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When companies decide to cooperate in a strategic alliance, they usually choose cooperation and partnership rather than competition. This allows them to combine their resources, knowledge and experience to achieve common goals, such as expanding the market, developing new products or increasing competitiveness. A strategic alliance can be mutually beneficial for all parties, and it is usually based on long-term relationships and mutual trust between partners.

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when company acquiring a well-know brand can enhance a company's brand portfolio and reputation.

when sharing resources and knowledge can lead to more efficient processes.

when companies combining technological resources can lead to innovation and technology sharing.

when acquired company trademarks of the become the property of the acquiring company.

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when a company acquires another company its ownership will be greater.

when companies make an alliance their brand can become more popular.

when a company merges, trademarks may change

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Acquisition - when one company buys another one or part of another one

Mergers - when two companies merge into one and become larger

Strategic alliances - it is an agreement or partnership between two or more organizations to achieve common strategic goals.

1. When two large brands Nike and Dior collaborated on clothes and shoes, sales efficiency increased

2. When our new boss came to the company, using his leadership skills, he raised the company by changing the management structure

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When companies turn their name into a brand, it is easier for them to promote and advertise themselves further.

When a company changes its management structure, all company employees will work efficiently and know their job at a professional level.

When a company establishes communication with staff, work efficiency will be 50%.

When a company advertises itself, it needs to promote it in a way that has more stakeholders than reach.

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Acquisition is when one company purchases another one or part of another company. Usually big company buys the small one.

Mergers is when two or more companies decide to create a new company and close their old ones.

Strategic alliance is when two or more companies refuses to compete and collaborate instead.

Brand is a particular sign which indicates to the particular organization.

Efficiency is a crucial part of any type of work.

In order to provide leadership you need to have good soft skills.

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Think about acquisitions, mergers and strategic alliances. How might these factors be affected in each situation? Write as many examples as you can in 5 min.

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Think about acquisitions, mergers and strategic alliances. How might these factors be affected in each situation? Write as many examples as you can in 5 min.

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Brands
Efficiency
Leadership
Management structure
Ownership
Stakeholders
Technology
Trademarks

Example: When companies agree to work together in a strategic alliance, they become partners instead of becoming in competition with each other.