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I believe that my ancillary work is very conventional as I have maintained  a similar theme throughout which makes my products recognisable and attractive. I kept the same colour scheme throughout and followed the main conventions for example, making sure that the name of the artist is bigger than the album name and that my ancillary work contains all the social media, legal rights, tour dates and all the other important informations that are needed. My Digipak follows the convention of having the the tracklist on the back and the picture of the artist. My advert contains ratings and and as mentioned earlier, tour dates andall the valid information that a music magazine advert needs. I also took inspiration from Adele's album- 21 as she kept the same theme throughout and it really bonds well with her genre and the type of artist she is.

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We took a lot of inspiration from James Arthurs video. We liked the editing  and especially the layering editing as we felt that it was very effective and will improve our video. We challenged the conventions of our genre as towards the end when we added colour into one of our shots to break up the black and white theme that we had

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We were obviously influenced by James Arthur's song- Say you won't let go as that was the song that we did. We tried to keep our video as closely related to the lyrics as possible so that it has that connection with the audience and it makes it more appealing. We liked how they showed flashbacks in his video and in the choruses it just focused on him and it told a story.

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We also used Andrew Goodwin's theory in our video. Goodwin bases his theory around the narratives in a video and says that most music videos uses the singer both as narrator and as character. He also says that the singer often looks directly at the camera- this is an extension of (music-hall) performance and trying to involve the viewer at with the performance. We followed this theory in our video as our main artist is also the narrator and a character in our video and the on the choruses he often looks at the camera to connect with the audience.

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The music video that we created mainly followed the theory of Carol Vernalis and Andrew Goodwin. Carol Vernalis theory mainly follows the idea of  music editing and camerawork very closely in music videos. She observed that edits in music video come much more frequently than in film and that the editing seems to have a rhythmic basis closely connected to the song. We follow this theory as our video and editing corresponds with the emotion of the song and it is closely linked. She also said that Jump cuts are often used as well as base tracks. to give the video a structure and we followed this as we also have also used both of them in our video.