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from the group tutorial it is apparent that we start this off with a clear idea of our own strengths + what we want to achieve in this project.

to respond to this i am going to

reflect on previous project; where were the successes? the failures?

consider working collaboratively - who is most comfortable taking a 'curator' role? what am i comfortable curating?

acknowledge my own + the groups strengths

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today we have been discussing the possible avenues that we could explore for this project, as we have decided to rethink/suspend our initial response to lgbt discrimination laws to make room for new idea generation.

we have been:

brainstorming taglines + phrases (reminiscent of brands + campaigns like fckh8)

brainstorming possible points of view; ie; spreading positive messages, news, and statistic or looking on the heavier side of things

looking into previous LGBT campaigns; what their messages were and how they apply them to a campaign: infographics, social media presence, interacting with public

i spent a while spitballing ideas to the group for possible directions.
i think that a campaign focusing on lgbt history + important lgbt figures would be interesting, as it would be a way to explore each of our styles and skills if we were each allocated an inspiring figure or two.
i am struggling to think of a message - what we are aiming to bring to light. a lot of LGBT campaigns i've looked into have had a specific point - a recent stonewall campaign was looking at the unhealthy attitudes and language towards people of the LGBT community.
https://www.stonewall.org.uk/our-work/campaigns/unhealthy-attitudes

i think at this point it would be important to narrow down our tone + message as it means we can develop a consistent + appropriate visual language for later on in the project.

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did a pretty bad initial design using the pride flag colours

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after deciding on our theme - LGBT discrimination laws - we decided to allocate a continent to each person so we could explore the cultural and social differences between each part of the world.
i was assigned the americas, and am going to be researching the various laws, situations, and cases that relate to the protection (or lack thereof) in the various states and countries.

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the brief: produce an awareness campaign

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the brief: produce an awareness campaign

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opportunity to work collectively

engages audience with clarity of message

for this project we have been put into small groups with the intent of curating a collaborative campaign for a randomly chosen 'awareness day'.
my group have been assigned the 'zero discrimination day', a movement which aims to bring to light the various forms of discrimination that people face.

previous campaigns:

2014: discrimination

2015: open up, reach out

2016: stand out!

2017: rights to health

2018: what if?

2019: to change laws

2020: women and girls

after mind-mapping our best skills, we began brainstorming what theme we are going to choose for our own campaign. looking back on the previous years, we noted that LGBTQ rights + discrimination laws have not been covered explicitly by the foundation.