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For elite athletes that need competition-standard sports clothing and equipment

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For elite athletes that need competition-standard sports clothing and equipment

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struggling against larger, digitally competent competitors that have successfully managed to engage both communities on an international scale.

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struggling against larger, digitally competent competitors that have successfully managed to engage both communities on an international scale.

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increase its presence in the amateur running community by adapting their brand strategy for a new, digital-savvy audience, without jeopardizing their current customer base

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increase its presence in the amateur running community by adapting their brand strategy for a new, digital-savvy audience, without jeopardizing their current customer base

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highly secretive about its product innovations.

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highly secretive about its product innovations.

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Senior leaders are very concerned with brand safety and the risk of alienating the company’s core customer base

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Senior leaders are very concerned with brand safety and the risk of alienating the company’s core customer base

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lack understanding of digital and its capabilities for marketing the brand

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lack understanding of digital and its capabilities for marketing the brand

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Teams and departments are focused on their own tasks and goals, with little collaboration between functions

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Teams and departments are focused on their own tasks and goals, with little collaboration between functions

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people that want to live a healthy lifestyle

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people that want to live a healthy lifestyle

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Smart clothing and hearable shipments expected to boom by 2022, says report

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New research has predicted that smart clothing and hearable shipments will incline rapidly by 2022, leading to a growth of more than 550%. The report, from Juniper Research, forecasts that fitness wearables integrated into the likes of clothing and ear-based wearables will rise from the 4.5 million shipped in 2018 to almost 30 million in