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Getting a Record Deal By Posting to Social Media

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Getting a Record Deal By Posting to Social Media

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Linked below is the video that got Justin Bieber noticed back in 2009. This video of Justin singing was seen by Scooter Braun, who is now Justin's manager. Justin was signed to a label and moved from Canada to LA where his career would take off. Social media has created a place where people can showcase their talents in hopes of being noticed by the pop industry. Other celebrities that started out on social media include Shawn Mendes, The Weeknd, Alessia Cara and Madison Beer.

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With You - Chris Brown Cover - Justin singing

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In the past we would read about our politicians latest antics in the paper, hear it on the radio or see it on T.V,. Now politicians have their very own Twitter accounts we can follow to know exactly what they are up to. Donald Trump's Twitter is linked here because he is widely known as an impulsive tweeter. He tweets what ever is on his mind, even if it is not in anyone's best interest. His shocking tweets have scored him over 50 million followers while Justin Trudeau has just over 4 million. Since world leaders are now creating social media accounts it allows us to have more of an open communication with them and leaves more room for discussion.

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Tweets by realDonaldTrump

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Social Media: Putting the Pressure on Pop Culture

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Social Media: Putting the Pressure on Pop Culture

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As social media grew popular, television personalities noticed and jumped on the train. Talk shows like Jimmy Fallon, Jimmy Kimmel, Conan and the Ellen show has all created YouTube channels. They post their episodes daily and rack in hundreds of millions of views. Some YouTubers are not happy because they feel talk show hosts are taking away from the concept of YouTube, where everyday people can make a living. Television personalities are aware of the fact that young people do not tune into cable T.V and are getting most of their content from YouTube, so that's exactly where they headed.

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There was a time when all of the secrets for how to capture an audience with online video were held by home-grown creators on YouTube. But as I have delved into my project for "Rediscovering Online Video" one thing has become clear to me. Late Night talk shows in particular have not only learned from those creators, but they are taking over the online video scene.

Late Night Television on YouTube: Billions of Views

The YouTube channel for Conan O'Brien's show CONAN just passed the 2 billion total views mark this past month. That may sound impressive, but consider that Team Coco is only the third highest total among Late Night shows, with the leader in that category coming from The Tonight Show. Jimmy Fallon's show has accumulated over 4.4 billion views to date and of the 8 channels I looked into for what I would consider Late Night, they combine for over 28 million subscribers. While their combined total pales in comparison to PewDiePie, who has the most subscribed to channel on YouTube, it's their recent view counts and ability to gain exposure that are the most impressive to me.

YouTube's most subscribed to channel, PewDiePie, generated over 224 million views in December, "The Tonight Show" pulled in even more views with over 263 million in the same time span. To that, add the other 7 shows on my list and you're talking nearly 650 million views on YouTube that can be attributed to the top late night shows in December alone.

How Late Night is Engaging Viewers on YouTube

To me, the most important thing that Late Night shows have done is package their content in ways that fit the platform. They aren't posting their entire show on any one platform for viewers to consume. I'm going to focus on YouTube, but on every video platform where they are active, they post the most entertaining clips from their shows, trimmed down for easy consumption.

I'm constantly finding them on the front page of YouTube whether I'm browsing with my personal account or as part of the " Rediscovering Online Video " project, which omits any past viewing history. This tells me that they are either paying for space on the front page, or they are getting the right mix of views and meta data to propel them to the front page. Take the time to properly title your video, give it relevant tags and a solid description box. I can't seem to scroll down the front page or the trending page without coming across multiple titles from at least one of these channels.

And this strategy seems to be paying dividends for the video marketing/advertising teams behind the shows. Not only is the content generating huge view counts (via paid promotion or otherwise), but viewers are engaging with it, which is arguably the more important metric. And according to exclusive data from Tubular, Fallon, Kimmel, and Corden are resonating with the public via online video, and are attracting enormous amounts of views, likes, and shares.

How Collaborating with Stars is a Winning Formula

Here at ReelSEO, we always talk about how collaborating can bring further success for creators and that's all that these Late Shows do. Their entire format is built on collaborating with trending talent. Conan O'Brien just saw some great success in his gaming video with players from teams in the Superbowl and James Corden got a massive boost in views and subscribers from his carpool karaoke video with Adele:

Specific to James Corden, his videos are getting a boost not only from the talent he is working with, but his team recognizes which videos will likely see the greatest success and they post a primer video before they come out. This not only drives viewers to watch the original broadcast on television, but keeps dedicated online viewers coming back to see the videos once the final versions are posted.

TV Content and YouTube Best Practice

Tonight Show has apparently been reading the YouTube Playbook and it shows in both their views and subscriber counts. Much like the talented creators who pioneered the platform, the channel has a channel trailer, which is in contrast all of the other Late Night channels I looked at for this article except one. This helps convert casual viewers into subscribers and increases the likelihood that they see future content.

In watching The Tonight Show's content, I also noticed that their videos always end with Jimmy Fallon in an end slate that points to a curated playlist of his best content, a playlist for further content from the same episode and a call to subscribe to the channel. As of matter of fact all of these Late Show channels finish their videos with an end-slate with calls to action and/or more content and a couple of them go one step further and have their host actually voice the end slate. I find these to be the most personal and compelling. Knowing that they took the time to actually voice their end slate shows they care about the performance of their channel.

Realize that these shows have whole teams behind them, pushing them forward. If you have a team as well, count yourself lucky. You may not be able to do everything these channels are doing. In the end it is and will always be about the content. There are things you can do to put mediocre content in front of viewers, but unless it is compelling on some level, it won't catch on and will be a waste of resources. If all you do is focus on making the best content you possibly can, that's step one.

These channels put out a lot of content on a regular basis. Take a chance with a new idea, you can never be certain which things will resonate best with viewers. The content that works the best for these channels is usually timely, relevant, in collaboration with a popular star and of course entertaining.

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Late Night Television's Takeover of YouTube

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There was a time when all of the secrets for how to capture an audience with online video were held by home-grown creators on YouTube. But as I have delved into my project for "Rediscovering Online Video" one thing has become clear to me.

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Social media has allowed not only fans to give their opinions on artists but it has also given artists the ability to give their opinions on fellow artists. With the uprising of social media a new phrase has become common, "Twitter Beef". Twitter beef is what one would call twitter drama or a twitter feud. This occurs when a celebrity responds to another celebrity's tweets or directly tweets at them in a negative way. Fan's find this entertaining and some may think it is just for publicity. Either way, it is a new part of pop culture that can be quite entertaining.

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For the most part, celebrities on Twitter are terrible at handling criticism - especially if it comes from other celebrities. Any perceived shade that comes their way is liable to start earth shattering, ocean boiling, beef. While a lot of actors and musicians try to stay busy, some celebs spend all of their online time embroiled in twitter feuds. You wouldn't be wrong if you thought that they were using the celebrity twitter fights as a means of getting free publicity. Although some Twitter fights seem like they would have happened regardless of the medium, and it's probably better that it happened in 140 characters on the Internet instead of at a club in person. That being said, some of the online beefs have spilled over IRL, where things tend to get physical. These celebrity Twitter beefs are like a car crash - you can't look away.

As you'll soon find out, some of the celebrities that are catalogued on this list are seasoned pros at the art of the Twitter fight. They can duck and run, or lash out like a prizefighter - all in a string of 140 character posts. Each celebrity has their own style when it comes to Twitter beef. If you're Kanye, you don't even let your opponent get a word in edge wise, and if you're Donald Trump you make the craziest statement you can think of and let your opponent do the rest. Take a look at the most entertaining celebrity twitter feuds and find out which style you prefer.

.@realDonaldTrump are you drunk when you write these tweets? Or does that foam you spray on your bald head make you high?
- Russell Brand (@rustyrockets) October 16, 2014

We don't know why Donald Trump started beef with verbose comedian Russell Brand, but things got real immediately. Basically Trump dumped on Brand out of nowhere, not expecting Brand to start linking to articles about Trump's terrible business league. It was kind of like watching a child box with Mike Tyson.

Diplo seems kind of like a jerk, but he's a millionaire EDM producer so what do you expect? When he hopped online to ask the world to give "Taylor Swift a booty," Swift's friend Lorde wasn't even about to have any of Dip's cheeky misogynist BS and shut the super producer down.

Piers Morgan writes that I didn't recognise him in a restaurant in New York.I did.I just didn't want to speak to someone I truly detest
- John Cleese (@JohnCleese) June 5, 2015

It's safe to say that no one likes Piers Morgan, the stuffy, verbose, one time host of Piers Morgan Live. But one person who really hates Morgan is Monty Python member John Cleese. These two argumentative Brits got into it on Twitter, and by the time Morgan brags about being in the Entourage movie the whole thing becomes as sad as it is entertaining.

First of all, yikes. For some reason, Amanda Bynes started going after Rihanna on Twitter, and when Rihanna clapped back, Bynes got weirdly racial and started calling the "Diamonds" singer a dog. As of 2016, Rihanna is doing fine and Bynes is probably somewhere wearing a tinfoil hat.

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The Most Entertaining Celebrity Twitter Feuds Ever

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For the most part, celebrities on Twitter are terrible at handling criticism - especially if it comes from other celebrities. Any perceived shade that comes their way is liable to start earth shattering, ocean boiling, beef. While a lot of actors and musicians try to stay busy, some celebs sp...

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Logan Paul is an internet personality with over 17 million subscribers on YouTube. He has become a household name within millennials. Early 2018, social media was outraged by a video Logan posted to his YouTube channel. The video was titled: "We found a dead body in the Japanese Suicide Forest" and indeed in the video Logan filmed a dead body he found in the forest. Logan is a comedian and is known for making light of situations that are serious, but this is where people were drawing the line. Fans were infuriated by his lack of discretion. . Logan later released an apology video. Social media has allowed stars to be held accountable for their actions, People are able to share their opinions regarding pop controversies, making pop icons more likely to be more careful with what they decide to say or do.

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YouTube star Logan Paul sorry for video showing dead body

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Logan Paul posted a video titled "We found a dead body in the Japanese Suicide Forest..." which showed footage of what appeared to be a dead body. It was filmed in Aokigahara, a forest located at the base of Mount Fuji.

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YouTube is ranked #2 in the world for most active users on a social media website. it has given celebrities and creators a platform to post their music videos, movie trailers, and vlogs. Attached to this post is the video for the song "Despacito" by Luis Fonsi and Daddy Yankee. With over 5 billion views this music video is the most viewed video in the world. YouTube has allowed viewers to watch and listen to any song they want as many times as they want. Before this website consumers had to patiently wait to watch their favorite music videos until it was on T.V. YouTube has changed the way viewers consume videos shared by the pop culture industry.

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Social Media Allowing Pop Stars Access to World Issues

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Social Media Allowing Pop Stars Access to World Issues

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Social media is allowing pop stars to speak out about what they are passionate about. I shared an article below where Justin Bieber is sticking up for a bullied student named Keaton Jones. Keaton shared a video discussing the bullies he has to face daily, and it caught Justin's eye. Justin took to Instagram and shared a video dedicated to Keaton. He called Jones a "legend" and a "boss", uplifting him through a hard time. Recently, almost ever celebrity has been sharing posts regarding the immigrant children being taken from their families. Kendall Jenner, Jennifer Lopez, Hillary Duff and many more have taken to Instagram and Twitter to share their thoughts on the matter. Social media has given pop star their own platforms tot speak on world issues.

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Justin Bieber is using his massive platform to speak up for others. The pop superstar took to his Instagram, a platform with 94.6 million followers, on Sunday night (Dec. 10) to share words of encouragement with Keaton Jones -- a Knoxville boy who emotionally shared his experiences with bullies.

Bieber first posted two videos back-to-back to his Instagram story saying, "Keaton, you're a damn beast. You're a boss. You're a legend. Screw those kids! Those kids are a bunch of turds. Dude, first of all, Keaton, you are a legend. You're a beast. You're a boss. You're an icon. But I just want to say you're inspiring so many people with your message and your authenticity and your realness."

Shortly after, Bieber posted a permanent video to his Instagram where he continued to show impassioned support for Keaton. "The fact that he still has the sympathy and compassion for other people when he's going through it himself is a testament to who he is, and this kid is all-time. He's a legend. Go check him out. His name is Keaton."

Bieber re-posted Keaton's video and captioned it with: "You got a friend in me Lil bro! Hit me on DM and we can chat!!! Love you buddy!!"

In the video, Keaton asks, "Why do they bully? What's the point of it? Why do you find joy in taking innocent people and finding a way to be mean to them?"

Check them both out below.

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Justin Bieber Sticks Up for Bullied Student Keaton Jones: 'Love You Buddy'

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Justin Bieber is using his massive platform to speak up for others. The pop superstar took to his Instagram, a platform with 94.6 million followers, on Sunday night (Dec. 10) to share words of encouragement with Keaton Jones -- a Knoxville boy who emotionally shared his experiences with bullies.

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Below I have attached TMZ's twitter profile. I linked the entire profile instead of a single tweet because I feel every tweet on their page exemplifies how pop culture is exploited by social media. Before social media, celebrity gossip and news was shared on television and magazines. It was easier to avoid the drama that happened in Hollywood. Now a days it is close to impossible as people have made it their job to expose celebrities via their twitter accounts. TMZ is the most well known celebrity news platform on the internet. They are notoriously known for their negative press, often putting celebrities in a bad light. For example, today TMZ posted a video where you can see Kylie Jenner got her daughters ears pierced. They posted this knowing there would be negative feedback and angered viewers. Social media attention is not always good attention. With the invention of Twitter, rumors and gossip spread like wildfire thanks to retweets. Pop culture was able to stay relevant thanks to celebrity news shows and radio shows. Now, social media is the number one way people are consuming their celebrity gossip. Celebrity news is generated so quickly now that today alone TMZ has posted 30+ stories.

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"It's not easy becoming an Instagram influencer."

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"It's not easy becoming an Instagram influencer."

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This article discusses how one becomes an Instagram influencer. An Instagram influencer is someone who shares their life and engages with their followers regularly. Influencers can fall into various categories such as fitness, modeling, comedy, or even food. Some influencers have become so famous from their social media platforms that they have toured so that their fans all over the world could meet them in person. This is a job title that did not exist just a decade ago. With the rise of social media, the most followed accounts are becoming celebrity figures. Influencers are changing the way pop culture functions because in the past people dreamed of appearing on television or being heard on the radio in order to get famous. Now, people can build a fan base right from their cell phone.

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Instagram has become the best platform for tons of people to share content with their followers and it even helped create a new job description, a social media influencer. We all know those Instagram accounts that post the best photos that make us constantly jealous.

Yup, those are social media influencers. Whether it be makeup, travel, fashion, food or fitness there's an influencer for anything that you're interested in. If you're passionate about one of these fields and you've been wondering how to turn this passion into an actual job, I'm here help.

It's not easy becoming an Instagram influencer. It takes a lot of hard work, trial and error and hustling to get there, but once you do it's a pretty amazing feat!

Travel Influencer 🌴

Makeup Influencer 💄

Food Influencer 🍕

For Travel Influencer 🌴 Click "NEXT"

Mia Shabsove Graduated with a Biology degree from Concordia University in Montreal but somehow ended up here! My passions include eating pasta for every meal, squealing at every pug I see on the street, taking naps in hammocks, and rewatching episodes of Friends on Netflix. Follow my life adventures on Instagram: @miashabsove

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Instagram has become the best platform for tons of people to share content with their followers and it even helped create a new job description, a social media influencer. We all know those Instagram accounts that post the best photos that make us constantly jealous. Yup, those are social media influencers.

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Bella Thorne: "Instagram Is a Full Time Job"

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Bella Thorne: "Instagram Is a Full Time Job"

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This video contains a quick summary of how actress and singer Bella Thorne makes a fortune off of her instagram posts. Bella Thorne recently filmed a documentary called "Inside the life of Bella Thorne" with Vogue where she describes just how much social media has aided her financially. Bella Thorne was previously a child star on Nickelodeon, her mother had been taking all of her earned cash for herself leaving Bella with nothing. When Bella turned 18 she decided to take to Instagram and see if she could make a living. Bella quickly gained millions of followers and is making anywhere between 10-20 thousand dollars per post. Companies will pay thousands to have their product featured on a well known star's social media page. Bella is just one of many celebrities to make some quick cash off of their platforms. Selena Gomez, Ariana Grande, and of course the Kardshians are regularly promoting companies on their Instagram and Snapchat platforms. This is introducing a whole new source of income to well known celebrities, perhaps making pop stars the richest they've ever been up to date.

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Bella Thorne Makes THIS Much On Instagram & Defends Instagram Being a "Job"