 16.8 percent in 2014. "The only plausible explanation is e-cigarettes," he said.

A report from Citigroup, citing Nielsen data, said that sales of traditional cigarettes dropped 6 percent in the first quarter of this year and "it's impossible to say what has caused the change for sure but the most obvious case is Juul."

Juul recently deleted months of social media posts, including ones with images of cool-looking young people vaping Juuls. This spring it made major changes to its website, which had prominently displayed a Juul surrounded by luscious-looking images of fruit and the words "Mango, it's back." The site is now a more sober-looking affair, featuring video of adults vaping with a tagline "For smokers. By design." Across the top of the page, visitors are invited to "learn about our youth prevention efforts."

Mr. Bowen, 42, and Mr. Monsees, 38, the company's founders, met in 2003 in a graduate product-design program at Stanford University, bonding over brainstorming sessions and cigarettes. Both had been smokers since their teens, and both have since quit; Mr. Monsees regularly uses a Juul.

The culmination of the program was a masters thesis, and both had struggled to find a worthy subject. In 2004, about six months before the thesis was due, they got to talking about their smoking habits and, within days, were excitedly sending emails back and forth about developing an alternative to cigarettes.

Big tobacco companies were experimenting with e-cigarettes, but there was no real market for them until around 2010, when NJoy, an Arizona company, became the industry's first darling. By 2013, e-cigarettes were a $1.7-billion-a-year business, still only a small fraction of the $90 billion cigarette business.

But then NJoy gambled on an e-cigarette that looked virtually identical to a cigarette. It was a mistake, said Craig Weiss, the chief executive who pushed the so-called cigalike strategy and now consults for Juul. As NJoy's fortuned flagged, he said he realized that people didn't want a product that looked so much like a cigarette that it still left them with the stigma of being a smoker. NJoy filed for Chapter 11 bankruptcy in 2016, later re-emerging.

Juul initially developed a product in 2010 that looked like a fountain pen and distributed it in specialty vape shops. Its sales grew to a modest $30 million by 2015.

Then the company found its current design, a sleek stick that looks like a flash drive, and largely stumbled onto a new way of delivering nicotine: it mixes nicotine with a chemical called benzoic acid. The result is that when Juul users inhale, they get a very quick and powerful burst of nicotine. This gives smokers a more cigarette-like experience, but medical researchers say it also makes the product more addictive for youth.

The company launched its new product in June 2015, with starter kits costing $35, and packs of four nicotine refill cartridges selling for $16 - each roughly the equivalent of the cost of a pack of cigarettes. According to Nielsen, sales in the first month were roughly $1,500 and reached over $1 million that December. It began a steady climb, and then experienced explosive growth in the beginning of 2017, with sales rising 627 percent in the four weeks ending June 17, 2017, according to Nielsen and Wells Fargo Securities.

The company said that toward the end of 2016 and around the beginning of 2017, it changed its social marketing campaign and guidelines to require all models to be over the age of 35.

In the last two months, Juul has removed the flavor focus and now uses only "real people" who have used Juul to switch from smoking cigarettes, the company said.

Matt Myers, president of the Campaign for Tobacco-Free Kids, said that he was prepared to be a fan of a product like Juul if it is responsibly marketed and shown to help adults quit smoking. But he cited a Centers for Disease Control and Prevention report that in 2017 2.1 million high schoolers and middle schoolers used e-cigarettes - "and the reports about high school students using Juul are rampant," he said.

Mr. Myers observed that Juul "delivers nicotine so much better than any comparable product on the market," and so its popularity means that "both the hopes of the e-cig fans, and fears of those concerned about e-cigs and kids, rise exponentially."

On Jan. 23, The Boulder Daily Camera published a front-page story about the growing concerns of local educators in Colorado about student use of Juuls.

Five days later, Carrie Yantzer, the principal at Nederland Middle-Senior High School, received an email that immediately struck her as suspicious. The writer introduced himself as Bruce Harter, a former educator working with Juul to develop an anti-vaping curriculum for schools.

[Here's why public health experts believe vaping may lure teenagers into smoking.]
"I read about the challenges you're having with Juul," Mr. Harter wrote. He offered a free, three-hour curriculum provided by Juul to discourage teens from using e-cigarettes by teaching them about their brains and giving them mindfulness exercises.

"What we've found from focus groups with teenage Juul users is that young people don't understand the dangers of nicotine addiction," the letter read. "They sometimes feel 'pushed' by friends to use e-cigarettes. We also found that they don't have operative ways to deal with stress and the emotional ups and downs of their lives right now."

Ms. Yantzer was angry. "It sounded preposterous," she said, and the company "deceptive."

She wasn't the only school administrator to get such a letter. The Boulder school district and, ultimately, the state of Colorado condemned the offer as a brand-building exercise that was tone-deaf at the very least.

"The way we see this is a fox guarding the henhouse," said Alison Reidmohr, tobacco communications specialist for the Colorado Department of Public Health. "A company that stands to profit from, and currently profit off, youth using a product can't be trusted to prevent use of this product."

Ashley Gould, Juul's chief administrative officer, said the company, because it has not built management around former tobacco-industry employees, was unaware the tactic had been used by cigarette companies. However, Juul's board of directors includes experienced investors, including Nicholas Pritzker, a billionaire whose family controlled one of the country's largest chewing tobacco companies, Conwood, which was acquired in 2006 by Reynolds American for $3.5 billion.

For its part, Juul said it was still deciding what to do with that school program. Ms. Gould said the company did not realize the curriculum would offend or that the idea harked to a tactic big tobacco companies used decades ago. "We didn't know," she said. "We should've known."

Juul has a new innovation in the works, a Bluetooth-enabled version of its e-cigarette that it hopes could push more smokers to switch without risking youth uptake. Mr. Monsees called it a "smart" e-cigarette.

The Bluetooth-equipped Juul might provide a way for adult vapers to measure their nicotine use. It also might discourage teen use by disabling the device unless it's in the presence of its adult buyer, perhaps by linking it to the buyer's cellphone. The solution would still require effective controls on sales to minors at brick-and-mortar stores and online retail outlets.

Juul officials contend their ability to offer such innovations is hamstrung by regulatory policies. The company is building a high-powered operation in Washington to help it navigate such issues. It's run by Tevi Troy, a political strategist who worked with Dr. Gottlieb, the F.D.A. commissioner, at the Department of Health and Human Services under President George W. Bush and who wrote an opinion article with him for The Wall Street Journal.

The company has also hired Jim Esquea, who was an assistant secretary at the health department during the Obama administration, and Gerald Masoudi, a former F.D.A. chief counsel.

The company is also ratcheting up its lobbying efforts. It has reported spending $450,000 on lobbying so far in 2018 - substantially more than the $120,000 reported spent for all of 2017. It also recently started a political action committee, although no donations have yet been reported. In June, Kevin Burns, Juul's chief executive, gave $50,000 to the Republican congressional leadership fund.

The centerpiece of Dr. Gottlieb's tobacco control strategy is a plan that would potentially greatly benefit e-cigarette companies, including Juul. It would require tobacco companies to reduce nicotine levels in traditional cigarettes so much that they were no longer addictive. The proposal is still in the early discussion phase, with the tobacco industry strongly opposed. But it would potentially make Juul, a potent nicotine delivery device, far more appealing to smokers.

Mr. Monsees, a Juul co-founder, says he believes that e-cigarettes are a key to reducing smoking, and can be profitable without sales to teenagers.

"Yes, I want to make money," he said. "I'm on the board with a fiduciary duty that obligates me to make money."

But he added, "The best investor return in the long term comes from more adults turning away from combustible cigarettes."

Alexandra Yoon-Hendricks contributed reporting from Washington.

A version of this article appears in print on , on Page A1 of the New York edition with the headline: Investigators Ask if Vaping Ads Tried to Hook Teenagers for Life. Order Reprints | Today's Paper | Subscribe

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Did Juul Lure Teenagers and Get 'Customers for Life'?

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The e-cigarette company says it never sought teenage users, but the F.D.A. is investigating whether Juul intentionally marketed its devices to youth. Juul is under federal investigation for marketing its discreet, flash-drive-resembling e-cigarette product to youth.

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Teenagers are struggling with anxiety more than any other problem. teens also have a harder time learning how not to be afraid. teens are also entering adulthood later than the last generation. this article is portraying generation z as disabled to the last generation because it talks about how generation z is soft and sensitive compared to the previous generation.

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Thinking about the lives of young people today and what they need most.

By Kathleen O'Brien

Ms. O'Brien is a staff editor for the Opinion section.

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Elsie Fisher as Kayla in the film "Eighth Grade." Credit Credit Josh Ethan Johnson/A24

I watched the superb movie "Eighth Grade" this week, a film about the awkward inner life of a girl about to finish middle school. Her agonies made me squirm and recall my own emotional roller coaster at that age. The mom in me wanted to let her know that everything would be O.K.

So this weekend I wanted to share some favorite recent pieces on the fraught teen years. Several I found revolved around the anxiety many teens feel. What can adults do to understand what they are going through? What should we remember as we try to guide them through rough times? These might be a starting point for answers.

Other writers were grappling with issues like racial bias and the cultural forces that contribute to school shootings. All I could think was that our young people deserve a better world than the one we're leaving them - and I hope we can create it. One of my favorites in this collection argues for lowering the voting age to 16. A little power at the ballot box could go a long way.

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Credit Anna Parini

Teenagers are struggling with anxiety more than any other problem, perhaps more than ever before, the psychologist Tracy Dennis-Tiwary writes. There's a good chance that it is anxiety that is driving teenagers (and the rest of us) to escape into screens as a way to flee fears.

There is a darker side to adolescence that, until recently, was poorly understood: a surge during teenage years in anxiety and fearfulness, the psychiatrist Richard A. Friedman writes. Largely because of a quirk of brain development, adolescents, on average, have a harder time learning how not to be afraid than either children or adults.

Also from Laurence Steinberg: We lament the delayed entry of young people into adulthood. But prolonged adolescence, in the right circumstances, is actually a good thing. It fosters novelty-seeking and the acquisition of new skills.

Josephine Sittenfeld, a photographer, was sorting through her high school bedroom and created this poignant photo essay about what she discovered. "My takeaways from a weekend visiting my former self? I was boy-crazy. I worked really hard in school. I yearned for a bigger, more exciting life."

After the March for Our Lives rally, the historian Jon Grinspan wrote about times that young Americans changed the country's politics, even in periods of bleak partisan divide. Will they do it again?

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Opinion | Weekend Reads: Those Terrible Teenage Years

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Thinking about the lives of young people today and what they need most. By Kathleen O'Brien Ms. O'Brien is a staff editor for the Opinion section. I watched the superb movie "Eighth Grade" this week, a film about the awkward inner life of a girl about to finish middle school.

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JUV consulting is staged by young people 14 to 22 who try to find out what is "in" and apply that to marketing. for example the word "lit" is not cool any more, the older audience wouldn't of known that only the people who are using the word. this article portrays generation z as intelligent and efficient because they are using what they know and applying that to real world applications such as marketing.

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Consulting firms like JÜV are helping grown-up brands talk to young people without condescending to them.

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Employees of JÜV, a consultancy firm run by teens and college kids, lived and worked in a loft-like apartment in Brooklyn for the summer. Credit Karsten Moran for The New York Times

When CJ DeLeo founded his record label, Right Coast Music, he knew that reaching teenagers would be crucial to its success. But rather than thumbing through Instagram to figure out how to talk to 10- to 21-year-olds - or, Generation Z, as the demographic after millennials is sometimes called - he reached out to JÜV Consulting.

The company is one of several new marketing firms that illuminate the inner workings of kids these days without condescending to them. How? JÜV Consulting is staffed entirely by young people who range in age from 14 to 22.

"I was honestly quite skeptical when I found out they were teenagers," Mr. DeLeo admitted. "After the first call, they blew me away. They could walk into a regular business setting with people in their 30s and 40s and be completely comfortable. They are living the demographic we were targeting."

That's the whole point. The employees at JÜV (named for a combination of the words "juvenile" and "rejuvenate") are out to teach brands, companies and nonprofits what it means to be a young person by commodifying their own quality time.

JÜV's creative director, Nico Trigo, 18, left, and the director of marketing Jacob Chang, 19, in their shared bedroom. Credit Karsten Moran for The New York Times

"Don't talk about teenagers, talk to teenagers," said Ziad Ahmed, 19, JÜV's C.E.O. and a rising sophomore at Yale (major undecided). He co-founded the consultancy firm in 2016 with Nick Jain, 19, the company's C.O.O. and a rising sophomore at Princeton and Melinda Guo, 19, who goes to Stanford and serves as a member of the board.

This summer, Mr. Ahmed, Mr. Jain and six other members of the executive team lived and worked in a loft in Brooklyn, where they would meet with clients and then just hang out. In addition to an executive team, JÜV has five senior partners, 15 junior partners and 90 consultants on staff, all of whom (it should perhaps go without saying) are paid. Their de facto informants consist of friends - and friends of friends - from around the world.

"Gen Z moves fast, and so do the trends," said Jacob Chang, 19, JÜV's director of marketing, and a rising sophomore at the University of Chicago. A big part of his job is flagging memes and whatever is catching viral fire on Twitter. "There are a lot of things coming in and out of favor," he said.

JÜV's co-founder and chief executive, Ziad Ahmed, 19, confers with Shaina Zafar, 18, the company's chief of staff. Credit Karsten Moran for The New York Times

For example, "'Lit' isn't really cool anymore," said Mr. Ahmed. "Even though a lot of us still colloquially use it, if a company did it, that's cringey. Because lit, our parents now know it." On the other hand, he said, "if you were to, in a tweet, use a word like 'hella,' no one's going to be like, that's so cringey, because that's just how we type."

"Generation Z is Generation We," said Mr. Chang. "We love sharing experiences with each other. And that's why memes have taken off, because it's like the short, shared experience of our humor."

To be clear, the JÜV team scoffs at the idea of a "Gen Z expert": anyone who pretends to speak for a generation, whether that's a peer or adult. They aren't a research firm, they say. They aren't a focus group. They are, according to Emma Himes, JÜV's 18-year-old director of development and a rising sophomore at the University of Pennsylvania, "a really diverse group of trained teen consultants who can help you."

That approach has earned them work with big-name clients like Viacom and Edelman, as well consulting gigs with smaller nonprofits and businesses. One of the company's most appealing offerings is helping clients navigate social media to avoid the kinds of pitfalls that might make them infamous overnight - or canceled, in the lingo of the day.

JÜV teens, at work and at play. Credit Karsten Moran for The New York Times

"We grew up on social media. That's kind of the way we describe it to clients," Mr. Jain said. "The vast majority of us are fluent in it."

Before the executive team disbanded this month to go back to their colleges (where they will work remotely on a part-time basis during the school year), they would host clients at their loft in Clinton Hill.

The space looked like a hangout spot from a high schooler's dreams. There was a long desk in the middle of the light-filled room, where the team plugged in their earbuds and got to work, and a comfy sectional in the corner, where the team would occasionally stop working long enough to watch The Bachelorette. There were walls covered in Post-it notes (both to organize work tasks and delegate chores among the roommates), and pool floats were flung about the space as decoration.

Credit Karsten Moran for The New York Times

For meals, JÜV employees ate a lot of pasta. They would gather together at a high kitchen table, debating the efficacy of subway ads and whether Kim and Kanye might divorce with equal passion.

Liz Toney, a JÜV client who is the head of brand and engagement for a social media start-up launching this fall, described a typical meeting:

"One minute there are Nerfs, card games and inflatable pool toys," she said. "The next our laptops are out and it's focused, brilliant conversation, and two hours of exciting brainstorming."

For a room full of students who have yet to experience the existential dread of graduating? Sounds about right.

A version of this article appears in print on , on Page ST5 of the New York edition with the headline: Things You Can Learn From Teenagers: 'Lit' Is No Longer Lit. Order Reprints | Today's Paper | Subscribe

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'Lit' Is Over, and Other Things You Can Pay Teens to Teach You

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Consulting firms like JÜV are helping grown-up brands talk to young people without condescending to them. When CJ DeLeo founded his record label, Right Coast Music, he knew that reaching teenagers would be crucial to its success.

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this article talks about common misconceptions about gen z and how the gen z workforce is not much different than millennials. one myth that was busted was that generation z workers were bad at face to face interactions. Another myth that was busted was managers could not give back feedback to Gen Z members because they are too sensitive.
this article portrays generation z as no different than there previous counterparts but at the same time bust some myths and common misconceptions they were held about generation z.

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As more and more Generation Z employees enter the workforce, employers may be concerned about adapting their workplace -- or, worse, may be wary to hire them altogether. However, Randstand's July report of 4,066 respondents, Managing Gen Y and Z in the Workplace, found that Generation Z employees aren't much different from millennials in terms of what they want and expect from a workplace.
Related: Why 'Gen Z' May Be More Entrepreneurial Than 'Gen Y'
Employers are placing a higher emphasis on workplace culture and fear that Generation Z candidates (born between the mid-1990s and the 2010s) will have a completely different mindset from that of their coworkers. Organizations, in fact, may be surprised to find Generation Z is full of quality hires they want on their team. They just have to stop believing the myths out there:

Myth 1: They're bad at face-to-face interaction.

Employers see young people constantly using mobile devices and fear that this has harmed their ability to communicate in person. They worry this addiction will carry over into the workplace and has stunted their growth to the point where they don't know how to interact face-to-face.

Fact: Almost everyone in every generation is glued to technology -- and Gen Z actually finds too much technology distracting. They especially love to communicate in person about all other forms of communication. Millennial Branding's Gen Y and Gen Z Global Workplace Expectations Study in April 2014 surveyed 1,005 Gen Z respondents and found that 53 percent preferred face-to-face communications.

Takeaway: Organizations concerned about interaction skills should attack the issue head-on. Bring candidates in for an in-person interview to truly gauge how their face-to-face communication skills rank. Gather an interview panel of a few personalities to see how well this interaction holds up in a group situation.

Myth 2: They demand new/trendy office environments.

With the new generation in mind, companies discount future prospects as they look around their traditional office spaces. After hearing stories of outdoor lounge areas, onsite baristas and break-room ping-pong tables, they wonder if Gen Z would fit well with an office that lacks such flashy perks.

Fact: These young people have bigger and better things on their minds. Beyond all office perks, they're looking for flexibility, quality in-person communication, and coworkers who will inspire their best work. According to the above Randstad survey, 41 percent of Gen Z said they hoped to work in a corporate office space.

Takeaway: Organizations should step away from the ping pong table -- the younger generation is not here for that. Try easing Gen Z employees into the office setting. Internship programs are a great way to start training them, allowing them to dip their toes into the workforce waters before things really take off.
Related: Are You Ready for Gen Z?
Myth 3: Managers can't give feedback because Gen Z members are too sensitive.

Leaders look at these "kids," thinking they have been trained to believe everyone's a winner and receives trophies at the end of the day. Those leaders feel that there's just no room for this belief system in the workplace -- where negative feedback sometimes needs to be shared so employees can grow within their positions.

Fact: We do need to share critical feedback with employees, and Generation Z's members will be the first to agree. Millennial Branding asked participants about important leadership qualities, and over half said honesty is the best policy.

Takeaway: Since this generation values both face-to-face interaction and feedback, it's best to approach them in a one-on-one meeting style. Gen Z likes to be highly involved in team situations, so it's no surprise that they'll likely perform at their best when relationships are formed. Don't be afraid to let them know where improvements can still be made -- and when they're excelling.

Myth 4: Their passion is the only thing they care about.

Young people place a lot of emphasis on their passions -- too much so for some business leaders' taste. Organizations think this will lead Gen Z employees to hop from job to job until the one matching their exact passion comes along.

Fact: Being passionate about the workplace is important, but it isn't at the top of the list for Gen Z employees. The March 2015 Way to Work Survey of 1,001 students by Adecco found that 79 percent of college students surveyed were highly concerned about securing a job in their future, making it no surprise that they prioritize job security over passion.

Takeaway: Let Gen Z employees know you see a future for them at your company by having a simple project idea box. At the end of each month, pick an idea from the box, and let the creator be the lead for the project. Nothing says job stability like, "I trust you to be in charge."

Myth 5: Gen Z is just too young.

Many think Generation Z is still too young and immature for the workforce -- and that they'll never fit in with the organization's workplace culture.

Fact: Older members of Gen Z are entering their 20s. They want to enter the workforce, starting now. So, how do you find these fresh-out-of-school candidates?
Takeaway: Co-op stints with colleges and universities can provide organizations with opportunities to prepare Gen Z to work in an office environment. Related: 5 Trends That Will Inspire and Engage Both Millennials and Gen Z
There are also invaluable online tools where companies can find quality Gen Z candidates. For example, The Chemistry Group can alter job search preferences to match the type of candidate managers are seeking. This will help companies set their sights on Gen Z candidates who will best match their workplace culture and goals.

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5 Myths About Gen Z's Expectations in the Workplace

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As more and more Generation Z employees enter the workforce, employers may be concerned about adapting their workplace -- or, worse, may be wary to hire them altogether. However, Randstand's July report of 4,066 respondents, Managing Gen Y and Z in the Workplace , found that Generation Z employees aren't much different from millennials in terms of what they want and expect from a workplace.

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This informative YouTube video by the infographic show shows the differences and similarities of generation z and millennials. One difference that gen z and millennials have is that generation z is better than millennials at multitasking. This YouTube video compares generation z and millennials, this video portrays generation z as very different and modern way of doing things while the millennials did not even have the option to do, for example, Amazon one-day delivery or online shopping.

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Millennials vs Generation Z - How Do They Compare & What's the Difference?

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This ted talk talks about how generation z deserves an apology because the previous generation left a mess for generation z. One example that Nathaniel Turner gives is that generation x ( The previous generation before gen z ) left the problem of global warming. Another problem that he brought up is that generation z is that they are entitled because they were raised and brought up with new technology their whole life. This YouTube video portrays generation z as entitled because they are raised with things that give them disadvantage and they deserve an apology.

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We Owe Generation Z an Apology Today | Nathaniel Turner | TEDxHobartHighSchool

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This educational meme states that gen z has no recollection of a world before touchscreens and technology. An example of this is that this meme states that over 90% of 12-year-old's have a smartphone or tablet. this meme portrays generation z as depended on technology and they could not live without there phones and touchscreens.

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This YouTube video by Gary Vee talks about how people are having assumptions about generation z. Gary basically says that they should see what is happening in this "Hussle class" and what they are creating on social media. Gary believes in generation z and says that we are creating great things and the people who are giving critiques should stop and pay attention.

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PLEASE Rethink the Way You are Judging the Next Generation

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This article from one of my favorite speaker talks about how social media will not ruin our generation. it also talks about previous generations and how they were scared of TV, newspapers, and even Elvis in the 50's. current technology "is not undermining real life human interaction, instead, it is exposing people for who they really are". this article is valuable because it tells us that technology exposes who people really and bust the myth that technology is going to ruin today's society.

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This article basically talks about how generation z is going to take over the economy by using social media and technology. This article portrays generation z as innovative and resourceful because they are using what they have to create more.

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If young people are the chief catalysts of cultural progress in realms like media consumption, shopping and technology, a new research firm called Wildness wants to help marketers better understand the predilections and quirks of what has become the world's most populous demographic: Generation Z.

Wildness, which defines Generation Z as audiences aged 12 to 24, may be uniquely equipped for this mission. The company was born of AwesomenessTV, a media company owned by DreamWorks Animation and the Hearst Corporation that has championed a lion's share of the digital influencers -- including Smosh, Meghan Rienks and Cameron Dallas -- that are riveting today's tween audiences.

"[Generation Z] may have just gotten the keys to the car," says AwesomenessTV's co-founder and CEO, Brian Robbins, "but soon they're going to have the keys to the economy." In a few years, these consumers will contribute $44 billion annually, he said.

In addition to working with companies to help them activate Generation Z, Wildness has conducted a nationwide study of 3,000 respondents and in-depth interviews with teens, parents and teachers in order to shed some light on this audience's practices and preferences. The study concluded that young people today see themselves as "culture collaborators" who are seeking brands, retailers and celebrities with whom they can co-create, connect with and be rewarded by.
Related: YouTube Just Divulged the Details of 'Dance Camp,' Its First Feature-Length Film
Rather than merely consuming media, for instance, they are creating it in record quantities -- including 72 hours of video uploaded to YouTube and 216,000 photographs shared on Instagram every minute.

Thus, from a marketers' perspective, the importance of honing an authentic, relatable voice cannot be overstated. "Gen X and millennials love to Instagram and Facebook because we love the filtered, posed world of social media," says Margaret Czeisler, Wildness' chief strategy officer. "But this generation is on Snapchat every single day -- multiple times a day -- because Snapchat is what's real."

The overarching lesson is that digital marketing initiatives need not be so carefully polished in the future. "The opportunity for brands is to be transparent, to get really real and to champion an experimental mindset," Czeisler said, "because this generation will really forgive your failures."

In a similar vein, traditional commercials are becoming an antiquated notion in the realm of digital media. Wildness' study found that branded YouTube videos, and YouTube videos created by brands, are preferred over traditional video ads two-to-one.
Related: Meet the Business Strategists Behind the Careers of Today's Biggest YouTube Stars
Other findings indicate that while Gen Z is glued to mobile devices (Czeisler said that one in 10 girls is engaged with her device every waking hour, and sited the #SleepingSquad hashtag on YouNow, where tweens pass out together in live-streaming slumber parties of sorts), face-to-face interaction is still highly prized. Eighty-nine percent of respondents, for instance, said that they take regularly scheduled digital breaks.

And social consciousness is also top of mind. "This generation not only embraces differences, it reveres them," Czeisler says. The top three most important social causes include animal cruelty, cyber-bullying and discrimination.

Perhaps the most interesting takeaway of all, however, is the way in which technology has not only lowered the barrier to creative expression on social media, but also in the realm of entrepreneurship.

"Sixty percent of [Generation Z] are already working in some capacity," Czeisler said, "and they don't have paper routes today -- they have Etsy stores, and they're coding. Thirty-eight percent think they're going to invent something that's going to change the world."
Related: More Than Tween Stars: How YouTube Is Steering Brands Into the Future

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Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to Be Reached.

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If young people are the chief catalysts of cultural progress in realms like media consumption, shopping and technology, a new research firm called Wildness wants to help marketers better understand the predilections and quirks of what has become the world's most populous demographic: Generation Z.

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This generation z meme portrays gen Z as dependent on their technology such as smartphones and tablets from the time that they are young. memes such as these are true because much of generation z is dependent on technology, similarly as much of the world is also dependent on technology in this high tech world we live in.