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Why do you need this drink?
Why do you need to buy the starter instead of buying bottles off the shelf?

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Q1: What role does failure play in innovation?
A: Teacher, Reviewer
Q2: What hinders us from accepting failure?
A: KPI

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Discuss in your group:
1. What role does failure play in innovation?
2. What hinders us from accepting failure?

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No responsibility without ownership.

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Bubble tea craze... at one time it was at every corner, all fizzled off.

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Bubble tea craze... at one time it was at every corner, all fizzled off.

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In the 1980s, just as anti-smoking campaigns were heating up, RJ Reynolds put $325 million into a new product: smokeless cigarettes.

They didn't work, and people weren't buying them — so four months later, they were gone.

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Too hot for its time

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One of Samsung's biggest failure when their Note 7 started exploding, causing concerns everywhere, including airline industries.

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share bikes started of great but many companies didn't last long

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share bikes started of great but many companies didn't last long

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then comes Google Meet due to COVID-19!

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Whatsapp is probably more user-friendly with lesser background interruption noises.

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It was probably too advanced for its time.

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- a lack of success in doing something

- the fact of something not working as it should

Criteria to be in the Museum of Failure according to its curator, Samuel West:
"It was an innovation and it was a failure. A failure is a deviation from its desired outcome."

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What else do you think belongs here? Feel free to add them all!  Don't forget to add wall notes. Analyse the failure based on:
1. Hype Level
LOW
MEDIUM
KARDASHIAN
2. Failure Proportion
MODERATE
MASSIVE
EPIC
3. Cost to Company
SO-SO
PAINFUL
RIP

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Dubbed the “Virus Vanguard”, they were a group of five “superheroes” who were supposed to galvanise the country in its fight against the Covid-19 pandemic. But the campaign was launched on Monday (April 20) to mixed reactions, going viral but not necessarily in a positive way.

By 11pm, the article introducing the superheroes on the Government website gov.sg had gone offline. In a Facebook post at around 11.30pm, the government communications portal stated that the Virus Vanguard is “undergoing a review”.

“We have received quite a lot of feedback on the characters and we will be reviewing them. We are sorry if we offended anyone,” the post stated. “As this is the first time we are exploring this content format, we appreciate your patience.”

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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Covid-19: Comic superheroes campaign fails to take flight, Govt says sorry 'if we offended anyone'

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SINGAPORE - Dubbed the "Virus Vanguard", they were a group of five "superheroes" who were supposed to galvanise the country in its fight against the Covid-19 pandemic. But the campaign was launched on Monday (April 20) to mixed reactions, going viral but not necessarily in a positive way.

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Trump University (also known as the Trump Wealth Institute and Trump Entrepreneur Initiative LLC) was an American company that ran a real estate training program from 2005 until 2010. It was owned and operated by The Trump Organization. A separate organization, Trump Institute, was licensed by Trump University but not owned by The Trump Organization. In 2011, amid multiple investigations, lawsuits and student complaints, it ceased operations. It was founded by Donald Trump and his associates, Michael Sexton and Jonathan Spitalny, in 2004. The company offered courses in real estate, asset management, entrepreneurship, and wealth creation.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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The reformulated Coke was introduced in April 1985. In 1992, it was renamed Coke II. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"The Newton is a series of personal digital assistants (PDAs) developed and marketed byApple Computer, Inc. An early device in the PDA category it was the first to feature handwriting recognition. Considered technologically innovative at its debut, but a combination of factors, some of which included its high price and early problems with its handwriting recognition feature, limited its sales. This led to Apple ultimately discontinuing the platform at the direction of Steve Jobs  in after his return to the company." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"Kin was a short-lived mobile phone  designed for users of social networking  Microsoft described the phones' target demographic as men and women between ages 15 and 30. Microsoft invested two years and about US$1 billion developing the Kin platform." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"It is remembered for the one model it produced — the stainless steel sports car featuring gull wing doors.   The lack of demand, cost overruns, and unfavourable exchange rates began to take their toll on DMC's cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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"Google Glass is a brand of optical head-mounted display designed in the shape of a pair of eyeglasses. It displayed information in a  smartphone-like, hands-free format. The headset received a great deal of criticism amid concerns that its use could violate existing privacy laws.

On January 15, 2015, Google announced that it would stop producing the Google Glass prototype, to be continued in 2017 tentatively. In May 2019, Google announced the Google Glass Enterprise Edition." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"Made of rigid plastic, this 1990 mask only comes in one size. The shocks are set up to “exercise” your face and reduce wrinkles. Many of us search for a facial product that will help reduce the look of aging and leave us looking refreshed and youthful. This one simply leaves us with nightmares." - plaidswan.com

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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Free to internet users, a cat-shaped handheld barcode reader to open a URL by scanning a barcode on a printed matter. "CueCat isn't worth installing and using, even though it's available free of charge ... In order to scan in codes from magazines and newspapers, you have to be reading them in front of your PC...  fails miserably. Using it is just unnatural and ridiculous... ."  WSJ, 2000

"...not solving a problem... feeble business idea" Spolsky, 2000

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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"The original Peek was an email-only mobile device that came onto the market in 2008 with promise. Then a year later, they came out with Twitter Peek, a Twitter-only device which ended up being a dud.

It didn’t solve any problems, only created them." - Medium

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"A coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: MASSIVE
Cost to Company: PAINFUL

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"A consumer-level analog-recording and casette format of magnetic for video. Its competitor VHS could record for 2 hours against its 1 hour bu tit launched in spite of the product inadequacy." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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Dolls which uses speech recognition  technology in conjunction with a mobile app to recognise the child's speech and have a conversation. The doll uses the internet to search what the child said which then answers with what it collected online. The doll is banned in Germany as an illegal surveillance device.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"The N-Gage was a smart  smartphone combining features of a mobile phone and a  handheld game system. N-Gage attempted to lure gamers away from the Game Boy Advance by including telephone functionality. This was unsuccessful, partly because the buttons, designed for a telephone, were not well-suited for gaming. The original N-Gage was described as resembling a taco, which led to its mocking nickname "Taco phone" - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP