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Siti Musafirah Saimin
0191113071

Starbucks- coffee is their product, their real business is actually distribution and real estate. Stores represent Starbucks distribution channels, television, YouTube, Facebook are distribution channels.

Starbucks uses different channels to distribute its products outside of company -operated stores. These include arrangements with food service companies, licensed partners, retail channels, warehouse club accounts, direct market channels to customers, joint ventures and other specialized operations.

This is the medium through which marketing messages flow and items are sold to a participating audience so if Starbucks wants to sell more coffee, they must expand their channel by opening more stores, because without such stores then there is no business, just like McDonald’s and Walmart, all these companies real business is their distribution channel, through which goods and services are sold.

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Video presentation Case study 2 (Pizza Hut)

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Video presentation Case study 2 (Pizza Hut)

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Group members:
Abrar bin Kamal
Nur Ayuni Diyana binti Mijan
Rina Ayu Putri binti Rahmad
Siti Musafirah binti Saimin

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0:00 / 19:34•Watch full video

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CASE STUDY OF PIZZA HUT: COMPETITORS' ENVY, CONSUMERS' CHOICE.

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BGM 4283 MARKETING MANAGEMENT (STARBUCKS)

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BGM 4283 MARKETING MANAGEMENT (STARBUCKS)

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Salvation, rightly dividing, and the Rapture

Salvation, rightly dividing, and the Rapture

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GROUP ASSIGNMENT: CASE STUDY 1 (STARBUCKS)

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GROUP ASSIGNMENT: CASE STUDY 1 (STARBUCKS)

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GROUP MEMBERS:

1.  ABRAR BIN KAMAL (5201123002)

2. NUR AYUNI DIYANA BINTI MIJAN (0191113113)

3. RINA AYU PUTRI BINTI RAHMAD (0191113033)

4. SITI MUSAFIRAH BINTI SAIMIN (0191113071)

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GROUP ASSIGNMENT: CASE STUDY 2 (PIZZA HUT)

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GROUP ASSIGNMENT: CASE STUDY 2 (PIZZA HUT)

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GROUP MEMBER:

1. ABRAR BIN KAMAL  (5201123002)

2. NUR AYUNI DIYANA BINTI MIJAN (0191113113)

3. RINA AYU PUTRI BINTI RAHMAD (0191113033)

4. SITI MUSAFIRAH BINTI SAIMIN (0191113071)

# data[].attributes.body
HAZIQAH BINTI ALINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI (0192123001)
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI (0191113019)
KU MUHAMAD NAZRI BIN KU HASAN
(0202113002)

# data[].attributes.body
HAZIQAH BINTI ALINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI (0192123001)
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI (0191113019)
KU MUHAMAD NAZRI BIN KU HASAN
(0202113002)

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NAME: RINA AYU PUTRI RAHMAD (0191113033)

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NAME: RINA AYU PUTRI RAHMAD (0191113033)

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COMMENTS ABOUT VIDEO:-

- Wow! I like this video because has new knowledge about distribution channels marketing strategy can make business successfully in long term. This video discuss about distribution channels marketing strategy. First talk about building a successful business that makes a significant amount through distribution channel Television, YouTube, Amazon.com and Facebook. Which I understand, if Starbucks wants to sell more coffee they must expand channel by opening more stores without those stores there is no business  same with McDonald's, Walmart and all. Because, real business is distribution channel through which goods and services are sold. Second, Cristina want to sell tips book parenting. Because, she have following step such as know distribution channels, like trust value provided, get good will, value distribution channels, consumer products and services for as long as continue to create good will in product. Last, I know has two important rules namely have personally bought or checked out for quality and believe will provide a real tangible benefits fit to the people on your list. Conclusion, distribution channels have related all about marketing, business, B2B marketing and etc in era modern. That's all for me. Thank you.

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Starbucks aims to maintain the quality of its coffee by working back up the supply chain to the actual growers. This has resulted in bypassing much of the middle market and saving a sufficient amount of funds. The company works on attaining expertise and good relationships with the coffee growers themselves.

Starbucks uses multiple distribution channels to reach a wider market. They import and process coffee and then sell it under their own brand name in their own stores. The company also has agreements with office coffee suppliers, hotels, and airlines for distribution of its coffee products.

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CASE STUDY

Build a successful business that generates huge amounts of money but this has nothing to do with affiliate marketing or digital product sales it is a completely new tool and way to look at business most people think Starbucks is in the coffee business but some are not, coffee is a product but their business is actually distribution and the real estate store represents Starbucks distribution channel through television, YouTube and Facebook are these distribution channels are the medium through which marketing messages flow and goodness is sold to the participating audience. Therefore, if Starbucks wants to sell more coffee, they must expand their channel by opening more stores without such stores having no business. At the same time it is similar to MacDonald's and Walmart all these companies have learned that their real business is their distribution channel through which goods and services are sold, need them as well as the key to building a business. The good thing about event -generating distribution channels rather than revenue -generating products is that it can leverage great products and services that others take the time to create. This is commonly called affiliate marketing pioneered by amazon.com can basically promote a product or service and pay a commission for each sale if it is a digital product such as an e-book or an online course to promote a product, there are two import rules that need to be followed which is to only promote the product purchased and check its quality. Next, only promote the product because they believe it will be of great benefit to the people listed.

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NAME: ABRAR BIN KAMAL
5201123002

COMMENTS:
We are discussing about Starbucks distribution channels. we normally make mistakes with products and business. products can not be a business. Businesses run with the distribution. distribution means selling or sending a product to consumers through channel. place, products, promotion, and price are the elements of distribution channel. Starbuck's main business is real estate and shop. They sell their franchise in suitable location by though they can sell their products easily. for promotion they take an opportunity by online such as Facebook, Instagram, YouTube etc. these channels are their promotion distribution channel and they get commission also from that. coffee is starbuck products. selling these products by distribution channel are more beneficial and get more consumers with range price. more consumers more profits and reduce money to spend for advertising. here youtube or facebook like an affiliater market.

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ABRAR BIN KAMAL
5201123002
KU MUHAMMAD NAZRI BIN KU HASAN
0202113002

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What is the  role of marketing communication?

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What is the  role of marketing communication?

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RAMS GROUP

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2. What are the major trends with marketing intermediaries?

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2. What are the major trends with marketing intermediaries?

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Ram's Group

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ABRAR BIN KAMAL 5201123002

KU MUHAMMAD NAZRI BIN KU HASAN 0202113002

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chapter 11 - Designing and Managing Integrated Marketing Communication

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ABRAR BIN KAMAL

5201123002

KU MUHAMMAD NAZRI BIN KU HASAN 0202113002

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chapter 10-Managing Retailing, Wholesaling, and logistics

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ABRAR BIN KAMAL 5201123002

KU MUHAMMAD NAZRI BIN KU HASAN 0202113002

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chapter 9 - Designing and managing Marketing Channel and Network

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WHAT MAJOR TYPES OF MARKETING INTERMEDIARIES OCCUPY THIS SECTOR

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ABRAR BIN KAMAL
5201123002
KU MOHAMMAD NAZRI BIN KU HASAN

0202113002

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2. What are the major steps in developing effective?

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2. What are the major steps in developing effective?

# data[].attributes.body
HAZIQAH BINTI ALINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI (0192123001)
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI (0191113019)

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3. WHAT DOES THE FUTURE HOLD FOR PRIVATE LABEL BRAND?

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3. WHAT DOES THE FUTURE HOLD FOR PRIVATE LABEL BRAND?

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HAZIQAH BINTI ALINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI (0192123001)
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI (0191113019)

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question 2:how should company integrate channels and manage channel conflict

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question 2:how should company integrate channels and manage channel conflict

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RAMS GROUP

NUR AYUNI DIYANA BINTI MIJAN (0191113113)

RINA AYU PUTRI BINTI RAHMAD (019113033)

SITI MUSAFIRAH BINTI SAIMIN (0191113071)

# data[].attributes.body
ABRAR BIN KAMAL
5201123002
KU MOHAMMAD NAZRI BIN KU HASAN
0202113002

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ABRAR BIN KAMAL
5201123002
KU MOHAMMAD NAZRI BIN KU HASAN
0202113002

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CHAPTER 7 -CRAFTING THE BRAND POSITIONING

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WHAT IS A MARKETING CHANNEL SYSTEM AND VALUE NETWORK?

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WHAT IS A MARKETING CHANNEL SYSTEM AND VALUE NETWORK?

# data[].attributes.body
HAZIQAH BINTI ALINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI (0192123001)
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI (0191113019)

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RAM'S Group

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1. WHAT IS A BRAND AND HOW DOES BRANDING WORK?

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1. WHAT IS A BRAND AND HOW DOES BRANDING WORK?

# data[].attributes.body
HAZIQAH BINTI ALINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI (0192123001)
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI (0191113019)

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Dark Gray and White Simple Editor Note Magazine Article 

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Students activities:
1. What is the  role of marketing communication?
2. What are the major steps in developing effective communication.
3. What is an integrated marketing communication program.

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Ch19 Designing and Managing Integrated Marketing Communications

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Distribution Channel Marketing Strategy - Case Study (Starbucks)

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Student activities:
1.What major types of marketing intermediaries occupy this sectors?
2. What are the major trends with marketing intermediaries?
3. What does the future hold for private label brand.

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MANAGING RETAILING, WHOLESALING & LOGISTICS

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April 6  2020   Chapter 17   Designing And Managing Integrated Marketing Channels

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Student activities:
1.What is a marketing channel system and value netwok?
2. How should companies integrate channels and manage channel conflict?
3. What are the key issue with e- commerce and m-commerce?

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Chapter 15 Designing & Managing Integrated Marketing Channels final

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 How can a firm develop and establish an effective positioning in the market.

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 How can a firm develop and establish an effective positioning in the market.

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HAZIQAH BINTI ALINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI 0192123001
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI 0191113019

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Dark Blue and Ligth Yellow Photography Classroom NewsLetter

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2. How are brands successfully differentiated.

# data[].attributes.subject
2. How are brands successfully differentiated.

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RAM'S GROUP

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ABRAR BIN KAMAL
5201123002
KU MOHAMMAD NAZRI BIN KU HASAN
0202113002

# data[].attributes.body
KU MOHAMMAD NAZRI BIN KU HASAN
0202113002
ABRAR BIN KAMAL
5201123002

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1.  WHAT IS THE BUSSINESS MARKET, & HOW DOES IT DIFFER FROM THE CONSUMER MARKET.

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1.  WHAT IS THE BUSSINESS MARKET, & HOW DOES IT DIFFER FROM THE CONSUMER MARKET.

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RAM'S GROUP

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1. WHAT ARE DIFFERENT LEVELS OF MARKET SEGMENTATIONS?

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1. WHAT ARE DIFFERENT LEVELS OF MARKET SEGMENTATIONS?

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RAM'S GROUP

# data[].attributes.body
ABRAR BIN KAMAL
5201123002
KU MOHAMMAD NAZRI BIN KU HASAN
0202113002

# data[].attributes.headline
4.How should a company choose the most attractive target market.

# data[].attributes.subject
4.How should a company choose the most attractive target market.

# data[].attributes.body
HAZIQAH BINTI ALINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI 0192123001
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI 0191113019

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BGM 4283 MARKETING MANAGEMENT ( CHAPTER 6 )

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3. Who participates in the business-to-business buying process.

# data[].attributes.subject
3. Who participates in the business-to-business buying process.

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Shark's Group

HAZIQAH BINTI AlLINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI 0192123001
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI 0191113019

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chapter 5 Who participates in the business-to-business buying process.

# data[].attributes.body
ABRAR BIN KAMAL
5201123002
KU MUHAMMAD NAZRI BIN KU HASAN
0202113002

# data[].attributes.body
NUR AYUNI DIYANA BINTI MIJAN (0191113113)

RINA AYU PUTRI BINTI RAHMAD (0191113033)

SITI MUSAFIRAH BINTI SAIMIN (0191113071)

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(Question 1) Analysing consumers markets.

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HAZIQAH BINTI AlLINAPIAH (0191113021)
NURUL SHAHIRAH BINTI ROSLI 0192123001
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI 0191113019

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ABRAR BIN KAMAL
5201123002
KU MUHAMMAD NAZRI BIN KU HASAN
0202113002

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GROUP 2
NUR AYUNI DIYANA BINTI MIJAN (0191113113)

RINA AYU PUTRI BINTI RAHMAD (0191113033)

SITI MUSAFIRAH BINTI SAIMIN (0191113071)

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Creating customer value, satisfaction, and loyalty

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ABARAR BIN KAMAL
5201123002
KU MUHAMMAD NAZRI BIN KU HASAN
0202113002
CHAPTER 1

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CHAPTER 3 - CREATING LONG TERM LOYALTY RELATIONSHIP

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CHAPTER 3 - CREATING LONG TERM LOYALTY RELATIONSHIP

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CHAPTER 3 - CREATING LONG TERM LOYALTY RELATIONSHIP

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GROUP 1

MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI 0191113019

HAZIQAH BINTI ALINAPIAH(0191113021)

NURUL SHAHIRAH BINTI ROSLI 0192123001

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CHAPTER 5 - CREATING LONG TERM LOYALTY RELATIONSHIP

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NUR AYUNI DIYANA BINTI MIJAN

(0191113113)

RINA AYU PUTRI BINTI RAHMAD

(0191113033)

SITI MUSAFIRAH BINTI SAIMIN

(0191113071)

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14 APRIL 2022

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RINA AYU PUTRI BINTI RAHMAD

(0191113033)

NUR AYUNI DIYANA BINTI MIJAN

(0191113113)

SITI MUSAFIRAH BINTI SAIMIN

(0191113071)

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CHAPTER 1: DEFINING MARKETING MANAGEMENT (SLIDES)

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CHAPTER 1: DEFINING MARKETING MANAGEMENT (SLIDES)

# data[].attributes.body
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI (0191113019)

HAZIQAH BINTI ALINAPIAH (0191113021)

NURUL SHAHIRAH BINTI ROSLI (0192123001)

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ku muhamad nazri bin ku hasan
0202113002
Abrar bin kamal
5201123002

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CHAPTER 2
Developing Marketing Strategies and plans

MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI 0191113019

HAZIQAH BINTI ALINAPIAH(0191113021)

NURUL SHAHIRAH BINTI ROSLI 0192123001

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Chapter 7 - Analyzing Business Markets | Marketing ManagementS

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Students activities:
1. What is the business market, and how does it differ from the consumer market.
2. What to buy situations do organizational buyer face.
3. Who participates in the business-to-business buying process.

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Chapter 7 - Analyzing Business Markets | Marketing Management

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1. How can a firm develop and establish an effective positioning in the market.
2.how are brands successfully differentiated
3. what are the differences in positioning and branding with a small business.

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Chapter 10 - Crafting Brand Positioning | Marketing Management

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student activities:
1.What is a brand and how does branding work?
2.What is brand equity?
3.What are the important brand architecture decisions in developing a branding strategy?.

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Chapter 9 - Creating Brand Equity | Marketing Management

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1. What are different levels of market segmentations ?
2.in what ways can a company divide a market into segmentation.
3.What are the requirements for effective segmentation.
4.How should a company choose the most attractive target market.

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Chapter 8 - Segmentation, Targeting and Positioning | Marketing Management

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Group activities: Each Group only one question.

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1. How do consumer characteristics influence buying behavior .
2. What major psychological processes influence consumer responses to the marketing program.
3. How do consumers make a purchasing decision?
4. In what ways do consumers stray from a deliberative, rational decision process

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Creating Customer value,satisfaction and loyalty

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Creating Customer value,satisfaction and loyalty

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Students activities:
Do in a group and prepared slides/bulletin/flyers presentation forms:
1. What are customer value, satisfaction and loyalty, and company deliver them. (group 1)
2. what is the lifetime value of customers and how can marketers maximise its? (group 2)
3.How companies both attract and retain customers? (Group 3)

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Chapter 5 - Creating Long Term Loyalty Relationships | Marketing Management

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Chapter 1 - Defining Marketing for the 21st Century | Marketing Management

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In this chapter, we will address the following questions:

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In this chapter, we will address the following questions:

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1. How does marketing affect customer value?
2. How is strategic planning carried out at different levels of the organization?
3. What does a marketing plan include?

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Chapter 2 - Developing Marketing Strategies & Plans | Marketing Management

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My name is RINA AYU PUTRI RAHMAD, can call me 'rina'. I'm from Langkawi, Kedah. Semester 6. Course BBA.

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NAME: ABRAR BIN KAMAL
PROGRAM: BBA
SEM: 4
NATIONALITY: BANGLADESHI.

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Assalamualaikum and hai. My name is Haziqah Binti Alinapiah. I was born in 1998 and from Sarawak. Now, I'm currently in semester 6 and taking BBA courses.

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NUR AYUNI DIYANA BINTI MIJAN 0191113113 

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NUR AYUNI DIYANA BINTI MIJAN 0191113113 

# data[].attributes.headline
NUR AYUNI DIYANA BINTI MIJAN 0191113113 

# data[].attributes.subject
NUR AYUNI DIYANA BINTI MIJAN 0191113113 

# data[].attributes.headline
NUR AYUNI DIYANA BINTI MIJAN 0191113113 

# data[].attributes.subject
NUR AYUNI DIYANA BINTI MIJAN 0191113113 

# data[].attributes.headline
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI 

# data[].attributes.subject
MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI 

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Assalamualaikum 💕
Hi everyone 🤗🤗

My name is Muhammad Khairul Fikri bin Muhamad Ruzi .. you all guys could call me khai!  I am from Sungai Petani, Kedah . Currently semester 6 in study of  Bachelor Business Administration

Spread happiness 😊 , make a smile😁 , have peace✌️ no war💕..

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CHAPTER 1 DEFINING MARKETING FOR NEW REALITIES  (STUDENT ACTIVITIES) 

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CHAPTER 1 DEFINING MARKETING FOR NEW REALITIES  (STUDENT ACTIVITIES) 

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MUHAMMAD KHAIRUL FIKRI BIN MUHAMAD RUZI

0191113019

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BGM 4283 MARKETING MANAGEMENT ( CHAPTER 1 - DEFINING MARKETING FOR NEW REALITIES )

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Students activities: 0191113033 RINA AYU PUTRI RAHMAD

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Students activities: 0191113033 RINA AYU PUTRI RAHMAD

# data[].attributes.body
NAME: HAZIQAH ALINAPIAH
MATRIC NO: 0191113021

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Activity: 1
ABRAR BIN KAMAL
5201123002