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Setting the precedence for change and modernity, the youth counterculture movements of the 1960s allowed for fashion trends to flourish in the 1970’s. But unlike the in the 1960s, Americans in the 1970s took a step back from political movements, choosing instead to focus on themselves. Many have referred to this shift as a “return to normalcy”, giving the 1970s its nickname as the “Me” Decade.

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Setting the precedence for change and modernity, the youth counterculture movements of the 1960s allowed for fashion trends to flourish in the 1970’s. But unlike the in the 1960s, Americans in the 1970s took a step back from political movements, choosing instead to focus on themselves. Many have referred to this shift as a “return to normalcy”, giving the 1970s its nickname as the “Me” Decade.

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Tight tops and loose-fitting bottoms defined fashion for both men and women during the latter half of the decade. Becoming a wardrobe staple in the 1970s, blue jeans were worn by men, women, and children across the country, coming in a variety of different styles. The popularity of bell-bottoms continued and today, the style has become representative of the decade. Women often opted for ankle-length maxi skirts and dresses with long slits on the sides that reached the thigh. Bold patterns were popular among both genders along with sports jackets, chunky sweaters, and pleated pants.

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Tight tops and loose-fitting bottoms defined fashion for both men and women during the latter half of the decade. Becoming a wardrobe staple in the 1970s, blue jeans were worn by men, women, and children across the country, coming in a variety of different styles. The popularity of bell-bottoms continued and today, the style has become representative of the decade. Women often opted for ankle-length maxi skirts and dresses with long slits on the sides that reached the thigh. Bold patterns were popular among both genders along with sports jackets, chunky sweaters, and pleated pants.

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Having been introduced in the previous decade, unisex clothing became the norm by the early 1970s. With women entering the workforce more than ever before, pantsuits and daywear with a masculine edge were popularized among youth. Women also wore skirts in a variety of lengths, often opting for tight-fitting mini skirts for everyday wear. Popularized in the late 1960s, hot pants, tight-fitting shorts with an inseam length of 2-3 inches, became a fashion go-to for young women during the first half of the 1970s.

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Having been introduced in the previous decade, unisex clothing became the norm by the early 1970s. With women entering the workforce more than ever before, pantsuits and daywear with a masculine edge were popularized among youth. Women also wore skirts in a variety of lengths, often opting for tight-fitting mini skirts for everyday wear. Popularized in the late 1960s, hot pants, tight-fitting shorts with an inseam length of 2-3 inches, became a fashion go-to for young women during the first half of the 1970s.

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Insiders met at Vivienne Westwood and Malcolm McLaren's shop on King's Road, called "Sex" in 1974 and then, later, "Seditionaries" in 1978.

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Insiders met at Vivienne Westwood and Malcolm McLaren's shop on King's Road, called "Sex" in 1974 and then, later, "Seditionaries" in 1978.

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After 1974, a series of looks followed without constituting a single unified style. In 1975 there were caftans and the Chinese look with short quilted jackets. In 1976 the Middle Eastern look dominated, with tunics over harem pants, and, later, the layered look. A master of the folklore mixture was the Japanese designer Kenzo (Takada), whose Parisian boutique "Jungle Jap," had a decided influence. Mainstream fashion, on the other hand, was rather conservative, featuring the umbrella-pleated (or gored) skirt, which came to just below the knee.

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After 1974, a series of looks followed without constituting a single unified style. In 1975 there were caftans and the Chinese look with short quilted jackets. In 1976 the Middle Eastern look dominated, with tunics over harem pants, and, later, the layered look. A master of the folklore mixture was the Japanese designer Kenzo (Takada), whose Parisian boutique "Jungle Jap," had a decided influence. Mainstream fashion, on the other hand, was rather conservative, featuring the umbrella-pleated (or gored) skirt, which came to just below the knee.

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Pullover sweaters featured witty motifs like trees, houses, or cars.

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Pullover sweaters featured witty motifs like trees, houses, or cars.

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Polyester was the material of choice and bright colors were everywhere.

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Polyester was the material of choice and bright colors were everywhere.

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Hair was long and softly waved or rolled into corkscrew curls. False eyelashes or painted-on lines magically conjured star-eyes.

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Hair was long and softly waved or rolled into corkscrew curls. False eyelashes or painted-on lines magically conjured star-eyes.

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This video is a simple slideshow featuring over 40 pictures of women wearing 1970s dresses. These pictures were taken from catalogs from the 1970s so you know it's authentic. To learn more about the history of 1970s fashion visit www.retrowaste.com

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Feminists spoke of the "liberated bosom." 

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Feminists spoke of the "liberated bosom." 

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In the 1970s, the peacock revolution leads to the rise of loose-collared culture. Deconstructed tailoring (leisure suits, et al.) takes rise and floppy collars rule.

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"Do as you will," was the fashion motto of the early 1970s. The ideal of the hippies, "we are all equal," set the tone for unisex and folklore looks.

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"Do as you will," was the fashion motto of the early 1970s. The ideal of the hippies, "we are all equal," set the tone for unisex and folklore looks.

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cloth became a very popular choice of fabric for men’s shirts.

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cloth became a very popular choice of fabric for men’s shirts.

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By the late 1970s the pant suit, leisure suit and track suit was what the average person was sporting

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By the late 1970s the pant suit, leisure suit and track suit was what the average person was sporting

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normal to see a man in low-rise bell bottoms and platform shoes. 

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normal to see a man in low-rise bell bottoms and platform shoes. 

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The 1970s were basically like the late 60s and early 80s in terms of fashion. It changed dramatically throughout the decade, but there are a lot of good costume pieces to be had:

Bell bottoms

Tight t-shirts - Think That '70s Show: you would always see Kelso and Fez in super-tight shirts with flared pants.

Platform shoes - Like, 2 inches or more.

Revealing dresses - Disco dresses often featured open backs and plunging necklines.

Suits - Suits, everywhere! Pants suits, jumpsuits, track suits, you name it.

Flower power - Still rocking those super bright patterns in this decade.

Hair and makeup was pretty diverse. On one side, there were the feminists who opted for the natural look. On the other side, there was disco: The bigger, brighter, and flashier, the better!

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The changes kept on coming and by 1972 it was normal to see a man in low-rise bell bottoms and platform shoes. This outfit would have been heartily laughed at just ten years before.Men’s clothing got tighter and tighter. A large portion of the clothes from this era were made of polyester or a blend of cotton and polyester. Later in the decade, velour and terry cloth became a very popular choice of fabric for men’s shirts.

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The changes kept on coming and by 1972 it was normal to see a man in low-rise bell bottoms and platform shoes. This outfit would have been heartily laughed at just ten years before.Men’s clothing got tighter and tighter. A large portion of the clothes from this era were made of polyester or a blend of cotton and polyester. Later in the decade, velour and terry cloth became a very popular choice of fabric for men’s shirts.

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Polyester was the material of choice and bright colors were everywhere. Men and women alike were wearing very tight fitting pants and platform shoes. By 1973, most women were wearing high cut boots and low cut pants.

Early 1970s fashion was a fun era. It culminated some of the best elements of the 60s and perfected and/or exaggerated them. Some of the best clothing produced in the 1970s perfectly blended the mods with the hippies.

Just when it seemed pants couldn’t flare any more (bell bottoms, anyone?), the flare was almost gone. By the late 1970s the pant suit, leisure suit and track suit was what the average person was sporting. Every woman had a cowl neck sweater in her closet and every man had a few striped v-neck velour shirts.

Tunics, culottes and robes were also very popular. Sometimes it’s hard to tell which dresses were meant to be worn at home, and which ones were for a night on the town.

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