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The perfect aura of skin is created by this light foundation. Women should care about imitating this beauty standard ideal skin tone through the use of make-up. Women should strive to attain light skin tones and feminine qualities using Julia Roberts as a role model. This upholds the societal expectations of women's beauty standards.

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Women should be addressing their dental hygiene as a result of the dressings they use while commonly eating healthy foods such as salads. This upholds the idea of women expected to maintain a strict diet to stay within body standards.

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Women should be excited about washing machines that are more powerful and wash faster because they will be using them more often than others in their household. Being an ad displayed in a women's magazine, this upholds society's expectations around women retaining roles of household chores.

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Women should care about maintaining a youthful appearance because wrinkles that form through naturally aging are not appealing. This upholds the societal expectations around women maintaining a youthful image.

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Women should aim to emphasize their beauty by utilizing moisturizers. Women should want blemish free skin to look purer and emanate a radiant aura. This upholds society's expectations around women's beauty standards by claiming natural blemishes and oily skin are frowned upon.

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Men should work to have a full garage and get bundle insurance. Men and boys should want big trucks, loud bikes, and boats to tow. This upholds societal expectations around men being providers and having "masculine" hobbies.

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Men should be searching for danger and what should persuade them to enjoy it is the idea that women will be watching and attending these events. The ad emphasizes societal expectations around men being competitive and their lust for women.

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Men should want muscle by consuming high amounts of beef as a high protein food. Men will look stronger and tougher in relation to the amount of muscle they have. This upholds the societal expectation of strength and toughness.

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Boys should use their imagination for things like wrestling and other masculine things. This ad upholds the idea that, as children, boys imaginations should be centered around aggressiveness and rough-housing.

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Men should aim for muscles and 6-packs to be seen as cool and tough. This ad upholds societal expectations of toughness and body standards.