# data[].attributes.headline
TASK 3: Understand Styles Of Music Videos | Unit 12 (2.1 and 2.2)

# data[].attributes.subject
TASK 3: Understand Styles Of Music Videos | Unit 12 (2.1 and 2.2)

# data[].attributes.body
The Script- Superheroes

The artist’s records live at concerts and gigs and then show the footage throughout their music video. The script filmed their music video in Johannesburg, as they played on the street for locals.

I believe that this music video is successful because within the music video there are multiple filler shots of the camera crew and the band performing live, additionally the style isn’t only live footage it always incorporates a narrative style; following a storyline meanwhile.

The audience perceive this music video as a meaningful song and can somewhat relate to it due to the fact that within all of the scripts songs there’s always a message being portrayed behind all of the lyrics. The live footage, which is being performed in front of locals, has a great impact for reason that it emphasises that the group have taken the time to travel around the world to perform in this specific location.

# data[].attributes.attachment_link.title
The Script - Superheroes (Official Video)

# data[].attributes.body
Years & Years- Worship

Each individual views the video in different ways to one another and understand different meanings according to their mind-set. The purpose of this style is that it encourages the audience to speculate the deeper meaning of the song.
The resources that are used within this music video to represent the style is the body language and dance moves as they make the audience question ask to what is going on as well as intriguing them to continue to watch the music video.

The music video is successful due to the fact that queer minds were united for this music video. The purpose of this music video was to keep making people sit up and think; to start the conversations that tackle identity, gender, gayness, queerness and the inter-sections between them all.

The audience portray this music video as different compared to others out there. We interpret the song as supporting gays and about a break up, along with gays hiding and not coming out by the lyrics ‘I’m not gone tell nobody about you’

# data[].attributes.attachment_link.description
The new single Worship, out now Download on iTunes http://po.st/WorshipiTYT Listen on Spotify http://po.st/WorshipSPYT Listen on Apple Music http://po.st/WorshipAPYT The new album 'Communion' featuring Worship is out now. Buy all formats here http://po.st/YYAlbumBuy Connect with Years & Years: Facebook - http://po.st/yyfb Twitter - http://po.st/yyt Vevo - http://po.st/yyv Google+ - http://po.st/yyg Spotify - http://po.st/yysp Music video by Years & Years performing Worship.

# data[].attributes.body
This style of video consists of a storyline which relates to the lyrics and genre of the song; additionally this technique is used to engage the audience.
The storyline within this music video is that its clear that the boy is blinded by the girl who truly loves him because she isn't popular or wears trendy clothes unlike the cheerleaders or popular girls at school; the audience perceive the music video as is a typical american high school love atmosphere.

# data[].attributes.body
An impressionist music video style is mainly used to show a specific theme to the audience and mainly focuses on the atmosphere (Miss-en-scene)
The audience interpret this music video in a numerous amount of ways; for instance some will watch the video and ask why is Olly singing to a mannequin, whereas on the contrary some will understand that the mannequin represents the wife/partner that Olly either lost through a break up or death or potentially the love he fantasies and wishes he had. The music video is successful because of the uniqueness and imagery used.

# data[].attributes.attachment_link.description
Music video by Olly Murs performing Busy. (C) 2011 Sony Music Entertainment UK Limited

# data[].attributes.body
This style of music video can be very abstract and have somewhat no relation to the music itself. Within the music video it may contain artificial, unreal or superstitious elements. It can be referred to a dream like feeling.
The techniques that are used represent the surrealism throughout the music video make it look dream like.
The audience perceive the music video as unique due to the band members and other subjects being placed in unrealistic environments such as the guitarist in the clouds. Additionally the music video is successful because it is faked reality

# data[].attributes.body
Parodies are usually fan made, comedic versions of trending music videos. The lyrics are normally changed but the rhythm and style of the song remains the same.
This music video was a large hit as the audience picked up on the mocking of Michael Jackson within the video and entertained the audience as a result.

# data[].attributes.attachment_link.title
Eminem - Just Lose It (Official Music Video)

# data[].attributes.body
This style is used to promote a product. The styles of commercials and advertising can influence the concept of a music video.
Throughout the music video clothes from demin clothes lines were used to help promote the clothes; the initial idea is that because the audience see the artist in the clothes they believe they will look as good as the artist so therefore they are more likely to buy the product.
On the other hand if the audience didn't know the brand that the artist was promoting they would have more awareness of it and be more intend to have that brand recognition.
The music video is fun and somewhat like a photoshoot themed atmosphere.

# data[].attributes.attachment_link.description
Watch KStewart in her video for 'Be Without You', styled by New Look. The singer brings her new single to life with colourful backdrops, a bit of 90's street style and a surprise appearance from MNEK. We had a great day raiding the New Look denim department and styling KStewart head-to-toe in this season's 90s trend.

# data[].attributes.headline
TASK 4: Techniques | Unit 12 (2.1 and 2.2)

# data[].attributes.subject
TASK 4: Techniques | Unit 12 (2.1 and 2.2)

# data[].attributes.body
Cutting to the beat is the technique that each scene changes, at the same time as the beat .Within this music video the beat drops when Miley reaches her high note of ‘I came in like a Wrecking ball’ as she swings on her wrecking ball prop. This technique makes it more entertaining and also identifies to the audience the main part of the song and the visuals alongside help the audience recognise and remember the music video.

# data[].attributes.attachment_link.title
Miley Cyrus - Wrecking Ball (Official Video)

# data[].attributes.body
Burn - Ellie Goulding
Lip Syncing is the movement of the lips silently, in synchronization with a pre- recorded soundtrack; giving the allusion that the artist is singing.

Due to the fact that the majority of the video is a close up of the artist it enables the audience to always remember the recognition between the song and the artist actually singing it when they hear the song without the prompt of the music video. Many artists use this technique as it’s also a way of them being the spotlight of the song.

# data[].attributes.body
Style- Taylor Swift
Multi-mage is a technique where multiple videos are shown at once on the screen emphasising that more than one thing is going on.
The producer has used this technique to emphasise how a lot of things can go on inside your head when it comes to break up’s as that what the song lyrics are about.

# data[].attributes.body
Elastic Heart- Sia
Within the music video camera movements such as dolly zoom and trekking in and out alongside low and high angled shots.

The types of shots used within this video enables the audience to stay entertained as the audience interpret the video in a variety of ways.

An establishing shot has been used to set the scene at the beginning of this music video. For reason that the audience are now aware of the environment and that the scenes are set in a massive jailed dome inside a room.

A long shot additionally states the set out the location, using a closer scene so the audience have a better understanding of the atmosphere and can see more clearly the situation.

Mid shots and close ups have been used to see the artists face and see their emotions, for example in part of the scene you can see the female acting like a 'wolf-like' character by her facial expressions and her body language.

Extreme close ups have be used within the music video to capture emotion of the male actor looking scared and exhausted.

# data[].attributes.attachment_link.title
Sia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler (Official Video)

# data[].attributes.body
Watch Me- Silento
Camera angles have a large impact on the meaning and style of the music video. By placing the camera in different positions it enables you to capture the video in a matter of perspectives. Furthermore it allows the audience to see things in different ways which this technique has control over.

Like for example in this music videos the camera is placed under the rapper so they look down at the camera emphasising the impression that rappers are all mighty and tall.

# data[].attributes.attachment_link.title
Silentó - Watch Me (Whip/Nae Nae) (Official)

# data[].attributes.body
ET- Katy Perry
Chroma Key effects are scenes are shot in front of a green screen. This means that the green background can be changed digitally to replace the block colour with a moving or still picture/video. The producer has replaced the green screen with a moving image of space to bring the video to life and make it more surreal and entertaining.

# data[].attributes.attachment_link.title
Katy Perry - E.T. ft. Kanye West (Official Music Video)

# data[].attributes.body
What I Did for Love - David Guetta
This technique adds uniqueness to the music video and entertains the audience. The animation used within this music video draws the audience’s attention as it is unlike any other music video on the market.
This music video also uses the technique of multi-image to keep the audience entertained. Despite the visuals having no relevance to the lyrics it looks works and looks effective, it’s out of the ordinary which makes it a success

# data[].attributes.attachment_link.title
David Guetta - What I Did For Love (Official Video) ft Emeli Sandé

# data[].attributes.attachment_link.description
Official video from David Guetta's single What I Did For Love Download the album #Listen on iTunes http://smarturl.it/guettalistendeluxe Download the remixes on iTunes: http://smarturl.it/GuettaLWIDFLremixEP Listen the remixes on Spotify: http://open.spotify.com/album/10bv5qRVXfj3EsrKDz98D0 Listen the remixes on Deezer: http://www.deezer.com/en/artist/1479668 Download the TuneMoji® App for iPhone & send FREE music GIFs: http://bit.ly/TuneMoji1TuCWWR WHAT I DID FOR LOVE (FEAT EMELI SANDÉ) (David Guetta, Giorgio Tuinfort, Breyan Stanley Isaac, Jason Evigan, Sam Martin, Sean Douglas) Produced by David Guetta & Giorgio Tuinfort Publishers: What A Publishing Ltd; Piano Songs/ BMG Talpa Music B.V.