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Ulta shows everything on sale to get you to buy more

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the company uses the cartoon lions to make you laugh and remember their product

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the company uses the cliffs and waterfalls of Fiji to get people to buy their product

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the organization is using a starving sweet innocent looking child to get people to donate

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the ad shows Selena Gomes using Pantene so that other people will use it

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it says "over a million Australians" have used the toothpaste. this is to show lots of people are using the product.