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Careers in Graphic Design for creating logos

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Careers in Graphic Design for creating logos

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Your business needs a fantastic logo that is instantly recogniseable and that your customers remember. Getting a logo designed, is one of your first key branding decisions when building and launching your business. A logo is the cornerstone of all your branding and will be used across your website and marketing material.

Freelancer gives you access to over 1 million graphic designers that are ready to bid on your logo design project. Post a project or contest today and receive bids from the world's best designers.

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[login to view URL] have to design a logo for a sleepwear [login to view URL] has to be simple with a contemporary touch and it has to convey to the customers about the product which we are going to [login to view URL] logo has to be in unique [login to view URL] project has to be done asap.

I need a feminine logo designed so that I can use it on white marble and in rose gold aluminium composite panel 3D letter or illuminated 3D lettering . Logo letters are "Aura of Glamour " which is for a beauty salon , logo should represent Aura and same time glamor and should be elegant

Want a logo of a fried egg that shape like and Astronaught. Include the word 'Rassasy' on bottom

Hello, we need a logo designed for a new company called phibbs vanity. I would like it similar to the one posted below. It's for a bathrooms company. Possibly in a hand written style. We have a logo for a sister company [login to view URL] and would like the design to be similar - thanks shannon

I need a Graphic designer to create logo for my store with simple animation to be used in app splash screen .

Black Forest Ghosts is an active team from the Karlsruhe and Freiburg area and everyone has a lot of fun with our sport. We are currently 5 members and we are expanding and expanding the team. We value realism, but that doesn't mean we're "hardcore battle display players". We like to be close to reality, but we don't want to miss out on fun. Look on our Website: [login to ...

A luxury tour operator company based in Tanzania. We deal in luxury safaris. Enyorra derives from a Maasai word meaning love. Want to incorporate that with Africa and a wild theme.

design bets logo for my product

We need a lettermark R with a European bison head. If it is not a European bison, but another animal, we will have to reject your entry. An example of a letter mark R with a rhino head is included. The bison head needs to be stylised and very simple, and with the shadow similar as in the rhino letter mark example.

Top Logo Design Community Articles

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Your logo is often the first impression you make with new customers and is the face of your brand. We break down the types of logos into six types.

by nicolefwalters -

If you need to design a logo for your startup, this article guides you through some key points to think about.

by nicolefwalters -

What are the five most tired and overused fonts? Here are some suggestions for what to avoid.

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Logo Design Jobs, Employment | Freelancer

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Your business needs a fantastic logo that is instantly recogniseable and that your customers remember. Getting a logo designed, is one of your first key branding decisions when building and launching your business. A logo is the cornerstone of all your branding and will be used across your website and marketing material.

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Careers in Graphic Design for creating logos

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Careers in Graphic Design for creating logos

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You'd be surprised how graphic design relates to multiple fields. Click here to schedule a free mentor session and learn more.
There are a number of different career opportunities for a graphic designer to pursue. As a graphic designer you might need to create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. In today's marketing there are both online and offline business. Some will require layouts for print while others might need wire-frames for websites. Some of the things that a designer creates includes a mix of the below.
Graphic designers create:

Books, magazines, catalogs, newspapers

Visual identity such as letterhead, business cards, brand guides, logos

Marketing materials: flyers, brochures, postcards, one-sheets, posters

Product packaging and labels

Presentations

Shirt & Apparel designs

Reports

Illustrations & clip-art

Continue scrolling for tips on graphic design careers.

What Are Some Graphic Design Jobs?

Are you looking for careers involving design? Graphic design is all around us. It influences how we perceive the world using colors, photos, fonts, and illustrations. Take a moment to look at the design in the objects around you and you will see that someone put thought into making them both functional and appealing. There are many jobs within the graphic design field to choose from each requiring its own set of special skills. Careers with design can range from multimedia designer, flash, sports graphic designers, website design to art director, the scope of the graphic designer is vast, increasing the number of possibilities for those interested in a graphic design career.

So just what can you do with a degree in Graphic design? Here are a few of many jobs you might do with a degree in design:

Web Designer

Creative Director

Photo Editor

Architecture & Engineering Drafter

Video & Film Editor

Graphic Designer

Product Designer

Multimedia Artist

Flash Designer

Animation/Animator

Art Director

Top Graphic Design Jobs

Below is a list of top graphic design jobs that can be obtained with graphic design training.

1. Multimedia Designer
One of the most common graphic design jobs is multimedia design. If you explore graphic design career options in this field there are a few skills you might need to develop. A multimedia designer uses art, sound, and design skills to create video, audio, and animated images. They produce sketches, plans, scale models, or drawings. Multimedia designers are responsible for designing props, sets, and costumes, directing set assistants on design interpretations, and advising on other areas of technical production such as lighting and sound to ensure the production set closely resembles their designs. The job of the multimedia designer requires imagination and creativity combined with technical expertise in applying a wide range of software applications.

Multimedia design jobs can be found in career fields such as television or film production, audio production, set design, animation, and many other multimedia fields. Jobs in the multimedia design field tend to be competitive, so it is important to choose a Multimedia Design program that offers thorough training and a lot of hands-on practice.

The growing need for talented web designers in today's multimedia industry has led to substantial employment growth during recent years. Well-trained web designers are and will continue to be in high demand. Web design training is preparation for jobs in areas such as advertising, entertainment, web development, multimedia design, or e-commerce.

A logo is a sketched or graphically designed symbol arranged in a unique way, with distinct colors, shapes, and designs to represent a company, product, organization, agency, or service. A logo is more than just a graphic symbol; it is a brand identity image of a company or product. A logo is a tangible concept that provides a company with a visual image, and that promotes recognition by consumers. Companies spend a lot of money updating and implementing logos in order to appear modern and innovative.

Job opportunities for graphic designers looking to design company logos can be vast. Most companies turn to local graphic design firms or advertising agencies to design their logos for them. So many corporations, products, services, agencies, and other organizations use a logo to represent their image that having a unique, memorable logo becomes very important. A logo is what helps customers remember the company or product, and is often what brings them back.

In order to maintain consistency in their values and company goals, but also evolve with trends in design, many organizations hire an in-house brand identity designer, or work with a brand identity design firm or advertising agency to create suitable brand designs for the image they want to convey. The brand designer provides new and innovative ways to combine images and words to express the main message of a company. This often involves modernizing the visual image of the company from time to time in terms of logo, tagline, typography, color palette, design, etc., while remaining close to the core of the brand and what it stands for.

Today, Flash is becoming even more popular and widely used than ever before as it delivers a broader scope of tools for a web designer. Becoming a certified Flash designer is the best way to pursue a career in this field and ensure potential clients that you have the skills necessary to perform the task.

Employment opportunities for art directors are often available through advertising agencies, magazines and newspapers, public relations firms, and manufacturers. Many art directors are also self-employed or freelance, which means that there are both in house graphic design jobs available or they can create their own company.

There are training courses available to teach people how to use Photoshop, and its different prescribed tools and techniques. Through training in Photoshop you will learn to manipulate and customize images, as well as create compositions of several layers, design graphics with high resolution, manage color at the pixel level, and use scanners, printers, and photo CDs. You will also learn how to scan old photos and slides, as well as how to repair damaged photos using Photoshop, which can be a good talking point when interviewing for graphic design openings.

Layout designers are often employed at advertising agencies, magazines and newspapers, or public relations firms. There is a strong demand for in-house layout artists and freelance layout artists.

Preparing For A Career As A Graphic Designer

Are you trying to figure out how to get graphic design jobs? There are many design occupations for those who are ready to develop their skills. Get the training you need to succeed in the design world by enrolling in the design program at Fremont College. In the Multimedia Design program, you will receive in-depth training in Adobe Photoshop, Adobe Illustator, Adobe CS6, and other commonly-used graphic design programs. The associate's degree in Multimedia Design program takes just 15 months to complete, so you you will be on your way to an exciting career in a short amount of time. Get the graphic designer career information today. Don't wait any longer - enroll in the Multimedia Design program today to start on the path to career success!

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Top 8 Graphic Design Jobs You Should Pursue For Your Career

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You'd be surprised how graphic design relates to multiple fields. Click here to schedule a free mentor session and learn more. There are a number of different career opportunities for a graphic designer to pursue. As a graphic designer you might need to create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.

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Careers in Graphic Design for creating logos

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Careers in Graphic Design for creating logos

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Browse 1592 open jobs and land a remote Logo Design job today. See detailed job requirements, compensation, duration, employer history, & apply today.

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Whenever you think of the brands you know or perhaps love, there are chances that you not only recall the brand name but campaign slogans too. Today, almost every brand is coming up with catchy slogans so that they can make a long lasting impression in the minds of their target audience.

Slogans are the taglines or phrases that are used by a company to express the importance or the core idea of their products or services. In other words, it is a mini statement about business. In today's competitive world, every day we get to see a lot of catchphrases. But only the catchy and best slogans win the heart and remain memorable in our minds for a longer period of time.

What makes a slogan memorable? Apart from evoking brand name, it has the positive 'X' factor which makes us look at it twice or even thrice. According to Charles Whittier book 'Creative Advertising'- A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember, and is phrased in such a way that the public is likely to remember it.

Here Are Top 20 Campaign Slogans For Advertising

01. Nike - "Just Do It"

'Just Do It' is one of the most popular campaign slogans in the history of advertising. Their apparels have this slogan printed on it. People recognize the slogan and associate it with the brand. The slogan is 30 years old and was created by the famous advertising agency Wieden + Kennedy.

Dan Wieden, in one of his interview, revealed the story behind this famous slogan. As per him, the campaign slogan was based on the last words of Gary Gilmore - a criminal murderer from Portland. When Gary was put in front of the firing squads, he was asked about his last words.

He casually said 'Let's do it.' Although the co-founder was quite doubtful about this slogan, Wieden assured him that it would work. Campaign Magazine later described this slogan as 'the best tagline of the 20th century.'

02. Apple - "Think Different"

The slogan was first introduced in Apple's advertisement 'Here's to the Crazy Ones, Think Different.' This advertising slogan helped the brand in achieving one of the biggest corporate changes in the history of the business. To highlight the slogan, Apple makes a selection of famous personalities like Albert Einstein, Bob Dylan, Gandhi, etc. who never got scared to 'think different.'

As soon as the slogan accompanied Apple advertisements everywhere, people started realizing that the brand was not just an old computer; it's so powerful and user-friendly that it made computer users feel like tech-savvy and innovative. According to Forbes, within the launch of the campaign, the stock price of the brand tripled.

03. L'Oreal - "Because You're Worth It"

It is another one of the most famous campaign slogans in the history of advertisement. Who doesn't want to feel like they are worth it? L'Oreal, one of the most renowned cosmetic brands came up with this slogan in 1971. It is the first slogan that was created from a women perspective.

Through this catchy slogan, the brand wanted to communicate that woman wears makeup to make themselves feel desirable, wanted, and worth it. And if they are buying and applying makeup, they are not doing anything wrong.

The TV commercial featured a woman rationalizing her choice to purchase high-quality branded beauty products for the first time. Today, we all may resist accepting the idea of cosmetic company indicating feminism, but L'Oreal ads were evidently revolutionary at the time of featuring a woman speaking for herself. Even today, L'Oreal advertisements have powerful women as brand ambassadors.

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04. KFC - "It's Finger Lickin' Good"

Though this famous tagline has been replaced with "So Good", but it remained with the brand for 50 years. It proves that if a company has a catchy slogan, trends can do nothing. The slogan came into existence to communicate that the taste of the chicken is great.

Generally, there are writers to write business slogans, but if we talk about KFC, the slogan originated accidently. When David Harman (franchise) got caught eating chicken in the background of U.S T.V commercial, a viewer complained to T.V station that Mr. Harman was licking his fingers.

The story goes and Harbough (the restaurant manager) spontaneously replied 'Its finger lickin' good.' Who knew that this would become one of the most famous campaign slogans?

05. Coco- Cola - "Share A Coke"

When you have a brand that is so popular and big, there is often pressure to something innovative. So what did Coca-Cola do appeal to the audience? They appealed them by putting their names on bottles. The company replaced Coca-Cola from one side of the bottle with the famous slogan 'Share a Coke.'

The campaign personalized bottles with 250 most popular names. Consumers were motivated to discover bottles with their names. Additionally, they were asked to share their stories or experience with #ShareaCoke.

Although the campaign was first launched in Australia in 2011, in 2014, it released its first T.V commercial with this popular slogan. Over the years the campaign has evolved with new lyrics, names, and flavors.

According to Coke's brand manager, the first year was all about introducing the new idea, but after that, it has become more about the experience and moments shared.

06. Dunkin' Donuts - "America Runs On Dunkin"

An American multinational coffee company launched this slogan with its new campaign in 2006. It was the most important repositioning in the history of the company. The campaign focused on how Dunkin Donuts keeps Americans energized while they are on the go.

In one of their advertisement, they demonstrated a person changing a tire, another putting a leg on the table, and the third person is fixing pipes along with other tasks. In each shot, they put Dunkin Donuts cup to communicate their message. Apart from its logo design, this famous slogan appeared on all their products - from coffee cups to napkins.

07. Kit Kat - "Have A Break, Have A Kit Kat"

One of the world-wide best known advertising slogans 'Have a Break, Have a Kit Kat' was first launched in 1957. Even after 62 years, its impact is still profound. The slogan was created by Donald Gilles. After one year of the launch, it was used on brand's first T.V spot.

In the beginning, the slogan was used to welcome 11 o'clock morning tea break (common in British), but after it gained popularity, especially on television, the flexibility of the slogan makes this slogan lasts for a longer period of time. The benefits of taking a break from something could be applied in all kinds of stressful situations.

08. De Beers - "A Diamond Is Forever"

During the 19th century, Diamonds were considered to be a symbol of power and wealth for extremely rich people. It was 1947 when Se Beers came up with one of the iconic campaign slogans of the century. Through this slogan, the brand wanted to communicate that just like a relationship, De Beers diamond is eternal. The brand succeeds in connecting with the audience emotionally. In fact, right from the evolution of advertising, its main objective has been to establish an emotional connect with the target audience.

Through the campaign, they ended up creating a demand creating a demand for diamond by convincing people that marriage is incomplete without a diamond ring. After the launch of the campaign, the sales of the brand got increased by 55%. Today, almost every bride in the U.S wears a diamond engagement ring.

09. Panasonic - "A Better Life, A Better World"

Panasonic, a multinational electronics corporation came up with its new business slogan to explain the vision that the company aimed for towards the 100th anniversary. It is based on the company's ageless basic management objective and the vision and direction that the company is trying to achieve.

The slogan also expresses the brand's idea of expanding and pursuing a better life for every customer in every field like business, home, travel, etc. The brand contributes to environmental activities in both B2B and B2C businesses as well.

10. Dollar Shave Club - "Shave Time. Shave Money"

With this slogan, the people at Dollar Shave club have proved that when it comes to marketing and advertising, they clearly know what they are doing. The slogan makes its position in the top campaign slogans list because of its cleverness.

The slogan cleverly incorporates the two services of the brand i.e convenience and cost. They want their customers to save time in going out to buy razors again and again. The brand has tried to play with words, making it one of the funny slogans in advertising history.

11. Disney - "The Happiest Place On Earth"

Business slogans that are created carefully always communicate the brand's values and promises successfully. And Disney's "The Happiest Place on Earth" slogan is one the great example. People from all over the world come to this magic kingdom to experience that promise.

The company has created most loved cartoon characters and still hold the record of winning the highest Oscar awards and nominations throughout its journey. The theme park attracts people of every age from all over the world, making it one of the happiest places on Earth.

12. Wendy's - "Where's The Beef"

This famous slogan came into the limelight in 1984. The main objective behind this campaign was to set apart from big brands like McDonald's, Big Mac, Whopper, etc. The advertisement featured three old ladies, out of which one demands more meat in a big hamburger.

One of the famous campaign slogans "Where's the Beef" was used in the film to point out the less beef in competitor's burgers. The campaign was such a big hit that even today; the slogan is used to question the authenticity behind anything.

13. Old Spice - "Smell Like A Man, Man"

A carefully designed campaign can help the failing brand in getting a new brand identity. Old Spice "Smell like a Man, Man" is a classic example of it. Earlier the brand was only associated with old men.

The advertisement showcased how a body wash can change your ideal man to 'manly man.' The ad winds up with one of the famous campaign slogans 'Smell like a Man, Man" with the company's jingle that plays in the background. Soon after the launch of the campaign, it succeeds in generating a word-of-mouth buzz both online and offline.

14. Visa - "It's Everywhere You Want To Be"

In 2014, Visa bid adieu its 20 years old slogan. The new slogan communicates the idea that no matter in which part of the world you are in, Visa cards are accepted everywhere. It also conveys that under the same brand i.e Visa, various other options are available including electronic and mobile payments.

Apart from the slogan, the brand also came up with its new logo. If you are planning to create a logo for business or have thought to revamp the older one, then we would suggest you to take the help of professional graphic designer. Logos have the power to make or break the business.

15. Jaguar - "Grace, Space, Pace"

Although one of the most luxury car brands started its journey in 1933, the brand came up with this slogan in 1950. The slogan perfectly defined the brand the way founder wanted to, and today it has become one of the most popular campaign slogans of all time. The slogan perfectly captures the essence of the brand.

Do you want to create a slogan for your brand? Use our slogan generator tool. The tool helps you to create a slogan within minutes.

16. Compass - "Let Us Guide You Home"

For many of us, home is the biggest purchase we can ever make. Compass has one of the best real estate slogans that offer security we always look during the purchase process. The slogan succeeded in extracting what all big agents are doing. Big agents help their customers, and Compass recognizes that offering value to customers' means providing assistance at the time of biggest purchase of their lives.

The branding of Compass has always been outstanding. Since the brand offers its services to high-end markets (covering all the major metro cities) and sells seven-or eight-figure properties on a routine basis, its slogan is warm and welcoming.

17. McDonald's - "I'm Lovin' It"

"I'm lovin' it" is another of the top campaign slogans in the history of advertising. Although this famous tagline got launched in 2006, even today it is part of the brand. The slogan has become be one of the longest running campaign slogans in McDonald's history. It has also proved to be the best example of resonating with the brand's audience.

People might not find McDonald's food healthy, but it is not what the brand promises. They only promise about taste and convenience. Did you know that the famous McDonalds jingle 'ba da ba ba ba' was originally sung by Justin Timberlake?

18. FedEx - "When There Is No Tomorrow"

"When there is no tomorrow"- this is the promise that the brand made. The slogan communicates that your courier will be processed the very same day because tomorrow will be too late. The slogan perfectly communicates the company's vision and mission.

Currently, on average, the company delivers 14 million packages a day. Apart from the slogan, which is one of their top campaign slogans, the brand also developed an identity through its logo. So if you are also looking to create a solid brand identity, then Designhill should be the first stop for all your designing needs.

19. Budweiser - "The King Of Beers"

A few years back, Budweiser came up with the new advertisement that features the close-up shots of the beer and the slogan - 'The King of Beers.' The cap of the bottle has been upturned to symbolize crown. The advertisement encouraged the target audience to be confident and take charge of their lives.

Apart from its logo, the brand has used the slogan in their product design. One of the famous branding sites had also listed its new packaging at their top spot. If you also want to have a unique packaging design for your products then getting graphic design services from reputed service providers can be a wise option.

20. Levis - "Quality Never Goes Out Of Style"

One of the oldest and internationally popular brands is mainly known for its jeans. Although over the years, the brand has come up with a number of memorable T.V commercials, 'Quality never goes out of style' is one their most popular campaign slogans. It has helped the brand in defining number one Jean brand.

The slogan is straight to the point and true to Levis' style. It endorses the promise of an everlasting classic wardrobe essential that is worthy of every penny.

Honourable Mentions

Unfortunately we have to draw a line somewhere. But we also loved; Red Bull - Red Bull gives you Wiiings, Google - Don't be Evil, FedEx - Where there is no tomorrow, Garnier - Take Care, Nokia - Connecting people, Lays - Betcha can't just eat one.

Conclusion

Well, there is no formula for creating an inspiring slogan. But there is definitely a way to create the best one i.e make it catchy and well-crafted and keep the brand in mind. After all, slogans are created to communicate the values and mission of the brand. We hope that you have liked these slogans. Don't forget to mention your favorite slogan in the below comment section.
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Top 20 Remarkable Campaign Slogans For Advertising

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Whenever you think of the brands you know or perhaps love, there are chances that you not only recall the brand name but campaign slogans too. Today, almost every brand is coming up with catchy slogans so that they can make a long lasting impression in the minds of their target audience.

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The world is constantly changing. To keep with the changing needs and trends of the world, brands have to keep revamping themselves to stay ahead of the curve. Not just the way a company operates, but also how they portray themselves to their target audience. To make sure their multi-billion dollar company is always in vogue, they need to keep evolving in every aspect, including their logos. Take a look at these famous logos for example. See how they were in the beginning and how much they have changed now. Recognise any of these?

#1 Apple

It's funny to recall that Amazon, which is now world's biggest e-commerce portal was once named Cadabra. The initial prototype featured a giant A with a winding river cutting through its silhouette as opposed to today's Amazon with an arrow underneath.

#6 Lego

#15 Kentucky Fried Chicken

Pepsico was first developed and produced in the early 1890s by Caleb Bradham and was labelled as "Brad's drink". It is then, in 1898 that the brand got its the first logo. Since then the brand underwent many logo changes until 1998 when it completed 100 years and unveiled its current logo.

#29 At&t

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48 Famous Brands And Their Logos - Then And Now

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This is a picture story on the famous companies around the world that have changed their logos.From Apple to Microsoft, from Google to Audi, here is a brief story of every brand that's cracking more money than you and I ever would in this entire lifetime.

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Creators known for their work in creating logos

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Creators known for their work in creating logos

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When you're working on a new logo design and you need a little something to fire your creative processes, it's natural to head to a modern-day gallery to grab a bit of logo design inspiration

But the principles of good design are timeless. And if you only focus on the very latest work, you're missing out on decades-worth of beautiful, functional and brilliant logo design from the industry's most famous designers.

In this post, we look back at seven logos created by some of the 20th century's greatest creatives, and consider what lessons they contain for designers working today.

When you're producing a range of confectionery and you're not happy with its branding, it can be helpful to have one of the world's top artists as a friend. And while Salvador Dalí isn't largely known for his graphic design skills, he was quickly able to help Enric Bernat, the founder of Chupa Chups, with some lightning-fast work.

The story behind the Chupa Chups daisy logo is the stuff of fairy tales. Bernat and Dalí were sitting in a pavement café, and Bernat asked his friend to lend a hand with his logo design; Dalí got straight to work, scribbling on an old newspaper that was lying around the café, and came up with his design inside an hour.

The logo used today is largely the same as Dalí's design; the only change to it has been to abandon the serif lettering used for the first half of the name, and to set it in the same script style as the second half.

It's a good-looking logotype; simple, colourful and guaranteed to appeal to its target market, but the really clever bit was Dalí's insistence on how it should be displayed. Knowing that if it was displayed on the side of a lollipop, the logo would get distorted, Dalí decreed that it should instead be put on the top where it would remain intact. It was a branding masterstroke that helped elevate Chupa Chups from a small Spanish brand into a global success story.

Lesson learned: An understanding of how a logo is going to be used is an essential piece of information to take into your design process. Dalí's insight into the placement of the Chupa Chups logo arguably helped build the brand's prominence; modern designers need to be aware that a logo is likely to be used across any number of touchpoints and at all kinds of sizes, and design accordingly.

Carolyn Davidson was a graphic design student at Portland State University when Nike founder Phil Knight chanced upon her, working on a drawing assignment in a hallway. He needed some design work doing for an upcoming presentation, and offered her a couple of dollars an hour to create some charts and graphs.

Later, Knight needed a logo for his shoe boxes; again he called on Davidson, asking for a design that suggested movement. She came back with a number of designs, including the now-iconic Nike Swoosh, but Knight wasn't taken with any of them.

With a print deadline approaching his shoe boxes, Knight had a make a call, and despite not loving it he opted for the Swoosh. Davidson submitted an invoice for just $35 and continued to design for Nike until it was too big for her to handle on her own, at which point Nike appointed a full-service agency.

Davidson was later rewarded handsomely for her design, when Knight surprised her with a gold Swoosh ring with an embedded diamond, plus an envelope containing Nike shares. And while her design may not have have fired Knight's enthusiasm at first, its simplicity and energy have proved to have significant, long-lasting appeal, signifying the Nike brand in the most beautifully minimal way.

Lesson learned: It's easy to overthink things and get bogged down in indecision over a selection of potential designs. But sometimes all it takes is a deadline to focus the mind and make a choice.

Born in Washington DC in 1948, graphic designer Paula Scher began her career in the 1970s creating album covers for both Atlantic and CBS Records. In 1991, she became the first-ever female principal at Pentagram, and has created identities and other memorable design work for clients including Citi Bank, Coca-Cola, the Metropolitan Opera, the Museum of Modern Art and the New York Philharmonic.

In 2012, Scher was working with Microsoft to design a logo for its Windows 8 operating system. Early in the development process, she asked a simple question: "Your name is Windows. Why are you a flag?"

As you can see in the examples below, the company had been using a flag symbol for many different Windows logos over the years.

Previous logos for the operating system (including the one shown top left) had featured a window. However, over the years this had evolved into a waving flag, presumably in response to corporate requests for more 'energy' and 'dynamism'. In the process, the design had lost all connection with the original meaning behind the name 'Windows', which represented a metaphor for seeing into screens and systems, and a new view on technology.

Scher's design for Windows 8, then, brought the logo back to basics, re-inventing the somewhat gaudy four-colour symbol as a sleek, modern geometric shape.

Using the classic principle of perspective (lines receding into space to suggest dimensionality), the new design offered a neutral container that still conveyed a sense of movement, while looking more modern and returning to the original concept for the brand.

Lesson learned: Dynamism and energy aren't 'add-ons', but stem from an underlying strong and clear concept for a logo. Once you have that, everything else will follow.

Born in New York in 1929, Milton Glaser is one of the world's most celebrated graphic designers. The co-founder of Push Pin Studios (1954) and New York Magazine (1968), he established his own studio, Milton Glaser, Inc. in 1974. Over the years he personally designed and illustrated more than 300 posters, including the famous 1966 poster for Bob Dylan's Greatest Hits LP, and is probably best known as the creator of the I Love New York logo.

In 1986, Steve Hindy and Tom Potter came to him looking for an identity for their new brand, Brooklyn Eagle Beer, named in tribute to the famous newspaper once edited by Walt Whitman.

Glaser responded: "Why sell a bird when you've got the whole borough?"

It was a good question, and as a result of the conversation that followed, the pair settled on the simpler word 'Brooklyn' as the name and identity for the beer.

Brooklyn Brewery went on to be a huge success, and Glaser did pretty well out of it too. At the time, Hindy and Potter couldn't afford to pay him, so they gave him a stake in the firm instead. It's now worth millions.

Lesson learned: The key to successful logo design lies in truly understanding the company and brand. And in practice that means asking questions of clients, including awkward ones.

05. IBM logo by Paul Rand

Brooklyn-born graphic designer (1914-1996) Paul Rand was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. And he soon became world-famous for his corporate logos, creating designs for the likes of IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs' NeXT Computers.

In today's world, where tech companies routinely redesign their identities year on year, the fact that Rand's 1972 logo for IBM is still in use stands testament to the brilliance of its design. Using horizontal stripes to replace the solid letters of the previous logo (to suggest "speed and dynamism"), it's become one of the most recognised logotypes in the world, and is widely imitated by others.

But while the design may look simple, it was by no means quick to create. Having changed the font of the previous 1956 design (replacing Beton Bold with City Medium, lengthening the serifs and tweaking the shape of the 'B'), Rand spent more than a decade experimenting with variations in the logo, before introducing the iconic stripes.

Rand also put a lot of time and effort into creating a detailed pamphlet and poster, showing the various sizes of the eight-bar logo and providing careful instructions on how to use them. That he continued to keep a close oversight of IBM's branding for decades meant that his original designs were never abused, and have continued to be applied cleanly and consistently to this day.

Lesson learned: Good logo design doesn't happen overnight. Patience is required to create not just a successful design, but also a robust and durable system for ensuring its careful and consistent application.

Born in The Bronx, New York, Saul Bass (1920-1996) was a graphic designer and film-maker whose influence continues to be felt in both spheres today. Best known for his credit sequences for movies such as Psycho, North by Northwest and Man with the Golden Gun, he also created iconic logos for companies such as Continental Airlines, Warner Communications and Geffen Records. An analysis of his designs in 2011 by Christian Annyas showed them to have extraordinary longevity, with an average lifespan of 34 years.

In 1969, Bass designed the logo for the AT&T Corporation, which then held a monopoly on phone service in the United States and Canada through a network of companies called the Bell System. He simplified the previous 1964 design and - at a time when most logos were intricate and detailed - created a fuss-free emblem that was instantly recognisable.

The rollout of the new logo was to be the largest corporate identity program in the history of the US, involving the redesign of 135,000 Bell System fleet vehicles, 22,000 buildings, 1,250,000 phone booths and 170,000,000 telephone directories. So the company had to be sure it was doing the right thing. To convince the firm, Bell made a half-hour film pitching the design - which you can watch in full today on YouTube.

In the film, Bass explains his vision for a broad identity that would feature on everything from letterheads and print ads to the cufflinks that executives wore. Making a logo that works at both small and large sizes is a principle often emphasised in today's multi-device world, and it's testament to the vision of Bass that he applied it just as vigorously in the pre-digital age.

The adaptability and scalability of his 1969 logo is one of the main reasons for its longevity, and it would probably have lasted a lot longer had Bell Systems not been broken up in 1983. Once that had happened, Bass was invited back to create the famous AT&T globe logo, which remained in place until 2005.

Lesson learned: A logo that's simple is also scalable, so it can be adapted to a huge variety of uses, even those that haven't even been thought of at the time of its design. And that's going to ensure its longevity like nothing else.

07. American Airlines by Massimo Vignelli

Born in Italy, Massimo Vignelli (1931-2014) moved from Milan to New York in the 1960s and became one of the most influential designers of the 20th century. Focusing on simplicity through basic geometric forms, he designed Bloomingdale's signature brown paper bags, the Ford Motor Company logo, the 1972 New York City subway map and branding for the likes of Xerox, IBM, Gillette and Ford.

In 1967, Vignelli was introduced to American Airways by industrial designer Henry Dreyfuss, who was consulting for the then-fledgling airline. He was soon recruited to design the logo and branding for the company, and his approach was guided by two principles: legibility and nationality.

To ensure the former, he used Helvetica. For the latter, he cast the logo's two letters in red and blue. "It looked great," he told Bloomberg in 2013. "The typeface was great. We proceeded by logic, not emotion. Not trends and fashions."

This no-nonsense, straightforward approach resulted in a true design classic, although Vignelli was keen to stress the eagle emblem was forced upon him (he refused to design it himself, so Dreyfuss' office did the honours). Despite this, his design has become one of the most popular and by far longest-lived logos in the history of airlines.

Lessons learned: Keep it simple, stupid. Steering free of gimmicks and keeping your design as straightforward as possible are key ingredients in creating a longstanding, successful logo.
Related articles:

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7 logos by famous designers and why they work

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When you're working on a new logo design and you need a little something to fire your creative processes, it's natural to head to a modern-day gallery to grab a bit of logo design inspiration But the principles of good design are timeless.

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Creators known for their work in creating logos

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Creators known for their work in creating logos

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Did you know that many world famous logos have hidden meanings?

Within our daily lives and routines, logos are everywhere;

When we order food, going shopping, buy products, use products, watch T.V and so on. We rarely give them a second glance, though. Instead we just take one look and decide on whether they look good and stand out well enough for us to put our trust in them.

Top 15 Famous Hidden Meaning Logos

Many logos actually are far more than just a pretty design. They incorporate different meanings and messages that represent who they are, and that actually may be put there to affect our thinking subconsciously, without us even realizing.

You'll see what I mean when you take a look at the first of the world famous logos on this list, which has a rather strange hidden meaning.

Here are the 15 world famous logos with hidden meanings:

1. McDonald's

The 1st of the logos with hidden meanings is McDonald's. The meaning behind the notorious McDonald's logo is actually quite a strange one, and it certainly wasn't intentional.

Back in the 1960's McDonald's wanted to change the look of it's logo, and hired in a specialist to do so, Louis Cheskin.

Although, Cheskin actually advised against the change of logo because he said that, to many people, the golden rounded 'M' subconsciously represents a pair of breasts. This has a Freudian effect that supposedly makes customers hungry. Who would have thought it?

2. Amazon

Amazon has become one of the largest and most successful online retailers, and their logo has become incredibly iconic; not only appearing on websites but also on every piece of the packaging they use to send out their products.

At first glance, the logo looks fairly simple and the orange underneath just looks like a smile which could potentially represent the outstanding customer service they're proud of.

Although, this is actually a clever little arrow going from the 'a' to the 'z', which represents the fact that they sell an enormous range of items including everything from A to Z.

3. Pepsi

The Pepsi logo was very recently re-branded to the new one above. You probably didn't even notice right? Although it looks incredibly similar, Pepsi certainly noticed the difference... after having to pay a total of $1 million to Arnell Associates for creating it.

This new logo is apparently some type of 'Da Vince Code', that incorporates the renaissance, Feng Shui, the theory of relativity, the earth's Geo-dynamo and supposedly a lot more.

That's right, that sphere above with about 4 lines and 3 colors includes all of that. Do you think it was worth it?

4. Toblerone

Toblerone is a chocolate company located in Bern, Switzerland, which is known for two specific things. The first is that it's where the Matterhorn mountain is located, and the second is that it's also referred to as the 'City of Bears'.

Without this knowledge we probably would have thought that the Toblerone logo was just another simple logo like any other. But, if you take a closer look at the mountain design at the top, you'll notice the silhouette of a bear within it.

5. Google

The Google logo we have all come to love and see every time we open our internet browsers, makes great use of all the primary colors (blue, red and yellow). However, there's one letter that bucks the trend.

The green letter l in the logo is the only letter that's a secondary color, and it ruins the continuous string of primary colors.

What you probably didn't know is that Google did this intentionally to show that they're different playful and certainly not afraid to break the rules.

The fact that all this has been expressed just by playing around with colors is absolute genius.

6. FedEx

The FedEx logo is nice and simplistic, right? It's just the company name in two different bold colors. Surely there can't be any hidden meaning with that?

If you look in between the 'E' and the 'x', you'll spot an arrow that's formed in the gap.

This may not stand out to people from giving it a quick glance, but your brain will still process the image and it leads to people associating the image, and therefore the company, with speed and efficiency which is incredibly important within shipping companies.

7. Apple

7th on the list of world famous logos with hidden meanings is Apple. The Apple logo is, well, an apple. Fairly obvious right? I mean, the company's name is Apple, so it makes sense for the logo to be an apple.

Although, did you ever stop and wonder why there's a chunk missing out of it, like a bite?

This was incorporated within the design on purpose to actually represent the forbidden fruit in the biblical story of Adam and Eve. The forbidden fruit came from the 'Tree of Knowledge'.

Just take a minute to let that sink in and realize how genius the meaning behind Apple's logo truly is.

8. Adidas

The Adidas logo didn't always look like it does above. Before, it still had three stripes, but they were completely vertical and not slanted.

The logo never used to stand for anything, which is why they went for a slight change to it.

However, the three stripes are now slanted to resemble the obstacles that people have to overcome; and I think having said that, the stripes resemble obstacles fairly well.

9. Mercedes

The Mercedes-Benz logo represents a simple and powerful message. The tri-star has been used to show how dominant Mercedes is with land, sea, and air.

10. Toyota

The Toyota logo has always made me think. Take a look at the logo quickly and tell me what you think it represents. However, the only thing I could think of before I found out the true meaning, was that the ellipses were resembling a 'T' for Toyota.

They actually represent three separate hearts, which are:

The heart of the customer

The heart of the product

The heart of progress in the field of technology

11. Baskin Robbins

The famous Baskin Robbins logo has a great hidden meaning within it, as the initials 'BR' on the left have been separated into two different colors (blue and pink). This makes the middle section of the logo look like the number "31".

Baskin Robbins offer 31 different flavors of ice cream. Clever huh?

12. Audi

The badge that Audi carries of the 4 rings has become very iconic over the years, but there's actually a meaning behind it.

The four rings represent the 4 founding companies of the Auto-Union Consortium: DKW, Horch, Wanderer and Audi. (Founded in 1932).

13. Tostitos

Similarly to several of the logos on this list; the Tostito logo plays on the clever use of the middle letters to convey two people (the 'T's), sharing a Tositos chip over a bowl of salsa (the 'I').

14. Volkswagen

The Volkswagen logo isn't exactly where the hidden meaning comes from in this instance. It's more to do with the actual name of the company.

The German word "Volks" means people, and "Wagen" means car. So essentially it's 'the people's car' - 'the car for the people'.

15. IBM

The last of the logos with hidden meanings is IBM. When you take a quick glance at the IBM famous business logo, it just looks like the three letters drawn using lines.

But the hidden meaning behind this logo is that if you look closely, there are "=" signs within it, which IBM designed intentionally to represent equality. Smart.

Summary

Now that we've seen the 15 world famous logos with hidden meanings, let's quickly recap the logos again in short:

It just goes to show, being clever with your logo can be a very great idea. All these famous companies have done it, why shouldn't you?

Which of these world famous logos with hidden meanings is your favorite? Leave a comment below.

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The Top 15 World Famous Logos With Hidden Meanings (2020) | Wealthy Gorilla

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Did you know that many world famous logos have hidden meanings? Within our daily lives and routines, logos are everywhere; When we order food, going shopping, buy products, use products, watch T.V and so on. We rarely give them a second glance, though. Instead we just take one look and decide on whether they look [...]

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Creators known for their work in creating logos

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Creators known for their work in creating logos

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There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market.

Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design.

Online marketing has made it even more complex.

To attach a visual identity of a company and its brands - a logo is a must.

If you are an entrepreneur planning to decide on a logo for your company, or a student of marketing struggling to understand the significance of a professional logo design, then read on.

If you are looking forfree graphic design programsto create your own logo you can find a full list of options here

This article unfolds the stories behind the top 100 most famous logos of all-time.

1 - The Walmart logo symbolises a spark, inspiration and the great ideas of Sam Walton. The Walmart logo has various other meanings attached to the chosen shape, colour and font of the logotype.

The shape signifies Walmart to be environmentally-friendly and organic in nature.

The colour combination of blue and yellow depicts commitment towards quality and passion.

The font used is in lowercase, depicting simplicity, and rounded suggesting transparency.

2 - Royal Dutch Shell had its first service station in California. There was a major chunk of settlers from Spain. The colour combination chosen by Shell was therefore red and yellow from the Spanish flag. The shape is related to the founder.

3 - The Logo: With an idea to stick to simple apple logo design, the logomark used was an apple with a bite. This came instead of previous plans of using the illustration of Isaac Newton. Their famous logos denote the spread of knowledge by obtaining it from the use of computers. Also, the concept of enlightenment of humanity is visible from the story of Adam and Eve. Learn the story behind from the original Apple logo to the current day.

5 - Google's famous logos are unique. It uses colour iterations and holds all primary colours. The "L" letter symbolising 'leader' is different and unique out of the basic colours. Google is the only brand which has an ever-changing logo. This attribute makes it unique and the brand value is well-depicted in the changing logos from their original logo.

6 - The IBM logo is a symbol of progressive growth in the area of graphic design. Have a glimpse through the IBM logo history.

7 - Mc Donald's "Golden Arches" is the traditional symbol used by their restaurants. The slight change in their famous logos depicted the unique style of McDonald's with the imbibed letter M.

8 - Toyota's logo has an oval shape. Their famous logos have seen several changes over time with each having its own significance. Learn all about the logo evolution history for Toyota.

9 - Samsung is a Korean company. In the Korean language, the word 'Samsung' refers to three stars. The founder of Samsung had a desire to leave an everlasting presence in the market, only like stars do in the sky. It also depicts power. The logo has gained the prominence it had in its evolutionary history. Learn more about the Samsung logo story.

10 - Ford depicts reliability and affordability through the oval shape of the famous logo design. The first car manufacturing company still has its founder's name inscribed in the logo. Whereas the letter F and D depict style.

11 - The Honda logo depicts confidence and durability by use of the bold letter "H". Named after its founder Soichiro Honda, the logo still retains the original "H" in it.

13 - speaks of trustworthiness for its products, represented in its famous logos. The use of blue and red colour suggests prosperity. The colours come from the British flag where the company had its headquarters. The font used in the logo is especially founded for Tesco.

14 - The Petro China logo depicts the commitment of the company towards the environment, along with energy. The symbol matches that of China's national flag.

15 - The Exxon Mobil logo prompts vibrant colours, depicting energy. It also promoted reliability by the cross in the two "X".

16 - The BP logo has its significance hidden in the colour codes chosen. The green and yellow combination is that of Helios, who is God of the Sun. It signifies all forms of energy.

18 - The Colgate logo has a combination of red and white colour usage. The red signifies dynamism and white stand for sincerity. The logo is quite relevant to the wide-ranging acceptance of the product based on its quality.

19 - Mazda in its logo, has a stretched M that structures like a pair of wings. The owl-like structure spells a futuristic attitude and goal-oriented features of the company.

21 - The Subway logo has two arrows on S and Y, visualising entry and exit. It signifies a "move" and having food on the go.

22 - The Motorola logo signifies its capability in the use of the colour blue. The colour depicts reliability, supremacy and approachability.

24 - The Lacoste logo comes from the bet between Rene Lacoste and French Davis team captain. The captain had promised Rene to gift him a crocodile skin's suitcase on winning. Later the crocodile in the logo depicted a memory for Rene who was the hero of the sport.

25 - The Verizon logo shows the masculine colour combination of red and black. The red checkmark in the famous logo represents the company's excellence.

26 - The National Geographic logo is simple but strong. The rectangle in yellow depicts a door. A door opening to a sea of knowledge in science, nature, culture, and reality. The use of yellow depicts the Sun that is knowledge and light.

28 - The Nissan logo in red and blue, has been intact since 1932. It has undergone minor changes to represent a new identity and elegance. It finally acquitted in 1988 with a change in font colours. The same shapes as used earlier still remain in the famous logo, portraying the old identity and calibre. At the same time, the new colour combination used shows sophistication.

30 - The company logo symbolises the organisation's strength. The X in the famous logo design as an abstract slash symbolises power and energy. The font and style show the moving attitude of the company towards progress.

31 - Nestlé's logo gives the meaning of its founder's name and represents his family as in the German language. Later in revisions, the emblem presents a general modern family.

32 - The company logo delivers an emotional appeal. The addition of the slogan was to speak out its capability to innovate globally in it's graphic design and marketing.

33 - The Boeing logo still illustrates the name of its founder. The use of the blue colour depicts supremacy and excellence.

35 - Procter & Gamble earlier had a beard logo, but recently has changed to a wordmark. Their famous logos had a significance and depicted the 13 colonies of the United States by the stars. But few knew that the simple wordmark would change the story of the company success. After criticisms against its satanic symbolism, the company logo worked wonders.

36 - The Hyundai logo has an H inscribed in it, representing two people as customers shaking hands with the employer. Whereas the ellipse signifies global presence via graphic design.

37 - The Sony logo design has its meaning associated with the Latin origin of its name. The word means "sound" and it depicts communicating strength in a simple way.

38 - The Panasonic logo shows a very simplistic structure. The blue stands for a bright future and consistency.

39 - The Mitsubishi logo design shows 3 diamonds, representing reliability, success and integrity. This famous logo signifies the meaning of the name by its components and structure.

40 - The 3M logo has 3 and M overlapped. The overlapping font depicts the company strength of delivering tight details.

41 - The Museum of London logo illustrates the geography of London and the colours change with the change in geography.

43 - The Rolex logo portrays the meaning 'exquisite' in French. It considers owning a Rolex product is an achievement depicted by the crown in the logo.

44 - The Unilever logo has a big "U" in its logomark. This inscribes pictures of the plethora of products under its umbrella.

47 - Dell has a slanting "E" in its logo representing the desire behind the founder's wish to "turn the world on its ear".

48 - The Goldman Sachs logo shows a combination of two colours, blue and white. The blue colour signifies optimism and white colour represents purity.

49 - The Yamaha logo shows three forks. They depict an effective production capability, modern technology and efficient sales. The three specified dimensions are the three USPs for Yamaha. The forks arranged in a way to presents the letter Y in the logo signifies the company initials.

50 - The BBC logo depicts it's standing as bold and strong, amidst competitors by use of bold fonts. The three boxes with the initials of the company name suggest progression.

51 - The word refers to the God of victory as understood in Greek. Nike's Swoosh is one of the most famous logos shows the wing, "Swoosh" of the God that depicts power and motivation. The Nike logo was designed by Carolyn Davidson, a graphic design student at Portland State University.

52 - Baskins Robbins is a merger of the independent ownerships of two brothers. The incorporation of "31" makes it special. It signifies different flavours for different days of the month.

53 - Picasa holds a bright and colourful logo. The structured colours depict shutters of a camera. The white sections depict a house. The Spanish company has considered itself as the house of Pixels.

55 - Audi is the result of a merger of four firms Audi, Horch, DKW and Wanderer. The four circles in the logo each represent the contribution of each of the partners.

56 - Sony VIAO depicts a combination of analogue signals and the digitally transformed world.

57 - AG Low has a simple yet meaningful logo. It spells the name of the company in a manner that depicts a floor plan. The use of such a logo signifies its area of function.

58 - The Dove symbol and its colour depict harmony, peace, joy and prosperity. The logo is so made to speak out the company mission.

59 - NBC has a bright logo with six brilliant colours, each depicting the company's six divisions. The peacock in white, faces towards the front. This shows the company's strategy to look into the future rather than the past.

60 - The LG logo has three 'smileys'. It depicts a smile matching its taglines that say life is good, so one should smile.

61 - Cisco has a few vertical lines that have a hidden meaning in its famous logo. First of all, they stand for digital signals. They also signify the popular Golden Gate Bridge of San Francisco. It is the home state for the company.

62 - Toblerone has a hidden bear in its logo that comes from the location of its first manufacturing unit. Bern, the location, comes from its reference as the "City of Bears".

64 - Ubuntu refers to "Humanity". The logo depicts three individuals joining hands and looking towards the sky. The same signifies a 'circle of friends'.

65 - Sun Microsystems uses a company logo that reads 'Sun' from all directions. This suggests the company has all-round solutions.

67 - Hershey's Kisses show the use of negative space. It depicts the Hershey's kiss between the letters K and I as used in the logo.

69 - Wikipedia has a very smart logo that symbolises an incomplete globe. It presents the nature of knowledge that keeps on adding and growing. The puzzles that frame the globe has symbols from different languages and countries.

70 - London Symphony Orchestra has a dual meaning to its famous logo. It has two letters inscribed, depicting a short from of its name. But if looked upon, a conductor raising a baton is there.

71 - Facebook Places has a "4" inscribed in the arrows. It depicts the presence of the already competing symbol "Four Square" in most check-in apps.

72 - Circus of Magazines logo, though chosen for a publication house depicts a circus tent at first glance. The tent folds if looked closely and presents the pages of the magazine.

73 - logo looks like two rows of square boxes. But you would need a close eye to find the name of the company in its binary form.

74 - The Beats logo depicts a person wearing headphones. The circle in the logo signifies a human head and the B in it is the company's headphone.

76 - Le Tour de France has a yellow circle in its logo specifying that the race place when the sun is in the sky. It also has an inscribed bicycle depicting the nature of the race.

78 - Mister Cutts shows a scissor as part of a creative logo design. When looked upon it depicts a face with glasses and a moustache.

80 - does not have the signature of Walt Disney the founder but an employee's signature in its famous brand logos.

81 - Coca-Cola has a famous logo design that depicts its legacy. It shows a Danish Flag between the two words. This was a coincidence but helped to advertise in Denmark.

82 - The Goodwill logo design depicts a smiley face, or can say a half G in its logo. As the company strives to bring a smile on the faces of the disadvantaged. It has a smile depicting its purpose and the G depicting its name.

83 - The Gillette logo shows the sharpness and precision by cutting the G and I in its brand logos. The colour used represents grace, elegance.

84 - Kolner Zoo other than depicting animals, also shows a landmark in the Cologne cathedral.

85 - The Continental famous logos need a close look to identify the tyre depicted in the letters C and O in its logo.

86 - Pittsburgh Zoo follows the tradition of use of negative space in their logo. The brand logos show a gorilla and lion in the negative spaces of a tree.

87 - Philadelphia Eagle's famous logos have seen a shift from green to blue in colour. In both cases, the Eagle signified ingenuity of the team and its lofty spirit.

88 - British Heart Foundation has a creative heart symbol. It stretches with a positive depiction of an echocardiogram.

89 - British Blind Sport has special significance in its logo colour, coding and symbol. The colour codes represent the British flag. The symbol depicts a rugby ball and an eye specifying the game and its player's speciality.

91 - San Diego Zoo shows the animal paw in its logo written as "Zoo".

92 - The Tostitos logo shows two people by its design of the letter "T" and a pot of salsa over its letter "I". The hidden meanings stand for two people coming together for a salsa dish.

93 - VIA Rail Canada shows a set of parallel lines on both sides of the letter "I" depicting a rail track.

94 - The Mobil logo specifies the strength of its service through the use of appropriate colours. The blue in their famous logos spells security and faithfulness and the red depicts strength.

95 - Formula 1 in its logo depicts a "1" by using the empty space between the two symbols.

96 - Galaries Lafayette depicts its Parisian origin by including the symbol of the Eiffel Tower.

97 - The Guild of Food Writers logo represents its services to the world. The hidden meanings shows a spoon in the form of a pen nib depicting writing and food.

98 - Jack in the Box has redesigned its brand logos with a 3D stylisation. Often critics claim it to be a new logo closer to products like video games than burger joints.

99 - This Bipolar famous logos present the emotional connection depicted by its colour choice and presentation. The dark green colour and frowning face depicted by the smiley shows the ups and downs faced by victims of Bipolar Disorder.

100 - Killed Productions depict a sleeping "I" referring to the "Killed" in its company name. A classic example of hidden meanings in brand logos.

Want to know about the other famous logos that fall under the top 100 lists. Get a complete list of the top 100 brands and their brand logos.

Make use of the top apps or logo templates available to make your logo design.

Be creative and make the best logo that suits the identity and brand image of your firm.

You may also be interested in - 101 Logo Design Facts and Stats you must know

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100 Most Famous Logos Of All-Time - Company Logo Design

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There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market. Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design. Online marketing has made it even more complex.

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The Importance of Logo Design for Business

Have you realized that you're able to instantly identify a business by looking at its logo, even if their name isn't a part of the logo? Perhaps you've noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you've never heard of the business before. Symbols are a succinct and efficient way of communicating information about your business. A logo is an important part of your company's brand, and makes a significant impact on a company's public perception. In fact, a logo is one of the most important branding investments a business can make.
Why is Logo Design Important?
A logo can be described as the face of a company. Quite often, it's the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.

Factors to Consider

A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size - whether it's on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.

With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.

The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It's very important that your logo delivers the correct message about your company.

The Chrysalis Logo

A few months ago, we changed our logo to the one you're currently seeing. Prior to this, our old logo served us well for twelve years. However, in this our 13th year, as we seek to enhance our visibility within the region, a stronger, fresher identity was needed. Our new butterfly is beautiful and bold, yet delicate - a fitting representation of our attention to detail and our appreciation for aesthetics.

Testimonials

When the operators of Jamaica Rhino Safaris set up their business in Jamaica after years of running communication businesses in London, they were hard pressed to find an agency in Jamaica that could fulfill their logo design needs. Chrysalis more than filled their bill. We were excited to work on this project and they were very pleased with the end results.

See their testimonial, and the logo here.

Can We Help You?

We'd love to! Whether your business has never had a logo before, or you'd like to revamp an existing logo, Chrysalis will consult with you to get a sense of what you, the customer, want and what your brand needs. We work to consolidate these two ideas into one finished product that you can be proud of.

We know how important logo design is for businesses and our team stands ready to provide you with a beautiful representation of your brand. Please access our contact page to send us a message. We'd love to hear from you!

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The Importance of Logo Design for Business | Chrysalis Communications

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Have you realized that you're able to instantly identify a business by looking at its logo, even if their name isn't a part of the logo? Perhaps you've noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you've never heard of the business before.

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7 Reasons Why a Logo is Important to Your Business | Tailor Brands

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A strong logo is the beginning of your company's branding and conveys your business's vision. Here are 7 reasons why a logo is key to your brands success.

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The logo is an efficient marketing tool that helps to drive customers to your business. This is because logos are first symbols that people see when searching the physical and virtual markets for products or services. Remember a good logo can increase sales of the memorability of your site. And to create your own logo, you require some amazing logo makers tool.

Finding a top logo maker is essential to generate a professional looking logo that is perfect for building your business and branding your products / services over a very long time. For this, Logo maker tools come handy when you want to create a customized business logo on your own. You can find plenty of logo makers on the market to help you effortlessly design a compelling logo without any outside help. With some practice, you can also design a unique logo for your company within minutes. Also, if you are a designer, you can represent your logo presentation using presentation maker as well.

For this, you just need a computer with an internet connection at your home. And you don't need to hire a professional designer to design a logo for your website. All you need is an excellent tool to make your job easier, so here we present you with some selected logo maker tools.

Here Are 16 Best Logo Makers One Should Try In 2020

Make your own customized business logo free of cost. "Designhill-Logo Maker" has more than 1000 logo designs that you can choose from. You can choose any design as per your choice in terms of colors, fonts and texts. You can even purchase the free logo maker files to get unlimited access if you need to print as many cards as you need.

Designhill is a leading crowdsourcing platform that thousands of business owners and graphic designers use daily. Besides using its logo maker, you can also have a professional logo design by launching a logo design contest on this site. You will get dozens of new concepts of logos in response to your design contest. You can get a logo at very low prices at this site.

Besides helping you in getting a logo, this site is a useful marketplace to create tshirt designs, brochures, websites, business cards, and many other design solutions.
[View Source: Designhill]
02. Design Iconic

Design Iconic has numerous premiering features. One of its most heightened features is that it is AI (Artificial Intelligence) integrated. Design Iconic is a versatile and advanced free logo maker tool which comprises of approximately 1000 templates to opt from. These numerous logo designs templates are easily accessible and can be further customized in terms of the font, colors, and texts. Design Iconic has the most variant and vibrant colors available that present a defining impact on the logo designs that are created via this tool. Few of the most attractive and key features of Design Iconic are:
[View Source: Design Iconic]
Logojoy is like working with a real designer, but without the cost or back and forth. The intelligent learning AI uses a guided process to help you make some key choices before generating stunning results. And the built-in tools let you modify in real-time. The whole process is free until you find the perfect logo and costs as little as $20.

04. Logaster

Logaster is an online tool to create really good designs for your logo. It's the most used online software to make super fast and efficient logos. So spend a few minutes on this site if you want a decent looking logo.

You will be able to get modified logos ( one with a transparent background, another one with invert emblems) as a zip file. Despite low resolution images, you can even download the logos in high resolution and to get high-resolution images you will have to pay from $ 9.99. So, you can use this tool to create logotype or symbol logo.

Take a look at Shopify, an online logo design tool that helps you to create your unique logo in a matter of seconds. You can use this tool with absolutely free of cost, especially when you're using it to create your business logo.
[View Source: Shopify]
Explore another logo design tool "Foundry", which will make you a professional designer even if you are not the one. By using this tool, you can create a logo directly from your phone or iPad. You can use it for designing stunning logos as there are advanced text options along with 3000+ symbols and icons to choose from. You can even download many more logo designs in JPG and PNG formats.
[View Source: Foundry]
07. Free Logo Design Engine

Do you need to create a clean and professional logo which helps you to recognize your business well? If yes, then access this tool that will even help you in selecting appropriate fonts, eye-catching colors and logo template in a few second. It is surely one of the best online logo generators. If you want to download low-resolution designs, it's completely free. But this tool charges you for the high-resolution options. There are some reasons for which you can choose the "Free Logo Design Engine" when you designing a logo for your website:

Trusted (used by more than 100,000 satisfied customers)

Quality (use it for award winning professional logo designs)

Easy & Fast (design process that takes minutes)

Try It Free (customize logo and pay Rs.1990 for unlimited use)

Large Selection (choose from 1000 of graphics and types of free logos)

[View Source: Free Logo Design Engine]
"Canva" is very useful to create the logo with over 100 free stock templates (social platforms, layouts, and free images) to choose from. It can be used by people even if they don't have any design experience. It has drag and drop interface, which is easy to use. By using this tool, you can download high-resolution logos in JPG, PNG and PDF formats at no extra charge.
[View Source: Canva]
09. Logo Garden

LogoGarden is a free logo creator that allows businesses to create original logos in minutes, not days. Founded in 2011, this tool is made to offer hundreds of samples from accounting industry to transportation.

With its thousands of brand symbols, and layout options allow startup businesses to create their custom logos for establishing a brand identity quickly. You can design your logo on a business cards, website, print t-shirt, coffee mug, and smartphone, through the LogoGarden tool. A survey report reveals that over 1,765,002 entrepreneurs have already been used in order to design unique logos as per their requirements.
But even with this tool, you need to keep in mind certain tips to create a logo design for digital era.
[View Source: Logo Garden]
10. Logo Genie

Logo Genie is a creative yet well-known tool to design amazing logos online. This site provides a very user-friendly interface that enables you to use this design tool easily for making your logo design ideas come to life. By using Logo Genie, you can even customize a logo (change its color, orientation, add some gradient) as per your requirements. You can also purchase your logo in multiple file formats such as JPG, PNG, PDF, EPS, etc.
[View Source: Logo Genie]
11. GraphicSpring

If you want to create a logo in one minute or less than it, use a perfect online logo maker tool "GraphicSprings". It helps you to design a logo, which is available in JPG, PNG, PdF and SVG formats. For designing a general logo you will pay $20 but, this tool will charge you $150 if you want to make a professionally designed logo for your business.

Use GraphicSprings for availing a varied range of free templates for your housekeeping service if you want to search for a fresh start for your cleaning service logo design. So don't waste your time much and start creating a free logo with GraphicSprings today!
[View Source: GraphicSpring]
12. LogotypeMaker

LogotypeMaker is one of the online logo maker tools that helps you to create your business logo in less than a minute. This is the best place for startups and small companies, who can choose any logo from the randomly generate logo page of LogotypeMaker.

By using this tool, you can create your company logo such as a holiday logo with just a single action. For this you need to put the name of your company; click on 'create logo now'; once you have selected you can customize your logo shape, colors, fonts and finally you'll have your own custom logo created.
[View Source: LogotypeMaker]
13. DesignMantic

Want to make a logo for your business within a short time-frame? Browse DesignMantic website to get your logo in easiest and fastest way. This particular logo creator helps you create a professional looking logo design for free. Try this software to get the best result if you need a logo design for your company presentation or a brand image for your firm.
[View Source: DesignMantic]
LogoYes (logo design tool) is a professional logo generator that helps to designs logo within minutes and save your time. Anyone can use this tool as it's very easy to use.

And the best part is you don't require any registration fees or credit card payment until you're cent percent satisfied. So let's check it out and enjoy your favorite logo design!
[View Source: LogoYes]
15. Online Logo Maker

This is one of the finest tools to design a logo absolutely free of cost. This site does not require you to create an account for designing your logo.
[View Source: Online Logo Maker]
You will be able to upload any custom image from a wide variety of available images in a different category of "Online Logo Maker". Try this out and get awesome results just by spending a few minutes to create a memorable business logo for startup.

16. Logo Factory

Logo Factory will help you design free new age Wordmark style logo quickly. Some of the largest tech companies and even startups such as Google, IBM, Instagram, etc. use wordmark style logos.
[View Source: Logo Factory]
With this platform, you can create your logo just by providing your business name, choose a color, choose from a variety of logo friendly fonts, and finally the size of the logo. And for this, you don't have to go through any registration or subscription process.

In case you would want to add custom watermarks to your photo with logo and text, sites like Watermarkly are the best.

Conclusion

These logo makers help in customizing a logo as per design needs of a business owner. Compare their various design tools and settle for the one that is best suited to creating your specific logo design. Free logo makers provide a fantastic way of getting most amazing professional logos that speak for your brand. A visual watermark, on the other hand, allows you to create your own watermarks with the help of text and graphics. We hope the above-mentioned Logo Maker tools will help you apart from others to create the perfect logo for your business in 2020.
Get Your Logo Design

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16 Best Logo Makers One Should Try In 2020

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To build an identity of your business, you can create a logo on your own with the help of best logo makers tool. Such free logo design software is useful in designing a logo as per your design requirements.Use a logo maker site from this list to design a logo by yourself.

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logotype; an identifying symbol (as for use in advertising); an identifying statement : motto... See the full definition

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One of the biggest design misconceptions is that it is easy to make a logo. To begin with, a logo is much more than just some colors, fancy fonts, and graphics put together. A logo is an essential part of a brand's visual identity.

Creating a logo demands critical thinking, creative input, and methodical planning. Simply put: you don't just sit down and create a logo while binge-watching your favorite Netflix show.
So, how do you make a logo worth remembering?
We've compiled 50 inputs - a combination of rules, tips, and tricks - on how to create an awesome logo. Read on, digest the guidelines, and put them in action.

Make sure to dive into our logo templates to help push your design along faster.

The Basics

1. Get inspired.

Inspiration that jumpstarts the flow of creative juices can come from anywhere. When creating a logo, the obvious sources of inspiration are design-centric websites like Logo Gala. Expand your research to other creative sites such as Dribbble or Deviant Art. Offline, observe your surroundings. Anything that makes you fired up or happy is a potential root of an awesome idea.

2. Learn anything and everything you can about logos.

An effective logo is unique, sensible, visually enticing, and delivers its intended message. In its basic form, a well-designed logo is a form of brand identity. However intricate or time-consuming the design process gets, the end product must always be simple to understand, memorable, enduring, versatile, and appropriate.

3. Develop your own creative process.

Every designer has his or her own approach, and it's almost never linear. However, a majority of them follow a general branding process. This consists of the following:

1. Design brief - interviewing the client and making sure you get all the information you need.

2. Research - learning more about the industry/niche, as well as the client's history and competition.

3. Reference - checking out design inspiration related to what the client needs, as well as looking at the current design trends.

4. Conceptualization - sketching and developing the logo around the given brief and the research you've made.

5. Reflection - letting the idea mature following a quick design break.

6. Presentation - choosing a couple of design options to show the client, as well as getting feedback and doing some edits until the design is complete.

4. Set up your price system accordingly.

"How much for this design?" is arguably one of the most frequently asked questions, especially during the briefing process. It's also a question that's hard to answer, since every client has different needs and requirements. You need to learn business skills - especially if you're a freelancer - to price your work accordingly. Look into the different factors involved in designing a logo. These include the number of concepts to present, the number of revisions to make, the degree of research needed, and so on.

The best way to handle this business aspect is to draft a customized quote for every client. In doing so, you will learn how to put a financial value on your designs (which is a different topic altogether).

5. Learn from others.

By understanding how other brands made it to the top, you will get tremendous insights on logo-making as a whole. At one point or another, this awareness will you help you become better at what you do.

Tips and Tricks

6. Research your audience.

Designing a logo is not just about creating an appealing visual. Your main objective is to build up a brand. You also need to set up a communicating position between the company and its target audience. This is why market research is important. It's highly recommended to involve the client at this stage since your take on the brand may not be the same as theirs. It's critical that you're 100% clear on the message before you start the creative process.

7. Throw yourself into the brand.

Ahead of doing logo sketches, invest some time compiling information about the client: who they are, what they do, how they work, and what their target market is. Study previous versions of their logo (if available), and think about the upgrades needed to fully represent the brand. Then, make a list of do's and don'ts pertaining to what the client needs before you get the ball rolling.

8. Save all your sketches.

It's a common practice for designers to come up with a number of sketches for a single project. Even if you're able to pinpoint early on which sketch to develop, don't discard the others as they can be valuable resources in the future. Just because the other sketches didn't work for one client doesn't mean they won't work for another. Revisit them whenever a new project comes in to find a seed of inspiration.

9. Research online.

If you're struggling with ideas or concepts, look up keywords associated with the brand online. You can also search through Google images for visual inspirations.

10. Create mind maps or mood boards.

These kinds of tools help filter the ideas in your head, and mix up various images and concepts. Work with keywords and word alternatives to accumulate a variety of inspiration using different sources. Place them in one giant mood board to see how they work together.

11. Build a board and tear it apart.

This is in connection with the tip above. Make a mood board of logos related to your project. Evaluate what made them effective. Afterward, tear the board apart and use your assessment as a guide to make your own unique creation.

12. Stop with the clichés.

Every couple of years or so, a new design fad enters the ballgame. Study the styles - you can even use some of them - but avoid jumping on the bandwagon if the "new" idea is basically just a rehash of an old one.

13. Make the design versatile.

Creating a versatile logo goes a long way in ensuring its longevity. If the logo looks great on posters but awful on novelty items, it can limit its popularity. Versatility plays a huge role on how you select the elements of your design - colors, fonts, layouts, and the likes.

14. Use a grid to produce a timeless design.

When it comes to designing - especially using traditional techniques - everything is about the grid. Case in point: the iconic logo of Shell Oil that hasn't changed much since its launch in 1971. When done right, the grid makes the design cohesive, put together, and timeless.

15. Use pen and paper.

Even with the techy sketching programs available online, sketching using pen and paper is still the best way to flesh out ideas. Sketching out ideas enables you to experiment freely. It prevents you from being swept up from the finer details.

It doesn't really matter if your sketching skills are poor. As long as they deliver your ideas correctly, you're on the right track.

16. Construct vectors.

Right after sketching your ideas, proceed to the more technical aspect of design. The best way to save you time and frustration when you eventually edit your design is to create vectors. In this process, the Illustrator is your best friend as it can rescale your design without sacrificing its quality.

17. Decide on your fonts carefully.

Typography is certainly a key element to an effective logo. There are two main options for this: create a customized typeface or use a pre-set one. If you create your own typeface, avoid making it too trendy. Instead, keep it simple, readable, and classy.

18. Stay away from gimmicky typefaces.

This is in connection with the tip above. Avoid the temptation to make your logo shine by using gimmicky typefaces. The majority of gimmicky fonts are overtly fancy and excessively weak. If you're aiming for a professional yet unique look, avoid these fonts at all costs.

19. Use a maximum of two fonts.

Naturally, there will be exceptions to this rule. But, as a common principle, using just two fonts is smart if you want your design to be distinct, sharp, and clean.

20. Tell a story.

Every design has a story to tell, and logos are not an exception. If you see a logo as just an artwork or a structure of lines and texts, you won't be able to express the meaning behind it. Ideally, a powerful logo features two stories: one that is obvious and another that is hidden.

21. Consider the space around the logo.

Most brands require an exclusion zone, which is the area surrounding the logo that isn't meant to be filled by any other element. This space serves as a protection to the integrity of the logo. When designing, think about how the exclusion zone should be used.

22. Design an active logo.

If you use a device within the logo to facilitate it, think about adding some movement to it. This "movement" isn't about adding animations, but more of the size, placement, and rotation of parts within the design. For example, a fish will appear in motion if it's "caught" on a mid-jump. Additionally, you must take into consideration the direction of the intended motion.

23. Think of tones along with colors.

An effective logo works in black and white and in color. If your logo uses color to express a message, consider the best way to show its meaning when the color is taken off. At times, this requires altering the contrast between the various elements of the design so they still express the same message when modeled in monotones.

24. Keep up with trends.

Taking note of current logo trends doesn't suggest to mindlessly following them. But if you must break some rules to broaden your design options, to optimize a trend - or even start a new one - you must also know what you're up against.

25. Practice all the time.

If there's only one thing you remember from this article, make it this rule.

Mistakes to Avoid

26. Underestimate the importance of a proper color scheme.

Colors make up the essence of any visual art. Quite often, designers disregard the value of the astute usage of colors. This is probably caused by the misunderstanding that a 'clean' design only involves white.

27. Fall into the cool, flashy creation trap.

Innovation is a marvelous thing. This is how you can find ways to work around what you have, try things out, and come up with killer ideas for your design. But, all things have its own share of rules and restraints. Your innovative capabilities are countless, but their practical uses aren't. Excessive experimentation can produce a logo that is lovely to look at, but isn't identifiable with the brand itself.

28. Undervalue custom typography.

In terms of logo design, your fonts must be distinctive. A customized, hand-drawn typeface is more effective than most dazzling fonts easily available online. If nothing else, it can keep design plagiarists away. Also, custom lettering is more identifiable in a logo than a font downloaded off the internet.

29. Be easy to predict.

Your design won't stand out from the crowd if it looks the same as what's already out there. Aim to design a logo that is somewhat unfamiliar yet still relatable. It should suggest something: a story, a feeling, or an action.

30. Think of your designs as unparalleled.

While having confidence in your ability is good, putting yourself in the "best" category can hinder your growth. Your brilliance is as good as your last design. If you keep this in mind, you will strive harder to grow as a designer.

Premium Logo Tutorials

This tutorial teaches you how to create a mascot logo from start to finish. It shows how to correctly structure a digital logo to be used for screen printing or embroidery. It also connects the design's vintage vibe into modern design.

The instructor highlights how simplicity in logo design shouldn't be underestimated. With basic shapes and colors, the tutorial teaches how to create a simple, yet strong, logo. It also imparts how to optimize communication with minimal and concise pieces of information.

This tutorial that runs for over an hour shows how to make a family crest. It tackles the art of designing this personal logo - from background research and shape formation to font and color choices.

This tutorial, as the name suggests, is a step-by-step documentation of creating a logo. It imparts tips, tricks, and guidelines from design conception to completion.

The instructor recreates a video game logo using digital techniques every designer must learn. The video shows how to construct a grid background on an existing logo.

This class uses illustration to teach how to design logos using the Green type treatment. It also imparts tips and guidelines for eco-friendly treatments for other design elements.

Chris Spooner teaches us the techniques and tricks to finish off a logo design using Adobe Illustrator. It especially highlights font and color section to make a simple yet sophisticated end product.

This tutorial helps you effortlessly make a customized logo using stunning text effects. It also lets users test their logos using different colors and fonts.

This class, often recommended by top designers, delves deeper on how effects and textures can be used for logo creation. It lists down techniques and tricks that are very clear and easy to follow.

This tutorial, as the name suggests, is all about creating the Windows Vista logo using Photoshop. It provides a step-by-step instruction on how to properly create the mirror and glossy effects of the logo.

The designer offers tips, tricks, and techniques on how to create awesome logos with a vintage or retro vibe. The tutorial uses Adobe Photoshop and Illustrator to create a 70s type logo.

This tutorial demonstrates how to recreate the iconic Volkswagen symbol. It highlights several techniques like layer styling, radial gradients, and lasso selection to reconstruct the famous brand logo.

The instructor teaches how to create a logo intended for websites with a grunge style background. The tutorial focuses on tricks and techniques to make this type of logo pop.

The tutorial tackles how to use Warped Grids to make a logo more dynamic and flexible. It provides a step-by-step instruction on creating rainbow logos using the easy yet versatile Warped Grids technique.

The instructor teaches how to design and create a glowing or sparkling intense light three-dimensional logo. The tutorial shows different techniques and tips to produce the desired effect.

This tutorial teaches how to correctly present logotype. It underlines the use of a macro photo simulation where the logo is printed on paper.

This step-by-step tutorial demonstrates how to create quirky, out-of-the-box logo designs. It also provides practice on how to stop oneself from going over-the-top.

This is not a tutorial per se, but more of a case study on the makings of a logo. It focuses on the creative process of designing a logo from scratch.

This is a comprehensive take on how to create a logo from start to finish. It highlights how to discover, develop, and implement an image until it becomes a logo.

This is a detailed tutorial on how to create a virtual DJ design. It tackles more than just logo-making, but all techniques and tools can be helpful in creating an actual logo.

With these rules, tips, and tricks, we're certain your next logo will stand out from the crowd!
Products Seen In This Post:

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How to Design a Logo: 50 Tutorials and Pro Tips

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One of the biggest design misconceptions is that it is easy to make a logo. To begin with, a logo is much more than just some colors, fancy fonts, and graphics put together. A logo is an essential part of a brand's visual identity. Creating a logo demands critical thinking, creative input, and methodical planning.

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When an idea strikes, you want to roll quickly from inception to your graphic design process so you can share your work. With Adobe Stock assets and integrated fonts, Illustrator helps you seamlessly bring your creative vision to life.

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When an idea strikes, you want to roll quickly from inception to your graphic design process so you can share your work. With Adobe Stock assets and integrated fonts, Illustrator helps you seamlessly bring your creative vision to life.

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What does a graphic designer do? - CareerExplorer

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Are you looking for a creative career in the visual design field that involves collaborating with other creative people or directly with clients? You may want to consider a career as a graphic designer!

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Look around right now. You see the sign hanging above that shop window? The coffee sleeve hugging the to-go cup you're drinking out of right now? The poster across the street advertising the next event at your local theater? The things you interact with every day were all created by a graphic designer. These elements all communicate an idea or concept- the purpose of graphic design. It's a graphic designer's job to marry creativity and strategy in order to effectively communicate with the world around them (that is why good communication skills are just as much part of a designer's repertoire as originality is).

Most people can make a pretty picture, but not many people have the skill set to think about the purpose of a design before they even put pen to paper (or stylus to screen). At Shillington, we teach our students how to listen to client needs and how to research and develop concepts to find a balance between functionality and aesthetics. Shillington Brisbane teacher Adam Busby puts this into better words:

Design isn't just a craft, it's a way of thinking and once you learn that amazing way of thinking, you can never see the world in the same way again.

First, Let's Take It Back to Basics

All graphic design, regardless of type, is based on five key elements:

Graphic design is all about the "WOW" factor, but good design is nothing without the "ohhhhh" of understanding as the eye and brain connect style and purpose.

Now, Let's Demystify the World of Graphic Design

Design is everything from the physical to the digital to everywhere in between. There is a lot more to graphic design than a stunning website or stand-out business cards. These are just smaller elements of larger categories. To fully understand the world of graphic design, we must break it down into 11 parts:

1. Branding/Visual Identity

Everyone has their own unique story to tell-from individuals to small businesses to large corporations. Once these stories are crafted, it's time to give them a voice. That's where a graphic designer comes in. They work with the client to develop a visual representation of their brand (their brand identity) in order to breathe life into their story, bringing shapes, colors and images into the narrative. Through the careful use of imagery, they hope to leave a lasting impression of the brand in the mind of the audience.

Designers who specialize in this field create a variety of assets, including: logos, business cards, color palettes and typography. Branding teams are tasked with communicating intangible qualities to the audience using visual communication. Visual identity graphic designers must have a working knowledge of all of the types of graphic design to create a concept that translates across different media while also maintaining brand consistency across all channels. These are the designers that often end up pursuing careers in marketing and advertising later in life.

2. Advertising & Marketing Design

We are constantly bombarded with marketing campaigns everywhere we go. We see them on television, when we watch an online video, when we pick up a newspaper and when we are scrolling through Facebook. We've been exposed to the good and the bad, even if we are so accustomed to campaigns that we don't consciously label them outright. When we see a great ad, we know it's good because we are quick to hit the "shop" or "buy now" button. That is the measure of an effective marketing campaign.

3. Digital Design

As you know, the world is only becoming more digitized, which means this is a field that will continue to expand as consumers become more reliant on screen time.

4. Product Design

Product designers orchestrate the entire design process for products. There are six types of product designers:

Interaction or UX Designers that understand how apps interact with consumer needs

Graphic or Visual Designers that create images and the user interface

User Researchers that understand the minds of your customers

Data Analysts that test products and use that information and data to inform the end product

Prototypers that can implement and test ideas as cheap and fast as possible

Business Strategists that analyze the strategy behind every design decision

These are all individual roles, but a good product designer understands each avenue. These designers help you deliver on your brand. If your branding team promises a professional and compassionate experience, your product designer ensures that your clients get it. It's one thing to have a good product, but if you can't deliver on what you're promising your audience, you are only hurting yourself.

4. Editorial/Publishing

One of the more common types of graphic design is editorial design, which deals with publications such as books and magazines. Publication designers create layouts, covers and graphics for editorials in order to convey the author's vision and message for their work. With the rise of online publishing, editorial designers aren't limited to working on print media either. Online newspapers, magazines and ebooks all require somebody to design the layout, covers, editorials and graphics as well.

Publication designers can be freelancers, in-house creatives or part of a creative agency. No matter where they are employed, they each work with editors and publishers to bring about a beautiful, effective end result. Therefore, they must understand printing, digital publishing and color management.

5. Packaging

7. Lettering/Typeface Design

If you have ever dipped your foot into the planner and bullet journaling community, you have been introduced to the art of . In fact, many stationery addicts have extensive knowledge of these types of graphic design and the many tools necessary to create stunning works of art using the written word. Typeface design requires a working knowledge of typography , which, at its basis, is the science of lettering.

Making the right type choice can communicate your message instantly. A bad type choice, however, can be jarring, distracting and often completely unreadable. Think about the FedEx logo. You're picturing it right now, correct? That's because they're branding is so effective that just hearing the name of the company can create a sharp, precise visual in your mind. The key is to mix style with clarity.

8. Environmental Design

Environmental design is a discipline that touches on many different types of graphic design. Ultimately, these designers are focused on giving their audience a great experience. They connect people to places because a person's time spent in a certain environment can be made memorable if it's interesting, easy to navigate and informative. An environmental designer often has experience or a background in architecture as environmental design encapsulates everything from graphics, landscapes, interiors and other architectural elements.

9. Set Prop Design

Costume designers are often the celebrated heroes of film and television, while set-prop designers remain the unsung heroes of the industry. These designers are in charge of all of the graphic design elements that are necessary to create the atmosphere of the set. Good prop designs should be noticeable, but only subconsciously. It takes a lot of effort for a designer to create these elements, only for them to blend into the scene. But that's the entire point. If even so much as one prop is inaccurate or off, the viewer will know, which will completely remove them from the environment the director is trying to immerse them in.

The lettering on the old-fashioned barbershop window is part of prop design, as is the label on a bottle of magic potion that's merely sitting in the background of a scene. These elements have all been designed by someone. Set prop designers are the invisible hands that create the necessary objects to make the world the characters inhabit seem real. They redesign actual objects, like presidential seals and create new ones, like newspapers written in elvish.

10. Human-Centered Design

Before a designer can begin the creative process, they need to understand the audience they are working to reach. They immerse themselves in the community, they talk face-to-face with the people in that community and they are constantly observing everything around them. Human-centered designers not only use this information to inform their designs, but they also engage the people in the process.

11. Design for Good

Working as an Ad Agency or In-House Marketing Design

When establishing your career as a graphic designer, one of the decisions you will need to make will be whether you decide to pursue a career with an ad or design agency or become part of an in-house ad team. There are significant differences between the two, each with their own strengths and weaknesses.

The main difference between the two is that if you work for an in-house team, you know the ins and outs of the company. You are part of the corporate culture and can focus exclusively on the direction of the company's overall narrative. You will become very specialized as you work on many products across more specified areas (i.e. detergents or baby food). You will have more say about how the campaigns you work on are conducted. You may also find yourself handling budgeting issues.

Meanwhile, at an agency, you will work with many different companies across a broader range of products. You will have to apply your skills evenly to a broad range of industries. Often, you are the "fresh eyes" that a company needs. It is important to note that some agencies specialize in specific kinds of clients, though you will still see a wider variety of products and problems than you may encounter as part of an in-house team.

Working as a Freelancer

Full-time freelancers often begin as moonlighters. Many used their skills while in school to make a few extra dollars, building a portfolio and reputation slowly over a number of years before finally taking the plunge and becoming a full-time freelance designer. There are a number of things to consider when freelancing. One is becoming accustomed to a more gradual rise to stability. Freelancers experience both feast and famine during the very beginning of their careers as they continue to acquire more clients.

Another thing to consider is that while freelancing is an incredible career opportunity, it has its fair share of extensive planning, long nights and creative problem-solving. There are many people who live great lives as digital nomads, working from wherever they are in the world. There are also many freelancers who are busy solopreneurs, who have made the decision to take control of their lives and careers by becoming self-employed. You will learn how you work best as a freelancer and can build your career path from there.

The graphic design industry is brimming with opportunities.

There is a place for designers who want to specialize in their area of expertise and there is a place for designers who want to dabble in every type of design. The all-encompassing world of graphic design cultivates an industry that celebrates every skill set, talent and creative approach.
Want to learn more about graphic design and find out if it's a promising career path for you? Read about the range of jobs and opportunities available to designers after completing the Shillington graphic design course. And to help you out further, we've Want to study from anywhere you are in the world? Join the Global Classroom with Shillington's online graphic design course and launch your creative career. put together this list of 120 design terms to make sense of the jargon.

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The 11 Main Types Of Graphic Design (Fun & Different)

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Look around right now. You see the sign hanging above that shop window? The coffee sleeve hugging the to-go cup you're drinking out of right now? The poster across the street advertising the next event at your local theater? The things you interact with every day were all created by a graphic designer.

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It's easy to spot your talent for good design. From the clothes you wear to the way your home is decorated, it's clear that you have an eye for elements that work together to make a statement.

Now you're turning your eye for design toward a possible career as a graphic designer. You know that graphic designers use technology to create their work, but that's where your knowledge ends. What is the graphic design field really like, and what types of graphic design are out there?

We're here to expand your idea of what it means to be a graphic design professional. Join us as we explore the purpose behind graphic design, recent changes in this evolving industry and the types of graphic design you can consider pursuing for your own creative career.

What is graphic design?

Graphic design is about much more than creating images that are nice to look at. It's a form of visual communication that provides information, shares ideas and persuades the audience to consider new perspectives.

"Design mediates between people and decisions; whether subtle or overt, design promotes a point of view," according to the American Institute of Graphic Arts (AIGA). It's this ability to connect with others and convey a message that makes graphic design such a valuable field.

Designers can use their skills to boost sales in a marketing campaign, create a lovable cartoon character or pioneer a functional product that solves a problem. These creative professionals use their design skills to connect with others through their visual work.

Then and now: How the graphic design field has evolved

Graphic design has been around for thousands of years-the Interaction Design Foundation puts the field's beginnings to cave paintings that predate Egyptian hieroglyphics! In more recent times, the term "graphic design" was coined in the 1920s by the print industry to describe basic design elements like typography, logo creation and color theory.

Although these foundational elements of design have remained largely unchanged, the field has evolved in plenty of other ways over the past one hundred years-most notably with the advent of the digital age and new design software.

Graphic designers have been marrying their design skills with technology ever since the invention of popular design programs like Adobe's Photoshop® and Illustrator® in 1987. This evolution toward new technology means that today's graphic designers have more tools than ever at their fingertips. Designers who stay on top of changes in design software can find themselves in a good place to continue expanding their career, no matter which type of graphic design they pursue.

7 Types of graphic design

These are some of the types of graphic design you're likely to hear about as you explore this field-but you'll also notice that these job descriptions have some overlap. Like many professionals, graphic designers can use their skills in a variety of roles depending on which company or industry they work for.

The versatility of your graphic design know-how can be put to work in many different positions. Take a look to see which type of graphic design strikes your fancy!

1. Product design

Product designers use their creative prowess to research, design and develop new products. The types of products they create depends on which industry they work in, but it could include everything from toys to tools to technology. These designers conduct market research to make sure their product will appeal to the target audience and won't violate competitors' copyrights. Then they'll create early illustrations and prototypes of their designs before they're sent into production.

2. Branding design

Branding is a type of corporate design that focuses on the visual identity of a company or product. These designers must be in tune with the marketing message a brand wants to send, as well as the target audience they wish to reach. Every aspect of branding design must align with these goals, as well as fit into the larger aesthetic of the company or organization. Consumers' perception of a company is often driven by their branding, so graphic designers in this specialty put all their skills to work developing a visual brand that will connect with the target audience and project the right message about the company.

3. Website design

There's a graphic designer behind nearly every website you visit and app you download. These design pros need a strong sense of user experience (UX) design to make sure the sites they design are as user-friendly as possible on both desktops and mobile devices. They use all their skills to design online spaces that are visually appealing, easy to navigate, compatible with SEO best practices and aligned with their clients' branding.

4. Print design

The digital age may have changed the world of graphic design, but that doesn't mean there's not still a market for print! These graphic designers specialize in creating work that is meant to be viewed in a physical capacity. From billboards to business cards, these designers are able to create digital designs that go beyond the screen and translate well to the physical realm.

5. Publishing design

Graphic designers who work in the publishing industry typically work on books or magazines. They're responsible for creating eye-catching covers that will appeal to the market audience, as well as designing page layouts that present information in a way that's appealing and easy to read. They work closely with writers and editors to achieve just the right look for a project, whether it's designing an eye-catching edgy photo spread for a magazine or selecting just the right font for the next bestseller.

6. Environmental design

Environmental graphic design combines basic design principles with elements of architecture and landscape design to create signs, maps and other visual elements that people use to navigate the world around them. According to the Society for Experiential Graphic Design (SEGD), "It encompasses the broader notion of all communication in the build environment," including visuals like digital text that appears on the exterior of buildings, museum exhibit layouts, and the upcoming development of "smart cities."

7. Animation design

Animation and motion designers use specialized software to create everything from cartoons to animated social media graphics. The graphics these designers create can provide entertainment via TV shows or video games, draw attention to a corporate social media account or help people learn through animated informational videos. Animation designers work with a team to take their creative ideas from rough sketches to fully animated creations.

Which type of graphic design is right for you?

You can see from these types of graphic design that there are plenty of options available to aspiring designers. No matter which aspect of this creative career has captured your interest, you're probably wondering how to take the next step.

So should you pursue a degree in Graphic Design? Find out in our article, " Is a Graphic Design Degree Worth It or Worthless? "

Adobe Photoshop, Illustrator, InDesign and Creative Suite are registered trademarks of Adobe Software, Inc.

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7 Types of Graphic Design to Consider for Your Creative Career

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It's easy to spot your talent for good design. From the clothes you wear to the way your home is decorated, it's clear that you have an eye for elements that work together to make a statement. Now you're turning your eye for design toward a possible career as a graphic designer.

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Graphic design definition is - the art or profession of using design elements (such as typography and images) to convey information or create an effect; also : a product of this art.

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What is Graphic Design? Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers...