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1) Analyze the value chain of AutoSock: main partners upstream and downstream.

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1) Analyze the value chain of AutoSock: main partners upstream and downstream.

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What is the core activity of AutoSock? Which functions did AutoSock choose not to do?

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Provide your answer summary here

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2) What collaboration strategies does AutoSock pursue in its business plan?

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2) What collaboration strategies does AutoSock pursue in its business plan?

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Analyze complementary assets and the value chain.  Analyze in the light of Teece model.

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We would place both KoSa GmbH and Teletextiles AS in the production segment of the value chain.
Hareide Designmill goes under marketing in the value chain.

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3) Carry out a brief analysis of industry attractiveness (Porter’s five forces):

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3) Carry out a brief analysis of industry attractiveness (Porter’s five forces):

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- Its ‘horizontal competition’: the threat of competitors, substitutes and new entrants.
- Its ‘vertical’ competition: supplier power and customer power.

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Provide your answer summary here

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4) Analyze how AutoSock builds its competitive advantage: 

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4) Analyze how AutoSock builds its competitive advantage: 

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- Is it a cost leadership or differentiation strategy?
- What can you say about AutoSock’s logistics strategy?

- Try to find out how the Value Curve for AutoSock’s industry looks like

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Provide your answer summary here

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5) How AutoSock does protect its intellectual property?

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5) How AutoSock does protect its intellectual property?

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6) What is AutoSock’s VTC (value to customer) proposition? 

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6) What is AutoSock’s VTC (value to customer) proposition? 

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Protecting the existing patents and expanding the patent and trademark coverage is essential to AutoSock. Therefore they have filed applications for patents in 11 territories (including Europe, North America, Japan, China among others.)
By pursuing the patents, they want to reduce the potential for copycat products.
One of the key points that their patent is covering is the special textile fibers used in the product.

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Increased braking effect and maneuverability in hazardous conditions. Easy to mount, does not take a lot of storage space and more comfortable to drive with than chains. It is also easy to clean.
Additionally it is reasonably priced for car owners, who pay little less for it than existing solutions on the car accessory market.

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- AutoSock creates tires made with a special textile against the ice and snow on roads.  

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- AutoSock creates tires made with a special textile against the ice and snow on roads.  

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the main partners are :
- Kosa GmbH
- Tele Textile AS, Hareide Designmill

The distribution Channel are :
"Accessories", "Petrol, Gas", "OEM", "Web"