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Nowadays, perfume marketing is very common in national midia. Trends Like Jequiti have a lot of view, and a big market in Brazil

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I believe that nowadays perfumes in Brazil receive a great media around them, in commercials with celebrities to attract attention. However, there is a large number of Brazilians who prefer to buy imported perfumes, for quality and price. Now, they are at an extremely high price, which makes accessibility difficult

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Nowadays the advertisement of perfume uses famous people to earn more money. We think that the best way to make a good advertisement is including famous people with thing that is cool for the society and inclusion with other people

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Nowadays, the perfum marketing, is doing so many propagandas, they say you need they products for stay happy and beautiful, but, they wrong, they just do you think "If I buy more, I going to be more beautiful and happy", and they can't keep this promises.

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We can discover a lot of perfumes by their advertisements on TV, news, websites... and most of the times sexual references are related to the perfume, so then people can relate perfume to pleasure. But people will be certain if they like a perfume or not when they smell it. So, the essences will be discovered by us just when we smell the perfume.

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Nowadays, in Brazil, we see in the television internation perfume's ads, is rare we see perfumes made in Brazil in the tv, is easier to see people selling brazilian products.

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Nowadays the perfume market in Brasil have an importance in television, with their ads and all, but the brands aren't so famous around the world.

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In my point of view, it is really nice to know that our brain connect the smell and the aromas on memories.  Because  sometimes I smell some odor and I remember the times when i was in the kindergarten or a trip. 

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In my point of view, it is really nice to know that our brain connect the smell and the aromas on memories.  Because  sometimes I smell some odor and I remember the times when i was in the kindergarten or a trip. 

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Fernanda Sabino

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Nowadays, perfume marketing in Brazil is great, but all are very expensive and only a few peaple can buy them. Perfume advertisements show flirting situations to promove the products and in my opinion does not make no sense. Perfume make success in all the world.

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the perfume industry for me is over because is just a smell and is not essential for the people.
the industries nowadays say that you have to buy their products to be happy but this is not true

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In television commercials, we often see perfume ads that usually don't have an objective idea of the product. What are they marketing then? The publicists look for exposing what the scent could make it's buyer feel. The images transmitted talk about luxury (a lot of things in gold and expensive car are common) or a craving for passion or sex (a mini story about a "beautiful rich" woman that makes eye contact with a man in a party full of "beautiful rich people" like them and they flirt forever until the commercial ends). But these ads usually aren't brazilian, they just change the narration for a "sexy" voice of an brazilian person.

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Goba: Nowadays, a perfume had his market made by appearing on novels or being used by football players and actors. Some great ideas is to made a promotion, for example, of buy one and get 2 or using some images of famous Brazilian people.
Sigolo: i think that the marketting in Brazil speaking of perfumes is focused on crush and love.
An idea for marketting that i think is a good shot is a propaganda using brazilian rappers and other brazilian musicians to value our culture and our people.

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Nowadays, Brazil’s fragrance market has remained resilient through the country’s economic crisis. Brands are now focusing on new ways to make the segment more dynamic, using — for example — human feelings, like desire for something(sexual, etc), angry, mistery, etc. Also, it is a great idea to create a perfume commercial and is not only used here in Brazil.