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Swimwear and loungewear brand, basically your go to holiday's brand, manufacturing only with recycled fibers such as Econyl (for swimwear) and organic certified cotton and linen based fabrics with a long term goal to transition to alternative cellulose based fabrics that are not resource exhausting as cotton is nowadays; this seedling's of a brand goal is to operate mainly online on pre sales in order to reduce an overload of physical stock and its passive costs, as well as cut pollution while shifting into a slow fashion system, helping us reevaluate our fashion choices.

Design for the future: design with the possibility of extended use of garments due to adaptability to changing body size.

Even though we'd still be producing clothes, it would be in a very conscious manner, choosing fabrics with the least ecological impact possible and caring for the working conditions of people making it.
I've always dreamed of a very inclusive brand, with a variety of sizes to fit many shapes, no size discrimination.

In the marketing area, we'll do many campaigns to educate the consumer about our commitment to address the need for improving the way we collectively act regarding fashion.
Also, aim to collaborate with magazines and media to spread the word about the possibility of a different fashion business, one that doesn't actively year after year consume so many natural resources with devastating outcomes.

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Area in the shop created with the purpose of putting second hand clothes back in circulation, on a friendly price range.
For those garments that are in bad shape, or perhaps have peeling from being worn out, we could organize a series of workshops for adults and children on how to recycle natural fibers, compost them and so on.
It's very important to educate from a very young age the need to respect nature and to give in return for all that we take.

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The unmet need of women out of the usual size range that are left out from main brands.
Address these women with a bigger conscience about our impact on the planet and possibilities of change.
My motives: being an asset for business model change
Educate fellow consumers
Keep clothes in use for longer, add circularity to extend their use, while creating social, and environmental value

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How we will craft: following a supply demand from pre sales, creating long lasting relationships with manufacturers, to assure them of our mission and their key figure in the continuity of our business.
Because swimwear can be easily damaged from salt water and chlorine, we would have a return policy, where we would aim to a) "refurbish" the piece if the customer wants it back, by altering it, or
b) we take it back committing to disassemble and send it to recycle.

Our packaging will be made of 100% biodegradable materials, including starch-based plastic already available

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Circular model, as we'd be creating new products with a conscious to close the loop: use, reuse, repair or refurbish and lastly recycle.
We'll educate on how to recycle, when and where.

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INSPIRARNOS EN LA CIRCULARIDAD PRESENTE EN LA NATURALEZA

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INSPIRARNOS EN LA CIRCULARIDAD PRESENTE EN LA NATURALEZA

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Reciprocidad: la naturaleza nos da, y es nuestro deber dar de vuelta, en agradecimiento. Como también es nuestro deber tomar solo lo que necesitamos, y no de más.

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-Rethink: design with disassembly and/or end of life solutions in mind
-Recycle: communal workshops and commitment to recycle old pieces of swimwear unable to be reused. Send back to monomaterial fabric recyclers

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Our strategy aims to Design with an end of life proposition in mind, as swimwear is a product everyone needs and will continue to consume several times in a lifetime.
So, as stated before, design with a recycling outlet already set.
It would be ideal to build a community mindset around it, as we aim to integrate the circularity use and later recycling as a way of living, knowing that it applies to every aspect of a consumer's life.

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Stakeholders -- explain how they would influence your project

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Stakeholders -- explain how they would influence your project

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Eco fabric manufacturers and stampers.
Garment manufacturers that comply with high worker safety standards, and working hours balance. Since where I live there's no manufacturing businesses, everything is imported from neighboring asian countries. I see this as an opportunity to cause good impact on communities, by ensuring proper wages, factory safety and, as a business goal, raise funding to guarantee child care in the workplace for mothers.

Industry Trade unions (guarantee proper salaries)

Community centers for recycling workshops
Activists trained in recycling to impart these workshops

Similar mindset media / influencers

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The sample was composed of people from 25-55 years old, from very different occupational backgrounds.
In this test, I found out that a project like this can have a very positive impact, both in sustainability and for women's mental health, due to the size range.
It was pointed out how important packaging is in this businesses and the need to reduce plastic consumption for it.

ask further-- what are people willing to pay for a project like this?

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Haven't made a financial plan so far, but there's definitely a goal to create social value, both in the countries where we'd produce, and where the store is; and environmental value, creating with a purpose

1. Dig into: the intended transactions you need in this project or in your business to generate your values. So it can it can be monetary, of course, but it can also be something completely different. It depends on your project, but we need to understand what transactions are happening and between what stakeholders to generate which values. So what are you exchanging? And also very important, is your project financially feasible? Do you need external inputs?

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Relevant indicators to measure impact would include:
*sales/revenue
*growth (number of sustainable jobs created)
*turn over
*customer reviews
*customer retention
*kg of fabric recycled
*carbon footprint

further think: when are we going to measure? how are we going to share it? to partners, investors, key players..
State a time to measure

Setting achievable targets in terms of all the points listed above, and holding the team accountable for achieving them. Hold weekly meetings to touch base, share progress, and signal points of focus.
Have a transparent and exciting reward system for members of the team striving to achieve those targets.
Set a specific time during the week for innovation.
Make sure team members are encouraged and comfortable with sharing new ideas, concepts and methods.