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Due to our Institution being an independent distributor, I've released my film at a local art house cinema: The Screen on The Green. This cinema, since 2008, has been operated by Everyman Cinema's group.
The venue is located in Angel, Islington - a popular area to attract film fans, especially according to our demographics; fans of Thriller live in London. Alongside equipped with Sony Digital 4K projectors and Dolby Digital surround sound, this venue would be perfect to attract attention to our Institution Company.

This is due to the fact that our actresses and producers aren't well known and the funding to create this film was relatively low; which makes it suitable for our company to stick to the local-release rather than risking spending money on a potentially unsuccessful film.

Later on, the plan for our film is to be distributed digitally online through sites such as Youtube, Vimeo- including social media sites to attract my audience, who are teenagers- to promote my film through digital platform users. This makes it easily accessible, for free, to promote our film; as many people can view on the go (laptops, phones, computers etc.) This can help attract our wider audience and expand our Company to help market it for future releases in more well-known venues.
Eventually, we're releasing a DVD to target my wider audience and get more recognition for my Thriller film.

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WHAT IS AN IDENTS?
An idents is an animated or short visual image to introduce an institution that has distributed the media that follows. They usually come before a film or a show and link to the genre of the film it is introducing, often identifying a brand image or brand ideologies.

Here is an example of an Ident, which I've created on Photoshop. This wasn't used due to to the fact that it didn't fit ideally with our conventions of Thriller.

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WHAT BRAND IMAGE DID WE PORTRAY THROUGH OUR IDENTS?

We created a simple, dark, yet thrilling Ident to represent our genre of Thriller. We included low drone sounds to generate an eerie tone from the beginning, with our Ident growing larger on the screen, revealing the sinister title "Closed Door Productions"

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In these Thriller/Horrors, Paramount Pictures introduces itself with a more darker indent and tone, as it usually presents in a daylight setting; now in darker skies, setting a sinister tone and especially with the effective use of silence, making the audience feel "on-edge".

In "Case 39" and "Paranormal Activity" ...

Silence is something that I find creative in making the audience hold their breaths and anticipate for the shock at the start of the movie.
It generates suspense, as we lose the satisfaction and company of sound and so our hearing becomes more amplified, as we rely mainly on imagery to help us understand the story, before the climax.

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Paramount Feature Presentation Logo History

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The following are Thriller films that have inspired the creation of "Scratch"

> The Butterfly Effect (New Line Cinema)
> Case 39 (Paramount Pictures)
> Se7en (New Line Cinema)
>  The Silence Of The Lambs (Orion Pictures)

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New Line Cinema is an institution well-known for releasing and distributing thriller films. Some of its successful distributions include 'Se7en' and 'The Butterfly Effect'.

The dark and simple ident portrays and includes the conventions of a Thriller genre; which also varies in style according to movies being released- such as the variation of backing tracks when introducing the ident.
E.g. Rush Hour has a more upbeat and comedic sound to convey its comedy and action genre.
On the other hand, 'SE7EN' and 'The Final Destination' uses tense and eerie sound effects alongside the text 'New Line Cinema' growing onto the screen.

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New Line Cinema (The Final Destination Variant)

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What Distribution Company Did I Use For My Film? 

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What Distribution Company Did I Use For My Film? 

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My group and I have created an Independent Distribution Company: "Closed Door Productions", which is a British company in which releases British films, such us our recent "Scratch" Thriller- released as an independent, and low-budget film. We had used Fatima's ident, and this was created in class through After Effects extension and the help of Photoshop to create a b&w logo which suits the eerie tone of our Thriller. We then added a black and white filter to overlay our original ident to set the dark atmosphere of our distribution company and film.