# data[].attributes.body
Wheelchair and stroller friendly.

Dog friendly / free waste bags provided.

Public Transport

Close to all amenities.

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To support and educate the community to the charitable work of The Animal Welfare League Queensland.  An organisation that re-homes and cares for up to 17,500 stray, surrendered and abandoned animals a year.

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South Bank Cultural Forecourt, Melbourne St, South Brisbane QLD 4101

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Date
Saturday 17th June 2017
Time
10am - 6pm

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Public Transport
South Bank Bus Station and Train Station are a 500m walk away from the event.

Parking
There is paid parking available at the event and limited paid street parking.

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TransLink Division, Department of Transport and Main Roads

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TransLink is your one stop for public transport information, and coordinates and integrates public transport services in South East Queensland.

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Delegate and escort assistant photographers, in relation to media opportunities as event is running live.

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Produce video material post event to be used for continual and future marketing, promotional and sponsorship opportunities.

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Shoot video content and interviews of patrons, vendors and event organisers.

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Safely store event media for future reference and marketing opportunities.

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Continue to upload relevant content to social media feeds post event - highlighting the success of the event and re-engaging peoples interest for future events.

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- Engage and communicate with local press/media.
- Pre and post event.

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- Upload 'live' content to social media feeds, with supporting copy.
- Facebook
- Instagram
- Twitter

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Shoot imagery of animals that are at AWLQ

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Shoot imagery of artist performance.

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Shoot social photography of punters enjoying themselves at the event.

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Shoot food photography of vendors.

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Shoot general imagery of event.

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Discipline: Fine Art
www.patriziocook.com

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IT'S FREE! IT'S FUN!
www.bing.com/images

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FOR LOVERS OF ANIMALS AND MUSIC!
www.bing.com/images

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* Local Member of Parliament.
* Celebrity Endorsements.
* AWLQ and Associated Organisations.

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The Message of the AWQL Food Truck Festival:

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The Message of the AWQL Food Truck Festival:

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* To support and educate the community to the charitable work of The Animal Welfare League Qld. An organisation that re-homes and cares for up to 17,500 stray, surrendered and abandoned animals a year.
www.awlq.com

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Ita Buttrose AO OBE Ambassador to the Animal Welfare League of Queensland.
www.awlq.com

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* Create plan for success and outline objectives, including fact sheets and contact information via an newsletter email campaign. This would include up to date information on the AWLQ Food Truck Festival' and important facts about services of the AWLQ.

* Cross promote from our websites / social media to the websites of :
- AWLQ.  - Ambassadors / Sponsors of the AWLQ. - Southbank council.  - What's on in Brisbane / tourist information offices. - Community groups, schools, clubs etc.

* Regular updates to Social Media and visits to AWLQ.

* Involvement from volunteers to assist with promotions.

* Print T-Shirts for CAP Group 1B  and friends that advertises the AWLQ Food Truck Festival / Sponsors, whenever a member is working on the project.

* Create promotional literature packs for local community group notice boards.

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Media Contact: Adding to their event calendars, press releases and interviews:

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Media Contact: Adding to their event calendars, press releases and interviews:

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* Contacting local radio stations.
* Community newspapers.
* Community Television.
* Social Media (Regular updates).
* Online Community Calendars.
* Local bloggers.
* Video presentation / advertisement with assistance from members of Group 1B to be uploaded to You Tube and all Social Media.

www.abc.net.au

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Lovers of:
* Animals
* International food
* Music
* Life
www.bing.comimages.

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As the Public Relations Officer for our AWLQ Food Truck Festival. I will take on promotional duties, liaise with the AWLQ, media and community groups etc. to make our event as well received as possible.

I will provide administrational support to the team and update event information (as it happens) to social media  and websites

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Discipline: Professional Writing and Publishing.
www.facebook.com/angela.kirin.author

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I plan on creating different concepts and proofs for approval. Concepts will include the consideration of:

page size

font style and size

arrangement of images

use of different colours

I will also arrange for printing quotes of products and promotional materials, such as:

brochures

flyers

posters

product packaging

displays

tickets

food stamps

volunteer t-shirts, lanyards/identification and hats

merchandise that may be available for sale at the event.

The below link is a helpful guide to preparing files for print.

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Understand the Basics

With most print jobs, you should have specifications to adhere to. These specs work for preparing advertisements, brochures, business cards, and other printed mediums.

CYMK vs RGB

A lot of the colors you create in RGB mode are not achievable using standard four-color process printing. It is always best to create your document from the start in CMYK color mode to ensure that you have a better idea of how your colors are going to print.

Some exceptions are tradeshow signs or large format prints, but the best way to know for sure is to check with the printer.

Four over Four (or 4/4)

If you're printing a flyer, you might be printing 4/4, which essentially means you are printing four color on the front and four color on the back. If nothing's on the back, then it would be 4/0.

For postcards, you might print 4/1: four color on the front and 1 spot color on the back.

For business cards, you might print 2/2: 2 spot colors on the front and back.

Print Layout

Here is a diagram of a typical document for print designs.

Trim Line: This is the finished size of the piece.

Live Area: The area that is considered safe to keep any important information within. For example, if an ad's trim size is 8.25 in × 10.25 in, the live area might be 7.75 in × 9.75 in. This takes into consideration the binding if the ad is placed on the left or right of a spread and you don't want copy to be unreadable if it is too close to the spine.

Bleed Area: The more bleed you can offer, the better.The minimum bleed you need for a printed piece is 0.125 in (1/8 in) but some specs require more than that. So if you are working with an image in Photoshop and you're placing it in InDesign for print preparation, keep in mind the area you might need to use for the bleed.

Crop Marks: Indicates where to cut the paper.

Deciding to Use Black or Rich/Packed Black

When printing with black color, there are two types of black you can use.

Black - 100 K: can be used for body copy and barcodes

Rich Black - 40 C 40 M 40 Y 100 K: should be used when using blocks of black

Note: Rich/Packed black specifications may differ from printer to printer, so you should ask your printer what they recommend.

Rich Black vs Black (100 K)

Below, you will see the difference between rich black and black.

It may be hard to tell the difference when preparing files on your monitor screen depending on your monitor type and monitor calibration since PC screens show richer colors in RGB. Therefore, it is wise to get a press proof when printing blocks of black.

Here is a sample of a flyer using the 2 blacks. The live area is denoted in green and the dashed, pink line is the trim area.

Download the InDesign template for the flyer above.

Preparing a File with UV Varnish/Coating

If you decide to use a UV varnish/UV coating on your printed piece, all you need to do is select the image or text you want the varnish on.

To keep your work organized, I'd suggest creating a layer and a spot color named "varnish/spot" and then make sure this spot color you create is not already used in the file.

Here is a piece without a UV varnish layer.

First, create your spot color in your Swatch Panel.

Then select the image/s and text block/s you want to apply the UV coating on.

Add a new layer, duplicate the elements (Ctrl/Cmd + J), and then apply the spot color to the elements on that new layer.

Extending Design Elements into the Bleed Area

If you haves a design that has type that's flush with the trim, one suggestion is to rasterize the type and pull the paths out beyond the bleed.

Here is some text that's flush to the bleed line on the left.

Here, we extend the letter "D" to the bleed area so that we can ensure that the text is going to be printed right at the edge when the piece is trimmed by the printer.

If we don't extend it into the bleed area, the text might have a gap at the edge of the printed material.

Download the InDesign template for the UV varnish/UV coating piece above.

Using Spot Color

If you need more vibrant colors or exact color matching (e.g. for consistent company branding) than what CMYK inks produce, spot colors/PMS colors is the way to go.

Example of a Flyer with 2 Spot Colors

Here is a sample of using 2 spot colors in InDesign (the design is 2/2).

Download the InDesign template for the 2-spot color flyer above.

If you are doing spot colors in Photoshop, make sure all objects and type that are in the same color are merged on the same layer and named with the spot color they should be printed in so it is clear to the printer.

Also, provide a layered PSD or TIFF file and rasterize your type and vector layers. This can also be applied to files set up in Illustrator.

Additionally, remove any unused colors before packaging file.

Collecting Files in InDesign

In CS4, collecting files is known as Packaging (in previous versions it was known as Preflight).

To collect and package your files in InDesign, go to File > Package.

A summary screen will pop up. Here, you will see any spot colors used, RGB images, image sizes and fonts in the file.

On the image below, you will see that there is 1 font used, 2 linked images, no RGB images, 4 color process and 1 spot color.

For a more detailed overview of each component, click through the navigation menu on the left side of the Package window. It is good practice to check these.

Fonts

Check the font/s you used in the document in case you need to remove anything saved on the pasteboard.

Links and Images

In the Links and Images section, you can see the file type is a TIFF with CMYK value at 300 ppi.

If you only want to see errors such as RBG linked files, check the Show Problems Only option. If everything looks good, hit the Package button.

When collecting the native files for the packaged folder, make sure the links below are clicked on.

Your final packaged folder should resemble this:

Preparing Print Files in Adobe Creative Suite Applications: Summary

Photoshop

InDesign

Illustrator

Create the file in CYMK color mode

Remember to include a bleed

Add Guides to show trim area or crop marks

Rasterize type

Name layers clearly if using spot colors and UV varnish/coating

Rasterize vector layers

Provide a layered PSD file if you have spots colors

Most printers will accept TIFF, EPS, PSD, and PDF files created in Photoshop

Create a file with a bleed

Remove unused colors

Name layers clearly if UV varnish/coating

Package the file

Check colors, images and image sizes

Save Packaged folder

Zip the file if you are uploading to an online printer

Most printers will accept high resolution PDFs and collective native files from InDesign

Create the file in CYMK color mode

Remember to include a bleed

Add Guides to show trim area or crop marks

Rasterize type

Name layers clearly if using spot colors and UV varnish/coating

Link files and provide a folder with linked files to the printer

Most printers will accept high resolution PDFs, AI, and EPS files from Illustrator

Tutorial Summary

This tutorial outlined processes for preparing your artwork for traditional printing presses to ensure the best possible results. I've included the templates used as examples in this guide. We focused on InDesign, but the process is very similar amongst other Adobe Creative Suite applications. You can see the similarities and overview of the process above in the summary table with the heading "Preparing Print Files in Adobe Creative Suite Applications: Summary."

Download Tutorial Source Files

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Preparing Files for Print | Printing Steps & Guide

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This is a basic guide aimed to help people just starting out in the print design business or are looking to learn more about preparing files better to send to press. Read up on this information to help your office productivity.

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I will create social media accounts such as Facebook, Instagram and Twitter, in partnership with AWLQ, and make these identifiable with our promotional materials using the same colours and fonts. We will create our own event hashtag, for example, #brisawlqfoodtruckfest and we will use apps, such as, Canva, BeFunky and Skitch to edit photos, add watermarks and create templates to be uploaded and used on our social media accounts.
The link below is a helpful guide on how to build your audience and get more people to your event through different social media accounts.

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When it comes to running events, the last thing you want is to pour time and money into planning an event only to have it flop. One of the keys to a successful event is driving people to actually attend. And that's not always an easy thing to do. We're all busy and have a wide variety of interests vying for our attention.

Enter social media.

Social media is something that everyone's heard of, but how can your nonprofit use it to help you better serve your community? One way social media can impact your organization is to help drive people to attend your nonprofit's events.

As a quick note, this article is meant to be a solid starting point, but by no means a comprehensive guide. We've decided to focus on what we think are the most effective and easiest ways for nonprofits to use social media to drive people to their events.

But before getting into the specifics, let's make sure we're on the same page when it comes to what social media actually means.

What is Social Media?

We define social media as an umbrella term for web applications that allow users to share content and engage in two-way communication around various topics. Basically, if you can share and converse with others, we consider it a form of social media.

Some of the most popular social media sites include:

Content sharing has been around since the very beginning of the internet. But this notion of two-way communication is what makes social media so powerful. The fact that you can have real-time conversations with people interested in your cause from all over the world can be hugely beneficial to your nonprofit.

But let's stay focused. How can you use social media to bring people to your events? Here are some ideas.

Use Social Media to Complement Your Other Marketing

Social media is not a replacement for everything you generally do to promote an event. Patrick Shea, a marketing manager at HubSpot, makes the point in a webinar that social media should complement all of your marketing efforts when it comes to promoting an event.

Perhaps you are already sending out an email newsletter. Place links to your social presence in every email newsletter you send out.

Maybe you already send out a direct mailer quarterly. Incorporate your Facebook and Twitter presence into this mailer.

Whatever you're doing, augment it by infusing your social media presence. This will look different for every organization, but some thoughtful planning can really help your social presence gain some traction and start providing value to your nonprofit.

Integrate All of Your Social Channels

Before jumping into promoting events on social media, it's beneficial to take stock of the social presence you've developed. There's a way for you to use each social media channel in a unique way to promote an upcoming event. The key here is to plan ahead about how you're going to use each piece of your social presence. While some overlap is alright, each service is unique and has certain strengths you should be utilizing in an effort to get the most people to attend your event.

Some ways to utilize these strengths are addressed below.

Create a Twitter #Hashtag For Your Event

What is a Hashtag?

Twitter defines a hashtag as follows:

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

It's basically a way for anyone interested in conversing about a topic to easily find others talking about it. It allows someone that wants to find out what's being said about a topic to easily run a Twitter search and see all the Tweets that have used a specific hashtag.

Think of your hashtag as the common thread that ties all of the Tweets about your event together.

Creating an Event Hashtag

Having a hashtag for your event can be really valuable when promoting it on Twitter. There are a few things you should keep in mind when creating a hashtag for your nonprofit's event:

Develop it early. It's great to have it from the outset of your event promotion.

Keep it short. Remember, you only get 140 characters in a Tweet. Shorter hashtags are definitely better. Something like #envirocon is much better than #environmentalconference.

Only use one. Multiple hashtags for one event will lead to multiple conversations happening simultaneously on Twitter. It's almost always better to unify these conversations.

Promote it. Put the hashtag on other promotional materials (like emails, direct mailers, your website, etc.). Those that use Twitter will know what it is and be more apt to use it.

Make sure it's unique. If others are using the same hashtag, your conversation will get mixed in with theirs. Before deciding on a hashtag, put it (including the #) in a Twitter Search to make sure no other results show up.

Actually use it. Make sure you include your hashtag in the Tweets you send out relating to your event. You want your Tweets to show up in the conversation.

Planning your hashtag from the outset can help your nonprofit use it to your benefit before, during and after an event. Remember, your hashtag can still be useful after an event is over. If you're Tweeting during an event, definitely use the hashtag to pique interest. And if you're talking about the event after it's over, you should still use your hashtag to tie the conversation together.

How to Monitor Your Hashtag

In addition to setting up and using your hashtag, you'll want to keep an eye on it to see what others are saying. Monitoring the conversation happening around your event is easy if you're using a social media management application like TweetDeck or HootSuite. If you're not using such an application, now's a good time to start.

Tracking a Hashtag With TweetDeck

I'm basing these directions on using the desktop application. If you're more a fan of the web application, the steps are pretty similar.

1. Click the "Add Column" icon at the top of the screen (it looks like a plus sign inside of a circle)

2. Type your hashtag into the search box (including the #)

3. Click the gray "Search" button

That's it. A column has been created that will pull in the stream of any Tweet that uses your hashtag.

Tracking a Hashtag with HootSuite

It's just as easy to monitor your hashtag with HootSuite. For these directions, I'm using the HootSuite Desktop (Chrome) version.

1. Type your hashtag (including the #) into the "Search Twitter..." box in the upper right

2. Hit enter

3. In the popup window, click the "Save as Stream" button

You should now see a column that's pulling in the stream of Tweets mentioning your hashtag.

Create a Facebook Event

If you haven't already done so, you should start by creating a Facebook page for your nonprofit. Unlike your personal Facebook profile which requires users to request to be your friend, users can Like your page allowing them to follow the content your nonprofit publishes on Facebook.

Listing your upcoming event on Facebook can significantly bolster its visibility and ultimately its turnout. Facebook Events helps combine the power of social media with event promotion in some of the following ways:

Leverage social networks.When a supporter RSVP's that they'll come to your event, it shows up in their feed and the feeds of their friends, increasing the likelihood friends will follow suit.

Tell your event's story. This is a great opportunity for you to tell the story behind your event, including how it started and why it's important.

High visibility. Many people are already using Facebook daily (on average more than 450 million people). Take your event promotion to where your supporters already are.

Easy to invite. Through Facebook Events, you can easily invite your Facebook friends to your upcoming event to help spread the word.

Cross-promote. If you're using a third party to handle registration, put a link on the Registration Confirmation page that links to your Facebook Event. After they've registered, push them to indicate they're coming on Facebook as well.

For more details on how Facebook Events can be helpful and answers to any questions you may have, the Facebook Help Center is a good place to start. Unlike many help pages, this one's actually pretty helpful.

How to Add Facebook Events to Your Nonprofit's Page

When you visit your page, look on the left sidebar navigation underneath your profile image. If you don't see Events, you'll need to add it.

Adding Facebook Events is pretty simple (as long as you have administrative rights on your Facebook page).

1. Locate the Admin Panel at the top of your Page. If you don't see it, click the button that says "Admin Panel" at the top right of the window.

2. In the Admin Panel, click the "Manage" dropdown menu and select "Edit Page."

3. Click "Apps" in the left sidebar navigation.

4. Scroll down the page to "Events" and click the "Add App" button on the right.

That's it. Now return to your Facebook page, click the Events app in the dashboard above your Timeline, and start creating. Since Facebook only displays four apps, there's a chance you won't immediately see the Events app. If this is the case, click the little button with a number and downward arrow beside the four apps and you should see "Events" slide down.

A Few Tips on Creating Facebook Events

When creating your Facebook Event, there are a few tips to keep in mind.

Use a descriptive name. People will judge your event based on the name. Make sure it's catchy but descriptive.

Upload a compelling photo. Powerful photography can have a huge emotional impact on your supporters and increase the likelihood they'll come to your event.

Add the street address. Doing so will embed a map on the page.

Allow non-admins to write on the wall. This is a great way to promote community interaction with your event.

Show the guest list. Unless you have a reason to hide it, showing the guest list can make people that see their attending friends more apt to come.

Focus on the impact. Use the details field to tell the story of your event, with a focus on the specific ways the event will impact your nonprofit and the community. The more concrete you are, the more likely it is someone will support your cause. If the event is successful, what will that mean for the community? What does the cost of each ticket translate to in tangible impact?

For some additional ideas on how you can leverage Facebook Events, check out Mari Smith's article on the topic. Some of the designs she shows in her screen captures have changed, but many of her recommendations are still helpful and relevant.

Create a LinkedIn Event

A lot of people use LinkedIn to connect with acquaintances they may not be networked with on other social sites like Facebook or Twitter. Promoting your event on LinkedIn is an opportunity to publicize to your professional contacts that you may not be friends with on Facebook.

How to Create Your LinkedIn Event

It's easy to create your LinkedIn Event once you know where to look. Once you're logged in to LinkedIn, do the following:

1. In the "More" menu (in the navigation at the top) click on "Events"

2. Click the yellow "Create an Event" button in the upper right

You're all set to start creating your LinkedIn event.

A Few Tips on Creating LinkedIn Events

Here are a few things to remember when creating your LinkedIn Event.

Use a descriptive name. People will judge your event based on the name. Make sure it's catchy but descriptive.

Upload a simple photo. On LinkedIn, your photo will only be 60×60 pixels. That's pretty small. Make sure you upload a compelling image that will be recognizable when scaled way down.

Choose your time zone. There's a dropdown menu beside the date/time fields for you to choose the time zone of your event.

Focus on the impact. Use the description field to tell the story of your event, with a focus on the specific ways the event will impact your nonprofit and the community. The more concrete you are, the more likely it is someone will support your cause.

Choose relevant industry and labels. Think as if you're one of your supporters. What would they most likely use to find you? You may end up using industries like "Fund-Raising", "Non-Profit Organization Management" or "Philanthropy."

Require registration. If guests need to register elsewhere in order to attend, make sure to check the box beside "This event requires registration on the event website."

Now that you've promoted the event, it's time for you to focus on getting people invested in its success.

Get Your Community Involved in Planning

People are much more likely to be invested in something they've helped plan. Ekaterina Walter, a social media strategist at Intel, suggests giving supporters a chance to provide input on aspects of your event.

You can do something as simple as asking an open-ended question to your Facebook fans or Twitter followers. Maybe you want input on the type of music to play or food to serve. You could ask about where the event should be or even what type of event your supporters would be most interested in attending. If your following is fairly active you may get some insightful responses to help you in your event planning efforts.

But, if you want to get a little more systematic, I'd suggest using Facebook Questions.
Editor's Note: Facebook Questions is no longer available. Scroll down or skip this section to continue reading. For social media polling, consider using Twitter instead.
Using Facebook Questions to Promote Community Engagement

Facebook Questions are incredibly easy to set up and can provide your nonprofit a simple way to get feedback while simultaneously fostering investment in your upcoming event.

But what is Facebook Questions? As Facebook explains, it's a feature that lets you get recommendations, conduct polls and learn from your friends and other people on Facebook.

Asking a Facebook Question

First thing's first, make sure you have administrative privileges on your nonprofit's Facebook page. Once that's taken care of, asking a Question is pretty easy.

1. Click the "Ask Question" link at the top of your Page's timeline.

2. Type the question you'd like to ask your followers.

3. If you'd like to supply answer choices (which we'd recommend in most cases), click the gray "Add Poll Options" link.

4. Type the poll options you'd like to include.

5. If you want others to be able to add their own poll options, check the box beside "Allow anyone to add options." In most cases when you're planning an event we'd recommend you not check this box.

6. Select who can see your Question - Public will allow anyone on Facebook to see it. You can also target people in a certain city, state or country by clicking "Public" and selecting "Target by: Location/Language."

7. Click the blue "Post" button.

That's it. Your Facebook Question is now live. Your Question will be broadcast out on your feed for followers to see. Another perk is as you get more responses, the reach of your Question will grow. When someone answers, it'll show up in their friend's feeds as well.

Promote Your Question Across Platforms

Once you've asked the question, make it a priority to get answers. You can do a lot of things to promote your Facebook Question, like:

Tweet a link to it

Put a link to it on LinkedIn

Include a link in your email blast

Include a link on the registration page for your event

Email individual people (that you know very well) and ask them to give their input

Make sure your appeal is more than simply about answering a Facebook Question. It's an opportunity for you to get the genuine input of your supporters. Make sure this comes through in the messaging surrounding your Facebook Question.

Just because an event is over doesn't mean you should stop talking about it. At the very minimum, you should share the outcome of the event and thank everyone that was involved in making it happen.

But you can do so much more. Here are some ideas:

Share photos. Show photos from the event as well as any subsequent related events (like delivering donated goods or administering services funded as a result of the event). It's worth making sure these photos are high quality and represent the event well.

Give specific shout outs. It's expected you'll thank everyone that attended your event. It can be a nice surprise if you thank individual people that contributed to making your event a success. Use Facebook or Twitter to mention people individually. Put specific shout outs in your email newsletter. Make sure people feel appreciated and help to ensure they'll want to get involved in future events.

Discuss lessons learned. Discuss publicly what you think you could do better and how you plan to make changes to the next event. This can make a great follow up blog post.

Ask for feedback. As we discussed earlier when promoting your event, you can also turn to your followers for feedback on the event. Rich Brooks suggests asking attendees to give their thoughts on a blog post. You could also do this on Facebook or Twitter (still utilizing your event hashtag).

Set future goals. Show supporters this is a step towards future successes. Set goals for next year's event and discuss what you'll do to achieve them.

Experiment With Social Media

Of course there are a lot of other ways that we didn't mention here for you to use social media to promote an event. The key is to experiment. Try out a bunch of different things and see what works best with your community. For instance, perhaps using location-based social media like Foursquare's Swarm will resonate with your supporters. You won't know until you try.

The only way to figure out what works best for your nonprofit is to get creative and evaluate your efforts on an ongoing basis. Once you've figured out something that works, you can continue to use it to repeatedly drive more and more supporters to your nonprofit's future events.

Continue Reading
Nonprofit Marketing Bundle How to Maintain Relationships with Volunteers Using the Internet How to Maintain Relationships with Donors Using the Internet Nonprofit Social Media: Defining "Success" For Your Nonprofit
References

Webinar: Promoting Nonprofit Events with Social Media - HubSpot

Social Media Examiner "Event Promotion" tag - Social Media Examiner

15 Ways to Bring Social Media to Events - Ekaterina Walter (Social Media Examiner)

12 Ways to Market Your Event With Social Media - Rich Brooks (Social Media Examiner)

10 Tips for Creating Buzz With Facebook Events - Mari Smith (Social Media Examiner)
Facebook Help Center - Events Image courtesy of Rosaura Ochoa, Flickr

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How to Get More People To Your Events With Social Media

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When it comes to running events, the last thing you want is to pour time and money into planning an event only to have it flop. One of the keys to a successful event is driving people to actually attend. And that's not always an easy thing to do.

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I will design a website, which will include:

videos

photos

advertising media

links to other related websites

news articles

social media and blog accounts

There will also be information about the AWLQ Food Truck Festival, and all the details, such as:

Where it will be held

dates and times

what types of food trucks will be participating

how to get there

entertainment

what you can bring

There will also be addresses for AWLQ shelters and other places to adopt animals and where you can make donations of blankets, towels, food, toys etc. if you can’t make it to the event but would still like to make a donation. The below link is a helpful guide to designing a website with a target audience in mind.

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When you are about to embark on the adventure of designing a website, identifying the audience that the site will refer to is of the utmost importance. By knowing the audience your future website will be addressed to, will make it easier for the designer to create the feel and look that associates with the said audience. Not only will the audience dictate the colors and icons you use, but also the way you choose to portray them.

It is obvious that a website intended for women will not have the same effect on men or even teenage girls. So, how do you identify your audience and what is the approach to creating a design that will be attractive to them?

How to identify your target audience?

#1 Research

A general research of audience demographic - age, sex, geography, - will allow you to create an online presence that adheres to your audience's views and targeted expectations. Once you've got the basic demographic data, you need to dig deeper and find out what are their interests and needs. This is easily achievable through a thorough survey, looking at your competition or reading industry publications.

Having gathered all this information you are now able to create the persona your website will be targeting. Eventually, stepping in this persona's shoes will help you see the way it perceives your designer's ideas and if the design tactics you apply focus on the persona's needs and motivates it to keep on exploring and visiting the website for solutions.

#2 Stepping aside from your preferences

Now that you have successfully identified the audience that you want to design for and have created a persona that you can associate your design project with, you, as a designer, would want to shun yourself from your own design preferences.

Remember, what appeals to you, might be perceived as a turn-off for your target audience. Instead, try to look through their perspective and tailor a web page that fits them like a glove. Design something that your audience can connect and relate to.

#3 Determining the benefit that solves your target audience's problem

People nowadays want to know what a certain thing can do for them. Therefore, in designing a website, try focusing on the benefit that your audience can rip from your website. Communicate the problem you are addressing through the web page and present the benefits that it can offer. You can do even more and identify the most important benefits and speak directly about them to your audience.

Designing for your target audience

Now that you have a clear idea of who you are about to design for, you can start on creating for your target audience. We all know that web designers are artistic natures and they can hardly wait to make use of a new design technique. However, if this posh technique does not associate with your audience, avoid using it.

When designing for a certain audience, there are web design elements that must be taken into consideration, just like in the case of any other design project: layout, color choice, font, and content.

1. Hierarchy

Knowing what your audience is coming to your site for will help you place triggers in the right places of the webpage. Hierarchy helps organize information from most important to less important. Placing the piece of content with higher importance at the eyes' level will attract visitors' attention and will make them concentrate on the information conveyed by that content.

Copy, image, infographic or audio content, they all have a purpose and are featured on your website to communicate a message. Use the common webpage scanning patterns, different font sizes, and space to enhance the visual hierarchy of the website and to stress on the most significant information.

2. Layout

When designing for your audience, it is important to think of the layout you will be implementing for the website. For this, the personas will be of great help. Put yourself in their shoes and ask yourself: What information are they searching for most? Where will they go next? These questions will help you identify the behavioral pattern of your audience and organize the structure of the website.

3. Color

Colors play a special role in the world we live in. It is no surprise that colors found their application into web design. Having psychological connotation, each color can convey a certain idea, meaning and even feeling. Choosing the right color for the website is not an easy task. There various factors to be considered: the demographic of the target audience, the message the designer wants to communicate, the feelings that associate with the brand, and etc.

Knowing all this can make easier to identify the color palette that will fit the website audience best.

4. Font

Fonts have their share in targeting your website audience. If the website addresses a younger audience, you can use a fun scripted font, while a corporate website would use more conservative font. Google fonts has a wide variety of font collection that suits any taste and project purpose.

5. Content

The same applies for content. It all depends on the people you are targeting. If you are designing a website for children, your content will be fun and playful, with easy words and short sentences. Whereas, when you design a business website, you will be using industry specific terminology in your copy. Regardless of the audience you're creating content for, it is important to use a method that communicates your message in the best way.

Conclusion

When designing a website you must consider all the effects it will have on your target audience. If you intend to expand your business and to reach to a specific group of people, you might want to do a thorough research prior to offering your product. You must make all efforts to please your audience, if you want to retain it. Knowing how to address all these matters will help you design an audience-focused website that will deliver the desired results.

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Web Design for Target Audience: 8 Tips To Do it Right | DesArtLab Blog

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When you are about to embark on the adventure of designing a website, identifying the audience that the site will refer to is of the utmost importance. By knowing the audience your future website will be addressed to, will make it easier for the designer to create the feel and look that associates with the said audience.

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Promotional material should be identified by the consistant use of logos, colours, typefaces and images, as well as, keeping the design simple, clean and the layout organised. I will obtain authorisation and source materials such as photographs and artwork that belong to AWLQ and other participants of the community arts project to be used in the promotional materials.

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Alternatively, you can register your community fundraiser online here.

To access the full sized image, simply click on the image and then save it to your computer. The full sized image is perfect for poster printing.

Fundraising Guidelines:

Download Fundraising Guidelines Here

Fundraising forms:
DOWNLOAD DONATION FORMS HERE DOWNLOAD WORKPLACE GIVING FORMS HERE
AWLQ Logo:

Promotional Posters:

Fundraising Posters:

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If you have received your letter of authorisation, feel free to use this page to download and print your own promotional material for your community fundraiser or event.If you haven't received your letter of authorisation yet, but are planning to host a community fundraiser please contact the events department on 07 5509 9015 or email ...

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As the lead designer for this community arts project, my role will consist of:

Creating the promotional and print materials by using adobe Creative Suite software

Project manage the printing of approved materials to be used for our AWLQ Food Truck Festival

Create a website

Contribute electronic media for, and help to maintain, social media accounts

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Discipline: Digital Design

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Prior to the event:
I will be writing a feature article to be published in the Courier Mail print and online editions. The Courier Mail is one of the most popular papers in Queensland and by publishing the article in the print edition and online we will ensure that it reaches audiences young and old. The article will run on a Saturday as it will reach the most people. I will be writing about what the AWLQ do, the children’s book and the crowd funding process, and about the event itself.

After the event:

Again, the article will run on a Saturday in the print edition and online. It will focus on the events success, the money raised and what people can do to help AWLQ in the future.

http://www.couriermail.com.au/

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The event schedule will also include icons and symbols that link in with the map.

The event will take place between 10am and 6pm to suit families and to allow time to travel to and from the event.

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The map will be brightly coloured and clearly labelled to eliminate confusion.

To ensure that it can be understood by everyone it will include icons and symbols rather than a lot of words.

http://www.visitbrisbane.com.au/south-bank/visitor-information/south-bank-map?sc_lang=en-au

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The funds required to publish the book will be raised through a crowd funding campaign. The campaign will be national therefore, giving people the opportunity to contribute to the cause even if they cannot attend the event.
https://au.gofundme.com/?pc=thrive_google_search_branded_general_au_171085881998__kwd-39962425074&gclid=CPuBp8ePm9ICFQZ-vQod6BkDSA

The book will then be published on line and printed within Australia.

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I will be writing the book to be read to children aged 4 to 8. This means that I will need to use language that is easy to understand and use illustration that helps them to interpret the story. The book will need to be informative and entertaining to ensure that the children and parents receive the message about pet adoption. The book will aim to inspire families to adopt a pet rather than buy from a pet store or breeder.

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I will be researching the target audience which will be the children and parents attending the event. I will need to consider that the people attending the festival will come from a wide variety of cultures. Due to its easy access with a wide range of public transport options, events held at South Bank tend attract people from the outer suburbs of Brisbane, all the way to Logan.
http://www.abs.gov.au/AUSSTATS/abs@.nsf/Previousproducts/305Population/People12004-2008?opendocument&tabname=Summary&prodno=305&issue=2004-2008

I will also be researching AWLQ itself to get the most relevant information for the book. This will involve visits to the centers, discussions with the organisations CEO and visiting the homes of some of the adopted to pets to see the benefits of the service.
http://www.awlqld.com.au/about/

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Write & Publish A Children’s Book About the Animal Welfare League QLD

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Write & Publish A Children’s Book About the Animal Welfare League QLD

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Writing the children’s book about AWLQ will involve 3 steps:

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Discipline: Professional Writing and Publishing

My role in organizing the AWLQ Food Truck Festival will be to:

Write & publish a children’s book about the cause.

Create a map & event schedule.

Write feature articles for local papers.